Episódios
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Kevin King, creator of Billion Dollar Seller Newsletter, creator of the Freedom Ticket, the #1 course for Amazon Sellers (160,000+ students), founder & host of Billion Dollar Seller Summit: Industry's most elite summit, host of the top-rated AM/PM Podcast for Amazon & E-commerce Sellers, he’s a Keynote Speaker and has spoken at 100+ online and in-person conferences, he was featured on: USA Today, The Wall Street Journal, Lifestyles of the Rich & Famous & many more, has 8-figures of physical product sold and 8 figure of digital products sold online and named one of the top direct marketers by Target Marketing Magazine
In our previous podcast episode, Kevin talked about his entrepreneurial ventures and how he became the “king” of Amazon e-commerce, he also discussed his “wicked-smart” direct marketing strategies and the software tools Kevin uses to implement his genius strategies
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> Here’s a glimpse of what you would learn….
Kevin King's concept of the Dream 100 and its significance in acknowledging and promoting individuals in the e-commerce industryThe current landscape of e-commerce, with a focus on Amazon as the dominant platform for selling physical productsThe increasing competition and challenges faced by sellers on AmazonThe evolving nature of Amazon selling and the importance of expertise in areas such as supply chain management and advertising strategiesThe challenges faced by small and medium-sized sellers in adapting to the changing dynamics of Amazon sellingThe importance of not rushing into business growth and the need to understand the basics before trying to become an expert in all areasInsights on identifying and selling to a specific target audience, understanding customer lifestyle and needs, and owning customer dataThe power of building a strong brand and leveraging marketplaces as lead magnets to drive customer acquisitionKevin King's journey of building a successful business by leveraging data and understanding his customersThe importance of understanding the target audience and creating products and content tailored to their specific needs and preferencesIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Kevin King, a seasoned Amazon seller and founder of the Billion Dollar Seller Summit. Kevin shares his extensive experience in e-commerce, emphasizing the importance of understanding your target audience and leveraging customer data for sustainable growth. He introduces the Dream 100 concept, recognizing influential individuals in the e-commerce space. Kevin discusses the evolving landscape of Amazon selling, highlighting the need for expertise in areas like supply chain management and PPC strategies. He also explores the potential of AI tools in marketing and the timeless principles of human psychology in driving consumer decisions..
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Be a Sophisticated Business Owner: This involves 2 things:
A. Seeking Expert Advice: Consult with experts and consultants to navigate the changing landscape.B. Understanding Your Audience: Leverage data to tailor products and marketing strategies to specific demographics.
Action Item #2: Leveraging AI Tools for Personalized Marketing:
Kevin discussed the potential of AI tools like Benson AI for copywriting and video creation tools like Sora and Runway. These tools can revolutionize marketing and influencer strategies by enabling businesses to create personalized, high-quality videos for their products.
Action Item #3: Learning from Historical Marketing Figures: Kevin highlighted the timeless principles of human psychology in marketing. He encouraged sellers to study foundational principles from historical marketing figures like Dan Kennedy and apply them to the modern world.Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Dollar Seller SummitASM (Amazing Selling Machine)Helium 10 Freedom TicketShopifyTikTokWalmartNeiman MarcuseBayGuerrilla Marketing by Jay LevinsonWizards of AdsBnsn AIPerplexityClaudeChatGPTSoraRunwaySpecial Mention(s):
Adam “Heist” Runquist on LinkedIn -
Aaron Cordovez; Co-Founder of Zulay Kitchen and Technical Architect of Samurai Seller. He is in the Top 100 Sellers on all of Amazon, selling $75 million a year. While working a 9-5 as a coder in 2015, he started Amazon as a side hustle to try and earn his family an extra $500-$1000 a month.
In two years' time, he was making over 6-figures a month from Amazon and today has sold over $200 million worth of products on the internet.
He has spoken in front of tens of thousands of people across the world and is on a mission to empower people to a life of entrepreneurship and success.Highlight Bullets
> Here’s a glimpse of what you would learn….
Challenges and strategies for e-commerce businesses, particularly on AmazonMargin compression and the need for brands to differentiate themselves through innovative products and designDiversifying to other marketplaces such as TikTok and WalmartStrategies for leveraging TikTok's platform, including partnering with creators and offering commissionsProduct ideation process at Zulay Kitchen and the role of category managersOrganizational structure of Zulay Kitchen and the roles and responsibilities of various teamsFinancial aspect of product launches and the strategy of pricing products competitivelyDefensive strategies for brands facing aggressive competition on AmazonSamurai Seller's managed services and automation toolsImportance of continually creating and innovating to stay ahead in the competitive marketIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Aaron Cordovez, co-founder of Zulay Kitchen and technical architect of Samurai Seller. They dive into the competitive world of Amazon, discussing the necessity for brands to innovate and differentiate themselves to combat margin compression. Aaron shares Zulay Kitchen's strategic approach to product development, emphasizing the role of category managers and a rigorous evaluation process. He also touches on the global team dynamics and the financial realities of product launches. The conversation then explores defensive pricing strategies and the potential of low-profit margins on Amazon, debunking myths about low pricing and underscoring the importance of upselling. Aaron warns against variation abuse and concludes by highlighting the services of Samurai Seller and Nexus Capital, stressing the need for continuous creation and innovation for Amazon sellers. Listeners are encouraged to connect with Aaron for further insights into scaling their e-commerce ventures.
Here are the 3 action items that Josh identified from this episode:
Action Item#1 Launching new products is essential for growth.Action Item#2 Operational efficiency is crucial for scaling your business.
Action Item#3 Implementing a loss leader strategy can attract customers and lead to upselling opportunities.
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] KitchenSamurai SellerMr. PenNature's Bounty FTC Lawsuit on AmazonZulay’s Kitchen Milk FrotherAaron Cordovez's websiteNexus Capital's websiteJabran Niaz on LinkedInScientology A New Slant on Life by L. Ron Hubbard
Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript Area**Josh Hadley** (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of the E-myth, and Matt Clark from ASM. Today, I'm speaking with Aaron Cordovez. He's the co-founder of Zulay Kitchen and technical architect of Samurai Seller. And today we're going to be talking a lot about some next level strategies that are going to help your brand survive on Amazon and other e-...
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Lesley Hensell is co-founder of Riverbend Consulting, whose 85+ employees solve problems for e-commerce sellers. Lesley oversees Riverbend’s service team, and she has personally helped hundreds of sellers get their suspended Amazon accounts and ASINs back up and running. She has been an Amazon seller for more than a decade. lifelong Longhorns fan, Lesley earned a bachelor’s degree in journalism andan MBA from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions, and she serves on the Board of Directors for Hallie’s Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses.
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> Here’s a glimpse of what you would learn….
Importance of testing products sold on AmazonTypes of testing required for different product categoriesCommunicating with Amazon when disputing testing requirementsCosts associated with testing and using recommended labsReview manipulation issues and tactics leading to account suspensionsMarketing practices and review manipulationAppeal process for Amazon suspensions and dispute-only appealsChallenges and frustrations of dealing with Amazon account suspensionsEscalating issues to Amazon's executive seller relations teamRecommendations for influential books, productivity tools, and individuals in the e-commerce spaceIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Lesley Hensell, co-founder of Riverbend Consulting, about Amazon account protection and suspension recovery. They discuss the importance of product testing, the risks of review manipulation, and the complexities of Amazon's enforcement process. Leslie advises on how to escalate issues to Amazon's executive team and the value of expert assistance. She also shares recommendations for books, tools, and influencers in the e-commerce space. The episode concludes with information on how to contact Riverbend Consulting for help with Amazon account issues.
Here are the 3 action items that Josh identified from this episode:
Action Item#1 Prioritize Product Testing Compliance: Ensure that all necessary testing documents, especially for products related to children, babies, ingestibles, and topicals, are readily available.Action Item#2 Exercise Caution with Review Practices: Understand the risks associated with review manipulation tactics, such as friends and family reviews, inserts, super URLs, and chatbots.
Action Item#3 Seek Expert Assistance When Needed: Recognize the importance of seeking expert help, especially when facing account violations or dealing with Amazon's enforcement processes.
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] ConsultingAmazon IncubatorWish with WingsHallie's Heroes on InstagramFTC lawsuit against AmazonEPA consent decree with AmazonCPSIA testingREACH testingAmazon's Appeal ProcessRescue Time -
Rob Schab, CMO and Cofounder of Levanta. Today, Rob will be sharing how to recruit affiliates tailored to your ecommerce brand.
Highlight Bullets> Here’s a glimpse of what you would learn….
Power of affiliate marketing for Amazon sellersSuccess of Levanta's platform in driving revenue through affiliate marketing on AmazonImportance of finding the right influencers and creators to promote a productStrategies for recruiting affiliates, including leveraging in-network and out-of-network channels, offering high commissions, sending out free products, and running deals and discountsProcess of recruiting affiliates and standing out among constant messagingManaging affiliates and ensuring their continued engagementTips for affiliate marketing and engaging affiliatesBenefits of affiliate marketing for e-commerce brands, particularly in the context of direct-to-consumer (DTC) and influencer marketing campaignsImportance of diversifying sales channels and the potential for incremental revenue through affiliate marketingRecommendations for influential books, productivity tools, and industry figures to follow in the e-commerce spaceIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Rob Schab, CMO and co-founder of Levanta, about utilizing affiliate marketing to boost sales and rankings for Amazon sellers. They explore Levanta's success in aiding brands through affiliate marketing, the importance of selecting suitable influencers, and strategies for affiliate recruitment. Rob underscores the need for standout messaging and high commissions to attract influencers, and the significance of maintaining affiliate engagement. The episode also touches on the potential of TikTok for affiliate marketing and concludes with Rob recommending "Atomic Habits," the productivity tool Linear, and industry experts to follow. He invites listeners to join Levanta's affiliate network to enhance their marketing strategies.
Here are the 3 action items that Josh identified from this episode:
Action Item#1 Diversify Your Affiliate Marketing Toolkit: Take a cue from Levanta's success by exploring various affiliate marketing platforms and strategies beyond the conventional ones. Experiment with different channels, including TikTok, to tap into new audiences and drive additional sales. Remember, diversification is key to staying ahead in the ever-evolving e-commerce landscape.Action Item#2 Prioritize Influencer Selection and Engagement: When recruiting influencers, focus on authenticity and alignment with your brand values. Look for early wins with a few influencers, which can signal broader potential partnerships. Keep affiliates engaged through regular communication, updates on deals, and consider hosting webinars or sending newsletters to maintain their interest and support.
Action Item#3 Offer Competitive Commissions and Leverage Outreach Tactics: High commissions are a potent incentive for affiliates, so ensure your compensation structure is attractive. Stand out from the crowd by crafting personalized outreach campaigns using outbound email software and reaching out through multiple channels, including social media. Remember, capturing influencers' attention is crucial in a competitive market, so tailor your outreach efforts accordingly.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected]
Resources & Links SectionSpecial Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
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Matt Putra, an experienced CFO and founder of EightX. Matt will be sharing insights on negotiating better terms with suppliers, including extending payment periods (net 30, extra safety stock, etc.), through effective forecasting strategies.Highlight Bullets
> Here’s a glimpse of what you would learn….
Common mistakes made by e-commerce brand ownersStrategies to make businesses more profitable and bring in more cashAdding fixed costs too earlyBuying too much inventory for the wrong SKUsStruggling to scale ad spendingOptimizing SKU management and cash flow strategiesDifferent financing options for ecommerce businessesManaging inventory and ensuring stock levels are maintainedQuick wins with credit cards for ecommerce businessesTop three actionable takeaways for ecommerce business ownersIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley talks with Matt Putra, founder of EighX and an experienced CFO. Matt discusses various strategies for ecommerce businesses to scale profitably, including the importance of managing fixed costs, inventory for the right SKUs, and ad spending. He offers advice on financing options like PayPal Capital and Mayflower, warns against overusing credit cards, and suggests leveraging cards like Parker and Ramp for better terms. Matt also touches on the significance of maintaining stock levels, especially for Amazon sellers, and shares a case study where optimizing ad spend led to increased profitability. The episode concludes with Matt's top three tips for ecommerce owners and an invitation to connect with him for further financial guidance.
Here are the 3 action items that Josh identified from this episode:
Action Item#1 Streamline business operations and make strategic decisions, such as cutting non-performing SKUs.
Action Item#2 Build strong relationships with suppliers to negotiate favorable terms, impacting cash flow positively.
Action Item#3 Explore creative financing options, such as stacking credit cards and leveraging different financing tools, to gain a competitive edge.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Putra's company, EightXKickfurtherSellersFiUpworkAmex Plum CardRampBrexTraction by Gino WickmanOfficeVibeTaylor Holiday from Common Thread Collective in LinkedInPreston Rutherford in LinkedIn
Resources mentioned in this episode:Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast -
Eli Lipshatz (AkA Lipi). Co-founder of Escala, and MultiplyMii. Today, Lipi will be discussing the most effective strategies for scaling an eCommerce business, focusing on optimizing personnel, streamlining processes, and leveraging technology to achieve growth.
Highlight Bullets> Here’s a glimpse of what you would learn….
Effective strategies for scaling e-commerce businessesCommon mistakes brand owners make in their businessesImportance of delegating tasks and maximizing deep workFocusing on needle-moving activities to scale the businessSystemizing processes within e-commerce businessesTools and methods for system documentationDocumenting high-level process maps, process maps, and standard operating procedures (SOPs)Meeting cadence within an organizationContinuous learning and growth in businessInfluential books, productivity tools, and individuals in the e-commerce spaceIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Eli Lipshatz (Lipi), co-founder of Escala and MultiplyMii. They discuss strategies for scaling e-commerce businesses, focusing on the need for effective delegation, prioritizing needle-moving activities, and creating efficient systems. Lippy highlights common mistakes, such as not delegating tasks and the importance of systemizing processes to focus on strategic growth. The use of tools like Miro and ClickUp for documentation is emphasized, along with the significance of meeting cadence for organizational alignment. Lipi also offers insights on managing remote teams and recommends resources for continuous learning in the e-commerce space.
Here are the 3 action items that Josh identified from this episode:
Action Item#1 The importance of delegation and freeing up time for impactful work.Action Item#2 Identifying key levers for business growth.
Action Item#3 Creating a company wiki and SOP document to streamline operations.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected]: Get a Grip on Your Business by Gino WickmanDeep Work by Cal NewportMiroClickUpEOS (Entrepreneurial Operating System)Scribe (productivity tools)Tango (productivity tools)
Resources mentioned in this episode:Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastSponsor for this episode...
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript Area
Josh Hadley (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today, I have the pleasure of speaking with Eli Lipshatz, aka Lipi. He is the co-founder of Escala and MultiplyMii. And today, Lipi is going to be discussing the most effective strategies and intricate details for scaling e-commerce businesses, how to document your SOPs, and how to actually create something that is sustainable and scalable in order to grow. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Lipi, I started my business back in 2015 and I grew it to an eight-figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. I made a lot of bad hiring decisions. I had to take money from my own personal bank account in order to go fund payroll because of cash flow constraints.
Josh Hadley (00:00:50) - There...
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Jon is a former Amazon marketplace executive, current 8-figure Amazon seller, and Partner at Color More Lines, where he provides full-funnel digital marketing solutions for high growth brands. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers. Jon started his career in M&A advisory with KPMG, spending 9 years serving Fortune 1000 companies, before joining Amazon, where he served as Head of 3P Marketplace for Consumer Electronics on Amazon Canada and worked directly with the top 1% of third-party Consumer Electronics sellers.
Highlight Bullets> Here’s a glimpse of what you would learn….
Strategies for improving cash conversion cycles and growth hacks for scaling brands to eight figures and beyondChallenges and future outlook for Amazon sellersImportance of financial literacy and financial management skills in e-commerceOptions for funding and capital advisory for Amazon-based brandsFinancial challenges faced by Amazon sellers and the impact of working capital on cash flowVarious funding options for Amazon sellers, including revenue-based loans, merchant cash advances, and asset-based lendingLeveraging a line of credit to fund inventory and allocate capital elsewhere in the businessManaging working capital, negotiating with suppliers, and leveraging credit card ad spend limitsStrategy for running Google and Amazon ads for private label businessesFractional CFO services, Prism software tool, influential books, favorite software tools, and respected figures in the e-commerce spaceIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Jon Derkits, an experienced Amazon seller and partner at Color More Lines. They delve into the intricacies of managing working capital, optimizing cash flow, and scaling Amazon brands. Dershowitz shares insights on negotiating with suppliers, leveraging credit for ad spend, and the benefits of a diverse traffic strategy. He also discusses the use of Google and Amazon ads, the halo effect on Amazon, and the significance of financial literacy. Additionally, Derkits introduces Prism, a tool for Amazon analytics, and offers access at a discounted rate. The episode wraps up with personal recommendations and resources for listeners interested in e-commerce success.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Master Financial Literacy: Understanding the cash conversion cycle and the role of working capital is crucial for Amazon sellers. Take the time to educate yourself on these financial concepts to effectively manage cash flow and operational efficiency in your business.Action Item #2: Negotiate with Suppliers: Actively engage in negotiations with your suppliers to improve your working capital position. Request price reductions, extended payment terms, and damage allowances to free up cash that can be reinvested into growing your Amazon business.
Action Item #3: Explore Funding Options: Investigate alternative funding options beyond traditional lenders, such as asset-based lending. Assess whether leveraging debt through a line of credit aligns with your business goals and financial strategy, but proceed with caution and strategic planning to ensure sustainable growth.Resources & Links Section
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected]: PixelMePrismCharlie MungerSherlock Holmes by Arthur Conan DoyleSpecial Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedIn
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast
Related Episode(s):Episode Sponsor
Sponsor for this episode...
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript Area
Josh (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope from My Amazon Guide. Today, I have the pleasure of speaking with Jon Dershowitz, a former Amazon Marketplace executive and a current eight figure seller. And today, we're going to be talking about some clever strategies for improving your cash conversion cycle, as well as some interesting growth hacks in order to scale your brand to ei...
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Matt Synder, Founder of Brands Excel. Today, we'll discuss how Seller Fulfilled Prime (SFP) is increasingly becoming a viable option for more sellers, especially amidst the ongoing rise in costs.
Challenges and strategies for navigating Amazon's new inventory placement fees and low inventory feesImportance of profitability and cost reduction in response to Amazon's logistics costsStrategies for brands not primarily focused on Amazon, such as direct-to-consumer (DTC) brandsEvolution of the daily deal business and potential advantages for brandsTypes of clients Matt Snyder works with, including DTC brands and vendorsOpportunities for brands to grow their business on the marketplace sideImpact of Amazon's inventory placement fees and low inventory fees on operational efficiencyDetails of Seller Fulfilled Prime (SFP) and its requirements, benefits, and considerationsMatt Snyder's accessibility and contact information for further guidanceAcknowledgment of Matt Snyder's expertise and willingness to connect with listeners
> Here’s a glimpse of what you would learn….In this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Matt Snyder, founder of Brands Excel, to discuss the intricacies of selling on Amazon. They explore the impact of Amazon's new inventory fees, strategies for brands to improve profitability, and the benefits of direct customer engagement. Matt shares insights on Seller Fulfilled Prime (SFP), dispels myths about shipping rates, and provides tips for choosing logistics partners. The episode concludes with Matt offering his contact information for listeners seeking advice on SFP and navigating Amazon's marketplace.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Prioritize Profitability and Cost Reduction: In light of Amazon's new fee structures, focus on improving profitability and reducing costs.Action Item #2: Emphasize Direct Customer Interaction: For non-Amazon-first brands, prioritize customer feedback and community engagement.
Action Item #3: Explore Seller Fulfilled Prime (SFP) Opportunities: Demystify Seller Fulfilled Prime (SFP) to leverage its benefits. Understand the requirements, benefits, and considerations involved, including selecting the right third-party logistics partners and technology.Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] a free 30-minute consultation call Brand ExcelShopifyGrouponLivingSocialZulilyUPSSifted (Amazon Tool) Code: BRANDSEXCEL23 - 3 Months FreeProfit First by Mike MichalowiczTraction by Gino WickmanIntentwiseSpecial Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedIn
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast
Related Episode(s):
Episode SponsorThis episode is broug...
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Yoni Konzminski, Co-founder of South Col, Escala, and MultiplyMii. Yoni will delve into the intricacies of business operating systems and organizational structures that empower entrepreneurs to scale their ventures to eight figures and beyond.
In our previous podcast episode, Yoni shared invaluable insights on building operating systems, outlined the four core processes crucial for a $20 million Amazon FBA Business, and provided actionable steps for aspiring entrepreneurs to achieve success.Highlight Bullets
> Here’s a glimpse of what you would learn….
Challenges faced by Amazon sellers in the current e-commerce spacePain points experienced by e-commerce businessesImportance of delegation and robust planning for sustainable growthFinding the right balance between expertise and delegationImportance of complementary business partners with diverse skill setsApproaches for delegation in smaller and advanced businessesScaling up a business and decision-making process for hiringAnnual planning and goal setting for business growthYoni's recommended influential book and productivity toolYoni's admiration for Adam Runquist and invitation to connect on LinkedInIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Yoni Kozminski, co-founder of Escala and MultiplyMii. Yoni shares his extensive experience in e-commerce, discussing the challenges Amazon sellers face, including inventory constraints and increased advertising costs. He emphasizes the importance of delegation, planning, and decision-making in business growth. Yoni also talks about the value of having business partners with diverse skills and the significance of annual strategic planning. Additionally, he recommends "The Founder's Dilemma" for its analytical insights, praises Text Expander for productivity, and admires Adam Runquist for his ecommerce expertise. Yoni concludes by offering discounts on his services and inviting listeners to connect on LinkedIn.
Here are the 3 action items that Josh identified from this episode:
Action Item #1:
Adaptability is Key: Keep abreast of the evolving e-commerce landscape, including challenges like inventory constraints and rising media costs. Embrace flexibility and swiftly adjust strategies to maintain competitiveness amidst new market entrants like Walmart.Action Item #2:
Empower Through Delegation: Strike a balance between delegation and control within your e-commerce business. Identify specialized roles for non-core tasks and entrust capable individuals with responsibilities, freeing up time for value-driven activities and fostering team empowerment.Action Item #3:
Strategic Scaling and Hiring: Prioritize value-driving activities by conducting time studies and delegating tasks accordingly. Engage in annual planning retreats to set clear business goals and ensure alignment among co-founders.Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected]: "The Founder's Dilemma" by Noam WassermanProductivity Tool: Text ExpanderAdam Runquist in LinkedInYoni Kozminski in LinkedInCompany: MultiplyMiiCompany: EscalaProsper Show ConferenceBook: "Clockwork" by Michael MichalowiczSpecial Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastSponsor for this episode...
This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript Area
Josh (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today, I have the pleasure of speaking with Yoni Kaminski. He's the co-founder of Escala and Multiply, Me and South Call, and today we are going to be diving into the intricacies of business plan setting. How do you create your annual goals? How do you create your leadership team in order to support those goals? And ultimately, what are the effective strategies that are going to help you scale from 7 to 8 figures and beyond? And as a special note, in our previous podcast episode, Yoni shared valuable insights on building operating systems and outlined the four core processes crucial for building a $20 million FBA business. He actually showed it behind the scenes. What does an org chart look like for a $20 million business primarily running on Amazon FBA? So, if you haven't yet listened to that episode, go find that in the archives.
Josh (00:00:53) - It's well worth a listen. ...
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Drew Hart, your go-to guy for all things Amazon. Drew kicked off his entrepreneurial journey in 2018, launching two private label brands and now managing an Advertising Services Agency that handles over 40 brands, Vinculum (VIN-CUE-LUM), which offers a full range of Amazon services, making him a one-stop-shop for Amazon success.
Strategies and tactics for exploding the growth of brands on AmazonImportance of conducting a thorough audit of the account before implementing strategiesMethodology for product listing assessment and optimizationThinking outside the box in marketing on AmazonKeyword research and campaign optimization on AmazonCase studies of brands that saw significant results after working with an agencyUnderstanding key performance drivers and key performance indicatorsInfluence of "The 4-Hour Workweek" by Tim Ferriss and GPT language modelsStaying updated with the latest developments in AI and its impact on digital marketingOpportunity to connect with Drew for further assistance with Amazon businessesActionable insights and strategies for brands to optimize their advertising, leverage PR exposure, diversify sales channels, and address return rate challenges
> Here’s a glimpse of what you would learn….In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Drew Hart, founder of Vinculum, about strategies for scaling brands on Amazon. They discuss the importance of basics like conversion rates and product listing optimization before advanced advertising. Drew shares case studies demonstrating significant brand growth through fundamental improvements and data-driven strategies. They also explore the impact of AI on digital marketing, with Drew emphasizing the need to stay informed on AI advancements. Listeners are invited to reach out to Drew for a free audit and to learn more about his agency's services.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Foundational Audit First: Before diving into complex strategies, ensure to conduct a thorough audit of your Amazon account. This foundational step helps understand the current state and identifies areas for improvement, setting the stage for effective growth strategies.
Action Item #2: Innovate Marketing Strategies: Don't limit your marketing inspiration to direct competitors. Explore adjacent markets for fresh ideas.Action Item #3: Data-Driven Optimization: Embrace data-driven approaches for optimization. Test new main images and measure effectiveness through metrics like ad click-through rates.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] 4-Hour Workweek by Timothy Ferriss ProductPinionDanny McMillan's PodcastBrandon Young in LinkedInKevin King's PodcastVinculum Agency
Resources mentioned in this episode:Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript Area**Josh** (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Drew Hart. He is the founder of Vinculum, and today we are going to be talking about the strategies he has been implementing in his agency that has helped explode the growth of some of the brands that he is working with. He is sharing the nitty gritty tactics and strategies with us today. And I can't wait. This episode is brought to you by the Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen Drew, I started my business back in 2015 and I grew it to an eight-figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. I made bad hiring decisions. I had to take money out of my own personal account in order to fund payroll for our team.
**Josh** (00:00:45) - Because of cash flow constraints. I was also stressed about whether our brand could survive when Covid happened, and ...
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In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Damon Sununtnasuk, a supplement brand owner. They discuss Damon's business growth and the strategy audit session that helped shift his mindset. Damon shares his experience with funding challenges and the transition from a day job to managing his brand full-time. They explore the risks of relying on Amazon and the benefits of diversifying sales channels, including success with TikTok Shop and influencer partnerships. Damon recommends the book "Finish Big" for entrepreneurs considering their exit strategy and praises the logistics company Mothership for inventory management. He also admires Chris McCabe, an expert in resolving Amazon-related issues. The episode provides insights into strategic thinking, platform utilization, and partnership building in e-commerce.> Here’s a glimpse of what you would learn….
Damon Sununtnasuk's journey in growing his supplement brandChallenges and opportunities in the e-commerce space, particularly in the supplement industryImportance of clarity in business goals and mindset shiftsRisk of over-reliance on Amazon as a source of revenueLeveraging TikTok as a marketplace and diversifying channel strategiesVisualization tool called the taxonomy of valuation for businessSuccess of leveraging TikTok Shop and working with influencers and affiliatesStrategic thinking and building meaningful partnerships in e-commerceBook recommendation "Finish Big" by Bill BurlinghamProductivity tool "Mothership" for moving inventory and palletsIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Damon Sununtnasuk, a supplement brand owner. They discuss Damon's business growth and the strategy audit session that helped shift his mindset. Damon shares his experience with funding challenges and the transition from a day job to managing his brand full-time. They explore the risks of relying on Amazon and the benefits of diversifying sales channels, including success with TikTok Shop and influencer partnerships. Damon recommends the book "Finish Big" for entrepreneurs considering their exit strategy and praises the logistics company Mothership for inventory management. He also admires Chris McCabe, an expert in resolving Amazon-related issues. The episode provides insights into strategic thinking, platform utilization, and partnership building in e-commerce.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Diversify Revenue Streams: Take a critical look at your business's revenue sources and consider diversifying beyond platforms like Amazon. Explore emerging channels like TikTok Shop and prioritize partnerships that align with your brand's values and mission.
Action Item #2: Strategic Clarity and Mindset: Clearly define your business goals and regularly assess the current state of your operations. Adopt a mindset focused on strategic clarity and operational efficiency, emphasizing areas with the highest impact on your business's value drivers.
Action Item #3: Prepare for Exit: Incorporate exit planning into your business strategy from the outset, regardless of whether you envision a near-term or long-term exit. Familiarize yourself with resources like "Finish Big" by Bo Burlingham, which emphasizes the importance of preparing for a successful transition.Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Giants: Companies That Choose to Be Great Instead of Big, by Bo BurlinghamThe 4-Hour Work Week: Escape The 9-5, Live Anywhere And Join The New Rich By Timothy Ferriss
Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Jos...
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Will is the Co-Founder and CEO of BellaVix. He has a decade of experience working in eCommerce. He has experience working with Seller Central, Vendor Central, Amazon Advertising Platform, and DSP. BellaVix works with established consumer brands and private label sellers in the strategic planning, implementation, and execution of their business plans for products across Amazon and other 3rd party marketplaces. His portfolio includes brands like Insta Pot, Pyrex, Wilton, Think Baby and Outward Hound,
Highlight Bullets> Here’s a glimpse of what you would learn….
Will Haire's career in digital marketing, focusing on SEO, Google ads, and transitioning to AmazonSpecific case studies, including marketing strategies for a supplement brand targeting an older demographicTactics for growing subscribe and save subscribers, including the use of images in the product detail page, A+ content, and storefrontEffectiveness of using programmatic advertising, particularly for supplement and beauty productsStrategies employed by a large enterprise brand, including extensive advertising across various channels, PR exposure, and participation in events like Prime DayAddressing high return rates for a pet leash brand and a maternity wear brand, including tactics to reduce return ratesActionable insights and strategies for brands to optimize their advertising, leverage PR exposure, diversify sales channels, and address return rate challengesIn this episode of the Ecomm Breakthrough podcast, Josh Hadley interviews Will Haire from BellaVix. Will shares his digital marketing background and the growth of his agency. He delves into case studies, revealing strategies for targeting demographics, managing PPC, and utilizing programmatic advertising for audience building. Will also advises on the benefits of programmatic advertising, the significance of PR, and diversifying sales channels. Additionally, he offers solutions for reducing return rates by improving customer education through product listings.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Diversify Your Sales Channels: Take a cue from BellaVix's success by investing in multiple sales channels beyond just Amazon. Build your own website and leverage social media platforms like Instagram and TikTok for audience building and engagement.
Action Item #2: Harness the Power of Programmatic Advertising: Programmatic advertising, especially when combined with data from platforms like Amazon, can yield impressive results for e-commerce brands.
Action Item #3: Mitigate Return Rates Through Education and Detail: Combat high return rates by providing detailed product information, including sizing guides and educational content.Resources & Links Section
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] BabyBazaarVoiceTraction: Get a Grip on Your Business by Gino WickmanThe Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living by Ryan Holiday, Stephen Hanselman, et al.The Daily Dad: 366 Meditations on Parenting, Love, and Raising Great Kids by Ryan Holiday ChatGPTBrandon Young on LinkedInData DiveWill Haire on LinkedInSpecial Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures...
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Mike has 20 years in direct sales, training over 5,000 reps, and generating $20M in product
sales. He's the author of 9 self-help books and founder of a charity providing 100,000+ meals to the homeless.
Mike has grown his multiple businesses and nonprofit to operate without him, achieving the "Time Rich" lifestyle.Mike also hosts "The Better Than Rich Show" podcast and leads the community Automate, Delegate, Systemize.
Highlight Bullets> Here’s a glimpse of what you would learn….
Mike Abramowitz's journey in direct salesExperience in the NICU with his sonSystematizing and delegating businessesTransition to virtual operationsImpact of NICU experience on businessCreating communication guidelines and implementing technologyPromoting from within and creating a structured organization chartChallenges business owners face when deciding who to hire firstBenefits of outsourcing tasks related to social media management, warm outreach, and marketingImportance of using a test project in the hiring processIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Mike Abramowitz, the founder of Better Than Rich. Mike shares his personal and professional journey, including the challenge of managing his business while his son was in the NICU for 8.5 months. He discusses how he systematized and delegated his business to ensure its smooth operation, which allowed him to take time off without impacting sales. Mike also provides insights on strategic hiring, the importance of delegation, and the use of productivity tools like AI. He emphasizes the value of test projects in the hiring process and recommends resources for further learning.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Systematize and Delegate: Identify areas in your business where you are the bottleneck and start the process of systematizing tasks and delegating responsibilities.
Action Item #2: Prioritize Delegation and Hiring: Assess your business infrastructure to determine which roles can be offloaded.
Action Item #3: Utilize Outsourcing and Virtual Assistants: Outsource tasks that can be systematized, such as social media management and marketing. Leverage platforms like Fiverr, Upwork, or Better Than VA for administrative and management-level staff.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan MartelIndeed.comCanvaChatGPTCalendlyOpus ProFiverrUpworkRyan Moran of capitalism.comBetterThanRich.com / 90 day Delegation Plan
Resources mentioned in this episode:Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I'm speaking with Mike Abramowitz. He is one of the founders of Better Than Rich. And today we're going to be talking about a really challenging experience that he had where he navigated 8.5 months, where he was in the NICU with one of his sons, and he had to make sure his business ran without him. It put his back up against the wall, and he learned a lot from that experience. And he is going to show you how to systematize and delegate your business so that it can run on autopilot. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Mike, I started my business back in 2015 and I grew it to an eight-figure brand in seven years, but I made a lot of mistakes along the way.
Josh (00:00:44) - That made the path of getting to eight figures take a lot longer than it needed to. I made a lot of bad hiring decisions. I had to take money from my own personal account in order to fund payroll. Because of cash flow issues. I was str...
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Robert Clapp is a 60-year-old entrepreneur selling on Amazon since 2020. He started his Amazon business to create a lifestyle that offered new challenges and a work life balance. Previously, he spent 20 + years working in the film industry as a set builder, on shows such as Survivor, Star Wars and Happy Gilmore, which is a very time-consuming profession. Selling on Amazon has certainly been a challenge but also very rewarding. He has learned so much about the business and more importantly, about himself. And he has now the lifestyle that he set out to create.
Highlight Bullets> Here’s a glimpse of what you would learn….
Interview with Bob Clapp about his experience with a strategy audit and scaling his e-commerce businessStrategies for optimizing product listings, financing growth, and leveraging relationships with manufacturersValue of the strategy audit and its impact on Bob's business ideas and effectivenessLeveraging relationships with manufacturers for financing and negotiating favorable termsContinuous testing and optimization of product listings, images, and keywordsMisconceptions about e-commerce businesses as passive income sourcesStrategies for financing growth and optimizing cash flow, including using credit cards and negotiating with suppliersExploring alternative shipping options to improve profitability and scalabilityImportance of ongoing testing, adaptation, and dedication to continuous improvement in e-commerceIn the latest Ecomm Breakthrough podcast episode, host Josh Hadley sits down with Bob Clapp to explore the financial strategies behind scaling an e-commerce business. They delve into the smart use of credit cards for cash flow optimization, the power of negotiating better payment terms with suppliers, and the benefits of seeking alternative shipping solutions. Bob shares his progress and the positive impact of these strategies on his business's growth and profitability. This insightful conversation underscores the importance of proactive financial management and continuous operational optimization for e-commerce success.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Conduct a Strategy Audit: Take time to deeply analyze your e-commerce business operations, marketing, and financial strategies.
Action Item #2: Leverage Manufacturer Relationships for Financing: Consider your manufacturers as potential partners in financing growth.
Action Item #3: Prioritize Continuous Testing and Optimization: Adopt a mindset of continuous improvement by regularly testing and optimizing aspects of your e-commerce operation, such as product listings and marketing strategies.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] on InstagramPlastiqHelium10"Quit Stalling and Build Your Brand" by Ben Leonard
Resources mentioned in this episode:Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast
Episode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript Area
Josh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interviewed the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Bob Clapp. We just went through a strategy audit with him. He reached out. He wanted some insights for his own brand. We had met at a previous conference, and he has already taken some massive steps in his own business, where he has been able to grow the velocity of his sales over 100%. And we have now laid out a game plan in a blueprint for how he can continue to scale his business. Today he's going to be sharing his feedback, those actions that he's taken and the levers that he's been pulling in order to dominate the market. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Bob, I started my business back in 2015 and I grew it to an eight figure brand in seven years.
Josh (00:01:03) - But I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. There were times where I made bad hiring decisions. I had to take money from my personal account in order to fund payroll because of cashflow constraints. And during Covid, our bran...
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Scott Needham, CEO of SmartScout & Host of the Smartest Amazon Seller Podcast. He'll be sharing an extraordinary story of how he interrupted his honeymoon to rescue the business when a product went viral on TikTok in 2020. The same product that they aren’t even selling on TikTok Shop. Scott will also delve into the strategy behind getting SmartScout to the front page of Reddit.
Highlight Bullets> Here’s a glimpse of what you would learn….
Interview with Scott Needham about his experiences with TikTok Shop and success on AmazonStrategies and tips for driving sales on TikTok ShopDiscussion about Fast Moss, a TikTok data analytics platformScott's story of having to rescue his Amazon FBA business while on his honeymoonImportance of launching new products for business growthTips for optimizing main images for products on AmazonInfluence of Naval Almanac and its wisdom for business successIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley and guest Scott Needham, CEO of Smart Scout, delve into the intricacies of leveraging TikTok Shop for e-commerce success. They explore Scott's journey from a viral TikTok product to strategically using TikTok Shop to boost sales. Scott shares insights on utilizing data analytics platforms like Fast Moss to understand top-selling products and successful content creators on TikTok. He emphasizes the importance of adapting to Amazon's changing landscape, recounting a personal story where he had to make quick decisions to save his business during his honeymoon. The conversation also covers the significance of continually launching new products to drive growth and the necessity of optimizing main images for product listings. Scott's recommendations are geared towards helping 6-7 figure business owners scale their operations to 8 figures and beyond by embracing new platforms, refining logistics, and constantly innovating.
Here are the 3 action items that Josh identified from this episode:
Action Item#1 Embrace TikTok Shop: Don't be intimidated by content creation. Utilize influencers and creators to generate content and leverage duets to amplify your presence on the platform.
Action Item#2 Master the Fundamentals: Stay ahead of Amazon's evolving fee structures and logistics challenges by hiring experts or consultants to optimize your supply chain and PPC strategies.Action Item#3 Optimize Main Images: Never settle for a static image. Continuously test and refine your main product images to ensure they remain compelling and effective.
Resources & Links Section
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] MossThe Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson, Tim Ferriss, et al.Over the Edge of the World: Magellan's Terrifying Circumnavigation of the Globe Laurence BergreenOpus ProVidyo.AIZulay KitchenMarketplace Pulse Rick Watson on LinkedInSmartScoutSpecial Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast
Episode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I'm speaking with Scott Needham. He is the CEO of Smart Scout and the host of the Smartest Amazon Seller podcast. Scott has lots of stories that he's going to be sharing with us, such as how his product went viral on TikTok before TikTok shop was even a thing, and he's going to also be sharing some of his success tips of what he's do...
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All right, everybody, I've got an amazing special episode in store for you all today. So, I've partnered together with the Firing the Man podcast, and Dave and Ken, who run this podcast, have done an amazing job and interviewed Adam Feinberg. Adam had a nine figure exit just a couple of years ago, and he dropped some massive knowledge bombs as to the actionable steps that he took in order to grow his brand, big enough that he had a nine-figure exit where the majority of his revenue was coming from Amazon. So, there's a lot to dig into today. Okay, so make sure you take some notes. And then when you're done with this episode, make sure you go follow Firing the Man podcast by David and Ken.
Adam (00:00:44) - You have to if you want to be an entrepreneur, you have to keep your expenses reasonable and you have to be willing to take risk. And if you don't take risks and take chances, you're just not going to succeed over the long haul. Kind of following strategies correctly pays off.
Adam (00:01:02) - We also invested a lot of money in advertising and building up our brands, which I think is really, really important on Amazon. I kind of learned from it that it's kind of better in a lot of instances, to be the big fish in a little pond than like, the eighth best fish in a big pond. Amazon.com once you have momentum, if you're in the top couple listings in the category, you don't want to give it up no matter what. So I would start and people would laugh. There'd be like your air shipping, solar lights, and the solar lights cost $15 to air strip and you only make ten bucks on each one. Why are you doing that? And I said, it's worth it because we don't want to lose our rank on Amazon.
Intro (00:01:43) - Welcome, everyone, to the Firing the Man podcast, a show for anyone who wants to be their own boss. If you sit in a cubicle every day and know you were capable of more, then join us. This show will help you build a business and grow your passive income streams in just a few short hours per day.
Intro (00:02:01) - And now your host, serial entrepreneurs David Schwimmer and Ken Wilson.
David (00:02:06) - Welcome everyone to The Firing Man podcast. On today's episode, we have the privilege to interview Adam Feinberg. Adam is the CEO of Web Deals Direct and Amazon FBA business that is home to more than 30 brands. Adam recently sold his business to perch, a technology driven commerce company that acquires and operates top Amazon third party sellers and other direct to consumer brands at scale, resulting in an impressive nine figure earnout. We are really excited to share Adam's story and knowledge with listeners today. Welcome to the show, Adam.
Adam (00:02:40) - All right. Thanks for having me. I'm glad to be here.
David (00:02:42) - Yeah, absolutely. So first things first, tell us a little bit about your background and how you got to where you are today.
Adam (00:02:49) - All right. Well, I used to be in the IT consulting business, and I have a wife who's a physician, and I have two big kids now. My daughter is a freshman in college, but about 10 or 11 years ago, we figured our lifestyle didn't work.
Adam (00:03:03) - And as well as I thought I was doing, she told me my job wasn't important. So you stay at home so I could have either been a stay at home dad, or I had to figure out something to do that worked with carpool drop offs and soccer, little league and karate class and all that. So I started running an SEO company at home. I put up a website. I learned a little bit about ranking in Google, helping my wife with her business, and some of her friends with their businesses. And I got lucky with it and put a website on the first page for a bunch of search terms like SEO company, SEO, agency, SEO services, and built up an SEO company up to about $3 million annually for about 4 or 5 years. I have a partner named Richard Bell, and he talked me into expanding the SEO business into the UK in 2012 or so, and we were going along merrily. Google made some changes. It started to become a little bit more difficult as a business to get small business customers competitive and Google rankings.
Adam (00:04:10) - We were looking for something else to do. My friend Richard had a chiropractor friend who was selling swim goggles and swim caps and making more money than he was being a chiropractor in 2014 and was making fun of us, that he was doing better than we were with this little side gig, but kind of invited us along at the same time. So I told Ritch to quit doing SEO and to look into this. In 2014, I gave him a gigantic budget of maybe 25,000 bucks. I said, turn it into $100 million. And six years later, here we are. But, you know, there's a couple of things in between then that's pretty much the background of how we got into Amazon. E-commerce was just kind of a side thing, as we saw that digital marketing using search engine optimization was kind of a declining and more. Difficult and challenging business and adventure.
Ken (00:05:02) - Yeah, that's pretty awesome. So, Adam, you mentioned you have been an entrepreneur for about 11 years. Is that correct?
Adam (00:05:08) - That's correct.
Ken (00:05:09) - Awesome. So did you have any fears about jumping over from corporate life to an entrepreneur, or was anything holding you back, or did you just dive right in?
Adam (00:05:20) - I was absolutely petrified. I always wanted to become an entrepreneur. My dad was an entrepreneur, my grandparents were an entrepreneur. But we kind of grew into living at our means, living the Washington, D.C. area. Even with my wife being a physician and me having a pretty senior position at Accenture. We would spend every dime we have. So kind of the thought of jumping into corporate life kind of scared the hell out of me. To be honest, one of the things that really made it possible for me to become an entrepreneur was in 2012, we moved to Charlotte. My wife took a new job, the Charlotte Market for doctors, a lot better than D.C. so we kind of got a four for like double the salary and half the house price. So it was really life changing for my ability to kind of be able to take a chance as an entrepreneur.
Adam (00:06:16) - When we moved down here, and it kind of gave me a second chance at it. I had some ups and downs in the SEO business when I had my first down in 2012, and that kind of was kind of the leading factor for me to move to Charlotte. I plan to get another job in the IT business, and the only thing that prevented me from doing that now is I had 15 years of telecom experience, and it's a banking town in Charlotte and no one really wanted me. So I was sitting at home with nothing to do. I figured I give SEO another punt, so that's kind of where it's at. But really what helped me is my wife was able to cover all the expenses. We went from having like a 4 or $5000 mortgage down to $1,000 a month down in Charlotte. And I really think that really having a manageable expenses is really super duper key in becoming an entrepreneur at first. And I really had to produce nothing other than my wife said it was deck and vacation money.
Adam (00:07:15) - So I think that's really is something. I was super lucky about that a lot of other entrepreneurs don't have. a lot of my friends that sell on Amazon, even some that do it full time, they started doing both a full time job and like an Amazon side gig, and I was able to do the SEO business as a full time business. And then the Amazon business is a full time business.
David (00:07:37) - Okay. So knowing what you know now, what advice would you give yourself at the beginning of that journey?
Adam (00:07:44) - Really? Well, I think like the biggest, the biggest things are you have to if you want to be an entrepreneur, you have to keep your expenses reasonable and you have to be willing to take risk. And if you don't ...
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Todd is an English major who made good as an entrepreneur. He has founded and bootstrapped two companies into 8 figure valuations and is currently working on his eCommerce brand Finer Form. That brand focuses on at-home exercise equipment and is one of that category's top-selling brands on Amazon.
Highlight Bullets
> Here’s a glimpse of what you would learn….
Explosive growth of Finer Form brand during COVIDStrategies and levers used to scale the brand to eight-figure valuations and beyondAdapting to changing circumstances and managing inventory and supply chain challengesImportance of improvisation and quick decision-making in businessProviding exceptional customer service and its impact on positive reviews and customer loyaltyImpact of pricing strategies during the pandemicCutting off negative reviews by formulating the product to be friendlierImportance of becoming a PPC expert and understanding advertising on AmazonUtilizing TikTok Shop for generating sales and influencer marketingLong-term business decisions, mindset shift in PPC management, and potential of TikTok Shop for e-commerce brandsIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley chats with Todd Bairstow, CEO of Finer Form, about the brand's impressive growth trajectory during the pandemic and the strategic moves that propelled them to eight-figure success. Todd shares how Finer Form preemptively tackled potential negative reviews by improving product design and assembly instructions, enhancing the customer experience. He also delves into the critical role of Amazon PPC expertise in their growth, emphasizing the importance of keyword specificity and campaign organization. Furthermore, Todd discusses the value of maintaining a white hat approach and building strong relationships with Amazon account managers. The episode also explores Finer Form's unexpected success on TikTok Shop, outperforming other sales channels, and the benefits of influencer marketing on the platform. Todd recommends "The Big Short" for diverse business perspectives, ChatGPT for productivity, and the "Odd Lots" podcast for global business insights. This episode is packed with actionable strategies for e-commerce entrepreneurs aiming to scale their businesses.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Embrace Adaptability and Strategic Decision-Making: Todd Bairstow's experience with Finer Form underscores the importance of adaptability in the face of unforeseen circumstances like the COVID-19 pandemic.
Action Item #2: Prioritize Exceptional Customer Service: Building a loyal customer base is crucial for sustained success in e-commerce.
Action Item #3: Master Amazon PPC and Explore Emerging Platforms: Post-COVID, the significance of Amazon PPC advertising has surged.
Resources & Links Section
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] FormChatGPT"The Big Short" by Michael LewisOdd Lots Podcast
Resources mentioned in this episode:Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedIn
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast
Related Episode(s):Episode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript Area
Josh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I'm speaking with Todd Bairstow. He's the CEO of Finer Form, and he's going to be sharing his remarkable story of how his brand exploded during Covid and the specific growth levers he has been using to scale his brand to eight figure valuations and beyond. But in addition to that, you're also going to hear his strategies of how his TikTok shop sales are now surpassing Walmart.com sales. And he's going to dive into the details with us today. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Todd, I started my business back in 2015 and I grew it to an eight figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to.
Josh (00:01:02) - At times, I made bad hiring decisions. I had to take money out of my personal account in order to fund...
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Guest Introduction
Gracey is an Amazon Influencer & content creator who specializes in bringing the best deals & Amazon finds to her community of over a million followers across Tik Tok and 6+ additional platforms. She will show you why influencer marketing is the next vital step for your brand and the secrets to succeed with it on Tik Tok and Amazon Live. In her first year, she has driven over seven figures of revenue and helped many brands selling on Amazon boost sales, increase long-term keyword ranking, drive brand awareness, and go viral. She also live streams for Amazon as an A-List Amazon Live Creator and is often featured on the Amazon.com home & deals page.
Highlight Bullets> Here’s a glimpse of what you would learn….
Importance of influencer marketing for brands on AmazonLandscape of Amazon in 2024Strategies for leveraging affiliate platformsBuilding long-term relationships with influencersRole of influencer marketing in helping consumers make purchasing decisionsLow-hanging fruit and best levers for seven-figure brand ownersCreating brand ambassador partnershipsUse of creative briefs for influencersInfluencer outreach on TikTok ShopImportance of commission rates and dollar amounts in influencer marketing
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Gracey Ryback, a renowned Amazon influencer and marketing guru. They dive into the nuances of influencer marketing on Amazon, discussing strategies for brands to maximize ROI through affiliate platforms and influencer partnerships. Gracey shares her expertise on building effective relationships with influencers, leveraging platforms like TikTok Shop, and the importance of commission rates in driving sales. The duo also touches on the significance of product fit and communication in successful collaborations. For business owners aiming to scale, Gracey's practical advice and personal anecdotes offer a treasure trove of actionable tips.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Gracey advised brands to vet influencers based on content quality and engagement rate, and to utilize TikTok's messaging platform for targeted outreach campaigns.
Action Item #2: Gracey highlighted the lack of trust associated with TikTok Shop and its influence on Amazon sales. Discoveries made on TikTok often translate into increased sales on Amazon, illustrating the interconnectedness of these platforms.
Action Item #3: Gracey emphasized the growing preference for commission-based collaborations and the positive impact of providing free samples to influencers.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] AffiliatesBreaking the Habit of Being Yourself by Joe DispenzaNotion
Resources mentioned in this episode:Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interviewed the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today, I'm speaking with Gracey Ryback, an Amazon influencer and a marketing expert, and she is going to be talking about why influencer marketing is the next vital step to help your brand succeed. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Gracey, I started my business back in 2015 and I grew it to an eight figure brand in seven years. But I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. I made bad hiring decisions. I had to take money from my own personal bank account because of cash flow constraints and actually pay payroll. I also stressed about whether our brand could survive when Covid hit, and we saw a 90% reduction in revenue overnight.
Josh (00:01:02) - I remember wishing for a mentor who could guide me through the maze of scaling up somebody who had been there, done that, and could share all the secrets to help me overcome those obstacles. That's why I've decided to offer one on one coaching and consulting, where I share the nitty gritty cash flow frameworks, the sa...
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All right, guys, I have a very special episode for you all today. Scott Needham and I from the Smartest Amazon Seller podcast have partnered together, where he interviewed Amy Wees, and she delivered some amazing, actionable strategies as to how you can grow your brand off of Amazon. I feel like this message is super timely for what a lot of us are experiencing massive amounts of overseas competition, a lot of margin reduction, an increase in FBA fees, etc. the list continues to go on and on, and while many people look for what's going to be the next best sales channel for me to get into, Amy shares some actionable tips and strategies, and I think you can experience a mindset shift in terms of understanding that getting into retail can open up some massive doors, an opportunity even bigger than what you're experiencing on Amazon. So go ahead, sit back, listen to this episode, take down some notes, and then when you're done, go ahead and follow the smartest Amazon seller podcast by Scott Needham.
Intro (00:01:09) - One, two, three.
Scott (00:01:12) - Welcome to the Smartest Amazon Seller podcast. I am your host, Scott Needham, an Amazon seller. And I have with me Amy Wees from Amazing At Home. She has been giving such amazing advice. I was at a conference with her 2 or 3 weeks ago in Boston, and when I heard her talk, I was like, all right, I've got to get her on the podcast to talk about this subject. I've never talked about it, and I know there's a few people that are probably at this threshold of how to take some of their products, some of their brands, to the next level, understand, what it can mean to branch outside of Amazon and perhaps even into retail stores. Amy, welcome to the podcast.
Amy (00:01:57) - Thank you for having me, Scott. It's great to be here.
Scott (00:01:59) - So, you know, I like to think that I'm, pretty good at selling on Amazon, but, the more I've been doing this podcast, the more that I like, I'm like, there's just way more things to consider.
Scott (00:02:14) - in how to, you know, grow a brand and actually maybe turn a product into a brand. And, one of the first things that you think of in, in answering that question is like, well, are you just on Amazon? You know, have you if you expanded and like, have you found the best fits off of Amazon? So, let's just do a thought experiment where, you know, I have grown to, say $500,000 a year in sales, and it's all just on Amazon doing, you know, private label. What would you think be, you know, the next step.
Amy (00:03:00) - Well, I think always you have to look at your customer base, right? who is your customer and where do they shop? What are their brands? Do they follow, you know, where do they expect to find you? and of course, we all love Amazon. I love Amazon too. I'm an Amazon seller as well. but when it comes to expansion, we really have to think and remember that e-commerce is 10% of all of retail.
Amy (00:03:31) - E-commerce is 10% of all retail. So it's like, whoa, you know, and then Amazon is a little over half of the e-commerce chunk, but there's still so many cool places that we can sell our products both online and offline, in brick and mortar channels as well. So when you're thinking about, okay, you know, could I do something off Amazon? I know a lot of people too. They don't want to keep all of their eggs in the Amazon basket right now because it's just been yeah really crazy. Amazon's changed a lot right.
Scott (00:04:03) - That's not a yeah it's not a great idea. now so expanding off Amazon and you know figuring out where your customers are or how to get to them, you know, the most natural might be, you know, Walmart Shopify but like and then the rest of, you know, brick and mortar you could set up wholesale. So say you're approaching you're approaching that question right there. what are some factors that you should be considering?
Amy (00:04:34) - Yeah. So I mean, the first thing that you should consider is your margin.
Amy (00:04:39) - So if you're on Amazon and you have just A3X, so you're sourcing it for $5, you're selling it for 15. If your margins are really narrow, you might not have enough margin to actually expand into retail and sell your products at wholesale prices. So when you're selling your products wholesale, in general, the general rule and of course, there's exceptions to this rule. But the general rule is you're selling that product for 50% of the retail price, and the retail price is whatever you're selling it for on Amazon. So it's not like you can say, oh, well, my MSRP is $40, but I sell it on Amazon for $20 on average because yeah.
Scott (00:05:23) - That won't that won't fly.
Amy (00:05:25) - No. Yeah exactly. And we know that Amazon's already doing you know comparison pricing across major retail channels. So the first thing that you should think about if you're going to start selling your products wholesale is do I have the margin to sell this product for 50% of that retail price? And, and still make a profit there? So that's, that's the.
Scott (00:05:52) - Well, even take your, take your scenario of a $15, retail, and your, your, cost of goods is $5 per unit. if you were to sell it to a brick and mortar store for 750, is that worthwhile or is that good enough?
Amy (00:06:12) - I don't. It wouldn't be for me. No. You know, that's the good thing about selling wholesale is that, that usually those brick and mortar stores pay shipping. So you're not paying for shipping, right? Okay. that's helpful, but, you know, that's a very narrow margin, right? I like to have enough profit to at least buy one more unit even on Amazon. Right. So, you generally want to be able to cut it in half from your retail price and then cut it in half again. to be able to, you know, make a, make a profit there. So, that's just a general rule. So pricing is your first. Yeah. Sorry. Go ahead.
Scott (00:06:57) - So what you're saying is if, say, your cost is $5, if it was wholesaling for $20, you're like, okay.
Scott (00:07:04) - That starts to make sense.
Amy (00:07:05) - Yes. Exactly. Well no. If your cost is if your cost is $5, you want it to wholesale for ten, right? So you want to be able to double that, right. So if let's say I'm selling a product for $40 retail, the wholesale price is $20, I should source that for ten okay.
Scott (00:07:27) - Yes. Right. Yes. Yeah. Yeah. I, I think, we're just dancing around. Yeah, yeah, I understood you. and. Yeah. So, you know.
Amy (00:07:40) - That's the, the first consideration is that you want to think about your margin and you know, whether you have enough margin there. and then the second thing is think about how your customers shop. So, you know, where do they shop? Do they mostly shop online for your type of product? And if so, what are the other, types of online channels that might be beneficial for you? So maybe you're selling a home decor item, right? Home decor.
Amy (00:08:10) - And even on Amazon, home decor isn't really the best product. Those aren't the best products to sell on Amazon, because American consumers usually go on websites like Overstock and Wayfair to buy home decor type of goods. And if you'll notice, if you go to those online websites and you check out the prices of home decor compared to those prices for very similar products like I did an example of a gold vase. it was a, you know, on Amazon, these types of gold vases were like $19, right? Very cheap. You find the same thing on Wayfair and it's like 73 to $100. so if you are selling a home decor item, you might be surprised Amazon might not be the best place for you to sell your products, and you might discover that there are other really, really great places to sell. yeah. And then same thing. There's brick and mortar opportunities as well. little chain stores like Tuesday morning, for examp...
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Guest IntroductionWith a wealth of experience spanning over three decades, Abe Chomali has witnessed the evolution of sales and marketing firsthand. From his beginnings in 1991 to navigating the digital landscape of the internet and the rise of Amazon, Abe has remained at the forefront of innovation. Today, he is dedicated to helping sellers maximize their presence on Amazon through strategic PPC and SEO management. As the founder of XP Strategy, Abe brings unparalleled expertise, having driven over $1 Billion in sales for both himself and his clients.
Highlight Bullets> Here’s a glimpse of what you would learn….
Future predictions for Amazon sellersUnderstanding costs and adapting to changes in the Amazon landscapeImportance of prioritizing top-selling products for growthStrategies for improving sales and listings on AmazonChallenges and opportunities for Amazon sellersVariability in PPC strategies and their impact on organic rankingTracking competitors' organic ranking and advertising keywordsEffective PPC strategies and key metrics for sellersVariability in conversion rates and click-through rates for different productsStrategies for scaling to eight figures and beyond in e-commerceIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley engages with Abe Chomali, founder of XP Strategy, in a deep dive into the intricacies of PPC and SEO for Amazon sellers. They discuss the unpredictability of Amazon's system and the importance of flexibility in strategy. Chomali emphasizes the use of analytical tools for tracking changes and competitor strategies, and the significance of metrics like TACoS and conversion rates. The conversation also covers the necessity of continual product launches and adaptation to market changes for scaling businesses. Chomali's expertise shines as he offers actionable advice and a complimentary strategy session, showcasing his commitment to helping businesses thrive on Amazon.
Here are the 3 action items that Josh identified from this episode:Action item #1: Prioritize new product launches
Action item #2: Adopt a flexible approach to PPC strategiesAction item #3: Focus on high-performing areas to drive business growth.
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected]'s Chomali LinkedIn | Facebook | Instagram XP StrategySpecial Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInData DiveHelium10Amazon Search Query ReportClickUpThe ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay Papasan Discipline Equals Freedom by Jocko WillinkOnly the Paranoid Survive by Andrew S. GroveBillion Dollar Seller SummitRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with AbeKamali of Exp strategy, and we are going to be talking a lot about the painful story where he learned exactly how ad auctions worked, and then we're also going to be getting his predictions of how only the strong are going to survive in the new game of Amazon over the next 12 to 18...
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