Эпизоды
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We need to talk about the B-word. 👀
Yep—boundaries.
You’ve heard it.
You’ve probably rolled your eyes at it.
It’s become a buzzword among Millenials, Gen Z and memes everywhere.
But let’s be honest—just because it’s trendy doesn’t mean it’s wrong.
In this episode, I’m joined by the one and only Čedna Todorovic, a portrait photographer who immigrated from Yugoslavia and has spent the past two years building her business from the ground up in Canada. Coming from a high-powered corporate job, Čedna brought the hustle—but like many of us, she quickly realized that making everyone else happy was leaving her burned out and overwhelmed.
Sound familiar?
Čedna opens up about the messy middle of transitioning into a creative business—how she lost her weekends, her peace of mind, and nearly her sanity—all in the name of “great client service.” But the truth bomb she drops in this conversation? The most powerful thing you can say in your business is NO.
We talk about:
What happens when you say yes to every client request (hint: chaos)How to set boundaries without losing clients—or your mindWhy protecting your time is the first step toward serving your best clientsHow Čedna found purpose in her work by finally honoring her own needsIf you’ve ever felt like your business is running you instead of the other way around, this episode is your permission slip to draw the line—and take back control.
Timestamps:
[4:22] Hear how Čedna left a corporate career to pursue a full-time portrait studio after years of reflection.
[7:53] Although there have been challenges, Čedna has consistently networked and learned with dedication since 2022.
[10:20] Čedna's background as an immigrant fueled her hard work and perseverance.
[13:03] Hear how Čedna realized that being authentic is key to long-term success.
[15:13] Čedna learned to set boundaries in business after struggling with guilt and pushback from clients.
[18:20] Čedna explains that without boundaries, she exhausts herself, harming her energy and client relationships and impacting her passion.
[21:38] Correcting issues quickly and setting clear boundaries helps avoid time being wasted.
[24:18] Sometimes, when a client isn't a good fit, I don't have to fire them because they fire themselves by realizing that I won't bend my boundaries.
[25:41] Čedna joined ATJ's bootcamp after research and realized that it aligned with her goals.
[28:31] Čedna reveals how she learned to scale her business and confidently set boundaries.
[31:55] Čedna shares that she now limits shoot days in order to avoid burnout and wasted effort.
[35:38] I discuss how over-delivering to please clients caused frustration, so I had to define expectations.
[37:20] Hear how Čedna learned to balance her creative and analytical sides, applying lessons from experience.
[40:00] Balancing creativity and process prevents work from becoming repetitive.
[41:09] Čedna reflects on having given away too much such as $15,000 in prints.
[44:14] It's important to address any personal doubts by seeking resources.
Click here to listen!
WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Ultimate Client Consultation Form
Frequently Asked Difficult Questions (FADQ’s)
Sales Sabotage Evaluation Tool
Allison Tyler Jones Education Courses
Do The ReWork
Website | Instagram | Facebook
Allison Tyler Jones
Website | Instagram | LinkedIn
Čedna Todorovic
Website | Instagram | Facebook
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“I had NO idea that you were SO EXPENSIVE!”
“Can I get a refund (on the custom artwork that you just spent hours on)?”
“I REALLY want just the digital files, why can’t you just do that?”
If you own a business, you must get used to difficult conversations or you won’t be in business for long.
It comes with the territory. Potential clients hear what they want to hear, don’t pay attention or you mess up and don’t give them the right info to begin with.
No matter the cause, you are going to have days when you get an email something like this:
“I’m bummed about the price. I average at least 3 professional photoshoots a year with various talented photographers and these would quite literally be the most expensive photos I have EVER purchased.”
(actual email from prospective client)
🤢GUT CLENCH, am I right?
If you have ever had a client interaction that made you want to scream into a pillow - you are not alone.
Joining me today to help us unpack her own difficult client conversations is adventure and hunting dog photographer Kristen Murray.
Together we break down the conversations that leave us wondering:
Do I stand my ground?
Do I back down?
And if I stand my ground, what do I say? What does that look like?
Or, how we most often feel in these situations:
Do I just quit and become a hermit?
Listen in as Kristen shares a real and stressful experience with a client who disagreed with her over dog training methods, even going as far as calling her a bad dog mom? (Them’s fightin’ words!!!)
Instead of letting things blow up, Kristen listened and held space for a differing perspective, and guess what? That client came back to her and hired her again.
But wait, HOW?
Kristen and I talk all about keeping your cool even when it might be difficult by setting boundaries without burning bridges. She offers up some fantastic advice to help us have the difficult convos and still protect our tender, creative souls.
If you sometimes struggle with standing your ground while maintaining professionalism, this episode is definitely one you will not want to miss.
In this episode, you will learn:
how to handle difficult conversations by staying calm (even though you’re NOT at all CALM)the importance of respecting differing opinions and practices to improve client relationshipswhy you should avoid defensive reactions and instead respond thoughtfullywhy active listening (listening to understand rather than respond) is so importantthe positive effects of simplified pricing - breaking down pricing into smaller incrementsTimestamps:
[2:55] Kristen travels nationwide, specializing in capturing the bond between adventurous dogs and their humans.
[5:26] A near-death experience led Kristen to pursue dog photography full-time, leaving her previous job.
[8:17] Kristen advises finding your passion and leaning into it, focusing on what you love and excel at.
[9:30] Kristen learned to handle upset clients by staying calm and addressing issues thoughtfully.
[11:51] After a tough conversation with an upset client, Kristen gained respect and even a potential referral.
[14:38] Handling disagreement calmly gives you a superpower others often lack in business.
[15:28] Kristen focuses on the bond between owners and their dogs, regardless of training methods or appearance.
[16:55] ATJ values respecting differing opinions and creating an environment that celebrates differences.
[19:49] Responding thoughtfully to criticism or apologies leads to resolution and de-escalation.
[21:23] Kristen reflects on having remained calm, approaching a situation with respect to resolve the client's concerns.
[24:36] Kristen believes people tend to avoid conflict, which worsens situations and leads to miscommunication, especially via email.
[25:34] Difficult conversations aren’t always negative, and listening helps lessen tension and misunderstanding.
[27:50] Kristen realized that smaller price increments and a personalized approach reduce client stress.
[29:49] Kristen suggests starting with a customized approach and acting quickly.
[32:19] ATJ suggests that expressing opinions confidently, without fear of confrontation, helps find good solutions.
[34:28] Kristen appreciates a flexible approach to business, adjusting when needed.
[36:10] ATJ commends Kristen for staying true to herself and adapting what she learns to her business.
Click here to listen!
WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Ultimate Client Consultation Form
Frequently Asked Difficult Questions (FADQ’s)
Sales Sabotage Evaluation Tool
Allison Tyler Jones Education Courses
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
Kristen Murray
Website1 | Website2 | Instagram1 | Instagram2 | Facebook1 | Facebook2
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Пропущенные эпизоды?
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Are you still in love with what you’re shooting on the daily?
Maybe you’ve gotten a little bored and are feeling the siren’s call to expand into another genre of portraiture or another type of product or presentation.
You’re not alone. Joining me this week to discuss the need for expansion and change in our business is portrait photographer, Kristine Logan.
Kristine is from Fort Wayne, Indiana and in the last few years, she took her business from specializing in personal branding and editorial portraits and expanded into the wild and wooly world of family portraits.
And she was absolutely terrified.
Tune in as Kristine reflects on the challenges of shifting to managing family sessions - posing, wrangling kids, and everything that goes with a genre she thought she would NEVER pursue.
She’ll share how she managed all that AND how she finally pushed past her hesitation to raise prices to make her business profitable and sustainable.
She’ll share some of the game-changing nuggets she implemented from our Art of Selling Art course; plus the game-changing “ahas” that helped her shift her mindset toward less fear and more confidence.
Transparent communication with clients? Yes.
Setting higher expectations? Absolutely, and it all led to increased sales.
Kristine also touches on how her mom, a passionate photographer, greatly impacted her own approach as an artist. How that influence helped to create meaningful, timeless portraits for her clients and that business and art can go hand-in-hand if you let them.
If you're a portrait photographer looking to expand your offerings or get inspired, Kristine’s story is full of lessons on growing your business, getting comfortable with scary changes, and the value of printed portraits. (Spoiler alert: embracing growth and mentorship can work wonders.)
Tune in for a real conversation about the wins, setbacks, and, most importantly, life lessons of running a fulfilling portrait photography business, especially when you’re willing to step outside your comfort zone.
In this episode, you will learn the importance of:
transparent communication with clientscontinuous learning, even when it feels uncomfortable, and scaryfinding balance between profitability and efficient business operationsstaying true to your artistic vision while meeting clients' needsmentorship, self-reflection, and growth in building a successful photography businessTimestamps:
[2:23] Kristine began as a mom taking family photos before transitioning into a professional portrait photographer.
[5:09] Early challenges in Kristine's career involved structuring her business and handling difficult client dynamics.
[7:06] Hear how Kristine's success improved by adjusting her sales approach and managing client expectations during consultations.
[9:45] Kristine reflects on having struggled with implementing systems but becoming more efficient after considering her learning process.
[12:19] ATJ stresses that business adjustments require time and patience based on personal preferences and experiences.
[13:48] We learn that Kristine’s mother was a talented hobbyist and photographer, creating beautiful hand-painted portraits of her kids.
[16:17] Kristine’s shares how her mother, suffering from Alzheimer's, recognized her senior portrait but couldn’t remember her as an adult.
[19:12] Kristine plans to dedicate some time to transferring data and streamlining finances by switching software subscriptions.
[21:21] Kristine is learning to focus on fewer images in albums, pushing clients toward meaningful wall art.
[24:16] Kristine stresses serving her clients with genuine intentions rather than focusing just on money.
[26:57] ATJ points out how money is necessary for business, but transparency and alignment with clients are also important.
[28:57] Transparency in pricing and consultations improves client relationships and helps prevent regret or dissatisfaction later.
[32:26] ATJ adds that transparency about pricing helps clients understand potential spending, leading to more informed decisions being made.
[35:03] Kristine discusses the importance of focusing on money without neglecting other business aspects like technology and marketing.
[37:15] Not every learning resource is the right fit, but it’s important to implement what resonates with and benefits you.
Click here to listen!
WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Ultimate Client Consultation Form
Frequently Asked Difficult Questions (FADQ’s)
Sales Sabotage Evaluation Tool
Allison Tyler Jones Education Courses
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
Kristine Logan
Website 1 | Website 2 | Instagram | Facebook
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Experiencing major setbacks in your business? You definitely are NOT alone.
Marcela Límon, owner of Lemonshoots Photography in San Francisco, joins The ReWork this week to talk about her journey
Marcela has been running a successful portrait studio for over a decade. In fact, her income has increased year after year, until 2024. Cue screeching tires soundtrack.
For the first time ever, Marcella questioned herself, her approach to business, EVERYTHING.
Was it her? The economy?
Was it the impending election?
Did people no longer want portraits?
What the HECK was going on?
For the first time, Marcella faced the reality that what had been working in the past, was no longer working, so she had to rethink her approach to keep things going.
Listen in as Marcela shares how she got through a tough year by tweaking things in small but strategic ways.
She discusses adjusting her pricing, refining her marketing, and leaning on her community to rebuild her momentum.
Marcela also opens up about the mindset shifts that helped her push through the self-doubt and how reminding herself of past successes, seeking support, and giving herself grace made all the difference.
If you’ve ever faced setbacks in your business (and, let’s be honest, who hasn’t?), then this episode, packed with insights into resilience, adaptation, and using failure as a way to grow, might just be the gentle kick in the pants you need to get your business moving again.
In this episode, you will learn:
That setbacks are normal and simply part of the business cycleTo surround yourself with people who are supportiveTo take action, even when you feel paralyzed by fearTo see that value in small tweaks rather than major overhaulsTo practice consistency in marketing and building personal connections
Timestamps:[3:44] Surrounding herself with successful people inspires Marcela, but setbacks are just part of entrepreneurship.
[4:58] Marcela feels that overcoming challenges requires the right mindset, a supportive community, and fresh perspectives on problem-solving.
[7:28] Growth in business demands that Marcela step outside of her comfort zone and embrace necessary but scary changes.
[9:42] Success sometimes comes down to making small tweaks rather than major overhauls.
[11:06] Marcela prioritizes consistent marketing by balancing virtual connections with in-person ones.
[13:02] ATJ shares how, after a divorce, therapy helped her improve, but neglecting coping strategies resulted in more struggles.
[16:57] Mistakes are inevitable, but they often lead to unexpected opportunities and valuable lessons.
[17:39] ATJ argues that waiting for perfection hinders progress; taking action is the key to growth.
[18:26] Hear how Marcela realized that selling her work requires confidence, timing, and being willing to adapt to client needs.
[20:59] Marcela argues that it's helpful to review your materials with someone whom you trust.
[22:24] ATJ points out that changing business language is like learning a second language, taking time before it becomes natural.
[25:14] Facing challenges taught Marcela that failure is normal and that being persistent and adaptable lead to success.
[27:40] Building genuine connections is more important than immediate referrals, as relationships can bring unexpected value later on.
[29:39] ATJ admires Marcela’s positive personality, bringing light and warmth to others.
Click here to listen!
WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Ultimate Client Consultation Form
Frequently Asked Difficult Questions (FADQ’s)
Sales Sabotage Evaluation Tool
Allison Tyler Jones Education Courses
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
Marcella Límon / Lemonshoots Photography
Website | Instagram
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What does it mean to be emotionally resilient?
Emotions are part of our design as humans. We all feel them, but many of us take far too many things PERSONALLY.
You know the drill. A client says, “Wow, that’s expensive,” and you go straight to, “They hate me, they’re never going to use me again, they are going to tell everyone that I suck.”
If this sounds familiar, you’ll want to tune in to today’s episode as Jessica Mackey helps us unpack how to be more emotionally resilient at work.
Let’s be honest - some clients can be a lot. Most days at work are fantastic, but other days, it feels like you’re walking onto a battlefield with no armor, Jessica joins us with a list of ways to help you shore up your emotional resilience.
Join us as we discuss how to stay calm when things get heated and ways to avoid taking negative feedback too personally.
We discuss how to handle difficult conversations, avoid burnout and how to avoid sacrificing your mental well-being for your business.
If you have ever felt emotionally exhausted by clients and work, this episode is specifically tailored for you.
In this episode, you will learn the value of:
accepting conflict or negative feedback gracefullyacknowledging our emotions without allowing them to control usrecognizing that a negative client interaction isn’t the end of the worldprocessing our feelings before acting on themavoiding making assumptions that are just plain wrongavoiding burnout and maintaining sanity while serving clients
Timestamps:[3:05] Jessica feels at home with the ATJ family and credits them for her understanding of organizational psychology.
[4:33] Jessica shares having found inspiration in Oklahoma City's Survivor Tree.
[7:18] Emotional intelligence helps build both business and personal resilience.
[8:24] Strong business foundations require deep roots.
[9:42] Understanding a client's motivation behind negative behavior leads to empathy and prevents conflict.
[10:58] Jessica argues for reframing negative interactions as learning experiences.
[13:41] Assumptions can be misleading, so ask questions with kindness.
[15:13] Emotional regulation benefits personal and professional relationships by helping to reduce reactive responses.
[18:49] Jessica argues that pausing before reacting prevents emotional escalation and improves communication.
[20:02] Distancing yourself from making assumptions avoids unnecessary stress.
[23:52] Failing to define your services clearly leads to exhaustion from constant unwanted requests.
[25:47] Jessica stresses the importance of clarity in this business.
[26:11] Knowing what you love and setting boundaries keeps you from wasting energy on work you dislike.
[28:50] Jessica points out that clients hire you for your expertise, so assertive communication reinforces your authority.
[31:11] Jessica argues for the importance of having good relationship skills.
[33:38] Jessica explains how assertiveness adds value and how social awareness helps refine one's approach based on responses.
[36:17] Responding with heightened emotion can sometimes help de-escalate situations by making others feel heard.
[37:10] Handling criticism with patience helps prevent unnecessary conflict.
[40:59] Self-awareness means recognizing how your perspective shapes interactions and adjusting it as needed.
[43:58] ATJ reflects on what she loves about the book The Let Them Theory.
[44:50] It's okay to give ourselves grace when we feel anger.
[46:30] Jessica reiterates that it's okay to take time to process emotions before responding.
[49:33] Developing deep roots and a growth mindset helps you take on life's challenges and learn new skills.
[51:30] Challenges are inevitable, but growth comes from responding with resilience and perspective.
Click here to listen!
WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Ultimate Client Consultation Form
Frequently Asked Difficult Questions (FADQ’s)
Sales Sabotage Evaluation Tool
Allison Tyler Jones Education Courses
The ReWork Episode 30: The Business Side of Portraits with Jessica Mackey
The ReWork Episode 43: Creating Space in Your Schedule with Jessica Mackey
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
Articles
Verywellmind.com - Why Emotional Resilience is a Trait You Can Develop
Psychologytoday.com - Emotional Resilience: 9 Ways to be Resilient in Tough Times
Psychologytoday.com - Become a More Flexible Thinker
Books Mentioned
Mel Robbins - The Let Them Theory
Adam Grant’s Books
Carol S. Dweck - Mindset: The New Psychology of Success
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For something that exists only in our heads, fear can really do a number on our confidence, slowing us down, keeping us from being the best we can be.
What’s the best way to manage our fear and, ultimately, get out of our own way?
Today’s guest, Kathryn Langsford of Photos By Kathryn in Vancouver, Canada joins me to talk about how fear has paralyzed her in the past and the specific actions she’s learned to break free from its grip.
Kathryn, like most of us, has faced HUGE personal, financial, and business challenges over the years. She shares the wisdom in allowing herself to feel it (because let’s face it - ignoring it and pretending that it isn’t there simply does not work); then moving beyond just feeling it, we discuss the specific actions and methods she uses to avoid getting trapped in fear when life gets scary and hard.
This is NOT a discussion of fake it till you make it or any other toxic positivity “tricks.”
We get right into how we manage our own business fears that inevitably show up so that we can see reality more clearly and make better decisions for ourselves, our clients and our businesses.
If you have found yourself trapped in a cycle of fear and anxiety, then this episode is for you.
Remember, feeling fear might be inevitable, but being stuck in fear is not.
In this episode, you will learn the value of:
Acknowledging Fear - recognizing and accepting it rather than trying to escape itFocusing on NOW and addressing immediate actions to take rather than forecasting a worst case scenario about the futureSlowing Down Your Mind when feeling overwhelmed and how to do thatReflecting on Past Successes and reminding yourself of past challenges you've overcome which can help you move through fear more quickly.Taking Incremental Steps when making big decisions and how it can help you be less afraid and make big decisions more manageable.
Timestamps:[3:17] Kathryn acknowledges fear but focuses on what actions can be taken today.
[6:14] Reflects on past hardships, Kathryn trusts that she'll overcome this one too and focuses on the present.
[8:54] Hear how slowing down helps Kathryn identify opportunities.
[10:43] Fear is a red flag, and Kathryn reminds herself to focus only on today, not the future.
[12:27] Learning from feedback, Kathryn raises her prices gradually.
[15:13] Kathryn built her business through instinct and trial-and-error, learning from mistakes.
[18:41] It's important to take risks in business; fear can hinder growth and progress.
[20:38] Kathryn recommends grounding oneself in the present, accepting fear, and focusing on small, immediate actions.
Click here to listen!
WE WOULD LOVE IT IF YOU’D: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Ultimate Client Consultation Form
Frequently Asked Difficult Questions (FADQ’s)
Sales Sabotage Evaluation Tool
Allison Tyler Jones Education Courses
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
Kathryn Langsford
Website | Instagram
Books Mentioned
James Clear - Atomic Habits
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We’ve cracked the ReWork Vault for one of our favorite conversations about conversations. Client conversations that are key to creating the sales that will make your business profitable.
Nobody can do what you do, in quite the way you do it.
Take that in. Because it’s the truth.
If more portrait photographers could internalize this truth there would be less fear and less weird behavior when dealing with clients.
Weird behavior like, shooting off a mile-long contract or multi-page price list to a client over email—with no context or perspective.
What you really need to do is simply have a CONVERSATION!
In today’s episode, Jeff Dachowski, incoming president of PPA* and co-owner of Dachowski Photography, and I discuss some of the most common client complaints/mishaps, and how you can avoid almost all of them by:
Building relationships in the initial client phone call.Not being afraid to bring up money early and often.and
Being transparent and authentic throughout the entire sales process.I make Jeff roleplay a sticky client conversation with me (I get to be the client!🤗), and we discuss some encouraging statistics from the Gallup poll commissioned by PPA that show how truly bright the future of the portrait photography industry is.
I know you’ll leave feeling wholly motivated and inspired to make some changes to the conversations you’re having with your own clients.
Here’s a glance at this episode…
[01:45] An introduction to today’s guest, Jeff Dachowski, and what you can expect from today’s episode. [04:17] What Jeff sees as the ultimate goal of continuous improvement as a photographer. [06:02] Why Jeff’s studio doesn’t send contracts to clients.[10:03] The information sheet that each client of Jeff’s receives during their initial consultation session. [13:46] What Jeff sends to clients instead of sending them a price list, and his reasoning behind this. [17:36] Why conversations are the key to getting the clients that you want. [19:25] The problematic approach that many photographers use when clients push back against their prices. [23:45] How Jeff builds relationships with his clients from the first conversation. [25:22] What to do if potential clients don’t have a clear “why” when they first approach you.[29:39] The importance of being authentic during your client consultation sessions.[32:01] Examples of how to make your clients feel comfortable and heard. [35:16] My approach to dealing with uninterested dads during a shoot. [36:31] Why you need to overcome your fear talking about money. [41:47] How Jeff addresses the topic of money for the first time with his clients. [44:26] Jeff and I roleplay a consultation discussion (with me as the client and him as the photographer). [53:39] Why it is irrelevant what other people think about your prices. [57:34] A major difference between luxury portrait photography and many other industries. [1:00:37] How to work out what you should be charging your clients. [1:02:01] Encouraging findings from recent research conducted on the photography industry by the Professional Photographers of America. [1:05:45] Proof that it is possible to create your dream life through portrait photography, no matter what anybody else tells you! [1:07:54] Some words of motivation for you to take away.Click here to listen!
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
Jeff Dachowski
Website | Instagram | Facebook | Email | PPA
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What is the best way to ask for referrals?
Is it possible to do without feeling like a used car salesman?
Today’s guest will share her favorite methods for getting stellar referrals without feeling like you're begging for a favor.
Lesa Daniel and her husband Gregory of Gregory Daniel Photography have created an incredibly successful portrait studio by building relationships and using trigger marketing to get authentic referrals.
Listen in as Lesa shares her favorite strategies for staying connected with previous clients, how to encourage them to come back without being pushy, and why it’s important for referrals for new clients to feel effortless and natural.
You’ll learn about why it's important to be true to yourself and how embracing your personal style will help you attract the right clients.
According to Lesa, it’s all about being genuine, playing to your strengths, and making connections without pressure.
Lesa’s insights on pricing, building lasting client relationships, and nurturing a repeat clientele are the time-tested methods for any portrait photographer looking to grow their business.
If you have ever wondered how to ask for referrals in a way that feels natural and genuine and not cringey, this episode is packed with actionable tips that you won’t want to miss.
In this episode, you will learn the value of:
getting referrals in an authentic way that avoids feeling cringey or forcedbuilding relationships to attract clients via what Lesa calls trigger marketingLeaning into your personal style and being authenticusing your personal experiences to marketpricing with confidence and not being afraid to charge what your work is worth
Timestamps:[1:03] This episode's guest, Lesa Daniel, naturally secures referrals, proving that they can be gotten authentically.
[2:53] Effective marketing relies on relationships and strategic triggers to guide high-end clients naturally.
[4:10] Lesa's work focuses on creating long-lasting, statement pieces rather than many smaller items.
[4:54] Lesa discusses how decades of experience have created lifelong client relationships.
[6:58] Enthusiastic clients will become natural promoters.
[8:55] Lesa explains how providing portrait guides and follow-ups helps ensure referrals happen and become bookings.
[11:40] Lesa creates authentic referrals by encouraging clients to share brochures.
[13:42] Portraits commemorate milestones, making them meaningful for families settling into new homes.
[15:20] Milestones such as graduations lead to perfect opportunities for referrals driven by relationships.
[18:08] Lesa argues that a quick text to a busy friend can help simplify referrals.
[20:15] Maintaining genuine connections with past clients can result in organic referrals via social interactions.
[22:45] Social engagement is important for marketing, but those who don't feel comfortable with it may need help.
[25:19] Businesses thrive in different ways, allowing entrepreneurs to create meaningful careers driven by their passions.
[27:20] ATJ points out that refining focus can attract the ideal clients who truly resonate with your work.
[29:23] Lesa advises being confident in your pricing, highlighting your value over fear of losing customers.
[32:13] ATJ shares that she enjoys diverse book formats and keeps physical copies of beloved books as trophies.
Click here to listen!
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Ultimate Client Consultation Form
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
Lesa Daniel
Website | Gregory Daniel Photography's Instagram | Lisa’s Instagram
Books Mentioned
Seth Godin Author Page
Kristin Hannah - The Women
Ina Garten - Be Ready When Luck Happens: A Memoir
George Eliot - Middlemarch
Percival Everett - James
Mark Twain - The Adventures of Huckleberry Finn
Liz Nugent - Strange Sally Diamond
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We want our clients to always be happy, right?
Each year, we devote time and energy to upping the ante and improving our product and client experience so that it’s the best it can be.
It’s a cause worth pursuing, but only if you realize that, as hard as you work, it just isn’t possible to make everyone happy all the time.
……………Wait what?
So we just give up, throw in the towel?
Or how about we double down on our people-pleasing ways which leads to…..burn out?
No go.
Is there another way?
Returning to the show to help me tackle this topic is Kathryn Langsford of Photos by Kathryn in Vancouver, Canada.
We talk about the game-changing realizations we made that not every client is the right fit for your business and how embracing that can actually free you to create your very best work in the very best way for your very best clients.
Listen in as Kathryn reflects on the temptation to take on clients who didn’t want to do business her way. Why was she tempted? Because bills gotta get paid, that’s why!
She learned, the hard way, that this often leads to a lose-lose situation = unhappy clients AND an unhappy Kathryn with neither party getting what they really want.
During our conversation you’ll learn how to watch out for red flags that a client might not be right for your business, such as clients wanting services or products that you don’t offer; “rule-breakers” who don’t want to do business your way, and other signs that signal a dumpster fire in the making.
Kathryn and I also talk about our experiences setting boundaries, creating processes that protect your creativity and the client experience. As always, we share our fails and our hard-earned wisdom to help you listen to your gut when it comes to taking on clients and sticking to your vision.
Believe it or not, being willing to not please everyone and make sure you’re crystal clear with prospective clients about what you DO and what you DON’T do make the entire process of portraits so much easier and more enjoyable. Those who don’t want what you do find someone else (deep breaths, it’s really ok!) and the clients who move forward actually “get you” and love every minute of their time with you.
Everyone wins.
In this episode, you will learn the value of:
not everyone being your ideal client and how taking on clients that aren't the right fit often leads to frustrationnoticing and paying attention to red flagssetting clear boundaries with clients and maintaining a scheduleavoiding giving away your work and offering free services or productseducating clients about your style and processTimestamps:[3:07] Not every client is the right fit, and forcing it can harm your reputation.
[5:12] Ignoring creative instincts and red flags for money can lead to frustration and subpar work.
[8:52] Clients seeking work outside of your style should be educated, but mismatches ultimately require parting ways.
[11:00] While some red flags can be addressed with education, ignoring intuition often leads to regret.
[13:22] Kathryn argues that taking on unsuitable clients out of fear of losing money usually results in frustration and failure.
[15:20] Offering extra services or items to please clients often backfires and reduces your profit.
[18:31] Kathryn reflects on how having given away free products, like albums, was time-consuming and not worth the effort.
[19:01] Kathryn realized offering physical proofs led clients to settle for small prints, not larger purchases.
[21:29] Kathryn believes that presenting only the best images increases value and protects creative boundaries.
[24:13] It's important to maintain boundaries, such as charging extra for weekend sessions.
[25:33] Hear how Kathryn avoids saying "no” and instead guides clients to align with her business practices.
[28:12] Kathryn accepts that some clients won’t fit her business model.
[31:34] Taking on clients that aren't good matches drains your energy and leads to dissatisfaction on both sides.
[34:48] Kathryn finds that prioritizing compatible clients makes her work feel rewarding and more enjoyable.
Click here to listen!
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Ultimate Client Consultation Form
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
Kathryn Langsford
Website | Instagram
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Happy 2025, friends.
Join me for the first episode of the year as I talk all about how to best structure your calendar for the year.
“If it’s not on the calendar, it’s not real.” Sound familiar? After fifteen years in this business, I have learned time and again that having a strategic calendar is incredibly important in order to run a profitable and enjoyable photography business.
Tune in as I use real-life examples from our studio to explore how properly setting up your calendar can give you control over your business and yourself, discussing important steps such as setting business priorities, grouping similar activities together, and, of course, creating buffer times for managing workflow.
I also discuss common mistakes and how to avoid them, so if you are wondering how calendaring helps you avoid burnout and ensure that your creative energy remains your top asset, this episode is for you.
Listen in as I dive into all of this and more so that you can go into 2025 showing up for your clients with your best self.
In this episode, you will learn the importance of
Strategic calendaring and why it's is essential for a successful and enjoyable portrait photography businessSetting annual business priorities and align your calendar with your goals and personal values.Grouping similar activities together in order to maximize efficiency and your creative energyBuilding in buffer times for workflow management to ensure productivityScheduling personal days and maintaining boundaries to prevent burnout and improve clients' experiencesTimestamps:[01:00] After recovering from illness, the new season of the podcast resumes with a focus on strategic calendaring for business success.
[03:02] Calendaring properly helps give control over your business and personal energy.
[06:22] Group like activities together.
[08:03] Set buffer times for workflow management to help ensure efficiency.
[10:04] Schedule personal days for essential tasks; create a structured booking system.
[13:14] It's important to avoid overcommitting during peak seasons; schedule promotions during slower times.
[15:45] Map out 2025, and focus on profitable seasons and essential personal time.
Click here to listen!
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Ultimate Client Consultation Form
Time Blocking Guide
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
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Being an expert means confidently guiding clients using your vision and skill. As portrait photographers, it’s up to us to help clients document their memories, and decide where each portrait will “live” in their space.
The problem is, we offer TOO MANY CHOICES.
Showing too many images to clients is probably the single, biggest sales mistake I see photographers making.
As a result, clients are overwhelmed and paralyzed trying to decide between images we should have already tightly curated for them.
Our expertise is to show clients what images truly resonate - the meaningful image, not an endless parade of slightly different images where none stand out or feel special.
Free yourself from overwhelm; try this exercise, force yourself to streamline and focus on a single, compelling image to capture each concept (or pose) that you’ve photographed.
Does just the thought of doing this give you an ulcer? That’s just fear talking. Fear that showing more makes the experience more valuable.
It doesn’t.
In fact, the opposite is true. Showing less, but better images, is a super power and one that will have your sales meetings moving more quickly and your sales closing faster.
Let’s turn that fear into power. I challenge you to show less, and offer more focus; focus on the meaning and emotion in each image that makes them special.
Tune in this week as I wrap up this three-part miniseries: Are You Overwhelming Your Clients? Part 3: Too Many Choices
Are you ready to help clients stress less and by showing less?
Tune in, and let’s bring clarity to your client’s choices.
Make 'less is more' not just a saying but a way of working.
Let's Do It!
In this episode, you will learn the importance of
How simplifying choices for clients can prevent decision paralysis and enhance satisfactionMore choices does not always mean betterHow too many options can create anxiety and confusionCurating images with a skilled eye to deliver the best choice and value to clientsHow guiding clients with expertise and a clear vision helps them feel confident in their decisionsReducing the number of images shown by 30% and how that can lead to smoother sales appointmentsTimestamps:[01:00] This episode addresses avoiding excess choices with your clients.
[02:28] Offering too many product options increases client anxiety and decision paralysis.
[05:07] Guiding clients through fewer, curated choices shows expertise and makes selection easier for them.
[08:10] With a focused vision, combine your talent with clients’ unique needs to showcase tailored options.
[10:47] Only present clients with the best image from each pose, avoiding overwhelming choices.
[13:24] Presenting fewer options helps clients choose confidently without second-guessing themselves.
[15:53] Limiting individual images of each family member prevents clients from feeling overwhelmed.
[17:59] To help prevent decision fatigue, offer a curated selection.
[20:27] Clients don’t actually want to see every possible image or product option, so curation is so important.
[24:54] ATJ's challenge for listeners: reduce session elements by 30% to avoid overwhelming clients with choices and experiences.
[27:05] ATJ encourages confidence in offering clients a curated, streamlined experience as the true value.
Click here to listen!
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:Download a Transcript
Ultimate Client Consultation Form
Barry Schwartz - The Paradox of Choice: Why More Is Less
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
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Are you overwhelming your clients with too much experience? You know, the creative whirlwind that sounds like a great idea during your brainstorm session but that, in real life, might just be a tad too much.
You want your clients to have an AMAZING, UNFORGETTABLE experience with you.
An experience they brag about to others.
An experience that transcends just getting their “picture taken.”
An experience they can’t get anywhere else.
But are you overdoing it on experience to the point that it becomes overwhelming or even exhausting to your client?
Join us for Part 2 of our discussion about Client Overwhelm.
Tune in as I explore how creative ADD coupled with self-doubt can drive you to keep adding more and more: more outfits, backgrounds, or props than anyone needs. Hours of hair, makeup, multiple locations and hours of shooting.
More is more right?
Wrong.
Remember, your job is to focus on what the client truly needs and to provide a memorable, but not exhausting, session.
In this episode I’ll explore the idea of shooting with intention, sharing some tips on how to refocus our energy so that we’re delivering not just memories but meaningful products.
I’ll help you make a mindset shift from adding on all the extra stuff to focusing on what means the most to your client, in the session and after.
You’ll learn about the absolute magic of creative constraints.
Trust me, narrowing down is where your genius shines.
From managing variables to embracing simplicity, this episode is all about refining your approach for clients who are thrilled with your process AND can’t wait for their next session with you.
Be sure to tune in next week for our third and final episode of this series when I discuss how to determine if you’re overwhelming clients with too many choices.
Let's Do It!
In this episode, you will learn the importance of
simplifying the client experience and eliminating unnecessary variablesfocusing on the finished product rather than an elaborate, drawn-out experienceusing the concept of the "minimum effective dose" to determine the smallest amount of effort or time neededcreative constraints and how they can enhance focus and creativity, allowing photographers to capture the most impactful images with simplicitypre-session consultations to create a clear agenda, aligning client expectations with achievable outcomesTimestamps:[01:03] This week's episode discusses how overwhelming clients with too much experience can hurt business.
[03:17] Overcomplicating the process and adding too much can overwhelm clients.
[06:57] The solution is to shift focus from experience to selling the finished product, guiding with consultation.
[09:25] Using a consultation form and creative constraints helps simplify the process and focus on essentials.
[11:13] Focus on shooting just enough images and experiences to meet the desired outcome.
[14:26] Limit unnecessary variables.
[17:15] Simplify sessions by reducing things like outfit changes and locations.
[19:37] Focus on the finished product and simplify the experience by narrowing creative decisions to match the client’s needs.
[22:10] Narrowing variables and focusing on what’s best for the client creates a valuable, efficient experience.
[24:38] Review areas where you've added overwhelm, simplify, and focus on the minimum effective dose for desired results.
Click here to listen!
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:Download a Transcript
Ultimate Client Consultation Form
The ReWork #113: Who Are You and What Are You Actually Selling?
The 4-Hour Workweek by Tim Ferris
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
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Are You Losing Clients by Saying Too Much?
We all want informed clients, but here’s the truth: too much information can backfire. As photographers, we often overwhelm clients by piling on details—especially with words. And when that happens, confusion takes over, and we risk losing them altogether.
In this kickoff episode of our “Overwhelming Clients” series, we’re diving into the first culprit: word overload. With the best intentions, we try to explain everything, but too often, it muddies our message and weakens our brand.
Here’s the thing: more isn’t always better. Adding more layers, more options, more words—thinking it’ll make clients love us more?
That’s usually a recipe for overwhelm. Not to worry, we’re here to help you clean up the conversational clutter.
Listen in to discover the common signs that you’re over talking and overwhelming your clients and get actionable steps to cut through the noise and deliver a clear, powerful message. A message that gets everyone on the same page but doesn’t weigh clients down with TMI.
In this episode, you’ll learn:
How many creatives overwhelm clients with too many options, experiences, and words, leading to confusionThe two primary causes of client overwhelm - the creative's own ADD brain tendencies and insecurities about their abilitiesWhy overloading clients with information or choices can hinder business growthWhy simplification is key, focusing on essential communication, breaking information into bite-sized pieces, and ensuring clarity in what the brand offersThe importance of listening to client cues and maintaining concise, focused communicationReady to give your client experience a serious tune-up? Let’s clear the path to a stronger, simpler, and more sustainable studio.
Let’s do this!
Timestamps:
[01:04] Today's episode covers how creatives often overwhelm clients due to insecurity and an "add more" mindset.
[03:42] To build a successful portrait studio, simplify communication and expertly guide clients without overwhelming them.
[05:52] Too much information can overwhelm clients, so focus on clear, concise communication to avoid barriers.
[08:20] It's important to aim for concise, clear explanations and active listening.
[11:58] Simplify your client interactions, conveying only essential information to guide them through each step.
[14:52] Simplify interactions by focusing on clients' needs, reading social cues, and keeping initial calls short.
[17:01] We provide custom, family-focused photo sessions, guided consultations, and efficient planning.
[20:05] I aim to help clients define their vision and simplify the client onboarding process.
[22:39] Review your client onboarding process and streamline communications to be clear and concise.
[24:03] Identify areas where you overwhelm clients with excessive wording and experience.
Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts
“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Ultimate Client Consultation Form
Donald Miller - Building a StoryBrand: Clarify Your Message So Customers Will Listen
Greg McKeown - Essentialism: The Disciplined Pursuit of Less
Do The ReWork
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Allison Tyler Jones
Website | Instagram | LinkedIn
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This golden nugget of marketing genius has been pried from the ReWork Vault to give you a fresh shot of marketing inspiration.
Marketing is, hands down, one of the most requested discussion topics here on The ReWork. Why? Because marketing is hard! And it takes a lot of time, energy, and you never really know what is going to work. Especially in uncertain economic times, it can be difficult to know where to spend your marketing time and money.
That’s why Drake Busath is joining the podcast again today. The gold standard of portrait photography in Salt Lake City, Busath Photography has been in business for 50 years.
Drake purchased the business from his parents and his boys are now the third generation photographers to take over the studio.
With all that experience, Drake knows a thing or two about marketing through both good economic times and bad. He’s done it all and he’s found several sure-fire ways to keep his brand at the forefront of the market in his area for the 40+ years he has been in the studio.
So listen on to find out what is working in marketing portraits right now.
In this episode, you’ll learn how to:
Map out email campaigns for the whole year.Run children’s events to get new families in the door.Design promotions that are on-brand.Create eye-catching mailers that showcase quality.Trying new marketing ideas and seeing if they are sustainable.Here’s a glance at this episode:
[03:15] - In the 40 years of his career, Drake has been through a booming economy and recessions.[04:19] - Drake shares the promotion driven style of email marketing and the efforts surrounding mailings that clients interact with.[07:10] - Drake’s studio does a Children’s Day event a few times a year to drive new young families coming in.[08:54] - It’s important to show products and not just images.[10:17] - Drake can’t maintain email promotions and stay consistent on his own.[12:03] - Employees can dual task, especially receptionists who are the first to talk to clients on the phone.[14:27] - One of the ways Drake keeps these children’s events on brand is to keep them themed by season, not holidays.[17:08] - These events differ from mini-sessions by being during the week and by being on site.[19:34] - After these events, families come back to the studio to order, just like regular sessions.[21:41] - Using Mailchimp, Drake has a team member build campaigns and schedule them out at the beginning of the year.[22:57] - Drake continues to use mailers as they have been successful through the years. He combines promotional deals and attractive design.[26:19] - The family sessions that include a high school graduate are typically the best clients for Busath Photography.[27:51] - This year, Drake is promoting an album with high school graduation sessions to include the variety they are shooting.[30:47] - Drake shares some exceptions he makes and some of the times he caves for certain client requests.[32:46] - Every other year, Drake sends out a catalog for services and products.[34:22] - Busath Photography offers a lot of different services and the catalog listings are powerful as a mailer and to have around the studio.[37:18] - The catalog is very attractive and acts as a brand ambassador.[39:20] - Be hesitant to say that something is free. Clients have to earn these promotions.[41:07] - Reach out to Drake through his website to get a copy of his catalog.[43:19] - You can’t do everything. Choose the marketing platforms that work for you.[45:00] - You will try something that will be successful for a while but isn’t sustainable.[46:21] - Plan to have a good website designed as it has been the best advertising for Busath.[47:32] - Room view images have been impactful.[49:42] - Drake and Allison have teamed up for an amazing opportunity in France.[54:01] - Drake does workshops in Italy as well which you can find out more about by clicking here.[59:26] - In the current economy, things can be tough, but Drake and Allison are seeing some good trends.Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Drake Busath:
Website | Instagram | Italy Workshops
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
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We are cracking open the ReWork Vault and re-releasing some of our most popular episodes in time to get you inspired and motivated to survive the busy season.
Today’s episode has ranked as one of the top 3 episodes every season since the ReWork Podcast began!
It’s all about the First Client Phone Call, where the tone is set for everything to follow.
Have you ever wondered if you can create a business out of portrait photography?
You may want to increase your income, and your first thoughts are to find more clients.
However, instead of trying to attract MORE clients, consider attracting BETTER clients.
Maybe you need a better way of doing business altogether; one that attracts great clients who love what you do and see the value in it?
This episode was recorded with our former client coordinator, Jessica Mackey, and we chatted about all things client contact and how to find and attract your best clients!
When she first started with ATJ Photo, Jessica was terrified of calling new clients.
“I did everything I could to put off making that phone call.”
Of course, there were certain types of questions that were scarier to field than others.
“When anybody talked about investment, the cost and expense. That’s something that has to be addressed early on and depending on how the conversation goes, it sets the tone for the rest of the phone call.”
She soon found that focusing on connection creates a sense of value for new leads who called about service inquiries. Jessica also realized the value in relating to potential clients from a parent’s perspective, adding more connection points.
“You’re looking for ways to validate and make it clear that you want to know more. Setting a feeling of caring about the person on the other line gives them a phenomenal first experience, setting the expectations for future points of contact and service.”
Jessica’s experience has shown that focusing on clients and not focusing on yourself is the most effective way to achieve new client buy-in.
“Everything you say to the client has to circle back to them.”
This is about them, NOT YOU, so make sure you always refer back to the person you are talking to.
Listen in to find out:
How multitasking affects your convo.How to answer the most difficult questions a potential customer can ask you.Learn how to ask more questions and dig deeper into the initial consultation.PLUS
The importance of transparency in your business from the get-go.Your First Phone Calls may never be the same!
Timestamps:
[0:03:40] Jessica’s first experience with new client calls.
[0:06:08] What she was trying to avoid when she was postponing calling new clients.
[0:07:52] Scariest questions to field when Jessica was taking calls.
[0:12:51] Leading the conversation asking details to make a connection.
[0:15:58] Relating to clients from a parent’s perspective.
[0:19:03] Using the initial consult to reconnect with clients when they are planning their shoot.
[0:22:42] Why you should assume that everyone is your client.
[0:24:00] How to answer the most difficult questions clients will ask you.
[0:29:12] The client’s contact sequence of events and how to set up appointments.
[0:32:06] Little nuances in your conversation make the biggest difference.
[0:38:09] Other than price, what is the second most difficult conversation to have with a potential client.
Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
ATJ’s Ultimate Client Consultation Form - Free Download
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
-
This episode featuring the incredible Tim Walden is all about transforming the portrait process by building trust with your clients. Tim lays it all out for us, talking about treating every client like family (like his 50-odd cousins) and how that approach brings sincerity and genuine connection into the mix.
I have always found it valuable to develop a framework for how we view our clients, and Tim's insights really resonated with me.
How do you relate to your clients - as family, friends, or maybe something more professional?
Tim also discusses how his father's influence shapes his work today and how photography is not just about capturing images for him but about blending art with emotion and telling compelling stories.
We also talk about why client connections are important, the art of leading a session with confidence, and the importance of crafting a powerful narrative in every portrait. Tim’s focus on simplicity in clothing and backgrounds allows the complexity of human stories to stand out, and his idea of incorporating letters on the back of each portrait to create deeper connections in a family is a stroke of brilliance.
Join Tim and I as we explore how taking control and building trust can elevate your portrait business to another level.
Let's Do It!
In this, episode, you will learn the importance of
Building client relationships and learning why treating clients like family can help establish sincerity and trustBalancing art and business and discovering how to thread authenticity into sales and marketingNarrative-driven photography and how focusing on storytelling enhances the emotional connection in portraitsCreating authentic portraits and understanding the impact of learning clients' stories and personalities before sessionsLeadership and confidence and gaining insights into taking control during sessionsClarity and consistency in branding and recognizing the value of maintaining a clear personal style to attract the right clientsTimestamps:[0:03:34] Tim treats his clients like family and believes that sincerity makes service genuine rather than manipulative.
[0:06:03] ATJ believes that each business owner should find an authentic way to view clients.
[0:07:21] Tim emphasizes nurturing sincere relationships to enhance client confidence and service quality.
[0:09:57] Tim's early passion for photography focused on storytelling before financial concerns.
[0:12:37] Hear how Tim markets his photography through storytelling, prioritizing emotional narratives over technical skills.
[0:15:27] ATJ values incorporating letters to add depth and meaning to the photography experience.
[0:16:50] Learn how Tim learns clients' stories beforehand and enhances the authenticity of the portraits which he captures.
[0:19:49] Tim prefers a controlled environment to capture genuine connections and emotions during photo sessions.
[0:22:26] Many photographers hesitate to take control during sessions, impacting their results.
[0:23:06] Having a parent present can hinder sessions.
[0:25:28] Clients want more than technical skills; they seek leadership and flattering poses during sessions.
[0:27:10] Tim explains how clothing choices significantly impact portraits.
[0:29:55] ATJ emphasizes how photographers must prioritize authentic moments over client demands.
[0:31:35] Consistency in style builds clarity and helps guide clients without too much variety.
[0:34:44] Trust yourself to make decisions; mistakes are acceptable, but clarity and consistency are essential!
[0:36:43] Tim adds that it's important to measure your art's worthiness by clarity, technical excellence, emotion, investment, and consistency.
[0:39:46] Loyal clients appreciate your work and refer others, helping you attract the right customers!
[0:42:34] ATJ argues that confidence is key when redirecting clients to make better choices for their art.
[0:43:16] Tim discusses how he uses clients' words to highlight emotional impacts when discussing photos in the sales room.
[0:46:40] Clients often underestimate size; I prefer showing results to help guide their decisions.
[0:48:47] Tim asserts that discussing art's placement requires addressing unvoiced client concerns during calls and meetings.
[0:51:50] Providing information upfront helps clients choose experiences; creativity thrives within defined boundaries.
[0:53:34] ATJ adds that attempting to replicate one's past work lacks impact because each subject has a unique story.
[0:55:07] Unveiling art loses its magic when replicating previous work; uniqueness is very important in photography.
[0:58:27] Educating clients and sharing truths helps both artists and clients succeed in photography.
[1:00:55] Tim explains how true service involves leading and guiding clients.
Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
Tim Walden
Website | Facebook | Instagram | YouTube
-
We are cracking open the ReWork Vault and re-releasing some of our most popular episodes in time to get you prepped for the upcoming busy season.
After a long summer, getting back into the real swing of things at work can feel like pushing the proverbial boulder up the hill.
💡Do you need some new concepts and ideas to inspire upcoming sessions?
🖌️Does the studio need to be painted?
👀Is the studio even clean? 👀
📸What “surprise and delight” trick will you have up your sleeve for clients this season?
You don’t want to be making these decisions during your busiest time of the year, so make them NOW.
In today’s episode, Jessica, ATJ’s former Client Coordinator and I will share our best tips to avoid creative burn-out, inspire new ideas to ensure that this holiday season is your best yet.
We’ll be discussing the physical elements of your studio that you should focus on before the holiday season starts, how to make your clients feel extra special, ways to refresh your inspiration (which will benefit you as the artist, as well as your clients), and more.
If you’re ready to kick things into gear in your business this season, and really “WOW” your clients, this is the episode for you.
And because we want to support you all we can, we’ve created a FREE downloadable PDF
The 5 Key Steps to Getting Ready for Your Busy Season full of tips and ideas to get your own creative wheels turning.
Let’s Do It!
Timestamps:
[0:01:02] The holidays are coming, and this episode is going to make this holiday season your best yet!
[0:02:04] Where you can find the downloadable PDF that corresponds with today’s episode.
[0:03:59] The most common struggles experienced during the crazy busy season.
[0:04:38] A strategy that we use to ensure that our calendar is filled with clients we love most.
[0:07:24] Steps we take to refresh our studio space to ready it for the holiday season.
[0:09:35] Jessica’s infamous popcorn faux pas, and a reminder to be thoughtful of the scent in your studio.
[0:11:24] Examples of the ways that we keep our studio fresh and refreshed.
[0:13:03] Factors that I take into consideration when I have clients in my salesroom.
[0:14:08] The time when we make any adjustments to the business, and examples of what those adjustments might be.
[0:17:38] Reworking your inspiration; our third tip for the fall season.
[0:19:07] What I do to fuel my inspiration.
[0:21:23] How I make each experience with returning clients new and exciting.
[0:24:38] Why I love this creative restriction of working in studio.
[0:25:30] How we keep our holiday cards concepts creative and custom.
[0:28:01] The value of challenging yourself in every portrait session.
[0:30:47] Ideas for making our clients feel special.
[0:34:29] Overcoming the challenges that parents experience when bringing their children for a session.
[0:37:11] A recap of the 5 key steps that we discussed today.
Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
The 5 Key Steps to Getting Ready for Your Holiday Season
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
-
Gregory Daniel is back in The ReWork studio, and he’s got another soap box to speak from. This time, he’s talking about FEAR of pricing our work, FEAR of embracing the value of what we do and the FEAR of change in our industry.
We discuss why so many photographers struggle with valuing their art. It’s a challenge that hits home for so many of us who started out driven by creative passion but need to transition to a more business-minded approach because, hey, we have bills to pay, and, more importantly, we are providing VALUE to our clients.
Gregory shares insights into the industry’s shift from film to digital and how that massive change affected not just the actual photographic work but also the way we connect with clients. A change that is still affecting the industry today.
One key takeaway is the importance of getting your mind right about your business and staying relevant in a changing world.
And speaking of change, we’ll use AI (ChatGPT) in real time to investigate pricing a 16x20 (you’ll love this!)
We’ll also discuss reframing how we look at what we are actually selling our clients and the value that has.
We talk about dreaming big and maintaining creative discipline while making sure that your business is up to current challenges and has been built to withstand future changes.
Greg's insight and philosophy is sure to inspire you to rethink your pricing strategy, embrace change, and find new ways to thrive in this dynamic industry, so get ready for a thought-provoking conversation that just might change the way you view the value of your work..
Let's Do It!
In this episode, Greg and I discuss
Mindset Shift: make the transition from a hobbyist mindset to a business, especially in how you value your work and subsequently price itAdapt to Change: how the shift from film to digital photography created challengesUnderstand The Value of Physical Product: the need for photographers to focus on creating and pricing physical products rather than treating digital files as the productDream Big: why to give yourself permission to envision new possibilities and business models that can lead to growth and expansionHere’s a glance at this episode:
[5:15] - Gregory reflects on the industry's struggles with pricing and emphasizes the need for a business mindset.[7:06] - Fear can be overcome in change management, but the industry faces a failing business model.[10:26] - Gregory points out how many professionals have resisted the shift to digital photography, leading to stagnation.[12:24] - Digital technology accelerated changes in photography, causing loss of important business principles.[15:29] - The photography community has split into two camps, with younger women pursuing looser styles and lacking effective mentorship.[16:15] - Gregory criticizes influencers for treating digital as a product rather than just an additional tool.[19:19] - Gregory touches upon how his shift to an art-focused business model during the digital transition boosted sales.[21:19] - Clients value physical artifacts over digital files, valuing lasting memories.[24:57] - Gregory suggests trying gallery-style pricing to change how people see product value[27:46] - ATJ discusses pricing for 16x20 canvas prints, ranging from $75 to over $600.[30:44] - Gregory emphasizes creating a clear brand and pricing around a single focus.[32:58] - ATJ advises resisting client-driven product lines and focusing on what the photographer truly wants.[35:30] - Envisioning possibilities leads to change, even if it's a gradual process.[36:35] - Gregory highlights the importance of giving oneself permission to dream to spark change.[38:55] - For ATJ, deciding to stop photographing weddings opened up space for new inspiration.[40:27] - Gregory advises focusing on one main product first to establish a clear brand and voice.[43:29] - ATJ likens building mystique around a brand to luxury handbags.[44:56] - Dreaming big is key to achieving sustainable success, not just minor adjustments.[46:54] - Many creative industries operate on unsustainable models.[48:02] - Gregory compares running a photography business to being commissioned as an artist.[51:31] - Gregory shares that he encourages his children to integrate work and passion, creating a harmonious and fulfilling life.[53:11] - Gregory values spreading love and connection as a way to enrich lives and open new opportunities.[55:19] - Gregory enjoys the Smartless podcast and finds timeless wisdom in old books and pamphlets.[58:00] - ATJ stresses the importance of building long-term relationships with loyal clients.Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Smartless Podcast
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
Gregory Daniel
Website | Instagram | Facebook | X
-
How can portrait photographers turn what is normally a stressful situation (i.e. family portraits) into a joyful experience?
How can you anticipate client needs to elevate the perception of your portrait photography service?
As we gear up for family portrait season, Kathryn Langsford joins me on the show again to share her insights into crafting an exceptional client experience. We are discussing the three essential pillars that elevate every session, ensuring that families not only receive stunning portraits but also enjoy a stress-free and memorable experience.
#1: Stock the Studio: First up, we explore the importance of having everything handled before the session even begins, such as stocking the studio with essentials like bobby pins and safety pins and providing snacks that won't stain clothes. These thoughtful touches leave nothing to chance and can significantly reduce client anxiety. For a comprehensive list of items we love to have on hand in the studio, check out our newly updated FREE: 5 Key Steps to Get Ready For Your Busy Season PDF here.
#2: Promote the Luxury Vibe: Next, we discuss creating a luxury service vibe. Kathryn shares how she transforms her studio into a welcoming space, complete with pleasant aromas and personalized swag bags for kids. She goes the extra mile, even offering wardrobe pickups a week before the shoot to ensure families arrive prepared and looking their best. (No having to run home because Dad forgot his tie/belt/shoes!)
#3: Set the Creative Agenda: Last but not least, we examine the idea of setting a creative agenda. By anticipating what clients will be purchasing during the consultation, Kathryn ensures that each session runs smoothly, keeping the focus on capturing the images that are planned for the walls of her clients home or their custom-designed albums.
If you're curious about enhancing client interactions, this episode is packed with practical tips you won't want to miss. Grab a notebook because this is definitely going to be a good one.
Let's Do It!
In this episode, you will learn the importance of:
Anticipating client needs and preparing essentials in advance, such as wardrobe fixers and snacks, to reduce client stressCreating a luxurious experience and offering personalized touches to make clients feel valuedEstablishing a creative agenda and planning the session with the end product in mindEffective communication with clientsReducing overwhelm by limiting options and providing clear guidanceHere’s a glance at this episode:
[2:32] - Hear how Kathryn prepares her studio with essentials to ease clients' stress about their appearance.[5:12] - ATJ emphasizes the importance of having common tools ready to reduce client stress.[6:06] - Kathryn minimizes stress by managing parking, providing snacks, and creating a relaxed atmosphere.[9:47] - Learn how thoughtful snack choices help maintain a positive environment for both kids and parents.[12:08] - Kathryn touches upon her second pillar: aiming for a luxurious studio experience.[15:35] - Wardrobe pickup services alleviate client stress by ensuring outfits are ready and steamed.[17:43] - Most clients appreciate wardrobe pickup, which addresses common issues and saves time.[20:11] - Kathryn highlights the third key element: setting a creative agenda for each session.[22:45] - ATJ warns against overcomplicating sessions with too many distractions and options.[26:22] - Kathryn explains that most clients quickly understand the importance of focusing on what they'll actually use.[28:33] - Kathryn highlights how a creative agenda prevents wasted time and ensures client satisfaction.[30:52] - It's important to plan ahead of time with clients to avoid frustration during ordering.[33:32] - ATJ stresses the value of addressing client pain points and setting a clear creative agenda beforehand.Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
Kathryn Langsford
Website | Instagram
-
Ever been stuck on how exactly to direct a family portrait session?
Ever been in a situation with a less-than-cooperative subject who is making everything difficult?
If so, this episode has your name all over it.
Listen in as two family portrait photographers discuss our best tips, tricks and wild experiences in the trenches of photographing families of all sizes and kinds.
Drake Busath is my guest this week. As the co-owner of the legendary Busath Photography in Salt Lake City, he’s one of our most popular guests on the podcast and he is bringing the goods this time with all his best directing tips.
What I think you’ll most enjoy is the different way we both approach a family session. Drake is chill, cool under pressure and go-with-the-flow. I am…..none of those things. And yet, we both manage to make our living photographing families.
Drake shares how he is inspired by Hollywood legends like Ron Howard and Steven Spielberg, sharing his journey from architectural and food photography to the world of family portraits.
He also discusses his unique approach to directing, balancing classical techniques with fresh ideas.
We chat about everything from effective prompts and handling difficult situations to the importance of maintaining energy throughout a shoot. Drake also reveals how he blends control with collaboration to capture authentic moments.
Plus, we touch on the business side of things and how to build a photography brand that’s both successful and uniquely your own.
If you have ever wondered how to keep your family portraits dynamic and engaging or how to behave when two teenage boys decide to punch it out in the middle of a family session, this episode is for you. Drake’s experiences and tips offer a fresh perspective that could transform the way you approach your next session.
Let's Do It!
In this episode, you will learn:
How to blend classical posing techniques with a fresh, dynamic approach to keep family portraits engaging!Strategies for handling challenging children during shoots, including playful and creative methodsThe importance of capturing genuine interactions and emotions to create meaningful, lasting portraitsTips for evolving your unique style by blending control with collaboration and drawing inspiration from famous movie directorsDifferent business approaches in photography, from luxury to retail models, and how they impact success!Here’s a glance at this episode:
[3:06] - As a second-generation portrait photographer, Drake was influenced by his father's 50-year career.[4:53] - Drake admires ATJ's style and appreciates their different approaches in family photography.[7:46] - Drake shares how, over time, boredom drove him to push beyond client expectations.[8:37] - Drake values feedback from peers and colleagues over client critiques.[11:28] - Inspired by other industries and by the book Culinary Artistry, ATJ strives for artistry while delivering enjoyable experiences.[12:57] - Drake prefers a team approach for business flexibility, inspired by his father's legacy.[15:42] - Drake has observed a surge in photography businesses, with increased activity especially at popular scenic spots.[17:30] - Hear how Drake learned to balance control with collaboration, guiding clients with descriptive cues.[19:54] - To capture authentic moments, Drake directs families to interact naturally and adjust poses minimally.[22:24] - Drake adjusts his speaking volume to maintain children’s attention and varies it to avoid becoming background noise.[25:13] - ATJ evolved her approach from raising neurodivergent children, using creative incentives like rewards for behavior.[26:41] - Drake contrasts different methods of handling challenging children and notes how his son’s playful approach adds depth to portraits.[29:04] - For teens, ATJ subtly shows affection while maintaining their coolness.[30:14] - Drake describes how he assigns roles to clients like actors.[35:06] - Drake suggests using camera stands for low angles to avoid gear issues.[37:18] - Using assistants for technical tasks and managing large shoots, Drake values creative engagement from photographers.[40:30] - Inspired by film directors like Spielberg and Eastwood, Drake uses humor and positive reframing to handle difficult situations.[42:10] - ATJ enforces strict boundaries during shoots, managing behavior and using humor to handle interference from parents.[45:52] - ATJ focuses on dynamic elements to keep shoots engaging, focusing on capturing personalities.[46:46] - Unique styles in photography are crucial; develop and embrace your own strengths and personality.[50:16] - Drake touches upon the importance of confidence.[53:05] - Focus on the unique details in pictures to celebrate the good times rather than focus on imperfections.[56:20] - Drake argues that the real value lies in recognizing and celebrating clients' uniqueness.[58:43] - Capture genuine relationships and interactions for enduring images that reflect real connections, not just fleeting trends.[1:01:56] - ATJ points out how authentic moments attract clients who value true stories, so mix traditional and unique images for wider appeal.[1:04:05] - Collaboration and understanding clients lead to natural interactions.[1:06:08] - Drake explains how beginning with a controlled approach, as with film, helps in refining your directing style and understanding your clients.[1:09:38] Drake believes that photographers should learn from directors like Ron Howard to master storytelling and direct effective portraits.[1:11:23] - Balancing control and collaboration in photography helps capture true stories.[1:13:41] - To manage young children, Drake balances objects on his head and uses playful discipline techniques.[1:15:32] - ATJ engages kids with jokes and playful discipline; a puppet or funny staff behavior tends to keep them entertained.[1:17:33] - Drake points out how teaching concepts to others reinforces your knowledge and how sharing success stories often leads to new ideas.[1:20:42] - Disrupt expected behavior by telling edgy stories to intrigue and engage children during sessions.[1:22:19] - ATJ shares a story of having allowed a distressed child some control, like a playful idea, which helped improve cooperation.Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: support@dotherework.com - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Transcending Trend with Drake Busath Episode #038
Marketing Right Now with Drake Busath ReWork Episode #079
Reading:
Book: Culinary Artistry by Andrew Dornenburg & Karen Page
Book: The Talented Mr. Ripley by Patricia Highsmith
TV/Film:
Netflix Series: RIPLEY
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
Drake Busath / Busath Photography
Website | Instagram | LinkedIn
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