Episodes
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Becoming a great copywriter is not easy. But there are things you can do that 99% of other writers will not invest the time to accomplish. In the 427th episode of The Copywriter Club Podcast, we talked with copywriter Jason Rutkowski about the process of mastering copy, how to find a mentor, and all the effort that goes into the process of becoming great. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Parris’ Book List
The Single Best Way to Get Clients
On Writing Well by William Zinsser
The Brilliance Breakthrough by Eugene Schwartz
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: It’s the holidays and if this year is like most of our past years, that means fewer of our regular listeners are tuning in for the next week or two. So instead of bringing on a new guest you won’t have the opportunity to listen to and learn from, I’ve gone into the archive to uncover an excellent old episode that you probably missed. And if you did hear it back when it aired a few years ago, you might have forgotten it.
But honestly, this is one of our best interviews about mastery and the process of becoming an in-demand copywriter. The guest for this episode is Jason Rutkowski. At the time we interviewed him, Jason was writing for some of the top financial and health clients. So he’s got a lot of great, timeless advice.
You’ll also hear Kira in this episode. Long time listeners will know Kira is a co-founder of The Copywriter Club and until the middle of this year, my co-host for The Copywriter Club Podcast. Some of you have been asking, where she went? Earlier this year, Kira shared that after seven years of building The Copywriter Club, she was interested in pursuing some other challenges. So while she’s still offically a partner behind the scenes, she hasn’t been actively involved in the podcast and our programs for the past six months. Everything’s fine. There was no messy break-up… and who knows, if the right opportunity presents itself, we may work on something together again. We’ll see.
So, while you’ll hear Kira’s voice, she is still working on other stuff for now.
One more thing before we get to the interview, you’ve heard me talking about The Copywriter Accelerator Fast Track and that in the coming weeks it will be retired forever. This is the proven business building program used by hundreds of copywriters to start and grow their businesses. Many used it to create six figure businesses. A few have earned seven figures since completing the program. And I know it will work for you too. But time is running out to get the strategies, insights and ideas we share in this business-building program. So go to thecopywriterclub.com/fasttrack now to learn more—and if its a fit for you, join so you can build a successful copywriting business for yourself.
And now, enjoy this throwback interview with Jason Rutkowski.
Hey Jason.
Kira Hug: Welcome Jason.
Jason Rutkowski: Hey Kira, hey Rob.
Kira Hug: How’s it going? Glad you’re here.
Jason Rutkowski: Oh no, I’m excited. I haven’t done one of these in a while, so I was excited to do it with you.
Rob Marsh: Definitely took a little time to get our schedules aligned. We’ve been trying to make this happen for a little while, because we know a little bit about you and where you write and we think it’ll be a great conversation, so we’re glad to have you here.
Jason Rutkowski: Yeah, definitely.
Kira Hug: All right, so let’s kick this off. Jason, how did you end up as a copywriter?
Jason Rutkowski: Okay, I’ll give you the quick story about this. I was 19. I just finished my freshman year of college. I got an internship at a normal 9-to-5 job. And I realized I hated it. I was like, oh man. I saw all these people who worked in an office, you know, 30, 40 years; I’m like, is this really going to be my life?
And also at the same exact time, -
The world is drowning in content—most of it bad. So when a creator is doing something different, something that really stands out and challenges the rest of us to up our game, we pay attention. That's why Content Strategist Heather Parady is our guest for the 426th episode of The Copywriter Club Podcast. Heather shared her unique approach to content creation and lays out a roadmap for anyone else who wants to up their content game. Click the play button below, or scroll down for a full transcript.
Stuff we mentioned to check out:
The Copywriter Accelerator Fast Track
Save the Cat by Blake Snyder
Heather's Website
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: Content is everywhere. Almost every business knows that content is one avenue that helps prospects discover and connect with them. I’m not telling you anything new here, most copywriters work with clients who need this kind of content whether it’s on social media, regular emails, videos, workshop and webinar content. We even use it ourselves.
So when I discover someone who is making cotent that stands out or is even a little bit different, I pay attention. And today’s guest on The Copywriter Club Podcast fits that description.
Hi I’m Rob Marsh and today I’m speaking with Content Strategist, Heather Parady. I’ve been watching Heather’s content for a while now and I am impressed. She connects ideas from interviews and books and all kinds of other sources to create short video content that grabs attention and teaches with a story, almost always gives me something to think about. This is one of my favorite interviews this year and I think you’re not only going to enjoy it, but you’ll have a bunch of takeaways to apply to your own business and content creation.
Before we jump in, as we wrap up the year I need to let you know that The Copywriter Accelerator as it is today is going away forever. This is the proven business building program used by hundreds of copywriters to start and grow their businesses. And I guarantee it will work for you too. But to get the eight modules, eight blueprints, the bonuses and the coaching calls that go along with it… you need to opt in now. And if you decide to join the Accelerator now, you’ll get absolutely free, the program I am working on behind the scenes that will replace it. I don’t even have a name for the new thing, just know that it will be worth it. And if you don’t agree, you’ll get your money back. Go to thecopywriterclub.com/fasttrack for details now.
And with that, let’s go to our interview with Heather Parady.
Heather, welcome to the podcast. I, I'm thrilled to be here. You know, as we were just talking before we started recording, I'm a big fan of yours. I would love to start with your story and how you got to where you are building this list, this following that you have, you know, video producer, all of the things. Yeah. How did you get there?
Heather Parady: Well, first of all, thanks for having me on. I was listening to your show and I'm just really impressed with the quality of guests and the topics and how thorough you guys are and professional. It's just really, really valuable, valuable show that I look forward to continually listening to now. I was a therapist, you know, I went to school to sit in rooms with people and hear their problems and sort it out. psychology of trying to figure out why we are the way that we are. And I've always been kind of like a helper. You know, I think through and through, that's really who I am. So it's funny because a lot of people are kind of coming to me for like the media side of stuff. They're like, video editing and all this stuff. And I'm like, that's something that I'm learning how to do. It's not something that I've been doing all along. What I've been doing all along is sitting with people and reading books on Adler and Carl Jung and stuff like that. -
Episodes manquant?
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Wondering how copywriters could be using Facebook and Instagram ads to grow their business? Our guest for the 425th episode of The Copywriter Club Podcast is Kwadwo Sampany-Kessie. Kwadwo had to reinvent his business during the pandemic. And today he helps businesses grow with ads on Meta. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
The Accelerator FastTrack
The Art of Online Business Podcast
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: Facebook ads. Copywriters write them. Some copywriters run them. All of us see and click on them. And yet, most of us don’t have a deep understanding of how to use them for our clients or our own businesses. It’s not a skill you can easily pick up by listening to a podcast, but we can get a deeper understanding of them with the help of an expert.
Hi I’m Rob Marsh and on today’s episode of The Copywriter Club Podcast, my guest is Facebook Ads Manager Kwadwo Sampany-Kessie. Kwadwo’s business collapsed during the pandemic and he had to create an entirely new means for supporting his family. So he began a business helping others use Facebook to promote their products.
That’s not all we talked about. Kwadwo talked about the value of learning a new language and how that can change your perspective on the world. And the challenges of starting over. I think you’re going to like this episode.
Before we get to that… I’ve been telling you about The Copywriter Accelerator FastTrack— that’s our business foundations program used by more than 350 copywriters to start, build and scale their own writing business. Graduates include six-figure writers like Justin Blackman, Kirsty Fanton, Michal Eisik, Dani Paige, Krystal Church and hundreds of others.
The only way to get the business changing strategies and proven ideas we share in The Accelerator is with the Fast Track edition. And it will be going away sometime in the new year. So if you’ve been thinking of joining the accelerator, this is just about your last chance to get that game-changing program. I’m working on a new program that will replace it… something that will be more concise and immediately applicable. It’s too soon to reveal the details but if you join The Accelerator FastTrack before we launch this new program, you’ll get The Accelerator and free access to the new program when it launches. That includes all of the content, the 8 modules and blueprints and several bonuses that will help you find and land the high-paying clients you want. If you get started with the FastTrack now, when the new year is here you’ll be ready with a steady flow of clients and a signature service you’re proud to offer them. Visit thecopywriterclub.com/fasttrack to learn more today.
And now, let’s go to our interview with Kwadwo...
Kwadwo welcome to the podcast. I'm excited. First of all, as I said, as we were starting to chat just to meet you, but also to have you on to tell us your story, how you became a Facebook ads manager, a strategy partner, host of a very popular podcast. How did you get here?
Kwadwo: Let's go back to when I was sitting in Beijing, China, the capital of China, with my wife at a Mediterranean restaurant. And we were enjoying our hummus and naan and we're sitting and we're overlooking like a popular shopping strip. And so we're chatting and just relating about China life because I've lived there for 12 years. And the next thing that happened was It's very typical for me, but my wife had never experienced before. And so a couple of tables down, there's two Russian girls. They had spotted me, and they had started giggling like they saw somebody famous. And the thing is, I was famous, and I'll go into that in a moment. they made their way over to the table and, you know, say, excuse me, introduce themselves and wanted to take a selfie with me. So I introduced them to my wife and then did the selfie thing and they wen... -
A lot of copywriters need a way to attract prospects... but more than that, they need to do it in a way that immediately communicates that they're the expert—an advisor clients can trust. In the 424th episode of The Copywriter Club Podcast, I spoke with copywriter Meg Kendall about creating an industry report that does this perfectly. If you want to stand out from all the other copywriters who depend on lead magnets and social posts to get clients, you need to listen to this episode. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Meg's Website
The Copywriter Accelerator Fast Track
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: One of the biggest challenges copywriters face… actually it’s not just copywriters, it’s freelancers of every kind… one of the big challenges we all face is getting noticed. But more than that, getting noticed in a way that builds trust with the clients you want to work with.
Just about everyone has a lead magnet… or an email list… or content on social media… all with the intent of making a connection to prospects and potential clients. If you don’t have those you should. They’re table stakes for creating a successful business.
But because everyone has them, you have to do more than these to stand out. One way to stand out is to write an eye-opening industry report that immediately sets you up as the expert in the field. It’s more than a download, it’s a shortcut to interviewing potential clients, establishing relationships with them, and demonstrating your ability.
Hi I’m Rob Marsh and on today’s episode of The Copywriter Club Podcast, my guest is copywriter Meg Kendall. Meg followed this exact path to connect with several potential clients in her niche. She’ll be sharing exactly how she did it in this interview.
Before we get to that… you’ve heard of The Copywriter Accelerator program. That’s our business foundations program used by more than 350 copywriters to start, build and scale their own writing business. Graduates include six-figure writers like Justin Blackman, Kirsty Fanton, Michal Eisik, Dani Paige, Krystal Church, and today’s podcast guest, Meg Kendall.
We no longer run that program live… the only way to get the business changing strategies and proven ideas we share in The Accelerator is with the Fast Track edition. And as I mentioned on this show last week, even that will be going away sometime in the new year. So if you’ve been thinking of joining the accelerator, time is running out. What will replace it? It’s too soon to reveal the details but if you join the accelerator fast track before we launch this new program, you’ll get early access to both the accelerator and the new program. Until then, you get all of the content, the 8 modules and blueprints and several bonuses that are included in The Accelerator Fast Track. And when we launch the new program sometime next year, you’ll get that updated program too. Don’t wait to work on your business so when the new year is here you have a steady flow of clients and a signature service you’re proud to offer them. Visit thecopywriterclub.com/fasttrack to learn more today.
And now, let’s go to our interview with Meg Kendall.
Hey Meg, welcome to The Copywriter Club Podcast. Let's start with your story. I've been watching you build your business now for a couple of years. I think it's a good one.
Meg Kendall: All right. Yeah. I feel like my story is kind of similar to a lot of other copywriters and that it's very winding and maybe a lot of the backstory is fairly irrelevant to what I do now. So I had a fairly long career in hospitality. I worked as a server and a bartender for about 10 years, and it was pretty hard to leave. At some points, I wasn't sure I would ever leave. And then I finally broke out, and that was via going back to school for the millionth time, it feels like. Really, -
For the 423rd episode of The Copywriter Club Podcast, we're checking in on the progress A.I. has made over the past year with Jon Gillham, founder of Originality.AI. We talked about how originality helps protect writers from false accusations of plagiarism and checks facts (unlike ChatGPT and Gemini), plus some of the risks that A.I. poses to the world of content creation. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Get the AI Bullet Writing Prompt
Originality.AI
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: Almost two years ago, we realized that A.I. was not just a new idea that copywriters and content writers needed to pay attention to, rather it was a game-changing technology that would impact almost everything writers do. The number of new tools and features that include use A.I. to deliver their benefits is in the thousands. That’s a big part of why we launched the A.I. for Creative Entrepreneurs Podcast last year. You can find more than 20 conversations about A.I. on that podcast.
But as A.I. has become almost commonplace, we stepped away from doing so many interviews about artificial intelligence and just how it is changing our industry. But I’m thinking it’s about time we checked in on how the tech has changed over the past few months and what copywriters should be using it for… if they aren’t already doing it.
Hi I’m Rob Marsh and on today’s episode of The Copywriter Club Podcast, my guest is Jon Gillham, the founder of Originality.AI. This tool is the most accurate A.I. detector available today. What’s more in addition to checking for content created by A.I., it’s a fact checker—something tools like Gemini and ChatGPT have struggled with, it checks for plagiarism, and will help protect you against clients and others who might claim your writing isn’t original. We talked about how they do it and the risks A.I. continues to pose for writers on this episode, so stay tuned.
Before we get to that… last summer we ran the last ever live cohort of The Copywriter Accelerator program. Since then, the only way to get the business building insights and strategies that we shared with more than 350 copywriters over the past seven years was to join the Fast Track version of the accelerator at thecopywriterclub.com/fasttrack. But I’ve been working on an updated version of that program and it too will go away soon. So if you’ve been thinking of joining the accelerator, time is running out. What’s coming next? It’s too soon to reveal what I’ve been working on, but if you join the accelerator fast track before we launch it, you’ll get early access to the new program, absolutely free. Until then, you get all of the content, the 8 modules and blueprints and several bonuses that are included in The Accelerator Fast Track. And when we launch the new program sometime next year, you’ll get that updated program too. Don’t wait to work on your business so when the new year is here you have a steady flow of clients and a signature service you’re proud to offer them. Visit thecopywriterclub.com/fasttrack to learn more today.
And now, let’s go to our interview with Jon Gillham.
Hey, John, welcome to The Copywriter Club Podcast. We'd like to start with your story. So how did you become the founder of Originality AI, and I guess also the co-founder of AdBank and Motion Invest and Content Refined? You've done a lot of this company starting thing.
Jon Gillham: Yeah, it's been a journey. Yeah, so my background was as a mechanical engineer, did that in school, and then I always knew that I wanted to get back to my hometown and started some sort of online projects. A lot of those projects all had sort of a central theme around creating content that would rank in Google, get traffic, and monetize that, whether that was an e-commerce site, a software business. And then at one point, we built up some extra capacity within the team ... -
Starting and growing a copywriting business isn't easy. So when we find a writer who seems to have figured it out, it's worth taking a closer look to see what's going on. So for the 422nd episode of The Copywriter Club Podcast, I asked Megan Smyth to share more about her business and podcast and how she's gotten so many things right as she's grown. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
The Copywriter Accelerator Fast Track
Megan's website
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: One of the things I love most about what I do at The Copywriter Club is the opportunity I have to see copywriters grow in so many different ways. They get better at writing. They build and develop amazing businesses that support the lifestyle they want—sometimes that’s something as dramatic as a full-time, six-figure business and other times it’s a part-time gig that helps pay some of the bills. And for copywriters who already have a business, it’s fun to watch them change and update the way they market themselves, create products, and find their ideal clients. Honestly, it’s a big part of why I do what I do.
Hi I’m Rob Marsh and on today’s episode of The Copywriter Club Podcast, I talked with copywriter and launch consultant, Megan Smyth. As you’ll hear during this interview, Megan is one of those copywriters who has made big changes to her business over the past couple of years. Megan’s a pre-med student turned copywriter and the business she’s created will inspire anyone who is just starting out or is ready to make a change—heck, I’m inspired by the progress she’s made. So stick around and listen to what Megan has to share about how she did it.
Just a quick note… on this episode, we’ll mention The Copywriter Accelerator program that helped jump start Megan’s business and brand creation. That program is no longer available—at least in the format that Megan participated. However, we’ve taken all of the content, the 8 modules and blueprints and several bonuses and repurposed them into what we’ve called The Accelerator Fast Track. This version is designed to help you get results even faster. If, as you listen to us discuss that program, you are interested in how it might help you and your business, simply visit thecopywriterclub.com/fasttrack to learn more.
And now, let’s go to our interview with Megan Smyth.
Megan, welcome to the podcast. Tell us how you got started. How'd you become a copywriter, a course creator, now doing some coaching as well? You've come a long way.
Megan Smyth: Yeah, doing all the things. Well, first of all, thank you for having me. I'm very excited to be here. It's an honor to be on this show. It's one of the very first podcasts I started listening to on this journey. So, you know, if we're talking about how I got started, very first copywriting and business podcast I ever listened to was yours. And I've learned so much from you and Kira. But yeah, so to kick it back, I did not grow up dreaming of being a copywriter. I've yet to meet anyone that even knows what that was at a young age. My plan was to be a doctor. So I studied pre-med in university, and I realized about halfway through that something was just not right. I was enjoying it, but not as much as my friends around me in the program. And I was sort of on this fast track to success. It seemed like I had it all figured out. I was in this great program. I was applying for early admission to med school and all these things. And there was just this voice in the back of my head that was like, this is not it. Something's not right. And so when all of my friends in the program were writing the MCAT over the summer, I took the summer off and I booked a one-way ticket to Thailand. And that was sort of my escape plan. Rather than tell everyone that I was having these doubts, I just left the country for three months. -
What does it take to create a course that delivers on its promise and ensures that students get through all of the material? On the 421st episode of The Copywriter Club Podcast, copywriter and course corrector, Maya Stojkovich, shares her COURSE framework for creating and fixing the programs experts sell in order to get results. There's a ton of crossover with copywriting sales messages, so grab your headphones and let's get to it. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
The Course Corrector
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: Why are so many course creators failing when it comes to selling their courses? Or worse, they do sell their courses or memberships or workshops, but the people who buy them don’t finish them. I’ve certainly bought my share of courses with the full intention that I was going to complete the training and the assignments, and they’re still waiting there months… sometimes years later. What’s up with that?
Hi I’m Rob Marsh and on today’s episode of The Copywriter Club Podcast, I talked with copywriter and course corrector, Maya Stojkovich. Maya is one half of the partership behind the Course Corrector—a program designed to help course creators fix the things that keep course buyers from finishing the work and getting the result they want. The other half of this partnership is Linda Perry who has been on the podcast several times before. On this episode, Maya shared the formula for making sure a course will deliver the promised result and keep students engaged. And smart copywriters will notice some big similarities between what she shared and what we often put into a winning sales message. So stay tuned.
Just a quick plug… this episode is sponsored by The Copywriter Underground… the only membership for copywriters focused on helping you build your business skills—the skills that help you attract clients, create services they want to buy, price them effectively, and run a business that’s fully booked and profitable. Does it reallly make a difference? Yes it does. Members tell us its the best investment they’ve ever made in themselves. The training resources, templates, critiques and community are game changers. And you can find out more… even try it risk free for thirty days at thecopywriterclub.com/tcu
And now, let’s go to our interview with Maya Stojkovich.
Hey, Maya, welcome to The Copywriter Club Podcast. Let's start with how you got to where you are. How did you become a copywriter, a teacher, and now a course corrector?
Maya Stojkovich: Yeah, absolutely. And thank you so much for having me on. I'm so excited. That is a wonderful question. How I got here, I'd say, is a pretty non-traditional route. Everything about it seemed traditional at first. I went to college. I got an English degree. I actually started off working in politics and that's what I really thought I wanted to do. And then I ultimately recognized that it wasn't the life for me. And so I actually ended up coming home and I was trying to reassess and, you know, I got the chance to actually join the Accelerator, and that was the first course I ever took. And I sat there and was like, this is really something. But there was a piece that was missing. I wasn't fully engaged, but I also like to blame that on being 20 and 21 and not really knowing who I am at that age. And I continued to learn. I took so many courses. That full year, I was just taking course after course. I actually ended up becoming a certified mindset coach. And that really helped shape the rest of my career path. I actually settled down into marketing for a while, and then I up and moved, and I ended up being a paralegal, a teacher, an education programs coordinator. And it seems all over the place, but now sitting where I am as one half of the course corrector, I recognized that my entire path was just setting me up to become this course... -
Marketing consultant, Leticia Collins is our guest for the 420th episode of The Copywriter Club Podcast. She's an expert in community-based email list growth, so it's no wonder she added 4300 people to her list in less than a week. Want to know how she did it? Then this episode is for you. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Leticia's website
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
The money is in the list, or that’s what we’re told. And before you can work on getting some of that money out of the list and into your business, you need a list. If your list is small, you need a bigger list. If your list is full of the wrong people, you need to find the right people. As a business owner, one of your big challenges is your list. And knowing that, would you like to hear how you can add hundreds, maybe even thousands of qualified names to your email list in as little as a week?
Hi I’m Rob Marsh and on today’s episode of The Copywriter Club Podcast, I talked with marketing strategist Leticia Collins. Tish is a successful marketer who has worked hard to grow her list. And in this interview, she shared how she added 4,300 subscribers to her email list in one week. And triped her revenue in the process. If you want to grow an email list full of potential clients for your business, this episode is for you.
Before we get to that though… you hear me tell you about several resources that we’ve put together to help you build and grow a writing business. I’m going to quickly list a few of them here so you can get the help you need… we have a free facebook group called The Copywriter Club. You can find us on Facebook and request that we add you to the group where you’ll find seven years of threads about all kinds of copywriting and business questions.
Obviously you know about this podcast. You’re listening to it right now and there are more than 400 interviews with successful copywriters and other experts in our backlist. Once you’ve listened to this episode, scroll through to find interviews with people like Seth Godin, Jay Abraham, Jereshia Hawk, Joanna Wiebe, Todd Brown, Kennedy and so many others. Honestly, it’s the best free library of copy, content and business ideas that you’ll find anywhere. And it’s at your fingertips. Take a minute now to subscribe on your favorite podcast player so you don’t miss another episode.
And right now you can get our free, 36 page mini-book called How to Find Clients when you go to thecopywriterclub.com/findaclient . I guarantee you’ll find at least one and probably 5-10 ideas you can use to find a client for your business. We’re here to help you build a business, so be sure to take advantage of all the free resources we’ve provided for you.
And now, let’s go to our interview with Tish Collins.
Welcome to the podcast, Tish. I want to start with the question we always start with, which is how did you become a content creator, a digital marketing strategist, business mentor, all of the things?
Leticia Collins: Hi, well firstly thank you so much for having me on, it's so lovely to be here. And I got started in business, I started my business back in 2019 and I never really saw myself becoming a business owner at all, I kind of fell into it. It started when I went to university, I studied journalism and creative writing and one of our assignments, one of the very first assignments was for us to start a blog. I had always wanted to do that. So I was really excited about it. I started my blog and it was going to be like a portfolio for when I became a journalist. Obviously that didn't happen. Um, but what did happen is I began to grow my blog. I grew my Instagram. I started working with brands and I kind of started my first business that way. And then after a few years I began to get some questions about how I was getting paid to work with brands and growing my Instagram so fast. -
The publishing platform Medium's been around for years. But the company has made a few changes recently that might make you reconsider whether or not you should be writing on Medium. Our guest for the 419th episode of The Copywriter Club Podcast is Thomas Smith. I asked Thomas to share some of the reasons Medium has become a place for readers to find great content as well as a place for writers to not just share their thoughts, but also to potentially earn a respectable income stream by posting thoughts there instead of social media or your own blog. Why Thomas? Well, he's earned more than $19,000 for a single post on the platform, and well over six figures over the past couple of years. So he knows a thing of two. And he shared it all on this episode. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Thomas's Thrive on Medium Course
How to Find Clients 36-page Mini-book
The FREE Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: It’s been said so often that it’s almost become a meme… there’s this idea that successful millionaires… or maybe its billionaires, I can’t quite remember, but successful millionaires have on average seven different streams of income. They may have a salary or income from a business they own, they earn dividends on their investments, maybe they have income from property they own, and so on. And people share this idea with the intention that those of us who hear it will also think about ways to add different potential income streams to our businesses.
But as a content writer or a copywriter, you may not have access to investment that pay dividends yet. Or property you can rent out. Or many of the other more traditional ways these very wealthy people earn money. But that doesn’t mean that there aren’t options for us. In fact, some of these options may be easier for you and me, than for the Jeff Bezos and Elon Musks of the world to capitalize on.
Hi I’m Rob Marsh and on today’s episode of The Copywriter Club Podcast, I talked with successful Medium writer, Thomas Smith. Thomas has been writing on and making good money with Medium. He recently released a course that shows how he does it. And I wanted to chat with him about the possibilities for content writers and copywriters to use Medium as a potential revenue source—especially for the kinds of writing we might want to do for ourselves instead of our clients. If you write for you… you may want to listen to this episode twice so you pick up on all the ideas Thomas shares about growing an audience and income stream using Medium.
Before we get to that though… you hear me tell you about several resources that we’ve put together to help you build and grow a writing business. I’m going to quickly list a few of them here so you can get the help you need… we have a free facebook group called The Copywriter Club. You can find us on Facebook and request that we add you to the group where you’ll find seven years of threads about all kinds of copywriting and business questions. Obviously you know about this podcast. You’re listening to it right now and there are more than 400 interviews with successful copywriters and other experts in our backlist. Once you’ve listened to this episode, scroll through to find interviews with people like Seth Godin, Jay Abraham, Jereshia Hawk, Joanna Wiebe, Todd Brown, Kennedy and so many others. Honestly, it’s the best free library of copy, content and business ideas that you’ll find anywhere. And it’s at your fingertips. And right now you can get our free, 36 page mini-book called How to Find Clients when you go to thecopwriterclub.com/findaclient . I guarantee you’ll find at least one and probably 5-10 ideas you can use to find a client for your business. We’re here to help you build a business, so be sure to take advantage of all the free resources we’ve provided for you.
And now, -
Want to write a book? There are plenty of experts who will tell you how. But Allison Fallon has an approach that's different from all the others—at least, that's how it felt to be. Allison is the guest for the 418th episode of The Copywriter Club Podcast and when you hear what she shares about the process of writing, I think you'll agree, she does this a little differently—and it might just be the approach that works for you. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
The Power of Writing it Down by Allison Fallon
Write Your Story by Allison Fallon
Indestructible by Allison Fallon
Packing Light by Allison Fallon
Allison's Website
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: As a copywriter or a content writer or someone who is thinking about exploring these career paths, you’ve probably toyed with the idea of writing a book. Maybe you’ve got a great story that absolutely has to be told. Or perhaps you’ve heard that a book is the best business card and can open doors with clients who then hire you to write for them. Or maybe you’ve got a screenplay you work on for a few minutes after your client work is done. More likely… you’ve thought about one or more of those things, but haven’t yet put pen to paper, or fingers to keyboard.
I’m always thinking of ideas for books, some of which I have started, others I’ve put away for later. And to help me as I process these ideas, I’ve read several books about writing books… how to do it, what to include, all that stuff. Recently I came across another book about writing books that was very different in its approach. It changed the way I think about writing… books and other things too.
Hi, I’m Rob Marsh, and my guest for today’s episode of The Copywriter Club Podcast is author and book writing coach Allison Fallon. You’ll hear me say it in the interview, but Allison’s book, The Power of Writing It Down, felt more like therapy than another book about putting together your book chapters in a particluar order or writing scenes or character development. After reading it, I wanted to talk with Allison about her approach and what it means, particularly for writers who might be writing to a non-fiction audience. I think you’re going to like this interview.
Before we jump in with Allion…
Last week I mentioned our special free report called How to Find Clients. And I want to share that again because it features more than 20 different things you can do, starting right now, to find your ideal clients. It also shares the 4 mistakes you absolutely can’t afford to make when looking for clients—if you do, you are dead in the water… and it also shows you five things you need to do before you reach out to the people you want to work with IF you want them to say yes. This isn’t some dainty one page PDF you’ll forget about in a day or two… it’s 36 pages jam packed with ideas that either we’ve used in our own businesses or we’ve seen other successful copywriters use to grow theirs. You can get your free report by going to thecopywiterclub.com/findaclient that’s all one word. Thecopywriterclub.com/findaclient. Get your free report now.
And with that, let's go to our interview with Allison…
Allie, welcome to The Copywriter Club Podcast. I would love just to start with your story, and I know you've got a really great story, but how did you become an author, speaker, founder of Find Your Voice?
Allison Fallon: Yeah, I have always wanted to be an author for as long as I can remember. I often tell a story about being in fourth grade, and that was the first time that I really realized that I had a teacher who pointed out a skill I had for storytelling. And I just remember feeling like, oh, I can like something and be good at something and be acknowledged for it. And so that kind of started the spark for wanting to tell stories and in a longer format, like writing a book. -
In the 417th episode of The Copywriter Club Podcast, I spoke with case study copywriter Dana Owens... and of course we talked in depth about writing case studies. But as we talked, Dana shared her connection secret for getting plenty of leads for the work she wants to do. It's a great idea that any copywriter can borrow and use to grow their own business. But to get it, you're going to have to listen. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Dana's Tools for Case Study Writers
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: One of the client finding ideas I like to talk about is making connections with other service providers. Instead of thinking of other copywriters as the competition, think of them as business associates who can support you in all kinds of ways including by sharing leads. I’ve mentioned more than once that copywriters have shared leads with me that have resulted in more than six figures worth of business over the years.
With results like that, of course you should connect with other copywriters and content writers. But there may be an even better group to connect with when it comes to getting clients. It’s just one of the things we cover on this episode of The Copywriter Club Podcast.
Hi, I’m Rob Marsh, and my guest for this episode is case study copywriter Dana Owens. We covered a lot of ground in this interview including how Dana kind of stumbled on this perfect partner for leads in her busines. If you write case studies it’s a connection idea you can steal and use today. But if you write any other kind of copy, you can use this idea as well, you’ll just have to figure out who your perfect connection partner is. So stick around to hear more about it.
Before we jump in with Dana…
It’s been a little while since I’ve mentioned our special report called How to Find Clients that features more than 20 different things you can do, starting right now, to find your ideal clients. It also shares the 4 mistakes you absolutely can’t afford to make when looking for clients—if you do, you are dead in the water… and it also shows you five things you need to do before you reach out to the people you want to work with IF you want them to say yes. This isn’t some dainty one page PDF you’ll forget about in a day or two… it’s 36 pages jam packed with ideas that either we’ve used in our own businesses or we’ve seen other successful copywriters use to grow theirs. You can get your free report by going to thecopywiterclub.com/findaclient that’s all one word. Get your free report now.
And with that, let's go to our interview with Dana…
Hey Dana, it is so great to see you. Welcome to The Copywriter Club Podcast. You know how this goes because you've been part of The Copywriter Club world for a long time, but let's start with your story. How did you become a copywriter?
Dana Owens: Well, first of all, I'm so excited to be here. I actually learned that copywriting was a real thing from the Copywriter Club podcast. Seven years ago, I remember taking a road trip with my husband. And that was like back in the day where I had to connect his iPad to the car through a USB cord. And I had like 10 episodes of The Copywriter Club Podcast downloaded. And throughout the road trip, we listened to the episodes. And that's when I realized copywriting could be like a real career and a real business. And that's when he also learned it. So the fact that I'm talking to you today is just like, I don't know, a funny, funny, full circle moment.
Rob Marsh: So that's amazing.
Dana Owens: Yeah. But I started, um, I got involved in copywriting. Like I wish I would have started so much earlier than I did, but I graduated with a journalism degree and became a journalist for one year. Um, I went to work for a local, I'm from Michigan. So it was like a local small town paper and was the police reporter into the police be... -
Starting a business is hard. And having enough runway to get off the ground is a big part of whether you succeed or fail. Content creator and author of the Hey, Freelancer newsletter, Blair Sharp, is our guest for the 416th episode of The Copywriter Club Podcast. Blair shares how she made sure she had enough runway to figure things out when she launched her business. There's a lot in this episode, including Blair's story of giving up alcohol. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Blair's website
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: This podcast episode is all about what I like call runway. And maybe the best way to explain what I mean by that is a comparrison of your business and an airplane. It takes energy to get an airplane of the ground. The pilot needs to spin up the engines, the aircraft has to accelerate, the wing flaps need to be adjusted to get “lift” so the aircraft rises. And because all of this takes a bit of time… you need a runway to move down while it all comes together.
Your business is a lot like that. Most businesses don’t take off like rocketships. They need runway while you figure a few things out and get the momentum to take off. It takes time… so having a long runway can really benefit your business.
Hi, I’m Rob Marsh, and on today’s episode of The Copywriter Club Podcast, I’m speaking with content creator, part-time psychometrist and author of the Hey Freelancer newsletter, Blair Sharp. The way Blair has built her business is the perfect example of using a runway and time to figure things out, instead of just leaping into the unknown and hoping for the best. It’s a model that a lot of freelancers could benefit from. So stick around as she lays out how she’s made it work for her.
Before we jump in with Blair…
Tomorrow, October 9 is the day of our next members-only training on how to create a lead magnet that not only helps you grow your list, but attracts your ideal clients and buyers, not just people looking for a free download. Our guest Kennedy from Email Marketing Heroes will be sharing a totally new way to create lead magnets that create buyers. That’s how he describes it.
If you want to build your own list or you want to be hired by clients who need help with emails and lead magnets for their own lists, you need to see this masterclass. And the best way to do that is to join The Underground at thecopywriterclub.com/tcu. As a member you’ll have access to dozens of expert trainings all focused on helping you attract more clients and get stuff done. I promise, you can use these trainings to build your skills and expertise so you can raise your rates and earn the living you deserve from your copywriting or content writing business. So jump in at thecopywriterclub.com/tcu today.
And now, let's go to our interview with Blair…
Hey Blair, welcome to the podcast. We want to start out by asking how you became a content writer, actually also a psychometrist, I think is… Yes, you said it correctly.
Blair Sharp: Most people don't know what that is or know how to pronounce it.
Rob Marsh: Okay, so psychometrist and you're the author of the Hey Freelancer newsletter. Yes. And so yeah, let's dig into that. How did you become all of these things?
Blair Sharp: Yeah, right. Well, it's kind of a long story. And whenever I tell it, I don't really know, like, where should I start? We've got 60 minutes here. So I've been a psychometrist, which means I test people's thinking. So I work at the Mayo Clinic. I've been there. I'm in Rochester, Minnesota. I've been at that job for just over 10 years. So I just hit my 10-year mark. And I started writing for a local parenting blog, just on a volunteer basis, in 2019. And really enjoyed it, just as a little hobby. I was doing a lot of essays, some things in the community. And it was kind of like a nice other mom. -
Most writers focus on the writing part of copywriting, which only makes sense as we're writers. But maybe we should be doing more copythinking before we start to write. Our guest for the 415th episode of The Copywriter Club Podcast is A-List Copywriter David Deutsch. And when it comes to thinking about copy, David has few peers. He talked about strategy, writing emotional copy, coming up with big ideas, and much more. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
David's website
The How to Write Emotional Copy Workshop
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: When we started The Copywriter Club Podcast, one of the things we were adamant about was that we would interview copywriters at all levels of experience and at all the various stages of their business journey. So we’ve spoken with copywriters who are just getting started along with those with years of experience. We’ve interviewed copywriters who call themselves content writers, strategists, consultants and various other titles. We’ve heard from marketers and authors and experts in all kinds of fields. In fact we used to start the podcast with the promise that you would listen and walk away with plenty of ideas you could “steal” for your own business.
With that background, it’s always a thrill to get the opportunity to interview an expert copywriter who has earned his place on the A-List. One of the go-to copywriters when it comes to being coached by one of the very best in the direct response world.
Hi, I’m Rob Marsh, and on today’s episode of The Copywriter Club Podcast, I’m speaking with A-list copywriter David Deutsch. David has generated more than a billion dollars in sales over the course of his career. Not bad. And probably someone we can learn from. You’ll hear this in the interview, but one of the things David likes to talk about is the difference between writing and persuasion and copywriting. The two ought to be the same, but often they’re not. I know I say this every episode, but I think you’re going to like this interview. So stick around.
Before we jump in with David…
It’s October. Which means the year is 3/4 done… we’ve all got one more quarter to reach the goals we set for our businesses at the beginning of the year. So let me ask you, how is it going? Are you ahead or behind your goals? What can you accomplish in the next 12 weeks that will move your business forward and set you up for a successful 2025… hard to believe the decade is half over… any way in my opinion the best place for copywriters to stretch and reach their goals is The Copywriter Underground, the paid membership with more than 100 hours of training, including an entire course on selling, a mini-course on proposals, more than 27 different templates, including a legal agreement, and so many other resources designed to help you grow. And each month, we invite a different guest expert to teach a new skill… this month’s members-only persentation is by Email Marketing Hero Kennedy on creating lead magnets that attract buyers, not freebie seekers to your list. It’s the kind of skill that will help you build your own list and make you so much more valuable to your clients. It’s happening next week in The Copywriter Underground which you can join at thecopywriterclub.com/tcu.
And now, let's go to our interview with David…
David, welcome to The Copywriter Club Podcast. I would love to start with your story. How did you become a direct response copywriter, a copy coach, and I think what some people would even say, you know, original member of the A-list of copywriters that are out there? Tell us how you got there.
David Deutsch: Oh, well, thanks. It's great to be here, first of all. And, you know, I started on I don't know how far back to go, but I started my advertising career at Ogilvy and Mather in New York, which was David Ogilvy's agency back when he still occ... -
Standing out as a content writer when you offer the same services as every other content writer is hard. We're talking blog posts, case studies, white papers... But if you're willing to go beyond the expected and find deeper problems your clients have, you can carve out a very different kind of business. For the 414th episode of The Copywriter Club Podcast, I spoke with content strategist Sarah Hopkinson about how she found a problem that she can solve and be the only content mixologist doing what she does. If you're a content writer who wants to solve bigger problems than writing blog posts for SEO, you're going to like this one. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
The Pocket Guide Sarah Created for us
Ry Schwartz Podcast Episode
Everybody Writes by Anne Handley
Sarah's website
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: A lot of content writers focus on serving clients who have obvious content needs. They know they need blog posts for SEO or case studies for a sales funnel. They’re solving problems that their clients know they have. And while there are plenty of opportunituies for copywriters in this space, there is a ton of competition too. Because a lot of writers, especially writers who are just starting out, will gravitate to these obvious problems and the clients who know they need these assets.
But there are deeper content needs that are a bit less obvious. And they can be a rich opportunity for the smart copywriters who can unlock them. Let me give you an example… there are hundreds of podcaster and video channel owners with months or even years of episodes full of great ideas and insights. But most podcast listeners don’t have the time to listen to every episode in order to get those insights. Take this podcast for example, if you were to listen to every episode, it would take you twelve weeks if you listened 8 hours a day to hear everything we’ve shared. But what if an enterprising content writer could unlock those insights so listeners didn’t have to put in the time, but could get the ideas in a lead magnet or PDF resource for a client. Now that’s a non-obvious content opportunity that a lot of clients have but almost no copywriters offer.
Hi, I’m Rob Marsh, and on today’s episode of The Copywriter Club Podcast, I’m speaking with content strategist and podcast content mixologist Sarah Hopkinson. Sarah has created a business that does exactly that—uncovers the best lost and hidden content that podcasters have in their archives, then helps her clients find new uses for those assets. Sarah has staked out a unique position in a niche with a ton of potential clients that almost no one else is serving. And I asked her how and why she did it. Stay tuned to here what she had to say…
Before we jump in with Sarah…
On this episode we’ll talk about the kind of lead magnets and other content that Sarah creates for her clients. We actually asked Sarah to go through some of our older episodes to find the very best ideas that our guests shared about finding clients. If you’d like to see what she discovered, simply visit thecopywriterclub.com/pocket. If you go to that url, you’ll be able to download a report that shares the ideas that Sarah uncovered on those older podcasts—ideas that still work today. Any way, check it out at thecopywriterclub.com/pocket
And now, let's go to our interview with Sarah…
Sarah, welcome to The Copywriter Club Podcast. Tell us, how did you become a copywriter and a podcast content strategist?
Sarah Hopkinson: Hey Rob, it is great to be here and I'm so excited to talk to you. I got into copywriting through like many copywriters, a slightly long journey. I did a degree in French and linguistics, which really set me up for life in France, and I decided that that was my goal to move from Britain to France, so I did that. -
Standing out and getting noticed is hard in a world with more than a million people calling themselves copywriters and content writers. Posting on social media, writing for LinkedIn, or even creating content for Google or Pinterest—all of those things work. But who wouldn't love to be featured in the Wall Street Journal or Business Insider? You get positive press and a high-value link to your site for SEO. Sign us up. But hold on... it's not as easy as you might think. My guest for the 413th episode of The Copywriter Club Podcast is Gloria Chou, a self-made PR specialist. And in this interview she spells out how you can attract those high value press placements to help grow your business. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Gloria's website
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: As you think about your copywriting or content writing business and all the things you need to do to get yourself out there and in front of your ideal clients… there are a lot of options. There’s social media with its various options from TikTok and Instagram to LinkedIn and Twitter and more. You can create a YouTube channel or a podcast. You can show up at events or in groups in places like Facebook. You can start your own groups using tools like Telegram, Skool, Circle, and of course Facebook. You can ask your existing clients to introduce you to their network and build a business on referrals. I even know one writer who had his car wrapped with a vinyl cover that advertised his work and contact information.
And honestly, those are just the most popular options—except maybe that car wrap. That might be a little more rare.
One of the most effective ways to get yourself out there is to be featured in a major publication or possibly on TV using PR. That kind of exposure comes with instant credibility and potentially, a massive audience of potential clients. What would an article in The Wall Street Journal or Business Insider do for your clients attraction efforts? I’m guessing it wouldn’t hurt. And if you’re like a couple of copywriters I know, it could instantly double or triple your business almost overnight.
Hi, I’m Rob Marsh, and on today’s episode of The Copywriter Club Podcast, I interviewed former television producer and diplomat and current PR guru expert and unofficial hype woman for dozens of small businesses, Gloria Chou. Gloria’s approach to getting PR is a bit different from other experts who talk about it and definitely worth learning about. What she shares in this interview could be just the thing you need to land the publicity you need to take the next step in your business. So stay tuned to hear what she had to share.
Before we jump in with Gloria…
You only have a couple of days until the next guest expert workshop happening in The Copywriter Underground. I’ve shared a lot of details about what The Underground includes on past episodes, so let me just say this. Unlike a lot of other memberships and groups, the underground is designed to make things easy. There aren’t dozens of modules to watch or complicated hoops to jump through. Just the focused insights and ideas you need to grow your business from wherever you are today to that goal you want to reach. We make building a copywriting business do-able.
So I mentioned the training coming this week. It’s with Pinterest Marketing expert Heather Farris. She’s going to show you how to use Pinterest to drive leads to your business. And how just one or two posts, can send new clients your way for years after you post on that platform. It’s a workshop that could add a bunch of new clients and thousands of dollars in new revenue to your existing business. And you can do it in about 30 minutes a week. To get access to Heather’s Pinterest secrets, you’ve got to be a member of The Copywriter Underground, which you can do at thecopywriterclub.com/tcu. -
How you present your products and services to your customers matters. And while most copywriters don't overtly say they do positioning work, the reality is, any messaging project pretty much requires it. The question is, how do you do it right? For the 412th episode of The Copywriter Club Podcast, we talked with copywriter and product positioning expert, Kate Guerrero about the formula for positioning the products you write about in a way that makes it easy for customers to understand not only what it is, but why they need it. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Positioning by Ries and Trout
Fletch’s website
The Copywriter Club Facebook Group
The Copywriter Underground
Transcript:
Rob Marsh: Positioning is a marketing term coined by Al Ries and Jack Trout way back in 1969. It refers to the practice of connecting your product or service (or your client’s products or services) to a single idea in your customer’s mind. And when it’s done well, your prospects and customers associate your brand with that idea. Some examples include Volvo and safety, Apple and creativity, and Disney and magic. Although few clients ask for copywriters to position their products, this is actually a big part of what we do, whether we do it consciously or not. So I thought it might be worthwhile to talk in depth about how copywriters can do it and the impact it has for their clients.
Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, I interviewed copywriter and brand positioning expert Kate Guerrero. Kate is the in-house writer for Fletch, an agency that focuses almost entirely on helping their clients position themselves on their home pages. As promised, she laid out the process that she and Fletch use to help their clients identify the ideas they can stand for in the marketplace. We also talked about the differences between copywriting and messaging—what she shared pairs nicely with our interview with Justin Blackman on last week’s episode. And finally we also talked a bit about fiction writing since Kate has a manuscript she’s been shopping to major publishers. That’s a lot to cover, but we did it, and I think you’ll like the result, so stay tuned.
Before we jump in with Kate…
The next expert training happening in The Copywriter Underground is coming up soon. You probably know The Underground is our community for copywriters who are actively investing in building their business and writing skills. It includes personalized coaching for you where I give you feedback and ideas to help solve the stickiest challenges you face in your business today. There’s a massive library of business-focused training to help you grow a resilient, profitable copywriting businesss. And each month we bring you a new guest expert training that will help you make even more progress in your business.
This month our guest expert is Heather Farris who will be showing you how to use Pinterest to drive leads to your business for years after you post on that platform. Unlike Twitter where tweets disappear after a few minutes, or LinkedIn and Instagram where posts are lucky to last a day, the content you post on Pinterest is close to permanent. That’s because Pinterest is more like a search engine than social media. Any way, Heather will be sharing how to use Pinterest to drive copywriting leads to your business… it’s the kind of idea that could add new clients and thousands of dollars in new revenue for you. But to get access to these closely held strategies, you’ve got to be a member of The Copywriter Underground, which you can learn more about at thecopywriterclub.com/tcu. Jump in now so you don’t miss this or any of the other upcoming expert skill trainings.
And now, let's go to our interview with Kate...
Kate, welcome to The Copywriter Club Podcast. You've heard a few episodes of the podcast, -
Brand voice is one of the "popular" ways to niche or differentiate yourself in the crowded world of copywriting. But what is it really? And how do you do it? We wanted to go deeper than the typical discussion on brand voice, so we asked the expert on the topic, Justin Blackman to join us for the 411th episode of The Copywriter Club Podcast. And we think you're going to like what he shared about it as well as writing brand manifestos and achieving mastery. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Join the Manifesto Maker program here
Brand Voice Academy
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: One of the niches that I commonly hear a lot of copywriters talk about focusing on is brand voice. Often they don't use those words. Sometimes they say things like they help clients tell their story or that they help you sound like you. Or maybe it's something like they help bring out your personality or capture the words that resonate with your best customers. All of those are ways of saying pretty much the same thing, brand voice. But while many writers talk about doing this brand voice thing, not many talk about how you do it. In talking about brand voice, I wanted to go a little bit deeper than the typical things that you might read in a blog post about brand voice or things that you might've even heard on podcasts like this one before. So that's what this episode is all about.
Hi, I'm Rob Marsh, one of the founders of The Copywriter Club, and on today's episode of The Copywriter Club Podcast, I interviewed copywriter and brand voice expert, Justin Blackman. We've actually had Justin on the podcast before, several times in fact, and we've even talked about brand voice with him before, but I wanted to go a little bit deeper this time to go beyond the typical frameworks and see what it really takes to identify your own brand voice or the brand voice of your clients. And I think you're gonna like our discussion, so stay tuned.
But before we jump in with Justin, you've heard me talk about The Copywriter Underground over and over and over. And I'm just going to remind you that the Underground is our community for copywriters who are actively investing in their businesses and in their writing skills. It includes monthly group coaching where we talk about the sticky challenges and problems that copywriters face in their business. It includes this massive library of training. There's more than 30 different templates. It's all focused on helping you grow your skills and get better at things like finding clients, conducting prospecting calls, writing hooks and leads, creating frameworks and processes for getting things done, and so much more. And each month we bring you a different business-focused training to help you grow your skills and grow your business. The next scheduled training is in a couple of weeks.
If you're listening to this, when the podcast releases, it's all about marketing on social media in a way that doesn't disappear in just a few seconds, a few minutes, or even a day or two. Like what happens to your posts on Twitter. Instagram, even LinkedIn. That's going to be with Heather Farris, who was a guest on our podcast a couple of weeks ago. We've asked Heather to customize what she's going to share so that it's really applicable to copywriters and content writers. And I think you're going to like what she will be teaching us this, uh, this in a couple of weeks in September.
And then in October, we're going to have last week's guest, Kennedy, come back and talk about creating the perfect lead magnet. If you listened to his episode last week, you're definitely going to want to join us for this training. So you're not just adding people to your list, but you're actually attracting people who buy and need the solutions that you have for the challenges that they face. -
If you're struggling to get the people on your email list to buy your products and services (or you want to help clients sell more to their lists), this episode is for you. We asked Kennedy from Email Marketing Heroes to be our guest for the 410th episode of The Copywriter Club Podcast. Kennedy shared his SCORE method that helped him increase his own sales by 1700%. Want to know how he did it? Click the play button below, or scroll down for a full transcript and get the secrets.
Stuff to check out:
Email Marketing Heroes
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: After recording more than 400 episodes where we’ve told the stories of hundreds of copywriters and shared many of their processes and secrets for finding clients and getting things done, I think my favorite episodes are those that lay out a playbook for doing something specific. Those episodes are like audio masterclasses where you get almost step by step instructions on how to do something differet. We’ve had a couple of episodes like this lately… and today’s episode is another one like that. We’re getting very specific with email strategy and a formula that could increase your sales—or the sales of your clients—by close to 20x.
Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, I interviewed mind reader, mentalist and founder of email heros Kennedy. Kennedy’s been a friend for a few years now. He spoke at our Copywriter Club event in London last year and shared a bit of what we talked about on this interview, so I was thrilled when he agreed to join me here to talk about how to string together email sequences in a way that massively increases revenue. If you apply what Kennedy shares in this episode, you could double or triple what you charge clients for emails and strategy simply because you’ll know how to drastically increase the results you get from your work.
Before we jump in with Kennedy…
I want to tell you about the next couple of guest expert trainings happening in The Copywriter Underground. In case you don’t know, The Underground is our community for copywriters who are actively investing in building their business and writing skills. It includes monthly group coaching where we help solve the stickiest challenges and problems copywriters are facing in their busienesses today. It includes a massive library of training all focused on helping you grow your skills and get better at things like finding clients, conducting prospecting calls, writing hooks and leads, creating frameworks and processes for getting things done and so much more. And each month we bring you a new business focused training to help you add to your skills and grow your business. The nexd training scheduled for September is all about Pinterest Marketing. And our guest expert for that is last week’s podcast guest, Heather Farris. I asked Heather to customize what she shares so it’s directly applicable to copywriters and content writers. And she agreed. She’s going to show you how to use Pinterest to create long-lasting funnels for your services. And in October, today’s guest, Kennedy is going to return to share something we touched on in today’s interview: creating the perfect lead magnet… so you’re not just adding people to your list, but you’re attracting buyers who want the solutions you have to their challenges. But here’s the thing with these unique guest trainings… they’re for members only. The only way you get these behind the scenes secrets is to join, which you can do at thecopywriterclub.com/tcu. Do it today, so you can join us for these upcoming, business changing trainings.
And now, let's go to our interview with Kennedy.
I want to start the way we usually do. And that's just with your story. And you've got a little bit of a different story. You are not a typical copywriter. In fact, -
Looking for a place to market your writing business where you may be able to be the only copywriter talking to your prospects? Pinterest may be the answer. Heather Farris, the go-to Pinterest Marketing Expert for a lot of service providers, course creators and others is our guest for the 409th episode of The Copywriter Club Podcast. She shared how to get started, how to find the right key words, and how to get clients off Pinterest and onto your mailing list (or buying your products). This is a good one. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Heather's Website
Heather's Pinterest Board
The Copywriter Club Pinterest Board
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: It doesn’t matter how good you are as a copywriter, if your ideal clients can’t find you, you won’t have a lot of work that you really enjoy. In fact, if clients can’t find you, you may not have any work at all. Copywriters have been solving this get-found-by-clients problem in a lot of ways. They’re on Instagram posting photos and reels. They’re on Linkedin sharing client success stories and thought leadership. They guest on podcasts like this one, sharing their frameworks and processes to attract the clients they want to work with. But the problem with all of those platforms is that there are literally thousands of other copywriters doing the same thing—trying to get attention and connect with the clients they want to work with. What if you could attract clients from a search engine that’s been around for years, but it ignored by almost everyone?
Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, I’m chatting with Pinterest Marketing Consultant Heather Farris. Her title gives away the answer to the intro, but Heather has been helping service providers connect with their ideal clients on Pinterest for years. As you almost certainly know, Pinterest is an image based search engine with almost 500 million active monthly users. And some pretty easy-to-use tools for finding keywords so you can connect with your ideal clients. Now I’ve always thought of Pinterest as a place to find cool images, but clients? Heather set me straight and not only will you like this interview, but I’m guessing more than a few listeners will use what Heather shares to find their own clients on Pinterest.
Before we jump in with Heather…
If you’re listening to this episode when it goes live, The Copywriter Accelerator is open now for the only time this year. The Accelerator is our 8-part, 16 week program that helps you build a successful freelance business whether you’re a copywriter, a content writer, or you use your writing as a strategist, a social media specialist or something else. You’ll learn how to position your business so clients want to work with you. You’ll learn what it takes to create successful products and services that solve real client problems that client’s can’t wait to buy. You’ll learn the various ways to price what you do so you get paid for the value you create, not the time that you work. You’ll set up the right processes and learn how to manage clients. You’ll get more than 29 different ideas for ways to get yourself in front of the clients you want to work with, and you’ll take the first steps toward creating a brand that resonates with you and the people you want to work with. Many of the copywriters who have gone through The Accelerator have gone on to build six figure businesses—many have even been on this podcast… like Justin Blackman, Chanti Zak, Zafira Rajan, Kirsty Fanton… the list goes on. If you want to use the strategies and ideas that helped them in your own business, go to TheCopywriterAccelerator.com now. It’s open for three more days, then closed until next year. And who knows... maybe forever.
And now, let's go to our interview with Heather Farris. -
9 out of 10 copywriters never hit the six figure mark. That is, they are stuck earning less than $100,000 a year. Why? Because, while they're good writers, they don't have the business skills to run and grow a successful business. For the 408th episode of The Copywriter Club Podcast, we wanted to share some of the amazing things copywriters are doing in their businesses with the help of The Copywriter Accelerator. This proven, 8-part program has helped hundreds of copywriters learn the business skills they need to build the business they want. We've chosen three copywriters to share their biggest takeaways. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
The Copywriter Accelerator
Full Transcript:
Rob Marsh: We've been teasing it on the podcast and in our emails for the last month or so—so it's probably time to make it official, The Copywriter Accelerator is open for new members right now. If you are new here or you don’t know what The Accelerator is, stick around for a minute so you at least have the information you need to decide if this is the right program for you.
If you already know about the program and want to jump in this year, go to thecopywriteraccelerator.com now to get all the details.
For those who don’t know, The Copywriter Accelerator is not a course or a membership. It’s our proven, 8 part, cohort based program that ensures you have all the business skills you need to succeed as the owner of a copywriting business.
You’re almost certainly already a good writer… but that’s not enough to succeed. If clients can’t find you, if you don’t know how to talk about what you do so you attract them to you, if you don’t have the systems in place to make sure you get the work done for them, it’s pretty easy to fail.
And that might be the reason that 9 out of 10 copywriters and content writers never grow their business to the six-figure mark. Let me repeat that, 90% of copywriters never earn $100,000 from their business because they don’t have the business know-how it requires.
They’re great writers, but not yet great business owners and that’s why we created the Accelerator program. It’s designed to help you build the skills to ensure your success.
More than 350 copywriters have gone through the program and used the modules to update and improve their businesses. And if you’re struggling to grow your business, it might be time to visit thecopywriteraccelerator.com to learn more about this program.
Earlier today I was scanning through a few of the past episodes with copywriters like Justin Blackman, Chanti Zak, Zafira Rajan, Kirsty Fanton and a bunch of others looking for some of the things they said about the accelerator program. I wanted to share their successes…
I was going to clip a bunch of these interviews together so you could get a sense of what is included in The Accelerator, but then I remembered an interview we did a while ago with several former members of The Accelerator sharing what they got from the program. So without further ado… let’s roll the tape…
Kira Hug: We’ll let these copywriters introduce themselves in a moment, but first, let me just say, if you’re tempted to skip this episode, because you’re not interested in this program, it could be worth giving it a quick listen because many of the takeaways they share about the changes they’ve made to their businesses apply to copywriting businesses at every single stage. And these writers are doing some pretty cool things in their businesses. You might be inspired by what they’ve done, and maybe even borrow an idea or two for your own business.
Rob Marsh: At this point in the program, we would usually say something like this episode is brought to you by The Copywriter Accelerator. And then we would tell you all of the reasons why you should consider joining. We’re not going to do that today. Other than to say that after listening to this episode, - Montre plus
