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The publishing platform Medium's been around for years. But the company has made a few changes recently that might make you reconsider whether or not you should be writing on Medium. Our guest for the 419th episode of The Copywriter Club Podcast is Thomas Smith. I asked Thomas to share some of the reasons Medium has become a place for readers to find great content as well as a place for writers to not just share their thoughts, but also to potentially earn a respectable income stream by posting thoughts there instead of social media or your own blog. Why Thomas? Well, he's earned more than $19,000 for a single post on the platform, and well over six figures over the past couple of years. So he knows a thing of two. And he shared it all on this episode. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Thomas's Thrive on Medium Course
How to Find Clients 36-page Mini-book
The FREE Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: It’s been said so often that it’s almost become a meme… there’s this idea that successful millionaires… or maybe its billionaires, I can’t quite remember, but successful millionaires have on average seven different streams of income. They may have a salary or income from a business they own, they earn dividends on their investments, maybe they have income from property they own, and so on. And people share this idea with the intention that those of us who hear it will also think about ways to add different potential income streams to our businesses.
But as a content writer or a copywriter, you may not have access to investment that pay dividends yet. Or property you can rent out. Or many of the other more traditional ways these very wealthy people earn money. But that doesn’t mean that there aren’t options for us. In fact, some of these options may be easier for you and me, than for the Jeff Bezos and Elon Musks of the world to capitalize on.
Hi I’m Rob Marsh and on today’s episode of The Copywriter Club Podcast, I talked with successful Medium writer, Thomas Smith. Thomas has been writing on and making good money with Medium. He recently released a course that shows how he does it. And I wanted to chat with him about the possibilities for content writers and copywriters to use Medium as a potential revenue source—especially for the kinds of writing we might want to do for ourselves instead of our clients. If you write for you… you may want to listen to this episode twice so you pick up on all the ideas Thomas shares about growing an audience and income stream using Medium.
Before we get to that though… you hear me tell you about several resources that we’ve put together to help you build and grow a writing business. I’m going to quickly list a few of them here so you can get the help you need… we have a free facebook group called The Copywriter Club. You can find us on Facebook and request that we add you to the group where you’ll find seven years of threads about all kinds of copywriting and business questions. Obviously you know about this podcast. You’re listening to it right now and there are more than 400 interviews with successful copywriters and other experts in our backlist. Once you’ve listened to this episode, scroll through to find interviews with people like Seth Godin, Jay Abraham, Jereshia Hawk, Joanna Wiebe, Todd Brown, Kennedy and so many others. Honestly, it’s the best free library of copy, content and business ideas that you’ll find anywhere. And it’s at your fingertips. And right now you can get our free, 36 page mini-book called How to Find Clients when you go to thecopwriterclub.com/findaclient . I guarantee you’ll find at least one and probably 5-10 ideas you can use to find a client for your business. We’re here to help you build a business, so be sure to take advantage of all the free resources we’ve provided for you.
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Want to write a book? There are plenty of experts who will tell you how. But Allison Fallon has an approach that's different from all the others—at least, that's how it felt to be. Allison is the guest for the 418th episode of The Copywriter Club Podcast and when you hear what she shares about the process of writing, I think you'll agree, she does this a little differently—and it might just be the approach that works for you. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
The Power of Writing it Down by Allison Fallon
Write Your Story by Allison Fallon
Indestructible by Allison Fallon
Packing Light by Allison Fallon
Allison's Website
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: As a copywriter or a content writer or someone who is thinking about exploring these career paths, you’ve probably toyed with the idea of writing a book. Maybe you’ve got a great story that absolutely has to be told. Or perhaps you’ve heard that a book is the best business card and can open doors with clients who then hire you to write for them. Or maybe you’ve got a screenplay you work on for a few minutes after your client work is done. More likely… you’ve thought about one or more of those things, but haven’t yet put pen to paper, or fingers to keyboard.
I’m always thinking of ideas for books, some of which I have started, others I’ve put away for later. And to help me as I process these ideas, I’ve read several books about writing books… how to do it, what to include, all that stuff. Recently I came across another book about writing books that was very different in its approach. It changed the way I think about writing… books and other things too.
Hi, I’m Rob Marsh, and my guest for today’s episode of The Copywriter Club Podcast is author and book writing coach Allison Fallon. You’ll hear me say it in the interview, but Allison’s book, The Power of Writing It Down, felt more like therapy than another book about putting together your book chapters in a particluar order or writing scenes or character development. After reading it, I wanted to talk with Allison about her approach and what it means, particularly for writers who might be writing to a non-fiction audience. I think you’re going to like this interview.
Before we jump in with Allion…
Last week I mentioned our special free report called How to Find Clients. And I want to share that again because it features more than 20 different things you can do, starting right now, to find your ideal clients. It also shares the 4 mistakes you absolutely can’t afford to make when looking for clients—if you do, you are dead in the water… and it also shows you five things you need to do before you reach out to the people you want to work with IF you want them to say yes. This isn’t some dainty one page PDF you’ll forget about in a day or two… it’s 36 pages jam packed with ideas that either we’ve used in our own businesses or we’ve seen other successful copywriters use to grow theirs. You can get your free report by going to thecopywiterclub.com/findaclient that’s all one word. Thecopywriterclub.com/findaclient. Get your free report now.
And with that, let's go to our interview with Allison…
Allie, welcome to The Copywriter Club Podcast. I would love just to start with your story, and I know you've got a really great story, but how did you become an author, speaker, founder of Find Your Voice?
Allison Fallon: Yeah, I have always wanted to be an author for as long as I can remember. I often tell a story about being in fourth grade, and that was the first time that I really realized that I had a teacher who pointed out a skill I had for storytelling. And I just remember feeling like, oh, I can like something and be good at something and be acknowledged for it. And so that kind of started the spark for wanting to tell stories and in a longer format, like writing a book. -
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In the 417th episode of The Copywriter Club Podcast, I spoke with case study copywriter Dana Owens... and of course we talked in depth about writing case studies. But as we talked, Dana shared her connection secret for getting plenty of leads for the work she wants to do. It's a great idea that any copywriter can borrow and use to grow their own business. But to get it, you're going to have to listen. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Dana's Tools for Case Study Writers
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: One of the client finding ideas I like to talk about is making connections with other service providers. Instead of thinking of other copywriters as the competition, think of them as business associates who can support you in all kinds of ways including by sharing leads. I’ve mentioned more than once that copywriters have shared leads with me that have resulted in more than six figures worth of business over the years.
With results like that, of course you should connect with other copywriters and content writers. But there may be an even better group to connect with when it comes to getting clients. It’s just one of the things we cover on this episode of The Copywriter Club Podcast.
Hi, I’m Rob Marsh, and my guest for this episode is case study copywriter Dana Owens. We covered a lot of ground in this interview including how Dana kind of stumbled on this perfect partner for leads in her busines. If you write case studies it’s a connection idea you can steal and use today. But if you write any other kind of copy, you can use this idea as well, you’ll just have to figure out who your perfect connection partner is. So stick around to hear more about it.
Before we jump in with Dana…
It’s been a little while since I’ve mentioned our special report called How to Find Clients that features more than 20 different things you can do, starting right now, to find your ideal clients. It also shares the 4 mistakes you absolutely can’t afford to make when looking for clients—if you do, you are dead in the water… and it also shows you five things you need to do before you reach out to the people you want to work with IF you want them to say yes. This isn’t some dainty one page PDF you’ll forget about in a day or two… it’s 36 pages jam packed with ideas that either we’ve used in our own businesses or we’ve seen other successful copywriters use to grow theirs. You can get your free report by going to thecopywiterclub.com/findaclient that’s all one word. Get your free report now.
And with that, let's go to our interview with Dana…
Hey Dana, it is so great to see you. Welcome to The Copywriter Club Podcast. You know how this goes because you've been part of The Copywriter Club world for a long time, but let's start with your story. How did you become a copywriter?
Dana Owens: Well, first of all, I'm so excited to be here. I actually learned that copywriting was a real thing from the Copywriter Club podcast. Seven years ago, I remember taking a road trip with my husband. And that was like back in the day where I had to connect his iPad to the car through a USB cord. And I had like 10 episodes of The Copywriter Club Podcast downloaded. And throughout the road trip, we listened to the episodes. And that's when I realized copywriting could be like a real career and a real business. And that's when he also learned it. So the fact that I'm talking to you today is just like, I don't know, a funny, funny, full circle moment.
Rob Marsh: So that's amazing.
Dana Owens: Yeah. But I started, um, I got involved in copywriting. Like I wish I would have started so much earlier than I did, but I graduated with a journalism degree and became a journalist for one year. Um, I went to work for a local, I'm from Michigan. So it was like a local small town paper and was the police reporter into the police be... -
Starting a business is hard. And having enough runway to get off the ground is a big part of whether you succeed or fail. Content creator and author of the Hey, Freelancer newsletter, Blair Sharp, is our guest for the 416th episode of The Copywriter Club Podcast. Blair shares how she made sure she had enough runway to figure things out when she launched her business. There's a lot in this episode, including Blair's story of giving up alcohol. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Blair's website
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: This podcast episode is all about what I like call runway. And maybe the best way to explain what I mean by that is a comparrison of your business and an airplane. It takes energy to get an airplane of the ground. The pilot needs to spin up the engines, the aircraft has to accelerate, the wing flaps need to be adjusted to get “lift” so the aircraft rises. And because all of this takes a bit of time… you need a runway to move down while it all comes together.
Your business is a lot like that. Most businesses don’t take off like rocketships. They need runway while you figure a few things out and get the momentum to take off. It takes time… so having a long runway can really benefit your business.
Hi, I’m Rob Marsh, and on today’s episode of The Copywriter Club Podcast, I’m speaking with content creator, part-time psychometrist and author of the Hey Freelancer newsletter, Blair Sharp. The way Blair has built her business is the perfect example of using a runway and time to figure things out, instead of just leaping into the unknown and hoping for the best. It’s a model that a lot of freelancers could benefit from. So stick around as she lays out how she’s made it work for her.
Before we jump in with Blair…
Tomorrow, October 9 is the day of our next members-only training on how to create a lead magnet that not only helps you grow your list, but attracts your ideal clients and buyers, not just people looking for a free download. Our guest Kennedy from Email Marketing Heroes will be sharing a totally new way to create lead magnets that create buyers. That’s how he describes it.
If you want to build your own list or you want to be hired by clients who need help with emails and lead magnets for their own lists, you need to see this masterclass. And the best way to do that is to join The Underground at thecopywriterclub.com/tcu. As a member you’ll have access to dozens of expert trainings all focused on helping you attract more clients and get stuff done. I promise, you can use these trainings to build your skills and expertise so you can raise your rates and earn the living you deserve from your copywriting or content writing business. So jump in at thecopywriterclub.com/tcu today.
And now, let's go to our interview with Blair…
Hey Blair, welcome to the podcast. We want to start out by asking how you became a content writer, actually also a psychometrist, I think is… Yes, you said it correctly.
Blair Sharp: Most people don't know what that is or know how to pronounce it.
Rob Marsh: Okay, so psychometrist and you're the author of the Hey Freelancer newsletter. Yes. And so yeah, let's dig into that. How did you become all of these things?
Blair Sharp: Yeah, right. Well, it's kind of a long story. And whenever I tell it, I don't really know, like, where should I start? We've got 60 minutes here. So I've been a psychometrist, which means I test people's thinking. So I work at the Mayo Clinic. I've been there. I'm in Rochester, Minnesota. I've been at that job for just over 10 years. So I just hit my 10-year mark. And I started writing for a local parenting blog, just on a volunteer basis, in 2019. And really enjoyed it, just as a little hobby. I was doing a lot of essays, some things in the community. And it was kind of like a nice other mom. -
Most writers focus on the writing part of copywriting, which only makes sense as we're writers. But maybe we should be doing more copythinking before we start to write. Our guest for the 415th episode of The Copywriter Club Podcast is A-List Copywriter David Deutsch. And when it comes to thinking about copy, David has few peers. He talked about strategy, writing emotional copy, coming up with big ideas, and much more. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
David's website
The How to Write Emotional Copy Workshop
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: When we started The Copywriter Club Podcast, one of the things we were adamant about was that we would interview copywriters at all levels of experience and at all the various stages of their business journey. So we’ve spoken with copywriters who are just getting started along with those with years of experience. We’ve interviewed copywriters who call themselves content writers, strategists, consultants and various other titles. We’ve heard from marketers and authors and experts in all kinds of fields. In fact we used to start the podcast with the promise that you would listen and walk away with plenty of ideas you could “steal” for your own business.
With that background, it’s always a thrill to get the opportunity to interview an expert copywriter who has earned his place on the A-List. One of the go-to copywriters when it comes to being coached by one of the very best in the direct response world.
Hi, I’m Rob Marsh, and on today’s episode of The Copywriter Club Podcast, I’m speaking with A-list copywriter David Deutsch. David has generated more than a billion dollars in sales over the course of his career. Not bad. And probably someone we can learn from. You’ll hear this in the interview, but one of the things David likes to talk about is the difference between writing and persuasion and copywriting. The two ought to be the same, but often they’re not. I know I say this every episode, but I think you’re going to like this interview. So stick around.
Before we jump in with David…
It’s October. Which means the year is 3/4 done… we’ve all got one more quarter to reach the goals we set for our businesses at the beginning of the year. So let me ask you, how is it going? Are you ahead or behind your goals? What can you accomplish in the next 12 weeks that will move your business forward and set you up for a successful 2025… hard to believe the decade is half over… any way in my opinion the best place for copywriters to stretch and reach their goals is The Copywriter Underground, the paid membership with more than 100 hours of training, including an entire course on selling, a mini-course on proposals, more than 27 different templates, including a legal agreement, and so many other resources designed to help you grow. And each month, we invite a different guest expert to teach a new skill… this month’s members-only persentation is by Email Marketing Hero Kennedy on creating lead magnets that attract buyers, not freebie seekers to your list. It’s the kind of skill that will help you build your own list and make you so much more valuable to your clients. It’s happening next week in The Copywriter Underground which you can join at thecopywriterclub.com/tcu.
And now, let's go to our interview with David…
David, welcome to The Copywriter Club Podcast. I would love to start with your story. How did you become a direct response copywriter, a copy coach, and I think what some people would even say, you know, original member of the A-list of copywriters that are out there? Tell us how you got there.
David Deutsch: Oh, well, thanks. It's great to be here, first of all. And, you know, I started on I don't know how far back to go, but I started my advertising career at Ogilvy and Mather in New York, which was David Ogilvy's agency back when he still occ... -
Standing out as a content writer when you offer the same services as every other content writer is hard. We're talking blog posts, case studies, white papers... But if you're willing to go beyond the expected and find deeper problems your clients have, you can carve out a very different kind of business. For the 414th episode of The Copywriter Club Podcast, I spoke with content strategist Sarah Hopkinson about how she found a problem that she can solve and be the only content mixologist doing what she does. If you're a content writer who wants to solve bigger problems than writing blog posts for SEO, you're going to like this one. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
The Pocket Guide Sarah Created for us
Ry Schwartz Podcast Episode
Everybody Writes by Anne Handley
Sarah's website
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: A lot of content writers focus on serving clients who have obvious content needs. They know they need blog posts for SEO or case studies for a sales funnel. They’re solving problems that their clients know they have. And while there are plenty of opportunituies for copywriters in this space, there is a ton of competition too. Because a lot of writers, especially writers who are just starting out, will gravitate to these obvious problems and the clients who know they need these assets.
But there are deeper content needs that are a bit less obvious. And they can be a rich opportunity for the smart copywriters who can unlock them. Let me give you an example… there are hundreds of podcaster and video channel owners with months or even years of episodes full of great ideas and insights. But most podcast listeners don’t have the time to listen to every episode in order to get those insights. Take this podcast for example, if you were to listen to every episode, it would take you twelve weeks if you listened 8 hours a day to hear everything we’ve shared. But what if an enterprising content writer could unlock those insights so listeners didn’t have to put in the time, but could get the ideas in a lead magnet or PDF resource for a client. Now that’s a non-obvious content opportunity that a lot of clients have but almost no copywriters offer.
Hi, I’m Rob Marsh, and on today’s episode of The Copywriter Club Podcast, I’m speaking with content strategist and podcast content mixologist Sarah Hopkinson. Sarah has created a business that does exactly that—uncovers the best lost and hidden content that podcasters have in their archives, then helps her clients find new uses for those assets. Sarah has staked out a unique position in a niche with a ton of potential clients that almost no one else is serving. And I asked her how and why she did it. Stay tuned to here what she had to say…
Before we jump in with Sarah…
On this episode we’ll talk about the kind of lead magnets and other content that Sarah creates for her clients. We actually asked Sarah to go through some of our older episodes to find the very best ideas that our guests shared about finding clients. If you’d like to see what she discovered, simply visit thecopywriterclub.com/pocket. If you go to that url, you’ll be able to download a report that shares the ideas that Sarah uncovered on those older podcasts—ideas that still work today. Any way, check it out at thecopywriterclub.com/pocket
And now, let's go to our interview with Sarah…
Sarah, welcome to The Copywriter Club Podcast. Tell us, how did you become a copywriter and a podcast content strategist?
Sarah Hopkinson: Hey Rob, it is great to be here and I'm so excited to talk to you. I got into copywriting through like many copywriters, a slightly long journey. I did a degree in French and linguistics, which really set me up for life in France, and I decided that that was my goal to move from Britain to France, so I did that. -
Standing out and getting noticed is hard in a world with more than a million people calling themselves copywriters and content writers. Posting on social media, writing for LinkedIn, or even creating content for Google or Pinterest—all of those things work. But who wouldn't love to be featured in the Wall Street Journal or Business Insider? You get positive press and a high-value link to your site for SEO. Sign us up. But hold on... it's not as easy as you might think. My guest for the 413th episode of The Copywriter Club Podcast is Gloria Chou, a self-made PR specialist. And in this interview she spells out how you can attract those high value press placements to help grow your business. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Gloria's website
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: As you think about your copywriting or content writing business and all the things you need to do to get yourself out there and in front of your ideal clients… there are a lot of options. There’s social media with its various options from TikTok and Instagram to LinkedIn and Twitter and more. You can create a YouTube channel or a podcast. You can show up at events or in groups in places like Facebook. You can start your own groups using tools like Telegram, Skool, Circle, and of course Facebook. You can ask your existing clients to introduce you to their network and build a business on referrals. I even know one writer who had his car wrapped with a vinyl cover that advertised his work and contact information.
And honestly, those are just the most popular options—except maybe that car wrap. That might be a little more rare.
One of the most effective ways to get yourself out there is to be featured in a major publication or possibly on TV using PR. That kind of exposure comes with instant credibility and potentially, a massive audience of potential clients. What would an article in The Wall Street Journal or Business Insider do for your clients attraction efforts? I’m guessing it wouldn’t hurt. And if you’re like a couple of copywriters I know, it could instantly double or triple your business almost overnight.
Hi, I’m Rob Marsh, and on today’s episode of The Copywriter Club Podcast, I interviewed former television producer and diplomat and current PR guru expert and unofficial hype woman for dozens of small businesses, Gloria Chou. Gloria’s approach to getting PR is a bit different from other experts who talk about it and definitely worth learning about. What she shares in this interview could be just the thing you need to land the publicity you need to take the next step in your business. So stay tuned to hear what she had to share.
Before we jump in with Gloria…
You only have a couple of days until the next guest expert workshop happening in The Copywriter Underground. I’ve shared a lot of details about what The Underground includes on past episodes, so let me just say this. Unlike a lot of other memberships and groups, the underground is designed to make things easy. There aren’t dozens of modules to watch or complicated hoops to jump through. Just the focused insights and ideas you need to grow your business from wherever you are today to that goal you want to reach. We make building a copywriting business do-able.
So I mentioned the training coming this week. It’s with Pinterest Marketing expert Heather Farris. She’s going to show you how to use Pinterest to drive leads to your business. And how just one or two posts, can send new clients your way for years after you post on that platform. It’s a workshop that could add a bunch of new clients and thousands of dollars in new revenue to your existing business. And you can do it in about 30 minutes a week. To get access to Heather’s Pinterest secrets, you’ve got to be a member of The Copywriter Underground, which you can do at thecopywriterclub.com/tcu. -
How you present your products and services to your customers matters. And while most copywriters don't overtly say they do positioning work, the reality is, any messaging project pretty much requires it. The question is, how do you do it right? For the 412th episode of The Copywriter Club Podcast, we talked with copywriter and product positioning expert, Kate Guerrero about the formula for positioning the products you write about in a way that makes it easy for customers to understand not only what it is, but why they need it. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Positioning by Ries and Trout
Fletch’s website
The Copywriter Club Facebook Group
The Copywriter Underground
Transcript:
Rob Marsh: Positioning is a marketing term coined by Al Ries and Jack Trout way back in 1969. It refers to the practice of connecting your product or service (or your client’s products or services) to a single idea in your customer’s mind. And when it’s done well, your prospects and customers associate your brand with that idea. Some examples include Volvo and safety, Apple and creativity, and Disney and magic. Although few clients ask for copywriters to position their products, this is actually a big part of what we do, whether we do it consciously or not. So I thought it might be worthwhile to talk in depth about how copywriters can do it and the impact it has for their clients.
Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, I interviewed copywriter and brand positioning expert Kate Guerrero. Kate is the in-house writer for Fletch, an agency that focuses almost entirely on helping their clients position themselves on their home pages. As promised, she laid out the process that she and Fletch use to help their clients identify the ideas they can stand for in the marketplace. We also talked about the differences between copywriting and messaging—what she shared pairs nicely with our interview with Justin Blackman on last week’s episode. And finally we also talked a bit about fiction writing since Kate has a manuscript she’s been shopping to major publishers. That’s a lot to cover, but we did it, and I think you’ll like the result, so stay tuned.
Before we jump in with Kate…
The next expert training happening in The Copywriter Underground is coming up soon. You probably know The Underground is our community for copywriters who are actively investing in building their business and writing skills. It includes personalized coaching for you where I give you feedback and ideas to help solve the stickiest challenges you face in your business today. There’s a massive library of business-focused training to help you grow a resilient, profitable copywriting businesss. And each month we bring you a new guest expert training that will help you make even more progress in your business.
This month our guest expert is Heather Farris who will be showing you how to use Pinterest to drive leads to your business for years after you post on that platform. Unlike Twitter where tweets disappear after a few minutes, or LinkedIn and Instagram where posts are lucky to last a day, the content you post on Pinterest is close to permanent. That’s because Pinterest is more like a search engine than social media. Any way, Heather will be sharing how to use Pinterest to drive copywriting leads to your business… it’s the kind of idea that could add new clients and thousands of dollars in new revenue for you. But to get access to these closely held strategies, you’ve got to be a member of The Copywriter Underground, which you can learn more about at thecopywriterclub.com/tcu. Jump in now so you don’t miss this or any of the other upcoming expert skill trainings.
And now, let's go to our interview with Kate...
Kate, welcome to The Copywriter Club Podcast. You've heard a few episodes of the podcast, -
Brand voice is one of the "popular" ways to niche or differentiate yourself in the crowded world of copywriting. But what is it really? And how do you do it? We wanted to go deeper than the typical discussion on brand voice, so we asked the expert on the topic, Justin Blackman to join us for the 411th episode of The Copywriter Club Podcast. And we think you're going to like what he shared about it as well as writing brand manifestos and achieving mastery. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Join the Manifesto Maker program here
Brand Voice Academy
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: One of the niches that I commonly hear a lot of copywriters talk about focusing on is brand voice. Often they don't use those words. Sometimes they say things like they help clients tell their story or that they help you sound like you. Or maybe it's something like they help bring out your personality or capture the words that resonate with your best customers. All of those are ways of saying pretty much the same thing, brand voice. But while many writers talk about doing this brand voice thing, not many talk about how you do it. In talking about brand voice, I wanted to go a little bit deeper than the typical things that you might read in a blog post about brand voice or things that you might've even heard on podcasts like this one before. So that's what this episode is all about.
Hi, I'm Rob Marsh, one of the founders of The Copywriter Club, and on today's episode of The Copywriter Club Podcast, I interviewed copywriter and brand voice expert, Justin Blackman. We've actually had Justin on the podcast before, several times in fact, and we've even talked about brand voice with him before, but I wanted to go a little bit deeper this time to go beyond the typical frameworks and see what it really takes to identify your own brand voice or the brand voice of your clients. And I think you're gonna like our discussion, so stay tuned.
But before we jump in with Justin, you've heard me talk about The Copywriter Underground over and over and over. And I'm just going to remind you that the Underground is our community for copywriters who are actively investing in their businesses and in their writing skills. It includes monthly group coaching where we talk about the sticky challenges and problems that copywriters face in their business. It includes this massive library of training. There's more than 30 different templates. It's all focused on helping you grow your skills and get better at things like finding clients, conducting prospecting calls, writing hooks and leads, creating frameworks and processes for getting things done, and so much more. And each month we bring you a different business-focused training to help you grow your skills and grow your business. The next scheduled training is in a couple of weeks.
If you're listening to this, when the podcast releases, it's all about marketing on social media in a way that doesn't disappear in just a few seconds, a few minutes, or even a day or two. Like what happens to your posts on Twitter. Instagram, even LinkedIn. That's going to be with Heather Farris, who was a guest on our podcast a couple of weeks ago. We've asked Heather to customize what she's going to share so that it's really applicable to copywriters and content writers. And I think you're going to like what she will be teaching us this, uh, this in a couple of weeks in September.
And then in October, we're going to have last week's guest, Kennedy, come back and talk about creating the perfect lead magnet. If you listened to his episode last week, you're definitely going to want to join us for this training. So you're not just adding people to your list, but you're actually attracting people who buy and need the solutions that you have for the challenges that they face. -
If you're struggling to get the people on your email list to buy your products and services (or you want to help clients sell more to their lists), this episode is for you. We asked Kennedy from Email Marketing Heroes to be our guest for the 410th episode of The Copywriter Club Podcast. Kennedy shared his SCORE method that helped him increase his own sales by 1700%. Want to know how he did it? Click the play button below, or scroll down for a full transcript and get the secrets.
Stuff to check out:
Email Marketing Heroes
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: After recording more than 400 episodes where we’ve told the stories of hundreds of copywriters and shared many of their processes and secrets for finding clients and getting things done, I think my favorite episodes are those that lay out a playbook for doing something specific. Those episodes are like audio masterclasses where you get almost step by step instructions on how to do something differet. We’ve had a couple of episodes like this lately… and today’s episode is another one like that. We’re getting very specific with email strategy and a formula that could increase your sales—or the sales of your clients—by close to 20x.
Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, I interviewed mind reader, mentalist and founder of email heros Kennedy. Kennedy’s been a friend for a few years now. He spoke at our Copywriter Club event in London last year and shared a bit of what we talked about on this interview, so I was thrilled when he agreed to join me here to talk about how to string together email sequences in a way that massively increases revenue. If you apply what Kennedy shares in this episode, you could double or triple what you charge clients for emails and strategy simply because you’ll know how to drastically increase the results you get from your work.
Before we jump in with Kennedy…
I want to tell you about the next couple of guest expert trainings happening in The Copywriter Underground. In case you don’t know, The Underground is our community for copywriters who are actively investing in building their business and writing skills. It includes monthly group coaching where we help solve the stickiest challenges and problems copywriters are facing in their busienesses today. It includes a massive library of training all focused on helping you grow your skills and get better at things like finding clients, conducting prospecting calls, writing hooks and leads, creating frameworks and processes for getting things done and so much more. And each month we bring you a new business focused training to help you add to your skills and grow your business. The nexd training scheduled for September is all about Pinterest Marketing. And our guest expert for that is last week’s podcast guest, Heather Farris. I asked Heather to customize what she shares so it’s directly applicable to copywriters and content writers. And she agreed. She’s going to show you how to use Pinterest to create long-lasting funnels for your services. And in October, today’s guest, Kennedy is going to return to share something we touched on in today’s interview: creating the perfect lead magnet… so you’re not just adding people to your list, but you’re attracting buyers who want the solutions you have to their challenges. But here’s the thing with these unique guest trainings… they’re for members only. The only way you get these behind the scenes secrets is to join, which you can do at thecopywriterclub.com/tcu. Do it today, so you can join us for these upcoming, business changing trainings.
And now, let's go to our interview with Kennedy.
I want to start the way we usually do. And that's just with your story. And you've got a little bit of a different story. You are not a typical copywriter. In fact, -
Looking for a place to market your writing business where you may be able to be the only copywriter talking to your prospects? Pinterest may be the answer. Heather Farris, the go-to Pinterest Marketing Expert for a lot of service providers, course creators and others is our guest for the 409th episode of The Copywriter Club Podcast. She shared how to get started, how to find the right key words, and how to get clients off Pinterest and onto your mailing list (or buying your products). This is a good one. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Heather's Website
Heather's Pinterest Board
The Copywriter Club Pinterest Board
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: It doesn’t matter how good you are as a copywriter, if your ideal clients can’t find you, you won’t have a lot of work that you really enjoy. In fact, if clients can’t find you, you may not have any work at all. Copywriters have been solving this get-found-by-clients problem in a lot of ways. They’re on Instagram posting photos and reels. They’re on Linkedin sharing client success stories and thought leadership. They guest on podcasts like this one, sharing their frameworks and processes to attract the clients they want to work with. But the problem with all of those platforms is that there are literally thousands of other copywriters doing the same thing—trying to get attention and connect with the clients they want to work with. What if you could attract clients from a search engine that’s been around for years, but it ignored by almost everyone?
Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, I’m chatting with Pinterest Marketing Consultant Heather Farris. Her title gives away the answer to the intro, but Heather has been helping service providers connect with their ideal clients on Pinterest for years. As you almost certainly know, Pinterest is an image based search engine with almost 500 million active monthly users. And some pretty easy-to-use tools for finding keywords so you can connect with your ideal clients. Now I’ve always thought of Pinterest as a place to find cool images, but clients? Heather set me straight and not only will you like this interview, but I’m guessing more than a few listeners will use what Heather shares to find their own clients on Pinterest.
Before we jump in with Heather…
If you’re listening to this episode when it goes live, The Copywriter Accelerator is open now for the only time this year. The Accelerator is our 8-part, 16 week program that helps you build a successful freelance business whether you’re a copywriter, a content writer, or you use your writing as a strategist, a social media specialist or something else. You’ll learn how to position your business so clients want to work with you. You’ll learn what it takes to create successful products and services that solve real client problems that client’s can’t wait to buy. You’ll learn the various ways to price what you do so you get paid for the value you create, not the time that you work. You’ll set up the right processes and learn how to manage clients. You’ll get more than 29 different ideas for ways to get yourself in front of the clients you want to work with, and you’ll take the first steps toward creating a brand that resonates with you and the people you want to work with. Many of the copywriters who have gone through The Accelerator have gone on to build six figure businesses—many have even been on this podcast… like Justin Blackman, Chanti Zak, Zafira Rajan, Kirsty Fanton… the list goes on. If you want to use the strategies and ideas that helped them in your own business, go to TheCopywriterAccelerator.com now. It’s open for three more days, then closed until next year. And who knows... maybe forever.
And now, let's go to our interview with Heather Farris. -
9 out of 10 copywriters never hit the six figure mark. That is, they are stuck earning less than $100,000 a year. Why? Because, while they're good writers, they don't have the business skills to run and grow a successful business. For the 408th episode of The Copywriter Club Podcast, we wanted to share some of the amazing things copywriters are doing in their businesses with the help of The Copywriter Accelerator. This proven, 8-part program has helped hundreds of copywriters learn the business skills they need to build the business they want. We've chosen three copywriters to share their biggest takeaways. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
The Copywriter Accelerator
Full Transcript:
Rob Marsh: We've been teasing it on the podcast and in our emails for the last month or so—so it's probably time to make it official, The Copywriter Accelerator is open for new members right now. If you are new here or you don’t know what The Accelerator is, stick around for a minute so you at least have the information you need to decide if this is the right program for you.
If you already know about the program and want to jump in this year, go to thecopywriteraccelerator.com now to get all the details.
For those who don’t know, The Copywriter Accelerator is not a course or a membership. It’s our proven, 8 part, cohort based program that ensures you have all the business skills you need to succeed as the owner of a copywriting business.
You’re almost certainly already a good writer… but that’s not enough to succeed. If clients can’t find you, if you don’t know how to talk about what you do so you attract them to you, if you don’t have the systems in place to make sure you get the work done for them, it’s pretty easy to fail.
And that might be the reason that 9 out of 10 copywriters and content writers never grow their business to the six-figure mark. Let me repeat that, 90% of copywriters never earn $100,000 from their business because they don’t have the business know-how it requires.
They’re great writers, but not yet great business owners and that’s why we created the Accelerator program. It’s designed to help you build the skills to ensure your success.
More than 350 copywriters have gone through the program and used the modules to update and improve their businesses. And if you’re struggling to grow your business, it might be time to visit thecopywriteraccelerator.com to learn more about this program.
Earlier today I was scanning through a few of the past episodes with copywriters like Justin Blackman, Chanti Zak, Zafira Rajan, Kirsty Fanton and a bunch of others looking for some of the things they said about the accelerator program. I wanted to share their successes…
I was going to clip a bunch of these interviews together so you could get a sense of what is included in The Accelerator, but then I remembered an interview we did a while ago with several former members of The Accelerator sharing what they got from the program. So without further ado… let’s roll the tape…
Kira Hug: We’ll let these copywriters introduce themselves in a moment, but first, let me just say, if you’re tempted to skip this episode, because you’re not interested in this program, it could be worth giving it a quick listen because many of the takeaways they share about the changes they’ve made to their businesses apply to copywriting businesses at every single stage. And these writers are doing some pretty cool things in their businesses. You might be inspired by what they’ve done, and maybe even borrow an idea or two for your own business.
Rob Marsh: At this point in the program, we would usually say something like this episode is brought to you by The Copywriter Accelerator. And then we would tell you all of the reasons why you should consider joining. We’re not going to do that today. Other than to say that after listening to this episode, -
Story telling is a super power. However, even writers often struggle to find and tell stories in a way that makes them compelling and persuasive. On the 407th episode of The Copywriter Club Podcast, Rob spoke with author and story teller Matthew Dicks. Matthew has a new book called Stories Sell that walks through how to find and tell stories. In this interview, we talked in depth about this critical copywriting skill and how you can develop it for your own business.
Click the play button below, or scroll down for a full transcript.
Stuff to check out:
The Moth
Story Worthy by Matthew Dicks
Stories Sell by Matthew Dicks
Matthew's Novel that is a bunch of lists
Live Life Like You're 100
Matthew's Website
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: Whether you write copy or content, chances are you’ve heard the advice that you need to be telling stories. Stories are powerful… they help us bond to one another, they help communicate ideas and information far more effectively than if we just share the idea or information alone. They trigger the release of a variety of good hormones and they’re just plain entertaining. But often the advice to tell stories is hard to follow because it’s not always clear what counts as a story or how exactly you should go about telling one.
Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, teacher, novelist, non-fiction author and famed story teller Matthew Dicks. Matthew is the author of Story Worthy, a book that is often recommended and shared in the copywriting community as a how-to manual on the art of story telling. And he has a new book out called Stories Sell that takes much of what he shares in Story Worthy and puts it in a business context. I read it a few weeks ago, and honestly believe that every copywriter should have this book on their shelf. And just in case you want a quick link, we’ll have one in the show notes for this episode. This is a great conversation that I think you’ll want to listen to at least twice.
Before we jump in with Matthew…
If you’re listening to this episode when it goes live, we are about a week away from opening up The Copywriter Accelerator for the only time this year. The Accelerator is our 8-part, 16 week program that helps you build a successful freelance business whether you’re a copywriter, a content writer or you use your writing as a strategist, a social media specialist or something else. You’ll learn how to position your business so clients want to work with you. You’ll learn what it taks to create successful products and services that solve real client problems that clients can’t wait to buy. You’ll learn the various ways to price what you do so you get paid for the value you create, not the time that you work. You’ll set up the right processes and learn how to manage clients. You’ll get more than 29 different ideas for ways to get yourself in front of the clients you want to work with and you’ll take the first steps toward creating a brand that resonates with you and the people you want to work with. Many of the copywriters who have gone through The Accelerator have gone on to build six figure businesses. And if that’s something you want, it might be worth checking out. To find out more, go to TheCopywriterAccelerator.com.
And now, let's go to our interview with Matthew Dicks...
Matthew Dix, welcome to The Copywriter Club Podcast. As I was saying just before we started to record, I'm excited to have you here. I'm guessing that there are a lot of our listeners who know who you are and may be aware of your work. But for those who aren't, will you just give us the story on how you became writer, novelist, storyteller?
Matthew Dicks: Yeah, that's a tricky story. But Well, I mean, I became a writer. I like to say on November 30th, 1988, when a teacher in my high school recognized that I had someth... -
We've talked a lot about emails on the podcast lately. And for the 406th episode of The Copywriter Club Podcast, I interviewed ConvertKit's Creator Growth Manager, Morgan Kitzmiller about newsletters, referral tools, and how to use email service providers like ConvertKit in ways you might not have thought of before. There's a lot of good stuff in this episode. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
ConvertKit
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: We’ve talked a lot about email on the podcast over the last ten or fifteen episodes. How to write them. How to make sure the emails you write end up in your reader’s inbox. How to add personality and sell with emails. In today’s episode, we’re going deeper into how to work with an email service provider to do more with your emails.
Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, I talked with Morgan Kitzmiller. Morgan is the Creator Growth Manager at ConvertKit. And she’s the owner of her own business, Root and Rise. Morgan works with creators to help them grow their audiences and their businesses. We talked about how to use automations and other tools to make email a bigger part of what copywriters do. And we talked in depth about what’s going on with newsletters… which tools like substack, beehiiv and convertkit are making so easy to start and run as a business. We covered a lot of ground in this interview, so make sure you stick around for all of it.
Before we hear what Morgan had to share…
You’ve heard me talk about The Copywriter Underground often on the podcast. Along with the monthly coaching, weekly copy critiques, the community and courses you get as a member, each month we bring in a special guest to go in-depth on a business or copywriting topic. This August 14, copywriter Francis Nayan who was a recent guest on the podcast will join us in The Underground to share the ins and outs of what we’re calling the one-email-a-day business. He’s going to break down his business model and show you how to sell digital products with a daily email. It can be a great way to diversify your income and if you want to work with fewer clients, what Francis will be sharing could be pivital to creating a business that supports you and your lifestyle. To join us for this workshop. Go to thecopywriterclub.com/tcu and sign up.
And with that, let’s go to our interview with Morgan Kitzmiller.
Okay, Morgan, welcome to The Copywriter Club. We like to start with your story. So tell us, how did you become the creator growth manager at ConvertKit? And I suppose it's probably connected to this business that you built for yourself, Root & Rise, as well.
Morgan Kitzmiller: So actually, kind of the other way around, I built Root & Rise as a result of being involved and working with ConvertKit for a long time. Starting off at the beginning, this takes us back eight years ago. I had graduated college and was looking for new opportunities. I was an art major. I did not want to go into the art world and was just learning about different jobs or things that were out there. And I stumbled upon ConvertKit. Learn that they were hiring and really growing up the team in many ways at that point in time that was like 2016 was when Nathan our CEO hired a ton of new people like I believe the team went from. maybe four people, four or five people at the beginning of that year to closer to 20-ish by the end of that year. So there was a ton of growth in the company that year. And when I learned about ConvertKit at the time, the tagline was email marketing for bloggers. And that was a world that I had definitely consumed a lot of content in, not a world that I was directly a part of myself. I did not consider myself a blogger, did consider myself a creative being an art major. -
A lot of copywriters don't exactly love working with clients. But what's the alternative? In the 405th episode of The Copywriter Club Podcast, Rob talked with copywriter Francis Mayan who has build a product business where he sells digital products with an email a day (and grows his list by posting on social media). We talk about what that kind of business requires and how Francis made the switch from client work to selling with email. This is a good one. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Storyworthy by Matthew Dicks
Stories Sell by Matthew Dicks
Francis's Email List
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: Today’s guest has been on the show before… but since his first appearance, he’s created a completely different business that supports him as he travels the world. His old business was writing copy—mostly emails—for clients. The new business sells digital products with a daily email and regular posts on LinkedIn. He still talks about emails, but the shift in focus is significant and has helped free up his time for other activities.
Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, I talked with copywriter and digital product business owner, Francis Nayan. As I mentioned, Francis has been on the show before, but his business has changed so dramatically in the past few years that I thought it would be nice to talk about that change… and knowing that many of you want to sell digital products of your own, this episode will give you a taste of what that requires. Be sure to stick around for this one.
Before we jump in with Francis…
You’ve heard me talk about The Copywriter Underground often on the podcast. Along with the monthly coaching, weekly copy critiques, the community and courses you get as a member, each month we bring in a special guest to go in-depth on a business or copywriting topic. In August, Francis Nayan who is the guest for this episode will be jumping into the Underground to share the ins and outs of his business. He’s going to break down his business model and show you how to sell digital products with a daily email. If after you listen to this episode, you think, I’d like a business like Francis has, you need to join us for this workshop. Go to thecopywriterclub.com/tcu for more details.
And with that, let’s go to our interview with Francis Nayan.
The rest of the transcript is coming... -
To get better at copywriting, you need to practice. But how do you get the right kind of practice (and perhaps a few portfolio samples in the process)? Copywriter Wendy Ann Jones joins us for the 404th episode of The Copywriter Club Podcast to share a new resource that helps you get the practice you need. We covered a lot more than that... you're going to want to stick around for this episode. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Feel the Fear and Do It Anyway by Susan Jeffers
The Slight Edge by Jeff Olson
The Copywriter's Workout by Wendy Jones
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: There’s one thing that all writers have in common… that is we write. We write for ourselves and our clients. It’s writing every day that helps us get better at the craft. But if you’re not working with a client, you might be wondering what do I write? How can you use your writing time to create writing samples that read as if they are real and help you get good writing practice?
Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And for today’s episode of The Copywriter Club Podcast, Kira Hug and I talked with copywriter Wendy Ann Jones. Wendy quit a corporate job in order to start her own business, but when it came time to practice, she realized there weren’t a lot of resources out there to help. So she created that resource—a book of practice clients and projects you can use to get better at the craft of writing and perhaps even create a few portfolio samples worth sharing with potential clients. If you’re looking for ways to build your portfolio, you’ll want to listen to what Wendy has to share…
Before we jump in with Wendy…
We have a new gift for you as a listener to The Copywriter Club Podcast. We went through the past 400 episodes of this podcast looking for the ideas that our guests have shared over the past couple of years related to finding clients. We pulled out a bunch of our favorites and compiled them into a new pocket sized guide that will inspire you as you look for ways to attract the right clients to your business. It’s a bit like having a couple dozen of the best copywriters in your pocket advising you on how to find your next client. To get your copy, visit thecopywriterclub.com/pocket and download this new guide.
And with that, let’s go to our interview with Wendy Ann Jones.
Kira Hug: Hi, Wendy. Let's just start with your story. How did you end up as a copywriter? OK.
Wendy Ann Jones: So about February 2021 I was really super disillusioned with my job. I was working in corporate and I loved it. I did love it and it was very fast moving, very motivating and then the company took a turn and it was a bit boring. It was a bit boring, a bit dull, and there wasn't anything to learn. And I'm quite a lifelong learner. I'm always obsessed with learning things and like to be occupied and busy. And I was also going through the start of the perimenopause, which, you know, I'm sure a lot of women, women similar age to me will be like, yeah, nodding their heads. And I kind of thought, oh, I need to change, to do something different. I found a copywriting ad. It popped up on my Facebook, and it was like, oh, would you like to work the hours you want to work? And would you like to live wherever you want? And would you like to, you know, all these things? And I was like, yes, yes, that's exactly what I want. Yes, please. Yes, yes. And I've said this a few times before, but it was just that hook was my introduction to copywriting, right? Because it was like they were talking. exactly to me at the time that I needed them and I went on to like a free webinar it's like a five-day little mini training course and I loved it and then I signed on straight away obviously for a full-on copywriting course there and then and yeah just took part in that and obviously the key to that was find yourself ... -
What's possible as a content creator? If you don't want to be a CMO or VP of marketing, how high can you rise? Amanda Natividad joined us for the 403rd episode of The Copywriter Club Podcast and shared her thoughts about how writers can carve out a role as an individual contributor and what that looks like. She also talked about research, growing an online audience and how not to add to the social media noise. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
SparkToro
Amanda's Website
The Brian Kurtz episode Rob mentioned
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: Building an online platform on social media where you can share your thoughts has become an important part of a lot of copywriter’s businesses. A platform like this can be a source of leads as well as a place to grow your influence and share your thoughts. Whether you do it on Twitter, Linkedin, Instagram or somewhere else, it’s more important than ever. And when you do it right, your platform can be a launch pad for all kinds of things—including a writing position where you get to not only do the work you love, but define the way you do it.
Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And for today’s episode of The Copywriter Club Podcast, Kira Hug and I talked with content creator and VP of Marketing at SparkToro, Amanda Natividad. Amanda landed her position by posting great content online and interacting with others on her chosen platform—Twitter. We talked about that as well as how content creators might create individual contributor roles for themselves, how to research using a tool like SparkToro, the platform Amanda would probably choose today if she were starting over and a lot more. This is a great interview with lots of insights. So stick around…
Before we jump in with Amanda…
We have a new gift for you as a listener to The Copywriter Club Podcast. We went through the past 400 episodes of this podcast looking for the ideas that our guests have shared over the past couple of years related to finding clients. We pulled out a bunch of our favorites and compiled them into a new pocket sized guide that will inspire you as you look for ways to attract the right clients to your business. It’s a bit like having a couple dozen of the best copywriters in your pocket advising you on how to find your next client. To get your copy, visit thecopywriterclub.com/pocket and download this new guide.
And with that, let’s go to our interview with Amanda Natividad.
Kira Hug: Well, let's start with your story. I'd love to hear how you ended up as the VP of Marketing at SparkToro and how you got there.
Amanda Natividad: Yeah. This could be too long of a story. Let's see. Go for the whole hour.
Rob Marsh: Let's make sure we talk about the test kitchen, all of it.
Amanda Natividad: It all started when I was born. No, I'm kidding. No, let's see. Here, I'll try to do my best here. You would think at this point I would be good at this, but I'm not. So here we go. I'll say I was a marketer like in the trenches for what, at least eight years or so before I ever started publishing online, like under my own name, here are my marketing thoughts. Here are my thoughts and work. And once I decided to do that, I was basically all in. Like I kind of just tend to be the kind of person where I'm either in or out. There's no in between. Right. So when I decided to do it, I really went all in. I went all in on writing Twitter threads. Eventually started a personal site and a personal newsletter and then grew that and then slowly expanded onto LinkedIn and stuff. Along this journey, one of my marketing heroes, Rand Fishkin, followed me back, which of course meant that I was mortified instantly and was like, well, now I can't tweet anymore. I think I closed the app for the day and was like, I think I'm done, guys. I got to be quiet now. -
What is good content? How is A.I. impacting the creation of content? And what are the opportunities for content writers in the near future? All good questions that we didn't have answers to. Until we invited Ross Simmons to join us for the 402nd episode of The Copywriter Club Podcast. This is a good one. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Create Once, Distribute Forever by Ross Simmonds
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: Before we jump into this episode, I just want to give you a quick heads up that The Copywriter Accelerator will be opening up for the one and only time this year… at the end of August. I won’t share any details at the moment, you can find out more when you visit thecopywriterclub.com/waitlist.
Over the past decade, written content has become a critical marketing component for tens of thousands of organizations looking to get attention online. That content takes a lot of different forms from articles and blog posts to case studies, lead magnets, white papers and other written assets used to attract and keep the attention of readers. But what makes good content? How is AI impacting content writers today? And how do you ensure that you clients see content as an investment that pays off, rather than a cost that they need to cut?
Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And for today’s episode of The Copywriter Club Podcast, I talked with content writer and founder of the content agency Foundation Marketing, Ross Simmonds. Ross got his start writing about fantasy football in high school and has been recognized as a top marketer by publications like BuzzSumo and SEMrush. His work has been featured in dozens of publications including Forbes, HuffingtonPost and CBC. Ross answered those questions I just posed and a lot more. This interview opened my eyes to several new opportunities and I think you’re going to like it.
But before we jump in with Ross…
We have a new gift for you as a listener to The Copywriter Club Podcast. We went through the past 400 episodes of this podcast looking for the ideas that our guests have shared over the past couple of years related to finding clients. We pulled out a bunch of our favorites and compiled them into a new pocket sized guide that will inspire you as you look for ways to attract the right clients to your business. It’s a bit like having a couple dozen of the best copywriters in your pocket advising you on how to find your next client. To get your copy, visit thecopywriterclub.com/pocket and download this new guide.
And with that, let’s go to our interview with Ross Simmonds.
Rob Marsh: Ross, welcome to the podcast. You are one of the people that I have had on my list for a long time, and have been wanting to talk to you. We've had a little trouble connecting the last couple of months. You've had some travel and lots of stuff going on. But let's start out the way that we like to here on the podcast. And that is, tell us about your story. How did you become a content marketer and now ultimately founder of Foundation Content Marketing Agency?
Ross Simmonds: Yeah, Rob, thanks for having me on. I'm excited for this conversation. I'll take people back into time a little bit. So I've always had a passion for writing and for creating things from the time I was a young kid. When I was a young kid, I fell into that whole meme and being obsessed with the Roman Empire. And I was writing books about what the Roman Empire must have been like. And I was doing that probably when I was like 10 years old. So early on, I was creating and writing chapter books and stuff like that. As time went on, I continued to be passionate about writing and creating.
And in university, I ran a fantasy football blog. And I was writing every single day about fantasy sports and how I thought people should adjust their strategies in the wo... -
Finding clients is hard. And it might even be getting harder. But that doesn't mean you can't do it. In fact, there are lots of copywriters who don't struggle to book clients for weeks or months into the future. So how do you do it? On the 401st episode of The Copywriter Club Podcast, Kira and Rob talk with client acquisition specialist, Ryan Guthrie, about the three ways to get clients. We go into depth on this. You're going to like it. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: It doesn’t matter how good you are as a writer, if you don’t have good, high-paying clients, you will never have a successful copywriting business. It all comes down to your ability to attract, connect with, and get hired by business owners who will pay you to help them tell their story. And even though we’ve talked about this topic a lot on this podcast, it seems as if there’s always more to learn.
Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And for today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I talked with copywriter and client acquisition specilist Ryan Guthrie. Like many of us, Ryan started out as a copywriter. But he cracked the code on finding clients early on, so other copywriters began asking him for help with their own pipelines. And he shared a lot of how he does it in today’s interview.
But before we jump in with Ryan…
We have a new gift for you as a listener to the copywriter club podcast. We went through the past 400 episodes of this podcast looking for the ideas that our guests have shared over the past couple of years related to finding clients. We pulled out a bunch of our favorites and compiled them into a new pocket sixed guide that will inspire you as you look for ways to attract the right clients to your business. Ryan shares how he does it on this episode. But once you’re done listening, or now if you are near your phone or computer, visit thecopywriterclub.com/pocket to download your own copy of this new guide.
And with that, let’s go to our interview with Ryan Guthrie...
Kira Hug: All right, Ryan, let's start with your story. How did you end up as a client acquisition consultant?
Ryan Guthrie: By doing a lot of other things first. I started copywriting in February of 2020, which is an awesome time to start something new. But I was going to be a nurse, right? And I just kind of fell out of love with it. I didn't want to go to work every day and see people having the worst day of their lives. And so I kind of dropped out of college a little bit. And my girlfriend at the time, who's now my fiance, said, Hey, you're a pretty good writer. Here's this course that showed up on my Instagram feed. It's an ad, take a look at it. So I took a look at it. And I was like, I can do this. Sure. It was a copywriting course. I can, I can do this. And so I like, fully dropped out of college and bought this course with all my savings to the horror of my mother. She was like, you know what, you go do this for a year and we'll see what it looks like after a year and then we'll talk about this again, right? So I did that, and so I worked at my regular job from like six to three, six in the morning, three in the afternoon, and then I would get home and I would just do copywriting stuff, right, from like four to like 10, doing hand copy and just trying to learn as much as I could going through this course. After about three months, I got my first client, and it's a funny story, people always think they need to be super polished for that first client. I did my first sales call in the parking lot of a Trader Joe's, And I took notes on the back of an organic cookie box. So just throwing that out there. That was my first ever sales call. I got that client. He paid me $400 for some emails. And then I was like, this is it. -
*Boom* This is the 400th episode of The Copywriter Club Podcast. And our guest for this episode is the CEO of The Nonfiction Authors Association, Stephanie Chandler. She recently published the Nonfiction Book Marketing and Launch Plan and we thought it would be great to find out more about how to write, publish and launch a book into the world. Stephanie did not disappoint. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
The Nonfiction Book Marketing and Launch Plan by Stephanie Chandler
The Nonfiction Author Association
The Copywriter Club Facebook Group
The Copywriter Underground
Transcript:
Rob Marsh: Before I introduce today’s guest and episode, this is the official 400th episode of The Copywriter Club Podcast. I’m not sure Kira and I ever envisioned this podcast going this long. In fact, other than wanting to have deep discussions that asked hard questions of expert copywriters, I’m not sure what we expected.
So many people have told us they are copywriters today because they were inspired by this podcast. Or by the stories our guests have shared. Or because they jumped into one of our programs designed to help them grow.
So I just want to take this opportunity to thank you for making this podcast the world’s most popular copywriting podcast. And now on to today’s show…
We’ve talked about writing a book on this podcast several times. But it’s one thing to want to write a book, and another thing to have the tools and plan to make it happen. So when I got a copy of The Non-fiction Book Marketing and Launch Plan, I thought we should probably interview the author on the podcast and dive into what it takes to write and launch a book.
Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And for today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I talked with former copywriter and current CEO of the non-profit author’s association, Stephanie Chandler. Stephanie founded the Non-fiction author’s association, so she was the perfect person to talk to about this subject as well as when you should take a leap of faith you might not be ready for and what gets taken when thieves rob a bookstore.
But before we jump in with Stephanie…
There’s a question that clients ask before they decide whether something you write is worth paying a lot or a little for.
That question is “Can I do this?”
Most clients can write a blog post. Or an email. It might not be as good as the one you would write, but they could do a passable job. Those projects don’t feel all that valuable because clients can visualize themselves creating them. They’re not hard.
Fewer clients think they can strategize and build an acquisition funnel. Or a sales page. Or a book. So these projects are more valuable to clients (which means you can charge more to do them).
And almost no clients have the skills to manage sophisticated email marketing tools like Klavio, ActiveCampaign, or even ConvertKit. And if they do, they’re often too busy to do this work themselves.
These skills are among the most valuable of all. So how do you add a skill like managing email marketing tools to your copywriting services?
This week in The Copywriter Underground, we’ll show you. We’ve invited guest expert and email strategist Matt Brown to share exactly how to make sure your client’s emails get into their customer’s inboxes. And how to use this skill to set yourself apart from all the other “I-just-write-copy” copywriters out there.
It’s a master class for all members of The Copywriter Underground and you can join us if you visit thecopywriterclub.com/tcu today. But do it today, because if you’re listening to this a few days after the podcast comes out, it will be too late.
Having these skills, makes getting hired by high-paying clients easier. But you have to opt in to get the training. And with that, let’s go to our interview with Stephanie. - Se mer
