Episodi
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Strategizing for growth, pivoting to Pinterest as an alternative to SEO, and branding on Pinterest with Kate Ahl from Simple Pin Media.
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Welcome to episode 467 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl from Simple Pin Media.
Pinterest Strategy in 2024This is a super special episode of the podcast, as it kicks off what we are calling our Summer Membership Spotlight. Over the next three months (June, July, and August) we will be sharing a piece of content that is normally exclusive to Food Blogger Pro members here on the podcast.
We are starting with a replay of our Pinterest Live Q&A with Kate Ahl! This Q&A originally aired in April. Food Blogger Pro members submitted lots of great questions all about Pinterest strategy â branding, pinning strategy, types of pins, you name it.
Weâre so excited to share this Q&A with you (itâs a really informative one!) and hope youâll tune in for our other membership spotlight episodes throughout the summer.
In this episode, youâll learn: What constitutes a âfresh pin.â Whether hashtags still relevant on Pinterest. The differences in performance between video and static pins. How many pins you should create for each blog post. Kateâs favorite scheduling tools and how to approach hidden pins. What outsourcing the management of your Pinterest account looks like. When you might start to see growth on Pinterest. The importance of branding when creating Pins. How to audit your Pinterest boards.Resources:
Simple Pin Media Pinterest Predicts Tailwind Follow Kate on Instagram, Pinterest, and YouTube Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Why SEO is about more than building traffic, how to think more holistically about your SEO strategy, and the importance of community with Ann Smarty.
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Welcome to episode 466 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ann Smarty from Smarty Marketing.
How to Respond to the Recent Google UpdatesAnn Smarty has been working in the SEO industry for over 20 years, and she has lots of expertise to share with us in this interview! Bjork and Ann chat about the current state of SEO, including a deep dive into the impact of the recent Google Helpful Content Updates.
They also discuss the history of backlinks with SEO and how to approach link-building as a content creator (and why itâs more about community than you might think).
Ann has a really great perspective on the importance of developing a holistic SEO strategy and why diversifying your income and traffic sources matters now, more than ever. Donât miss this episode!
In this episode, youâll learn: About the current state of SEO (is it as bad as it feels?!). Who was most impacted by the recent Helpful Content Updates. Why backlinks seem to have protected sites during these Google updates. More about the âbacklink controversyâ in the SEO industry. How to approach link-building as a content creator. Why building a community and saying âyesâ is so important in this SEO environment. What you should do to strategically take advantage of traffic when you have it (to prepare for when you lose it). The importance of diversifying your traffic and income sources.Resources:
Smarty Marketing Moz SparkToro Google SearchLiaison Pinch of Yum Search Engine Journal Tax Smart Real Estate Investors Podcast Memberful Skool Follow Ann on Facebook, Linkedin, and Twitter Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors!This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Episodi mancanti?
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Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Holland from Clariti about the upcoming deletion of Universal Analytics data â and what you need to do about it.
Get the resources for this episode a foodbloggerpro.com/podcast/tiny-bites-universal-analytics-data.
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Monetizing through a membership as a food creator, choosing a subscription platform, and marketing a membership to your community with Jen Matichuk from Memberful.
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Welcome to episode 465 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen Matichuk.
Creating a Subscription Platform for Your Food BlogAre you tired of brand partnerships or navigating the Google algorithm? Have you ever considered starting a membership for your community? Then you wonât want to miss this podcast episode with Jen Matichuk from Memberful.
And yes, Memberful is a podcast sponsor, but this episode isnât sponsored by them! We were just really excited to have an honest conversation about what it looks like to create a membership as a food creator, and how you might go about doing it, and Jen is the perfect person to cover this topic.
In this episode, Bjork and Jen chat about how to determine if a membership is the right option for your business, how to choose a subscription platform, how to predict if a subscription model will be successful for you, how to market content behind a paywall, and more!
In this episode, youâll learn: More about Jenâs career and how she ended up in her current role at Memberful. The details behind the membership that Jen started with Rhett & Link. The importance of researching and communicating with your audience before creating any new format of digital content. How to choose a membership/subscription platform. The behind-the-scenes of how and why Molly Baz came to start her membership site with Memberful. How to play the numbers game to predict how successful a membership might be for you. How to determine the price point and pricing structure for your membership. How to shift your mindset around marketing a product that you made. How to approach transitioning some of your content behind a paywall.Resources:
Memberful Rhett & Link Mythical Society Patreon Rooster Teeth Substack Molly Baz Wonderly Jo Club Discord Connect with Jen via email Connect with Jen on LinkedIn or Instagram Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Evolving your business to fit your audience's needs, assembling a team of recipe developers, and growing an email list from 1,000 to 75,000 subscribers with Jason Norris from Recipe Teacher.
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Welcome to episode 464 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jason Norris from Recipe Teacher.
How Email and High-Quality Content Helped Jason Norris Reach Millions of Monthly Pageviews with Recipe TeacherJason Norris has gone on quite a journey with his site, Recipe Teacher. From trying to sell the site for $1000, to growing a site that reaches millions of monthly pageviews and is worth well over a million dollars.
In this interview, Jason shares more about the growth of his site, how he has built a team of recipe developers, his approach to SEO, and more. He also explains how he grew his email list from 1,000 to over 75,000 subscribers by working with our friend Allea at Duett and, in the process, learned that many of his readers are seniors!
Jasonâs journey to success is a really fun one to hear about, and one that we know will inspire many of you to keep plugging along. Enjoy!
In this episode, youâll learn: How he went from trying to sell his site (Recipe Teacher) for $1000 (with no offers!) to building the same site to be worth over a million dollars. How he developed and sold his first website â WindyCityFishing (and his second website)! The origin story of Recipe Teacher (and how the Instant Pot changed his life). The importance of evolving your business and being adaptable. When he first felt like he had made Recipe Teacher successful, and what it felt like when he first qualified for Raptive and saw his earnings skyrocket. How he has grown his team of recipe developers. Why he has been focusing on updating old recipes. When he decided to take Recipe Teacher full-time. His approach to SEO and keyword research. Why he prioritizes outsourcing certain aspects of this business. How he grew his email list from 1,000 to 75,000 subscribers in 3 years. How focusing on email marketing helped Jason learn more about his siteâs demographics (spoiler alert: he has a huge audience of seniors!).Resources:
Recipe Teacher WindyCityFishing Flippa Quiet Light 032: Buying & Selling Websites with Mark Daoust from Quiet Light 159: Different Ways to Create an Income Online with Mark Daoust Raptive Google AdSense Upwork Pinch of Yum Keysearch Semrush Google Search Console Google Trends Duett Allea on The Food Blogger Pro Podcast here, here, and here ConvertKit Constant Contact Email Jason Follow Jason on Facebook and Instagram Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Leaning into the science of SEO, committing to a niche, and dividing attention between three websites and businesses.
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Welcome to episode 463 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shaunda Necole from The Soul Food Pot.
How a Love of SEO and Entrepreneurship Helped Shaunda Necole Grow Three Successful Websites and Hit 1 Million Monthly PageviewsShaunda Necole has a true passion for being an entrepreneur â from her first business owning a cheerleading product company to today, running three websites, a food tour of Las Vegas, writing books, and more.
In this interview, she shares more about her love of SEO and keyword research and how her SEO strategy has changed in light of Googleâs recent Helpful Content Updates. She also explains how she divides her time between her three websites (a food blog, a travel website, and her personal site), in addition to her SEO consulting, Las Vegas food tours, and upcoming travel book.
In a time where SEO can feel really unpredictable, Shaundaâs perspective and approach to SEO is one we all need to hear (and she clearly knows what sheâs doing â her food blog hits 1 million monthly pageviews during the holiday season)! We hope you enjoy this episode as much as we did.
In this episode, youâll learn: How Shaunda first got interested in SEO via Pinterest. How she first started out as an entrepreneur in the cheerleading product space. How she went from cheerleading products to MacKenzie-Childs to the food space. More about how she started with brand partnerships (and why she brought on a manager). Why (and how) she transitioned from brand partnerships to SEO. How she has committed to her niche (Southern soul food) over the years. Why she enjoys keyword research and SEO for her site. How she divides her attention between her three websites. Why she syndicates content from her travel website to MSN (hint: backlinks!). How content syndication with MSN works (plugin, canonical links, ad profit sharing, appeasing Google, and more). Her favorite keyword research tool and how that has changed since the recent Helpful Content Updates (HCUs). How she is updating and republishing content to recover from the HCU. The importance of being âwell-rounded.âResources:
The Soul Food Pot Shaunda Necole White & Sable Wix MacKenzie-Childs 406: Monetization Strategies in the Influencer Industry with Brittany Hennessy Influencer: Building Your Personal Brand in the Age of Social Media Johanna Voss Las Vegas Right Now Tiny Bites: Understanding and Reacting to Google Algorithm Updates Consulting with Shaunda Superfrico Follow Shaunda on Instagram Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Building three blogs in different niches, growing a team and building a community, and diversifying traffic sources with Julie Evink from Julie's Eats & Treats.
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Welcome to episode 462 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Julie Evink from Julieâs Eats & Treats.
Monetizing Three Blogs, Outsourcing Tasks, and Self-Publishing a CookbookJulie started her first blog, Julieâs Eats & Treats, back in 2010. Since that time she has taken her site full-time, started two other blogs, grown a team, and is self-publishing a cookbook!
In this interview, Julie shares more about growing her blog and how that experience changed her approach to her other two sites. She also chats about outsourcing tasks, how she hires team members, and what she thinks is working really well in her businesses currently.
Her cookbook is being released on May 21, so we also get to hear about the process of self-publishing a cookbook. Itâs always fun to hear about the journey of someone who has been blogging for as long as Julie has (14+ years!) and we know youâll enjoy this interview as much as we did.
In this episode, youâll learn: More about the origin story of Julieâs three blogs. What she learned from her first blog (Julieâs Eats & Treats) in 2010 and later applied to her second blog (Gimme Some Grilling) in 2018. How monetization differs between her niches. How she has built her team over the years (and why she likes having part-time employees). What her day-to-day workflow looks like. Her advice for making food blogging as a career less lonely. What she thinks is working well in her businesses these days (hint: passive income!). How she has diversified her traffic sources (and why that matters to her). The importance of growing an email list. The process of self-publishing a cookbook (including the workflow and initial investment).Resources:
Julieâs Eats & Treats Gimme Some Grilling Kids Activity Guide Asana Julieâs Eats & Treats Cookbook: Easy, Family-Friendly Recipes from a Midwestern Mom Shopify Tastes Better from Scratch Inherit Co Follow Julie on Facebook and Instagram. Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Developing a photography portfolio, growing a career in photography, and the importance of telling a story through your photographs with Alanna O'Neil.
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Welcome to episode 461 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alanna OâNeil.
Building a Career as a Photographer and Storytelling Through VisualsAlanna OâNeil has been a photographer for almost as long as she can remember. Despite starting her career in fashion, she took a risk and moved to Hawaii to start a career as a photographer, and hasnât looked back.
In this interview, Alanna shares more about building a career as a freelance photographer, developing your skills as a photographer, building a portfolio, and the importance of storytelling through visuals.
She has an incredibly calming and inspiring energy, and this interview will give you a lot to think about as an entrepreneur, creative, and photographer. Donât miss it!
In this episode, youâll learn: How Alanna first got into photography (spoiler: it involves a horse barn and a dark room in her childhood home)! How she makes time and space to make big life decisions (like moving to Hawaii and changing careers). How she started her career in food photography. How she built her photography portfolio and why working for free is underrated. More about the program she is developing for new photographers. Her actionable tips within business, mindset, and photography for someone trying to build a photography business. Her recommendations for improving your photography. Why you should think about telling a story with your food photos. How she minimizes comparing herself to other creators.Resources:
Alanna OâNeil Pinch of Yum Humans of New York Two Huge Chocolate Chip Cookies The Gap and the Gain Follow Alanna on Instagram Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti and Memberful.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Getting removed from Mediavine, leaning into social media as a traffic driver, and rebuilding to 85,000 monthly sessions with Yasmin Henley from By the Forkful.
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Welcome to episode 460 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yasmin Henley from By the Forkful.
How Yasmin Henley Recommitted to Her Blog and Grew to 85,000 Monthly SessionsYasmin started By the Forkful (her second blog) in 2019 and quickly qualified for Mediavine. But, as often happens, life got in the way when she had her daughter and went back to work full-time. After taking a step back and being removed from Mediavine, Yasmin has worked hard to bring her site back to life.
In the last year she has built the traffic on her site back up to 85,000 monthly sessions and is once again part of an ad network! In this interview she shares more about her process for growing site traffic, the role of social media in driving traffic to her site, and how she balances her full-time job, family, and blog.
We loved this interview with Yasmin â sheâs an open book and her honesty is so refreshing and helpful for anyone building a business!
In this episode, youâll learn: How she initially qualified for Mediavine after starting her blog in 2019. Why she neglected her site for 1â2 years (hint: sometimes life gets in the way) and was removed from Mediavine. How a viral TikTok video inspired her to reinvest in her blog. How she built the traffic back up on her site (to 85,000 sessions last month!). How she has grown her social media followings at the same time. How she balances her blog with her full-time job and family. Her current strategy on Facebook (which is a major traffic driver for her). Why updating older content is one of the most valuable things she does for her business. What advice she would give to her past self when she was removed from her ad network.Resources:
By the Forkful Mediavine Y Combinator Follow Yasmin on Instagram and TikTok Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti and Raptive.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Balancing a business and home-schooling 8 children, building a team, and diversifying your business to different platforms with Lisa Bass.
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Welcome to episode 459 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lisa Bass from Farmhouse on Boone.
How Lisa Bass from Farmhouse on Boone Diversified Her Business and Found Work-Life BalanceLisa Bass first started her site, Farmhouse on Boone, in 2016. Since then, she has diversified her brand to include a podcast, YouTube channel, courses, and more (all while raising 8 children)!
In this podcast interview, Bjork and Lisa talk about balancing her business with her family life, and how she has built a team to support her business over the years. Lisa also chats about how each arm of her business ranks in terms of income, and why she continues to prioritize YouTube.
Lisa has been one of our most-requested podcast guests and weâre so happy to have her join us! Hope you enjoy the episode.
In this episode, youâll learn: More about Lisaâs journey from starting her site in 2016 (and growing her site to have multiple millions of monthly pageviews). What she attributes her success to. How she balances her business and home-schooling her 8 (!!!) children. How she has built her team over the years and what the workflow within her business looks like. How her different platforms (blog, social media, podcast, YouTube) fit into her income. Why she continues to prioritize creating content for YouTube. What her strategy around creating YouTube content is (and how sheâs improved it over the years). What she would do if she was just starting Farmhouse on Boone today. What tools she uses to run her business.Resources:
Farmhouse on Boone Simple Farmhouse Life Raptive MrBeast Mark Rober True Native Media Spotify for Podcasters (formerly Anchor) Trello Slack Final Cut Pro Epidemic Sound Teachable EasyWebinar ConvertKit Follow Lisa on Instagram, Facebook, YouTube, and TikTok Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Balancing a full-time job in the SEO industry with running a food blog, managing burnout, and applying SEO best practices to your site with Marley Braunlich from Baked Abundance.
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Welcome to episode 458 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Marley Braunlich from Baked Abundance.
SEO Tips from a Food Blogger Who Works Full-time at an SEO AgencyMarley Braunlich started working full-time at an SEO agency shortly after launching her food blog, Baked Abundance. In this interview, she shares more about balancing a full-time job and a side hustle (especially when theyâre both in the same industry!) and how she manages burnout.
Marley also explains what tips and tricks she has learned from her full-time job and how she has worked to optimize her site for search engines and build domain authority.
If you want to increase your site traffic (who isnât?!) without losing the aspects of food blogging that bring you joy, you wonât want to miss this interview!
In this episode, youâll learn: More about Marleyâs full-time job at an SEO agency and how it has impacted her food blog. The tools that Marley learned about through her job and now uses for her site. How she balances a full-time job and blog in the same industry. How she manages burnout and adjusts her content strategy with a full-time job and a side hustle. What she has learned from coaching calls with other food bloggers. The patterns she has noticed amongst blogs that have seen the greatest success at her SEO agency. How she has worked to build her domain authority and increased backlinks.Resources:
Baked Abundance Semrush Detailed SEO Extension Detailed Q3: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter Mediavine Feast Eat More Cake by Candice Broken Oven Baking 100 Days of Real Food Connectively Featuring HARO Follow Marley on Instagram Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Acquiring an existing food blog, navigating traffic drops, and reimagining a site to make it your own with Parker Thornburg from Foodness Gracious.
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Welcome to episode 457 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Parker Thornburg from Foodness Gracious.
How to Acquire and Grow a Food BlogStarting a food blog or business is hard work. It can take months (years!) of determination, practice, and consistency before you start to see results. So what if you just⊠skipped ahead?!
Thatâs exactly what Parker Thornburg and his business partner did when they acquired the existing food blog, Foodness Gracious. But just because the site was up and running (with thousands of recipes!) doesnât mean the transition has been an easy or seamless one.
In this interview, Parker shares more about the process of acquiring a site, what the transition has been like, how theyâve navigated hiring and traffic drops, and have started to come out the other side. Whether or not youâre thinking about acquiring a site (or selling your own), there are lots of great lessons to be learned for anyone!
In this episode, youâll learn: More about Parkerâs professional background (including time at Yahoo and a start-up). Why Parker decided to acquire an existing food blog. About the process of acquiring a site and using a brokerage site. What factors to consider when acquiring a site (including calculating potential profits). How they hired their team and what the early days of the site looked like after acquisition (including lots of lessons learned). How Parker and his business partner have navigated traffic drops since acquiring their site. The importance of consistency and habits when trying something new. How he balances his full-time job, family life, and growing Foodness Gracious. What he wants the legacy of this site to be.Resources:
Foodness Gracious Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game QuietLight Empire Flippers 032: Buying & Selling Websites with Mark Daoust from Quiet Light 159: Different Ways to Create an Income Online with Mark Daoust Mediavine beehiiv Maray Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones Snackdive Follow Foodness Gracious on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by CultivateWP and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Navigating the creator landscape, improving the value of your site, and the importance of diversifying with Chelsea Clarke.
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Welcome to episode 456 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Clarke from Her Paper Route.
Monetizing, Diversifying, and Leaning Into Pinterest and EmailWe are thrilled to welcome back Chelsea Clarke to the podcast this week. Chelsea is an expert at all things monetizing, buying, selling, and optimizing sites and she shares lots of that expertise in this interview.
Bjork and Chelsea chat about the current state of the industry for online creators, and how the slew of recent Google algorithm updates have impacted the industry. Chelsea also shares how she has reacted to these changes with her sites (hint: it includes Pinterest, video, and email marketing).
Chelsea also explains more about how buying and selling websites works, and how you can make your own site more valuable for yourself (and for potential investors)!
In this episode, youâll learn: Chelseaâs view on the current âstate of the industryâ for creators. A recap of all of the recent Google algorithm updates. Her recommendations for diversifying traffic sources (remember Pinterest?). Why to prioritize building a community around your brand. Why Pinterest is such a valuable traffic source (and how to get started with Pinterest SEO). What the future of search might look like. How she has strategically grown her email list and approaches the marketing funnel on her site. How to make your site more valuable (both for yourself and/or if you ever planning on selling your site). How she approaches buying and selling sites.Resources:
Her Paper Route 297: Blog Flipping â Developing, Monetizing, and Selling Websites with Chelsea Clarke Google on Helpful Content Raptive Google Seach Liason on Twitter Pinterest The Simple Pin Podcast Pinteresting Strategies 2.0 by Carly Campbell Blogging Like We Mean It TikTok Niche Investor Epic Gardening Follow Chelsea on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Developing your own product line, diversifying income streams, and increasing brand awareness with Barbara Hobart.
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Welcome to episode 455 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Barbara Hobart.
Creating Your Own Products and Adding a Revenue StreamBarbara Hobart is a television writer and producer who also happens to work with food bloggers and other entrepreneurs to identify, create, and manufacture custom products.
In this interview, Bjork and Barbara chat about why food creators might consider selling their own products to generate new revenue streams and increase brand awareness. They walk through all of Barbaraâs recommendations for how to develop, manufacture, and distribute a product, and what kinds of products tend to perform well for food creators.
We always love to chat about diversifying income streams on the podcast, and this is a great episode to get you thinking about how you might do that! Donât miss it.
In this episode, youâll learn: More about her background as a television writer and producer in Hollywood and how she (accidentally!) got started creating products. The importance of diversifying income as a creator. How someone should know if theyâre ready to build a physical product and/or a brand that sells products as a digital creator. Her recommendations for how to easily create, manufacture, and ship a product. Products that food creators might consider selling (and how to get started). The difference between white-labeling something and creating a custom product. What to know about food safety, insurance, and the importance of due diligence when selling your own food products. Why selling your own products can help you control your bottom line.Resources:
BarbaraHobart.com 430: Grow Your Email List with ConvertKitâs Creator Network with Nathan Barry ConvertKit Primal Kitchen Shopify Pinch of Yum Nom Nom Paleo Spice Blends Best Ever Backdrops Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Balancing two blogs, social media, and two dessert shops, using trends and viral videos to drive blog traffic, and winning a baking competition on Netflix with Catherine Zhang.
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Welcome to episode 454 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Catherine Zhang.
Catherine Zhang on Being a Netflix Star and the Power of Social MediaCatherine Zhang has quite a resume: she was on (and won) NETFLIXâs Zumboâs Just Desserts season 2, runs two food blogs, has over 1 million followers between Instagram and TikTok, and owns Kurepu Crepes â a dessert shop with locations in Perth and Sydney. She also happens to have a Bachelor of Science majoring in Food and Nutrition Science, and spent two years working in pastry kitchens.
Safe to say, she has had tremendous success as a creator over the last few years. In this podcast interview, Bjork and Catherine chat about her professional journey, how she balances her businesses, and the power of social media.
It is a really fun and inspiring interview â Catherine is so intentional about everything she does for her businesses and will definitely leave you with a lot to think about.
In this episode, youâll learn: More about Catherineâs professional journey (including opening two brick-and-mortar dessert shops, being on a Netflix show, and growing her Instagram following to 500,000+ followers). How she first started creating content online. How she applied for (and won!) the Netflix baking show, and how it impacted her online presence. How she balances her blog, social media accounts, and dessert shops (Kurepu Crepes). How she manages and maintains her blog (which gets 350,000+ monthly pageviews). Why she decided to start a second food blog (Dimsimlim) with her business partner (and how they qualified for Raptive within one week). How she uses social media, trends, and viral videos to drive blog traffic. What sheâs learned about the process of building a team and running a brick-and-mortar business.Resources:
Catherine Zhang NETFLIXâs Zumboâs Just Desserts Pinch of Yum Snackdive crumbl Dimsimlim Raptive Kurepu Crepes dimsimlim on Instagram Follow Catherine on Instagram and TikTok Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti and Raptive.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Transitioning careers, deciding not to take your blog full-time, and using your blog as a business card with Vincent DelGiudice from Always From Scratch.
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Welcome to episode 453 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Vincent DelGiudice from Always From Scratch.
Balancing a Full-time Job and Your Food BlogWe first met Vinny when he joined Bjork for a Coaching Call in 2023. He is on the podcast this week to chat more about his career journey â including how he made the leap from working as a full-time speech-language pathologist to where he is now.
Vinny started his blog, Always From Scratch, in 2019 and has had lots of success in that short amount of time â including qualifying for Mediavine and reaching over 100,000 followers on Instagram. While he contemplated taking his site full-time last year, he has since decided to hold off and shares more about his decision-making process in this interview.
Vinny and Bjork chat about balancing a full-time job with your blog, how you can use your blog as a âbusiness cardâ for other job opportunities, and how to create a work-life that fills your cup.
In this episode, youâll learn: Whatâs changed since Vinnyâs Coaching Call with Bjork in the last 6 months. Why Vinny decided not to take his blog full-time (yet!). How he used his blog and Instagram account to get himself a full-time job in this industry. How he balances his full-time job, his blog, and his family. How to mentally justify the early days of blogging, when youâre spending lots of time on something without yet making an income. How qualifying for Mediavine and reaching 100,000+ followers on Instagram changed his mindset. What advice he has for someone looking to make the transition into running their blog full-time. How to approach your work tasks to make help you be âgas tank full.âResources:
Always From Scratch Food Blogger Pro Coaching Calls Pivot: The Only Move That Matters Is Your Next One Designing Your New Work Life Designing Your Life: How to Build a Well-Lived, Joyful Life The War of Art Follow Vinny on Instagram Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Creating content for YouTube, developing meal plans for your community, and strategizing for growing your brand with Nisha Vora from Rainbow Plant Life.
Welcome to episode 452 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Vora from Rainbow Plant Life.
YouTube, Meal Plans, and Business GrowthNisha Vora (who just so happens to be the YouTube Expert on Food Blogger Pro!) is back on the podcast this week to chat about all things YouTube, business growth, and meal plans!
Bjork and Nisha kick off the conversation with a deep dive into YouTube â YouTube shorts, longer-form videos, monetization on the platform, and more.
Nisha also recently launched Meal Plans by Rainbow Plant Life and shares more about the process of developing and marketing the meal plans, and what the future of Rainbow Plant Life might look like!
In this episode, youâll learn: How she prioritizes creating content for her different platforms (blog, YouTube, newsletter, and social media). How her income varies between platforms. Her current strategy around YouTube Shorts vs. long-form videos (and how monetizing differs between the two). How she developed her meal plans product. Why surveying her audience played such an important role in the development of her meal plans. What meal plans version 2.0 might look like. How she tested and promoted her meal plans. How she continues to improve her skills as a content creator. How she balances creating content and managing the business side of Rainbow Plant Life. How she has grown the Rainbow Plant Life team.Resources:
Rainbow Plant Life 302: Growth Strategies â Growing Your Brand on YouTube and Beyond with Nisha Vora Digiday Meal Plans by Rainbow Plant Life ConvertKit Eisenhower Matrix Follow Nisha on Instagram and YouTube Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Memberful and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Navigating the evolution of online content creation, balancing SEO with creating content you love, and defining success for you with Katie Higgins from Chocolate Covered Katie.
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Welcome to episode 451 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Higgins from Chocolate Covered Katie.
Staying True to Yourself as a Content CreatorKatie first started creating content online in 2006 and has been making a living from her food blog, Chocolate Covered Katie for a long time. In her first podcast interview (!!!) Katie shares openly about navigating the online content creation space for almost 20 years and how she has stayed true to herself throughout that time.
Katie has been very intentional about running her business in a way that prioritizes doing the things she loves â creating recipes, SEO, photography, FOOD, and letting go of the things she doesnât â video, sponsored content, Instagram.
She has a really refreshing perspective on what success looks like and how she navigates imposter syndrome in the industry. Weâve been longtime followers of Katie and enjoyed getting a peek behind the scenes of her brand!
In this episode, youâll learn: How she first started creating content on the internet (on Xanga!). How she started monetizing her site. How she has persevered through all of the iterations of what it looks like to publish content online. Why she prioritizes the parts of food blogging she likes (i.e. SEO) and doesnât worry about the things that she doesnât (i.e. video). How she balances SEO with creating content she loves. What success looks like for her right now (and how she deals with imposter syndrome). Why she is working to make the user experience better on her site. Why sheâs chosen not to do sponsored content for her blog or social media accounts.Resources:
Chocolate Covered Katie Pinterest Semrush Vivid Vision Follow Katie on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. -
Delegating tasks, batching content, and planning ahead with Jessica Hylton Leckie from Jessica in the Kitchen.
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Welcome to episode 450 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Hylton Leckie from Jessica in the Kitchen.
Planning for Extended Time Away from Your Food BlogJessica first started her blog 10 years ago when she was in school pursuing a law degree. Since that time, she has continued to scale her business and now receives 1â2 million pageviews each month.
While pregnant with her first child, Jessica knew that she wanted to take some time away from her business to focus on being a mom. In the process, she developed a strategy for planning extended time away from your food blog and social media accounts, without losing any of the momentum she had worked so hard to build.
Whether youâre hoping to take a maternity/paternity leave, need time away to support a family member or loved one, or just need a break from being an entrepreneur, this is an incredibly valuable episode all about the importance of planning ahead, delegating, and learning to let go.
In this episode, youâll learn: How she transitioned from her baking business to her food blog (all while in law school)! How she scaled her brand to 1â2 million monthly pageviews and over 1 million followers across her social media accounts. How (and why) she decided to leave her career in law to pursue her career as a food creator. How she planned ahead on her blog and social media for her year-long maternity leave. Why she found it valuable to outsource certain tasks and work âonâ her business instead of working âinâ her business. How she approaches delegating work.Resources:
Jessica in the Kitchen Moz The Tipping Point The E Myth Revisited Follow Jessica on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti, Memberful, and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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Diversifying income streams, working as a private celebrity chef, and scaling his food blog from 6,000 to 45,000 monthly page views in 5 months with Matthew Duffy.
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Welcome to episode 449 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matthew Duffy.
Monetizing Through Bread, Courses, and a Food BlogWe first got to know Matthew when he joined Bjork for a 2-hour-long marathon Coaching Call as a Food Blogger Pro member. He started his career in food as a professional chef in Michelin-starred restaurants before becoming a private chef to a slew of celebrities. Since that time, Matthew has become an online food creator with his courses, social media accounts, and food blog (while also baking lots of bread and panettone on the side).
Since his Coaching Call last fall, Matthew has kept the FBP team updated on his progress with his site (spoiler alert: there has been a lot of progress!). One major win? His site traffic has grown from 6,000 monthly pageviews to over 45,000 in just 5 months!
In this interview, Matthew shares more about his professional background, why he decided to start sharing content on social media and his blog, more about his different streams of income, and lots more.
In this episode, youâll learn: More about Matthewâs background as a professional, celebrity, and private chef. Why he started teaching about bread. How he transitioned his career into the online space and prioritized Instagram. How he has built his brand and business online while also growing his bakery business. Why he decided to work with a brand management agency. About his different streams of income (in-person and online classes, selling bread, AdSense, and affiliate marketing). How he scaled from 6,000 monthly pageviews to 45,000 in 5 months. Why he and his wife are focusing on the blog right now.Resources:
MatthewJamesDuffy.com Food Blogger Pro Coaching Calls Bread: A Bakerâs Book of Techniques and Recipes by Jeffrey Hamelman Matty Matheson on Instagram Teachable Mijune Pak Follow Matthew on Instagram, YouTube, and Facebook Join the Food Blogger Pro Podcast Facebook Group-----
This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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