Episodes
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Your most-needed marketing lessons of 2025, all in one place
This week on Got Marketing?, Mia is coming to you from a house full of boxes, kids, removalists, and absolute emotional chaos, so while she relocates her entire life (not south⌠but east âď¸), sheâs leaving you with a special treat: the Got Marketing? Mixtape 2025 edition.
Inside this curated greatest-hits episode, Mia shares three value packed segments worth replaying, especially if youâre ready to sharpen your strategy, earn more visibility, and finally build a brand that performs.
From winning paid speaking gigs, to whatâs no longer working in 2025 (and what to do instead), to the step-by-step process for building campaigns that actually convert, this episode is your all-in-one marketing reset.
đ§ Press play if you want to sharpen your marketing instincts, future-proof your strategy, and create campaigns that genuinely move your business forward. DM us anytime, or leave a review if you found it valuable.
What youâll take away from in this episode:
⨠How to pitch yourself for paid speaking gigs (and what event organisers actually want)
⨠Why vulnerability and storytelling are now core speaking skills
⨠Whatâs officially not working in marketing anymore, and the 2025 alternatives
⨠How to use segmentation, personalisation, and curiosity to boost results
⨠Why educational-only content is dead, and what to do instead
⨠The three types of campaigns every small business needs
⨠How to structure brand awareness, lead generation, and conversion campaigns
⨠The mindset shift needed to move from hobby marketing to brand building
⨠The one-rule that makes campaigns work: one objective, one campaign
Connect with Mia:
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
Still here?
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
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Two recent campaigns that prove clever beats polished every time.
This week on Got Marketing?, Mia is back with fan-favourite guest and CDM Community Manager, Lillie Brown, to unpack two standout campaigns. From a heritage gardening brand to a challenger pet food company, these campaigns couldnât be more different but both deliver lessons in brand storytelling and cultural connection.
First up, Seasolâs âDirty Old Secretsâ, a witty, intergenerational campaign that turns a humble seaweed tonic into a cultural moment. With eccentric Aussie gardeners and cheeky storytelling, it proves even dirt can sparkle with the right creative lens.
Then, Lykaâs âThe Brutal Pickup,â a hilarious Halloween-timed horror spoof about dog ownersâ worst nightmare: the sloppy poo pickup. Itâs bold, gross, and brilliantly clever, turning gut health into must-watch marketing.
The episode also touches on ethical marketing and the subtle but important issue of the male gaze in advertising; how even great campaigns can unintentionally reinforce outdated narratives, and why itâs on us as marketers to do better.
What youâll take away from in this episode:
⨠How Seasolâs Dirty Old Secrets built an enduring brand platform through humour and heritage
⨠The power of intergenerational storytelling in modern campaigns
⨠Why Lyka's disruptive âBrutal Pickupâ works, and how timing amplified its success
⨠When (and how) to use grossness, taboo, or discomfort in marketing without crossing the line
⨠The ethical responsibility of marketers to challenge the male gaze and go deeper in creative critique
⨠Why challenger brands must be loud, and legacy brands must defend their market leadership
⨠What Airbnb got wrong (and how not to lose your brand edge to performance marketing)
⨠How brand campaigns build long-term equity beyond the conversion cycle
Campaigns and episode mentions:
Seasol: https://www.seasol.com.au/dirty-old-secrets/
Lyka: https://lyka.com.au/
Airbnb: https://www.thedrum.com/news/airbnb-cmo-ditching-performance-marketing-big-bold-brand-campaigns
Connect with Lillie:
Website: https://www.lilliebrown.com/
Instagram: https://www.instagram.com/sexwithlillie/
LinkedIn: https://www.linkedin.com/in/lillie-brown/
Connect with Mia:
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
đˇ Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isnât just for artists, and strategy isnât just for boardrooms.
Tickets are on sale now. Visit RippleFestival.au for details
đŠâđť Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.
Still here?
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
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Missing episodes?
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Building a purpos
This week on Got Marketing?, weâre back with a quick fire Marketing Moment â a short and punchy episode that dives into one topic worth your time. Mia is joined by fan-favourite guest and Campaign Del Marâs Community Manager, Lillie Brown, to unpack the repositioning of iconic Australian footwear brand, Betts.
Once known for school shoes and shopping centre convenience, Betts is stepping into a new era under the creative direction of Jess Hatzis â co-founder of Frank Body and Willow & Blake. Together, theyâre redefining what it means to modernise a legacy brand with deep roots and fresh ambition.
Mia and Lillie explore what makes this rebrand so strong, what smaller businesses can learn from it, and why real brand repositioning goes far beyond a new logo.
đ§ Press play if you love a brand glow-up story done right â and want to understand what repositioning really means in practice. DM us anytime, or leave a review if you found it valuable.
What youâll take away from in this episode:
⨠What brand positioning actually is (and why it lives in your customerâs mind, not your brand book)
⨠How Betts evolved from a shopping centre staple to an elevated fashion brand
⨠Why simplifying your audience focus can grow your relevance â not shrink it
⨠The difference between a rebrand and a true repositioning
⨠The power of collaborating with entrepreneurial, culturally fluent talent (hello, Jess Hatzis)
⨠Why legacy brands lose momentum when they only hire from inside their own echo chamber
⨠Lessons for small business owners: how to see your brand clearly when youâre too close to it
Connect with Lillie Brown:
Website: https://www.lilliebrown.com/
Instagram: https://www.instagram.com/sexwithlillie/
LinkedIn: https://www.linkedin.com/in/lillie-brown/
Connect with Mia:
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
đˇ Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isnât just for artists, and strategy isnât just for boardrooms.
Tickets are on sale now. Visit RippleFestival.au for details
đŠâđť Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.
Still here?
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
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Building a purpose-led business that changes lives â with The Big Sister Experience
This week on Got Marketing?, Mia is joined by Kritz Sciessere, co-founder of The Big Sister Experience â a wellbeing education organisation delivering workshops on mental health, body image, and resilience to schools across Australia.
Kritz and her sister Bianca have built one of Australiaâs most trusted wellbeing programs, reaching over 25,000 students and proving that doing good and making money donât have to be mutually exclusive.
In this episode, Mia and Kritz unpack what it really takes to build a purpose-led business that lasts: how to price impact work fairly, say no to misaligned opportunities, and keep your values intact as you grow. They also explore the hidden costs of âdoing good,â why following your gut in business is underrated, and how emotional storytelling can connect â without crossing into oversharing.
The big takeaway: Purpose isnât enough â structure, sustainability, and self-awareness make it work. When you charge what youâre worth, protect your team, and stay aligned with your mission, you donât just make an impact â you make it last.
đ§ Press play if youâre building a heart-led business, trying to balance mission with money, or simply need a reminder that you can scale without selling out. Weâd love to hear from you. DM us anytime, or leave a review if you found it valuable.
What youâll take away from in this episode:
⨠The difference between a social enterprise and a charity (and why Kritz and Bianca chose independence)
⨠How to price purpose-driven work without guilt or burnout
⨠The surprising marketing wins and flops of working in the education space
⨠Why storytelling works best when youâve processed the lesson â not while youâre still living it
⨠How to balance heart, hustle, and human impact in a crowded wellbeing market
⨠The role of intuition in marketing and partnerships â and when to trust your gut
⨠How The Big Sister Experience keeps its brand authentic and evolving while staying true to its mission
Connect with Kritz:
Website: https://www.bigsisterexp.com/professional-learning-for-educators
Instagram: https://www.instagram.com/bigsisterexperience/#
LinkedIn: https://www.linkedin.com/in/kritz-sciessere-0030611b1/?originalSubdomain=au
Connect with Mia:
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
đˇ Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isnât just for artists, and strategy isnât just for boardrooms.
Tickets are on sale now. Visit RippleFestival.au for details
đŠâđť Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.
Still here?
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
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Jack of all trades? Good. Hereâs how to make it sell.
This week on Got Marketing?, Mia is joined by long-time biz friend Nataleigh Elzein (Fractional General Manager & founder of Pinch Studios) for a candid, practical conversation about the power of being a generalist in small business.
Generalist has become a âdirty word,â but when youâre building a business, being able to do a lot reasonably well is often the difference between staying afloat and falling behind. Mia and Nat unpack clear definitions of generalist vs specialist, how to position each role, and why languageânot labelsâis usually the real problem.
They also dive into LinkedIn: why it scares people, how to show up as a multi-hyphenate without confusing your audience, and the proactive habits that actually lead to clients, press, and partnerships.
The big takeaway: You donât have to be everything to everyoneâbut you do need to be clear. Package your value, use language people understand, and be proactive (especially on LinkedIn). Generalists create momentum; specialists compound it.
đ§ Press play if youâre wrestling with your positioning, deciding whether to niche, or want a simple LinkedIn playbook that leads to real conversationsâand real work. Weâd love to hear from you. DM us anytime, or leave a review if you found it valuable.
What youâll take away from in this episode:
⨠A clear, modern definition of generalist vs specialist (and why both matter)
⨠How to package a generalist skillset into a specific, memorable offer
⨠The role of language: why positioning beats labels (e.g., âfractional GM,â âcampaignsâ)
⨠When to niche vs when to keep your offer broad (and how team design affects that choice)
⨠Why âalways-onâ agility is a generalist advantage in small business
⨠A simple method to listen to clients and refine your positioning
⨠How to show up on LinkedIn as a multi-hyphenate without confusing people
⨠The proactive outreach moves that turn comments into DMs, and DMs into clients
⨠A refreshing reframe of inbound (itâs not âpost and prayâ)
⨠A nudge to be brave: make the ask, start the conversation, build the relationship
Connect with Nataleigh:
Website: https://www.pinchstudios.com.au/
Instagram: https://www.instagram.com/pinchstudios.au/
LinkedIn: https://www.linkedin.com/in/nataleigh-elzein/
Connect with Mia:
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
đˇ Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isnât just for artists, and strategy isnât just for boardrooms.
Tickets are on sale now. Visit RippleFestival.au for details
đŠâđť Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.
Still here?
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
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Every great brand has a campaign story. Hereâs ours.
This week on Got Marketing?, Mia takes us behind the scenes of every major Campaign Del Mar campaign, from the very first $2.49 Instagram series to the cinematic productions that defined the brand. After six years, seven headline campaigns, and countless mini ones in between, Mia unpacks the creative process, lessons learned, and the long-term impact each campaign had on building trust, visibility, and authority.
Youâll hear how Lessons in Falling turned vulnerability into connection, how The Gurus We Deserve cemented Campaign Del Marâs brand identity, why Make Marketing Great Again reframed what a âcampaignâ really is, and how more recent campaigns like Takeoff With Us and In Good Company became powerful community-building tools.
The big takeaway is that campaigns arenât just for big brands, theyâre for all brands ready to create momentum, credibility, and growth.
đ§ Press play if you want to see what consistent, creative brand building looks like over time â and how to start your own anthology of campaigns that move your business forward. DM us anytime, or leave a review if you found it valuable.
What youâll take away from in this episode:
⨠Why every small business should invest in at least one âbigâ brand campaign each year
⨠How to name, theme, and structure campaigns that become business assets
⨠The difference between always-on marketing and campaign marketing
⨠What makes storytelling and vulnerability your most powerful creative tools
⨠How to create standout visuals on any budget (and make them work for years)
⨠Lessons from six years of campaigns â from $2.49 to $15,000 productions
⨠How to leverage campaign content long after launch day
⨠The mindset shift that separates hobby marketing from brand building
Mentioned in this episode:
Lessons in Falling â read the seven-part series here
The Gurus We Deserve
Make Marketing Great Again
Takeoff With Us
In Good Company
Campaigns for Social Impact panel featuring Verve Super, Boody, Heaps Normal & Impact Business School
Connect with Mia:
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
đˇ Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isnât just for artists, and strategy isnât just for boardrooms.
Tickets are on sale now. Visit RippleFestival.au for details
đŠâđť Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.
Still here?
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
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Beyond the marketing: Mia unfiltered (the first of many @Stef Hanson?)
This week on Got Marketing?, weâre flipping the script as Stef Hanson interviews Mia Fileman.
Instead of the usual practical marketing deep-dive, Mia gets personal, opening up about the beliefs, values, and the convictions that shape the way she does business.
In a raw, wide-ranging conversation with Creative Director and friend, Stef, Mia explores the moments that shaped her as a marketer and business owner, from her love of food and hosting as a form of nurturing, to her refusal to use fear and shame as sales tactics, even when shortcuts would be easier. She also unpacks why she relishes intellectual debate, the misconceptions people have about her directness, and how she balances bold opinions with deep care for her clients and community.
The big takeaway is that good marketing isnât just strategy and tactics, itâs about who you are and how you show up. When you lead with honesty, generosity, and strong convictions, you build more than a business. You build trust.
đ§ Press play if youâre curious about the person behind the strategies, or if youâre craving a candid conversation about the human side of marketing and business. Weâd love to hear from you. DM us anytime, or leave a review if you found it valuable.
What youâll take away from in this episode:
⨠Why Mia believes in âdoing it harderâ with honesty and transparency instead of cheap sales tricks
⨠What people see versus the real Mia; sheâs not as much of a âmean girlâ as she will have you believe
⨠How food and nurturing are her love language, even in business
⨠Why intellectual debate is her idea of joy and how it fuels her approach to marketing
⨠The role of vulnerability in building trust with an audience
⨠Why consistency and conviction matter more than polish or perfection
Connect with Stef:
Website: https://www.stefhansonproductions.com/
Instagram: https://www.instagram.com/stefhansonproductions/
LinkedIn: https://www.linkedin.com/in/stef-hanson-62a63574/edit/forms/next-action/after-connect-update-profile/
Connect with Mia:
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
đˇ Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isnât just for artists, and strategy isnât just for boardrooms.
Tickets are on sale now. Visit RippleFestival.au for details
đŠâđť Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.
Still here?
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
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Why most podcasts fail (and how to make yours last)
This week on Got Marketing?, Mia gets real about podcasting â one of the hardest, most time-consuming, and draining parts of running a small business⌠but also one of the most rewarding.
To unpack both the challenges and the potential of podcasting, Mia is joined by podcast partner Laura McRae, who helps established business owners grow their audience, build authority, and finally get their podcast working for their business.
Together, they dive into why so many podcasts fizzle out after 10 episodes, how to carve out a niche in a crowded space, and why audio still outperforms video for many small business owners. Laura shares her journey from virtual assistant to podcast specialist, her favourite tools for cash-strapped beginners, and why success is about far more than downloads.
The big takeaway? Podcasting is a long-game strategy. If you want quick ROI, itâs not for you. But if you stick with it, podcasting can deliver lasting brand authority, unexpected opportunities, and content that fuels your marketing ecosystem for years to come.
đ§ Press play if youâve ever wondered whether podcasting is worth the effort, or if you want practical tips to grow (or start) your show with less stress and more strategy. Weâd love to hear from you. DM us anytime, or leave a review if you found it valuable.
What youâll take away from in this episode:
⨠Why most podcasts donât make it past 10 episodes
⨠How to define your âwhyâ and your ideal listener before you launch
⨠The easiest way to niche your podcast (hint: your unique method is the differentiator)
⨠Why video podcasts can hold you back â and when audio is enough
⨠The key metrics to track (beyond downloads)
⨠Smart repurposing tactics to get more mileage from every episode
⨠Tools and tips for recording and editing on a budget
⨠Why podcasting is a long-game strategy â and the unexpected wins along the way
Mentioned in this episode:
Ripple Festival
Australian Podcast Collaborative Facebook Group
Riverside, Zoom & Audacity (tools mentioned for recording/editing)
Grow the Show (podcast)
School of Podcasting (podcast)Podnews Daily (podcast)My Dad Wrote A Porno (podcast)Connect with Laura:
Website: https://podcastsupportservices.com.au/about/
Instagram: https://www.instagram.com/podcast.support.services/?hl=en
LinkedIn: https://www.linkedin.com/in/laurajmcrae
Connect with Mia:
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
đˇ Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isnât just for artists, and strategy isnât just for boardrooms.
Tickets are on sale now. Visit RippleFestival.au for details
đŠâđť Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.
Still here?
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
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How to write emails people actually read (and reply to)
This week on Got Marketing?, Mia lifts the curtain on one of Campaign Del Marâs most powerful marketing tools, email.
After three years of sending a weekly email to her audience, Mia has learned exactly what makes people open, click, reply, and buy. In this episode, she shares the five best-performing emails sent, why they worked, and what they have in common, plus, the patterns and mindset shifts that transformed her from reluctant beginner to skilled email marketer.
Along the way, Mia unpacks why replies matter more than clicks, why vulnerability outperforms polish, and how to build consistency into your creative process so your audience starts looking forward to your emails like clockwork.
The big takeaway? Consistency compounds. The more you write, the sharper your emails become, and the deeper your audience connection grows.
đ§ Press play if you want to sharpen your own email marketing skills, spark more replies from your audience week after week. Weâd love to hear from you. DM us anytime, or leave a review if you found it valuable.
What youâll take away from in this episode:
⨠The real metrics that matter (and why open rates are unreliable)
⨠How replies create deeper connection, and more conversions
⨠Why vulnerability and honesty make your emails unforgettable
⨠How to write emails people canât help but respond to
⨠The storytelling tricks that make your content stick
⨠Why strong opinions are more powerful than generic tips
⨠How to build the habit and creative conditions for better writing
⨠The power of consistency in training your audience to open
Want to read our top five emails? Sign up at the bottom of this page
to get them â and discover what that infamous 1-star review said, why ârevengeâ led to record clicks, and more.Mentioned in this episode:
Join Campaign Del Marâs weekly roundup
Nail Your Email Marketing Strategy (online program)
Ripple Festival (raffle entry with ticket purchase before Sept 21)
Connect with Mia:
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
đˇ Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isnât just for artists, and strategy isnât just for boardrooms.
Tickets are on sale now. Visit RippleFestival.au for details
đŠâđť Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.
Still here?
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
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What it really takes to build a 30k-strong community (without the cult vibes)
This week on Got Marketing?, Mia sits down with Verity Hare, founder of TradieWives â a 30,000-strong community for wives and partners in the trades â to talk about what it actually takes to build a safe, high-trust community in a noisy, performative internet. From bringing a relationship counsellor into the group (yes, really) to unapologetically strict moderation, Verity shares the systems, boundaries and heart that make Tradie Wives a rare gem: supportive, useful, and sustainable.
Youâll also hear the behind-the-scenes of growing a free Facebook group into a values-led business (memberships, partners, directory, conference) without breaking trust â plus some very real talk about event season nerves ahead of Ripple Festival and the Squarespace Tradie Panel.
đ§ Press play if youâre building community as a growth strategy â or youâre craving one that isnât synthetic, salesy, or culty. DM us anytime, or leave a review if you found it valuable.
What youâll takeaway from in this episode:
⨠Why Tradie Wives has a relationship counsellor â and how personal dynamics at home spill into the business
⨠Boundaries build belonging: the fast-block rule that keeps 30k members feeling safe (no second chances)
⨠From free group to business model: memberships, partner support, a public directory, and an annual conference
⨠Event lessons: what actually goes wrong (and why your audience wonât notice)
⨠SOPs that save your sanity: approvals, moderation, conflict pathways, and choosing the right tools
⨠When not to help: why resentment is your cue to outsource the âin the businessâ work
⨠Niche right: serve a clear community (tradie partners) with trust, safety, and ruthless alignment
⨠Mental health in the trades: why talking openly matters â and how community makes space for it
Mentioned in this episode:
TradieWives Facebook groupTradieWives directoryConnect with Mia:
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Connect with Verity Hare:
Website: https://tradiewives.com.au/
Instagram: https://www.instagram.com/TradieWives/#
Facebook: https://www.facebook.com/groups/TradieWives/
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
đˇ Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isnât just for artists, and strategy isnât just for boardrooms.
Tickets are on sale now. Visit RippleFestival.au for details
đŠâđť Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.
Still here?
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
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Retention doesnât need to be complicated but it does need to be consistent.
Itâs been a hot minute since weâve had a Marketing Moment on the pod, but this week calls for one.
Inside Marketing Circle, Community Manager Lillie Brown recently facilitated a brainstorm about customer retention strategies. Mia realised she had the perfect story to share: đ It involves a cold call, a bouquet of Birds of Paradise, and one real estate agent who has stayed top of mind for 11 years with a single two-minute ritual.
Mia also shares how she prioritises retention in her own business, why itâs her number one objective, and why making it easy to leave is exactly what makes members want to stay.
đ§ Press play if youâve been so focused on finding new customers that youâve forgotten about the ones you already have. Weâd love to hear from you. DM us anytime, or leave a review if you found it valuable.
What youâll take away from in this episode:
⨠A real-world example of customer retention that proves the power of small, consistent touch points
⨠Why itâs cheaper and easier to retain customers than to chase new ones
⨠How Mia structures her week around retention priorities first
⨠The philosophy behind Marketing Circleâs flexible, cancel-anytime model
⨠A prompt to reflect on what youâre actively doing to re-energise your lapsed customers
Mentioned in this episode:
Rohan White, Buxton St Kilda.Connect with Mia:
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
đˇ Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isnât just for artists, and strategy isnât just for boardrooms.
Tickets are on sale now. Visit RippleFestival.au for details
đŠâđť Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.
Still here?
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
-
How do you spark new ideas for campaigns?
This week on Got Marketing?, Mia answers two listener questions in a special Ask Me Anything episode.
First up: Jemma asked how to spark fresh ideas for new campaigns.
It starts with strategy, not random âinspoâ. From there, creativity flows through constraints, cross-pollination, and looking well beyond your own industry. Think indie theatre, politics, pop culture, even behavioural science, because the best ideas never come from scrolling Instagram.
Then, Mia answers Brookeâs question about the realities of moving as a military spouse. Spoiler: itâs not nearly as stressful as you might think. With Defence handling everything from packing to short-term accommodation, Mia shares her pro moving tips (including the one box you should always pack last and unpack first).
The takeaway: Whether itâs campaigns or moving house, the right systems and constraints actually make life easier, and sometimes even spark the best ideas.
đ§ Press play if youâre craving more creative fuel for your marketing, or if youâve ever wondered what itâs really like to relocate with the military. Weâd love to hear from you. DM us anytime, or leave a review if you found it valuable.
What youâll take away from in this episode:
⨠Why creativity without strategy is chaos (or art, but not a campaign)
⨠Prompts to reframe your campaign ideas and spot new angles
⨠How festivals, films, and politics can spark better marketing
⨠The â15 in 15â brainstorm method to push past predictable ideas
⨠Why constraints are creativityâs secret weapon
⨠The role of customer voice and listening in sparking campaigns
⨠How military families move â and Miaâs pro packing tips
⨠The single box you should always label for first unpack
Mentioned in this episode:
Ripple Festival
Darwin Festival: Night Night theatre production
Wes Anderson (The Life Aquatic)
Buckleyâs cough medicine campaign âTastes awful. And it works.â
Connect with Mia:
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
đˇ Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isnât just for artists, and strategy isnât just for boardrooms.
Tickets are on sale now. Visit RippleFestival.au for details
đŠâđť Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.
Still here?
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
-
Not all marketing is created equal: how much is enough?
This week on Got Marketing?, Mia tackles the million-dollar question: how much marketing is enough? Spoiler: thereâs no one-size-fits-all answer because it depends on your business model, your goals, and how hard your offer is to sell.
From why service providers like designers and copywriters donât need to âdo it all,â to why digital products and courses demand a constant stream of marketing, Mia breaks down the reality behind the advice you hear online. Along the way, she pulls lessons from Bunningsâ multi-million-dollar ad spend, a $200K recruitment campaign for the NT Government, and her own year-in-the-making âIn Good Companyâ campaign.
The takeaway? Doing âall the thingsâ isnât the answer. Doing the right things well is. Itâs not about half-assing more, itâs about fewer, bigger, better plays that actually move the needle.
đ§ Press play if youâve ever felt like your marketing is guesswork, if youâre tired of chasing every trend, or if you need a reminder that quality beats quantity every time. Weâd love to hear from you. DM us anytime, or leave a review if you found it valuable.
What youâll take away from in this episode:
⨠The reality of defence partner life, and why itâs âdeath by a thousand cutsâ
⨠How constant moves and uncertainty impact careers, families, and choices
⨠Why entrepreneurship can be a lifeline for defence partners
⨠The hidden admin load that comes with military life (and why it often falls to partners)
⨠How Mia is planning âOperation Work Less in 2026â to create more family space
⨠Why strong business foundations let you step back without losing momentum
⨠The moment Lillie took the mic, and proved the power of delegation
⨠Why sometimes, in business and in life, youâve got to make the big leap without a safety net
đĽ Strong Opinions Are Sexy â Why âdone is better than perfectâ doesnât cut it anymore, and why half-assing your marketing is holding you back.
đ Making Waves â Behind the scenes of Miaâs âIn Good Companyâ campaign, including 12 months of planning, six months of prep, and why big impact takes time.
Mentioned in this episode:
Bunnings TV adNorthern Territory Government (worker attraction campaign)In Good Company (Miaâs campaign)Janineâs website strategy + design businessLex Stanleyâs episode on trade & home improvement businessesConnect with Mia:
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
đˇ Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isnât just for artists, and strategy isnât just for boardrooms.
Tickets are on sale now. Visit RippleFestival.au for details
đŠâđť Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.
Still here?
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
-
Being a defence partner isnât one big hard thing; itâs death by a thousand cuts.
This week on Got Marketing?, Mia steps away from strategy talk to share a deeply personal update about life as a proud defence partner, and what it means when business and family collide.
From seven months of job-hunting limbo to making the bold call to move her family from Darwin to Newcastle with no guarantees, Mia unpacks the realities of defence partner life: the frequent relocations, the admin load that falls on partners, and why entrepreneurship often becomes the only sustainable career path.
[Mia forgot to mention that after posting to a new location, the Defence member needs to undertake training for the new job, and that is often in another location đ¤Ż, which is another reason the admin falls to Mia.]
Business is never separate from life, Mia reflects on how these changes are shaping Campaign Del Mar, including her plan to deliberately create space in 2026, lean on the strong foundations sheâs built, and delegate more to her team (with a great story about Lillie absolutely smashing her first email marketing workshop).
đ§ Press play if youâve ever juggled uncertainty at home while trying to keep your business growing. This oneâs raw, honest, and a reminder that sometimes you need to risk it for the biscuit. Weâd love to hear from you. DM us anytime, or leave a review if you found it valuable.
What youâll take away from in this episode:
⨠The reality of defence partner life, and why itâs âdeath by a thousand cutsâ
⨠How constant moves and uncertainty impact careers, families, and choices
⨠Why entrepreneurship can be a lifeline for defence partners
⨠The hidden admin load that comes with military life (and why it often falls to partners)
⨠How Mia is planning âOperation Work Less in 2026â to create more family space
⨠Why strong business foundations let you step back without losing momentum
⨠The moment Lillie took the mic, and proved the power of delegation
⨠Why sometimes, in business and in life, youâve got to make the big leap without a safety net
Connect with Mia:
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
đˇ Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isnât just for artists, and strategy isnât just for boardrooms.
Tickets are on sale now. Visit RippleFestival.au for details
đŠâđť Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.
Still here?
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
-
The most overdue guest: Stef Hanson on big swings, creative campaigns and dropping the mask
This week, Mia is joined by long-time friend and the most overdue guest in Got Marketing? history â Stef Hanson. Stef is a Creative Director, storyteller, and the brains behind some of the boldest small business campaigns inside (and outside) Marketing Circle.
What started as weekly âtherapy sessionâ chats between Mia and Stef has finally been recorded â and itâs a deep dive into dropping the mask, taking big creative swings, and why bland headshots are the enemy of brand building.
From repositioning her business with a standout brand awareness campaign, to challenging small business owners to ditch the beige and embrace risk, Stef shares how she went from shooting corporate conferences she hated⌠to creating concept-led campaigns that attract dream clients.
đ§ Press play if youâve ever felt stuck doing work that doesnât light you up â and youâre ready to swing for the fences. Weâd love to hear from you. DM us anytime, or leave a review if you found it valuable.
What youâll takeaway from in this episode:
⨠Why Stef ditched cookie-cutter corporate jobs for creative campaigns that light her up
⨠The art of getting people to drop the mask â and why itâs Stefâs secret superpower
⨠How choosing clients by psychographics beats niching by industry
⨠Why bland headshots wonât cut it (and what to do instead)
⨠The making of âThe Beach Campaignâ â and how it repositioned Stefâs business overnight
⨠How to turn testimonials into must-watch content (not beige text screenshots)
⨠Why the real risk in marketing is blending in with everyone else
⨠How small businesses can access agency-level creative thinking without the agency price tag
⨠Practical ways to bring more playfulness and personality into your brand
đž The Big Swing: How to find your next âbig swingâ idea by stealing creative tactics from TV and film â from breaking the fourth wall to the immersive magic of a one-shot
Connect with Mia:
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Connect with Stef:
Website: https://www.stefhansonproductions.com/
Instagram: https://www.instagram.com/stefhansonproductions/
LinkedIn: https://www.linkedin.com/in/stef-hanson-62a63574/
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
đˇ Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isnât just for artists, and strategy isnât just for boardrooms.
Tickets are on sale now. Visit RippleFestival.au for details
đŠâđť Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.
Still here?
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
-
You donât need to love every campaign. But if it makes you feel something, rage, confusion, secondhand embarrassment, itâs doing something worth unpacking.
This week, Mia is joined by Lillie Brown, Campaign Del Marâs Community Manager and resident campaign analyst, to get stuck into the denim-clad controversy that is the Sydney Sweeney x American Eagle campaign.
On the surface itâs just an ad for jeans. But dig a little deeper and itâs a tangled mess of lazy puns, hyper-sexualised nostalgia, racial undertones, and what some are calling a eugenics-coded fantasy. Yep.
From the writing and visuals to the political and cultural climate it was launched into, this episode explores whether the outrage is justified, how controversy became a currency, and why this campaign might still be a commercial win, even if itâs a moral flop.
đ§ Press play if youâve ever wanted to scream âwho signed this off?!â at your screen. Weâd love to hear from you. DM us anytime, or leave a review if you found it valuable.
What youâll takeaway from in this episode:
⨠Why lazy creative is no longer a neutral choice, especially in a post-Trump, post-woke media landscape
⨠What the Sydney Sweeney campaign is really selling, and who itâs speaking to
⨠How eugenics theory and nostalgia collide in a campaign no one asked for
⨠Why âjust a jeans adâ is never just a jeans ad
⨠What happens when campaigns embolden the wrong audience
⨠Why outrage is now a legitimate strategy in the attention economy
â¨The commercial calculus of controversy: who wins when a brand goes loud, not deep
⨠How to tell when a brand has traded values for virality
⨠A step-by-step approach to divesting from social media (without going dark overnight)
⨠The difference between intent and impact, and why it matters more than ever
Mentioned in the episode:
Janine Jacob commentingAmerican Eagle Responds to the Sydney Sweeney Ad Backlash and Branding Experts Are MixedBrooke Shields Tells the Story Behind Her 80's Calvin Klein Jeans CampaignConnect with Mia:
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Connect with Lillie:
Website: https://www.lilliebrown.com/
Instagram: https://www.instagram.com/sexwithlillie/?hl=en
LinkedIn: https://www.linkedin.com/in/lillie-brown/?originalSubdomain=au
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
đˇ Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isnât just for artists, and strategy isnât just for boardrooms.
Tickets are on sale now. Visit RippleFestival.au for details
đŠâđť Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.
Still here?
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
-
You donât have to choose between ânever social mediaâ and âalways chasing the algorithm.â
But if youâre going to claim independence from platforms, youâll need more than occasional rants and coffee chats. You need a clear vision of how you actually work, and the distinct value you bring when you stop playing by the platformâs rules.
This week, Mia is joined by Lillie Brown, Campaign Del Marâs Community Manager and a seasoned sexologist and marketing strategist, to unpack the art of high-ROI, human-first marketing that thrives outside of social media dependency.
Together, Mia and Lilllie get brutally honest about the creative death of the internet, the constant threat of cancel culture, and the need to market in ways that feel real. From marketing fierce sexual wellness content (yes, âvulvaâ gets banned) to hosting impromptu in-person meetups across Australia, this episode is packed with spicy takes and tangible strategy.
If youâve ever felt like algorithms are erasing your humanity, or that your content is invisible within hours, this oneâs for you.
đ§ Enjoy the episode, and if it made you reconsider how you allocate your marketing energy, weâd love to hear from you. DM us anytime, or leave a review if you found it valuable.
What youâll takeaway from in this episode:
⨠Why contenting for algorithms sucks the soul out of creativity, and how Tumblr-era energy might make a comeback
⨠How to preserve brand voice amid rising AI templating, without rejecting AI altogether
⨠Why cancel culture and fear-based marketing lead straight into AI autopilot, and what to do instead
⨠How long-form thinkers can reclaim space beyond 32-second Instagram reels
⨠A real-world marketing roster that outperforms: email, blogs, speaking gigs, and in-person events vs. social media
⨠The censorship conundrum: why sexual wellness is regulated harder than pseudoscience
⨠Why static blog posts still generate 68% of Campaign Del Marâs traffic, while social posts vanish overnight
⨠How to pick and maximise a single social channel that actually converts for you
⨠A step-by-step approach to divesting from social media (without going dark overnight)
⨠Practical ideas beyond Insta: events, referral networks, DIY PR, affiliate marketing, out-of-home, direct mail, and strategic partnerships
Mentioned in the episode:
OLIPOP Soda Instagram account suspension: The Girls Get Off accountConnect with Mia:
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Connect with Lillie:
Website: https://www.lilliebrown.com/
Instagram: https://www.instagram.com/sexwithlillie/?hl=en
LinkedIn: https://www.linkedin.com/in/lillie-brown/?originalSubdomain=au
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
đˇ Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isnât just for artists, and strategy isnât just for boardrooms.
Tickets are on sale now. Visit RippleFestival.au for details
đŠâđť Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.
Still here?
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
-
You donât have to choose between consulting, content creation and campaign strategy.
But if you're going to do it all, you'll need more than a polished elevator pitch. You'll need a strong sense of who you are, how you work, and the value you bring because the messier your job titles, the clearer your positioning needs to be.
This week, Mia is joined by Nicole Sherwin, a fractional CMO, content creator, strategist and former Head of Marketing at Typo and Dulux. Four months into full-time entrepreneurship, Nicole is building a portfolio career that blends consulting, brand campaigns, TikToks (36K followers, by the way) and UGC, without boxing herself into one niche or vertical.
Together, Mia and Nicole get honest about the complexity of being multi-passionate marketers in a world that wants you to "just pick a lane." From navigating redundancy and the emotional whiplash of self-employment to content creation ethics and storytelling that actually cuts through, this episode is full of spicy takes and practical insights.
If youâve ever struggled to explain what you do, felt pressure to niche, or wondered how to turn a viral moment into brand equity, this oneâs for you.
đ§ Enjoy the episode, and please leave a review if you found it valuable. We'd love to hear from you, DM us anytime
What youâll takeaway from in this episode:
⨠Why niching by industry isnât always the best move, and how to build a strong positioning instead
⨠The truth about UGC: ethics, grey areas, and what you need to know before you start
⨠Why brand storytelling trumps clever editing on social media
⨠The surprisingly hard part of self-employment no one talks about
⨠A smart framework for mapping your marketing skillset (when your CV is anything but linear)
⨠What FMCG brands are getting very wrong, and whoâs doing it better
⨠How to build multiple income streams without burning out
⨠Why âIâm a consultantâ doesnât cut it as a brand identity, and what to say instead
⨠The difference between entertainment and deception in digital storytelling
Connect with Mia:
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Connect with Nicole:
Website: https://www.elbamarketing.com.au/
Instagram: https://www.instagram.com/nikkaloola/
LinkedIn: https://www.linkedin.com/in/sherwinnicole/?originalSubdomain=au
TikTok: https://www.tiktok.com/@nikkaloola
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
đˇ Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isnât just for artists, and strategy isnât just for boardrooms.
Tickets are on sale now. Visit RippleFestival.au for details
đŠâđť Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.
Still here?
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
-
Marketing today is more manipulation than strategy, how did we get here?
In this episode of Got Marketing?, I discuss weaponised psychology, and the three core tactics doing the heavy lifting behind the most manipulative marketing online.
This isnât just about the loud minority anymore, this is now the status quo. And while most business owners arenât trying to deceive, many are unknowingly caught up in the echo chamber.
Itâs time for a circuit breaker.
Behind the scenes, Mia has been working on a marketing methodology built for the post truth era : the Honest Marketing Method. This approach is about long-term, strategic thinking that earns attention and builds trust. It's value-led, evidenced based and will ruffle some feathers.
đ§ Listen now and get ready for the live-only Unveiling The Honest Marketing Method on July 30. We'd love to hear from you, DM us anytime.
What youâll take away from this episode:
⨠Why âeveryone does itâ is a terrible reason to follow bad marketing advice
⨠How marketing myths spread, and why repetition, social proof, and herd mentality are so powerful
⨠The real cost of forever-free content (and why itâs burning out founders)
⨠Why boundaries in business are not a punishment, theyâre a power move
⨠The three psychological tricks most manipulative marketers rely on
⨠What The Honest Marketing Method is and why itâs designed for this moment
Connect with Mia:
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
đˇ Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isnât just for artists, and strategy isnât just for boardrooms.
Tickets are on sale now. Visit RippleFestival.au for details
đŠâđť Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.
Still here?
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
-
Is Instagram still worth it? Letâs talk.
This one might ruffle a few feathers, and thatâs exactly the point. In this episode, Mia dives headfirst into the big, uncomfortable question: Can you still grow on Instagram if you do it your way?
Spoiler: the answer may not be what you want to hear.
If you're sticking to static posts, skipping the trends, avoiding reels, and treating Instagram like a traditional marketing channel, it might be time to reassess your strategy. Mia shares exactly why she believes Instagram has become an all-or-nothing platform and what to consider if youâre no longer seeing growth (or joy) there.
Mia also shares how Campaign Del Mar's own channel mix has shifted, why LinkedIn is now outperforming Instagram, and why this shift has nothing to do with giving up, and everything to do with playing a smarter game.
đ§ Enjoy the episode, and please leave a review if you enjoyed the episode. We'd love to hear from you, DM us anytimeWhat youâll take away from this episode:
⨠Why Instagram is favouring entertainment-first content (and what that means for your strategy)
⨠The truth about follower count and why reach is no longer guaranteed â even for your own audience
⨠How LinkedIn overtook Instagram as Miaâs top-performing platform (and what sheâs doing differently there)
⨠Alternative marketing channels worth exploring â from Substack to Pinterest to local area marketing
⨠Why it might be time to stop âpushing throughâ on Instagram and start playing a smarter game elsewhere
Connect with Mia:
Connect with Mia on LinkedIn
Follow got marketing? on Instagram
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
đˇ Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isnât just for artists, and strategy isnât just for boardrooms.
Tickets are on sale now. Visit RippleFestival.au for details
đŠâđť Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.
Still here?
Give us feedback
Marketing Circle
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
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