Episodes
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If you think you may be overcomplicating lead generation, you are.
And if you want a simple step-by-step way to have more leads pouring in, ready to buy from you, this is the episode for you.
But first, let’s get on the same page as to what lead generation is. I define it as making strangers interested in whatever you sell, so you can nurture them to buy.
Now let’s talk about what you need to do to effectively generate more leads.
Today on The People Over Profit Podcast, I’ll share:
How to make others interested in what you sell + eager to buy it
Where you need to show up to create sales immediately
The one thing your missing that will 10x your leads
Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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Do you ever get stuck on how to follow-up after a sales conversation?
Maybe you asked them to touch base, and they ghosted you?
Maybe you left it open and have no idea what to do next?
Or maybe you're just getting really vague responses?
No matter which scenario you find yourself in where you feel ready to close the deal and unsure of how to do it, I want to help you!
Today on The People Over Profit Podcast, I’ll share with you:
15 creative one-liners I’ve used to close more sales
When and how I’d use them with specific examples
Various formats based on different industries
If you want quick ways to close more sales that feel natural and are proven to work, this episode will be a game-changer for you!
Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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Missing episodes?
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When it comes to selling, the fortune is in the follow-ups.
So, why do so many of us struggle to come up with a good way to stay on top of the connections we work so hard to build as entrepreneurs?
Most salespeople will say a CRM is your best next step, but let’s explore why that may be the case along with some alternatives that may work even better for you.
Today on The People Over Profit Podcast, I’ll share with you:
The best way to keep conversations going with leads
How often to follow-up without feeling pushy or desperate
The one telltale sign it’s time to move on or pause follow-ups
If you’re trying to figure out how to get better at creating a workflow for following up with people to keep those genuine connections flowing – and turning into sales – this episode is going to be a game-changer for you!
Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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As an entrepreneur, leadership looks different.
For me, this was a steep learning curve and something I had to learn to do differently to thrive in my own business.
And today, I want to share with you a 2-part exercise I do to ensure my success as a leader, which effectively ensures my success as a business.
Think of this as a framework. Change whatever questions, criteria, and parts of the process to make them fit you.
Once I started doing these evaluations, my business revenue skyrocketed. I went from struggling in feast and famine cycles to consistently hitting 6-figures a year.
Today on The People Over Profit Podcast, I’ll share with you:
What the employee/employer evaluation is + how to do it
The specific questions I ask myself + why I ask them
Criteria that will set you apart + create more growth
Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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If you want to grow your business, creativity may be the key.
This is what all the greatest, most successful companies of all time have in common.
All of them have creative CEO’s.
When you think of creativity, you probably think about an artist, a visionary, and maybe even an innovator. People who are right-brain thinkers. But that’s not all creativity is.
You can even hone your creativity to work for you, connect with customers in new and unexpected ways, and design your business to work better for you.
Today on The People Over Profit Podcast, I’ll share with you:
What makes a CEO creative (+ how to become more creative)
The sides of creativity people don’t often see or get to appreciate
How creatives struggle + simple fixes to avoid these issues in your business
Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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Thinking about scaling your business, or just curious what you need to scale it?
Most people scale too early.
Scaling is simply doing more of the same things with a greater level of efficiency.
It is a way to increase your income without adding significant costs to do so.
That doesn’t involve a huge injection of cash into the business, like hiring lots of people, increasing customer acquisition costs, investing in tech tools, or restructuring your business in any significant way.
Yet, most of us have thought of these as requirements to scale.
So, when is the best time to scale and how do you know you’re ready?
Today on The People Over Profit Podcast, I’ll share with you:
A list of proven criteria to qualify when it’s time to scale
Specific examples of good and bad kinds of scale
What you can look for + do to prepare to scale
Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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Do you tell yourself any of these kinds of things?
“If I don’t send emails 1x a week, I may as well not send any.” “If I can’t post every day on social media, I’ll never see results.” “I have to make 100 offers before I hear a ‘YES!’ or make a sale.”These are exactly why you aren’t being consistent now or seeing consistent success in your business.
I know because I used to tell myself the same things.
And, to make matters worse, I’d change things up more often than I was keeping them the same STILL expecting to get consistent results.
As a result, there are lessons I learned the hard way that will hopefully allow you to have an easier time creating consistent success in your business than I did.
Today on The People Over Profit Podcast, I’ll share with you:
Specific actions I take that positively impact my results
How you can feel productive and achieve more with less effort
A simple exercise you can do today that will get you an instant win
Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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Want to create more wins for less work?
First, we need to figure out WHY you’re not winning as often as you can be.
For instance, when’s the last time you were asked how things were going in your business, or if you’d hit your goals, and you replied, “I'm trying!”
You and I both know trying is not DOING (+ it’s so much more work)!
I see examples of this all over the place, not just with goals or money—and I want to open up and get real with you about it.
Today on The People Over Profit Podcast, we’ll talk about:
Examples of how you’re trying instead of thriving
A rundown of how to create more urgency + money
Specific ways you can achieve more with far less effort
Don’t forget to hit “subscribe” so you never miss an episode.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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Recently, I was invited to be a featured expert in Jeremy Barr’s SuperFounder speaker series.
This was a $260B speaker lineup of investors, founders, and influencers sharing their knowledge on a variety of topics.
We were only given 10 minutes, so I had to really simplify a concept to share.
Now, I’m going to share the concise, memorable framework I shared on that call with you, so you can benefit, too!
Today on The People Over Profit Podcast, you'll learn:
A framework to make you a more effective salesperson
Examples to guide you in writing powerful sales messaging
An activity you can do immediately to generate more leads/sales
If you’re looking for a memorable acronym and simple formula for sales success that you can use on sales calls, when writing social media posts, sharing your pitch deck, or redoing copy on your website, you’ll love this episode!
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
P.S. don’t forget to hit “subscribe” so you never miss an episode.
And don’t forget to connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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There are so many better ways to start a sales follow-up than, “Hey! Just checking in…” wouldn’t you agree?
Last year, one of my most saved, shared, liked and commented on posts on Instagram was all about how to follow-up in feel-good ways.
Specifically, it was a collection of creative one-liners you can use to follow-up, which is what I want to talk about and build on today.
Each one allows you to stay open, curious, kind, and FEELS GOOD TO SAY!
Today on The People Over Profit Podcast, you'll learn:
How to initiate follow-up conversations that get you more sales
Ways to close the deal that don’t feel pushy or uncomfortable
My favorite frameworks to use repeatedly that close the deal
If you’re sick of sending emails that say, “Hey! Just checking in...” or feeling ghosted whenever you follow-up with people, this episode is for you!
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
P.S. don’t forget to hit “subscribe” so you never miss an episode.
And don’t forget to connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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Are you tired of competing with AI, but you’re not quite sure how to use it to grow?
There are simple ways you can embrace these tools to cut back your busy work and see real results with minimal effort.
I want you to imagine a world where your time isn’t consumed by repetitive tasks.
AI is like your trusty sidekick. It's there to amplify your creativity, not steal or replace it. And, let’s face it, it’s here to stay.
Today on The People Over Profit Podcast, you'll learn:
Some of my favorite AI tools + ways you can use them to grow
Specific prompts you can play with + customize to fit you
Big weaknesses of AI + how to overcome them
If you’re tired of competing with AI or not sure how to capture the full benefits of AI to grow, this episode is for you!
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
P.S. don’t forget to hit “subscribe” so you never miss an episode.
And don’t forget to connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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Think about the cost of doing business.
There’s taxes, health insurance, software (the list goes on), but where do your emotions fit into this list?
In my nearly 10 years of owning a business, the highest cost by far has been to my mental health.
I’ve been humiliated more times than I can count, and fear is a daily emotion.
So, let’s get clear about what these are and how they look and feel to us so we can strategize together on what you can do to manage and cope with them.
Today on the People Over Profit podcast, you’ll learn:
How to reframe tough emotions to serve you better
Simple coping mechanisms you can put into practice today
A step-by-step framework to navigate hard seasons more easily
If you’re feeling a bit burnt out, anxious, fearful, or ashamed as a business owner, this episode will give you clarity and peace. Don’t miss it.
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
P.S. don’t forget to hit “subscribe” so you never miss an episode.
And don’t forget to connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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If you're quick to completely start over when something isn’t yet working in your business, you're not alone.
I've "burned the ships" more times than I can count.
The time, energy, stress, and money that cost me was too much.
It doesn't matter if you’re offering a challenge, workshop, PDF, course, program, or physical product. There’s actually a simple list of checkpoints you can use to tweak what you’re doing and see massive returns.
Today on The People Over Profit Podcast, you'll learn:
What 2 things make the biggest difference to your results My go-to checklist for optimizing anything you do in minutes Specific examples of how small changes create powerful resultsIf you’re tired of reinventing the wheel and want a simple go-to checklist to optimize anything you do in minutes (not months), this is a can’t-miss episode!
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
P.S. don’t forget to hit “subscribe” so you never miss an episode.
And don’t forget to connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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72% say positive reviews increase their trust in a business.
92% of customers read online reviews before making a purchase.
97% of B2B customers cited testimonials as the most reliable types of content.
The data speaks for itself – positive reviews and testimonials help businesses build trust with their ideal customers and make more sales.
So, how do you get more of them?
Today on the People Over Profit podcast, you’ll learn:
The perfect time to ask for a testimonial (there is one!)
A proven script you can use to request testimonials more easily
The specific questions I use for video testimonials and case studies
If you’d like to capture more customer feedback, or just feel more comfortable and clear about how to go about asking for testimonials, don’t miss this episode!
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
P.S. don’t forget to hit “subscribe” so you never miss an episode.
And don’t forget to connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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There are certain topics that fascinate me, and sales psychology is one of them.
I’ve read dozens of books, hundreds of articles, and listened to many podcasts on this topic. So, when you hear me say, “sales is so fun!” It’s not just the act of selling to someone, it’s also topics like these that give so much more depth to sales.
Since this is an area I’ve invested many hours in learning, I thought I could share some of what’s stuck with me on the topic with you.
Today on the People Over Profit podcast, you’ll learn:
What value really is and how you can create it instantly
How to make people excited (even desperate) for what you sell
Ways to create ethical urgency that drives people to buy right now
If you’re curious about the topic of sales psychology or want to have an easier time selling, this episode is for you!
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Love this episode? Give us a 5-star rating + review on Apple Podcasts.
P.S. don’t forget to hit “subscribe” so you never miss an episode.
And don’t forget to connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!
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Ready to uplevel your sales skills in a big way?
One of the biggest sticking points for my clients when we work through their sales pitch and process is the close.
Many people will tell you it’s caused by a fear of rejection, which can be an underlying contributor, but I see this always coming down to the process steps themselves.
If you have a good process to lean on and a drive to help others, your fear is often something you can look past to reach a positive outcome when selling.
Today on the People Over Profit podcast, you’ll discover:
Key things you may be neglecting when selling
The relationship between good lead qualification + sales
A simple, proven framework that will guarantee you more sales
If you’d like to close more sales, confidently and with less stress, this episode will be an absolute game-changer for you!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
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Sometimes, we use storytelling to sell ourselves on a purchase.
What I'd like to talk about today is how you can incorporate storytelling into more of your marketing and even sales processes to hear more yes’s.
To help you with this, I’ll share different reasons why storytelling is so effective.
Then, I’ll use storytelling to illustrate the points I’m making that much better.
Today on the People Over Profit podcast, you’ll learn:
How to use storytelling to build confidence in buyers
How storytelling works to shift emotions from blocked to open
How you can use storytelling to make people feel like a real-life hero
If you’re curious about how to tell better stories as a business owner or desire a fresh perspective and models of stories that sell, this episode is for you!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
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Marketing and sales aren’t the same thing but they are often treated like it.
Marketing is making sure everyone you reach with a message feels seen and is invited to consider getting to know you better.
Sales feels much more intimate, personal, connected — it also generates revenue, which is a key distinction.
Today on the People Over Profit podcast, you’ll learn:
The main differences between marketing and sales
The critical functions of marketing and sales in the buyer’s cycle
A quick activity you can do to put what you learn into action immediately
If you’re stuck on the nuances of marketing and sales in your work, or you simply desire to make more progress with either, don’t miss this episode!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
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The research is clear – teaching what you know to others is a proven way to learn faster, understand better, and sustain higher levels of momentum and motivation.
I see monetizing knowledge as a form of teaching, from developing courses to running events, creating lead magnets, and even posting your most basic ideas and thoughts on social media.
So, let’s talk about the easiest way to monetize the knowledge you’ve gained over the years.
Today on the People Over Profit podcast, you’ll learn:
Ways to find out what you can monetize for the greater good
How to monetize your unique skills and knowledge easily
Different ways to think about the value it adds to others
If you’d like to profit off your knowledge more this year and enjoy every minute of it, this is the episode for you!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
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Do you dread spending time on social media?
Maybe you’re short on time, or your social media channels aren’t working for you like you thought they would and it doesn't make sense to spend as much time there as you have been.
Whatever the reason, we’re going to fix it today!
I've been in all three of these situations, and I've tried dozens of ways to maintain a presence on social media despite my personal circumstances.
A few months ago, I found an amazing workaround for social media slumps like this and have shared it with some of my clients with some success, so I thought it would help to share it with you today!
Today on the People Over Profit podcast, you’ll learn:
The one big strategic move I took to simplify everything on social media
A simple swap that will get your account growing — guaranteed!
A quick way to show up powerfully in less time than ever
No matter what level of proficiency you are when it comes to social media, I’m confident you can implement all of these changes in under 30 minutes and see some real results. Enjoy!
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Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!
Also, make sure to hit subscribe so you never miss an episode.
And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.
In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!
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