Episodes
-
Executives, it's time to think outside of the box! Training is so much more than a PowerPoint in the classroom. Listen in as Liz and Rachel share why it's important to encourage your training teams to think outside the box and for some of the ways they're currently thinking about training physicians and reps outside of the classroom.
Related Resources:
Need training-in-a-box or training that's outside the box? We're here to help! Contact us at [email protected] to develop effective and engaging training for your organization.
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality. -
The research is in: using podcasting in training is a good modality for learning, retention, and enjoyment. Join Liz & Rachel as they discuss the Wolpaw et. al (2022) research on using podcasting with medical trainees. In their research, they compared reading a textbook to listening to a podcast while seated to listening to a podcast while on a treadmill. With all of their experiments, the podcast performed just as good or better at helping the trainees learn and retain the information. And not only that, they enjoyed the podcasts more, too!
Related Resources:
A Multimodal Evaluation of Podcast Learning, Retention, and Electroencephalographically Measured Attention in Medical Trainees by Wolpaw et al (2022)
Need help getting started with podcasting at your organization? Contact us at [email protected]
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality. -
Episodes manquant?
-
Join us for an insightful episode as we sit down with Tom Salemi, a recognized voice in the medical device podcasting world. With a track record of successfully launching and hosting multiple podcasts, Tom shares his do's and don'ts when starting a podcast.
Whether you're a seasoned podcaster or just starting out, you won't want to miss his expert advice on how to create compelling content, build a dedicated audience, and establish yourself as an authority in your niche.
Related Resources:Want a partner in developing your advanced training strategy? We'd love to help! Email us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
Tom Salemi
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
-
Join us as we speak with Dr. Melissa Adrouny, a native of the Bay Area and a seasoned OBGYN. In this podcast, Dr. Adrouny offers a glimpse into her professional background and med school experiences while sharing valuable insights into what she looks for in sales representatives engaging with her medical practice.
Don't miss this engaging conversation at the intersection of healthcare and sales.
Related Resources:Want a partner in developing your advanced training strategy? We'd love to help! Email us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
Dr. Melissa Adrouny
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
-
Recently we created a series of physician-to-physician videos highlighting key product messages. Throughout the process we utilized artificial intelligence to highlight key timestamps and create transcripts. But the result wasn't always as good as we hoped. Listen in as we describe where AI helped in the process and where we still had to put in the work to make a really great video. Related Resources:
Need something better than AI for your next project? Email us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality. -
According to McKinsey (2023), AI is changing how companies need to think. Executives, it's time to think with AI in mind! How will you hire in a world dominated by AI? How will AI drive revenue and cut costs? How will you train your current staff to adopt to the changing landscape with the adoption of AI?
In this episode, we'll share with you the research and our thoughts on how AI effects the MedTech leader.
Related Resources:Want a partner in developing your advanced training strategy? We'd love to help! Email us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
-
The use of AI is continuing to grow in every industry, age group, and region. McKinsey's 2023 State of AI report provides valuable insights into how AI is changing companies, hiring profiles, and day-to-day work.
In this episode, we discuss the research, our own experience with using AI, and how we see AI working (and not working) in medical device in the future.
Related Resources:Want a partner in developing your advanced training strategy? We'd love to help! Email us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
-
This month, we shed light on the utilization of AI in the industry. In our latest interview, Liz sits down with Omar Khateeb, a distinguished industry expert. Join us as we delve into the realm of AI within the industry, exploring its practical applications, the significance of prompts, and its transformative impact on processes. Omar Khateeb shares his invaluable insights on AI's role in reshaping diverse sectors and offers his predictions for its ongoing evolution. Related Resources:
Interested in following Omar Khateeb? Check him out on Linkedin and YouTube.
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality. -
Field training isn't just for the new hire! Recently, we created a field training program for a company looking to train their existing sales force to a new call point. In this case study, we explore how we worked with experienced reps to create, deploy, and debrief field training experiences that left them confident, bought in, and ready to cover cases. Related Resources:Ready to create a field training program for your new hires or experienced reps? Reach out to us at [email protected] with us on LinkedIn: Cumby ConsultingRachel MedeirosLiz CumbyAbout Cumby Consulting: Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
-
Executives, we know you're busy, but it's time to get in the field! Aim to be in the field at least one day every three months to remain relevant, engaged, and aware of your product's environment.
Listen in as we discuss why and how to make time to be on the road with a rep!
Related Resources:Want a partner in developing your advanced training strategy? We'd love to help! Email us at [email protected]. Connect with us on LinkedIn: Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
-
In the 1980s, researchers at the Center for Creative Leadership created the 70-20-10 model for learning, saying that 70% of managerial learning should come from hand-on experience, 20% from others, and 10% from formal training. But more recent research from the Training Industry, shows that a variable OSF (On-the-Job, Social, Formal) ratio is better suited.
In this episode, we discuss this research and what we think is the ideal OSF ratio for rep and physician training.
Related Resources:Want a partner in developing your advanced training strategy? We'd love to help! Email us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
-
As a seasoned MedTech sales leader and former teacher, Paul Praino gets what it takes to sell a med device product and to educate on it. In this interview, Liz speaks with Paul about field training.
They discuss the importance of training the field trainer, creating a strong relationship between the training team and the field sales trainers, and the critical role the field trainer plays in the success of a new hire.
Related Resources:Want a partner in developing your advanced training strategy? We'd love to help! Email us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
Paul Praino
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
-
We recently worked with a company to develop a physician-to-physician webinar focusing on patient selection for a complex capital product.
Tune in to hear how we developed slides to guide a physician through sharing his personal experiences with the technology and why our key learning was the need for a strong company representative, even in a physician-to-physician webinar.
Related Resources:Want a partner in developing your advanced training strategy? We'd love to help! Email us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
-
You have one chance at a first impression with your physicians - are you capitalizing on it? In this episode, we explain how training is your company's chance to make a great first impression with your physician users.
From company culture to clinical competency and from developing credibility to creating a strong community, your training program can make a break your relationship with your physicians.
Related Resources:Want a partner in developing your advanced training strategy? We'd love to help! Email us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
-
An AMA Digital Health Study (2022) studied what physicians want before they adopt a new technology.
In this episode, we discuss these top four drivers and how Cumby Consulting intentionally weaves them into their physician training programs. Listen in to ensure you're giving physicians the information they need to adopt your technology!
Related Resources:Want a partner in developing your advanced training strategy? We'd love to help! Email us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
-
Amanda DePalma is a Senior Vice President of Marketing who has led the charge of many product launches.
In this episode, she and Liz discuss her key to product launch success: having ONE singular plan between marketing, sales, and training. By having one plan, everyone in the organization knows what to strive for, and can drive toward that plan.
Related Resources:Want a partner in developing your advanced training strategy? We'd love to help! Email us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
-
Join Liz as she hears true stories from the field with seasoned professional Peter Herrera. In this podcast, they explore real-life stories from the organizations he's worked with, shedding light on the intricate dynamics between sales reps and physicians.
Peter shares invaluable insights on the importance of efficient training programs, adaptability in sales strategies, and the significance of building personal connections with both internal and external stakeholders as they gear up for the National Sales quarter this month.
Related Resources:Need a partner to help your reps retain information beyond the sales meeting? We'd love to help! Email us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
Peter Herrera
About Cumby Consulting: Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
-
The National Sales Meeting is a great place to learn - but the learning shouldn't stop there! In this episode, Liz and Rachel discuss a workshop they designed and led at a National Sales Meeting.
In the workshop, participants filled out a worksheet (yes, a worksheet!) to help prepare them for an upcoming conversation with an account. By empowering managers to discuss the worksheets with the reps post-NSM, the conversation was able to travel beyond the room, bringing the learning back to each rep's territory. Related Resources:Need a partner to help your reps retain information beyond the sales meeting? We'd love to help! Email us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting: Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
-
Executives, as you and your teams prepare for the National Sales Meeting, we want to share our top tips for success: 1) know your goals, 2) measure your goals, and 3) reinforce your goals.
Listen as we discuss how and why these tips are key for ensuring the success of your National Sales Meeting lasts all year long.
Related Resources:Want a partner in developing your advanced training strategy? We'd love to help! Email us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
-
German psychologist, Hermann Ebbinghaus, created the Forgetting Curve based on his research in the late 1800s, but it was replicated and confirmed in 2015.
Ebbinhaus's research showed that there is an exponential loss of information that one has learned over time. The sharpest decline occurs in the first hour and the decay is significant through the first day. The curve levels off after about one week.
This means that when it comes to newly learned information, if you don’t use it you lose it! In this episode, we discuss more about this research and what it means for National Sales Meetings.
Tune in to hear how to best combat the forgetting curve and ensure your reps retain what they learn at NSM for the long-haul!
Related Resources:Want a partner in developing your advanced training strategy? We'd love to help! Email us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
- Montre plus
