Episodit
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April Foster is the founder and CEO of Inked Brands, the leader in influencer commerce. In 2007, as a blogger and craft enthusiast, she originally founded Studio Calico where she built a subscription scrapbooking service that combined content with commerce. Studio Calico was named to the Inc5000 list 4 consecutive years as one of the fastest growing companies in America. Since then, April has been pioneering influencer commerce as the founder and CEO of Inked. She’s obsessed with combining relevant products, paid content, and smart marketing with influencer brands such as Studio DIY, The Bucket List Family, Meghan Rienks, and Ali Edwards.
Resources Mentioned:
Dream Job "A Beautiful Mess" eCourse - www.abeautifullmess.com
Jane Morris - Survivor Made Goods
Pinnacle Promotions - https://www.pinnaclepromotions.com/
Form Stack - https://www.formstack.com
Dave Ramsey Book - Entreleadership
3 Key Points:
Start with your story
Small Audience - Big Money
Cultivate Loyalty
Show Notes:
00:2:20 - April talks about her background at Studio Calico and scrapbooking
00:6:52 - Starting with the Allie Edwards Brand
00:7:55 - How Inked Brands develops products
00:12:27 - Working with Rad and Happy
00:14:31 - Types of products developed
00:18:04 - How to survey followers
00:20:30 - How to build followers
00:21:26 - Who does Inked Brands work with
00:22:36 - Start with the story
00:28:52 - Think about eCourses
00:39:27 - Advice for getting started with product development
00:44:38 - How to craft your story
00:53:08 - Aprils Contact Info
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Michelle Fifis is a successful textile designer who has worked with such clients as Lucy Activewear, Columbia Sportswear, Jantzen Swimwear, Pendleton, and P&B Textiles. She writes about business and textile design on her blog, Pattern Observer, and has a membership community, The Textile Design Lab, where she offers learning and networking opportunities to hundreds of designers all over the world.
Resources Mentioned:
Newsletter - www.patternobserver.com
Women's Activewear Course - www.textiledesiglab.com
3 Key Points:
Do your market research before you begin
Stay true to yourself when designing
Share your story on social
Show Notes:
00:03:12 - Michelle talks about her background and designing for women's activewear
00:07:00 - What lessons did Michelle learn running her own textile business
00:08:46 - Advice when dealing with clients in your textile business
00:15:33 - 1st tip for designing women's activewear
00:19:21 - 2nd tip for designing women's activewear
00:12:18 - Activewear trends
00:22:51 - What buyers are looking for
00:23:54 - How to find buyers
00:27:03 - Tradeshow to show designs at
00:31:24 - Other ways to get discovered
00:34:08 - Sharing on Social Media
00:42:40 - Women's activewear course
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Stacy Garcia: Designing products for the hospitality industry
An established leader in the world of design, Stacy Garcia is a successful serial entrepreneur, founder of LebaTex, Inc., a distinctive textile supplier, Creator of Stacy Garcia, Inc., a licensing firm and design house, and Publisher of Life-Styled.net, a digital design publication that covers the intersection between fashion, interior design, travel and entertaining. With lifestyle brands like Stacy Garcia | New York, Stay by Stacy Garcia, and Stacy Garcia Commercial, this internationally renowned designer has partnered with some of the world’s leading manufacturers to create products that span from floor to ceiling for resorts and homes all over the world.
Resources Mentioned:
Color Marketing Group - https://colormarketing.org
Stacy Garcia Blog - http://www.life-styled.net
Commercial Fabric Supplier - https://www.lebatex.com
3 Key Points:
Are you willing to risk it all to start your business?
Hotels are looking for designers to give them iconic moments
Tell your story on social
Show Notes:
00:07:27 - Lessons learned in licensing
00:18:45 - Breaking into the Hotel Industry
00:28:54 - What hotels are looking for
00:36 - How to walk a hotel group through the design process
00:41:23 - Hotel design trends
00:48:58 - Resources -
Raspberry Creek Fabrics: Are you looking for a fabric printer?
Looking to have your surface designs digitally printed on a textile of your choice? Raspberry Creek Fabrics can help with all your digital textile printing needs.
Raspberry Creek Fabrics started 8 years ago as an in-home Etsy shop. Our shop grew steadily as demand for apparel fabrics increased. In 2014, we founded our own knit apparel line called CLUB Fabrics. CLUB provides the highest quality knit apparel fabric found nowhere else. We are pleased to offer these CLUB fabrics wholesale.
For fabric designers, we can help you realize your designs through custom fabric printing. The core of our business is printing your designs on the best quality fabric, sourcing and printing here in the United States.
Resources Mentioned:
Product Tradeshow in Utah - http://www.productpowerup.com/
Field Guide to Fabric Design - https://www.amazon.com/Field-Guide-Fabric-Design-Traditional/dp/1607053551/ref=sr_1_1?ie=UTF8&qid=1522172018&sr=8-1&keywords=field+guide+to+fabric+design
Cut & Sew Operations -
Red Wire Group, LLC
(801) 753-8073 | [email protected]
85 W. Louise Ave. Salt Lake City, UT 8411
Everest Linens - http://www.everestlinens.com
Graphic Ragz - http://www.GraphicRagz.com
3 Key Points:
Priced so you can make money
State of the art technology
Great customer service
Show Notes:
00:02:15 - Company background
00:15:27 - State of the art printer
00:24:27 - Big hurdle if you're creating a fabric line
00:28:35 - RCF Clients
00:32:14 - cut & sew operations
00:34:44 - Sampling process
00:37:23 - Printer restrictions
00:39:21 - Tradeshows to go to
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Indie Source: Are you looking for an apparel manufacturer?
Indie Source is an apparel manufacturer and fashion consultancy in downtown Los Angeles. We were born as a solution for emerging brands lacking experience in navigating complex supply chains and bringing products to market. Instead of high factory minimums and dirty warehouses, we offer low minimums in a clean space in downtown Los Angeles where we promote our workers and their craftsmanship. Most importantly, we offer emerging fashion brands the space to focus on the creative components of their collections by allowing us to manage the technical development and manufacturing. Our clients work with a team of production managers, sourcing specialists, pattern makers and sample makers to bring their visions to life.
As a full package (CMTP) manufacturer we also provide marking, grading, cutting, sewing, printing, packing and shipping of finished production runs. We are proud to offer custom fabric development to our brands and our partnerships with over 70 domestic and import fabric suppliers allows us to source exactly what our clients need.
Resources Mentioned:
Indie Source Facebook Group - https://www.facebook.com/groups/indiedesigners/about/
Indie Source Blog - https://indiesource.com/indie-blog/
3 Key Points:
Just do it - See if your idea is viable don't sit around on it
Indie Source caters to entrepreneurs and people with no fashion background
Indie Source is a one stop shop to launch an apparel line
Show Notes:
00:07:4 - Who does Indie Source work with?
00:10:42 - Types of apparel they manufacture
00:18:20 - Initial investment you can expect
00:23:06 - Indie Source technology
00:26:22 - Sample process
00:36:30 - Public resource to help you -
Welcome to the Pattern To Product podcast!
Hi! We’re Steven and Ashley and if you’re a designer, artist, entrepreneur or anyone wanting to develop home decor, lifestyle or apparel products, we want to welcome you to our podcast.
We are a husband and wife team from New Orleans, LA with a background in textile design, marketing and branding. This podcast was created out of our frustration of not being able to find the information and resources we needed to develop and manufacture home decor products.
What we’ve found is that sourcing materials and finding manufactures is hard and many people in the industry don’t want to share information. So we want to pull back the curtain and share with you our successes and struggles and give you every resource we discover along the way (no secrets here). And not only do we want to bring you quality product development resources but we also want to bring you experts in branding, licensing, and business building.
Currently we are sourcing:
Fabric printers and manufactures for upholstery and apparel
Wallpaper printers
Picture Frame sources
Party supply manufactures
And much much more and we’re sharing everything we learn in the process right down to the name and company that manufactures them.
Our Goal
As a one person operation, small business or start up with limited resources, finding the right manufactures to develop products can be a difficult process. The majority of manufactures are almost impossible to find online and the ones you can find want large minimum quantity orders among other high barriers of entry for startups and small businesses.
So we’ve made it our mission to research and find as many manufactures, designers and artists in the home decor, lifestyle and apparel industries that can truly offer massive value to your business and hopefully build a pretty cool community of artists, designers and entrepreneurs in the process.
Our goal is to give you all the resources we learn about to help you create products and build your design, apparel or lifestyle brand.
Join the Community
Sign up for our weekly newsletter (one really good email a week) and get access to the Pattern To Product Mastermind Facebook Group.
There you can interact with a community of artists, designers and entrepreneurs who are building design brands, apparel brands and products driven businesses like you. Learn from one another and share your resources in a cool community of like-minded people. We’re also bringing you exclusive and interviews and content not available on the podcast or any of our other social pages.
