Episodios
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Creating a brand to withstand algorithm changes, going beyond branding basics, and how your brand can influence your business strategy.
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Welcome to episode 487 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Trant from Foodie Brand Lab and Hey Nutrition Lady.
Actionable Steps to Shape a Successful BrandThere has been a lot of buzz around the importance of building a strong brand as a food creator. Amidst the volatility of search algorithms and the rise of AI, food bloggers are looking for a way to stand out and build a loyal following.
Enter, Katie Trant! She has a Masters in Nutrition and started her own food site, Hey Nutrition Lady, back in 2010. She also works full-time at brand and business consultancies helping big companies define their brand. So you might say she was well-positioned to start Foodie Brand Lab to help food bloggers (like you!) refine their brand strategy.
In this interview, Bjork and Katie discuss everything you need to know about brand: what it is, why it matters, how to define your brand, and how it can influence your business strategy. Katie also provides actionable steps to start building a stronger brand to help you stand out in the crowded space of food blogging.
3 episode takeaways: What is a brand? A brand is much more than a logo, color scheme, design, or font. It includes such things as brand personality, tone of voice, brand position, brand purpose, and brand values. Your niche is part of your brand, but your brand has the potential to be even more impactful in your success than a niche. A strong brand can withstand algorithm changes: It has never been more important to have a brand as a food blogger. Katie discusses how to shape the perception of your brand, and why brand matters so much in the current digital landscape. Actionable steps to go from search traffic to direct traffic: Katie walks listeners through several thought exercises (like whether you have a traditional or personal brand) and concrete steps that they can take to start building a better brand.Resources:
Foodie Brand Lab Hey Nutrition Lady Pinch of Yum Magnolia Kate Spade 424: The Future of Content Creation (and Protection) in a World of AI with Paul Bannister from Raptive 467: Pinterest Strategy in 2024 Q&A with Kate Ahl Dave Ramsey 1000 True Fans Pinch of Yum Easy Sesame Noodles Smitten Kitchen Butter Noodles CultivateWP Inquiring Chef Follow Katie on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors!This episode is sponsored by Tailor Brands. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Working with brands, communicating with clients, and staying organized with Chris Pieta from Creative Biz Launch.
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Welcome to episode 486 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chris Pieta from Creative Biz Launch.
Building Brand Relationships that Last with Chris PietaIn this weekâs episode, Chris highlights the value of narrowing your focus. By clearly defining what you offer and identifying your ideal client, you can transform your outreach efforts. When you zero in on how to help them achieve their goals, your messaging becomes much more impactful!
Chris will also talk about the power of personal connections (consider hopping on a call instead of just firing off emails)âitâs all about building relationships! Plus, he'll share how using a CRM can streamline your processes and keep your emails from landing in spam. With a solid onboarding system, youâll make the transition smooth for new clients. Be sure to tune in for these tips to supercharge your business!
Three episode takeaways:Narrow Down Your Niche: Chris emphasizes the importance of knowing exactly what youâre selling, your ideal client, and how you can help them achieve their dream outcome. This will help you tailor your outreach and messaging to resonate with the right people!
Reach Out Strategically and Nurture Relationships: When it comes to working with brands, youâll want to lean on the power of clear communication and strategic outreach. Hop on a call with a client rather than exchanging emailsâthis personal touch can help you better understand your clientâs needs and pave the way for a successful collaboration. Youâll also learn how you can use cold outreach to connect with potential clients and the different phases of a discovery call.
Streamline Your Process with Systems: A CRM can be a game-changer for managing leads, tracking interactions, and automating tasks. Chris also emphasizes the importance of setting up proper email infrastructure to prevent your emails from going to spam and creating a clear onboarding process to ensure a smooth transition for new clients!
Resources:
Creative Biz Launch The 4-Hour Work Week by Tim Ferriss Gary Vaynerchuk Folk CRM Notion GoHighLevel Close Dan Martell Buy Back Your Time by Dan Martell Food Blogger Pro Course: Google WorkSpace Alex Hormoziâs YouTube channel Follow and/or DM Chris on Instagram, YouTube, and for photo and video work, check out Pieta Productions Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors!This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Prioritizing passive income, overcoming burnout, and rediscovering joy as a food blogger with Elizabeth Emery from Vancouver with Love.
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Welcome to episode 485 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elizabeth Emery from Vancouver with Love.
Achieving Quiet Success as a Six-Figure Food CreatorFood blogging can be a dream job â hey, we wouldnât have started Food Blogger Pro if we didnât believe that! But it also requires a lot of hustle, perseverance, and uncertainty. Elizabeth Emery first started Vancouver with Love in 2015 as a side hustle and took her site full-time in 2018. By 2021, she was feeling completely burnt out. That year ended up being a pivotal moment in her career.
To overcome her burnout, she met with a business coach and adjusted the parts of her business that she wasnât happy with. Once she made significant changes to her business and income streams, she rediscovered the joy of content creation, and her business started growing along with these changes. Elizabeth is now making a six-figure income from her business, and she shares all the details about her journey in this great interview!
Three Episode takeaways: How to overcome burnout: Between working on her blog for 6+ years, the pandemic, and unreliable income, Elizabeth found herself completely burned out running her food blog. She was desperate for a change but knew that she could still love her job with a few tweaks. In this interview, she explains the process of working with a business coach to find more joy and flexibility in her career. Why âquiet successâ is underrated: Elizabeth has 30,000 followers on Instagram, no book deal (yet!), and isnât on TV. And you donât need any of those things to build a career as a successful food creator! It isnât the right time for Elizabeth to pursue those goals, and she shares more about why those metrics of success arenât for everyone. How to prioritize passive income: Elizabeth has been very intentional in the growth of her business and in adjusting her sources of revenue to increase her passive income. In this episode, youâll learn how she makes a six-figure income from her business between ad revenue, sponsored content, and freelance recipe development.Resources:
Vancouver with Love Pinch of Yum Meal Plans Full Focus Jen Carrington Your Simple & Spacious Business Letters From a Hopeful Creative Designing Your New Work Life Mediavine KeySearch Raptive Tastemaker Conference Zillow Yoast Alex Hormozi You Can Making Millions with 5000 Followers? Follow Elizabeth on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors!This episode is sponsored by Tailor Brands and Yoast. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Balancing passion, building a sustainable business, and predicting the future of food blogging with Alex and Sonja Overhiser from A Couple Cooks.
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Welcome to episode 484 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alex and Sonja Overhiser from A Couple Cooks.
The Importance of Building Community with A Couple CooksAlex and Sonja first started blogging at A Couple Cooks over 14 years ago and have navigated countless changes in the food blogging landscape over the years. In this interview, they share the things that kept them going before they achieved success with their business and the importance of having an accountability partner in the early days.
They also discuss more about key decisions theyâve made in their business: why theyâve chosen not to build a team, why they donât prioritize Instagram, and how they pivoted their cookbook strategy after initial rejections. Bjork, Alex, and Sonja have been friends for over a decade, and itâs a pleasure to hear them catching up as people who have been around the block in this industry.
Episode takeaways: Balancing passion and business: Alex and Sonja have learned a lot in the 14 years that theyâve been running A Couple Cooks, including the delicate balance between their passion for sharing recipes with their community and the reality that their site is also their livelihood. In this interview, they share more about how they run a successful business while still making space for creativity and joy. Developing a giftable cookbook: Alex and Sonja are publishing their second cookbook, A Couple Cooks: 100 Recipes to Cook Together, this fall, but it wasnât a linear path to getting this cookbook published. After their first cookbook proposal was rejected by publishers, they went back to the drawing board and developed a new proposal for a âgiftable cookbookâ that was accepted by the first editor they approached! Having the ability to pivot: With the growth of AI and the uncertainty of Google algorithm updates, it is more important than ever to build an experience and community as a creator. Alex and Sonja discuss this shift, including why theyâre focusing more on email marketing, as well as their predictions for the content creation landscape over the next year.Resources:
A Couple Cooks 178: Life, Podcasting, Blogging, and Cookbook Writing with Sonja and Alex Overhiser Outliers by Malcolm Gladwell Ten Thousand Hours by Macklemore 365: How to Find Your Zone of Genius and Hire the Right People with Emily Perron Independence by Design A Couple Cooks | Pretty Simple Cooking: 100 Delicious Vegetarian Recipes to Make You Fall in Love with Real Food A Couple Cooks: 100 Recipes to Cook Together The Art of Cookbook Publishing with Danielle Walker Vegetarian Ventures Chronicle Books Bard Press Raptive Dotdash meredith ConvertKit Pinch of Yum This Week in Startups Golden Hour Books for a signed copy of their new cookbook Follow A Couple Cooks on Instagram and YouTube Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors!This episode is sponsored by Member Kitchens and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Legitimizing the creator economy and working with brands with Chandice Probst and Abbey Rodriguez from Tastemaker Conference
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Welcome to episode 483 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chandice Probst and Abbey Rodriguez from Tastemaker Conference.
How to Thrive in the Creator Economy and Build Successful Brand PartnershipsChandice and Abbey have been on the front lines of the food content creation revolution, watching the industry evolve from bloggers to influencers and creators. Now, theyâre dedicated to proving that being a food creator is a serious business, not just a hobby.
Tune in as they discuss the power of community and how embracing an abundance mindset can open doors to new opportunities. You wonât want to miss this inspiring conversation that could transform the way you approach your creative business!
Three episode takeaways:Legitimizing the Creator Economy: Chandice and Abbey argue that being a [food] creator is a real business, not just a hobby. Theyâve seen the food blogging industry evolve over the years and are working hard to decentralize the food creator business model.
Building Your Brand Takes Work: Getting brand partnerships isnât as easy as it might seem. It requires a strategic approach, including creating a sponsorship deck, reaching out to brands directly, and even leveraging AI to find potential partners!
Collaboration Over Competition: The key to success in the creator economy is often collaboration. Abbey and Chandice emphasize the importance of building a supportive community and leaning into the abundance mentality over the scarcity mentality.
Resources:
Tastemaker Conference | FBP members get $100 off with code FBP100 through this link from October 15th - October 22nd. Tastemaker sponsorship referral program Tastemaker affiliate program Tastemaker Collaborative FYPM (rates brand partnership deals) Tastemaker brand pricing calculator Tastemaker brand education webinars Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials Follow Tastemaker on Instagram Email Chandice at [email protected] Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors!This episode is sponsored by Yoast and Tailor Brands. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Building community, providing exclusive value, and streamlining membership sites with Jen Matichuk from Memberful.
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Welcome to episode 482 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen Matichuk from Memberfulâthis is the third and final episode of our Memberful mini-series!
How to Build a Thriving Membership SiteIn this weekâs episode of our podcast, weâre diving deep into the power of community for your membership site! Join Jen as she shares her insights on how to foster genuine connections with your audience and ensure they feel valued and engaged.
Discover how to deliver exclusive content that truly resonatesâthink behind-the-scenes access and in-depth tutorials that keep your members coming back for more. Plus, Jen highlights some of Memberfulâs essential tools that can streamline your site management and allow you to focus on building meaningful relationships with your audience. You wonât want to miss this episode!
Three episode takeaways: Build a Community Around Your Content: A strong community can be a powerful asset for your membership site. Encourage engagement, provide exclusive content, and create a space where your members can connect with each other. Offer Value Beyond Your Free Content: To justify the cost of a membership, provide exclusive content and benefits that your free audience canât access. This could include behind-the-scenes content, in-depth tutorials, or access to a private community. Use the Right Tools to Streamline Your Membership Site: Tools like Memberful can help you manage your membership site, from creating tiers to facilitating payments. By using the right tools, you can save time and focus on building your community.Resources:
Memberful Rhett and Link Mythical Society The Perfect Loaf community Wistia JWPlayer Jacques PĂ©pin Foundation The Bittman Project Workweek Lunch Little Spoon Farm (ad-free experience!) Molly Baz Connect with Jen via email email Follow Jen on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsor!This episode is sponsored by Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Leveraging email lists, boosting revenue, and building relationships with Nathan Barry.
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Welcome to episode 481 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nathan Barry from ConvertKit, soon-to-be Kit.
Maximizing the Impact of Your Email ListNathan Barry started ConvertKit back in 2013 and has grown his company into a multi-million dollar business with over 30,000 creators that use the platform. We are happy to welcome Nathan back to the podcast to chat about how he has grown his business, email marketing strategy, and the transition from ConvertKit to Kit.
As algorithms change and search traffic becomes increasingly unpredictable, itâs a great time to double down on your email list. Capturing your audience from both site traffic and your social accounts and building an ongoing relationship with that audience is a great way to diversify your income streams and protect the future of your business. This podcast episode dives into the importance of optimizing your emails for the reader, consistency, and driving revenue with your emails.
Three episode takeaways: Strategies for Increasing Email List Sign-ups: When something goes viral on social media, how do you make sure youâre capturing that audience? Nathan and Bjork discuss the importance of optimizing links in your social media profiles, lead magnets, and other tips for growing your email list. How Your Email List Can Increase Your Revenue: With the (slow) demise of third-party cookies, creators need to be more⊠creative with providing more relevant ads to their readers. If youâre working with an ad network, your email list can be an incredibly valuable resource for serving targeted ads to your users (thereby maximizing your ad revenue). The Magic of Flywheels: Nathan explains how and why to apply the concept of flywheels, which emphasizes attracting, engaging, and delighting your community, to your business. He also makes a case for why you should focus on repeating what is working for your business (rather than chasing the next new thing).Resources:
ConvertKit NathanBarry.com Follow Nathan on X Raptive The Elliott Homestead The Flexible Dieting Lifestyle Bonnie Christine Jenna Kutcherâs Instagram post Mediavine Clariti Kit Kit Studios Join the Food Blogger Pro Podcast Facebook GroupThis episode is sponsored by Member Kitchens and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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The power of recurring revenue and breaking down key metrics for running a membership site with Bjork Ostrom
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Welcome to episode 480 of The Food Blogger Pro Podcast! This week, weâre excited to air the second episode of our mini-series with Memberful, in which Bjork discusses the ins and outs of membership sites and the power of recurring revenue.
The Secret to Generating Recurring Revenue with Bjork OstromTired of chasing after millions of followers? In this weekâs podcast, Bjork spills the beans on how you can build a thriving business with just a small but dedicated community. He discusses the power of recurring revenue and how that can translate into stability for your business. He also breaks down some key business metrics that can help you track your progress and make smart decisions.
Letâs face it: Building a sustainable business isnât about getting everyone on board. Itâs about finding your tribe and serving them really well. This episode is a must-listen if youâre looking to grow your business in a more sustainable way!
Three episode takeaways:You Donât Need Millions of Followers: Itâs a common misconception that you need millions of followers or subscribers to build a successful and profitable business. The reality is that even a small, dedicated community can be enough! By focusing on quality over quantity and building strong relationships with your audience, you can create a sustainable income stream that allows you to thrive.
Recurring Revenue is Key to Stability: One of the biggest advantages of membership sites is the predictable income they generate through subscription fees. This recurring revenue provides a stable foundation for your business, allowing you to focus on growth and improvement without constantly chasing new opportunities. Unlike one-time sales or advertising revenue, which can fluctuate, membership fees offer a reliable source of income.
Understand Your Business Metrics: To make informed decisions and evaluate the health of your business, itâs essential to track key metrics such as MRR (Monthly Recurring Revenue), churn rate, customer lifetime value, and customer acquisition cost. These metrics can help you understand your businessâs performance, identify areas for improvement, and make strategic decisions.
Resources:
Memberful Episode 45 of the Food Blogger Pro podcast: How to Use Facebook Ads to Reach the Right People with Tony Rulli from IntentionalSpark.com QuietLight Episode 32 of the Food Blogger Pro podcast: Buying & Selling Websites with Mark Daoust from Quiet Light Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsor!This episode is sponsored by Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Publishing a cookbook, fostering a community, and creating a work-life balance with Danielle Walker
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Welcome to episode 479 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Walker.
The Art of Cookbook Publishing with Danielle WalkerDanielleâs journey to becoming a cookbook author is anything but ordinary! From a chance encounter with a publisher to releasing her seventh (!!!) cookbook, âMake It Easy,â sheâs learned so many valuable lessons along the way that have propelled her into the successful cookbook author she is today.
In this episode, Danielle shares her insights on building a strong community, understanding your audience, and prioritizing mental health and work-life balance. Youâll discover how these strategies have helped her create successful cookbooks and maintain a fulfilling career. For aspiring cookbook authors and anyone looking to build a successful online community, this episode is for you!
In this episode, youâll learn: The unconventional path to cookbook publishing: Early on in her journey, Danielle had a publisher reach out to her to work on a cookbook, and this unexpected opportunity led her to the world of cookbook writing. Sheâs learned so much along the way and shares some valuable lessons from her early experiences in this episode â from the necessity of advance payments to the importance of hiring an agent. The importance of building a community: Danielle used Kajabi and Substack to connect more deeply with her audience and gather valuable feedback for her cookbook. By fostering a sense of community, she was able to better understand her readersâ needs and preferences and shape the content she created for them. Prioritizing mental health and work-life balance: Danielle discusses how important it was for her to take a step back to reevaluate her work to ensure she brought value to her community and have a better relationship with her work. Youâll learn about how sheâs been able to find a healthy balance between her professional and personal life â no easy feat!Resources:
Danielle Walkerâs website Against All Grain Episode 443 of the Food Blogger Pro podcast: Why David Lebovitz Switched from Blogging to Substack Danielleâs latest cookbook, Make It Easy 1,000 True Fans by Kevin Kelly Meals Made Simple by Danielle Walker (her first cookbook!) Episode 191 of The Food Blogger Pro podcast: Building a Better Bio with Ryan Walker Follow Danielle on Instagram and Substack Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors!This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Income diversification, monetization strategies, and memberships with Bjork Ostrom
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Welcome to episode 478 of The Food Blogger Pro Podcast! This week, weâre launching the first episode of our three-episode mini-series with Memberful, in which our very own Bjork Ostrom talks about the power of community, income diversification, and memberships.
How to Address This Common Food Blogging MistakeLet's face it: most food bloggers are stuck in a rut when it comes to making money. They're relying on one source of income (usually ads), and that's a bit of a risky game. If Google or Pinterest decides to change their algorithms, your traffic and income could take a nosedive.
So, what's the solution? Diversification! Instead of squeezing the same old orange, look for other juicy options. Affiliate marketing and sponsored content can be great ways to boost your income, but if you're looking to bring in recurring income, you may want to consider membership sites. They let you build on what you're already good at: creating awesome content and connecting with your audience. We hope you enjoy this episode â be sure to tune in to the second part of the mini-series next week!
In this episode, youâll learn: Don't put all your eggs in one basket. Relying solely on ad revenue can be risky, especially if your traffic sources change. Diversify your income streams. Explore options like affiliate marketing, sponsored content, and memberships to create a more stable business. Build a strong business foundation. Focus on creating valuable content, engaging with your audience, and building relationships to support sustainable income.Resources:
Memberful 1,000 True Fans by Kevin Kelly Ewen Finserâs newsletter: Niche Media Publishing Food Blogger Pro Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsor!This episode is sponsored by Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Diversifying your traffic sources, the power of community, and using Reddit as a growth hack with Ewen Finser
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Welcome to episode 477 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser from Venture 4th Media.
Leveraging Reddit as a Traffic SourceIn this episode, Bjork sits down with Ewen Finser to discuss the evolving landscape of digital content creation. With algorithm changes impacting traffic, Ewen emphasizes the importance of diversifying your audience reach beyond Google. He shares insights on building a strong presence on platforms like Reddit, while also highlighting the power of community-building as a cornerstone for long-term success.
Ewen also delves into the art of platform-specific content creation. He explains how understanding and catering to the unique preferences of each platform is essential for maximizing your impact. Get ready to gain valuable insights into expanding your online reach and building a sustainable digital business!
In this episode, youâll learn:Diversify Your Traffic: With algorithm updates and the rise of platforms like TikTok and Instagram, itâs time to start looking for an alternative recipe for your traffic. Building a strong presence on other platforms can be a game-changer as you find new ways to reach your audience and ensure your content is where they are.
The Power of Community: The real key to success is building a loyal community and providing them with information that will actually help them. Platforms like Reddit (which Google is starting to treat as a publisher!) offer a unique opportunity to connect with your audience on a deeper level. By providing value, being authentic, and engaging with your community, you can create a sustainable business thatâs less reliant on Googleâs ever-changing rules.
Master the Art of Platform-Specific Content: Every platform is different. What works on Instagram wonât necessarily work on Reddit so in order to succeed, youâll need to tailor your content to each platform. Itâs about understanding your audience and giving them what they want, where they want it. By mastering this, you can maximize your reach and impact.
Resources:
Venture 4th Media Reddit Leverage Course Niche Media Publishing Follow Ewen on X and LinkedIn Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Yoast and Member Kitchens. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Creating effective category pages, navigating keyword research, and balancing SEO with creativity with Casey Markee from Media Wyse.
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Welcome to episode 476 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from Media Wyse.
Advanced SEO Q&A with Casey MarkeeThis is the third and final episode of our Summer Membership Spotlight, in which we have been sharing a piece of content that is normally exclusive to Food Blogger Pro members here on the podcast.
We are finishing the series with a replay of our Advanced SEO Live Q&A with Casey Markee! Food Blogger Pro members submitted many questions all about SEO â Helpful Content Updates, SEO best practices, topic clusters, AI, and more!
We hope you learn a lot from this Q&A (we always do!) and that you enjoyed this special series on the podcast.
In this episode, you'll learn about: SEO Survival Guide: Get the latest scoop on Google's cookie changes and how to optimize your content for search engines, even after the Helpful Content Update. You'll hear more about keyword research tools and strategies that will help you rank higher. Recipe Creation and SEO Balance: Learn how to create delicious recipes that will both satisfy your cravings and rank well in search results. Casey will discuss building strong topic clusters and how you can leverage recipe roundups to boost your SEO. Leveraging AI for SEO: Discover ChatGPT's potential for SEO and how to use it effectively to improve your content strategy.Get the resources for this episode at foodbloggerpro.com/476.
Thank you to our sponsors!This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Growing your email list, connecting with your audience, and working with sponsors with Allea Grummert from Duett
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Welcome to episode 475 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert from Duett.
Grow Your Email List and Connect with your Audience with Allea GrummertEmail marketing expert Allea Grummert founded her agency, Duett, in 2018 with the goal of helping content creators improve their email marketing. Sheâs been an invaluable resource for the Food Blogger Pro and Pinch of Yum teams and is also an industry expert in the Food Blogger Pro community, so you may have seen her around the forum!
In this episode, Allea spills the tea on growing your email list and building deeper connections with your audience. She'll also talk about why email is a must-have for content creators and how to turn it into a profitable asset. From crafting irresistible welcome sequences to landing brand sponsorships, Allea shares her proven strategies for email success. Get ready to level up your email game!
In this episode, youâll learn about: Email is Your Secret Weapon: Learn why email should be a top priority for any content creator or publisher. Discover how to grow your email list, create compelling welcome sequences, and use chat marketing tools like ManyChat to boost your blog traffic. Connect and Convert: Uncover the power of email in building genuine connections with your readers. Allea talks more about her email philosophy and how you can leverage email to humanize your brand, increase engagement, and turn subscribers into paying customers. Automate, Monetize, and Thrive: Discover time-saving strategies for automating your email sequences and maximizing your email list's potential. Learn how to generate income through sponsored emails and ad networks while maintaining creative freedom.Resources:
Duett Alexandraâs Kitchen Interact Episode 277 of the Tax Smart Real Estate Investors Podcast: Growing A Multi-Million Dollar Empire & Real Estateâs Role with Sam Parr Tax Smart Real Estate Investors Podcast The Hustle Samâs List Hampton Hubslife Aristotleâs Rhetorical Triangle Raptive: Newsletter Identity Capture Who Not How by Dan Sullivan Follow Allea on Instagram and X Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Yoast and Clariti. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Running the #1 Food & Drink Newsletter on Substack, pivoting from freelance recipe development to creating your own content, and writing two cookbooks with Caroline Chambers from What To Cook When You Don't Feel Like Cooking.
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Welcome to episode 474 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Caroline Chambers.
How Caroline Chambers Grew Her Substack Newsletter Into a 7-Figure BusinessCaroline Chambers is not (and does not identify as) a food blogger. But she does happen to write the #1 Food & Drink newsletter on Substack with one of the most loyal communities around (myself included!).
In this interview, Bjork and Caroline chat more about Carolineâs early days running her own catering business, how she transitioned into freelance recipe development, and then eventually took the leap into starting her Substack newsletter.
She shares her strategies for growing her following, converting subscribers to paid subscribers, providing value to her readers, and why she shares more than just food on her platforms. Oh, AND, she shares the details about her brand-new cookbook (What To Cook When You Donât Feel Like Cooking).
In this episode, youâll learn about: From Catering to Cookbooks: Caroline shares her journey from running a catering business to becoming a bestselling cookbook author (with another cookbook coming out called What To Cook When You Donât Feel Like Cooking coming out on August 13th!). You'll hear about how she built a massive following and turned her passion for food into a thriving business. Building a Newsletter Empire: Discover how Caroline turned her Substack newsletter into a 7-figure business, the strategies she used to grow her subscriber base, and her mindset on converting subscribers to paid members. Balancing Growth and Well-being: Caroline opens up about the challenges of managing a large following and the importance of building a strong team. She'll talk about how she maintains her passion for cooking amidst the pressures of running a successful business.Resources:
What To Cook When You Donât Feel Like Cooking Caroline Chambers thai-ish steak & noodle salad Pinch of Yum smitten kitchen Barefoot Contessa Woodbridge wines Melissa Clarkâs column on The New York Times Chronicle Books Just Married: A Cookbook for Newlyweds Tillamook Substack The Personal MBA Patreon Whatâs Gaby Cooking 443: Why David Lebovitz Switched from Blogging to Substack Gary Vaynerchuk Union Square & Co Dan Pelosi What to Cook When You Donât Feel Like Cooking Cookbook Follow Caroline on Instagram Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Diversifying your traffic sources, building your email list, and the tools to help you build your audience with Andrew Wilder and Colin Devroe
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Welcome to episode 473 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder and Colin Devroe from NerdPress.
Future-Proofing Your Content with Andrew Wilder and Colin DevroeWe were so thrilled to have Bjork sit down with Andrew Wilder and Colin Devroe for this episode! Andrew is the CEO of NerdPress and one of our Food Blogger Pro experts, so you may have seen him around the forum breaking down all things WordPress for our members! Colin Devroe is also on the NerdPress teamâhe's a Senior Product Manager currently working on SaveThis and Hubbub, NerdPress's very own social sharing plugin (previously Grow Social Pro and Social Pug before that).
This episode has been an affirmation for us all that to keep your content flourishing, you'll want to dig deep to build a community and form lasting relationships with your readers. We hope you enjoy the episode as much as we did!
In this episode, youâll learn about: Diversifying Your Traffic Sources: The landscape of social media is constantly evolving â while giants like Meta (Facebook, Instagram) hold significant power, it's crucial to look beyond them. You'll learn about the rise of the "fediverse," an open-source network allowing users to move between social platforms and take their content and followers with them, as well as the importance of diversifying your traffic sources and exploring emerging platforms to future-proof your content strategy. Build Lasting Connections with Your Audience: Growing a loyal email list is critical to building strong reader relationships. This episode emphasizes the importance of consistent communication and providing valuable content to your subscribers. The power of community is much stronger than you think and can help you and your content remain stable in the long run! Maximize Traffic and Community Through Strategic Tools: You'll hear about how various tools like Hubbub (their very own social sharing plugin), SaveThis (a tool within Hubbub Pro), and Flipboard can help you grow your audience â and your email list â while still providing value to your readers!Resources:
NerdPress Hubbub Pro Hubbub Lite (free to use) SaveThis by Hubbub Flipboard Recap of Fediverse Webinar for Creators and Curators by Flipboard 1,000 True Fans by Kevin Kelly Nathan Barryâs Newsletter Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Yoast and Clariti. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
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Auditing their website, strategizing to increase search traffic, and diversifying revenue sources with Cameron Crawley and Sarah Cobacho from plantbaes.
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Welcome to episode 472 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cameron Crawley and Sarah Cobacho from plantbaes.
Coaching Call: Increasing Search Traffic, Determining What to Prioritize, and Strategizing for Business Growth with Cameron Crawley and Sarah Cobacho from plantbaesThis is a super special episode of the podcast, as it is part 2 (of 3) of our Summer Membership Spotlight. As part of this special podcast series, we are sharing a piece of content that is normally exclusive to Food Blogger Pro members here on the podcast on the last Tuesday of the month.
This month we are excited to share an audio version of a Coaching Call! Every month, Bjork does a Coaching Call with a Food Blogger Pro member to go over three (or more!) questions that they have about their blog, social media, or business. This Coaching Call is with the delightful Cameron Crawley and Sarah Cobacho from plantbaes!
Weâre so excited to share this Coaching Call with you and hope youâll tune in next month for our last membership spotlight episode of the summer!
In this episode, youâll learn about: Building a Massive Following Fast: Cam and Sarah share their secrets to skyrocketing their Instagram following to over 1.1 million in just a few years (!!). You'll hear about how their backgrounds in video and nutrition fueled their success. Monetizing Your Platform: Discover how Cam and Sarah generate income from their platform and their plans for future revenue streams. Get ready to learn how they've created a successful website that launched in August and qualified for Raptive by September! Growing Your Online Business: Learn valuable tips on building a strong community, crafting engaging content for both social media and your blog, and boosting your search engine visibility. Bjork will also answer the questions Cam and Sarah submitted beforehand about increasing traffic and what to prioritize in their business for maximum revenue growth.Resources:
plantbaes The Ultimate Plant-Based Cookbook Food Rules by Michael Pollan Wix Pinch of Yum Income Reports Raptive NerdPress Ahrefs Clariti Budget Bytes 430: Grow Your Email List with ConvertKitâs Creator Network with Nathan Barry ConvertKit Primal Kitchen 452: YouTube, Meal Plans, and Business Growth with Nisha Vora The Lean Startup Big Magic: Creative Living Beyond Fear Circle Pillars of Productivity Memberful Follow plantbaes on Instagram, TikTok, and YouTube Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti and Raptive.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
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Offering services, building partnerships, and goal-planning with Matthew Gartland from SPI Media
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Unlocking Success through Strategic Goal-Planning, Partnerships, and Providing Services with Matthew Gartland
Welcome to episode 471 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matthew Gartland from SPI Media.
Last week on the podcast, Bjork chatted with Lidey Heuck. To go back and listen to that episode, click here.
Matthew Gartland started his creative agency Winning Edits in 2011 to support author entrepreneurs. He eventually merged companies with Pat Flynn to found what is now known as SPI Media.
Today, SPI Media is a thriving community of online entrepreneurs who have come together to build their online businesses through a treasure trove of educational content, an engaging community, and training experiences.
In this episode, Matthew talks about how strategic goal-planning, community, and providing services can help budding entrepreneurs unlock success and grow their audience. You wonât want to miss this episode!
In this episode, youâll learn about: Turning Your Skills into Side Hustle Superpowers: You already have superpowers (aka awesome skills)! Matthew talks about how to lean into skills you already have to create solutions to real-life problems for clients and build a fulfilling career on your own terms! Quality is King (or Queen): Solving problems is great, but doing it with amazing service sets you apart. Matthew shares how prioritizing top-notch quality can help you set your business apart from the competition. Community & Goals: Your Recipe for Success: Building a business isnât just about showing up and hoping for the best. Matthew reveals the importance of strategic goal-setting and creating a roadmap for success. Heâll also discuss the power of community â how fostering connections with other entrepreneurs and building strategic partnerships can accelerate your growth.Resources:
SPI Media Amazon Kindle Direct Publishing The 4-Hour Workweek: Escape 9â5, Live Anywhere, and Join the New Rich Episode 53 of The Food Blogger Pro podcast: Pat Flynnâs Tips for Building Online Businesses That Fly Shopify Basecamp Facebook Groups Teachable Snackdive Connect with Matthew via email Follow Smart Passive Income on X and check out their podcast Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
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Contributing recipes to NYT Cooking, avoiding the comparison trap, and working with the Barefoot Contessa with Lidey Heuck.
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Welcome to episode 470 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lidey Heuck.
How Working as Ina Gartenâs Assistant Kicked Off Lidey Heuckâs Career as a Food Creator and Cookbook AuthorLideyâs first job out of college was as Ina Gartenâs assistant â yes, you read that right! After 7 years working as part of the Barefoot Contessa team, Lidey has gone on to grow her own business as a food creator. She is a recipe contributor to New York Times Cooking, runs her own food blog, and recently published her first cookbook, Cooking in Real Life.
In this interview, she shares more about her experience working at Barefoot Contessa, how she balances creating content for different platforms, what itâs like to contribute to NYT Cooking, why she might want to open a brick-and-mortar shop, and so much more.
This is an enjoyable listen that will get you thinking about the many different routes a career path as a food creator can take. Hope you enjoy this fun episode as much as we did!
In this episode, youâll learn about: Building a Food Career Through Unconventional Paths: Lidey's story proves you don't need a perfect path to land your dream food gig. Working for Ina Garten (the Barefoot Contessa!) launched her career, showing there's magic in unexpected opportunities! Growth Through Diverse Food Experiences: You'll hear about how her time at Barefoot Contessa was just the beginning. She went on to conquer TV shows, big publications, and everything in between. Get ready for some serious food world inspiration! Lidey's Recipe for Success (and How She Balances Her Projects): Lidey's a total rockstar, churning out recipes for her blog, cookbooks, and even the New York Times! We'll uncover her secrets for creating killer content across different platforms and keeping her sanity while doing it. Plus, a peek into what a typical day looks like for this busy bee (and maybe some recipe development tips!).Resources:
Lidey Likes Cooking in Real Life: Delicious & Doable Recipes for Every Day (a Cookbook) Barefoot Contessa Snackdive The Lost Kitchen NYTimes Cooking Substack Follow Lidey on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Outsourcing tasks, growing a social media following, and self-publishing a cookbook with Erin Collins from Meaningful Eats.
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Welcome to episode 469 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Collins from Meaningful Eats.
How Erin Collins Went from 25,000 to 250,000 Instagram Followers While Self-Publishing a Cookbook
Erin started her blog, Meaningful Eats, in 2012. Since then, she has self-published a cookbook (another one is coming out soon!), grown her site to 1 million monthly page views, and gained over 275,000 Instagram followers.
In this interview, Erin talks about how she achieves a work-life balance by delegating tasks and how being aware of her âzone of geniusâ allows her to focus on what sheâs most passionate about. She also discusses how she committed to growing her Instagram following by honing in on her audienceâs needs.
She self-published her cookbook âGluten-Free Cookies, Brownies, and Barsâ last fall and generated over $100,000 in revenue in the first nine months! It was great to hear about her process of self-publishing a cookbook. We canât wait for you to dive in to hear more about her story!
In this episode, youâll learn: How she balances parenthood and blogging (hint: weekly family meetings are key!) How she uses timed constrictions to be more intentional with her time How she prioritizes her work during seasons of limited time How outsourcing tasks allows her to achieve a work-life balance How to leverage your zone of genius (and being aware of your zones of competence and incompetence) for your blog How she grew her Instagram following from 25,000 to 250,000 How she decided to make the shift to quality over quantity How incorporating various series (12 GF cookies for Christmas) into her Instagram strategy drove engagement How she uses chat marketing tools like ManyChat to deliver content Why she decided to self-publish her cookbook (which saw almost $100,000 in revenue in the first 9 months!) and how she went about it. The cost breakdown of self-publishing a cookbook: working with a printing company, shipping, etc. How sheâs looking to make the shift to connect with her audience and include more income streams Her number one tip for food bloggers who are just starting out (spoiler: itâs to focus on one thing at a time)Resources:
Meaningful Eats Erinâs cookbook âGluten-Free Cookies, Brownies, and Barsâ Episode 365 of The Food Blogger Pro Podcast: How to Find Your Zone of Genius and Hire the Right People with Emily Perron Designing Your Life by Bill Burnett Designing Your Work Life The Psychology of Money by Morgan Housel ManyChat Mixam Sticker Mule Ecwid 1,000 True Fans by Kevin Kelly Follow Erin on Instagram, Facebook, and TikTok Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership -
Becoming a private chef, prioritizing projects, and sharing your aspirations with others with Kenneth Temple.
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Welcome to episode 468 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews celebrity chef and food blogger Kenneth Temple.
Breaking into the Private Chef Industry and Sharing What Youâre in Pursuit of with Celebrity Chef Kenneth TempleKenneth Temple started his food blog in 2017 and has been a private chef since 2009 so heâs got a lot of great insights to share with us in this interview. He now finds himself cooking for NFL, MLB, NBA players, and Grammy artists. On the blog side, he qualified for Mediavine in November of 2023âa huge milestone!
In this interview, Kenneth and Bjork discuss how he broke into the private chef industry, landed his first celebrity client, and why he chose to go down this route over working in a restaurant. They also talk about the importance of putting yourself out there and sharing your aspirations with others and the power of word-of-mouth marketing. They also chat about what blogging as a chef looks like and how he had to adjust his strategy after learning about SEO and searchability.
Even if your goal isnât to pursue a career as a private chef, we find Kennethâs advice on managing your time and promoting yourself extremely valuable and think you will too. We hope you enjoy the episode!
In this episode, youâll learn: Kennethâs background as a private chef and why he chose this path over working in a restaurant. How he was able to land a private chef gig with an NBA player from the New Orleans Hornets. How he went about pricing his work. How he prioritizes his time due to the seasonality of his work and what his day-to-day looks like now. How he maintains a professional relationship with his clients. Tips for those looking to break into the private chef industry. How he grew his network by sharing what he was in pursuit of (and why you should do the same!). How he used his knowledge as a private chef to create a 21-day meal prep challenge to help his clients with weight loss. How he got into food blogging in 2017 and blogged as a chef (and what that means exactly!). How he learned about searchability and adjusted his blogging strategy. What his experience was like as he grew his site and got accepted to Mediavine. The pros and cons of working in realms that were 1:1 and 1:infinite. How he saves time and stays productive by batching recipes. How he chose to de-prioritize certain projects because he realized they werenât solving problems for his audience. How heâs now looking for pursuits that will allow him to solve problems.Resources:
Kenneth Temple Meiko and the Dish Mediavine Grandbaby Cakes Follow Kenneth on Instagram and Other platform - facebook, youtube, tiktok, whatever seems most important for them Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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