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Guest IntroductionWith a wealth of experience spanning over three decades, Abe Chomali has witnessed the evolution of sales and marketing firsthand. From his beginnings in 1991 to navigating the digital landscape of the internet and the rise of Amazon, Abe has remained at the forefront of innovation. Today, he is dedicated to helping sellers maximize their presence on Amazon through strategic PPC and SEO management. As the founder of XP Strategy, Abe brings unparalleled expertise, having driven over $1 Billion in sales for both himself and his clients.
Highlight Bullets> Here’s a glimpse of what you would learn….
Future predictions for Amazon sellersUnderstanding costs and adapting to changes in the Amazon landscapeImportance of prioritizing top-selling products for growthStrategies for improving sales and listings on AmazonChallenges and opportunities for Amazon sellersVariability in PPC strategies and their impact on organic rankingTracking competitors' organic ranking and advertising keywordsEffective PPC strategies and key metrics for sellersVariability in conversion rates and click-through rates for different productsStrategies for scaling to eight figures and beyond in e-commerceIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley engages with Abe Chomali, founder of XP Strategy, in a deep dive into the intricacies of PPC and SEO for Amazon sellers. They discuss the unpredictability of Amazon's system and the importance of flexibility in strategy. Chomali emphasizes the use of analytical tools for tracking changes and competitor strategies, and the significance of metrics like TACoS and conversion rates. The conversation also covers the necessity of continual product launches and adaptation to market changes for scaling businesses. Chomali's expertise shines as he offers actionable advice and a complimentary strategy session, showcasing his commitment to helping businesses thrive on Amazon.
Here are the 3 action items that Josh identified from this episode:Action item #1: Prioritize new product launches
Action item #2: Adopt a flexible approach to PPC strategiesAction item #3: Focus on high-performing areas to drive business growth.
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected]'s Chomali LinkedIn | Facebook | Instagram XP StrategySpecial Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInData DiveHelium10Amazon Search Query ReportClickUpThe ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay Papasan Discipline Equals Freedom by Jocko WillinkOnly the Paranoid Survive by Andrew S. GroveBillion Dollar Seller SummitRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with AbeKamali of Exp strategy, and we are going to be talking a lot about the painful story where he learned exactly how ad auctions worked, and then we're also going to be getting his predictions of how only the strong are going to survive in the new game of Amazon over the next 12 to 18...
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Kayleigh Bendall has over 12+ years of global experience across Digital Marketing, Social Media, e-Commerce and Amazon in lead generation, strategic partnerships, events and community building. Started e-comm journey working for 8-figure D2C brand doing product inserts with e-comm merchants in Austalia 8 years ago. Networking played a huge part in opening the door to 8 and 9 figure brands.
Community Cultivator, Empowering Entrepreneurs Through Connection. Global Events Online and F2F. Reach New Heights & Grow With Our Community.
2023 Milestones: Hosted 4 global events, 10 digitals & 10 meetups.
Recently introduced and ran 2 $100M entrepreneur dinners in Austin.
Growing a 10k+ member community and are on a mission to cultivate best in class and a trusted community of 7, 8 and 9 figure entrepreneurs and mastermind experiences.
South Africa born moved in UK at 16 with family. The inability to fit in and integrate into a small town sparked the curiosity into the importance in like minded community and finding your tribe.
Last Nov I created a vision board and relocated to Austin. In 88 days I ran 1 mastermind event (you attended) 2 entrepreneur dinners, stayed in my dream house on the VB, drove the Ferrari with my initials and met my Codie Sanchez and Jen Gottlieb. Two female boss babes. Currently in talks to help Codie with her events!
Highlight Bullets> Here’s a glimpse of what you would learn….
Power of networking and creating partnershipsImportance of attending events for business growthKayleigh Bendell's entrepreneurial journey and experiences in networking and marketingImpact of networking on business developmentValue of building connections and partnershipsSignificance of in-person events and conferences in the e-commerce spaceInsights into a game-changing AI-powered web builder toolTips and strategies for business growth and successImportance of learning from others in the e-commerce spaceActionable takeaways for the audienceIn this insightful episode of the Ecomm Breakthrough podcast, host Josh Hadley and guest Kayleigh Bendell dive into the transformative role of networking and strategic partnerships in scaling businesses. They explore Kayleigh's extensive background in empowering high-level entrepreneurs and her success with e-commerce brands. The discussion highlights the significance of attending industry events, embracing in-person connections, and utilizing innovative tools like the AI-powered web builder DG1. Listeners are encouraged to be open-minded and authentic in their networking efforts to unlock growth opportunities. Key takeaways include the value of networking, partnering with like-minded brands, and the power of sharing knowledge within the e-commerce community.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Attend Events and Network: The opportunities and knowledge unlocked through these avenues are unparalleled.
Action Item #2: Partner with Complementary Brands: Look for brands that share your customer demographic to create mutually beneficial partnerships.
Action Item #3: Embrace Openness and Transparency: Authenticity in business dealings fosters trust and opens doors to new possibilities.
Resources & Links Section
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] SummitSalesforce Marketing CloudNaked WinesChina MagicTitanSilent Sales MachineWar Room Mastermind GroupTraffic and Conversion SummitMedia ConferenceMeetup.comEventbriteEntrepreneurship OrganizationTool/Website: DG1.comCodie Sanchez on LinkedInJen Gottlieb on LinkedIn
Resources mentioned in this episode:Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMatt Clark on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“You've been doing Shopify wrong—Matt Clark's top 1% strategy for Shopify a game-changer.” on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript Area
Josh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interviewed the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark of ASM. Today I am speaking with Kayleigh Bendell, the founder of KB connect and Eclimb, and we're going to be talking a lot about how knowing the right people can explode your net worth. This e... -
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Andrei Ureche. A Canadian entrepreneur originally from Moldova, boasting a seven-figure success story. He manages three thriving brands on Amazon and proudly serves as the founder of Sellametrics.com, home to the most advanced A/B Testing Suite tailored for Amazon Sellers.
Highlight Bullets> Here’s a glimpse of what you would learn….
Importance of clarity, effectiveness, and popularity in optimizing conversion ratesRole of images and messaging in addressing customer pain pointsUnderstanding customer's needs and pain points for effective product servingSignificance of main image and compelling imagery for product listingsImportance of secondary images and clear messagingUtilizing strong copy phrases to convey product benefitsBook recommendation "Contagious" for insights into product popularitySpecial offer from Andrei Ureche for a free consultation and bonus for using SellametricsInsights into building brands and scaling products in e-commercePractical tips for enhancing product listings on AmazonIn this insightful episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Andrei Ureche, founder of Sellametrics, to share his expertise on optimizing Amazon product listings for better conversion rates. They highlight the crucial role of understanding customer pain points and the power of impactful imagery and messaging to meet customer needs. Andrei illustrates his points with a simple lemon peeler example, emphasizing the human aspect of business. The discussion also includes a nod to the book "Contagious" for its wisdom on product popularity, and a special offer from Andrei for a free consultation and a $100 bonus for Sellametrics services.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Prioritize Clarity, Effectiveness, and Popularity: Ensure your Amazon product listings are clear, effective, and popular. Customers need to easily understand what you're selling, how it benefits them, and why it's popular among others.
Action Item #2: Optimize Images and Messaging: Pay special attention to your main image—it's the gateway to your product. Ensure it grabs attention and addresses customer desires. Additionally, utilize secondary images and consistent messaging across visuals to convey product benefits effectively without overwhelming customers.
Action Item #3: Focus on Serving Human Needs: Remember that at its core, business is about serving human needs. Understand your customers' pain points and provide solutions through your products. Crafting compelling listings involves more than just showcasing features; it's about addressing real needs.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] ArtChatGPTCustom ChatGPTA/B Testing ToolsScale InsightsData Dive
Resources mentioned in this episode:Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMatt Clark on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“You've been doing Shopify wrong—Matt Clark's top 1% strategy for Shopify a game-changer.” on the eComm Breakthrough PodcastSponsor for this episode...
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Andrei Ureche of Self Metrics, and we are going to be talking a lot about how to optimize and improve the conversion rate on your Amazon product listings, and thus helping you increase in your organic ranking as well. This episode is brought to you by Ecomm Breakthrough Consulting, where I helped seven figure companies grow to eight figures and beyond. Listen, Andrei. I started my business back in 2015, and I grew it to an eight figure brand in seven years. But I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. At times, I made a lot of bad hiring decisions. I had to take money from my personal bank account in order to fund payroll for our team.
Josh (00:00:58) - , because of cash flow constraints, I stressed about whether our brand was going to survive when we experienced a 90% decline in sales during Covid. I remember wishing and hoping that I could have a mentor that could guide me along the way of scaling up somebody who had been there, done that, and could share all the secrets to help me overcome those obstacles. And that's why I've decided to offer one on one coaching or consulting, where I help share the nitty gritty cash flow frameworks, sales strategies, and operating systems that have helped me scale my own business. And because I believe in giving each entrepreneur my undivided attention, I only work with three clients at a time. But f...
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Kathleen Kobel is an Amazon selling expert with 15 years of experience elevating brands through strategic selling and consulting on the platform. After launching and growing over 1,000 brands on Amazon she has utilized those skills to become a dynamic force with the Amazon Influencer program. She not only connects authentically with Amazon brands and customers through curated content but also teaches others how to earn big by creating product videos for Amazon. She is your go-to partner for navigating and thriving in the competitive e-commerce landscape of Amazon.
Highlight BulletsHere’s a glimpse of what you would learn…
Impact of Amazon influencers on sales and conversions and how brands can leverage influencers to scale their business.Different structures for partnering with influencers, including flat fees, bonus commissions, and utilizing Amazon's Creator Connections tool.Directing influencers to join Creator Connection campaigns, providing a potential strategy for brands to vet and engage with influencers.Influencer Payment and Content Placement For Amazon Creator ConnectionsTips and tricks for crafting an appealing message to creators, including promotion codes and free samples.In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Kathleen Kobel, an Amazon selling expert and influencer. They discuss strategies for leveraging Amazon influencers to scale e-commerce brands. Kathleen shares her insights on creating effective campaigns, emphasizing the importance of descriptive campaign names and offering competitive commissions to attract top influencers. She advises on setting a substantial budget for campaigns and targeting products with higher price points for better engagement. Kathleen also touches on the value of providing free samples and promo codes to influencers. The conversation includes tips for crafting appealing messages to creators and the potential of negotiating brand referral bonuses outside of Amazon. Kathleen recommends her favorite book, a new productivity tool, and an e-commerce expert to follow.
Here are the 3 action items that Josh identified from this episode:
Action item #1: Create partnerships in affiliate campaigns using Amazon's Creator Connections.
Action item #2: Offer free samples to influencers and vet them through a Google form.
Action item #3: Optimize your budget and commission percentage to attract dedicated influencers.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] the Waitlist to Connect with Amazon Influencers: Kathleen Kobel's WebsiteBecome an Amazon Influencer: Kathleen Kobel’s Courses $100 off using coupon code = ecommAmazon Creator ConnectionsLogie AIChill and ProsperPickFuScott Voelker
Resources mentioned in this episode:Special Mention(s):
Kevin King on LinkedInMichael E. Gerber on LinkedInNorm Farrar on LinkedInHoward Thai on LinkedIn Steve Simonson on LinkedInRelated Episode(s):
“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript Area
Josh (00:00:35)** (((-))) - - - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, Norm Farrar, Howard Tye, and Steve Simonsen. Today I'm speaking with Kathleen Kobel of KathleenKobel.Com and we're going to be talking a lot about how Amazon influencers can help your brand scale and how to maximize and leverage the new tool on Amazon called Creator Connections. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond.
Josh (00:01:12)** (((-))) - - - Listen, Kathleen, I started my business back in 2015 and grew it to an eight figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. There were times where I doubted myself and my leadership abilities, but also launching the wrong product at the wrong time., issues with supply chain, issues with cash flow, and having to invest my own money in order to pay payroll and being able to make better hiring decisions. So to our listeners that have hit similar plateaus and obstacles and are looking for the next steps to take their brand to the next level, then go to EcommBreakthrough.Com, that's Ecomm with two M's to learn more. And as a special bonus to my podcast listeners, this month I'm giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to...
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Matt serves as executive chairman and is one of the co-founders of Amazing.com and the Amazing Selling Machine course that has taught tens of thousands of students how to run a successful Amazon business. With more than a decade of ecommerce experience and with multiple million-dollar companies, Matt loves sharing his success and strategies with other entrepreneurs.
The significance of joining a mastermind group and seizing opportunities for business growth and collaboration.Importance of diversifying beyond Amazon and building a valuable consumer brand for long-term success.Importance of driving traffic to Shopify store, leveraging influencer partnerships, and optimizing product pages.Steps to set up a Shopify store, including connecting fulfillment to Amazon, adding products, and optimizing the store design.Strategies for optimizing a product page on Shopify, including modeling after successful brands and using a copywriting framework.Benefits of subscription-based business models, increasing lifetime value, and strategies for increasing average order value.Approaches to testing offers, refining strategies, and prioritizing appeal in ad campaigns.
> Here’s a glimpse of what you would learn….In this episode of the Ecomm Breakthrough podcast, host Josh Hadley converses with Matt Clark, a seasoned e-commerce expert and executive chairman of Amazing.com. They discuss the challenges and strategies for Amazon sellers, emphasizing the need to diversify and create independent sales channels. Matt advises starting with a Shopify store, focusing on optimizing top-selling products, and leveraging Google ads using Amazon keyword data. He also suggests maximizing average order value and learning from successful competitors. Matt shares personal insights, including the influence of Jack Canfield's "Success Principles" and his admiration for Ezra Firestone's work in e-commerce.
Here are the 3 action items that Josh identified from this episode:
Action item #1: Expanding Beyond Amazon. Matt recommends starting with setting up a Shopify store. This serves as your brand's website, a crucial asset for capturing leads and customer information,
Action item #2: Leveraging Advertising and Traffic Sources. Matt's strategy is to start with Google PPC ads, using keyword data from Amazon to target potential customers. He then prioritizes Facebook ads for their effectiveness and reach.
Action item #3: Increasing Average Order Value. focus on increasing average order value through complementary products, and subscriptions.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Selling MachineMavericks Mastermind GroupRay Edwards P.A.S.T.O.R. FrameworkZipify One Click UpsellBlack Rifle CoffeeSuccess Principles by Jack CanfieldEzra FirestoneMatt Clark's Personal Website
Resources mentioned in this episode:Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript AreaJosh (00:00:35)** ((-)) - - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Norm Ferrar How We're Ty and Steve Simonsson. Today I'm speaking with Matt Clark, the executive chairman of Amazing Dotcom and the creator of The Amazing Selling Machine. And we're going to be talking a lot about how you can make sure your brand is still relevant and thriving even ten years from now. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond.
Josh (00:01:10)** ((-)) - - Listen, Matt, I started my business back in 2015 and I grew it to an eight figure brand in seven years, but it took me a lot longer than I think it really needed to. I made a lot of mistakes along the way that made that path a little bit harder than it really needed to be. I had cash flow issues. There were times where I had to invest my own money back into the business in order to make payroll. There were bad hiring decisions that I made. There were bad advertising decisions that I made, and I wish I would have had a mentor along the way that would have been able to help me overcome those stumbling blocks and grow a lot faster. So to our listeners, those of you who have hit similar plateaus a...
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Karen Bonnici – the visionary behind Moon Sonder™ and its iconic products, the Super Blanky®, Dreamighty®, and Super Towel®. Karen's story is a testament to the transformative power of passion and purpose, as she crafts unique experiences that seamlessly blend comfort, self-care, and imagination for her customers.
But Karen's journey doesn't stop at product creation. With a rich background as a seasoned storyteller, musician, and teaching artist, she's no stranger to captivating audiences both on stage and online. Her foray into ecommerce has been driven by her diverse creative talents, allowing her to weave compelling narratives and melodies that deeply resonate with her audience.
Here’s a glimpse of what you will learn….
Leveraging TikTok shop to convey your brand storyLeveraging TikTok Shop as a platform for brand messaging and influencer engagement.Exploring the potential of TikTok Shop as a driver of traffic to Amazon and the trust factor associated with Amazon among consumers.Importance of leveraging Shopify to collect customer data and strategies for audience ownership outside of Amazon.Highlighting the value of conducting product variation tests to optimize conversion ratesThe necessity of continuous testing, leveraging Amazon's AB experiments, and the potential impact of 1% improvements over time.Driving growth by launching new products and analyzing competitors' actions.In this episode of Ecomm Breakthrough podcast host Josh Hadley chats with Karen Bonnici, a successful Amazon brand owner. They explore the challenges of low conversion rates and high ad costs, and the necessity of launching new products. The discussion also covers the effectiveness of storytelling in branding, the potential of TikTok and other platforms for promotion, and the use of influencers to drive traffic. Karen shares her personal story of resilience, aiming to inspire through her brand. The episode concludes with an emphasis on innovation, competitor analysis, and the continuous improvement of product listings for business growth.
Here are the 3 action items that Josh identified from this episode:
Action item #1: Driving growth by launching new products. Constant product innovation is paramount, akin to Apple's strategy, emphasizing that product diversification fuels sustained expansion, preventing sales stagnation over time.
Action item #2: Consider TikTok Shop for brand promotion, leveraging its potential for virality and broad audience reach, irrespective of follower count, thanks to its algorithm favoring resonant content. Unlike platforms such as Instagram and Facebook, where visibility relies heavily on audience size and engagement rates, TikTok offers a cost-effective avenue for expanding product awareness.
Action item #3: Continuous testing through Amazon's AB experiments is essential, facilitating ongoing refinement of product listings. Embracing iterative improvements enables even marginal gains to compound over time, driving significant growth in e-commerce endeavors.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] ShopShopifyGoogle AdsPickFuAmazon's A/B Test
Resources mentioned in this episode:Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Full Transcript
**Josh (00:00:35)**** ((-)) - - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interviewed the top business leaders in eCommerce. Past guests include Adam Heist, Kevin King, and Michael E Gerber, the author of The E-myth. Today I'm speaking with Karen Bonnici. She is an Amazon brand owner that crossed the seven figure mark last year, and we just finished an audit on her brand. And we're going to let you all peek under the hood and hear the challenges that she is facing, and also hear the solutions that we discussed while conducting her brand audit.
**Josh (00:01:07)**** ((-)) - - This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Karen, I started my business back in 2015 and grew into an eight figure brand in seven years, but I made a...
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Critical Strategies for Protecting Your Amazon Account and Appeal Suspensions in 2024 With Chris McCabe
Chris McCabe, Founder of eCommerce Chris - Former Amazon Insider. He knows Amazon from the inside out. After several years evaluating seller account performance and enforcing Amazon’s policies, he became a consultant and launched ecommerceChris.com. Now, he teaches his clients how to think like Amazon. His insider knowledge helps sellers to protect their accounts and appeal listing restrictions.> Here’s a glimpse of what you would learn….
Understanding Amazon's perspective and strategies for account protectionMisconceptions and enforcement trends related to influencer marketing and product giveaways on AmazonChallenges and strategies for brand owners dealing with abuse and intellectual property (IP) violations on AmazonCrackdown on listing optimization attempts and the challenges related to compliance flagsInsert cards and product packaging strategiesImportance of adhering to Amazon's guidelines and avoiding practices that could be perceived as incentivizing biased reviewsPower imbalance between sellers and the marketplaceRecommendations for influential books, productivity tools, and individuals in the e-commerce spaceDetails about the upcoming seller Velocity conferenceEncouragement to seek expert help when facing challenges in the e-commerce spaceDetails about the Seller Velocity conference, including a discount code, and how to reach out to Chris McCabe for conference inquiries or services.In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Chris McCabe, an ex-Amazon insider and founder of ecommerceChris. They discuss the intricacies of Amazon's suspension system, the importance of understanding Amazon's perspective on account protection, and the trends in enforcement for 2024. Chris advises sellers to avoid competitor abuse and ensure that any intellectual property claims are substantiated. They also touch on the crackdown on competitor abuse and the need for compliance with Amazon's policies. The conversation includes strategies for dealing with influencer marketing, product giveaways, and the significance of white hat practices. Chris recommends resources and shares information about the Seller Velocity conference.
Here are the 3 action items that Josh identified from this episode:
Action item #1: Chris stressed the need for sellers to align with Amazon's guidelines and avoid practices that could be perceived as incentivizing biased reviews.
Action item #2: A common misconception among sellers is that giving away products without asking for a review is acceptable. However, Chris pointed out that Amazon is suspending accounts for such giveaways because they can still result in biased positive reviews. He urged sellers to understand Amazon's perspective and strategize accordingly.
Action item #3: Chris highlighted the importance of having a rainy day fund to prepare for potential account issues and the need to decide upfront whether to dispute a suspension. He also recommended seeking expert help when facing suspensions or warnings.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastecommerceChrisProsper ShowSeller Velocity Conference use SVC24NYC when you register to get 25 % offAmazon Brand RegistryAmazon Unbound Book by Brad StoneSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMatt Clark on LinkedIn
Resources mentioned in this episode:
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“You've been doing Shopify wrong—Matt Clark's top 1% strategy for Shopify a game-changer.” on the eComm Breakthrough Podcast
Related Episode(s):This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript Area
Josh (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Chris McCabe. He is the founder of eCommerce, Chris, and he's going to be sharing how to think like Amazon, how to protect your account and appeal any restrictions or suspensions that might come your way. He's also going to be sharing what he sees happening and what Amazon is focused on in 2024. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Chris, I started my business back in 2015 and I grew it to an eight figure brand in seven years. I made a lot of mistakes...
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Dan Ashburn is a notable Amazon entrepreneur and the Co-founder of Titan Network, an invite-only organization for high-end Amazon sellers. He has built several brands and lends this experience as a speaker and the Head Mentor of China Magic. For the past 13 years, he has led Ignite Brands as CEO along with his expert Amazon sales management team.
Here’s a glimpse of what you’ll learn:
How to keep scaling in the difficult landscape of 2024The difference between a million-dollar idea and a million-dollar businessThe power of proper hiring and delegationA universal framework for PPC methodologiesLevers and tactics for maximizing profitabilityWhat to know about selecting manufacturersHow Amazon’s sustainability program applies to warehousingBudgeting for ad spend with TACoSPerfecting your product to stand out from the competitionIn this episode…
Every business is looking to maximize their profits, but far fewer know how to create profit sustainably and consistently. This is especially difficult in 2024 — many previous strategies are no longer viable. Most e-commerce avenues, especially Amazon, are making businesses work harder for their revenue. So how do you stay one step ahead of the competition?
One certain strategy is to look toward successful leaders and see what they are doing correctly. Dan Ashburn helps lead the Titan Network, a selective group of these exact people. Coming together, their expertise is applied to real world scenarios, helping everyone grow to new heights. Now he offers some of his advice for fellow entrepreneurs looking to rise above.
In this episode of the eComm Breakthrough Podcast with Josh Hadley, Dan Ashburn of the Titan Network breaks down his Amazon tips for 2024. They go through the crucial steps of scaling, how to select manufacturers, how to delegate, and figuring out the issue of warehousing. Dan also talks about the levers and strategies to maximize profit.
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] DesignsHadley Designs on AmazonTitan Network Website | InstagramDan Ashburn on LinkedIn -
Dima Kubrak is the Founder of Sellerise, a platform creating affordable, reliable, and up-to-date software products that make managing Amazon data and processes more efficient. He is also the Founder of ASAP Warehouse, a fulfillment and preparation center offering services for storage, preparation, and fulfillment. From a young age, Dima has immersed himself in the world of business, leveraging his entrepreneurial spirit to achieve remarkable success. With over a decade of experience in e-commerce, Dima has honed his expertise in navigating the complexities of the Amazon marketplace.
Here’s a glimpse of what you’ll learn:
Why entrepreneurs should be using the Profit First methodDima Kubrak’s number one strategy for scaling beyond eight figuresThe importance of financial management for business growthDima’s strategies for Amazon product ranking using keywordsOptimizing product images for improved search resultsWhy Dima chose to eliminate PPC campaignsAmazon product launch strategiesIn this episode…
Scaling your brand beyond seven and eight figures requires a multi-faceted approach encompassing product differentiation, visual branding, and creativity in the digital space. By implementing these actionable strategies, you can position your brand for sustained growth and success in the competitive e-commerce landscape.
Dima Kubrak, a renowned e-commerce entrepreneur, advocates for three essential strategies for business growth: product differentiation, leading image optimization, and digital creativity prioritization. Product differentiation is the cornerstone of brand scaling; Dima advises against creating generic products and suggests leveraging advanced tools like Midjourney or DALL-E to generate innovative concepts tailored to your audience. Furthermore, Dima underscores the importance of investing in visually appealing product packaging for your main image. This approach distinguishes your brand from competitors, boosting click-through and conversion rates. Rather than solely focusing on PPC and analytics, Dima emphasizes investing in digital creative assets to enhance brand recognition and drive engagement across platforms.
In this episode of the eComm Breakthrough P...
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Yoni Mazor is the Co-founder and Chief Growth Officer of GETIDA, a fast-growing company providing state-of-the-art reimbursement recovery solutions for Amazon sellers. Leveraging his extensive experience as CEO and Co-founder of May Group, a $20 million Amazon FBA business, Yoni co-founded GETIDA to address the complex challenges faced by many e-commerce entrepreneurs. In addition to his role at GETIDA, Yoni serves as an Investor and Advisory Board member at Newphotonics and The Ecom Cooperative, where he contributes his expertise to foster growth and innovation in the industry.
Here’s a glimpse of what you’ll learn:
Emerging e-commerce trends for scalable growthHow e-commerce sellers can benefit from AI toolsThe importance of innovation and being uncomfortable as an entrepreneurScaling your business by hiring top talentYoni Mazor shares how he scaled his business to eight figuresYoni explains how Amazon sellers unknowingly losing moneyReimbursement solutions for e-commerce sellersHow GETIDA stands out from its competitionIn this episode…
Amazon sellers must stay ahead of the curve to maintain profitability and drive scalable growth. While focusing on sales and marketing strategies is crucial, overlooking certain areas can result in margin loss and hinder long-term success.
One commonly overlooked aspect in e-commerce is the integration of AI technology. Experimenting with chatbots and AI software tailored for e-commerce can streamline processes, personalize interactions, and provide a competitive edge. eCommerce entrepreneur Yoni Mazor emphasizes that neglecting these advancements risks lagging behind competitors and hindering growth. Building a winning team is also essential for sustainable success — instead of solely prioritizing cost-cutting measures, sellers should focus on hiring top talent. Overall, focusing on AI integration, team building, and reimbursement management is crucial for Amazon sellers seeking to boost profitability and achieve scalable growth in e-commerce.
In this episode of the eComm Breakthrough Podcast, Josh Hadley hosts Yoni Mazor, Co-founder and Chief Growth Officer of GETIDA, to explore emerging e-commerc...
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Hilton Hart is the CEO of Edison IP Enforcement, renowned for his leadership in combating counterfeiters and safeguarding brands. Under his guidance, the company has successfully litigated against over 80,000 counterfeiters, recovering more than $61 million in damages. With a background as a software engineer, Hilton transitioned into entrepreneurship and investment, leveraging his technical expertise and business acumen to drive success in the intellectual property enforcement sector.
Here’s a glimpse of what you’ll learn:
How Hilton Hart became involved with e-commerce IP enforcementWhat is a counterfeiter, and what are the most common types in e-commerce?Copyrights, trademarks, patents: examples of IP protectionHilton explains the copyright infringement report processUsing legal action to combat counterfeitersHilton shares his personal legal experience with suing infringersLegal strategies for dealing with overseas Amazon sellers infringing on intellectual propertyIn this episode…
Counterfeiting poses a significant threat to brands, causing financial losses and tarnishing reputations. However, with the right approach, businesses can protect their intellectual property and hold infringers accountable. What are some permanent solutions to combat counterfeiters and recover damages?
Hilton Hart, an IP enforcement expert, urges e-commerce entrepreneurs to take proactive steps to protect their brands. This includes registering trademarks and securing copyrights for images and designs. Vigilantly document instances of infringement and hold counterfeiters accountable by seeking financial compensation; these actions deter future infringements and reinforce respect for intellectual property rights in the marketplace.
In this episode of the eComm Breakthrough Podcast with Josh Hadley, Hilton Hart, CEO of Edison IP Enforcement, discusses definitive strategies for thwarting counterfeiters and recouping losses. Hilton shares his inspiration for entering the e-commerce IP enforcement realm, the common types of counterfeit infringements, and practical steps to combat this pervasive issue.
Resources mentioned in this episode:
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John Gill is the Founder and CEO of Willow & Grace Designs, a proprietor of handcrafted wood furnishings such as floating shelves and other quick installations. In a previous chapter of his life, he served as a police officer in South Florida. However, his entrepreneurial spirit led him to pursue his dreams, starting with a venture into the MLM space. Though not financially lucrative, this experience proved invaluable in his journey — John ventured into the telecommunications sector, establishing a successful business as a licensed carrier for prepaid calling cards, thriving for 12 years until industry changes led to its decline. Undeterred, John pivoted into the Amazon selling industry, dedicating 11 years to building and selling multiple successful brands.
Here’s a glimpse of what you’ll learn:
John Gill discusses his entrepreneurial journey and many venturesHow to navigate the ever-evolving Amazon platformThe importance of fostering customer relationshipsDo sellers benefit from utilizing an agency?What is Intellivy, and why should Amazon sellers use it?Optimizing Amazon product listings for maximum salesHow to leverage Intellivy to maximize image optimizationIn this episode…
Building a successful brand requires strategic planning and consistent effort. What are some actionable steps to guide entrepreneurs on their journey to brand success?
To achieve massive sales, e-commerce expert John Gill recommends three key tactics: knowing your customers, understanding their desires, and integrating feedback into your product launch strategy. Understanding your customers is crucial for building a successful brand. As the CEO or leader, prioritize personally handling or closely observing customer service inquiries to gain valuable insights. A monthly structured customer review process is essential for maintaining long-term success and fostering customer loyalty. You can better meet their needs by tailoring your product images, messaging, and branding to align with your target audience. By prioritizing these tactics, e-commerce businesses can drive significant sales and establish a strong brand presence in the market.
In this episode of the eComm Breakthrough Podcast
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Alina Vlaic is the Founder of AZ Rank, which provides innovative strategies on various e-commerce platforms for scaling. She’s also Co-founder of PressX, an establishment helping brand owners leverage press articles to launch and rank products on Amazon and other e-commerce platforms. Her latest venture, FotoLive, offers a fresh perspective on user-generated content. Alina’s journey began in her father's grocery store, evolving into a successful publishing house and sparking her passion for entrepreneurship. With a master's in international business, Alina delved into the global market, later making waves in the Amazon marketplace.
In this episode…
In the competitive world of Amazon, mastering product launches requires a strategic approach that goes beyond listing optimization. What are three essential keys to thrive and stand out in the marketplace?
E-commerce expert Alina Vlaic emphasizes the importance of thorough keyword research to optimize product listings on Amazon. By utilizing data tools like Brand Analytics, Opportunity Explorer, and SQL data, businesses can gain valuable insights into keyword performance and strategically leverage them to enhance product visibility and ranking on the platform. Additionally, Alina advocates for building external traffic sources by creating incentives such as warranties or digital downloads to collect customer email addresses or mobile numbers. Embracing creativity in marketing efforts, particularly through platforms like TikTok, Instagram Reels, and YouTube Shorts, allows businesses to encourage user-generated content and prioritize authenticity — ultimately driving brand visibility and sales growth in the competitive e-commerce landscape.
In this episode of the eComm Breakthrough Podcast, host Josh Hadley invites Alina Vlaic, Founder of AZ Rank, to delve into effective product launching strategies. Alina shares insights on reaching target audiences, leveraging press coverage for brand visibility, and navigating the impact of geo ranking on Amazon product rankings.
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] DesignsHadley Designs on AmazonAlina Vlaic on LinkedIn | Instagram | Facebook AZ Rank | YouTubeSpecial Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInThe E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. GerberShipment Maker ProThe Buddha and the Badass: The Secret Spiritual Art of Succeeding at Work by Vishen LakhianiVishen Lakhiani on LinkedInCarlos Alvarez on LinkedInBradley Sutton on LinkedInMindvalleyMC InnovateXmarsRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast“Money Lost, Lessons Gained: Carlos Alvarez Reveals the Mistakes Behind His $16M Business Mistakes!” on the eComm Breakthrough Podcast“Dominate Amazon Product Launches: Tactics & Strategies From the Expert Bradley Sutton” on the eComm Breakthrough Podcast -
Max Sinclair is the Founder and CEO of Ecomtent, the next generation of e-commerce catalog management. Bringing a wealth of experience from his six-year tenure at Amazon, he played pivotal roles in several notable projects. Beyond launching Amazon Business in the UK, Max was responsible for catalog quality for the country debut of Amazon.sg in Singapore, and spearheading the introduction of Amazon Grocery across the EU.
In this episode…In the ever-evolving landscape of e-commerce, the emergence of generative AI technology is poised to revolutionize the way businesses operate and interact with consumers. With the integration of AI into various aspects of e-commerce, businesses can unlock new opportunities for growth, innovation, and customer engagement.
Max Sinclair, an expert in e-commerce, emphasizes the transformative potential of generative AI in revolutionizing the industry. Through AI-driven insights and data analytics, businesses gain deeper insights into consumer behavior, preferences, and trends. This enables the development of tailored products that resonate with target customers, driving satisfaction and sales. Additionally, AI facilitates the creation of engaged brand communities, amplifying reach and fostering long-term growth while streamlining operations and fueling innovation — positioning businesses at the forefront of e-commerce evolution.
In the latest episode of the eComm Breakthrough Podcast, Josh Hadley hosts Max Sinclair, Founder and CEO of Ecomtent, to discuss the transformative potential of generative AI in e-commerce. Max explores topics such as harnessing the A9 algorithm to achieve exponential growth, the evolving landscape of AI in e-commerce, and the significance of diversifying business strategies for long-term success.
Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Max Sinclair on LinkedIn | Email EcomtentSpecial Mention(s):
Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber How to Win Friends & Influence People by Dale Carnegie Advite AI Derek Jouppi on LinkedIn Josip Vulic on LinkedIn Andy Jassy on LinkedIn Ephraim “Ed” Rosenberg on LinkedIn Jon Derkits on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast -
Ben Leonard is the Co-founder of Ecom Brokers, a premier e-commerce brokerage firm based in the United Kingdom. As the Founder of Beast Gear, a renowned fitness brand offering a range of workout essentials, including skipping ropes, boxing gloves, and powerlifting belts, Ben epitomizes the millennial entrepreneur who transformed a passion project into a thriving global enterprise. Initially crafting his business in a makeshift office during spare moments, Ben has steered his venture from humble beginnings to a seven-figure success. Beyond his roles at Ecom Brokers, Ben is deeply engaged in cultivating brands and guiding aspiring entrepreneurs through his consultancy, educational courses, and mentorship initiatives. In October 2023, Ben published Quit Stalling and Build Your Brand, an e-commerce roadmap aimed at empowering fellow entrepreneurs with practical principles, real-life examples, and step-by-step instructions to succeed in the e-commerce ecosystem.
In this episode…Entrepreneurs aiming to elevate their businesses from seven to eight figures and beyond must adopt a strategic mindset. What are some targeted growth strategies brands should implement to position their businesses for long-term success and achieve their ambitious growth targets?
Entrepreneur and e-commerce consultant Ben Leonard offers a comprehensive approach to scaling a business from seven to eight figures, emphasizing mindset shifts, quality investment, and strategic partnerships. Entrepreneurs must shift their mindset to view their brand as a major player, recognizing the need to build a high-performing team. While cost-cutting may seem appealing, prioritizing quality over savings is crucial to long-term success. Additionally, fostering strategic partnerships with manufacturers and suppliers can optimize the supply chain and drive efficiency.
In this episode of the eComm Breakthrough Podcast with Josh Hadley, Ben Leonard, Co-founder of Ecom Brokers, shares exclusive insights into scaling e-commerce businesses to eight figures and beyond. Ben delves into the inspiration behind his book, Quit Stalling and Build Your Brand, outlining its role as a strategic roadmap for aspiring entrepreneurs. He candidly discusses the valuable lessons learned from past mistakes and offers practical advice on overcoming barriers to global expansion in the e-commerce landscape.
Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Ben Leonard on LinkedIn | Email | Website | X/Twitter | Instagram | TikTok Ecom Brokers Quit Stalling and Build Your Brand: You Don’t Need an MBA to Crush It in Ecommerce by Ben LeonardSpecial Mention(s):
Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn SoStocked John Derkits on LinkedIn | X/TwitterRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast -
Izabella Ritz is the Founder and CEO of Ritz Momentum, a one-stop shop for Amazon business services. Drawing on her experience of starting an Amazon business in 2015, Izabella launched Ritz Momentum to help busy students who are eager to venture into the Amazon business. A seasoned entrepreneur, Izabella embarked on her journey into business at the age of 17. She has established and sold multiple companies throughout her career, cultivating expertise in e-commerce, SEO, and digital marketing.
In this episode…In the rapidly evolving Amazon landscape, relying on generic or "me-too" products is an outdated strategy bound to yield subpar results. The contemporary market, driven by consumer preferences, favors innovation. How can you meet consumer demands to secure a competitive edge on Amazon?
For seven-figure sellers aspiring to reach eight figures and beyond, Izabella Ritz, a seasoned Amazon seller, advocates a strategic approach encompassing three pivotal steps: prioritize the launch of new products, leverage validation data, and implement effective product differentiation. Central to business growth is the expansion of your product line, but as product launches entail inherent risks, Izabella underscores the importance of keenly monitoring analytics and metrics and refining the validation process. Additionally, she recommends employing strategies such as customer reviews, utilizing AI tools for feedback interpretation, and harnessing platforms like PickFu for testing product ideas. By integrating AI insights, businesses can create products that more precisely align with customer needs.
In this episode of the eComm Breakthrough Podcast with Josh Hadley, Izabella Ritz, Founder and CEO of Ritz Momentum, explores the critical role of product research and validation in propelling brands beyond eight figures. Izabella shares her motivation for establishing Ritz Momentum, emphasizes the significance of regularly introducing new products for Amazon sellers, offers guidance on expanding product lines, and more.
Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Izabella Ritz on LinkedIn Ritz MomentumSpecial Mention(s):
Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Perry Belcher on LinkedIn Bradley Sutton on LinkedIn Alex Hormozi on LinkedIn Jason Fladlien on LinkedIn Michael E. Gerber on LinkedIn $100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi One to Many: The Secret to Webinar Success by Jason Fladlien Data Dive The Data Analytics Boot Camp at UNC Charlotte Smart Scout Helium 10 Seller Tools Billion Dollar Seller Summit (BDSS)Related Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast “The Ultimate Amazon Product Launch Strategy” with Matt Altman on the eComm Breakthrough Podcast -
Steve Cadigan is the Advisor and Talent Hacker at Cadigan Talent Ventures, a talent strategies advisory firm based in Silicon Valley. He’s also LinkedIn's inaugural Chief HR Officer and author of Workquake: Embracing the Aftershocks of COVID-19 to Create a Better Model of Working. A luminary in talent advisory, Steve is sought after by esteemed organizations like Google, Salesforce, the Royal Bank of Scotland, and the BBC. His expertise also benefits top-tier venture capital and consulting firms, including Sequoia and McKinsey.
Throughout his illustrious career, Steve has consistently excelled in team-building, shaping workplace culture, and transforming organizations into world-class performers. Acknowledged by publications such as The Wall Street Journal and Fortune Magazine, Steve was named one of the Top 200 Global Thought Leaders in People and Talent in 2021. Recently, he transitioned to assisting new businesses and entrepreneurs in shaping workplace cultures and building teams to scale their enterprises.
In this episode…In the competitive world of recruitment, discovering A-level talent demands a strategic approach. To facilitate more informed decisions in assembling a high-performing team, what are essential questions to ask to gather a deeper understanding of candidates?
Uncovering A-level talent necessitates a thoughtful approach. To build a high-performing team, former Chief HR Officer of LinkedIn Steve Cadigan advises defining the culture you aim to cultivate within your organization. Besides asking what sets you apart from industry giants, clarify why potential employees would choose your company. During the interview process, Steve says it’s vital to delve into the candidate's resumé to understand why they left previous roles and pinpoint their proudest achievements. Uncover their experiences with managers — both positive and negative — to gauge their expectations. Additionally, assess the environments where they've thrived or created. A critical aspect is the questions candidates pose, reflecting their engagement and understanding.
In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Steve Cadigan, Advisor and Talent Hacker at Cadigan Talent Ventures, about essential elements to shape your company culture and assemble teams to elevate your brand. Steve advises on how to build a strong company culture for success and scalability, how to attract and retain the right employees, and shares strategic hiring processes and interviewing techniques.
Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Steve Cadigan on LinkedIn | Website | TikTok Workquake: Embracing the Aftershocks of COVID-19 to Create a Better Model of Working by Steve CadiganSpecial Mention(s):
Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber The Fifth Discipline: The Art & Practice of the Learning Organization by Peter M. Senge The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning Organization by Peter M. Senge Calm Shou Zi Chew on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast -
Jason Snider is the Founder and CEO of Aspyr Advisors, a bookkeeping and business advising firm. He’s also the Co-founder and Managing Director at Summit eCommerce Advisors, an accounting firm supporting e-commerce professionals. Twenty years in the accounting industry exposed Jason to the challenges e-commerce entrepreneurs face utilizing traditional accounting, and it inspired his vision to create improved solutions. Additionally, as a Certified Profit First Professional, he coaches entrepreneurs by providing them with the tools needed to scale their businesses.
In this episode…Bookkeeping is essential for operating a profitable e-commerce business because it helps owners organize and access their finances, plan an annual budget, and understand their financial health. And while it may be cost-effective to do your own bookkeeping, not having thorough accounting knowledge could cause your company to lose money. So how can entrepreneurs manage their company’s finances like an accounting professional?
Regardless of the method used to log company spending, business owners should habitually review their financial records on a monthly basis. This allows for monthly comparisons and identifying areas where additional spending or cuts may be beneficial. Jason Snider, a certified accountant, recommends using a reliable accounting system such as A2X to accurately track the cost of goods and other data input. Another method for properly managing company funds is implementing a Profit First system. This accounting strategy aims to help small businesses improve their cash flow and profitability by setting aside a percentage of revenue as profit before paying expenses.
In today’s episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Jason Snider, Founder and CEO of Aspyr Advisors, to discuss innovative e-commerce bookkeeping. Jason shares common bookkeeping mistakes, methodologies for tracking and reconciling the cost of goods, and expounds on the Profit First strategy and how to execute it.
Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Jason Snider on LinkedIn Email Jason Snider: [email protected] Aspyr Advisors Summit eCommerce AdvisorsSpecial Mention(s):
Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn Profit First: Transform Your Business From a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz Rescue Time Pomodoro Timer Cyndi Thomason on LinkedIn Xero A2XRelated Episode(s):
“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” -
Cyndi Thomason is the Founder and President of bookskeep, a financial management tool for e-commerce offering bookkeeping, invoicing, and expense-tracking features. As a master-level certified Profit First professional and certified Fix This Next coach, Cyndi works with e-commerce clients to help them achieve long-term profitability in their business. As an industry thought leader, she devotes much of her time speaking at various events, webinars, and podcasts, including ASD Market Week, SellerCon, Prosper, eCommerceFuel Live, Freedom Ticket, and Bright Ideas. In January 2019, Cyndi released Profit First for Ecommerce Sellers, a best-selling guide that focuses on four critical areas: managing inventory, relying on debt, understanding financial data, and maintaining focus.
In this episode…Profit First is a financial management system created by author Mike Michalowicz. The fundamental idea is to prioritize allocation over traditional accounting. The system emphasizes the importance of setting aside profit to drive long-term business success and encourages a disciplined approach to success. How can e-commerce sellers implement the Profit First methodology to maintain profitability while scaling?
Profit First professional Cyndi Thomason advocates three practices to accelerate scaling: optimizing inventory management, leveraging manufacturing partnerships, and strategically managing expenses. To enhance your inventory management, order less to ensure a rapid ROI. Cyndi notes that many e-commerce sellers should learn to negotiate with their manufacturers. Beyond building a relationship, practice the art of negotiation — it could secure you 0% financing. This is one of the quickest methods to scale your business. Lastly, focus on the three main drivers of expenses: inventory, Amazon FBA fees, and advertising spend — including assessing your COGS.
In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Cyndi Thomason, Founder and President of bookskeep, about profitability drivers to help your business scale. Cyndi shares her inspiration for writing Profit First for Ecommerce Sellers, lists common bookkeeping hurdles e-commerces sellers face, and explains how to implement the Profit First methodology.
Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Cyndi Thomason on LinkedIn | Email | Facebook | X bookskeep Profit First for Ecommerce Sellers: Transform Your Ecommerce Business From a Cash-Eating Monster to a Money-Making Machine by Cyndi ThomasonSpecial Mention(s):
Adam “Heist” Runquist on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Profit First: Transform Your Business From a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz Buoyant: The Entrepreneur’s Guide to Becoming Wildly Successful, Creative, and Free by Susie deVille Andrew Youderian on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast -
Brett Curry is the CEO and Co-founder of OMG Commerce, a performance marketing agency working with top DTC e-commerce brands like Native, BOOM! by Cindy Joseph, Organifi, and more. As CEO, Brett is responsible for supporting specialists in developing and improving key strategies and methodologies. As a thought leader in the e-commerce industry, he is a repeat presenter at top industry events, such as IRCE, Traffic & Conversion Summit, and Content & Commerce. Brett also hosts eCommerce Evolution, a podcast focused on helping aspiring e-commerce entrepreneurs grow their businesses.
In this episode…In the ever-expanding realm of e-commerce, being an Amazon-first brand comes with its challenges and opportunities. What are some actionable steps to ensure your brand survives and thrives in a competitive marketplace?
To significantly elevate your brand presence and drive sales, e-commerce specialist Brett Curry advises optimizing your brand presence, utilizing Google Ads to direct traffic, and exploring external marketing channels. Maximizing your brand identity on Amazon ensures your product line is comprehensive, cohesive, and well-defined. To do this, incorporate a brand name, mission, vision, and values to resonate with your target audience before leveraging external marketing sources such as Google Ads. By refining your Amazon funnel, you enhance your optimal conversion rates. Brett explains while Amazon is a powerhouse, diversifying your marketing channels is a strategic move. Don’t be afraid to experiment with various marketing platforms like Facebook ads, Instagram, and YouTube, which drive traffic back to your Amazon store.
Join Josh Hadley on this episode of the eComm Breakthrough Podcast where he is joined by Brett Curry, the CEO and Co-founder of OMG Commerce, to discuss strategies for increasing brand sales DTC and on Amazon. Brett emphasizes the importance of brand identity, external marketing, and experimenting with different opportunities to grow your brand.
Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Brett Curry on LinkedIn | Website | PodcastSpecial Mention(s):
Adam Heist on LinkedIn Kevin King on LinkedIn Michael Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber Discipline Is Destiny: The Power of Self-Control by Ryan Holiday Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath Sunsama Nik Sharma on LinkedIn Moiz Ali on LinkedIn Jason Goldberg on LinkedIn Scot Wingo on LinkedIn Jason & Scot ShowRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” on the eComm Breakthrough Podcast “Increase Organic Amazon Ranking Through Google Ads” with Tyler Gregg on the eComm Breakthrough Podcast - Показать больше
