Episodi
-
Do influencers actually get to move for free these days? Piece of Cake Chief Marketing Officer Najah Ayoub has the answer to that question and many more influencer marketing queries.
-
Mercedes-Benz USA CMO Melody Lee on how the automaker is marketing EVs, hybrids and gas-powered SUVs at once as the electric market slows down. She also updates us on the brand’s sports marketing approach.
-
Episodi mancanti?
-
Jenny Danzi discusses ‘Better with Pepsi’ campaign
-
Rachel Keeton discusses reviving the Project Pabst music festival, returning to growth, and drawing on the passion of PBR fans
-
Karen Riley-Grant talks about what’s ahead for Vuori, including its media strategy, upcoming 10-year anniversary and store expansion
-
Global CMO Adrian Fung talks about AI tools, eBay’s media review and generational trends
-
Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.
-
JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.
-
Thomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, philosophy, and colors—and why now was the right time to roll them out.
-
Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppers
-
‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky says
-
CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversary
-
Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy.
-
VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.
-
Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcast
-
CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s ahead
-
Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing
-
Creative Director Kelly Warkentien talks about being more cost effective and flexible
- Mostra di più