Episódios
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PMW's Cannes Lions 2024 podcast miniseries continues!
Recorded on the ground in Cannes, the second edition of PMW's miniseries looks at the festival in review, unpacking the biggest surprises, lessons and highlights from Cannes Lions 2024.
PMW Editor Robin Langford joins host Joseph Arthur once again, offering listeners a flavour of the festival from within the Palais itself. Together, they share their personal highs and lows and biggest takeaways ahead of next year.
Featuring even more insights from adland's best and brightest, including Rebecca Swift, Senior Vice President of Creative at Getty images, Tony Gemma, Global VP and Head of Yahoo Creative and Brittany Blanchard, EVP Digital Media at Media.Monks, the Performance Marketing Unlocked podcast has become the go-to show for hot takes on all things Cannes Lions.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Cannes 2024: Yahoo and Reddit launch products while Google encourages AI experiments
Cannes Lions Day 5: Putting creativity into context
One minute in Cannes with: Media.Monks
One minute in Cannes with: Channel Factory
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PMW is on the ground at Cannes Lions 2024!
Having been dubbed the 'Festival of Creativity and Tech', this first edition of PMW's Cannes Lions podcast miniseries brings you expert insight on all of the biggest discussions, innovations and under-the-radar talking points from across the Croisette.
PMW Editor Robin Langford joins host Joseph Arthur to synthesise all of the 'Cannesdemonium' from the opening days of the event, touching on everything from gen AI and the cookie-less conundrum to CTV, retail media and sustainability.
Featuring revelations from the industry's best and brightest, including the likes of Uber Advertising's Paul Wright, Tripadvisor's Lena Arbery, Adform's Phil Acton and many more, whether you're on the ground in Cannes or following along from afar, the Performance Marketing Unlocked podcast has you covered.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Cannes 2024: Amazon launches cookie-less solution, WACL holds industry accountable for women representation
Cannes Lions Day 2: A walk on the wild side
Cannes 2024: Meta upgrades advertising suite with boost to gen AI tools
Cannes Lions day 1: back inside the blast furnace of global marketing
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Is programmatic and digital out-of-home (DOOH) the next big performance channel? This week's special guest certainly thinks so.
This episode of the Performance Marketing Unlocked podcast features PMW's Editor, Robin Langford (2:25), who reveals PMW's "most ambitious project yet" – the Performance Marketing Roadmap. The 'top secret' four-part project endeavours to answer the four most consequential questions that performance marketers need answered.
Also in this episode, Mo Moubayed (12:07), co-founder and co-CEO of independent OOH verification adtech company, Veridooh, outlines why programmatic and DOOH is the next big performance channel, set to dominate the future of adspend. Further, as with any good start-up, Veridooh has a doozy of an origin story. Mo tells all, revealing how the company was founded, what challenge it set-out to resolve and exactly how it not only survived but thrived during the global pandemic.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
DOOH it better in 2024
“Out of Home can already be used as a performance marketing channel”: Mo Moubayed, Veridooh
Top 5 adtech tools this week: Prescient AI, Awin, Veridooh, System1 and Amplified Intelligence
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Interested in flirting with an AI-powered large language model (LLM)?
This episode of the Performance Marketing Unlocked podcast features PMW's News Reporter, Reem Makkari (2:12), who unpacks the rumours circulating across the industry asserting an incoming integration of ChatGPT into Apple's new iOS 18 upgrade. On the heels of this scuttlebutt, OpenAI has launched ChatGPT 4.0, the LLM's latest version that will be able to communicate (and flirt) with users through a two-way voice chat and video call.
Reem also delves into Google's latest updates to its AI model, Gemini, as the search giant continues to "fully embracing its AI era".
Also in this episode, Natasha Phillips (14:55), an affiliate marketing expert with over 15 years of both brand and agency-side digital marketing experience, joins to discuss the past, present and future of affiliate, partnership and influencer marketing. She reveals the best ways to drive success in the space, the pitfalls to avoid when picking partners and how AI will impact the affiliate ecosystem. Further, Natasha offers a candid reflection on her recent redundancy at cosmetics brand, The Body Shop, outlining how she responded to the laying-off and what her plans are for the future.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
ChatGPT can talk, see and flirt in latest OpenAI update
Apple to integrate ChatGPT into the next iPhone upgrade?
Google is fully embracing its AI era
What’s really happening in affiliate and influencer marketing?
‘The most powerful performance marketing I have experienced’: AI’s impact on affiliate marketing
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Google has set "early 2025" as the fourth (and final?) date for its deprecation of third party cookies on Chrome, following yet another delay announced late last month.
This episode of the Performance Marketing Unlocked podcast features PMW's Editor, Robin Langford (2:01), who went out into the industry to try and find answers to the key questions that have arisen in the wake of this latest delay. Namely, why did it occur? When can we expect cookie deprecation to actually unfold? And what should organisations do about their first party data solutions in the meantime?
Also in this episode (19:10), Giovanni Pupo, Head of E-commerce Media, Europe at Lipton, joins to discuss the best ways to balance and measure brand and performance, better known as 'brandformance'. Beyond his role at Lipton, Gio is also a University lecturer and host of popular YouTube web-series, 'A Glass of Marketing'.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Will Google now expand its cookieless test to 10% of Chrome users?
‘Enough is enough’: Google’s cookie delay ignites frustration from the ad industry
Google delays cookie phase out until 2025
“Define that creative goal into something you can measure”: how the worlds of brand and performance marketing are merging
4 marketing resolutions for 2024: experts on AI, cookie death and ‘brandformance’
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Adspend grew for a 12th consecutive quarter to open 2024, as identified in last week's IPA Bellwether report. Subsequently, marketers feel the opportunities ahead of them are boundless, with budgets looking strong for the year ahead...but will it all be smooth sailing?
This episode of the Performance Marketing Unlocked podcast features PMW's News Reporter, Reem Makari (1:59), who unpacks the latest IPA Bellwether and reveals exactly where PMW's panel of experts think the biggest marketing opportunities of the future are hiding.
Also in this episode (13:34), Dean Harris, Head of Co-op's Retail Media Network and Claire Trbovic, Partnership Director at SMG, join to discuss the ever-changing retail media landscape. Together, they unpack how to create a successful retail media network, the biggest challenges that come with entering the space, and ensuring you focus on the most important element – the consumer. Not to be missed either, is a 'Resell Me a Pen Challenge' masterclass (39:35) from the pair to round out the show.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Co-op launches UK’s first convenience Retail Media Network
Morrisons uses AI to set ‘personalised shopping challenges’ as part of retail media revamp
IPA Bellwether: contraction in UK main media spend as advertisers risk ‘overusing’ discounts
Understanding consumer behaviour is key: 16 marketers’ takeaways from the latest IPA Bellwether
IPA Bellwether reaction: 16 marketers on using data, AI and the summer of sport to get ahead in 2024
What’s next for 2024:14 marketers on sustainability, growth channels, and other lessons from the IPA Bellwether report
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With Amazon bringing its AI image generation tool to UK shores and doubling down on its investment in AI startup, Anthropic, committing a further $2.75bn to the business, the global e-commerce landscape is becoming increasingly impacted by AI technology.
This episode of the Performance Marketing Unlocked podcast features both Robin Langford, PMW's Editor, and Ben Marks, Director of Global Market Development at open-source e-commerce marketplace, Shopware.
Robin unpacks the Amazon news further, dissecting exactly what it means for small, medium and large businesses alike. Following this discussion, Ben joins the show to offer some expert insight into why AI is becoming increasingly popular across e-commerce and how SMGs can best begin investing in the technology.
We touch on everything from the importance of hiring people with the right skills and ensuring use of AI promotes efficient scaling, to the need to invest in the technology sooner rather than later and how to expand into new markets. Ben also uses his sales skills to resell us a famously outdated product in PMW's classic 'Resell Me A Pen' challenge.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Amazon Ads brings its AI-powered product image generation tool to the UK
Will the data skills gap hinder marketers’ ability to integrate AI?
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In the wake of our live event PMW Unlocked, which took place in early March and had been monopolising the editorial team's mental bandwidth, we've finally had some time to think about other things these past couple of weeks.
This episode of the Performance Marketing Unlocked podcast brings together the entire editorial team to discuss some of those things, diving into all the latest performance marketing news.
We dissect everything from what Google's launch of Meridian means for the broader Marketing Mix Modelling landscape and whether or not Schweppes becoming the first brand to purchase an ad buy on Netflix will be a success, to how brands can use new platforms to connect with the next generation of consumers and if organisational use of AI will help or hinder the data skills gap.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Google enters the MMM game: Meridian helps marketers find their own 'North Star' metrics
Schweppes first brand to land UK title ad buy for Netflix’s The Gentlemen
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It's all been building up to this.
Last week, the PMW Unlocked event took place, bringing together over 1000 performance marketers for the two-day event in London. We heard from Coca-Cola, ASOS, the Financial Times, Heineken and others on what's troubling the sector, the secrets to its solutions and hope for the year ahead.
This episode brings you highlights from the event, discussed by the entire PMW team. We give you a recap talking through the best bits with clips from some of the best sessions.
As an extra special treat, we have also added you the entire session from one of the most exciting interviews at the event to the end of this episode: a conversation with the Marketing Director behind Steven Bartlett and the Diary of a CEO podcast, Grace Andrews. The expert at engaging community even reveals some secrets for the year ahead.
PMW's Editor, Robin Langford, discusses the true effects of the cookie deprecation spoken about in the keynote presentation from Quantcast. We also include a clip from a panel that discussed whether to in-house or outsource performance marketing channels, with the speakers fighting over whether social or search is more difficult!
The PMW team, Lucy Shelley, Joe Arthur, Jyoti Rambhai, Sam Johnstone, Celine Yaseen and Reem Makari, all recap their best bits and the outlook of the industry in this special bumper episode.
Clips include:
Alex Mills, Client Partnerships Director EMEA, Quantcast - on the conference floor
Patrick Zinga, Digital, Data and Martech Lead, Heineken - in a panel discussion
Grace Andrews, Marketing Director, Steven Bartlett and Diary of a CEO - entire session
Thank you to ALL our partners for making the event happen. Including Headline Partner Quantcast and Platinum Partner DAC Group.
The PMW Unlocked event was produced by Haymarket Media Group. A HUGE thanks to whole team behind it with a special mention to Linda Eckefeldt.
This podcast was hosted by Lucy Shelley.
~ Further reading ~
PMW Unlocked 2024: Top tips and tricks that brands and marketers might have missed from day one
PMW Unlocked 2024: It’s a wrap! Here’s everything you missed from day two
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The biggest mistake marketers can make is expecting engagement. So how can marketers stand out on social media as we enter the year of digital detox?
This week's guest is Sophie Miller, Founder of Pretty Little Marketer (PLM) and expert when it comes to connecting with communities.
We sit down to discuss why TikTok can be overrated, how to create a fluid strategy across multiple social platforms and why brands like Gymshark and Jacquemus have been getting it right. Having grown her business from a struggling student to a 6-figure mentor with a following of 400,000, Miller has advised brands including Unilever and Graze on their social media strategies and connecting online and offline communities.
Hosted by Lucy Shelley, Multimedia Editor at PMW. If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.
Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024.
~ Further listening ~
PMW Resell Me a Pen challengers: DMA: how CMOs deal with imposter syndrome
First episode with cassette challenge: Fat cat art, Hollywood villains and Wordle
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Imposter syndrome first found its name in the 1970s and is talked about now more than ever before. But how does it affect even the top CEOs?
In this week's episode of Performance Marketing Unlocked, we discuss the importance of upskilling and what imposter syndrome looks like across all levels of seniority. To discuss it further, PMW welcomes to the studio Kate Burnett, General Manager of DMA Talent, and Yarmila Yu, the DMA's Chair of Talent and Founder of YUnique Marketing.
We discuss the difficulty of businesses making smaller teams do more work, the over-reliance on AI and the benefit of the government's Skills Bootcamps. Burnett and Yu pull off a joint effort in the PMW Resell Me a Pen challenge, roping in former US President Barack Obama to resell the BlackBerry.
Hosted by Lucy Shelley, Multimedia Editor, PMW. If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.
Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024.
~ Further listening ~
How to be a marketer in 2024: PMW People Awards judges
How Domino's became the 'Netflix of Food'
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The Super Bowl is the most anticipated event in the US sporting calendar – but also for its advertisers.
At one of the highest CPM's in the industry (between $6.5m and $7m) advertisers are under pressure to make the biggest – and longest lasting – impact.
In this week's bonus episode, we sit down with Kyle Christensen, CMO at Splash inc. to talk about what brands should be doing either side of the Super Bowl LVIII. As previous head marketer at Facebook and Netflix, he talks about connecting with communities and how to have a compelling idea that extends beyond the Super Bowl, as well what it's like to be at the drawing board for a huge entertainment platform.
Hosted by Lucy Shelley, Multimedia Editor, PMW.
If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.
Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024.
Further listening: Super Bowl special: the ads game – Attention Seekers, S2E9
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Who'd have thought you'd see Richard Hammond on a performance marketing podcast?
The automotive industry – in some ways like marketing – is seeing more change than ever before which makes DriveTribe's role as content production company even more important.
DriveTribe was originally founded by Hammond, James May and Jeremy Clarkson, but since being left by the latter two, it has transformed into an automotive media company, in-housing its content, publishing, production and marketing.
Richard Hammond, Creative Director at DriveTribe, joins the podcast alongside the company's Managing Director, Dave Murdoch to discuss the new face of automotive marketing and how DriveTribe is one of Hammond's 'better' accidents...
They reveal how to connect with communities, striking the right balance between data and creativity and how good thumbnails and titles drive performance. They explain the irrelevance of follower and subscriber numbers and why brands are looking for partnerships rather than campaigns.
To cap it all off, the DriveTribe duo attempt the PMW Resell Me a Pen challenge with the task of Hammond's beloved 'Oliver' – the Opel Kadett from the Top Gear Botswana special.
This episode was hosted and edited by Lucy Shelley, Multimedia Editor at PMW, joined by Joseph Arthur, Senior News Reporter at PMW.
If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.
Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024.
Hosted on Acast. See acast.com/privacy for more information.
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Is marketing and advertising a creative industry or content factory?
Every January we feel that this year will be 'a year of change' but something definitely feels different in 2024, said Perla Bloom, Connections Planning Lead at EA Games and judge for the PMW People Awards 2024. She is joined in this episode by fellow judge Caroline Parkes, CSO at RAPP, to talk about the top skills on a performance marketer's CV in a year of AI, cookieless advertising and creative efficiency.
We talk about the importance of "flexitarians" in your team, why pitching is the best method of upskilling and how to integrate AI into your role. Looking forward to the year ahead, Caroline and Perla discuss what they want to change and what they would like to stay the same including flexible working to create more equal opportunities for women and being data informed vs data constrained.
If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com. Hosted by Multimedia Editor, Lucy Shelley.
The deadline for the PMW People Awards closes on 25 January. Enter here!~ Further reading ~
Find out more about PMW Unlocked 2024, the two-day event dedicated to performance marketers
Marketing has lost its big ideas, will they come back? John Farrell joins the podcast
Barbie, Battlefield and branded Easter eggs: EA Games joins the Performance Marketing Unlocked podcast
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Amazon's goldmine of data, two elections, one Elon Musk and no more cookies. The countdown into 2024 brings more questions and change for the marketing industry.
As Google begins deprecating its Chrome cookies, where will the $480bn spent on programmatic go? Will it head into black box walled gardens or into the open web?
One expert predicts that Musk will sell X by the end of the year, a year that also holds two critical elections for the US and UK. Warner Bros. Discovery and Paramount discuss a merger, creating an alliance that will add fire the the streaming wars for Netflix and Disney+ whilst Amazon reigns supreme as the world's most valuable brand in 2023 sitting on top of a goldmine of data.
Plus, what is Tippex getting up to these days? We discuss this and more in the first episode of the year, readying you for 2024, with Editor Robin Langford and Premium Content Editor Jyoti Rambhai. Hosted by Multimedia Editor Lucy Shelley.
Don't forget to leave a review, follow the podcast and subscribe at performancemarketingworld.com.
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'Prompt' is the word of the year for PMW Editor, Robin Langford.
In a year that has been upturned by AI and social platforms, marketing has lost its big ideas, says John Farrell, ex-CEO of Publicis Groupe's SAMS.
In the final episode of the year, John joins the podcast to chart the evolution of performance marketing from its early beginnings in the 80s, to what 2024 and beyond will look like for the sector.
He recaps his biggest pitch fail as the Global CEO of D'Arcy and the fraught agency/client dynamic, dissecting the industry's two speed economy. Are agencies are falling behind brands in terms of innovation, stuck using the same processes for the last 50 years?
To cap it all off, John questions where marketing's 'big ideas' have gone. Do clients not value it as much? Is it too indulgent? Too risky? And to wrap up the PMW Resell Me a Pen challenge with a Christmas twist, John sells what a brand should be to a modern day consumer in 2024.
But before we hear from John, PMW's editorial team close the year recapping the biggest performance marketing moments of 2023, from AI to social commerce.
Thanks for following our podcast along this year, it's been an exciting journey and we can't wait to bring you more of the latest and greatest from the performance marketing industry next year!
If you like this podcast, please leave a review, follow and subscribe at performancemarketingworld.com.
~ Further reading ~
PMW Predicts… the niche-ification of AI
“This could be a genuine game changer”: what the Meta and Amazon collaboration means for marketers
Amazon continues to bolster its social commerce standing with Snap collaboration
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Domino's jumped its online orders from just 50% on the app, to 80% in 18 months. And it is credit to the powerful personalisation of Netflix.
Nick Bamber, Digital Director at Domino's, joins the Performance Marketing Unlocked podcast to delve into the app's transformation and its users. Like most performance marketers, ex-golfer Nick is a big fan of data and the fresh skills it brings through its people. But he still affirms, "it's a hard field to hire for".
Nick discusses the importance of making tests "as dramatic as possible" and the triumphs and difficulties of innovation at a large company. Personalisation was key to the app's success and he charts how Amazon used to be the poster child of personalisation but has since been replaced by newer platforms.
The PMW Resell Me a Pen is once again attempted, with the seemingly easy task of a CD-ROM. Listen on to see how Nick fairs with the (pizza-shaped?) disks...
If you want to grab yourself a ticket for PMW Unlocked 2024, find out more here.
Don't forget to leave a review, follow the podcast and subscribe at performancemarketingworld.com.
~ Further listening ~
Behind TikTok – how the app is convincing its advertisers
Technology, AI, the metaverse... the future has two radically different possibilities – which side will you be on?
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How much do we actually make our own decisions? Or are we influenced by people around us?
Behavioural science plays a huge role in marketing and Herdify brings it to the forefront. By understanding offline communities and their purchase habits, marketers can translate this into online sales. In this episode, Ed Barter, Lead Data Scientist at Herdify, joins the podcast to talk about people's mental laziness, how brands can market to consumers who are bored of ads and the overrated marketing tactics used around Black Friday.
He also attempts the PMW Resell Me a Pen challenge with the tough task of Tiddlywinks from previous guest TikTok's Simon Hofmeister, giving it a Royal PR boost...
Also in this episode, PMW's News Reporter Joe Arthur discusses the news of the week with Amazon's partnership with Meta and Snap in a bid to minimise the competition from TikTok, but what do the experts think?
To find out more about PMW Unlocked 2024, head here to register.
If you liked this episode, don't forget to follow the podcast and subscribe at performancemarketingworld.com
~ Further reading ~
“This could be a genuine game changer”: what the Meta and Amazon collaboration means for marketers
Meta partners with Amazon to let shoppers buy directly from Facebook and Instagram ads
Amazon continues to bolster its social commerce standing with Snap collaboration
Amazon leapfrogs TikTok; becomes third most popular e-commerce ad platform behind Meta and Google
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Will brands and consumers ever get a 'precedented' shopping season? In this week's episode of Performance Marketing Unlocked, we unveil the PMW Retail Playbook as we head into the busiest time in the e-commerce calendar: the Golden Quarter.
PMW's Editor Robin Langford talks through some of the exclusive insights he gained from interviews with Co-op, Boots, Pladis Group (McVitie's) and more. "'Tis the season to be thrifty" he says as we dissect consumers spend, when they're shopping and how. We talk about why the Golden Quarter is so important to performance marketers, why it's going to be different this year and how marketers can do more with data.
Also in this episode, PMW's News Reporter Joe Arthur shares the news of the week in the retail and e-commerce space, including Amazon's recent successes and the introduction of ad-free subscription tiers to Meta's platforms.
Check out the full nine-part PMW Retail Playbook here.
Further reading
Meta to offer ad free subscriptions for Facebook and Instagram in Europe
Amazon leapfrogs TikTok; becomes third most popular e-commerce ad platform behind Meta and Google
Latest podcast: Behind TikTok – how the app is convincing its advertisers
Chapters from the PMW Retail Playbook
Spending habits: why Brits are saving up to slow down
Peak shopping times: a Black Friday bonanza or a bleak midwinter?
A strategy beyond price: five marketing tactics for a Cost of Living Christmas
If you liked this episode, don't forget to follow the podcast and subscribe at performancemarketingworld.com
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TikTok might have convinced its consumer base, but has it convinced brands and advertisers?
Still in a challenger position, TikTok is constantly experimenting with new products in a bid to draw advertisers away from its competitors Facebook, Instagram and YouTube. Although thought of more as an organic brand tool, the Chinese-owned app is focusing on its performance offering particularly for e-commerce brands.
Simon Hofmeister, Industry Head of E-commerce, Global Business Solutions at TikTok, joins the podcast to unlock TikTok as a performance channel. He discusses the impact of trends on e-commerce including #TikTokMadeMeBuyIt and 'cake or not cake', how the app is attempting to create an 'infinite loop' for the user journey and the game-changing importance of influencers.
Despite the app's success, it's not faultless yet. With measurement challenges and hesitation from other verticals, TikTok is set to attract more brands and advertisers to the platform ahead of the Golden Quarter.
Plus, Simon attempts one of the most impressive and in-depth Resell Me a Pen challenges yet, with the task of Eurovision!
Also in this episode, PMW's News Reporter Joseph Arthur speaks to host Lucy Shelley about the TikTok news that has crossed his news desk recently, including the rumoured subscription tier to battle alongside Meta's.
Further reading:
Meta and TikTok test ad free subscription tiers outside of the US
“Brands need to adapt”: unpacking the influence of TikTok and Meta’s rumoured ad-free subscription tiers
Get tickets to Unlocked 2024
If you liked this episode, don't forget to follow the podcast and subscribe at performancemarketingworld.com
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