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What does a truly modern, data-led marketing strategy look like in a post-cookie, AI-powered world?
In this episode, PMW’s News Reporter Reem Makari speaks with Jodie Millward, Agency Partnerships Lead UK at Linkby, and Noelle Runo, Head of International Marketing and Communications at Making Science. Both 30 Under 30 winners talk about why some data strategies feel outdated, how brands can get more from their first-party data, and the role of AI in improving decision-making.
They also reflect on the need to test new channels, the importance of timing and placement, and how marketers can make data work with them—not against them.
New episodes of the mini series will continue to come out fortnightly alongside the main show, Performance Marketing Unlocked. Click this link to view the winners from this year’s 30 under 30 awards.
~ Episode breakdown ~
(0:00 – 6:55) Smarter strategies with first-party data
(6:55 – 15:20) Gen Z, privacy, and transparency
(15:20 – 27:45) Collaboration, innovation, and long-term thinking
(27:45 – 35:10) Trends to watch in 2025
(35:10 – end) Myth or Fact: Data Edition
~ Further reading ~
10 ways to make your first-party data work harder (Part 1)
Data Protection Day: ‘Marketers can play a crucial role in fostering consumer trust’
How to use synthetic data for enhanced ad addressability
How to maximise geolocation data
Don’t let your data haunt you: 4 privacy nightmares and how to avoid them
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Retail media is one of the fastest growing channels in adland, with industries such as finance and travel among the latest joining the party – but will the retail media bubble eventually burst?
On this episode of the Performance Marketing Unlocked podcast, Katrina Smart, VP of Digital Commerce at Mars United Commerce (15:14), uses her decade of experience in digital commerce to inform her take on the future of the channel. Katrina answers questions including 'is retail media on a collision course with socials commerce?', 'how can advertisers measure retail media outcomes accurately?', and more.
Preceding that discussion, is a catch-up with PMW's Editor Robin Langford (2:20), who is back in the studio alongside host Joe to figure out whether or not news publishers are going to see an increase or decrease in future advertising investment. The pair analyse two recent headlines with conflicting contentions and talk about the 'Trump effect' currently engulfing the news landscape. Robin also reveals the much anticipated theme of this year's PMW 100 Powerlist – with entries open now!
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
(2:20) Should news publishers prepare for an adspend boom or bust?
(15:14) Breaking down a decade of retail media
(32:56) Can social commerce and retail media co-exist?
(41:18) PMW's Resell Me a Pen Challenge
~ Further reading ~
Google claims European news content has ‘no measurable impact’ on its ad revenue
Stagwell to increase adspend on news media by 22%
‘Marketers will need to be flexible’: What Trump’s tariff war means to the advertising industry
WPP acquires data firm InfoSum
Retail media marketers can’t ignore social commerce
Hosted on Acast. See acast.com/privacy for more information.
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SEO is a performance channel that has changed rapidly over the years, but are the old rules still relevant in a world that is impacted by AI and social media?
In the first ever episode of Digital Disruptors, winners from this year’s 30 under 30 awards talk about the generational differences in SEO thinking, how AI impacts it, and the future of search beyond Google.
PMW’s News Reporter Reem Makari speaks to Mollie Ellerton, Head of SEO at Hookflash, and Jean Sarunporn, SEO Director at MG OMD, to discuss how their generation of marketers view search today, what strategies they see as outdated and which ones are still being used today, looking at search beyond Google, and more.
New episodes of the mini series will continue to come out fortnightly alongside the main show, Performance Marketing Unlocked. View the winners from this year’s 30 under 30 awards here.
This episode was produced by Haymarket Studio Manager, Nav Pal and hosted by PMW News Reporter, Reem Makari.
~ Episode breakdown ~
(1:19 - 4:03) Challenging Traditional SEO Mindsets
(6:56 - 11:30) Evolving Search Platforms
(16:00 - 19:15) AI in SEO
(22:38 - 30:34) First SEO Success Stories
(39:22 - 42:38) Myth or Fact SEO Game
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As affiliate marketing evolves, brands need to ensure their programmes drive true incremental value – not just discount-driven sales. But with rising costs and increasing competition for top-tier affiliates, how can marketers ensure profitability while driving long-term customer growth?
In part two of our sponsored Performance Marketing Unlocked podcast series, brought to you in partnership with Rakuten Advertising, Harry Johns, Director, Business Development – Finance, Travel and Emerging Verticals at Rakuten Advertising, joins host Joe to explore how brands can optimise commission structures, measure incrementality and use performance-based strategies to reward high-life-time-value customers – ensuring affiliate partnerships drive real business impact.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur and is sponsored by Rakuten Advertising.
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Connected TV (CTV), steaming, digital and online are some of the most commonly heard terms across adland... but what do they actually mean? According to two industry veterans, nothing.
On this episode of the Performance Marketing Unlocked podcast, Wayne Butler, Head of Media Effectiveness at Sky Media and Nigel Walley, CEO at Decipher (20:18), argue that many of the terms and phrases often thrown around in the industry today do nothing but create confusion and mislead clients – and when it comes to measurement and data, the ramifications of relying on these "buzzwords" can be detrimental to brands.
Preceding that discussion however, PMW's Premium Content Editor, Jyoti Rambhai (2:36), joins host Joe to review the many mergers and acquisitions that have enveloped agencies, adtechs, and more over the past six months. This chat sets the scene for the launch of PMW's new investigative series, '3 Tough Questions', the first edition of which is all about mega agencies and holding companies – live on the website now.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
(2:36) Why has the mergers and acquisitions landscape gone into overdrive in 2025?
(20:18) The buzzwords hurting marketers and brands
(42:14) What can advertisers do to resolve these issues?
(52:56) PMW's Resell Me a Pen Challenge
~ Further reading ~
Shareholders vote in favour of Omnicom–IPG merger
Scope3 reimagines media buying with launch of agentic AI platform
Nearly 90% of TV ad impressions are only reaching half of households
Almost 70% of ‘parents’ targeted by ads don’t have kids
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On this special episode of the Performance Marketing Unlocked podcast, learn how to build an effective affiliate marketing strategy that can scale globally while maintaining local appeal.
Recorded live on stage at PMW Unlocked 2025 and brought to you in partnership with Rakuten Advertising, PMW's Multimedia Editor Joseph Arthur and Rakuten Advertising's Senior Vice President of Advertising, EMEA, Nick Fletcher, set the current affiliate marketing scene, break down the best strategic approach for building a network, and look to the future of the space – making some bold predictions.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur and is sponsored by Rakuten Advertising.
Hosted on Acast. See acast.com/privacy for more information.
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Les Binet, Dr Grace Kite, Sophie Miller and Calfreezy are just some of the marketing minds who graced the stage at PMW Unlocked 2025, captivating the thousands of attendees with insights, anecdotes and crucially, data.
But what were they all talking about? On this episode of the Performance Marketing Unlocked podcast, the PMW editorial team (2:18) discuss the biggest lessons, surprises and themes from the third edition of PMW's annual headline event, PMW Unlocked.
From MMM's latest updates and the future of agencies to the cultural shifts occurring within the industry and why you need to meet AI head on, this episode is offers an update on the current state of affairs in adland as we round out the financial year.
Also on this episode, as a special treat, enjoy the full recording from one of our headline sessions taken right from the main stage (29:01)! Host Joe speaks with famed youtuber, podcaster and entrepreneur Calfreezy, on how brands can better leverage influencer marketing. An influencer of 15 years, Calfreezy reveals all his best tips and tricks for fostering long-term brand and influencer relationships that deliver for both parties.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
(1:51) The team reviews PMW Unlocked 2025
(20:58) Is a cultural shift incoming for marketing?
(29:01) Why your brand needs more than just ads, with guest Calfreezy
~ Further reading ~
Why Les Binet hates performance marketing
‘Lots of littles’: Dr Grace Kite on the future of brand building in the performance era
6 questions with… Sainsbury’s Head of Digital Marketing, Carla Parry
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"We don't have much option but to put prices up." Undoubtedly, both the current macro and micro-economic climates will have businesses and consumers tightening their respective purse strings.
On this episode of the Performance Marketing Unlocked podcast, Helena Hudson, Founder of Real Eating Company (21:05), talks all things small business. From the inception of her own over two decades ago to the threats and opportunities UK businesses contend with today – such as incoming increases to employer National Insurance contributions in April and how trustworthy brands can create growth amid economic turmoil – Helena leaves no stone unturned.
Preceding that discussion, is a conversation with PMW's News Reporter, Reem Makari (2:13), who offers a review of big tech, big streaming, and big socials' Q4 revenue reports, spotlighting the platforms outperforming the competition and putting the pressure on those falling behind.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
For any brands looking to claim their FREE tickets to Performance Marketing Unlocked, taking place at London's Business Design Centre from 4-5 March, follow this link: https://www.performancemarketingunlocked.com/register-brand
~ Episode breakdown ~
(2:13) Which platforms performed best in Q4 2024?
(21:05) Building a business in the face adversity with the founder of Real Eating Company
(39:28) An assessment of the UK's small business ecosystem
(53:00) PMW's Resell Me a Pen Challenge
~ Further reading ~
Big tech Q4 earnings: Amazon, Alphabet, Netflix, Meta and Microsoft compared
IPA Bellwether: UK adspend returns to growth but main media plummets
‘A double-edged sword’: Labour’s ‘Halloween budget' has marketers reconsidering approach to growth
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Just about every marketer has the Super Bowl circled on their calendars each year. Whether you're working with a brand that splurges on an £8.5m halftime ad slot or with a more modest organisation attempting to leverage the 120 million strong audience in real time, the opportunities are boundless... but unfortunately, so are the risks.
On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford (2:22) joins host and Multimedia Editor Jospeh Arthur to discuss recent Super Bowl trends and reveal some of their favourite campaigns from the past. Following their brief preview, Chiara Manco, Creative and Media Partnership Director at System1 (21:49), joins the pair for a proper post-game analysis.
In the wake of the Eagles big victory, the trio lean on System1's 'Test Your Ad' data to reveal adland's winners and losers from the match. Which brands nailed their campaigns and why? What trends emerged this year? And which performance campaigns took advantage of the event's audience best?
Finally, Chiara tries her hand at an NFL-themed Resell Me a Pen Challenge (45:05).
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
For any brands looking to claim their FREE tickets to Performance Marketing Unlocked, taking place at London's Business Design Centre from 4-5 March, follow this link: https://www.performancemarketingunlocked.com/register-brand
~ Episode breakdown ~
(2:22) Previewing Super Bowl LIX's advertising
(21:49) A postgame analysis of all the Super Bowl's best (and worst) campaigns
(45:05) PMW's Resell Me a Pen Challenge
~ Further reading ~
Super Bowl LIX preview: Authentic stories and proactive performance strategies will win the day
Fox to stream the Super Bowl for free on ad-supported platform Tubi
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Social media has changed in recent weeks. Fuelled by the inauguration of US President Donald Trump, TikTok's potential ban in the US and Meta's removal of fact checkers in the name of "free speech" has raised some eyebrows across the advertising industry.
As a rapidly growing performance marketing channel, the implications of this social upheaval – particularly from a brand safety perspective – are unclear. As such, this episode of the Performance Marketing Unlocked podcast features our News Reporter Reem Makari (1:58), who alongside host Joe, dissects the state of social media and offers some advice for confused marketers on what to do next.
Following that discussion is a conversation with Perrine Masset (22:14), Marketing Lead at Deloitte Digital, who attempts to put the spotlight on an issue currently bubbling under the surface in marketing – passion vs process. With the age of data-driven marketing overtaking adland, Perrine warns that marketers are getting bogged down in the nitty gritty processes of the job, restricting their ability to embrace their passion and let creativity shine through.
How do we overcome this problem? Joe and Perrine reveal all later in the episode.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
(1:58) How should advertisers respond to Trump's influence on social media?
(22:14) Passion vs Process – finding the right balance
(37:26) Is AI here to help or hinder creativity?
(48:12) PMW's famous 'Resell Me a Pen' challenge
~ Further reading ~
Trump signs order to delay TikTok ban for 75 days
The Trump 2.0 era of Meta: What does 'getting rid of fact-checkers' mean for advertisers?
Meta incentivises content creators to join its platform with $5,000 bonus scheme
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Google has been the King of Search since 1998 – but for how much longer can it retain the crown?
Social platforms like TikTok and Instagram have become popular discovery tools and large language models like ChatGPT can serve as search engines in their own right, leaving Google to fight a war on several fronts to maintain its supposed search "monopoly".
But with a looming TikTok ban in the US and Meta removing fact checkers across its platforms, advertisers have every right to feel a little behind all the ongoing changes across the search and social landscapes. To help make sense of it all, this episode of the Performance Marketing Unlocked podcast features Chris Pearce, Managing Director of Greenpark Digital (21:56), and veteran of search marketing.
Preceding that discussion however, is a chat PMW's Premium Content Editor Jyoti Rambhai (2:10), who opens the episode (and the new season of the show!) alongside host Joe to talk about the industry predictions they think will come to fruition in 2025, as well as some they aren't so sure of.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
(2:10) Which 2025 adland predictions will come true?
(21:56) Greenpark's Chris Pearce talks the changing search ecosystem
(33:58) How should marketers be using search and social in 2025?
(47:17) PMW's famous 'Resell Me a Pen' challenge
~ Further reading ~
TikTok ban: US Supreme Court shows scepticism as creators move to other platforms
Why Google has never looked more fragile as an advertising channel
TikTok rivals Google with launch of its own search ads solution
‘AI is emerging from the hype cycle’: 21 marketers on automation and emerging channels
‘CMOs will pivot towards 1-to-few’: 7 experts on how AI will change marketing in 2025
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The year is almost over and you know what that means, it's time to look back on what was and throw out some hot takes for what's ahead.
On the final episode of the Performance Marketing Unlocked podcast season 3, the entire PMW editorial team (1:51) is in the studio to talk about 2024's biggest surprises, 2025's most exciting trends, and assess the myriad of opportunities and threats facing adland in the coming months.
It isn't all debate however, we also embrace the festive season by playing a little game that sheds some light on the team's favourite Christmas films.
See you in the new year for season 4!
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
(1:51) The PMW team reviews 2024
(21:49) Hot takes for 2025
(46:42) Biggest opportunities and threats facing adland next year
(51:53) Festive fun!
~ Further reading ~
GARM to shut down following Musk's X antitrust lawsuit
‘Anyone else tearing their hair out too?’: Adland reacts to Google’s big cookie comeback
Dentsu forecasts global advertising market to grow 6.8% in 2024
TikTok faces US ban by the new year if it doesn’t sever ties with ByteDance
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Ongoing customer loyalty is widely agreed as being pivotal to any businesses long-term success, but how to best go about creating it is up for debate.
On this episode of the Performance Marketing Unlocked podcast, Guy Meyers (28:29), Senior Director of Customer Success (Global) at Recurly, argues why – despite loyalty ultimately being an upper funnel, brand-building play – data is the most valuable asset for generating it.
Preceding the discussion with Guy however, is a final Black Friday rundown from PMW's Premium Content Editor, Jyoti Rambhai. Alongside host Joe, Jyoti reviews all the important marketing trends to prepare you for the weekend ahead, with some breaking news interrupting the show.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
(3:50) PMW discusses the upcoming Black Friday Cyber Monday Weekend
(19:31) Breaking news!
(26:56) 60 second news round-up
(28:29) Introducing Recurly's Guy Meyers
(41:50) Can loyalty be measured?
(53:57) PMW's famous 'resell me a pen' challenge
~ Further reading ~
Adland on the cusp of ‘record breaking’ Black Friday weekend
Essential tasks every marketer should tick off before Black Friday
Why data privacy is a balancing act: navigating personalisation and trust in the digital era
Performance marketing software market to double by 2032
Netflix revenue grew 17% as hit series Baby Reindeer and Bridgerton attract audiences
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Where will retail media be 12 months from now? Will the UK market finally be as "mature" as the US? Will AI have upended the channel? And will the term itself still be common place?
To answer these questions, PMW's Editor Robin Langford (25:00) joined host Joe at Retail Media Summit UK '24. Recorded on the ground at the event, Robin and Joe discuss the channel's top talking points and reveal their biggest takeaways from the day. Interwoven within the discussion are clips from interviews conducted at the Summit with channel experts from the likes of Co-op, WH Smith, Tesco, Boots, The Very Group, and more.
Also on this episode, the entire editorial team is in the studio (3:19) to reminisce about last week's PMW Awards 2024, each revealing a favourite winner and a personal highlight from the evening.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
(3:19) The PMW team talk our 2024 awards
(25:00) Defining retail media
(37:27) What does the future of retail media look like?
(44:14) Retail media in the US vs the UK
~ Further reading ~
A moment at Retail Media Summit UK '24 with... Boots Media Group
Can retail media deliver a true halo effect this Christmas?
Performance Marketing World Awards: all 28 winners announced
View from the red carpet: photos from the PMW Awards 2024
PMW Awards 2024: The winner's circle in pictures
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What's Google's AI innovation strategy? And how is it responding to social media's impact on the search landscape?
On this episode of the Performance Marketing Unlocked podcast, Dyana Najdi (23:56), Managing Director for Google Advertising UKI – leading specialist teams who deliver AI-driven solutions for partners and customers – lifts the veil on how the tech giant strength-tests its AI output and explains why she's not worried about social media's growing search capabilities.
Prior to that discussion with Dyana, PMW's Premium Content Editor Jyoti Rambhai (2:59) joins host Joe to dissect the latest IPA Bellwether Report, with a keen eye on the upcoming Autumn Budget, US election, and more.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
(2:59) PMW's Premium Content Editor Jyoti Rambhai discusses the latest IPA Bellwether Report
(23:56) Introducing Google's Dyana Najdi
(26:53) What's the current state of the search landscape?
(43:15) Is there an AI arms race?
(51:36) PMW's famous 'resell me a pen' challenge
~ Further reading ~
Google announces additional AI-powered PMax updates for peak season
Google shakes up Performance Max ad auctions ahead of peak shopping season
Over a third of consumers to reject third-party cookies in Chrome next year
IPA Bellwether: UK adpsend freezes for first time in over three years
‘When finances are constrained, that’s when the magic happens’: Adland unfazed by shock UK adspend freeze
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Will AI help put an end to the agency vs in-house vs in-house agency debate?
On this episode of the Performance Marketing Unlocked podcast, Lydia Hinchliff (16:18), Director of Strategy at performance marketing agency, Journey Further, argues why we shouldn't all throw caution to the wind and hop aboard the AI-train, believing instead that a human-driven, holistic approach to both breaking down marketing silos and building an agency/brand relationship is the best way forward.
Preceding Lydia however, is PMW's Editor Robin Langford (2:18), who gives a state of play report for adland as it heads into the famed 'Golden Quarter'. Joe quizzes Robin on the importance of seasonal shopping events, whether or not the opportunities outweigh the risks, who, if anyone, is the king of e-commerce, and more.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
(2:18) PMW's Editor Robin Langford answers four key questions surrounding the need for brands to invest in the golden quarter
(16:18) Introducing Journey Further's Lydia Hinchliff
(18:19) Is performance moving up the funnel as much as we think?
(38:58) Can agencies compete with AI?
(49:51) PMW's famous 'resell me a pen' challenge
~ Further reading ~
Agency vs in-house vs in-house agency? The big question that’s divided marketers
‘A litmus test for buying intent’: Can Amazon Prime Day dispel peak shopping season jitters?
Nearly half of marketers believe AI will make their companies less dependent on agencies
Over nine in ten marketers have experienced selective reporting from agencies
Cannes Lions 2024: Creativity isn’t dying, but its ‘big idea’ gatekeepers are losing their grip
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What media platforms do marketers prefer to spend on? And using what channels? Perhaps more importantly, how do their preferences align with consumers?
On this episode of the Performance Marketing Unlocked podcast, Gonca Bubani (13:04), Global Thought Leadership Director of Media at Kantar, unpacks their latest Media Reactions report, reviewing the findings in an attempt to determine whether or not their really is freedom of choice in digital advertising.
Opening this episode however, is PMW's Premium Content Editor Jyoti Rhambai (2:05), fresh off her flight back to London from Boston. Alongside host Joe, Jyoti regales us with tales from her trip to HubSpot's Inbound Conference 2024, revealing the biggest marketing trends talked about at the event and hot takes from industry superstars including Ryan Reynolds and Serena Williams.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
(2:05) A review of Hubspot's Inbound conference 2024 with Jyoti Rhambhai
(13:04) Introducing Kantar's Gonca Bubani
(24:12) Are marketers paying enough attention to consumers' advertising preferences?
(34:09) Is there really freedom of choice in advertising?
(44:28) PMW's famous 'resell me a pen' challenge
~ Further reading ~
Amazon, TikTok, Netflix and YouTube crowned advertising’s golden childs
X poised to suffer ‘biggest recorded pullback’ from advertisers ever
Is AI bridging the gap between performance and creative?
Hubspot launches host of AI-powered tools for marketers
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Creating an identity on social media is becoming increasingly important for brands, and leveraging popular trends like 'Brat Summer' and 'Demure' can be a quick-fire way of making headway in this respect. But it doesn't come without risk, particularly when investing in influencers and creators to send a brand's message out into the world.
On this episode of the Performance Marketing Unlocked podcast, Ellie Hooper (16:00), Head of Client at The Goat Agency, outlines exactly how performance marketers can ace their organisation's influencer and social media marketing, whether that be organic or paid.
Opening the episode, once again, is PMW's News Reporter Reem Makari (2:45), who has been working day and night to bring you up to speed with Google's latest antitrust trial against the US Department of Justice. Listen as Reem and Joe set the stakes, reveal the biggest takeaways from day one of the trial, and look to the future through some expert analysis.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Brat summer turns ‘very demure’: how brands can leverage viral TikTok moments
The future of affiliate marketing: AI, influencers, and beyond
What’s really happening in affiliate and influencer marketing?
Everything you need to know ahead of Google’s antitrust trial
Google vs. the DOJ day one: what we know so far
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Is audio advertising a viable performance marketing channel? The millions of Brits listening to music and podcasts everyday tell us there is certainly an active audience ready to be leveraged, but UK adspend indicates that marketers aren't yet sold on the medium.
To convince them otherwise, this episode of the Performance Marketing Unlocked podcast features Ed Couchman (20:19), Head of Sales for the UK and Northern Europe at Spotify. With over 626 million monthly active users, Ed believes Spotify represents why audio advertising is quickly becoming performance marketing's most underutilised advertising channel.
Like any good salesman, Ed brought his pitch along with him. From the medium's success in the US to Spotify Ads Manager's litany of case studies, even the most sceptical performance marketer will be hard-pressed to ignore audio's potential.
Opening the episode however, is PMW's News Reporter Reem Makari (2:56). Reem joined PMW from a podcasting background and famously adores the practice, so she jumped at the chance to go head-to-head with host Joe for some verbal jousting on why audio ads should demand more marketing dollars than alternative performance channels.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Everything I’ve learnt about performance marketing and why I’m choosing to ignore it
Budweiser Brazil is transforming songs that name-drop its brand into audio ads on Spotify
Why brands should be harnessing the power of fandom
Spotify’s ad marketplace expands to Asia and Latin America with AI
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Maintaining brand safety in advertising is becoming increasingly difficult. From ensuring ads are placed within appropriate contexts to preventing wasted adspend caused by overzealous and outdated exclusion lists, modern digital advertising can be a minefield for publishers, advertisers, marketers and brands alike. And following news that X's lawsuit against the World Federation of Advertisers (WFA) will see it close down the Global Alliance for Responsible Media (GARM), brand safety just got even harder to secure.
This episode of the Performance Marketing Unlocked podcast features PMW's Editor Robin Langford (2:29), who takes us on a whistle-stop tour of the latest stories from across our news desk, with brand safety a central theme throughout. Touching on Amazon's partnership with Pinterest and TikTok, whether or not Google will have to sell part of its adtech business, and much more.
Also in this episode, Fiona Salmon (11:21), Managing Director of Mantis, joins us to discuss how X's lawsuit against the WFA led to the discontinuation of GARM and what the industry can expect with regard to brand safety and suitability going forward. In conversation with host Joseph Arthur, Fiona discloses why she thinks short-terminism isn't going anywhere, how Mantis is trying to help publishers get the most from their ad placements and why AI is the best path forward.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
‘It seems a bully has won’: Ad industry reacts to GARM’s demise after Musk’s X lawsuit
GARM to shut down following Musk's X antitrust lawsuit
US court rules Google’s search business broke antitrust laws: What next?
Amazon expands in-app shopping partnership to include TikTok and Pinterest
WARC: Brand safety tops advertisers’ programmatic advertising concerns
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