Episodi
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Russ and Freddie wonder if there's such a thing as ethical advertising, discuss the greatest guerilla marketing tactics, man-bags, the resurgence of the love letter & Apple's new ads celebrating mediocrity.
Get in touch with Russ & Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information.
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Russ and Freddie explore the future of AI in marketing with Leandro Perez, Chief Marketing Officer for Salesforce Australia & New Zealand, as he shares insights on how Salesforce, the world’s #1 AI CRM, brings human expertise and AI agents together to drive customer success.
Get in touch with Russ & Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information.
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Episodi mancanti?
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Russ and Freddie have a plan to bring chess to the masses and discuss the dollar breakdown of the US election ad spend from both camps and what it could mean for the election outcome.
Get in touch with Russ & Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information.
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Russ and Freddie discuss VCE exams, interesting people at the races, attempt to fix Facebook Marketplace, discuss JB Hi-Fi's new billboard strategy and decide Tesco's new ad is genius.
Get in touch with Russ & Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information.
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Russ and Freddie weigh in on Zendaya's ON commercials, review South by Southwest in Sydney, look inside China's micro-drama industry and explain why the world’s biggest tech companies are buying nuclear power plants.
And Freddie has a pitch to fix 'the problem with young men'.
Get in touch with Russ & Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information.
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Russ and Freddie weigh up the benefits of creativity versus practicality, compare brand strategies from the big sneaker companies, present the case for chess as a commodity and discuss deception in political advertising.
Get in touch with Russ & Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information.
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Russ & Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad', how the NRL Grand Final stacks up against the AFL and why Freddie has started craving apples.
Get in touch with Russ & Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information.
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Russ and Freddie talk about launching a fashion brand, yuppies making a comeback, AAMI’s Grand Final ad, the Telstra effect, how Halloween gets to Australia, ‘nice’ social media and advice for Dyson’s foray into headphones.
Get in touch with Russ & Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information.
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Russel Howcroft and Freddie Young discuss the problem with the Brownlow broadcast, Instagram's teen accounts, Tupperware filing for bankruptcy, why they want Telstra's new ad to work and the 'Splinternet'
Get in touch with Russ & Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information.
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Russel Howcroft and Freddie Young discuss social media restrictions, Oasis ticket prices, Blundstone's new campaign, the commercial cost of Taylor Swift's political endorsement and why 'all solutions end in ads'.
Get in touch with Russ & Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information.
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Russ and Freddie discuss the latest Google court case in the US, social media bans for kids, 'the pity' about Kathmandu's latest campaign, review the new Irish film 'Kneecap' & have their own idea for an Aussie biopic.
Get in touch with Russ & Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information.
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Russ and Freddie debate the pros and cons of a universal basic income, Snapchat's 'less social media' campaign and how to out-dupe the dupes.
Get in touch with Russ & Freddie
Instagram: www.instagram.com/goodone.creative/
LinkedIn: www.linkedin.com/in/russelhowcroft/
See omnystudio.com/listener for privacy information.
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Russ and Freddie sit down with the co-founders of Shameless Media, Michelle Andrews and Zara McDonald, to chat about social media, advertising and being 30.
See omnystudio.com/listener for privacy information.
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Russel Howcroft and Freddie Young discuss what's missing from the 'Stop it at the Start' campaign (The Federal Government's National campaign that aims to prevent gender-based violence) and Freddie tackles a new brief: Save Australian music festivals.
See omnystudio.com/listener for privacy information.
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Russel Howcroft chats to Genevieve Reynolds from Sayers Group to discuss media consumption & time, the Raygun phenomenon and the unintended consequences of a gambling ad ban.
See omnystudio.com/listener for privacy information.
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Russel Howcroft and Freddie Young discuss a small towns controversial re-brand and break down the cost of Kamala Harris' Presidential campaign.
And Freddie reviews the 'world's best airport.'
See omnystudio.com/listener for privacy information.
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The 'Ad Safari': Russel Howcroft discusses the Olympic Games from PARIS and Freddie Young critiques the 'Visit Türkiye' campaign from ISTANBUL.
They also discuss the new Nike ad and offer some solutions to their business woes.
See omnystudio.com/listener for privacy information.
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Russel Howcroft and Freddie Young discuss Joe Biden's withdrawal from the Presidential race, the actual implications of Havas losing it's B Corp certification and the 'iconic' Tourism Tasmania account is up for tender.
And 'Good One' has a pitch to get politicians out of hard hats.
See omnystudio.com/listener for privacy information.
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Russel Howcroft and Freddie Young discuss the defining photo of the Trump rally shooting and take a look at AAMI's Olympic ad offering.
Freddie has a brief to convince Aussies to pay for (and seek out) Australian made content.
See omnystudio.com/listener for privacy information.
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Russel Howcroft and Freddie Young talk about mass media advertising, the success of Charli XCX album Brat and un-pack the brief Freddie 'failed miserably'.
Also joining Russ and Freddie is Ben Shepherd, CEO of Schwartz Media to discuss the 'dark cloud' lingering over Australian media, and how to fix it.
You can find Ben's weekly newsletter 'Signal' here:
https://www.linkedin.com/newsletters/signal-7100718144813498368/
Follow Russ and Freddie, get in touch or ask us a question:
INSTAGRAM - https://www.instagram.com/goodone.creative/
See omnystudio.com/listener for privacy information.
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