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In episode #113 of 🎙️The Business Case For Women’s Sports, presented by Ally, we’re discussing a new report from Gather that analyzed the landscape of sports sponsorships among Fortune 500 companies.
The data revealed that 6% - or 33 companies - have sponsorship deals with the WNBA, NWSL, and PWHL, and of the 40 industries studied, not one sponsors women’s sports exclusively.
The apples-to-apples comparison between men’s & women’s sports leagues found that:
🏀 48 Fortune 500 companies sponsor the NBA, while 15 sponsor the WNBA
⚽️ 51 Fortune 500 companies sponsor the MLS, while 19 sponsor the NWSL
🏒 50 Fortune 500 companies sponsor the NHL, while 3 sponsor the PWHL.
In this episode, hear Dave Gaspar, the head of innovation at Gather, talk about the new report, and provide insights around what the data means for the future of women’s sports.
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In episode #112 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Kayla Green, the CMO of ATHLOS, which is a first-of-its-kind track event bringing together the fastest women in the world to compete for the largest purse ✨ever ✨for a women’s-only track event.
On September 26th, ATHLOS will bring the fastest women in the world to New York’s Icahn Stadium to compete for a $500,000 prize purse + 10% of the event’s revenue.
The event is backed by Alexis Ohanian (the Founder of Reddit and Seven Seven Six Ventures and the husband of Serena Williams) who believes track & field is the next big opportunity in women’s sports.
ATHLOS NYC will feature six events: the 100m, 200m, 400m, 100m hurdles, 800m, and 1500m, and will be broadcast via YouTube, X, ESPN+, and DAZN.
Fans will not only see the fastest women in the world compete, but the event will also be headlined with a musical performance from Megan Thee Stallion.
In this episode, hear Kayla & Caroline discuss all of the details of ATHLOS, and how the event is raising the bar for women in track & field.
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In episode #111 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Santia Deck, a former track and field collegiate athlete who is trailblazing in women’s sports both on & off the field.
Santia first made history by signing the largest contract in the history of women’s tackle football - with being offered a multi-million dollar contract.
In the Summer of 2020, Santia made history again by becoming the first female athlete to own her own sneaker company, TRONUS.
In this episode, hear Santia discuss her work both on & off the field and talk about it’s great business to invest in women athletes.
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In episode #110 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Janelle Anderson, the CEO of RIP-IT Sports.
The team at RIP-IT believes that women & girls deserve gear that fits flawlessly, performs optimally, and mirrors the unique requirements of all female athletes.
They are working to create better, more protective safety and performance gear for female athletes to help them elevate their game.
In this episode, hear Janelle & Caroline discuss how RIP-IT is making big moves with apparel and equipment for girls & women in volleyball, softball and soccer.
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In episode #109 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Cameron Rogers, a Private Wealth Advisor at Ellevest.
Ellevest is a woman-first financial company that is on a mission to get more money in the hands of women - which includes the sports industry.
In this episode, hear Cam & Caroline discuss why “nothing bad happens when women have more money”, how people can invest in women’s sports, and why it’s a big mistake to treat women’s sports solely as a “charity.”
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In episode #108 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Khristina Williams, a New York City based multimedia journalist, a Forbes 30 Under 30 honoree, a prominent voice in women’s basketball media, and the host of iHeartMedia’s new women’s basketball podcast.
The show, “In Case You Missed It with Khristina Williams,” is a weekly podcast where Khristina breaks down the biggest stories in women’s basketball.
Khristina began her journey covering women’s basketball when she founded the social-digital media platform Girls Talk Sports TV in 2018 after recognizing a large gender gap in basketball coverage.
Fast forward, and today Khristina is changing the game by delivering fans daily, original programming for women’s basketball in a multitude of ways - including through her latest venture with iHeartPodcasts.
In this episode, hear Khristina & Caroline discuss the story behind “In Case You Missed It with Khristina Williams” and why regular coverage of women’s basketball is essential to growing the game.
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In episode #107 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Julie Haddon, the Chief Marketing & Commercial Officer at the National Women’s Soccer League (NWSL).
The NWSL is breaking records at every turn. In the last year alone:
⚽️ Sponsorship revenue is up 43% 💰 The players salary cap is up to $2.75M (up from $1.375M) 🎟️ Ticket resale value is up 49%👏 Game attendance is up 42%📲 Social impressions are up 94%🎽 Merchandise sales are up 300% on NWSLShop.com📺 The league’s new media rights deal with Amazon, CBS, ESPN, and Scripps is worth $240 million (previous deal was $1.5 million with CBS)In this episode, hear Julie & Caroline talk about the incredible growth of the league, and make the business case for why the NWSL is the fastest growing professional women’s sports league in the world.
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In episode #106 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Amanda Vandervort, the President of the USL Super League.⚽️
Kicking off on Saturday, August 17th, the USL Super League is a brand new professional women's soccer league in the United States.
As a Division I league, the USL Super Leagues aims to increase the number of professional women's soccer teams in the country, and create more jobs for women at the highest level of the sport.💰
In this episode, hear Amanda and Caroline discuss the league’s plans, and how the USL Super League is setting out to be a global leader in women’s soccer.
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Episode #105 of 🎙️The Business Case For Women’s Sports, presented by Ally, hear from Dr. Nefertiti Walker, the co-author of the new book: “Slaying the Trolls! Why the Trolls are Very, Very Wrong About Women and Sports.”
Dr. Walker recently co-authored the book with Dr. David Berri to give those who love women’s sports all the evidence they need to win the fight against online “trolls” who naysay or question the value of women’s sports.
In the book, Berri & Walker use arguments, humor, and empirical evidence to prove that what the “trolls” are saying is completely inconsistent with reality – and debunk the antiquated myths that exist about women’s sports.
In this episode, hear Dr. Walker tell the story behind the book, and break down why the “trolls” are very, very wrong about women and sports.
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Just in time for the Paris 2024 swimming competitions… 👀🏅
Episode #104 of 🎙️The Business Case For Women’s Sports, presented by Ally, featuring Shana Ferguson from USA Swimming.
USA Swimming has had quite a year leading up to the 2024 Paris Olympics.
ICYMI, the 2024 USA Olympic Trials took place at Lucas Oil Stadium in Indianapolis, Indiana – which is typically the home of the NFL’s Indianapolis Colts.
The venue allowed for the biggest crowd in history for an indoor swim meet, and viewership across every night of the Trials averaged 3.4 million viewers on NBC, making it the most-watched Olympic Trials since 2016.
In this episode, hear Shana share valuable insights around championing gender equity, and why marketing & uplifting women’s swimming has been a golden marketing strategy.
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In episode #103 of 🎙️The Business Case For Women’s Sports, presented by Ally, hear from Phil Thomson, the Chief Data Scientist at Parity.
Parity just released what could be the largest study of women’s sports fandom ever.
In partnership with SurveyMonkey, Parity polled over 14,000 global consumers to find out who’s watching women’s sports, why, and what they think of women athletes.
Their research revealed that:👇
📺 73% of people watch women’s sports at least a few times a year, and a higher percentage of *men* watch women’s sports more frequently than women.🛒 Women’s sports fans are 2.8x more likely to purchase a product recommended by a female athlete than by another type of influencer.🛍 32% of *all* women's sports fans are more likely to purchase from a brand that supports women's sports or partners with women athletes, and that number jumps to 44% for U.S. *female* fans of women's sports specifically.📈 25%-33% of women’s sports fans are watching more women’s sports this year compared to last year.💰 50% or more of respondents believe that brands are not investing enough in women’s sports compared to men’s sports.In this episode, hear Phil & Caroline dig into the glass-shattering research, and hear the newest data behind why it’s good business to invest in women’s sports.
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In episode #102 of 🎙️The Business Case For Women’s Sports, presented by Ally, hear Dr. Jessica Hammond-Graf & Katherine Aversano tell the story behind the formation of Women’s Elite Rugby: a new professional women’s rugby league launching in 2025.
Women’s rugby is one of the fastest growing team sports in the world, with more than 2.7 million women playing across the globe in professional leagues, at the Olympics, and at universities.
The team at WER is looking to capitalize on the growth of the sport and build a strong presence & pipeline in the U.S. ahead of the 2033 Women’s Rugby World Cup - which will take place in the United States for the first time in history.
In this episode, hear the story behind WER, and why women’s rugby is poised for considerable growth in the U.S.
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In episode #101 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Gokey, the Head of B2C Marketing for North America & the U.K at Klarna.
Megan’s team at Klarna recently partnered with Sports Innovation Lab to study the untapped potential of the women's sports merchandise market.
Their study, titled: Rep Her: Revealing the Unmet Demand for Women’s Sports Merchandise revealed that the potential market size is $4 billion, and that there are significant disparities when it comes to availability & quality in women’s sports merchandise compared to men’s sports.
A few of the key findings include:
Women’s sports fans make more purchases per year than men’s sports fans -- and spend more per year on merchandise than men’s sports fans.For every 9 pieces of men’s sports merchandise that are available for purchase, women’s sports have just 1.79% of surveyed respondents reported they would purchase more women’s sports merchandise if there were more options available to them.In this episode, hear Megan & Caroline dig into the research and discuss why it’s bad business to neglect creating merchandise for women’s sports fans.
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Today, we are celebrating an incredible milestone at GOALS: the 100th episode of 🎙️The Business Case For Women’s Sports, presented by Ally. 🎉
To mark the moment, we are flipping the script & putting Caroline in the guest chair to share the story of how GOALS and this podcast got started.
As a special treat, our friend Ellen Hyslop - Co-Founder of The GIST and host of The GIST of It podcast - will serve as a guest host to interview Caroline about her entrepreneurial journey.
In this episode, hear Caroline share the founding story of GOALS and 🎙️The Business Case For Women’s Sports, presented by Ally, and hear Ellen & Caroline talk about why it’s good business to go all-in on women’s sports.
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In episode #99 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Esther Wallace, the CEO & Creative Director of Playa Society.
Playa Society is a streetwear brand known for one-of-a-kind, hand-drawn women’s sports merchandise.
In 2018, Esther merged her core passions - design, fashion, and basketball - to create Playa Society.
Today, Playa Society is a leading women’s sports merchandise brand that has raised the standard for the whole industry by centering design, quality, and storytelling for female athletes + their fans.
In this episode, hear Esther tell the whole story behind the creation of Playa Society, and why she believes it’s great business to invest in women’s sports.
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In episode #98 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Grace Ahrens, the Executive Director of Women in Soccer.
Women in Soccer (WIS) is a free network that supports all women and underrepresented individuals connected to the soccer industry.
WIS is a hub of resources to help individuals find job opportunities, professional development resources, and like-minded folks in soccer.
In this episode, hear Grace & Caroline discuss why Women in Soccer exists, and how the team is working to get more women & diverse voices working in the beautiful game.
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THE US WOMEN ARE YOUR 2024 TST CHAMPIONS! 🏆
To celebrate, we have a SPECIAL episode of 🎙️The Business Case For Women’s Sports, presented by Ally, for you.
LIVE from this year’s TST, meet Heather O’Reilly - a former USWNT member, the Captain of the US Women’s team at TST, and one of the key leaders behind the creation of the 1st-ever Women’s TST.⚡️
TST (aka The Soccer Tournament) - is a men’s & women’s 7v7, winner-take-all, professional soccer tournament.
In 2023, Heather entered the only all-women’s team in the 1st iteration of TST - before there was specifically a women’s edition of the tournament.
Fast forward a year, and Heather & the leaders at TST worked together to establish the 1st-ever Women’s TST and bring on Ally as the Official Retail Banking partner of TST – which included sponsoring Heather O’Reilly + her TST team ‘US Women.’ (Ally Bank, Member FDIC)
Thanks to Ally’s help, the winner of the 2024 women’s bracket - which this year was the US Women! - took home $1 million – the exact same as the winning team of the men’s tournament.
In this episode, hear Heather & Caroline discuss how the Women’s TST came to be, and make the business case for investing big in women’s soccer.
This episode was recorded on-site during The Soccer Tournament in Cary, NC at WakeMed Soccer Park.
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In episode #96 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Liz Baker Plosser, the Editor-in-Chief of Women’s Health Magazine.
The team at Women's Health has always cared deeply about telling stories of women athletes & women’s sports, but under Liz’s leadership, WH is going deeper into their coverage of professional women’s sports.
In this episode, hear Liz & Caroline discuss why their increased coverage of women’s sports isn’t a “charity” play for Women’s Health; rather, it’s a top business opportunity + priority for the iconic brand.
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In episode #95 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Valerie Tyson, the Co-Founder and Head of Strategy and Sports at Unrivaled Group.
Valerie and her team at Unrivaled Group are passionate about helping women in sports break through barriers and generate their own wealth.
As a strategic digital organization with a focus in women’s sports + business, the Unrivaled Group creates brand-specific, AI & data-driven ecosystems to reveal true performance and consumer perceptions of brands to help them improve.
In this episode, hear Valerie discuss how the Unrivaled Group is working to change the game for women in business and sports by using data to level the playing field.
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In episode #94 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline chats with with Esmeralda Negron, the Co-CEO of Women's Sports at DAZN.
Esmeralda joined DAZN in August 2023 after co-founding ata football, which was a streaming platform + community for women’s football fans.
She led the growth of ata football from its inception in September 2020 to its acquisition by DAZN, managing all media rights, premium broadcast partnerships, product development, and strategic growth partnerships with professional clubs, leagues, and federations.
Now, in a first-of-its-kind role at DAZN, Esmeralda and her team are working to make DAZN the “global home for women's football.”
In this episode, hear Esmeralda & Caroline discuss why DAZN is so bullish on championing women’s football, and how they’re working to bring women’s football to the world.
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