Episódios
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In this episode, Dan Sanchez is joined by Jim Laurain, an expert in advanced marketing platforms and personalization through AI, to delve into the intricacies of using AI-enhanced Customer Data Platforms (CDPs) for crafting personalized marketing strategies. They discuss the advantages of AI in understanding consumer behavior on a granular level, the transformation in message personalization with tools like AMP, and the real-world implications of integrating AI across various platforms like ecommerce and fintech. Jim also shares insights into overcoming the challenges in data aggregation and the future potential of AI-driven targeting in creating more effective and efficient marketing campaigns.
Timestamps:
00:00 Personalized music and video creation using AI.
03:42 Basic steps in learning AI, personalization through AI.
06:53 AI personalization tailors product offers to users.
11:56 Identify reasons for app use, personalize interaction.
14:35 Quality of sample matters more than statistical significance.
18:37 Ecommerce: popularity doesn't always equal conversions. Personalize.
20:00 Customization needs parameters to avoid chaos. Similarity is crucial for user experience.
22:52 Customize messages, build content library, timing.
29:07 Creating products through data science, initially unnoticed.
29:53 Advancing technology creates need for education.
33:59 Understanding customer behavior drives effective marketing tactics.
36:23 Seeking specific items at Lowe's can be frustrating.
40:34 Email automation saves time and simplifies decisions.
42:50 Zencastr's clipping tool simplifies clip sharing.
46:53 Use AI to engage users with injuries.
51:05 Identify churning early; data science will prevail.
52:38 Twitter data potential, AI Grok's real-time insights.
55:54 Discussing growth, personalization, and tech at MAU conference.
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In this episode, Dan Sanchez dives into the complexities of building and utilizing custom GPTs for marketing tasks. Covering a range of advanced techniques such as loading knowledge documents, managing multi-step prompts, and automating systematic projects, Dan skillfully reveals how these can transform the way we interact with AI in marketing. He highlights how custom GPTs, described as the "Excel for AI," can serve as a foundation for prototyping and operational efficiency. Tune in for an insightful session filled with practical examples like the development of "My Showrunner" to assist with podcast production processes.
Timestamps:
05:27 Assess your job, automate tasks, teach AI.
09:25 Custom GPT co-developed, free instructions, 2.0 preview.
10:13 Using AI for podcast production and management.
13:46 Color coded knowledge document tracking, template conformity.
18:29 Create, automate, and accelerate content creation processes.
20:09 Customize GPT prompts, leverage AI for marketing.
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In this episode, host Dan Sanchez dives into the nuts and bolts of building custom GPTs tailored for marketing productivity. He navigates through the fundamentals of constructing simple yet powerful GPTs that streamline the process of converting podcast transcripts into engaging LinkedIn posts, saving marketers countless hours. By taking listeners through a step-by-step guide, complete with visual aids, Dan not only simplifies a complex subject but also arms marketers with the tools to enhance their content creation strategies using AI. Whether you're a novice eager to experiment or a seasoned professional looking to optimize your workflow, this episode will provide invaluable insights into the practical applications of AI in marketing.
Resources Mentioned:
Pod To Post Instructions Notion Doc: https://danchez.notion.site/Pod-To-Post-Builder-e3af3a0517b746db91644d0d7cb1aad8?pvs=25Timestamps:
00:00 Save time and improve quality using AI.
04:01 Concise automation of GPT prompts, payment required.
09:11 Free GPT called Pod 2 Post Builder.
12:20 Find 5 podcast ideas, select best, organize.
15:23 Do not share proprietary instructions to anyone.
16:18 Explore, edit, and improve custom GPT area.
20:41 Test and adjust custom GPT for conciseness.
23:20 Leverage custom GPT for quick, efficient tasks.
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In this episode, Dan Sanchez dives into the world of chain prompting with AI, delving deeper into advanced strategies to enhance AI interactions for marketing purposes. He builds on previous discussions about super prompts and the step method, focusing particularly on how to use chain prompting to achieve better, more targeted results with tools like ChatGPT 4. Whether you're looking to streamline your content creation process or optimize AI for more complex tasks, this session offers detailed insights and step-by-step guides. Tune in to dramatically upgrade your AI skills and learn to manipulate AI prompts for peak performance.
Timestamps:
00:00 Condense episode content into concrete LinkedIn posts.
03:35 Implement chain prompts for efficient podcast preproduction.
06:52 Avoid adding new points; refer to transcript.
10:55 Breaking up tasks delivers better results: chain prompting.
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In this episode, Dan Sanchez sits down with Ashley Faus, the Head of Lifecycle Marketing at Atlassian, to dissect the current hype around AI and its future in the marketing world. They discuss whether AI will meet its lofty expectations, how it's being adopted in enterprise environments, and the balance between investing in AI and human resources. From using AI for daily tasks to addressing legal and ethical concerns in large organizations, Dan and Ashley cover a wide array of insightful topics. Expect a nuanced conversation about AI's role in job displacement, the necessity of human creativity, and the integration of AI into marketing strategies. Tune in to refine your understanding of AI’s potential impact in the marketing sector and beyond.
Timestamps:
00:00 Discussion on timing of enterprise AI adoption.
06:14 Early adoption crucial for competitive advantage, risky.
07:08 AI, digital natives and evolving computer interfaces.
12:58 Seeking Chat GPT solution for homeschool challenges.
15:03 Education system reinforces gender stereotypes, impacts mindset.
19:25 AI automates ticket summaries, aids in decision-making.
21:23 Writer struggles with AI-generated content limitations.
25:22 Early journey in conversation, content strategy essentials.
29:38 Embracing AI technology but still values humanity.
30:17 15 years of experience surpasses robot efficiency.
36:19 New grads meeting, AI-based onboarding, content suggestions.
38:30 Evaluating time investment for process efficiency.
43:23 Humans may no longer be needed for work.
44:15 Mind wandering, creativity, rethinking value of work.
47:18 Humans struggle to work themselves out of job.
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In this episode, Dan Sanchez dives deeper into the STEP method, a unique strategy he developed to enhance AI utilization in content creation. Focusing specifically on transforming podcast transcripts into compelling LinkedIn posts, Dan walks us through the practical application of each element—Starter content, Template, Example, and Prompt—and shows a real-time example of how these components blend to improve AI outputs. If you're looking to get more from AI in your content strategies, this episode offers a clear, innovative approach. Tune in for invaluable techniques that could revolutionize your content repurposing efforts.
Timestamps:
00:00 Sanchez shares AI journey and fundamentals mastery.
03:41 AI repurposes content effectively through templates and examples.
07:11 Simplified instructions for expert sales coaching.
10:19 Improving LinkedIn post chain, stay tuned.
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In this episode, Dan Sanchez dives into the vital fundamentals of AI in marketing, focusing squarely on the art of prompt engineering to elevate your AI interactions. He breaks down 'super prompts'—a method to elicit more precise and useful outputs from AI tools, essential for any marketer looking to leverage AI effectively. Whether it's enhancing personalizations in email campaigns or setting up robust automations, mastering these basics is crucial. Tune in to discover how to formulate super prompts that will transform your AI from a basic assistant into a powerhouse tool. This is your starting line for better AI execution, so don't miss out!
Resources Mentioned:
Element451 AI Cheat Sheet: https://element451.com/blog/chatgpt-cheatsheetTimestamps:
00:00 Repetition of fundamentals leads to higher skills.
05:40 Large language models use complex word relationships.
08:31 Utilize AI to enhance social media content.
11:02 Key strategies for achieving outstanding results outlined.
13:42 Providing specific content for LinkedIn blog post.
19:29 Instructions: Write in short, attention-grabbing style.
21:32 Experiment with prompts, learn from failures, improve.
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In this episode of Ai Driven Marketer, Danchez is joined by Saar Ben-Attar, founder of Ascent Growth Partners, to explore the transformative impact of AI in strategic planning and future scenario building. They dive into the origins of Saar's unique approach to leveraging AI for predicting business opportunities and threats, and discuss how these advanced tools are reshaping the way companies foresee and navigate the future. Tune in to discover how AI can enhance your strategic foresight and help your business adapt to rapidly changing market conditions.
Episode Timestamps:
00:14 - Introduction to Saar Ben-Attar and the collaboration on a custom GPT for scenario planning. 00:23 - Saar discusses the inception of his approach to future scenario planning. 02:31 - Exploring the universal need for strategic foresight across different cultures and eras. 04:01 - The shift from traditional scenario planning to real-time, AI-enhanced methodologies. 06:31 - The importance of strategic planning in marketing and its impact on business operations. 08:39 - How AI tools facilitate a continuous and adaptive strategic planning process. 13:12 - Discussing the creative aspect of using AI in generating future scenarios. 17:18 - When Saar realized AI could significantly expedite the scenario planning process. 22:18 - The practical implementation of AI in enhancing existing business methodologies. 28:33 - The role of marketing and innovation in business as discussed by Peter Drucker. 32:47 - The evolving relationship between AI applications and business strategy. 38:33 - How pioneering in AI and thought leadership can influence industry standards. 41:57 - Future potential of AI in evaluating and sizing market opportunities. 46:50 - Closing thoughts and the future of AI in strategic applications. -
In this episode, Dan Sanchez talks about the transformative power of AI in graphic design, sharing his journey from being a "B-minus" designer to utilizing AI tools to upscale his skills. With first-hand experience, Dan demonstrates how AI, particularly with tools like mid-journey, can drastically enhance a marketer's ability to quickly conceive high-quality design concepts, as he walks us through the creation of a logo project for Keys Chiropractic. Discover Dan's insights on the synergy of AI with existing design savvy and how this combination can elevate the creative process for marketers everywhere. Tune in to unlock the potential of AI in your branding and design efforts.
Timestamps:
00:00 AI helps improve design skills, aiding speed.
03:35 Logo influenced by pine tree and badges.
06:44 Turning raster images into vector graphics in Illustrator.
10:16 Master design skills for faster, better results.
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In this episode of AI-Driven Marketer, Dan Sanchez sits down with Andre Yee, the founder of Tiga AI and former CEO of Triblio, to talk about the transformative power of AI in sales and marketing. Andre offers his seasoned perspective on the potential of AI to redefine prospecting through signal discovery, its influence on job automation, and the future of work culture in the rapidly evolving digital landscape. They also tackle the specifics of how Yee's company utilizes AI to parse data from various channels and set the stage for generative AI's significant impact on entrepreneurial success. For insights on upscaling your sales and marketing skills in an AI-centric world and predictions on how AI could usher in the era of the solopreneur unicorn, make sure to tune into this thought-provoking conversation.
Timestamps:
05:41 Marketers must differentiate demand creation, demand capture.
08:16 Spot on: demand capture is key for companies.
11:56 Generative AI extracts signals from unstructured data.
15:18 AI sales assistant autonomously performs signal-based prospecting.
18:04 Commercial beta testing for generative AI in sales.
20:35 LinkedIn post distinguishes prompting and prompt engineering.
24:52 New jobs will require engineering and AI.
29:02 Anticipating disruption from SAS in podcast industry.
33:47 Cheap capital can lead to market inefficiency.
35:07 Marketing evolving to focus on demand creation.
40:15 Evangelize the problem: addressing overpromised intent data.
43:06 Authenticity and self-awareness key in marketing.
47:22 Direct advice for marketers in changing climate.
50:02 Efficiency in engineering process for marketing operations.
52:20 AI and marketing focus on content creation.
54:33 Moving work up the value stack with AI.
57:37 Thanks for joining the podcast conversation, Andre.
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In this solo update, Dan Sanchez reflects on the first quarter of his mission to master AI for marketing in 2024. Sharing his diverse marketing background and exploring the impact AI will have on the industry, Dan tackles the challenging reality of AI replacing jobs and the shimmer of hope in upskilling. With insights into his own learning process and experiments, Dan also teases an upcoming roadmap for mastering AI. He unveils his venture into creating AI-powered tools for podcast marketing and hints at writing a guiding book in public to aid fellow marketers. Tune in to this episode for an authentic glimpse into embracing the AI transformation and joining Dan on this cutting-edge journey.
Timestamps:
00:00 Frustration led to creating AI marketer guide.
04:00 Hidden Figures movie sets the tone.
08:47 Helping craft custom GPTs, AI, podcast marketing.
10:29 Excited to hone skills and publish book.
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In this episode, Dan Sanchez is joined by Marc Angelos, a seasoned entrepreneur and content marketer, to delve into the aerial view of artificial intelligence in the marketing realm. They tackle the inherent complexity of AI, misconceptions held by company founders, and the evolution of marketers' roles in the age of automation. From the impact of DALL E on image editing to the nuances of voice-modelling AI, Dan and Marc provide a roadmap for integrating AI into business processes seamlessly. With insights on the "Eliminate, Automate, Delegate" principles, and discussion of custom GPTs for content creation, this episode offers a wealth of knowledge for entrepreneurs and marketers ready to harness AI's potential. Tune in to demystify AI's transformative power and discover how to stay ahead in the ever-changing skies of digital marketing.
Timestamps:
00:00 AI news show may change its name.
05:50 Content marketing agency owner discusses writing vs. video.
07:35 Learning about AI through fast trial and error.
10:11 Use AI to automate repetitive tasks for efficiency.
12:42 Using LinkedIn data for my own content.
17:13 AI can streamline creating a lot of content.
22:04 Blog posts for SEO are essential tasks.
25:42 Founders often act intuitively without realizing it.
28:59 Creative scenarios for future, automated by AI.
31:34 "Seeked marketing automation process, found guru executive."
33:36 Analyze, optimize, standardize, mechanize for work improvement.
38:08 Automatically enhance voices and match lip movements.
39:31 AI voice lacks human-like pauses and inflections.
45:19 Marketing work often involves discussing AI applications.
48:04 Workers need to adapt to AI technology.
49:49 Book identifies 3 distinct personas within individuals.
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In this episode, Dan Sanchez has Courtney Baker back to navigate the evolving landscape of AI. This time they talk about who should own AI in a company, the necessity for both bottom-up adoption and top-down strategic deployment, and the critical importance of data-driven decision-making. They entertain game-changing AI versus everyday AI, the budding idea of a dedicated Chief AI Officer, and the challenges big companies face in AI project failure rates.
Timestamps:
00:00 AI perceptions as technology project with concerns. Analogies: Internet, remote work, technology dependence.
05:26 Leaders consider ownership and impact across departments.
08:44 Organizations exploring AI for managing knowledge.
11:52 Executives use KPIs to leverage AI experimentation.
15:59 Marketing leader's need to collaborate for success.
17:13 Discussion on hiring AI technologist and implications.
21:10 AI replacing roles without hands-on experience.
26:44 Differentiating intelligent automation from human-like AI.
29:04 Maximizing potential and responsibility in leadership moments.
30:55 Leveraging data is key for strategic choices.
34:05 Lead marketing efforts, involve others for success.
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In this installment of AI-Driven Marketer, Dan Sanchez sits down with Josh Nielsen, the entrepreneurial mind behind Zencastr, to dive deep into the revolution of content marketing strategies and the transformative role of AI in podcast production. They dissect the challenges and successes of repurposing long-form content across various platforms, explore groundbreaking tools that simplify podcasting from a daunting two-week setup to a brisk 90-minute creation process, and discuss Zencastr’s inception and its response to the podcasting industry’s resurgence. This episode is a treasure trove of insights for marketers eager to employ AI in enhancing audio quality, transcription accuracy, and overall content efficiency. Tune in to unravel how podcasting can evolve from a desire into a streamlined, accessible reality.
Timestamps:
00:00 Zencastr born from failed music collaboration platform.
04:32 Coding project started in 2014, faced challenges.
06:50 Zencast began in niche market, then boomed.
10:46 Experienced team member emphasizes importance of data.
15:22 Podcasting evolving, aims for simplicity and accessibility.
17:25 Focusing on tech to stay competitive and grow.
20:43 Create and share content efficiently with AI.
22:45 Producers set up, writers listen and edit.
28:28 Create multiple podcast episodes to engage customers.
32:15 Expanding podcast content, seeking to overcome barriers.
36:08 Valuable tool for interviewing with thoughtful questions.
37:07 AI potential in content creation and follow-ups.
42:03 Building relationships through meaningful conversations leads to success.
44:50 Friend made 10-hour sound machine, went viral.
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Join Dan Sanchez and Marc Angelos, as they chat about AI. We're talking about the jump from the cool stuff GPT-4 is doing now to what's coming with GPT-5 – and how we marketers can get ahead of the game. Dan even shares a personal story about getting ready for marriage that surprisingly ties into prepping for AI's future. Plus, we've got hot takes on Sam Altman's big AI predictions (spoiler: they're kind of wild), the real-deal on personal brands, and a bunch of wicked smart advice on getting personal with AI-powered marketing. This episode is just stuffed with goodness for anyone ready to geek out on AI and make their marketing smarter. Grab your headphones and let's jump in!
Timestamps:
00:00 AI's impact on marketing discussed with expert.
08:44 Maximize marketing success by rethinking daily efforts.
14:40 Setting goals and documenting the journey's importance.
18:07 Sam Altman discusses the future of AI.
22:16 Prepare for future AI by collecting relevant data.
27:26 Rumors of Apple and Google discussing Gemini.
31:29 AI needs visionary leaders to succeed.
38:02 5G and AI will drive future marketing.
46:22 Sales discipline and networking crucial for success.
48:20 Effective selling and marketing is relationship building.
55:48 Teach AI to take baby steps for success.
59:29 Providing AI with context and templates for guidance.
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In this episode, Dan Sanchez talks to Jessica Malnik who is the Founder of JM Content Group about her expertise on leveraging AI for administrative tasks, debate on AI's capabilities in writing, and its role as an invaluable co-pilot in the marketing process. They also explore the practicalities of using AI tools like Zapier and ChatGPT, the integration of AI into strategic work, and offer practical advice for those embarking on their AI journey. Listen to this episode if you want to learn more about how to put AI to work for yourself.
Resources Mentioned:
Zapier: https://zapier.com Trello: https://trello.com Perplexity AI: https://www.perplexity.ai/ Jessica Malnik's newsletter: https://newsletter.theremoteworktribe.com/Timestamps:
00:00 AI as a 24/7 intern in marketing.
06:05 AI vs. human expertise in content creation.
08:32 AI can generate content for niche markets.
11:03 For core niches, use subject matter experts.
16:43 ChatGPT simplifies research process, summarizes top articles.
17:24 AI reads and interprets intent based on keywords.
20:59 AI supports admin tasks, aids research and notifications.
25:53 AI, multistep processes, collaboration, industry, overestimation
27:11 Custom GPT drastically cuts down processing time.
33:08 Consider adopting AI, start experimenting, automate tasks.
36:44 Advancement and growth are essential for success.
38:17 Best to find me on LinkedIn. Also Twitter and newsletter.
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Welcome to the AI-Driven Marketer, where AI meets marketing mastery. I'm your host Dan Sanchez, and today, we're joined by Marc Angelos, a seasoned expert in finance, marketing, and technology.
In this episode, we look to the past to bring clarity to the future of AI. We talk about the early financial markets, crypto, the Dotcom bust, and the social media revolution to get insights into the next few years.
We'll explore the convergence of sales and marketing, the evolving role of marketers, and the importance of upskilling in AI. Tune in for actionable insights on how to navigate the AI-driven disruptions in marketing, maintain authenticity, and leverage AI for better relationships and efficiency.
Timestamps:
00:00 Studying past markets reveals insights into crypto.
05:46 AI extends burn rate, making startups sustainable.
07:16 Market crash will lead to company acquisitions.
10:53 Continued innovation in marketing, with focus on AI.
15:38 Pat Flynn was a self-proclaimed crash test dummy.
16:34 30 30 30 plan for thought leadership
19:49 AI automations agency facilitates small business consultancy.
23:42 Decline in authenticity raises value of trust.
27:15 Smell detector, CEO Dick Fuld, Lehman Brothers.
30:33 Tech companies shifting roles to integrate AI.
32:32 Future marketers need technology skills and strategy.
38:05 How can AI build better customer relationships?
41:48 Uncertain future, acceleration, small players leading innovation.
43:18 In AI world, live content is crucial.
47:14 Future podcast episode on AI sources and marketing.
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In this episode of the AI-Driven Marketer, host Dan Sanchez shares the backstory and purpose of creating a custom GPT (Generative Pre-trained Transformer) named "Copilot." Initially designed as a personal AI life coach, it evolved into a versatile tool useful for querying against uploaded documents like resumes, business plans, and LinkedIn posts. Dan provides a behind-the-scenes look at how Copilot operates and explains the value it adds to his daily work as a marketer.
Resources Mentioned:
Life Focus: https://fullfocusstore.com/pages/lifefocus/ Close Strong: https://closestrong.comTimestamps:
00:00 AI marketer journey with first custom GPT.
03:28 Life coach became a useful copilot tool.
07:13 Get a GPT copilot for professional input.
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In this episode, Dan Sanchez and Marc Angelos dive into the fascinating world of AI in marketing, tackle multiple AI news items and discuss its impact on marketing.
Timestamps:
00:00 AI in the sky: exploring AI's impact.
05:36 CEO should lead company-wide AI implementation.
08:38 AI transformation in marketing leads whole organization.
11:37 Building custom GPT, feeling similar to marketing ops.
13:35 Marketing professionals need to study AI integration.
17:01 AI's impact on content and book relevance.
21:54 Struggling to soundproof a studio, book disappointment.
23:32 Desire to use AI to enhance content.
28:57 Podcast to book, adapting to AI changes.
31:03 Potential danger in creating a book unnecessarily.
37:18 People prefer authentic communication over polished content.
40:07 Developing consistent, unique brand personality for success.
41:37 YouTube thumbnails must feature logo and face.
44:40 Seeking feedback on potential recurring segment format.
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Welcome to Ai Microskills, where we sharpen your marketing edge with the power of AI. I'm Dan Sanchez, and today we've got Marc Thomas from Podia joining us to break down how artificial intelligence is revolutionizing customer research.
We'll explore Marc's strategies for mining rich customer data, the role AI plays in parsing through vast quantities of user feedback, and how these insights power marketing decisions. Marc's hands-on experience at Podia, dealing with data from hundreds of thousands of users, will shed light on the real-world challenges and triumphs of AI-enhanced marketing.
Resources Mentioned:
Typeform: https://www.typeform.com Hotjar: https://www.hotjar.com Iterate: https://iteratehq.com Fireflies: https://fireflies.ai Zapier: https://zapier.com Coda: https://coda.io Notion: https://www.notion.so HubSpot: https://www.hubspot.com Knownwell: https://knownwell.com/ Dovetail: https://dovetailapp.com Cast Magic: https://castmagic.io Marc Thomas's course 'Positive Human': https://positivehuman.coTimestamps:
00:00 Managing diverse customer insights poses common challenge.
04:09 Work tools centralized in Google Drive and Slack.
07:10 Google Drive makes files easy to find.
11:13 Using AI to improve customer research summary.
13:18 AI excels at tasks, improves efficiency massively.
16:40 Update spreadsheet, create record, store in folder.
21:43 Semi-manual research, active and always ongoing. Weekly reports.
26:19 Cite title, check accuracy, interpret data, debate.
27:51 AI: Improving collaboration and customer research.
31:04 Technological improvements to gather and apply data.
36:07 Summary: Summarizing small text chunks improves quality.
38:35 Data overload, need concise summaries for improvement.
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