Episódios
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In this episode, Dan Sanchez talks about the transformative power of AI in graphic design, sharing his journey from being a "B-minus" designer to utilizing AI tools to upscale his skills. With first-hand experience, Dan demonstrates how AI, particularly with tools like mid-journey, can drastically enhance a marketer's ability to quickly conceive high-quality design concepts, as he walks us through the creation of a logo project for Keys Chiropractic. Discover Dan's insights on the synergy of AI with existing design savvy and how this combination can elevate the creative process for marketers everywhere. Tune in to unlock the potential of AI in your branding and design efforts.
Timestamps:
00:00 AI helps improve design skills, aiding speed.
03:35 Logo influenced by pine tree and badges.
06:44 Turning raster images into vector graphics in Illustrator.
10:16 Master design skills for faster, better results.
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In this episode of AI-Driven Marketer, Dan Sanchez sits down with Andre Yee, the founder of Tiga AI and former CEO of Triblio, to talk about the transformative power of AI in sales and marketing. Andre offers his seasoned perspective on the potential of AI to redefine prospecting through signal discovery, its influence on job automation, and the future of work culture in the rapidly evolving digital landscape. They also tackle the specifics of how Yee's company utilizes AI to parse data from various channels and set the stage for generative AI's significant impact on entrepreneurial success. For insights on upscaling your sales and marketing skills in an AI-centric world and predictions on how AI could usher in the era of the solopreneur unicorn, make sure to tune into this thought-provoking conversation.
Timestamps:
05:41 Marketers must differentiate demand creation, demand capture.
08:16 Spot on: demand capture is key for companies.
11:56 Generative AI extracts signals from unstructured data.
15:18 AI sales assistant autonomously performs signal-based prospecting.
18:04 Commercial beta testing for generative AI in sales.
20:35 LinkedIn post distinguishes prompting and prompt engineering.
24:52 New jobs will require engineering and AI.
29:02 Anticipating disruption from SAS in podcast industry.
33:47 Cheap capital can lead to market inefficiency.
35:07 Marketing evolving to focus on demand creation.
40:15 Evangelize the problem: addressing overpromised intent data.
43:06 Authenticity and self-awareness key in marketing.
47:22 Direct advice for marketers in changing climate.
50:02 Efficiency in engineering process for marketing operations.
52:20 AI and marketing focus on content creation.
54:33 Moving work up the value stack with AI.
57:37 Thanks for joining the podcast conversation, Andre.
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In this solo update, Dan Sanchez reflects on the first quarter of his mission to master AI for marketing in 2024. Sharing his diverse marketing background and exploring the impact AI will have on the industry, Dan tackles the challenging reality of AI replacing jobs and the shimmer of hope in upskilling. With insights into his own learning process and experiments, Dan also teases an upcoming roadmap for mastering AI. He unveils his venture into creating AI-powered tools for podcast marketing and hints at writing a guiding book in public to aid fellow marketers. Tune in to this episode for an authentic glimpse into embracing the AI transformation and joining Dan on this cutting-edge journey.
Timestamps:
00:00 Frustration led to creating AI marketer guide.
04:00 Hidden Figures movie sets the tone.
08:47 Helping craft custom GPTs, AI, podcast marketing.
10:29 Excited to hone skills and publish book.
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In this episode, Dan Sanchez is joined by Marc Angelos, a seasoned entrepreneur and content marketer, to delve into the aerial view of artificial intelligence in the marketing realm. They tackle the inherent complexity of AI, misconceptions held by company founders, and the evolution of marketers' roles in the age of automation. From the impact of DALL E on image editing to the nuances of voice-modelling AI, Dan and Marc provide a roadmap for integrating AI into business processes seamlessly. With insights on the "Eliminate, Automate, Delegate" principles, and discussion of custom GPTs for content creation, this episode offers a wealth of knowledge for entrepreneurs and marketers ready to harness AI's potential. Tune in to demystify AI's transformative power and discover how to stay ahead in the ever-changing skies of digital marketing.
Timestamps:
00:00 AI news show may change its name.
05:50 Content marketing agency owner discusses writing vs. video.
07:35 Learning about AI through fast trial and error.
10:11 Use AI to automate repetitive tasks for efficiency.
12:42 Using LinkedIn data for my own content.
17:13 AI can streamline creating a lot of content.
22:04 Blog posts for SEO are essential tasks.
25:42 Founders often act intuitively without realizing it.
28:59 Creative scenarios for future, automated by AI.
31:34 "Seeked marketing automation process, found guru executive."
33:36 Analyze, optimize, standardize, mechanize for work improvement.
38:08 Automatically enhance voices and match lip movements.
39:31 AI voice lacks human-like pauses and inflections.
45:19 Marketing work often involves discussing AI applications.
48:04 Workers need to adapt to AI technology.
49:49 Book identifies 3 distinct personas within individuals.
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In this episode, Dan Sanchez has Courtney Baker back to navigate the evolving landscape of AI. This time they talk about who should own AI in a company, the necessity for both bottom-up adoption and top-down strategic deployment, and the critical importance of data-driven decision-making. They entertain game-changing AI versus everyday AI, the budding idea of a dedicated Chief AI Officer, and the challenges big companies face in AI project failure rates.
Timestamps:
00:00 AI perceptions as technology project with concerns. Analogies: Internet, remote work, technology dependence.
05:26 Leaders consider ownership and impact across departments.
08:44 Organizations exploring AI for managing knowledge.
11:52 Executives use KPIs to leverage AI experimentation.
15:59 Marketing leader's need to collaborate for success.
17:13 Discussion on hiring AI technologist and implications.
21:10 AI replacing roles without hands-on experience.
26:44 Differentiating intelligent automation from human-like AI.
29:04 Maximizing potential and responsibility in leadership moments.
30:55 Leveraging data is key for strategic choices.
34:05 Lead marketing efforts, involve others for success.
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In this installment of AI-Driven Marketer, Dan Sanchez sits down with Josh Nielsen, the entrepreneurial mind behind Zencastr, to dive deep into the revolution of content marketing strategies and the transformative role of AI in podcast production. They dissect the challenges and successes of repurposing long-form content across various platforms, explore groundbreaking tools that simplify podcasting from a daunting two-week setup to a brisk 90-minute creation process, and discuss Zencastr’s inception and its response to the podcasting industry’s resurgence. This episode is a treasure trove of insights for marketers eager to employ AI in enhancing audio quality, transcription accuracy, and overall content efficiency. Tune in to unravel how podcasting can evolve from a desire into a streamlined, accessible reality.
Timestamps:
00:00 Zencastr born from failed music collaboration platform.
04:32 Coding project started in 2014, faced challenges.
06:50 Zencast began in niche market, then boomed.
10:46 Experienced team member emphasizes importance of data.
15:22 Podcasting evolving, aims for simplicity and accessibility.
17:25 Focusing on tech to stay competitive and grow.
20:43 Create and share content efficiently with AI.
22:45 Producers set up, writers listen and edit.
28:28 Create multiple podcast episodes to engage customers.
32:15 Expanding podcast content, seeking to overcome barriers.
36:08 Valuable tool for interviewing with thoughtful questions.
37:07 AI potential in content creation and follow-ups.
42:03 Building relationships through meaningful conversations leads to success.
44:50 Friend made 10-hour sound machine, went viral.
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Join Dan Sanchez and Marc Angelos, as they chat about AI. We're talking about the jump from the cool stuff GPT-4 is doing now to what's coming with GPT-5 – and how we marketers can get ahead of the game. Dan even shares a personal story about getting ready for marriage that surprisingly ties into prepping for AI's future. Plus, we've got hot takes on Sam Altman's big AI predictions (spoiler: they're kind of wild), the real-deal on personal brands, and a bunch of wicked smart advice on getting personal with AI-powered marketing. This episode is just stuffed with goodness for anyone ready to geek out on AI and make their marketing smarter. Grab your headphones and let's jump in!
Timestamps:
00:00 AI's impact on marketing discussed with expert.
08:44 Maximize marketing success by rethinking daily efforts.
14:40 Setting goals and documenting the journey's importance.
18:07 Sam Altman discusses the future of AI.
22:16 Prepare for future AI by collecting relevant data.
27:26 Rumors of Apple and Google discussing Gemini.
31:29 AI needs visionary leaders to succeed.
38:02 5G and AI will drive future marketing.
46:22 Sales discipline and networking crucial for success.
48:20 Effective selling and marketing is relationship building.
55:48 Teach AI to take baby steps for success.
59:29 Providing AI with context and templates for guidance.
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In this episode, Dan Sanchez talks to Jessica Malnik who is the Founder of JM Content Group about her expertise on leveraging AI for administrative tasks, debate on AI's capabilities in writing, and its role as an invaluable co-pilot in the marketing process. They also explore the practicalities of using AI tools like Zapier and ChatGPT, the integration of AI into strategic work, and offer practical advice for those embarking on their AI journey. Listen to this episode if you want to learn more about how to put AI to work for yourself.
Resources Mentioned:
Zapier: https://zapier.com Trello: https://trello.com Perplexity AI: https://www.perplexity.ai/ Jessica Malnik's newsletter: https://newsletter.theremoteworktribe.com/Timestamps:
00:00 AI as a 24/7 intern in marketing.
06:05 AI vs. human expertise in content creation.
08:32 AI can generate content for niche markets.
11:03 For core niches, use subject matter experts.
16:43 ChatGPT simplifies research process, summarizes top articles.
17:24 AI reads and interprets intent based on keywords.
20:59 AI supports admin tasks, aids research and notifications.
25:53 AI, multistep processes, collaboration, industry, overestimation
27:11 Custom GPT drastically cuts down processing time.
33:08 Consider adopting AI, start experimenting, automate tasks.
36:44 Advancement and growth are essential for success.
38:17 Best to find me on LinkedIn. Also Twitter and newsletter.
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Welcome to the AI-Driven Marketer, where AI meets marketing mastery. I'm your host Dan Sanchez, and today, we're joined by Marc Angelos, a seasoned expert in finance, marketing, and technology.
In this episode, we look to the past to bring clarity to the future of AI. We talk about the early financial markets, crypto, the Dotcom bust, and the social media revolution to get insights into the next few years.
We'll explore the convergence of sales and marketing, the evolving role of marketers, and the importance of upskilling in AI. Tune in for actionable insights on how to navigate the AI-driven disruptions in marketing, maintain authenticity, and leverage AI for better relationships and efficiency.
Timestamps:
00:00 Studying past markets reveals insights into crypto.
05:46 AI extends burn rate, making startups sustainable.
07:16 Market crash will lead to company acquisitions.
10:53 Continued innovation in marketing, with focus on AI.
15:38 Pat Flynn was a self-proclaimed crash test dummy.
16:34 30 30 30 plan for thought leadership
19:49 AI automations agency facilitates small business consultancy.
23:42 Decline in authenticity raises value of trust.
27:15 Smell detector, CEO Dick Fuld, Lehman Brothers.
30:33 Tech companies shifting roles to integrate AI.
32:32 Future marketers need technology skills and strategy.
38:05 How can AI build better customer relationships?
41:48 Uncertain future, acceleration, small players leading innovation.
43:18 In AI world, live content is crucial.
47:14 Future podcast episode on AI sources and marketing.
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In this episode of the AI-Driven Marketer, host Dan Sanchez shares the backstory and purpose of creating a custom GPT (Generative Pre-trained Transformer) named "Copilot." Initially designed as a personal AI life coach, it evolved into a versatile tool useful for querying against uploaded documents like resumes, business plans, and LinkedIn posts. Dan provides a behind-the-scenes look at how Copilot operates and explains the value it adds to his daily work as a marketer.
Resources Mentioned:
Life Focus: https://fullfocusstore.com/pages/lifefocus/ Close Strong: https://closestrong.comTimestamps:
00:00 AI marketer journey with first custom GPT.
03:28 Life coach became a useful copilot tool.
07:13 Get a GPT copilot for professional input.
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In this episode, Dan Sanchez and Marc Angelos dive into the fascinating world of AI in marketing, tackle multiple AI news items and discuss its impact on marketing.
Timestamps:
00:00 AI in the sky: exploring AI's impact.
05:36 CEO should lead company-wide AI implementation.
08:38 AI transformation in marketing leads whole organization.
11:37 Building custom GPT, feeling similar to marketing ops.
13:35 Marketing professionals need to study AI integration.
17:01 AI's impact on content and book relevance.
21:54 Struggling to soundproof a studio, book disappointment.
23:32 Desire to use AI to enhance content.
28:57 Podcast to book, adapting to AI changes.
31:03 Potential danger in creating a book unnecessarily.
37:18 People prefer authentic communication over polished content.
40:07 Developing consistent, unique brand personality for success.
41:37 YouTube thumbnails must feature logo and face.
44:40 Seeking feedback on potential recurring segment format.
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Welcome to Ai Microskills, where we sharpen your marketing edge with the power of AI. I'm Dan Sanchez, and today we've got Marc Thomas from Podia joining us to break down how artificial intelligence is revolutionizing customer research.
We'll explore Marc's strategies for mining rich customer data, the role AI plays in parsing through vast quantities of user feedback, and how these insights power marketing decisions. Marc's hands-on experience at Podia, dealing with data from hundreds of thousands of users, will shed light on the real-world challenges and triumphs of AI-enhanced marketing.
Resources Mentioned:
Typeform: https://www.typeform.com Hotjar: https://www.hotjar.com Iterate: https://iteratehq.com Fireflies: https://fireflies.ai Zapier: https://zapier.com Coda: https://coda.io Notion: https://www.notion.so HubSpot: https://www.hubspot.com Knownwell: https://knownwell.com/ Dovetail: https://dovetailapp.com Cast Magic: https://castmagic.io Marc Thomas's course 'Positive Human': https://positivehuman.coTimestamps:
00:00 Managing diverse customer insights poses common challenge.
04:09 Work tools centralized in Google Drive and Slack.
07:10 Google Drive makes files easy to find.
11:13 Using AI to improve customer research summary.
13:18 AI excels at tasks, improves efficiency massively.
16:40 Update spreadsheet, create record, store in folder.
21:43 Semi-manual research, active and always ongoing. Weekly reports.
26:19 Cite title, check accuracy, interpret data, debate.
27:51 AI: Improving collaboration and customer research.
31:04 Technological improvements to gather and apply data.
36:07 Summary: Summarizing small text chunks improves quality.
38:35 Data overload, need concise summaries for improvement.
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In this episode, Dan Sanchez discusses the behind-the-scenes workings of his custom AI GPT called "NameFrame" and how it can assist marketers in generating creative names for websites, apps, companies, and podcasts. He dissects the step-by-step process of building the GPT, specifically highlighting the importance of clear, specific instructions and the power of providing examples to guide the AI's output. If you're keen on learning how to harness the potential of custom GPTs and delve into the world of AI-driven marketing, this episode is a must-listen.
Timestamps:
00:00 Desire to master AI for marketing transformation.
03:48 Author reflects on past experiences with naming.
07:59 Live segment beta testing, naming AI show.
10:39 Identifying idioms in rhymes generates lengthy lists.
14:23 Effective method for custom GPT: specialize and simplify.
16:08 Highly specific step-by-step instructions for an intern.
20:22 Refining process, iterations to reach desired outcome.
23:58 Creating custom GPTs can automate many processes.
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Join host Dan Sanchez as he interviews Greg Wasserman about the Castmagic platform on this episode of AI Microskills. They discuss Castmagic's pioneering role in repurposing content through AI, offering extensive tools for podcasters and beyond, such as transcript generation and content enhancement. Listeners will learn about Castmagic's diverse use cases, from coaching to church services, and its community-driven approach to sharing knowledge and applications.
Timestamps:
00:00 Tool for sharing AI content with control.
05:25 Producing podcast content was time-consuming and tedious.
06:35 Cast Magic enables rapid podcast turnaround times.
12:24 Podcasting use case, customized prompts for calls.
13:38 Efficient content creation saved time for writers.
16:50 Early movers on app; competitors duplicating, falling behind.
21:15 Recording highlighted underutilization of magic chat, overuse of modify button and AI input.
23:18 Chat GPT executes deep, diverse prompts effortlessly.
27:02 Automating research and content repurposing for outreach.
30:16 Content generates questions, aiding engagement and branding.
36:12 Leveraging content for inspiration and time management.
37:31 Expanding customer-only slack to public soon. Workshop offered.
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In this episode of the AI Microskills podcast, Dan Sanchez takes a departure from the usual format to delve into the current sentiments and implications surrounding the future of AI. Drawing from a recent poll on LinkedIn, Dan explores the diverse range of emotions people have towards AI, ranging from excitement to fear and uncertainty. He discusses the impact of AI on the marketing industry, emphasizing the importance of embracing this technological shift while acknowledging its potential challenges. Throughout the episode, Dan encourages listeners to adopt a growth mindset and become active learners in the evolving landscape of AI, positioning themselves to lead the way in this new era. Join us as we dive into the uncharted territory of AI and discover what it means for marketers today.
Timestamps:
00:00 AI's impact on marketing and future implications.
03:43 Three-way split on AI: exciting, terrifying, uncertain.
09:37 Blockchain and cryptocurrency may become important.
12:22 Take action, learn, be ahead in AI.
14:36 Prepare for AI's impact on truth and misinformation.
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In this episode, Dan Sanchez delves into the intriguing intersection of AI and music with Dr. Maya Ackerman, CEO and co-founder of WaveAI. They explore how AI is not just infiltrating every aspect of our lives but is also revolutionizing the music industry by transforming the songwriting process. From foundational machine learning to computational creativity, Dr. Ackerman shares her journey from academia to entrepreneurship, highlighting how her personal experiences and challenges in songwriting led to the creation of WaveAI's groundbreaking tools, LyricStudio and MelodyStudio. Discover how these AI-driven platforms empower musicians, enabling them to create music more efficiently and expressively. This conversation sheds light on the ethical considerations, the future of AI in music, and the balance between technology and human creativity.
Episode Timestamps:
00:00 - Introduction to the transformative role of AI in music with Dr. Maya Ackerman.
01:01 - Dr. Ackerman's journey from academic research to pioneering AI in music.
04:32 - Understanding how LyricStudio and MelodyStudio work and their unique approach to aiding musicians.
06:22 - The non-invasive, artist-centric design philosophy behind WaveAI's products.
08:05 - The training processes and creative foundation of WaveAI's AI models.
10:18 - The role of 'hallucinations' or creative freedom in AI's music composition.
13:20 - Addressing the challenges and limitations musicians face with AI.
17:22 - Success stories and the transformative impact of WaveAI's tools on musicians.
19:57 - Advice for musicians skeptical about integrating AI into their workflow.
22:12 - How to get started with WaveAI's tools, and the accessibility of LyricStudio and MelodyStudio.
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In this episode of AI Microskills, Dan Sanchez shares his journey of mastering AI and his recent exploration into building custom GPTs. He discusses the process of creating a personal AI writer based on his own writing style using LinkedIn posts. He takes you through the steps of exporting data, generating an outline, and creating a writing style guide for the AI. Join us to learn how you can train your own AI to write like you and accelerate your workflow. Don't miss out on this step-by-step guide to building your personal AI writer in this Behind the Bot series.
Shownote Links:
The writing style prompt mentioned in the episode can be found here: https://aimircoskills.com/episode/personal-writer-botTimestamps:
00:00 Creating different types of custom GPTs for various uses.
04:44 Custom GPT trained without comment and like data.
07:44 Outline writing instructions for custom GPT style.
10:56 Export data, create style guide, generate outline.
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In this episode, Dan Sanchez talks with Ryan Paul Gibson about the groundbreaking concept of 'Living Buyer Personas' through the integration of AI with Slack and Teams. Ryan shares his journey from the inception of this idea to its execution, explaining the technicalities, challenges, and immense potential of using AI to access and utilize deep buyer persona information instantly. Discover how this innovative approach can transform your marketing and sales strategies by making detailed customer insights readily accessible in your daily workflow.
Episode Timestamps:
00:00 - Introduction to Ryan Paul Gibson and the concept of 'Living Buyer Personas' 01:20 - How 'Living Buyer Personas' originated and the motivation behind them 05:00 - The technical integration of AI with Slack/Teams for real-time data queries 10:57 - Practical applications and real-world use cases of 'Living Buyer Personas' 17:29 - Discussing the dynamic and static nature of data within AI integrations 23:53 - Future visions for AI integrations and enhancing workflow efficiency 27:09 - The importance of creating actionable and enriched buyer personas 33:07 - Comparing custom GPTs: Narrow vs. broad applications in marketing 37:26 - The potential for marketers to leverage 'Living Buyer Personas' 41:26 - Closing thoughts and where to learn more about Ryan's work -
In this episode of Ai Microskills, Dan Sanchez sits down with Bart Caylor, a forward-thinker in the realm of marketing, to dive into the practical applications of AI in enhancing marketing visuals. Bart shares his journey and insights into utilizing AI for creating more dynamic and engaging photography, video, and design. From automating design processes to generating hyper-realistic visuals, Bart unveils how AI tools are transforming the marketing landscape, making it accessible for marketers to produce high-quality content efficiently. Join us as we explore the future of visual marketing, driven by AI innovation.
Episode Timestamps:
00:00 - Introduction to the episode and Bart Caylor
01:08 - Bart's journey into AI and visual content creation
03:55 - Practical uses of AI in marketing visuals
08:16 - Insights into mid-journey and AI tools for visuals
12:19 - Ethical considerations and authenticity in AI-generated content
15:32 - The evolution of AI in creating marketing visuals
19:33 - Bart's recommendations for marketers exploring AI
23:43 - Closing remarks and where to learn more from Bart
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In this episode, Dan Sanchez talks to Courtney Baker, CMO at Knownwell, in a dynamic discussion about leading marketing teams in the age of AI. They delve into how AI is reshaping marketing roles, strategies, and team dynamics. From experimenting with AI in small teams to preparing larger teams for AI integration, they cover the multifaceted impact of AI on marketing leadership. Listen as they explore practical ways AI can enhance marketing strategies and team productivity, reflecting on the evolving landscape of AI in marketing.
Links Mentioned:
Knownwell's website (https://knownwell.com) Knownwell's AI Know How podcast (https://knownwell.com/podcast/) Courtney Baker's LinkedIn profile (https://www.linkedin.com/in/courtney-baker-0b569b33/) Knownwell's beta waitlist. For those interested in their intelligent enterprise operating system (https://knownwell.com/join-the-knownwell-cq-waitlist/) Knownwell's free assessment tool (https://knownwell.com/assessment)Episode Timestamps:
00:42 - Courtney's perspective on AI's influence in her marketing role.
02:45 - Training and leveling up marketing teams in AI.
04:01 - The agility of small teams in adopting AI technologies.
05:58 - The concept of turning a small team into a powerhouse with AI.
07:11 - Recruiting talent in the age of AI.
09:15 - Fostering a learning mindset and embracing AI in marketing.
13:03 - Utilizing AI as a strategic tool in marketing operations.
19:22 - Encouraging a growth mindset in teams facing AI integration.
22:33 - The future of AI in operational and strategic roles in marketing.
27:12 - AI as a co-thinking partner in strategy formulation.
30:18 - Focusing areas for marketing leaders in the next six months.
33:27 - Courtney Baker's insights on Knownwell and AI in client retention.
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