Episodit
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In this episode, Liz & Rachel discuss a recent commercial product launch they worked on in partnership with a company and the other consultants the company had hired. During their conversation, they cover their key learnings from the experience and the action steps they (and the company) took to ensure all deliverables were consistent, on-brand, and on time.
Related Resources:Preparing for your own product launch? We'd love to partner with you! Email [email protected].
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Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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Once you've approved the budget for a training consultant, how do you choose which one to hire? In this episode, Liz and Rachel discuss questions you can ask to find the best consultant to meet the training needs of your product and your company. They also offer questions for ensuring that the consultant can successfully partner with your organization to create and implement a new training program.
Related Resources:If you need a training consultant who understands the med device space, we'd love to partner with you! Email [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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In this episode, Liz and Rachel discuss five types of internal bias that may be present as you develop a training strategy and how to overcome that bias - using consultants. Becoming aware of these biases can help you push past "the way we've always done it" to create effective and engaging training.
Related Resources:Need someone to help you uncover your internal biases? We'd love to partner with you! Email [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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In this episode, Liz is joined by Holley Proctor Miller of Grey Matter Marketing to discuss the ways consultants can positively impact medtech organizations. In this episode, you'll hear how consultants can overcome bias and save you time. Liz and Holley also explain why hiring a medtech consultant is a longer-term investment for your company, not a one-time business expense, and what you should do to create a successful partnership.
Related Resources:Holley Miller is the founder and president of Grey Matter Marketing, the exclusive life sciences category device firm providing CEOs a different commercial growth strategy to radically change their company’s trajectory and advance the standard of care in the new healthcare economy.
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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In this episode, Liz and Rachel share a recent experience working with a large, global, capital equipment organization to create a unified training strategy. The company had multiple business units in multiple regions - all working in silos to develop training content, which was focused on the products' features, but lacked any explanation of their benefits.
Through interviews, meetings with a core team, and the review of current materials, Cumby Consulting developed a global training strategy with a new organizational structure. The result: consistent and efficient product training covering both the features and the benefits with unified messaging across the globe.
Related Resources:
Need an efficient and unified training strategy? We'd love to partner with you! Email [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality. -
Executives, this one's for you! Listen in as Liz and Rachel discuss the prime time to set a training strategy for your launch whether you're working with external consultants or building it internally. They'll discuss why it's so important to give this strategy development the time and resources needed to be creative and strategic in the development process.
Related Resources:
Need someone who has the time to develop a scalable training strategy? We'd love to partner with you! Email [email protected].Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting: Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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The Lippitt-Knoster Model for Managing Complex Change explains the six elements required for successful change: vision, consensus, skills, incentives, resources, and an action plan. In this episode, Liz and Rachel discuss the model and the results if just one element is missing.
Throughout their conversation, you'll hear how this model can help ensure a successful med device product launch.
Related Resources:
Need help developing and implementing a training strategy? We'd love to partner with you! Email [email protected].
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Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality. -
In this episode, Liz is joined by Monica Campbell, Sr. Director of Pain Interventions Medical Education and Sales Training at Medtronic. They discuss how having a clear strategy gives teams a clear direction, permission to say no, and reasons to celebrate.
Tune in to hear more about the development of training strategies, how to respond when they change, and how to best share them with key stakeholders
Related Resources:Monica Campbell is the Global Sr. Director of Medtronic Pain Interventions Medical Education. She has 24 years’ experience in the medical device and healthcare industry, 18 of which have been with Medtronic. During this time, she has held various leadership roles in Medtronic Medical Education and Sales Training. Prior to Medtronic, Monica worked as a physical therapist with a focus on treating patients with spine injuries. Monica holds her Doctor of Physical Therapy degree from Belmont University in Nashville, Tennessee.
Monica and her husband, Dale, live in Nashville, TN. In her free time, Monica enjoys traveling, hiking, working out on her peloton treadmill, wine tasting, and spending time with her husband and 2 dogs, Bella and Comet.
Connect with us on LinkedIn:
Monica Campbell
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality. -
How can we put testing measures in place to ensure we are achieving competency? One of our clients recently faced this same question. In today's episode, Liz & Rachel walk through the process of creating unbiased assessments, gaining key stakeholder alignment and using a 3-pronged testing approach - all of which resulted in a more confident and competent sales team.
Related Resources:Need someone to work with your physicians to gather case studies of your product? Contact us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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Executives, you have the power to set your assessment culture! In this episode, Liz and Rachel discuss their high expectations for rep assessments, the importance of developing assessments that ensure patient safety and procedural consistency, and the keys for building a culture that understands and supports your assessment culture.
Related Resources:Need someone to work with your physicians to gather case studies of your product? Contact us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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Join us as we discuss Miller's Pyramid of Clinical Competency (1990) which is still used in medical schools today. Milller's Pyramid recognizes that a physicians ability to DO the task in actual practice is much more significant than their ability to KNOW the facts. Listen in as Rachel and Liz discuss each level of the pyramid and the ways Cumby Consulting's training programs seek to assess physicians and reps at each level of the pyramid.
Related Resources:Need someone to work with your physicians to gather case studies of your product? Contact us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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We're so happy to have Dr. Kathy E. Magliato MD, MBA, FACS on the podcast this week. In addition to being one of the few female cardiothoracic surgeons in the world, she is also an entrepreneur, a NY Times Bestselling author, and a nationally recognized media expert on heart disease (fun fact, she helped characters on a pretty popular medical TV show). She has a wealth of knowledge and the training to back it up.Related Resources:Dr. Magliato is one of the few female cardiothoracic surgeons in the world and currently practices at Providence Saint John’s Medical Center in Santa Monica, CA, where she founded a Multidisciplinary Women’s Health Center. She has held prestigious roles, including Director of the Mechanical Assist Device/Artificial Heart Program at Cedars-Sinai Medical Center, and has been recognized by Goldman Sachs as one of the 100 Most Intriguing Entrepreneurs in the US. Dr. Magliato is also Founder and CEO of Cordex Systems, which has developed a technology that actually measures the earliest warning signs of the development of heart disease.A prolific innovator and advocate for women's cardiac health, she holds 24 patents, has served as President of the American Heart Association’s Western States Affiliate Board, and authored the New York Times best-selling memoir "HEART MATTERS," which was adapted into the NBC medical drama "HEARTBEAT."
Connect with us on LinkedIn:
Cumby Consulting
Dr. Kathy Magliato
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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Have you ever asked a physician to provide you with a case study, and then, upon receiving it the night before you needed it, found out it didn't include what you needed? In this episode, Liz and Rachel discuss how providing physicians with a case study template gave our client the content they needed - in a way they needed it for an upcoming advanced eLearning course. Tune in to hear how knowing what you're asking for and creating clear instructions can build your case library. Related Resources:Need someone to work with your physicians to gather case studies of your product? Contact us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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It's easy for an external or physician training to become crowded with internal employees who want to observe or learn. But how does that effect the learning environment? In this episode, Liz and Rachel discuss the implications of crowding external training with internal employees and the questions you should ask before inviting your internal employees.Related Resources:Need a partner you can trust in your physician training? Contact us at [email protected]
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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In this episode, Liz and Rachel discuss how to coach KOLs to prevent information overload by discussing John Sweller's Cognitive Load Theory. Tune in for their tips on managing the intrinsic load of the content while improving the germane load through presenting the information with existing schema. Finally, learn how to reduce the extraneous load which may distract from the learning. Related Resources:
Cognitive Load Theory: A Teacher's Guide by Structural LearningConnect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting: Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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This month we're joined on the TrainSmart Podcast by Dr. Melynda Barnes. As a a double board-certified Facial Plastic and Reconstructive Surgeon and Otolaryngologist and Chief Medical Officer at Ro, Dr. Barnes brings a wealth of perspective on physician training, how to best coach physician faculty, and the value of a medical device rep. Tune in for great insight, encouragement, and inspiration for working with physicians!
Related Resources:
Dr. Barnes is a double board-certified Facial Plastic and Reconstructive Surgeon and Otolaryngologist. Previously, she was an Assistant Professor at Yale-New Haven Hospital and Yale School of Medicine and also served on the board of directors for Yale Medical Group. She earned her BAS from Stanford and her medical degree from the Mount Sinai School of Medicine.
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality. -
One of our clients was ready to increase their reps' attention to a specific callpoint by highlighting its market, sales nuances, opportunities, and ideal messaging, but they didn't want to take them out of the field to do it. So we turned to podcasting. By creating an 8-episode podcasting series, reps were able to hear from subject matter experts about how to target this callpoint and increase sales... all while on the road. Tune in to hear more!
Related Resources:Want to create a podcast series as part of your training program? Contact us at [email protected]
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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Executives, it's time to think outside of the box! Training is so much more than a PowerPoint in the classroom. Listen in as Liz and Rachel share why it's important to encourage your training teams to think outside the box and for some of the ways they're currently thinking about training physicians and reps outside of the classroom.
Related Resources:
Need training-in-a-box or training that's outside the box? We're here to help! Contact us at [email protected] to develop effective and engaging training for your organization.
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality. -
The research is in: using podcasting in training is a good modality for learning, retention, and enjoyment. Join Liz & Rachel as they discuss the Wolpaw et. al (2022) research on using podcasting with medical trainees. In their research, they compared reading a textbook to listening to a podcast while seated to listening to a podcast while on a treadmill. With all of their experiments, the podcast performed just as good or better at helping the trainees learn and retain the information. And not only that, they enjoyed the podcasts more, too!
Related Resources:
A Multimodal Evaluation of Podcast Learning, Retention, and Electroencephalographically Measured Attention in Medical Trainees by Wolpaw et al (2022)
Need help getting started with podcasting at your organization? Contact us at [email protected]
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality. -
Join us for an insightful episode as we sit down with Tom Salemi, a recognized voice in the medical device podcasting world. With a track record of successfully launching and hosting multiple podcasts, Tom shares his do's and don'ts when starting a podcast.
Whether you're a seasoned podcaster or just starting out, you won't want to miss his expert advice on how to create compelling content, build a dedicated audience, and establish yourself as an authority in your niche.
Related Resources:Want a partner in developing your advanced training strategy? We'd love to help! Email us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
Tom Salemi
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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