Episodi
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No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Jess:
Jess Kenney has been a driving force in the music industry for 15 years, pioneering innovative solutions and creative problem-solving for artists and labels. As a proven leader, Jess built the streaming departments at both Verve Label Group and SoundCloud's Roster, fostering strong DSP and lifestyle account relationships over the last decade and building a rolodex of 450+ contacts. She specializes in commercial release strategy and is an advocate for true artist development and long-term artist career growth.
Her development and commercial release visions helped play a role in Grammy wins for Jon Batiste (Album of the Year), Samara Joy (Best New Artist), and Madison Cunningham (Best American Roots Performance). Her expertise also helped debut artist Laila! maximize her mega-viral success across two tracks (“Not My Problem” and “Like That”) in 2024, which combined achieved #1 on TikTok, YouTube, YouTube Shorts, #25 on the Billboard Hot R&B Songs Chart, multiple impacts across global Spotify Viral charts, and over 100M global streams.Beyond artist development, Jess's ingenuity led to the creation of the industry-wide World Sleep Day campaign, which elevated Classical music consumption worldwide. She now functions as Founder & Chief Strategist at her independent consulting firm, Jess Kenney Music Growth Consulting, LLC, creating growth opportunities and strategies for an exclusive cohort of developing and established music clients.
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No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Mogul:
Founded by the former Heads of Creator at SoundCloud, Mogul is an all in one business management app for musicians & their teams. Our Rocket Money-esque platform allows one to connect the sources that generate an artist's royalties, give them a total picture of their business, and then show where revenue is slipping through the cracks across all rights types. Like an always on audit.Mogul is tracking over $150MM in royalties across some amazing artists and teams.
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Episodi mancanti?
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No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Freddie:
Freddie is currently the Vice President of Digital Marketing and Strategy at Roc Nation and previously worked at 300/Elektra Entertainment. At 300/Elektra, he worked on clients such as Young Thug, Gunna, Maria Becerra, Waterparks, $NOT, Barns Courtney, and Highly Suspect on their digital and social media strategy on album, tour, brand music video, and marketing campaigns.
Before 300/Elektra, Freddie worked at Career Artist Management/Full Stop with artists such as Maroon 5, Big Boi and Chromeo, and previously with Robin Thicke, Iggy Azalea, Anitta, Miguel, Breaking Benjamin, A$AP Rocky, Juicy J, Breaking Benjamin, Gavin Degraw, Barenaked Ladies and more. His time there included marketing 9 top 10 Billboard albums, including #1 records for Robin Thicke's "Blurred Lines", Breaking Benjamin's "Dark Before Dawn" and Maroon 5's "V" and two #1 songs with "Blurred Lines" and "Girls Like You". Much of his work has included social media strategy, digital marketing campaigns, website creation/maintenance, finding new and exciting brands to partner up with and much more.
Additionally, he helped with the execution of large branded events such as Miguel's #WildHeartMotel and Big Gram's LA Pop Up Shop. He's also worked with brands: Nissan, Hyundai, Kia, VitaCoco, RED, Sonos, Samsung, Apple, The OSCARS, GRAMMYS and many more.
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No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Richard:
President and CEO for the American Association of Independent Music (A2IM), Dr. Richard James Burgess MBE has produced, recorded, and performed on many gold, platinum, and multi-platinum albums. He was previously head of business at Smithsonian Folkways Recordings where he produced Jazz: The Smithsonian Anthology, chronicling the history of jazz and The Smithsonian Anthology of Hip-Hop and Rap. His career path includes studio musician, touring musician, recording artist, producer, manager, and label owner. He is known for his pioneering work with synthesizers, computers, sampling, EDM, New Romantics, early house music, as the inventor of the SDSV drum synthesizer and for coining the music genre terms EDM and New Romantic. His latest books are, The Art of Music Production: The Theory and Practice, 4th Edition and The History of Music Production (Oxford University Press). Burgess has been listed multiple times as a Power Player and an Independent Power Player by Billboard and has received awards from Music Week, the British Arts Council, the Greater London Arts Association, the Park Lane Group, and the British Council for Education. He was awarded an MBE (Member of the Order of the British Empire) in the Queen’s New Year’s Honors list 2022.
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No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Jenna:
Jenna LoMonaco is a Digital Marketing expert who has used her love of music and knowledge in the social media space to help break up and coming artists into the mainstream music space for over 17 years
After studying audio production and working at a recording studio straight out of college, she truly started her career in PR at Girlie Action in 2005. In 2007 Jenna got her first big role at an up-and-coming record label, Glassnote records as the Head of New Media. It was there where she blossomed her skills in the digital space, helping break artists such as Mumford & Sons, Phoenix, and Childish Gambino. After 5 years at Glassnote, she left to join the new Label Services branch at Kobalt- Kobalt Label Services. Jenna worked in the digital department where she handled digital strategy for artists such as Martina McBride, Lenny Kravitz, and New Kids on the block.
In 2015 as Island Records was relaunched as a solo label after separating from Def Jam, Jenna joined the Island team to run the Digital Marketing department. It was here that she begin to work with a newly signed teen artist, Shawn Mendes. Using her social media knowledge she helped create a social media strategy to help grow Shawns social following into the multi-millions. She also lead the digital marketing efforts for artists such as Jessie Reyez, Nick Jonas, The Killers, Elton John, Bon Jovi, Tove Lo, Fall Out Boy, and Demi Lovato.
In 2021 Jenna Joined ONErpm to lead their US Marketing team. Since then she has doubled their marketing staff and launched new marketing services including Digital Strategy, Brand Partnerships and Sync. Aside From leading the US Marketing team Jenna also oversees all ONErpm events as well as coordinating the Global Marketing Team. Jenna's journey in the music industry highlights her dedication to supporting artists and her deep understanding of digital marketing, making her an invaluable asset in helping talent reach their full potential.
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No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Jeremy:
Jeremy Gruber is the Head of Artist Marketing & Digital Strategy at Friends At Work, representing artists including John Legend and Charlie Puth among many others. Jeremy has spent over a decade working with artists at all levels helping them grow their brand and businesses by bringing together traditional marketing with the latest technology. After graduating with a Music Industry degree from USC, Jeremy started his career helping to manage the wine label, public speaking and corporate career of Mick Fleetwood at Sabre Entertainment. He then ran digital for 10th Street Entertainment and Eleven Seven Music working with bands including Mötley Crüe, Papa Roach, and Blondie. In 2010, he joined Concord Music Group helping to establish the direct to consumer team and build the digital marketing & strategy department where he worked with legends like Paul Simon, Paul McCartney, and James Taylor. Jeremy was also an adjunct professor in the USC Music Industry Program where he taught music marketing for six years, and was a partner in the marketing tech platform, found.ee which sold to Downtown Music in 2021. In addition to his work with artists, he frequently advises music tech startups and is passionate about mentoring future music executives and artists.
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No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.About Liza:
Liza has spent +15 years working at record labels including Rounder Records, Concord, and Universal Music Group both in marketing and streaming. Artist campaign highlights include: Alison Krauss, Steve Martin, Bobby Rush, Bela Fleck, Dolores O’Riordan, Sierra Hull, JD McPherson, The Beatles, The Rolling Stones, Lil Wayne, The Motown Catalog, and Janet Jackson. She now runs Salt Lick Incubator, a non-profit that supports emerging artists through grants, The Salt Lick Sessions series, writing camps, retreats, mentorship, and community building.
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No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.About David:
David M. Israelite is President and CEO of the National Music Publishers’ Association (NMPA), a position he has held since February 2005.
Israelite is responsible for overseeing all aspects of NMPA’s operations, from legal strategy and implementation to government affairs and advocacy. His leadership has produced revolutionary successes on behalf of publishers including the largest CRB rate increase in history, groundbreaking industry collaboration in royalty rate agreements, landmark settlements and model licenses with streaming platforms, and ultimately raising the profile of the publishing community. Additionally, Israelite was instrumental in guiding the effort to modernize copyright laws culminating in the Music Modernization Act (MMA) and the subsequent creation of the Mechanical Licensing Collective (MLC).
He has been named to Billboard’s Power 100 multiple times and serves on the boards of the Songwriters Hall of Fame, the Country Music Association and Special Olympics DC. He also serves as the President of the NMPA S.O.N.G.S. Foundation (Supporting Our Next Generation of Songwriters) which supports songwriters through funding scholarships and direct services, among other assistance.
Prior to leading NMPA, Israelite held senior positions in various capacities for the U.S. government including at the Department of Justice where he served as Deputy Chief of Staff and Counselor to the Attorney General of the United States and was appointed Chairman of the Department’s Task Force on Intellectual Property. He also worked in the U.S. Senate where he was Administrative Assistant (Chief of Staff) for Missouri Senator Kit Bond. Previously, Israelite also practiced law in the Commercial Litigation Department at the firm of Bryan Cave, LLP in Kansas City, Missouri.
Israelite earned his Juris Doctor from the University of Missouri and his undergraduate degree from William Jewell College.
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No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About John:
UNDRCVR Entertainment Co-Founder John Franck has been at the forefront of Independent music for over 20 years. John’s held senior executive positions as Head of Marketing, Business Development and Digital Commerce at a variety of companies. Most recently, he was the Executive Vice President of Commerce and Marketing at ADA/Warner Music Group and CMO at 300 Entertainment -- a start-up he joined at its formation. John was recognized by Billboard in 2021 + 2020 as an ‘Indie Power Player’ and a 2019 ‘Digital Power Player’. He has worked with a wide range of artists and influencers, including DJ Khaled, Migos, The Pretty Reckless, Cheat Codes, Young Thug, RZA, SAINt JHN, Highly Suspect, Coheed & Cambria, Dixie D’Amelio, Papa Roach, Fetty Wap, AJR, The Sword, Ghostemane, The Hold Steady, Augustana, Maggie Lindemann, Hatebreed, Iron Maiden and many others.
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No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.About Andre:
Andre Torres is the former SVP of Global Catalog Development and Marketing at Warner Music Group where he led one of Warner Recorded Music’s global catalog content development and marketing teams. Working closely with frontline labels and artists, he strategized new catalog opportunities in A&R, content development, consumption, and marketing, including digital and physical catalog campaigns. He joined WMG after serving as Head of Catalog, Artist and Label Partnerships at Spotify where he led all North American catalog initiatives. He previously served as Vice President of Urban Catalog at Universal Music Enterprises (UMe), the global catalog division of Universal Music Group (UMG), where he oversaw the strategy and implementation of A&R, sales, branding, and marketing campaigns for hip-hop, rap, and R&B among other genres in urban music.
With a background in media, Torres comes with a wealth of music knowledge and entrepreneurial experience. Torres founded the highly regarded quarterly music magazine Wax Poetics in 2001, featuring an eclectic mix of artists from Public Enemy to Daft Punk. The New York Times Style Magazine named the publication, “The best and most exquisitely laid-out music bimonthly in America.” There he grew the magazine into a global movement of vinyl collectors, DJs, and music enthusiasts interested in tracing hip-hop’s DNA back through its roots. This led to an encyclopedic exploration of everything from R&B and jazz, to reggae and Afrobeat. Torres also oversaw the expansion of the brand into foreign-language Japanese editions, book publishing, and a record label.
After fifteen years at the helm of Wax Poetics, Torres joined the Brooklyn lyrics website Genius as Executive Editor. In addition to ensuring the editorial quality of the site’s crowd-sourced material, he managed a group of editors providing content for the “Behind the Lyrics” collaboration with Spotify. The fast-paced start-up environment provided a window into a highly engaged online community of music fans at the forefront of the shift in music consumption.
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No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.About Joe:
Joe Aboud is a music executive at the intersection of artist development, marketing, and commerce. His music consultancy firm – 444 Sounds – oversees strategy & promotion for clients including record labels, distributors, artist managers, as well as both signed & independent artists. Here, he works with clients like Warner Records/Major Recordings, Concord Music Group, Sony Music, UnitedMasters, Brianna Mazzola, Cash Cash, Anees, and Tank God, among others to provide additional customized services for results-driven artist growth. In addition to an artist management arm, the company delivers marketing solutions for artists & records, with an emphasis on fan community building.
Previously, Aboud most recently led marketing and streaming for independent label HITCO, working with artists such as 2x GRAMMY Award-Winner SAINt JHN, Jennifer Lopez, Dixie D’Amelio, and the Dalai Lama (yes, you read that correctly). He also was at Atlantic Records, where he facilitated marketing plans for GRAMMY-Award winning & nominated projects including Elderbrook and Anitta, as well as multi-platinum artists Clean Bandit, Skrillex, David Guetta, Cash Cash and more. In the early days of Apple Music, Aboud worked at the streaming service on the Artist & Label Relations team where he developed internal tools, policies, and best practices for its launch. Beyond his day job, he’s an Advisory Board Member for Musicians on Call and has been an NYU alumni mentor. -
No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.About Ashley:Ashley Austin is the founder & CEO of Artist Legacy Group (ALG), a full-service estate management firm devoted to managing the legacies of iconic personalities, including overseeing the licensing of name, likeness, and other intellectual property rights for film, television, literary, and documentary projects, brand collaborations, and consumer products.Her carefully curated roster is made up of household names, including culturally significant artists like Ronnie Spector and the Ronettes, Sam Cooke, John Belushi and the Blues Brothers, DMX and so many more creators who have impacted our collective pop culture in important ways.With just under two decades in the business, Austin sits at an enviable position in the industry. A digital native, full of fresh ideas and youthful vigor, she pairs an innate understanding of how to succeed in today’s fast-moving digital marketplace with a restrained, sober respect for the challenges stewards face when managing an important legacy, earned over her many years working directly with talent in the music business.
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No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Todd:
With a decade of experience, Todd Tescher has navigated the complex intersection of music, technology, and commerce from both a major label and independent perspective, mostly sitting in the distribution or label space. As the Head of Digital & Commercial Partnerships at Glassnote Entertainment Group, Todd spearheads global streaming and digital campaigns for a phenomenal roster of artists, including Mumford & Sons, Phoenix, and Aurora, amongst many other acts. His strategic and innovative approach have not only elevated the visibility and success of these artists but have also forged lasting partnerships with major streaming and digital platforms. Prior to his current role, Todd was part of the digital sales team at Sony’s The Orchard overseeing their relationship with video focused DSPs, and he started his career as a member of Universal Music Group’s global Commercial Partnerships team. With a keen eye for digital trends and a passion for driving engagement, and of course stellar music, Todd continues to leverage technology and creativity to connect artists with audiences in new and impactful ways. Todd has had the pleasure of working on a plethora of campaigns across all genres including: Bad Bunny, Caroline Polachek, Jack White, Kelsea Ballerini, Nas, and Daddy Yankee to name a few.
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No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Sam:
Sam Juneman is a violinist, wife, sister, daughter, friend and SVP at Iconic Artists Group, an Azoff Company. She's spent the last 15 years of her career working with labels, managers and artists to embrace data and technology to connect with their fans - most recently with Marketing, Sales, and Strategy positions held at Iconic, Universal and Warner. Sam holds her Masters and Bachelor degrees from University of Washington and University of the Pacific, and currently resides in LA california with her Husband Mike and dog Cassie.
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No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About JP:
As the CEO of Interlude Studios, John-Paul (JP) Morray founded Interlude Studios with the dream of building a multi-faceted entertainment company that enables culturally-definitive artists to deliver their philosophies & visions to the world. His journey started managing artists in his hometown of St. Louis. An ambivert with an innate ability to express his creative tendencies through the lens of an executive, JP decided to dive headfirst into the music industry with nothing but a backpack, cheap round-trip tickets from St. Louis to L.A., and a profound love of music and people.
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No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Karl:
Karl Fowlkes, Esq. is an internationally recognized entertainment lawyer, music business professor and entrepreneur who has negotiated groundbreaking deals and disruption in entertainment and new media.
Following a short stint at Bloomberg L.P. after law school, Karl boldly opened his own law practice, The Fowlkes Firm. Over five years, The Fowlkes Firm negotiated over $60 million worth of deals for artists, music producers, joint ventures and innovative record companies. The firm’s clients include artists, musicians, athletes, producers and creative companies that have amassed billions of streams, RIAA certifications, GRAMMY awards, and more. Karl’s advocacy for music producers and commitment to innovative deals and education for creatives has garnered appreciation from the likes of Boardroom, CNN, ABC News, Complex, Rolling Stone, Variety, among others. He’s been named on Bloomberg Law’s 40 Under 40 List and a “Top Music Attorney” by Billboard two times.
In addition to building The Fowlkes Firm, Karl is an equity partner in EVGLE LLC, a full service recording, publishing and venture company home to chart-topping artist Blxst. At EVGLE, Karl alongside Blxst and Vic Burnett lead a talented and focused group disrupting the business of Hip-Hop, Technology and Venture.
When not building businesses, Karl educates as a Music Business Professor at Drexel University. Karl's courses include: Hip-Hop Evolution, Music Publishing, Contracts in the Music Industry and Copyright Law. In addition, he’s consistently delivered initiatives throughout the entertainment and media business outside the classroom involving 41 free articles and three full-scale music business exams open to all.
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No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Mike:
A 13+ year music industry veteran, Mike has held positions at Warner's Alternative Distribution Alliance (ADA) and Razor & Tie, based in New York. In his current role as Vice President, Artist & Label Services at ADA, Mike oversees strategic digital marketing and audience development efforts for its Label Services partners and independent distributed labels, in addition to leading commercial relationships with TikTok, Meta, Snapchat, and YouTube. An accomplished multi-genre marketer, Mike has driven campaigns for Macklemore, Ciara, Big Freedia, Central Cee, Dropkick Murphys, Peter Gabriel, Papa Roach, and more. His work on trending songs from Dixie, Dylan Conrique, and Strange Fruits Music has been featured in Business Insider, Music Ally, and led to panel appearances at the annual A2IM Indie Week conference.
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No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Jesse:
Jesse comes with 20 years of experience working with major record companies as well as the biggest digital, tech, and management partners around the world. His expertise centers on best in class holistic artist marketing and digital strategy. He has held executive level label positions in Los Angeles, Sydney, and London across multiple departments including Marketing, Digital, Commercial, Artist Social, Advertising, Influencer, and Technology.
Furthermore, he is a well-respected and highly connected marketer across the industry and has spearheaded some of the biggest global success stories for artists and labels like Dua Lipa, Zach Bryan, Bebe Rexha, Justice, Charlie Puth, OVO Sound, Atlantic Records, Warner Records, ADA, and more. This trajectory culminated in 17 years in the major label system and then launching his own artist agency CONCAVE CREATIVE where he consults, manages, and markets for a multitude of artists, tech companies, and labels.As of the beginning of 2024, he is now the GM and SVP Marketing of North America for Kartel and working to support artists across all areas of the business in the states.
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No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About LaTecia:
LaTecia Johnson is a senior entertainment & technology executive and entrepreneur at the intersection of culture, community, and creativity. As Founder of Visionary Rising (VSNRY) – a creative studio for ambitious brands and creators ready to scale – she’s focused on building safe digital spaces while doing innovative work for rising and global acts. Her career includes stints at Fortune 100 companies such as Apple, Microsoft, and Nielsen Media, as well as high-growth startups such as Decent Labs, A Cloud Guru, and more. In everything she does, LaTecia works to transform ideas into full-scale endeavors while delivering high-impact outcomes for global clients using a combination of data, actionable insights, emerging social trends, and interactive content.
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No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Nate:
Nate Sirotta has been working in music publicity & marketing for 12 years. He currently runs Impulse Artists, a boutique PR, marketing, & consulting agency launched in 2012. Throughout his career, Nate has engaged in over 500 artist campaigns and worked alongside all 3 major label umbrellas, including a two-year in-house consulting stint with UMG from 2016-2018. Nate has also represented independent distributors like AWAL, Symphonic, and Vydia, and many independent labels like Verswire, Ultra, Rostrum, Tooth & Nail, FiXT, and Nettwerk. Career highlights include client placements at Rolling Stone, Billboard, NME, MTV, Nylon, Paper Magazine, Alternative Press, PopSugar, American Songwriter + many others, and brand + app collaborations with Journeys, Uber, Vox/Korg, Shazam, Spotify, and Snapchat.
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