Episoder
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After an estimated 1.3 million people left the boutique fitness studio workforce during the pandemic, owners are trying to conquer the ongoing challenges of finding good team members.
So grab some invaluable insights on attracting staff from Coach Catherine Hebb and professional recruitment expert Nina Sarge in Episode 640: How to Build a Successful Team, Part 1: Recruitment.
Role call: keep the job description punchy and brief, and showcase benefits
Review your reviews: aim for positive input on Glassdoor, Trustpilot and social media
Greet and meet: screen first with a phone interview, then meet in person
Sell yourself: highlight your studioâs culture, perks, benefits and opportunities
Get a second opinion: always contact professional and personal references
Amidst a stubbornly tight employee market, job-seekers can afford to be much choosier. Episode 640 helps you tweak your recruitment process to draw the best-fitting staff members.
Catch you there,
Lise
PS: Join 2,000+ studio owners whoâve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.studiogrow.co
www.linkedin.com/company/studio-growco/
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Ever tempted to ditch the âcustomer is always rightâ philosophy? What if you shifted your focus to your team instead? Is that a recipe for disaster? Or success?
Scratch the surface of a proven method to grow your people and your business In Episode 639: A People-First Approach to Business with Coach Cara Hazelton and Amy Lafko, an organizational design expert, keynote speaker and the author of People First.
Pick the winning recipe: adopt intentionality in organizational design and leadership
Build a thoughtful foundation: establish your studioâs purpose, mindset and intentions
Practice piloting: expect crosswinds and detours, then recalibrate and course-correct
Stay on the sidelines: coach, advise, direct and recommend to equip your team
Change the narrative: swap âhireâ for âselect,â âonboardâ for âinspireâ and âretainâ for âengageâ
When you invest in your people first, theyâre more dedicated to delivering exceptional client service, which drives your studioâs growth. Pique your interest in the process with Episode 639.
Catch you there,
Lise
PS: Join 2,000+ studio owners whoâve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.studiogrow.co
www.linkedin.com/company/studio-growco/
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Yâall, people typically buy based on emotion over logic. I know I have! By understanding and tapping into how your prospects feel, youâll ultimately win more sales.
In Episode 638, The Psychology of Sales, Coach Caroline Plambeck outlines the need-to-knows and practical applications to refine your sales process. Youâll dig into the consumerâs mind and motivation to uncover what really drives purchases.
Be aware of biases: address confirmation bias, anchoring, reciprocity and scarcity
Connect to core drivers: ask, listen and then speak to intrinsic or extrinsic motivation
Push some buttons: leverage emotional triggers like FOMO, excitement and trust
Practice the Golden Rule: be transparent and empathetic to build rapport and trust
Make it manageable: encourage a small or short-term commitment as a first step
Plus, tackle objections, share social proof and craft a compelling call to action to maximize conversion. Tune into Episode 638 to master the mind.
Catch you there,
Lise
PS: Join 2,000+ studio owners whoâve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.studiogrow.co
www.linkedin.com/company/studio-growco/
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Yâall know that for some of us in this business, selling feels ultra-uncomfortable. Maybe youâre one of them.
But your studioâs survival depends on sales. So discover how practice can build skills, boost confidence and quash the pushy persona. Coach Caroline Plambeck and Coach Josh Poole unpack the process in Episode 637, Unleash Your Inner Character: Mastering Role-Playing.
Lose the pressure: role-play to increase comfort levels without expecting perfection
Dig into discovery: ask prospects about goals and clearly identify their why
Suggest solutions: frame your offering as their critical success factor
Overcome objections: articulate answers that address time and money excuses
Serve compliment sandwiches: offer encouragement and constructive feedback
Role-playing is like exercising â it makes you stronger. The more you do it, the better you get. Lean in and learn in Episode 637.
Catch you there,
Lise
PS: Join 2,000+ studio owners whoâve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.studiogrow.co
www.linkedin.com/company/studio-growco/
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So many of us dove into our studio ownership more fueled by abounding passion than business acumen.
Fervor is fabulous but doesnât automatically equate to profits. Even if youâre not a numbers person, profitability is critical. Coach Elle Kealy walks you through her journey from naive to savvy studio owner over the last 20+ years in Episode 636, Balancing Passion With Profit.
Embrace a CEO mindset: commit to understanding and practicing business skills
Get out of your own way: quit doing absolutely everything and delegate instead
Invest in education: learn about finances, marketing, operations and risk management
Cozy up with the numbers: make a budget, set financial goals, track performance
Reap rewards: benefit from less stress, more opportunities and a regular paycheck!
Passion is the heart of your business; profit is the lifeblood. Discover how they can work hand-in-hand so your business thrives in Episode 636.
Catch you there,
Lise
PS: Join 2,000+ studio owners whoâve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.studiogrow.co
www.linkedin.com/company/studio-growco/
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Building something worthwhile is a marathon, not a sprint. Itâs putting one step in front of another, fueled by perseverance and the end goal in mind.
So continue on our journey of developing a framework for teacher training. Coach Cara Hazelton and Coach Caroline Plambeck share important building blocks in Episode 635, Instruct & Inspire: Teacher Training â What Type of Teacher Training Should I Have?
Assess the approach: select your format: comprehensive or modular
Determine your delivery: opt for online, in-studio or a combination
Pick your platform: research tools like Kajabi and CRM capabilities for online offerings
Specify SOPs: establish audit options, CECs, rubrics and timeframes for completion
Pinpoint prerequisites: specify participant experience, class requirements and references
Creating a teacher training program is a step-by-step process that leads you to a rewarding finish line. Keep exploring the roadmap in Episode 635.
Catch you there,
Lise
PS: Join 2,000+ studio owners whoâve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.studiogrow.co
www.linkedin.com/company/studio-growco/
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Every studio owner is likely looking to boost revenue, differentiate their business and build a strong team. Might teacher training be an all-encompassing solution?
Yes, itâs a huge undertaking. But done well, it checks all those boxes. Whatâs not to love?
So catch Episode 634, Instruct & Inspire: Teacher Training â Should I Even Have a Teacher Training? with Coach Cara Hazelton and Coach Caroline Plambeck to see if itâs your next best step.
Know your why: identify your goals â income, staff, branding, personal development
Explore the territory: research the ins and outs of other local teacher trainings
Count the cost: commit to teacher training as an all-consuming project
Consider the possibilities: mull over modalities, in-person/hybrid, modules and more
Expand your audience: invite massage therapists, chiropractors and PTs
You should invest 9-18 months to develop your teacher training. Weâll take you through the process in this series. Dip your toe into the water in Episode 634 and peek at the potential. More to come!
Catch you there,
Lise
PS: Join 2,000+ studio owners whoâve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.studiogrow.co
www.linkedin.com/company/studio-growco/
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Amidst multitasking and managing the minutiae, it can be daunting to dare to dream about building your business. Weâve been there, and we can help.
Letâs start with teacher training. While it might seem like a big, hairy, audacious goal (BHAG), Coach Cara Hazelton and Coach Caroline Plambeck break it down, starting with Episode 633, Instruct & Inspire: Teacher Training Series Intro. Pique your interest and get the wheels turning to envision whatâs possible.
Gear up: expect a huge undertaking that requires loads of attention
Make the call: purchase a white-label curriculum or craft your own
Cultivate credibility: identify your brand as a leading expert and nurture loyal fans
Equip your leaders: boost your instructorsâ skills and ensure consistent quality
Reap revenue: benefit from an ongoing source of income (vacation, anyone?)
This series covers all the need-to-knows â like should you have a teacher training, what kind of teacher training and nitty-gritties on payment, policy, pauses, certification and affiliation with larger organizations. Kick off this practical deep dive in Episode 633.
Catch you there,
Lise
PS: Join 2,000+ studio owners whoâve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.studiogrow.co
www.linkedin.com/company/studio-growco/
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If your studio is just a space to exercise, youâre in trouble. Consumers today expect memorable experiences and personal connections.
Fortunately, Studio Grow is in the experience business. Discover how to differentiate your studio with Coach Caroline Plambeck in Episode 632, Senses in Sync: Crafting a Multisensory Journey. Evoke emotions and encourage loyalty in immersive environments that tickle multiple senses.
The recipe for success:
Fine-tune your tunes: match your music to your brand, modality and mood
Nurture nose jobs: incorporate subtle signature scents to cultivate familiarity
Keep in touch: foster physical and emotional feelings through tactile encounters
Entertain the eyes: enhance visual appeal through lighting, color, design and decor
Compose your symphony: thoughtfully combine each element to make magic
Artfully engaging the senses in your studio can make a powerful physical and mental impact. Explore the opportunities in Episode 632.
Catch you there,
Lise
PS: Join 2,000+ studio owners whoâve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.studiogrow.co
www.linkedin.com/company/studio-growco/
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I bet your studio ownership journey had some do-or-die moments where you worried if your business would make it.
Friend, youâre in good company. Be encouraged as Coach Elle Kealy chats with Rachel and Taylor, co-owners of Evolve Studios in Louisiana, in Episode 631, The Art of the Turnaround. Hear how they went from âblind and naiveâ opening their first studio to two thriving locations â and steady paychecks!
Tips from the trenches:
Frame your foundation: create a plan, run the numbers and learn business basics
Embrace sweat and tears: work hard and long, expect obstacles and stay focused
Delegate more: lose your superhero complex to avoid burnout and allow for growth
Make lemonade from lemons: approach challenges as opportunities to become better
Seek a sounding board: bounce ideas and issues off a business partner or coach
Going from teaching 8 classes a day to leading a well-oiled machine that doesnât run your life is a process. Tune in to this success story in Episode 631.
Catch you there,
Lise
PS: Join 2,000+ studio owners whoâve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.studiogrow.co
www.linkedin.com/company/studio-growco/
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Yâall, uncertainty is everywhere. Studio owners face unforeseen issues every week or every day (hopefully not every hour!).
We feel you. Join Coach Elle Kealy and Coach Catherine Hebb for an empathetic discussion and practical tips in Episode 630, Navigating Uncertainty with a Positive Mindset. Discover how to lighten your mental load and shift your perspective to best manage your business.
Essential to the evolution:
Fire the control freak: surrender this unrealistic, constant source of stress
Embody self-awareness: understand your core values, triggers and fears
Lose negative self-talk: ditch âI canât,â âIâm not good enoughâ and âwhatâs wrong with me?â
Reverse your thinking: view challenges and disruptions as opportunities
Consult your compass: set goals to guide your decisions and focus your efforts
In an uncertain world, keep in mind that you always have a choice when it comes to your thoughts and emotions. Explore more in Episode 630.
Catch you there,
Lise
PS: Join 2,000+ studio owners whoâve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.studiogrow.co
www.linkedin.com/company/studio-growco/
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Ever wonder if your Meta ads are worth it? Any idea which metrics to track and how they add up? Or are you breaking a sweat thinking about this?
Demystify how Meta ads work with Coaches Peter, Tara and Trish in Episode 629, Whatâs My ROI on Meta Ads? Learn the basics to broaden your comfort zone and amp up your marketing savvy.
Some must-know info:
Build your foundation: layer your warm-up, conversion and retargeting campaigns
Know your numbers: cost per result, cost per mil, click-through rate, conversion rate
Target 10%: aim to hit this conversion benchmark to keep sales humming
Go after ghosters: theyâre likely your later purchasers and quiet ambassadors
Spend strategically: watch month-over-month, quarterly and year-over-year trends
Remember, Meta is your least expensive, hardest working, 24/7 salesperson. So get better acquainted in Episode 629.
Catch you there,
Lise
PS: Join 2,000+ studio owners whoâve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.studiogrow.co
www.linkedin.com/company/studio-growco/
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628 - Selling Your Studio with Host Peter and Mitch McGinley
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Competitor opening nearby?
Cue spiking stress, nagging worries and the heavy weight of dread.
But, my friend, letâs adopt a healthier approach. Competitors are a given, so get a go-to game plan to keep your studio â and your mindset â thriving. Trust someone whoâs been there, as Coach Catherine shares top tips in Episode 627, How to Deal with Competitors Opening.
How to go on offense:
Flip the script: instead of a threat, consider competitors an opportunity to grow
Do your homework: research your competitors' positioning, pricing and promotions
Bypass the price war: know your worth and refuse to undercut your value
Brag better: revisit marketing strategies and reinforce your unique selling points
Nurture your peeps: seek feedback, enhance client service and love on your team
Keep in mind that competition is healthy and can make your studio even stronger. Replace the âwhat-ifsâ with an optimistic outlook in Episode 627.
Catch you there,
Lise
PS: Join 2,000+ studio owners whoâve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.studiogrow.co
www.linkedin.com/company/studio-growco/
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Think about Nike, Skechers and OOFOS. What comes to mind for each? Theyâre all shoes, but their brands are recognizably distinct.
That, yâall, is brand positioning. And you need it to differentiate your studio in a crowded market and in the minds of your clients and prospects. Coach Elle breaks the process down in Episode 626, The 3 Pillars of Brand Positioning.
Hereâs a sneak peek:
Dive deep: research and really get to know your audience and ideal client avatar
Learn the landscape: analyze your competitors' client journeys, strengths and weaknesses
Define and differentiate: communicate consistently what sets your studio apart
Cultivate creativity: seek inspiration from other brands and unleash your imagination
Execute effectively: intentionally incorporate your brand positioning into everything
Your brand positioning must make it clear why a person should choose you. This influences buying decisions more than anything else. Uncover how to craft your competitive edge in Episode 626.
Catch you there,
Lise
PS: Join 2,000+ studio owners whoâve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.studiogrow.co
www.linkedin.com/company/studio-growco/
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Juggling endless responsibilities, boutique fitness studio owners have taken multitasking to Herculean levels to maximize productivity. Sound familiar?
Want to automate more tasks to win back some time? Tune in to Episode 625, Boosting Studio Growth with Momence, to get the scoop from Coach Caroline and Vojta Dramota, the CEO of Momence, an all-in-one software platform that helps you stress less.
Some need-to-knows:
Comprehensive consolidation: CRM, booking, communications, reporting and more
Marketing magic: sequences, automations, customizable templates, email and SMS
Legit lead management: synced to sequences, ads and web chat conversations
Client journeys captured: visual data and reports from initial contact to member
Better bookkeeping: revenue categorization, income statements and easy integrations
We get it â transitioning to new software is a big undertaking. With Momence, get a Studio Grow discount and no downtime. Find out more in Episode 625 and at www.momence.com.
Catch you there,
Lise
PS: Join 2,000+ studio owners whoâve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.studiogrow.co
www.linkedin.com/company/studio-growco/
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Your brand is your essence. Your differentiator. Your image.
More than your name, logo or colors, your brand defines your studio and compels an emotional connection.
So whether youâre opening a studio or need a refresh, be intentional about crafting your brand. Coach Elle (who also happens to be a designer!) guides you through the practical process in Episode 624, Building Your Brand on a Budget.
Top takeaways:
Do your homework: research brands and brainstorm keywords for your target market
Color your world: know the 101 on color psychology and physiology
Enjoy free play: capitalize on Pinterest, Canva, Coolers and stock images
Go pro: hire a designer and share specific directions and details for best results
Define the rules: outline colors, fonts, tone of voice and more in a brand guidelines kit
Abandon any apprehension and unleash your creativity as you literally transform your vision into reality! Jumpstart your branding journey in Episode 624.
Catch you there,
Lise
PS: Join 2,000+ studio owners whoâve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.studiogrow.co
www.linkedin.com/company/studio-growco/
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Ever wonder if core values are actually more than just ambitious words on paper? Does your studio really need them?
Youâre in luck, because in Episode 623, Cultivating Your Core Values as a Business, Coach Catherine and Coach Peter consider the role and worth of core values.
Some need-to-knows:
Rules to live by: core values set clear expectations for your team
Brand identity: these principles differentiate your studio and define your uniqueness
Code of honor: standards that guide your team, set boundaries and inspire behavior
Personal pledge: core values should reflect your non-negotiables and commitment
Coaching compass: priorities to reinforce compliance and call out performance issues
Common core values include integrity, collaboration, timeliness, accountability, honesty, respect and more. Outlining and reinforcing your studioâs core values fosters teamwork and steers progress in the same direction.
Cultivating your core values doesnât have to be an overwhelming undertaking. Learn the quick play-by-play in Episode 623!
Catch you there,
Lise
PS: Join 2,000+ studio owners whoâve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
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Despite working longer and harder, do you feel like youâre on a treadmill that keeps accelerating but doesnât let you get anywhere?
Oh, friend, I feel you. I was you. And I can help you!
Start with Episode 622: The Ins and Outs of Working with a Virtual Assistant. Coach Cara and Coach Lindsey get real on how hiring a VA can save your sanity and free you up to focus on the bigger picture.
Captured in the convo:
Ditch the delusions: lose your cape â even superheroes have the same 24 hours/ day
Intentionally offload: maximize your VAâs productivity to minimize your overwhelm
Invest wisely: thoroughly train (and sometimes hand-hold) to equip your VA to succeed
Cash in on your freedom: use newfound time to strategize and build the business
Check out: get a haircut, take a day off or actually enjoy a real vacation
As Lindsey points out, âYou can do anything, but you canât do everything!â A VA gives you more mental space and time to work on the business, rather than in the business. Discover how to capitalize on this game-changer in Episode 622!
Catch you there,
Lise
PS: Join 2,000+ studio owners whoâve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.studiogrow.co
www.linkedin.com/company/studio-growco/
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Ever feel like youâre throwing spaghetti at the wall when it comes to marketing? And that your leads pile up in a tangled jumble across your CRM, Google spreadsheets and sticky notes?
Not exactly strategic. There is a better way.
Join Coach Peter and Coach Elle as they lay out key learnings about leads In Episode 621: Clueless About Leads? And go from guessing to grasping. Frustrated to focused.
On the agenda:
Mastering Meta ads: lead forms versus landing pages. plus AB testing
Tracking and categorizing: not all leads are the same, so sort into different buckets
Prioritizing hot prospects: high-value leads and those most likely to convert
The art and science of nurturing: strategic follow-up and consistent touchpoints
Conquering conversion rates: target ranges for each lead source
Plus, catch insights on the value of walk-ins, email marketing and one-on-one conversations.
Yâall, leads donât have to be a puzzle, but you need a process (and a clue!). Find them in Episode 621!
Catch you there,
Lise
PS: Join 2,000+ studio owners whoâve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.studiogrow.co
www.linkedin.com/company/studio-growco/
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