Episodes
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I asked Chat GPT and Claude "whats the best way to build a fitness business?" - and I got ten answers ranging from decent to flat our wrong..
Listen to find out what he came out with..
Timestamps:
00:00 Prompting Chat GPT and Claude
03:02 Evaluating AI Advice for Fitness Coaching
05:49 Niche and Target Audience
09:10 The Role of Certifications and Business Plans
12:01 Building a Client Base and Marketing Strategies
15:08 Networking and Professional Relationships
18:13 Investing in Yourself and Continuous Learningwww.briankeanefitness.com
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Watch the full video on YouTube - Click Here
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You're showing up, creating content, and putting in the work — but the clients aren't coming. The problem isn't your consistency, your niche, or a saturated market. It's three specific mistakes that most online business owners never fix. In this video I break down exactly why your content isn't converting and the shifts that turn it into a real client pipeline.
You'll learn: • Why attracting attention and attracting clients are two completely different things • The call-to-action mistake that costs you clients even when people love your content • Why performing on camera builds an audience but teaching builds a business If you're a coach, consultant, or online business owner who's tired of creating content that doesn't lead to clients — this one's for you.
🔗 Ready to go deeper? Apply to join The Circle — my community for online business owners serious about scaling through content or DM me the word 'Circle' on Instagram and we'll figure out if it's the right fit for you.
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Episodes manquant?
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00:00 The Importance of Pricing in Coaching
02:51 Premium Pricing as a Filter
06:05 Selling Expertise, Not Time
08:49 The Role of Accountability in Coaching
11:56 Attracting the Right Clients
15:03 Quality Over Quantity in Offerings
17:46 The Misconception of Features
21:10 Building a Sustainable Business ModelBriankeanefitness.com
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Timestamps
00:00 Introduction to Group Programs
03:07 Building for Scale: The First Mistake
05:59 Onboarding Process: The Second Mistake
09:14 Tracking Progress: The Third Mistake
12:07 Scaling Expertise: The Fourth Mistake
15:01 Creating a Self-Sustaining Ecosystem
17:54 Conclusion and Next StepsHow to scale your online fitness business course:
https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business
The Circle
https://briankeanefitness.com/online-mastermind
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Just wanted to let you know — my new book has officially launched!
Scaling Your Story: The Five Step Framework for Fitness Entrepreneurs Looking to Increase Their Impact and Income.
The Kindle version is FREE until tomorrow, so if you've been curious, now's the perfect time to grab a copy.
[Link here]
Hope you enjoy it!
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Solo Podcast with Brian.
00:00 Introduction to Common Struggles
03:02 Understanding Quiet Spells in Business
06:09 Creating Effective Content for Your Audience
08:58 Niche vs. General Content Strategy
12:13 Leveraging Experience for Client Attraction
15:04 Next Steps for Small Business Growth
17:50 Investing in Coaching and Mentorship
21:10 Building Confidence and Overcoming Doubt -
Here's what scaling past €10k per month actually looks like - and what most people don't warn you about.
00:00 Introduction to Scaling Beyond 10K
02:54 The Importance of Systems Before Hiring
08:06 Navigating Opportunities and Avoiding Indigestion
11:26 Evolving Identity: From Coach to CEO
16:53 Attracting the Right Clients Through Messaging -
00:00 Introduction to the Five Phases of Entrepreneurship
02:51 Phase One: The Rise - Starting Your Journey
06:07 Phase Two: The Breakthrough - Gaining Momentum
11:53 Phase Three: The Tear Down - Facing Negativity
17:08 Phase Four: The Decision - Choosing to Persist
19:59 Phase Five: Escape Velocity - Achieving ResilienceThe Circle:
https://briankeanefitness.com/online-mastermind
Business mentorship:
https://briankeanefitness.com/mentorship-and-business-coaching
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Solo podcast going through the 6 hills I will die on as a business coach (and why)..
Timestamps:
00:00 Introduction to Business Coaching Philosophy
05:05 The Importance of Pull Marketing
09:47 Value First: Building Trust Before Selling
15:06 Work-Life Balance: The Myth of Hustle
19:50 Lead Generation: Targeted Messaging Over Quantity
24:52 Scaling Your Business: Leverage vs. Hustle
26:55 Premium Pricing: The Value of ExpertiseThe Circle Group Mastermind:
https://briankeanefitness.com/online-mastermind
Business Mentorship:
https://briankeanefitness.com/mentorship-and-business-coaching
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I was planning to release this a new series on The Brian Keane Podcast; but after listening back, I think its a better fit here.
It's an unedited podcast talking about belief, skills and process; alongside some other things that may be holding your business back.
Timestamps:
00:00 Introduction to Strategy Saturday
02:45 Identifying the Core Problems in Business
06:01 Understanding Belief Issues
08:53 Exploring Skills Gaps
12:12 The Importance of Process
15:06 Navigating Financial Literacy
17:51 Addressing Delegation Deficits
20:55 Creating Effective Systems
24:08 Conclusion and Next Steps
The Circle – Group Mastermind:
https://briankeanefitness.com/online-mastermind
6 Month Business Mentorship:
https://briankeanefitness.com/mentorship-and-business-coaching
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Solo with Brian:
00:00 Introduction to Growth Signals in Fitness Business
03:13 Understanding Growth Beyond Metrics
06:00 The Importance of Saying No
09:06 Evolving Content and Curiosity
11:58 Redefining Busy and Productive
14:50 Navigating Imposter Syndrome
18:09 The Value of White Space in Your Calendar
20:46 Client Dynamics and Growth
24:02 Teaching vs. Training
26:45 Feeling Behind While Aheadhttps://briankeanefitness.com
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Solo with Brian:
Timestamps:
00:00 Introduction to the Lifestyle Audit
02:48 Reality Check: Tracking Your Week
05:56 Identifying Your Business vs. Job
08:47 The Energy Audit: Understanding Your Drains and Gains
12:02 Automate, Eliminate, Delegate: Streamlining Your Business
15:11 Revenue Audit: Assessing Your Income Streams
17:59 Actionable Steps for Business Improvement
20:54 Final Thoughts: Building a Sustainable Businesshttps://briankeanefitness.com/online-mastermind
https://briankeanefitness.com/mentorship-and-business-coaching
https://briankeanefitness.com/landing/lead-generation-for-fitness-businesses
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In this episode, I sit down in person with Gavin Meenan from Modern Warrior to discuss his journey from personal trainer to holistic coach and retreat leader.
Gavin shares his experience transitioning beyond traditional PT work to create the Modern Warrior methodology—a deeper approach to transformation that integrates physical training with mindset and personal development.
We dive into how Gavin built retreats into his coaching model, the practical steps for fitness professionals looking to add retreat experiences to their business, and why this format creates such powerful transformations for clients.
Most importantly, Gavin opens up about the rewards of serving people on a deeper level—moving beyond just physical results to facilitate genuine life change. If you've ever felt called to do more meaningful work with your clients or wondered how to elevate your coaching beyond the gym floor, this conversation is for you.
Today's podcast is sponsored by The Circle:
https://briankeanefitness.com/online-mastermind
(Website)
Fat Loss Trainer | Muscle Building Coach | Best Top Personal Fitness Trainers Online in Ireland | Gavin Meenan
(Facebook)
www.facebook.com/gavinmeenan1/
(Instagram)
Ireland's No. 1 Men's Mentor & Coach (@gavinmeenan) • Instagram photos and videos
(LinkedIN)
Gavin Meenan - 📚 Author 🏋️♂️ Coach 🚀 Mentor | LinkedIn
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Neil "Shoney" Maclean is a marketing practitioner and coach who builds and runs Facebook/Meta ad campaigns for coaches and knowledge-business owners, plus produces paid training.
He's an ads expert, agency co-owner, course creator and speaker.
He is also a dad, husband and investor and in today's show we are going to unpack all the mistakes you are potentially making with your ads strategy online.
Timestamps (may vary by 2-4 minutes based on your podcast app)
02:11 Introduction to Ad Strategies for Fitness Professionals
05:06 Understanding Conversion Systems in Advertising
08:01 Effective Ad Frameworks: Live Masterclasses and Lead Magnets
10:57 Warm vs Cold Campaigns: Strategies for Success
14:02 Navigating High Skepticism Markets
17:01 Macro vs Micro: The Balance in Ad Strategy
20:17 The 3x Reel Strategy: Amplifying Success
25:28 Boosting Posts Effectively
28:51 Custom Ads vs. Amplifying Organic Content
31:01 The Seven Day Stack Facebook Ad Strategy
32:39 Overcoming Ad Aversion
36:11 Choosing Between Facebook and Instagram Ads
39:20 Identifying Who Shouldn't Run AdsToday's podcast is sponsored by The Circle:
https://briankeanefitness.com/online-mastermind
(Website)
https://neil-maclean-marketing.mykajabi.com/
(Instagram)
www.instagram.com/neilshoneymac/
(Threads)
https://www.threads.com/%40neilshoneymac
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A solo podcast going through my new business book (coming 2026) and how it all came together after an ayahuasca retreat.
00:00 Introduction to Ayahuasca and Business Transformation
02:48 The Birth of the Scale Framework
06:10 Storytelling: The Foundation of Business
08:52 Core Offer: Defining Your Business's Heart
12:07 Amplifying Your Impact and Income
18:06 Leveraging Your Time and Resources
21:52 Evolving: Transitioning from Operator to Ownerhttps://sacruna.com
Give the code KEANE2025 when you sign up and get 5% off the price.
The Circle: https://briankeanefitness.com/online-mastermind
Business mentorship: https://briankeanefitness.com/mentorship-and-business-coaching
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Brendan McGurgan is a global business leader, coach, and investor passionate about building profitable, purposeful, and scalable businesses.
He has co-founded, built and led over ten 7,8 and 9 figure revenue businesses across 6 continents. He believes that if you have a remarkable product or service, you have an obligation to scale it, to bring it to the world with intention and impact.
He is co-author of the Amazon best-seller Simple Scaling: 10 Proven Principles to 10x Your Business, described by Kirkus Reviews as "comprehensive, concrete counsel for business leaders."
Brendan also hosts the acclaimed ScaleX™ Insider podcast, ranked in the top 2% of podcasts globally. Through candid conversations with thought leaders and high-growth entrepreneurs, he explores the mindset and mechanics of scaling with purpose.
Timestamps (may vary by 2-4 minutes depending on your podcast platform)
01:53 Introduction to Scaling with Brendan McGurgan
04:05 The Principles of Simple Scaling
14:07 Understanding the Psyche of a Leader
19:31 The Four Freedoms of Entrepreneurship
24:30 Common Pain Points in Scaling Businesses
32:07 Filtering Opportunities and Staying Focused
39:57 Finding Your Unique Ability and PassionToday's podcast is sponsored by The Circle (my online group business mastermind)
https://briankeanefitness.com/online-mastermind
(website)
https://simplescaling.com/
(Instagram)
www.instagram.com/bennymcgurgan
www.instagram.com/simple_scaling/
(Facebook)
www.facebook.com/simplescaling
(LinkeIn)
How to create a clear vision for scaling success | Brendan McGurgan posted on the topic | LinkedIn
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Andy Zoltan is an entrepreneur who founded a yoga platform that sold $11M in online programs.
Now he helps mindful coaches create lifestyle empires.
Timestamps:
00:38 Introduction to Systems and Stability03:38 The Importance of Brand and Strategy
06:42 Learning from Failures: The DoYou.com Experience
09:46 Content Creation as a Media Company
12:25 Navigating the Red Ocean of Competition
15:31 Crafting Offers: Balancing Scalability and Personalisation
23:43 Building Systems for Success
30:06 The Power of Collaboration
34:52 Common Mistakes in Yoga Businesses
40:41 Overcoming Imposter SyndromeToday's podcast is sponsored by the Circle:
https://briankeanefitness.com/online-mastermind
(Website)
www.impact.me
(Instagram)
www.instagram.com/itszoltan/
(Youtube)
www.youtube.com/@itszoltan
(Threads)
www.threads.com/%40itszoltan
(Facebook)
www.facebook.com/itszoltan/
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This is by far the most frequently asked question I get amongst online and offline coaches, small gym owners etc.
Here a free training video for:
Lead Generation for Fitness Business.
It will also subscribe you to my business email list (which you can unsubscribe from at any time)
I hope it helps.
https://briankeanefitness.com/landing/lead-generation-for-fitness-businesses
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A solo podcast with Brian breaking down Instagram's optimised posting schedule, formats and content style according to Instagram.
Timestamps:
00:00 Introduction to Instagram Marketing Strategies
03:13 Optimizing Posting Schedule and Content Formats
06:01 Engagement and Building Trust through Storytelling
08:49 Strategies for Increasing Views and Engagement
12:02 Creating Valuable Content for Loyalty and Shares
14:47 Practical Tools and Tips for Instagram Success
17:55 Final Thoughts and Conclusion
Join the Circle (group business coaching with Brian)
https://briankeanefitness.com/online-mastermind
Business Mentorship:
https://briankeanefitness.com/mentorship-and-business-coaching
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