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USA Sauna Celebration: Reflections on Good Heat, American Ingenuity, and the Spirit of Freedom
For this special July 4 edition of Sauna Talk, Glenn reflects from island cabin country near the Superior National Forest in northeast Minnesota, looking out across open water and thinking about sauna in America: where it came from, what it means today, and the people helping carry the flame forward.
As the United States celebrates 250 years since its founding, this episode gathers excerpts from several of Glenn's favorite Sauna Talk conversations with American sauna personalities and sauna-adjacent voices. Together, they form a tribute to the deep and growing sauna culture in the United States — a culture shaped by Finnish immigrants, small-town manufacturers, researchers, builders, bathers, and longtime sauna nuts who understand that good heat knows no borders.
We begin with Bruce Oreck from Episode 72, former United States Ambassador to Finland, who shares how Finland corrected his American misunderstanding of sauna and introduced him to the deeper rhythm of good heat. From smoke saunas to the Finnish Sauna Society, Bruce reminds us that America could use not just more hot rooms, but more sauna culture: rounds, cool downs, conversation, patience, humility, and time together on the bench.
Next, we hear from three American sauna stove makers as featured in Sauna Talk Episode 120. Their conversation brings us to the heart of the sauna: the stove. These are small-town American manufacturers building durable heat sources close to home, with family history, shop-floor knowledge, local jobs, and real accountability behind every stove. In a world where so much is distant and disposable, their work speaks to craftsmanship, simplicity, and American ingenuity.
From there, the episode moves into sauna science with Dr. Ashley Mason, associate professor at the University of California, San Francisco. Ashley studies whole body hyperthermia, sleep, depression, body temperature, and the effects of heat on the body and mind. While she is careful to distinguish traditional sauna from the controlled heating practices used in her lab, her research helps explain something many sauna bathers already feel: heat changes us. It brings us out of the narrow band of climate-controlled modern life and back into a more dynamic relationship with the body. This conversation with Dr. Mason can be heard in entirety in Sauna Talk Episode 102.
Finally, from Episode 123, Glenn turns to Mikkel Aaland, author of Sweat and one of the great connectors in global sweat bathing culture. Mikkel offers a wider lens on what makes bathing traditions endure across generations. It is not enough to have the best sauna on the block. The deeper goal is to get the block into the sauna. For sauna culture to last, it needs the physical, the social, and the spiritual. It needs safety, community, respect, generosity, and shared experience.
Taken together, these excerpts celebrate the American sauna movement at a special moment in time. Sauna can live in a backyard, a research lab, a bathhouse, a welding shop, a mobile trailer, a tent, a cabin, or a community gathering place. But wherever it lives, the best sauna experiences point us toward something simple and deeply human: warmth, freedom, equality, connection, and the joy of sitting together in good heat.
Happy July 4, happy Independence Day, and welcome to Sauna Talk.
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Recorded live before a full audience at Sauna Days 2025, this special episode of Sauna Talk brings together four authors, educators, and lifelong students of human experience for a conversation that moves well beyond sauna itself.
Joining me are Garrett Conover, author of Sauna Magic; Jesse Coomer, author and educator in breathwork and cold exposure; Harvey Martin, author of Breathe, Focus, Excel and Without Words; and myself, Glenn Auerbach, author of Sauna Build from Start to Finish. Together, we explore the experiences, obsessions, and questions that led each of us to write books and dedicate years of our lives to sharing what we've learned.
Our discussion ranges from sauna culture, cold plunging, breathwork, athletics, coaching, and creativity to broader questions about wellness, personal growth, and what it means to live an examined life. We talk about the tension between science and intuition, the limits of protocols and optimization, and why authentic experiences often teach us more than information alone. Along the way, we reflect on how writing changes the writer, how teaching changes the teacher, and how books become snapshots of who we were at a particular moment in our own journeys.
The conversation is candid, thoughtful, and at times deeply personal. Rather than presenting ourselves as experts with all the answers, we share stories of uncertainty, evolution, mistakes, and discovery. Whether discussing sauna, breath, cold exposure, nervous system regulation, or the search for meaning and connection in modern life, a common theme emerges: the most valuable lessons often come not from information, but from direct experience.
If you've ever wondered why practices like sauna, breathwork, cold immersion, and time in nature can have such a profound impact on how we feel, think, and connect with ourselves and others, you'll find plenty to reflect on in this conversation.
Recorded in the Great Lake Room at Sauna Days 2025, this is a live authors panel about writing, learning, teaching, and the lifelong pursuit of awareness, presence, and authentic human connection.
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What happens when the exploding UK sauna movement meets the rapidly evolving North American sauna scene?
Recorded live at Sauna Days 2025 on Minnesota's North Shore, this episode of Sauna Talk features a wide-ranging conversation with Jake Newport of Finnmark Sauna in the UK. Together, Glenn Auerbach and Jake explore where global sauna culture is headed next — from grassroots mobile saunas and floating bathhouses to luxury urban wellness spaces, aufguss experiences, and the rise of social sauna culture.
Jake shares the remarkable story behind Finnmark Sauna and the transformation of sauna culture across the UK over the last decade. What was once dismissed as "hot dry boxes" in hotels and gyms has evolved into a thriving movement centered around contrast therapy, community, craftsmanship, ritual, and meaningful human connection.
Topics include:
The rise of sauna culture in the UK and parallels with the USA Mobile sauna movements, beach saunas, and floating saunas Othership, guided sauna experiences, and modern wellness trends Authentic sauna culture vs. commercialization Aufguss and curated sauna rituals Building community through heat and cold Sauna entrepreneurship and the future of the industry Why education and experience matter more than marketing hype The importance of purpose, connection, and slowing downThis episode also features audience discussion and insights from leaders helping shape North American sauna culture, including conversations around social sauna spaces, accessibility, manufacturing, wellness businesses, and preserving the roots of authentic sauna practice.
If you care about where sauna culture is going — and how to build it without losing its soul — this is an episode you won't want to miss.
Subscribe to SaunaTimes.com for more authentic sauna conversations, builds, culture, and community.
#sauna #finnmark #contrasttherapy #wellness #saunaculture #coldplunge #aufguss #communitysauna #saunatalk #saunadays #saunatimes
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In this of Sauna Talk, Glenn Auerbach is joined bench-side by Josh Leddy of Get Sweaty with Leddy and sauna builder Leif Kjorness of Excelsior Saunas for a deeply personal and wide-ranging conversation recorded after multiple sauna and cold plunge rounds on Lake Ann in Minnesota.
What unfolds is more than a discussion about sauna. It's a conversation about craftsmanship, friendship, healing, community, and the ways sauna culture continues to evolve while still holding onto its roots.
Josh shares how his lifelong connection to sauna eventually inspired him to launch Get Sweaty with Leddy, a YouTube channel and podcast focused on natural healing, pain management, and meaningful conversations that happen best on the sauna bench. He talks about his upcoming mobile sauna project, his vision for creating immersive wellness gatherings through movement and music, and why sauna creates a unique environment where people can truly connect without barriers.
Leif reflects on his journey from custom home building into the sauna world, and how building saunas became more than construction work — it became a calling. He discusses craftsmanship, quality building principles, the importance of slowing life down, and the fulfillment that comes from creating spaces where people gather, reflect, and reconnect with themselves and each other. The conversation also dives into the details behind the "party sauna" concept, including large panoramic windows, skylights, thoughtful ventilation, and building mobile saunas designed to foster memorable shared experiences.
Throughout the episode, Glenn shares stories from the early days of SaunaTimes, the origins of Sauna Days on the North Shore of Lake Superior, and his own formative sauna experiences hitchhiking through Finland and Sweden as a young traveler. Together, the three discuss the rise of mobile sauna culture in Minnesota, the power of hot-cold contrast therapy, the difference between manufactured cold plunges and natural bodies of water, and the emotional reset that happens when people gather around heat, steam, cold water, and conversation.
There are moments of humor, reflection, and philosophy woven throughout — from stories about cutting fresh ice holes by hand to discussions about social media fatigue, authentic community building, and the importance of finding your own operating system for life. Glenn closes by sharing the personal framework that grounds him today: Freedom, Enoughness, Nature, and Simplicity.
This episode captures what sauna culture is really about at its best: generosity, vulnerability, camaraderie, and the simple but profound experience of being fully present together.
Topics discussed include:
Mobile sauna culture Sauna building and craftsmanship Sauna Days and grassroots sauna community Cold plunging and winter swimming Natural healing and pain management Lake Superior sauna culture Music, movement, and sauna gatherings The mental and physical benefits of contrast therapy Friendship, reflection, and slowing down The future of sauna culture in AmericaGuests:
Josh Leddy — Get Sweaty with Leddy Leaf Kjorness — Excelsior Saunas -
n this live panel from Sauna Days 2025, Glenn welcomes two of the most thoughtful voices in sauna research, Dr. Ashley Mason of UCSF and Earric Lee of the Montreal Heart Institute, for a candid conversation about the current state of sauna science, where the evidence is strong, where it is still emerging, and why integrity matters when talking about health benefits in the sauna world.
This episode goes far beyond the usual wellness headlines. Ashley and Earric dig into the real responsibility that comes with promoting sauna for health, especially in a moment when many businesses lean on scientific claims to sell sauna experiences, home builds, and products. Rather than oversimplifying the message, this discussion brings nuance, humility, and rigor to the bench.
Earric shares insights from two major projects: a cardiac rehabilitation study exploring whether regular sauna bathing can improve outcomes for patients with coronary artery disease, and a sweeping review of roughly 80 years of heat-therapy research, covering everything from traditional sauna and infrared sauna to hot water immersion and foot baths. One of the big takeaways: despite all the enthusiasm around sauna today, the actual number of long-term published studies is still surprisingly limited, and the field has a lot of room to grow.
Ashley brings the mental health lens, drawing from her work on depression, insomnia, and body-based therapies that do not rely on drugs. She explains how heat exposure may relate to thermoregulation, serotonin pathways, and mood improvement, and describes the striking relationship between body temperature and depression. In her research, some people with depression appear to run "hot," not because of fever, but because their bodies do not cool as effectively. That opens a fascinating question: can changing body temperature help change mental state?
Together, Glenn, Ashley, and Earric explore the difference between clinical research and practical sauna use. They talk about why researchers sometimes use intense protocols that are not meant to be copied at home, how long heat exposure may matter more than many people realize, and why dosage, frequency, and total heat load are still not well defined. The conversation also touches on the challenge of translating laboratory findings into real-world sauna practice, especially for people seeking guidance they can actually use.
A major thread throughout the panel is the distinction between traditional sauna and infrared sauna. Earric shares data from the literature showing a fairly even split in long-term published work between the two, while also noting that many infrared studies come from the same Japanese "Waon therapy" tradition. Ashley explains why her own clinical work uses controlled infrared whole-body heating: not because it is culturally superior, but because it allows researchers to isolate heat as a variable and reliably elevate core temperature over time.
The panel also gets refreshingly honest about what remains uncertain. Can a traditional sauna session raise core temperature to the same levels used in clinical depression studies? Maybe, but probably not easily. Is cold plunging necessary? Not necessarily. Does contrast therapy add something meaningful beyond helping people stay in the heat longer? The science is still catching up. Are there clear protocols for children, older adults, athletes, or people with type 1 diabetes? Not yet, at least not with the level of certainty most people would hope for.
There is also a strong practical thread in this episode. Earric encourages sauna bathers to keep a sauna log, much like an exercise log, tracking time, temperature, frequency, and personal response. The idea is simple but powerful: if sauna is a stressor that leads to adaptation, then paying attention to your individual dose matters. Ashley adds an important layer to that idea by reminding listeners that human beings are not static. Age, fitness, depression, stress, sleep, and general health all influence how the body handles heat.
Audience questions help widen the discussion even further. The panel touches on core temperature versus skin temperature, wearable technology, the limits of common thermometers, the role of sweating and blood redistribution, how cold exposure may or may not complement sauna, the possibility that some sauna benefits come not just from heat but from social connection, rest, hydration, and ritual, and why future research needs better control groups to separate these effects.
What emerges is a thoughtful, grounded, and deeply useful conversation: sauna science without the chest-thumping, without the overclaiming, and without losing the wonder. This episode is for sauna builders, bathers, researchers, health professionals, and anyone who wants a clearer picture of what heat can do for the human body and mind, and what questions still deserve honest study.
In this episode:
Dr. Ashley Mason and Earric Lee discuss the current state of sauna research, long-term heat therapy studies, traditional sauna versus infrared sauna, depression and thermoregulation, cardiac rehab, body temperature tracking, dosage and duration, cold exposure, aging, children and heat, diabetes considerations, and why the future of sauna science depends on asking better questions with more rigor. -
In this episode of Sauna Talk, Glenn sits down with Bill Gifford, author of Hotwired: How the Hidden Power of Heat Makes Us Stronger, for a wide-ranging conversation on sauna, heat adaptation, and the connection between physical challenge and mental well-being.
Bill shares how his journey into heat began through personal stress, scientific curiosity, and his reporting on the powerful effects of sauna and thermal exposure. Together, Glenn and Bill explore the famous Finnish sauna research of Dr. Jari Laukkanen, the role of heat in cardiovascular and mental health, and the way sauna can act as both a physiological reset and a social connector.
They also dive into Bill's experience training for the brutal Hotter Than Hell 100, what heat adaptation teaches us about resilience, and why sauna offers something much bigger than simple recovery. From neurotransmitters and stress relief to friendship, veterans' healing, and the culture of bathing, this episode shows how heat can make us stronger in body, mind, and spirit.
Click here to purchase Bill's new book.
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Recorded live at Sauna Days 2025, this episode of Sauna Talk brings together a thoughtful panel of doctors who sauna for a grounded conversation on heat, health, and the real role of sauna in modern life.
Glenn is joined by Dr. Jeremiah Eisenchenk, Dr. Brandon Dotson, Dr. Brittany Kimball, and Dr. Ashley Mason for a lively discussion on what we know, what we don't know, and why sauna continues to matter for both personal well-being and community connection.
This conversation explores:
cardiovascular health and the most-cited sauna studies sleep, mood, depression, stress reduction, and mental health sauna and respiratory health recovery, inflammation, and everyday wellness detox claims, hydration, and where the evidence stands the difference between lived sauna experience and overhyped wellness marketing why more rigorous sauna research is still neededWhat makes this episode special is the balance: medical perspective, personal experience, Finnish-American sauna tradition, and a shared respect for sauna as both practice and place.
Recorded lakeside with the Sauna Days crowd in the room, this is a conversation about more than research. It's about why people keep returning to sauna—for clarity, healing, friendship, and that feeling that some things still can't be improved by screens or speed.
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In this special episode of Sauna Talk, I'm joined inside one of the Culture of Bathing Sauna Village saunas in New York City by three fellow authors whose work explores heat bathing culture from very different perspectives. This conversation was recorded on the sauna bench during the 2026 Culture of Bathing Festival in New York City.
Recorded during Culture of Bathing 2.0 gathering on the East River, this conversation brings together authors Yuval Zohar (Towards a Nude Architecture), Emma O'Kelly (Sauna: The Power of Deep Heat and Wild Sauna), Bill Gifford (Hotwired: How Heat Makes Us Stronger), and yours truly Glenn Auerbach (Sauna Build: Start to Finish).
On the bench, as conversation flows and steam rises, our discussion moves across continents and traditions—from Japanese sento bathhouses and onsen towns to the surprising explosion of wild sauna culture along the coasts of Great Britain.
Along the way we explore:
The global revival of sauna and bathhouse culture Why community bathing is making a comeback The science behind heat, mood, and the "sauna high" Japan's evolving bathing traditions The rapid growth of sauna culture in the UK The empowering idea that anyone can build their own saunaAt its core, this conversation reflects a shared belief among all four authors: good heat knows no borders.
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In this special episode of Sauna Talk, the tables are turned as Adam Pambatanaka, COO of Therme Group U.S., steps into the interviewer's role and puts Glenn on the bench.
Recorded live at Sauna Village in New York City in February 2026, this conversation dives into Glenn's own sauna origin story, from getting hooked in the Baltic archipelago to helping champion mobile saunas, sauna building, and public sauna culture across North America.
Adam guides the discussion through the big themes that have shaped Glenn's work with SaunaTimes: the rise of sauna in the public domain, the DIY sauna movement, floating saunas, sauna villages, and the growing momentum behind authentic bathing culture in the U.S. Along the way, Glenn reflects on how far sauna has come, what still matters most, and why both home sauna and public sauna can thrive side by side.
This episode also explores the spirit of sauna itself: fewer rules, more listening; less protocol, more presence. For newcomers, enthusiasts, builders, and operators alike, this is a wide-ranging conversation about heat, cold, freedom, and the human connections that happen on the bench.
Stay tuned through the end for bonus coverage with Sami Ranta, Finnish sauna designer and builder of the village's flagship performance sauna, who shares thoughtful perspective on sauna design, freedom in bathing culture, and why beautiful "mistakes" can lead to great sauna.
In this episode:
Glenn's sauna origin story
From backyard sauna to public sauna movement
The rise of mobile saunas and sauna villages
Home sauna vs. public sauna
SaunaTimes, sauna circuits, and DIY resources
Guidance for first-time bathers
Bonus conversation with Sami Ranta on sauna design and innovation
A heartfelt, wide-open episode that offers listeners a rare chance to hear Glenn's own story, in his own words, from the other side of the microphone.
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Today on the bench, we sit withValtteri Rantala, A Finn living in Vancouver BC since 2016. Val started a Sauna company in Vancouver in 2019. And in the shadows of Western Red Cedars, we'll hear the origin stories of the budding West Coast Sauna Summit at Loon Lake Lodge and Retreat center, one of the pins on Val's Vancouver Sauna Circuit.
We just returned from the second West Coast Sauna Summit here in 2026. And I was able to attend last year's inaugural Summit in 2025. The Vibes at the West Coast Sauna Summit are quite familiar to me, as founder and lead contributor for Sauna Days, Larsmont Cottages, Two Harbors Minnesota.
The similar vibe is: a collection of mobile saunas, a kick ass facility, access to clean cold water, and mix in a hundreds or so like minded thermal enthusiasts and some Sauna Talk presentations, stir the soup, and what we are met with are wonderful, collaborative, spontaneous connections. Endorphins rushing between rounds, legal libations sprinkled in like fresh basil.
Anyhow, back to the Vancouver Sauna Circuit. In addition to the Loon Lake Lodge and Retreat Center, Val dots the SaunaTimes sauna map with a few other bathhouses. And in this episode we get to hear a little bit more about these facilities. Let's keep in mind that as you click around the SaunaTimes map, and the Vancouver Circuit specifically, clicking the Vancouver Circuit button again will bring us out to all the bathhouses on the map. A circuit is not meant to be all inclusive. A circuit is a Scouts window into their city, collection, community. And let's not forget the adjacencies, where "people like us do things like this." and in Val's case are a couple hikes and restaurants within the Vancouver area.
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Welcome to this episode of Sauna Talk recorded on multiple sauna benches at the Culture of Bathing Sauna Village in New York City. I'll keep this introduction brief as we turn the microphone over to four pillars behind the second annual Culture of Bathing gathering. This year, the gathering was layered adjacent to the opening of New York Cities first sauna village. A village of 15 architecturally-distinct saunas set along the Williamsburg waterfront.
Featuring:
Mikkel Aaland: The Godfather of Sweat
Cosmin-Nicolae Cîrîc: King of the Sauna Experience
Robert Hammond: President and Chief Strategy Officer, Therme Group US, United States
Adam Bamba Tanaka: Chief Operating Officer, Therme Group US
Event Info:
Culture of Bathing Sauna Village, New York City NY
15-17 saunas, NEW YORK'S FIRST EVER SAUNA FESTIVAL
DOMINO PARK, WILLIAMSBURG
FEBRUARY 12 — MARCH 1, 2026
7AM TO 10PM DAILY.
More information is here.
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Today's episode comes to you from the recent West Coast Sauna Summit, outside Vancouver BC Canada, where I had the honour of interviewing Mikkel Aaland, the Godfather of Sweat, live in front of a packed room of thermal enthusiasts.
It's no secret that Mikkel has been a mentor to me, in sweat, in sauna, and in life. What I've always admired is his refusal to stay inside the box. Instead, he works the edges of it, where things are more interesting, more impactful, and where real change actually happens.
In this conversation, we dig into three ideas that are front and center for him right now:
Sauna Aid, A different operating model for bathhouse owners and aspiring saunapreneurs, And sustainability through his three-pillar approach to the sweat bathing ecosystem —physical, social, and spiritual.Mikkel may be ten years my senior, but he can hang, and party, with people half his age. Timeless, ageless, and endlessly curious.
I'm proud to present my conversation with Mikkel Aaland.
For more with Mikkel Aaland, please check out my 2020 interview with Mikkel here. And my 2016 interview here.
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Today on the bench, we sit together with Keegan Kittock, co-founder of Deep Wave Sauna. With the rising tide of sauna also comes marketing talk, pedantic chatter, and graphs and charts about how air supposedly moves in the hot room.
So it's extra special and refreshing to visit with someone like Keegan.
In this episode, we start at the beginning—picturing Keegan after elementary school, dragging a magnet around a building site, earning bubble-gum money working for his father's contracting company.
And like many of us, catching the sauna bug at a young, impressionable age up north at the family cabin: long rounds, long dock time, and plunging in the lake, splashing around with neighbors, friends, and family.
Love of sauna and love of construction are two powerful forces pointing toward building saunas for others. Add to that Aaron—Keegan's lifelong friend, collaborator, and business partner—and you have Deep Wave Sauna.
Ask them at Sauna Days or outside one of their builds how the company got its name and you'll get right to the heart of it. Deep Wave. A nod to the nerdiness without the pedantic edge. Keegan can talk in great technical detail about different wavelengths of heat and steam, but he's well past trying to impress. He's relatable and genuinely fun to Sauna Talk with. Deep heat. That wave that feels so good on the bench.
That's enough.
When we consider the holy trinity of good sauna (heat, steam, ventilation), the first two we can get our arms around, but ventilation is oblique—impossible to see, harder to feel, and easy to misunderstand.
But Keegan has earned the title of "thermal whisperer" among fellow sauna aficionados. He's the one who taught me that air is a fluid and should be understood as such. So when we talk about good ventilation, we talk about the lazy river. Stay tuned for more in this episode—why this is what we aim for, and how many saunas can achieve it naturally and passively without the mechanical buzz-kill easy street.
Keegan brings it down to earth. And I'm overjoyed to have made my way out to his prairie-style sauna on his property west of the Twin Cities. I love his sauna. Spiritual Patina rating: solid 9.0.
Within this article on SaunaTimes are a few photos taken from Keegan's sauna. And you can check these out and it'll likely bring you right there with us, on the bench, where we recorded this episode for you.
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Today on the virtual bench we visit with longtime thermal enthusiast, friend, and SaunaTimes contributor Kev who takes us through the public bathhouses in and around Chicago for this Sauna Circuit.
As you'll hear in this episode, Kev is no stranger to the saunas, banyas, and bathhouses in his hometown. What's cool about Chicago is that the banya culture is well developed.. and also quite historic thanks to aptly entitled Chicago Bathhouse, a traditional bathhouse at 1914 W. Division Street in the Wicker Park neighborhood of Chicago, Illinois, which has operated since 1906. Formerly Red Square, this Russian-style bathhouse has been in operation since 1906. Featured in a 2016 SaunaTimes blog post here.
And layered on top of that, you'll hear about the Asian inspired King Spa, the deep heavy heat offered at Chicago Sweatlodge, the new Kiln floating sauna – a dream come true right there floating on Lake Michigan at Navy Pier, and a Kev fan favorite the Sauna Club, where its affirmed that "we can solve for heat, but sometimes solving for the cold is more of a challenge." And in this case, the time to leave the hot room is when the idea of a fresh cold lake plunge in Lake Michigan, just steps away, is about the best idea you've ever heard.
And each Sauna Circuit includes a few gems and "adjacencies." These are special places shared with you by Kev, the Chicago Sauna Scout. These adjacencies are in the spirit of "people like us do things like this." For example, the Navy Pier and Lakefront Path give Chicago visitors a real flavor of the city, and also a chance to get some exercise before round one. And there's some extra special restaurants to check out – each conveniently adjacent to a Chicago bathhouse, like Smoke Daddy BBQ, Lou Malnattis Pizza, and SuperDawg Drive-In, just to name a few.
So, whether you live in Chicago, or thinking of heading to Chicago for a vacation, or on the march to the Windy City for work or a trade show, this Sauna Circuit is right here for you. To access, simply go to SaunaTimes.com, click on the Sauna Circuit map, and then the Chicago Sauna Circuit.. and from there, you're well on your way.
Let's visit with Kev, and bring you along to the Chicago Sauna Circuit.
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Today, on Sauna Talk, and almost on the sauna bench, I'm pleased to bring you the folks behind the three major American sauna stove makers. American manufacturing at work!
Garrett, Lamppa Manufacturing, Tower, Minnesota, Population 421 Philip, Nippa, Beulah, MI, Population 303 Lynn, Ilo, Dollar Bay, Michigan, Population 1,070We talk through what their company looks like, their community, and what their opinions are on the North American sauna industry.
Small town manufacturing. Direct to consumer, factory direct.
Products
Made with quality with longevity in mind.
A couple of terms:
Cost engineering: Designed in a way that reduces manufacturing costs—sometimes at the expense of quality, durability, or performance.
Margin stacking: When every step in a product's journey — manufacturer, distributor, wholesaler, retailer — adds a profit margin, and those margins compound into a much larger final price. More here.
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Today on the bench, we bring you to Larsmont Cottages, Two Harbors. Minnesota for a special roundtable discussion with four sauna builders from four different countries as part of Sauna Days 2025.
Alex, Bsaunasusa, Belarus Keegan, Deep Wave Saunas, USA Jake, Finnmark, UK Andrew, Sauna Builder, CanadaThe weather was wonderful, the heat was resonating, and our conversation went deep.
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Today on Sauna Talk, we are joined by the dynamic duo of researcher from Emery University, Deanna Kaplan and Roman Palitsky.
Deanna KaplanDeanna Kaplan, PhD is a clinical psychologist with expertise in digital health technologies. She has more than a decade of experience using wearable and smartphone-based technologies to study the dynamics of health processes and clinical change during daily life. Her research is grounded in a whole-person (bio-psycho-social-spiritual) model of health, and much of her work focuses on investigating the dynamics of change of integrative interventions, such as psychedelic-assisted therapies and contemplative practices.
Dr. Kaplan is the Director of the Human Experience and Ambulatory Technologies (HEAT) Lab, a multidisciplinary collaboration between the Department of Family and Preventive Medicine and Emory Spiritual Health. More information about the HEAT Lab is here.
Dr. Kaplan is the co-creator and Scientific Director of Fabla, an unlicensed Emory-hosted app for multimodal daily diary and ecological momentary assessment (EMA) research. Fabla is an EMA app that can securely collect voice-recorded, video-recorded , and photographic responses from research participants. More information about Fabla is here.
Dr. Kaplan holds an adjunct appointment in Emory's Department of Psychology and is appointed faculty for several Emory centers, including the Winship Cancer Institute, Emory Spiritual Health (ESH), the Emory Center for Psychedelics and Spirituality (ECPS), and the Advancement of Diagnostics for a Just Society (ADJUST) Center. She also holds an appointment as an adjunct Assistant Professor at Brown University in affiliation with the Center for Digital Health. Dr. Kaplan received her PhD in Clinical Psychology from the University of Arizona, completed her predoctoral clinical internship at the Alpert Medical School of Brown University, and completed a postdoctoral research fellowship at Brown University, where she received an F32 National Research Service Award (NRSA) from the National Institutes of Health (NIH). Her research is funded by the NIH, the Health Resources Services Administration (HRSA), the Georgia Clinical and Translational Science Alliance, the Tiny Blue Dot Foundation, and the Vail Health Foundation among others. She was named as a 2025 Rising Star by Genomics Press for her work in mental health assessment innovation.
Roman PalitskyRoman Palitsky, MDiv, Ph.D. is Director of Research Projects for Emory Spiritual Health and a Research Psychologist for Emory University School of Medicine. His research program investigates the pathways through which culture and health interact by examining the biological, psychological, and social processes that constitute these pathways. His areas of interest include biopsychosocial determinants in cardiovascular health, chronic pain, and grief. In collaboration with Emory Spiritual Health, his research addresses cultural and existential topics in healthcare such as religion, spirituality, and the way people find meaning in suffering, as they relate to health and illness. His work has also focused on the role of religious and existential worldviews in mindfulness-based interventions, as well as implementation and cultural responsiveness of these interventions.
Dr. Palitsky's academic training includes a PhD in Clinical Psychology from the University of Arizona with a concentration in Behavioral Medicine/Health Psychology, and a Master of Divinity from Harvard University. He completed clinical internship in the behavioral medicine track at Brown University Warren Alpert Medical School, where he also completed a postdoctoral fellowship.
Deanna and Roman were in town attending and speaking at the 2025 SSSR Conference, Society for the Scienific Study of Religion. And as you will hear, we get deep into the spirit of sauna, a spiritual connection we allow ourselves to have, presented to us through the wonderfulness of time on the bench and chilling out in the garden, all misty wet with rain.
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I've had the pleasure of sitting on the sauna bench with well over a hundred guests for Sauna Talk. Whether you're listening in your car, out for a walk, or sweating it out on your own bench, my goal as host is to help keep the conversation flowing. Like good löyly, Sauna Talk rises, rolls, and wraps around us—natural, unforced, and alive.
That same spirit was there last night with Chris Heck.
Chris grew up in Northern Minnesota, made his way into engineering school, and deep into his electrical engineering career. He spent a couple years living in Finland—where sauna isn't a luxury, it's an everyday way of life. He travels to Finland regularly working for Wärtsilä a global company with over 10,000 employees, a leader in innovative technologies for the marine and energy markets. Big equipment for ships and energy plants.
We met on a late fall afternoon under cool rain and heavy clouds. The last time I stood in his backyard was several months previous. His sauna was still just a shell—bare studs and roof. Seeing his completed sauna brought a different kind of warmth. Before round one, I snapped a few photos, smiling at the thought that my Sauna Build book helped Chris bring his own health and wellness backyard retreat to life.
Once we settled onto the bench, the talk found its rhythm—thermally aligned in good spirit. Just like a good sauna round, it built naturally, with heat, laughter, and a shared appreciation for how something so simple can feel so good.
As the rounds went on, so did the conversation—about work and life, Finland and Minnesota, and how sauna has a way of connecting it all. That's what Sauna Talk is about: real people who recognize that good heat knows no borders. So grab your towel, pour a little water on the rocks, and join us for this session with Chris Heck.
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Welcome to this episode of Sauna Talk, where we head back to Farris Bad, resort spa and wellness retreat South of Oslo, Norway. We get to sit with Jerome, who is a long standing steam master at the resort. Here he leads aufguss ceremony and assists two time Sauna Talk guest Lasse Eriksen.
10,000 hoursOne thing I wish I had asked Jerome in this interview is to venture a guess at how many guests he's "entertained" (if that's the right word) over his 10-plus years leading aufguss sessions at this world-renowned facility. Some quick farmer's math gets us close: a few sessions a day, five days a week, for 10 years… that adds up to well over 10,000 people.
I'm one of those 10,000—a repeat guest for a couple of years, attending several of his aufguss ceremonies.
An Aufgussmeister, in my view, is best to not be lead into temptation. For like a church paster, there could be that ego boost that comes from standing in front of an audience, performing. Controlling the movement of steam, and the administering of essences and microclimate manipulation could give one a feeling of power, dominance even.
Aufguss master responsibilitiesYet Lasse instills some deep and powerful education with his students. He gives them freedom to be creative with their art, yet he also instills true message that the sauna is the teacher. The stove and the heat and steam it creates is to be respected. The duty an aufgussmeister has to those sitting on the bench is an important one. Safety is critical. For the under educated, pushing steam and controlling time in the hot room is a noble and great responsibility.
Each session is led with an important statement. You are welcome to leave the session, but once you leave, do not come back in. The door to the hot room opens in one direction during an aufguss ceremony.
But back to Jerome. After producing over 100 Sauna Talk podcasts, I've learned what makes a guest unforgettable: someone who can take us right to the edge of the box. During my visits to Farris Bad, Jerome would casually share insights about aufguss—and every time, I'd think, people need to hear and feel this for themselves!
Today, we get that chance, right now. Let's step behind the scenes into the fascinating, ever-evolving world of aufguss. Please welcome Jerome to Sauna Talk!
Podcast summaryJerome Farris, a sauna master at Farris Bad in Larvik, Norway, discusses his role and background. He has been at Farris Bad for eight years, having moved from Switzerland. Jerome speaks multiple languages and has a Montessori teaching background, which he applies to his sauna master role. He emphasizes the importance of sensory experiences and the therapeutic aspects of sauna rituals. Farris Bad has seven saunas and offers courses for aspiring steam masters. Jerome highlights the collaborative and non-prescriptive nature of the sauna experience, aiming to connect guests with their roots and elements. He also shares insights into the sauna's cultural significance and its benefits for well-being.
Key Moments 2:36-3:48 Jerome explains how his background with kids at Montessori and performance art helped him with his current job in sauna- so interesting! 8:44-9:03 Jerome talks about proposing to his wife! 30:12-31:00 Jerome discusses people pushing themselves/ MMA fighters- this was interesting -
Today on Sauna Talk, we welcome a very special guest: Dr. Hans Hägglund.
Hans Hägglund, MD, PhD, is a physician, professor at Uppsala University in northern Sweden, and senior consultant at Karolinska University Hospital in Stockholm. With a deep background in clinical research and leadership in cancer care, his work bridges modern medicine with the enduring traditions of sauna and health.
In this conversation, we connect with Hans in Stockholm and explore the growing global interest in sauna bathing and cold exposure. We talk about the challenges of researching their health benefits, and why sauna bathing deserves greater consideration within the broader context of preventative health and medicine.
Hans shares insights from his work as former director of the Cancer Center at Uppsala University Hospital and his role as Sweden's national cancer coordinator. We also discuss his involvement across the sauna world—as a member of the Swedish Sauna Academy, the International Sauna Association, and the Sauna Research Institute—and his efforts to bring scientific rigor to sauna culture.
Known by many as the "sauna doctor," Hans is also the author of The Sauna Book – Hot Facts on Sauna and Health, which has helped bridge the gap between research and tradition.
Along the way, we touch on his personal journey, his earliest sauna memories, and his perspective on prevention as a powerful and often overlooked pillar of health.
And, of course, we ask one of our favorite questions: from a Swedish—and global—perspective, what's the most misunderstood thing about sauna?
Please welcome Dr. Hans Hägglund to Sauna Talk.
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