Episodi
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There's a lot going on with search and the effects of AI, and no-one's sure where it's all headed! One voice of reason is this week's guest, Luke O'Leary, who emphasizes the fundamentals of search marketing that won't change: good UX and optimization, understanding your audience, solid content, and testing.
Luke and host Will Francis look at how the role of an SEO is changing, the latest E in E-E-A-T, how TikTok works as a search platforms, the partnership between Google and Reddit, where AI might take the search sector and how to prepare for it.
Luke O'Leary is VP of Media Strategy & Operations at Neil Patel Digital, EMEA. He also tells us about his career and the interesting differences he's seeing between marketing and the world or work, having moved from California to London.
FURTHER READING on the DMI
A Guide to Google E-E-A-T Preparing for AI Search with Google Search Generative Experience (SGE) Google on the Messy Middle----------The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and as a video podcast on YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at [email protected].
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How do you market an organization made up of diverse individuals - in this case a global firm of over 700 legal professionals? We were delighted to have an insightful conversation with Roy Sexton, head of marketing at Clark Hill, on how marketing can be a force for good, the overlap between B2B and B2C marketing, working on a company's personal brand, considerations about putting your marketing behind social movements, and lots of tips for marketers at any stage of their career.
Roy tells host Will Francis about his advocacy for LGBTQ+, and how his background in theater has influenced all areas of his marketing skills, including how to manage a team and approaches to using storytelling in marketing.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and as a video podcast on YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at [email protected].
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Episodi mancanti?
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In this episode, we get to mine the mind of marketing great, Rand Fishkin, creator of Moz and SparkToro, among other ventures.
Rand and our host Will Francis have a wide-ranging discussion covering the state of marketing in 2024, how he created SparkToro to allow marketers a better way to understand their audiences, who’s using the tool to best effect, issues around personal branding, and quite crucially – as we’re heard before on the podcast – why we need to keep the human side of marketing balanced with AI.
Stay tuned to the end to find out what the 10-year-old Rand wanted to be when he grew up (and Will’s similar answer) – let’s just say neither of them planned to be a firefighter or a marketing entrepreneur!
Watch this episode on YouTube.
Check out Rand's latest venture, Snackbar Studio.---------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at [email protected].
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AI is now an integral part of copywriting. But how do we consider the line between craft and automation, between efficiency and creativity? How do we balance the human touch?
In this episode, DMI podcast producer and today's host, Emma Prunty, is joined by marketing strategist Julie Atherton, and veteran copywriter and AI educator Kerry Harrison.
Some of the key points in an insightful, wide-ranging conversation:
Which AI tools work best for copywriters How to ensure the 'human' remains part of the strategic and creative process, such as through Kerry's concept of an 'AI sandwich' Ethics in the application and development of AI Transparency between clients and copywriters about AI use and implementing AI policies Gender bias in AI models and what we can do about it... ...the ongoing importance of encouraging girls and women in techListen to the end to hear Julie and Kerry's top takeaway tips for copywriters!
Contact info:
Julie's website Small Wonder
Kerry's website and her newsletter, Minds and Machines
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at [email protected].
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Google Analytics 4 (GA4) has been up and running for several months now, and people have plenty of opinions about it. What’s great about it? What’s not so great about it? And how can you make it work for you?
We invited experts Cathal Melinn, and Chris Coomer, VP of Data Analytics and Insights at NPAccel, to discuss the present and future of GA4 with podcast host, Will Francis.----------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at [email protected].
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How do you measure success in social media? Is it worth it? And how do you explain it to your non-marketing colleagues and stakeholders.
Well, this week we get to talk with a real expert, the founder and CEO of renowned social management management platform Agora Pulse, Emeric Ernoult. Host Will Francis quizzes him about how the platform stands out from close competitors like Hootsuite and Buffer by focusing on analytics and ease of use.
Their chat also touches on differences between platforms, what are 'vanity metrics', upcoming trends, Emeric's 4 top tips, and making sure to monitor the tip of the iceberg... ----------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at [email protected].
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dmiaheadofthegame/message -
Are you looking to change your job role or your career? Do you have a clear vision and a postive mindset to get you there? We invited the Mindful Recruiter Morgan Cummins on the podcast to share more of his wisdom and tips on tackling the job of developing your career.
He talks with host Will Francis about smart networking, working on your LinkedIn profile (and your CV/resume), interview tips, learning to use AI tools, and developing simple habits to broaden your outlook. He also offers some tips to employers who are hiring.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at [email protected].
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How do you care for the data you collect from leads and customers? Can you be sure it's secure, especially with the more widespread use of AI-powered LLM systems? In this episode, host Will Francis has a fascinating discussion with Sean Falconer about how companies of any size can securely store customer data, how fines from data regulations like GDPR and CCPA are putting increased pressure on companies, and how AI models can be trained on data while still protecting privacy.
Sean is head of marketing at Skyflow, a data privacy vault service, and host of the Software Huddle podcast.
Further reading on the DMI library: GDPR and Marketing and the State of Data Privacy in 2024.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at [email protected].
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Yes - it's that time. For our most popular podcast of the year!
We've talked to 6 of our experts about what they see as the key things to look out for during 2024 in digital marketing. AI is of course the main focus, but we get to look more closely at it within the realms of social media, paid ads, marketing strategy, careers, and search (SGE).
Just some of the other areas they have suggested we watch include Instagram Threads (will it really take off now?), LinkedIn (which is now over 1 billion users), the new E in EEAT (Expertise), as well as learning to be sceptical of Google and paying attention to the priorities of young audiences.
The 6 experts our host Will Francis chats with are:
Alison Battisby of Avocado Social, Cathal Melinn of Digital Basics, Nikki Lam of Neil Patel Digital, Brian Corish of Elemental AI, Morgan Cummins of TalentHub, and our own Ken Fitzpatrick of the Digital Marketing Institute.
Stay tuned to the end to get each of their top tips for diving straight into 2024.
Some excerpts for this episode were adapted from the DMI webinar on 2024 Trends, which you can watch back here.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at [email protected].
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The AI space is where it's at - so we've launched this series to cut through the noise. We're going to talk about tools and devlopment and what it means for digital marketers and what you can do about it. Our regular host, and digital marketer, Will Francis is joined by SEO expert Danny Richman.
In Episode 2: recent changes to OpenAI, some handy Google sheets Danny has created with the help of AI, ideas on using AI for social media content, and, not least, a very cool product Danny recently built to shake up the world of old-school fabric production called Fabric Genie.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, email us.
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Being mindful in marketing can mean anything, from taking a pause before answering an email, to considering your creativity and learning to deal with negative emotions. In this episode, host Will Francis has a fascinating conversation with Andrew Simon at SAP in Canada who works in marketing technology but has an official side hustle as a mindfulness coach within this global giant.
Stay tuned to the end to get Andrew's top three tips anyone can take away into their own professional life.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at [email protected].
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Just how useful is ChatGPT turning out to be, a year after it blasted onto the scene? How anyone can advise anyone else on how they should be using AI?
These are some of the questions that come up in this wide-reaching conversation with two DMI experts, host Will Francis and Clark Boyd. Clark also tells us about his new AI-powered learning solution called Novela.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at [email protected].
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We're joined on this episode by Jim Lecinski from the Kellogg School of Management at Northwestern University, who has been studying and writing about AI in a brand's marketing function for years. He takes host Will Francis through a framework for establishing how to incorporate AI in your strategy, considering the (evolving) pros and cons, risks and massive opportunities available with AI technologies.
"Marketers are in the prediction business. Machine learning is a prediction technology. Wow, what a perfect intersection!" Jim Lecinksi
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at [email protected].
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Is Google's Search Generative Experience (SGE) actually going to change the world of search?Google's new AI-powered search is still just in Beta, and only avaiable in the US, Japan, and India (as of now) but we wanted to get some insights into it to share with you.
Lindsey Schrant, a senior SEO manager with Neil Patel Digital joined host Will Francis to describe how she's using SGE, its challenges and limitations, and indications of how it will affect how we do search.
This episode is adapted from Lindsey's webinar - you can watch that on-demand here and see visuals of what she's describing. Or read our quick guide to SGE. ------------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at [email protected].
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dmiaheadofthegame/message -
If most of us feel overwhelmed by social media, how does the owner of a social media agency manage to stay balanced?
In this episode, Will Francis chats with Zack O'Rourke of Social Directions agency to find out more. They dig into how he keeps and promotes efficiency, deals with his team and with clients, develops the creative juices, and still finds time for a swim in the sea.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at [email protected].
We want to know more about you, our listeners! Please take a few minutes to fill out our online survey to let us know what you love, like, and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey on www.digitalmarketinginstitute.com/blog/survey
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EPIC is the Irish Emigration Museum in Dublin and it has used both digital and offline channels to become extremely adept at destination marketing, winning several awards along the way. Challenging the notion that museums are dreary rooms full of dusty artifacts, EPIC tells the story of Ireland's heritage using a goldmine of digital, immersive stories that become a content marketer's dream. Aileesh Carew, CEO at EPIC (and a DMI graduate) joins Will Francis to explore how ambient digital marketing has led to strong word-of-mouth promotion of the museum as a top European tourist destination of choice.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at [email protected].
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Building a business across international borders brings a host of challenges, from staying on top of international legislation and regulations to being mindful of cultural norms and nuanced differences in customer expectations. After all, if you don’t understand your customers, you may say the wrong thing. Successful internationalization of a business stems from the three A’s: access (markets), appetite (customers), and ability (technology).
Maeve Kneafsey – serial entrepreneur, mentor, and advisor to businesses in many countries – joins Will Francis for an in-depth discussion about how you can scale your business beyond borders. ------------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at [email protected].
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User Experience - UX - can be a mystifying term for many. Is it about design, or customer interface, or strategy? It's actually all of those things, along with learning to make commerical decisions based on real customer data. Brian Herron of award-winning UX agency Each&Other joins Will Francis for a eye-opening discussing exploring the prcoess that is UX.
At the end he offers 3 top tips on what you can do today to start applying some best practice yourself to your marketing efforts.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at [email protected].
We want to know more about you, our listeners! Please take a few minutes to fill out our online survey to let us know what you love, like, and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey on www.digitalmarketinginstitute.com/blog/survey
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The AI space is where it's at - so we've launched this series to cut through the noise. We're going to talk about tools and devlopment and what it means for digital marketers and what you can do about it. Our regular host, and digital marketer, Will Francis is joined by SEO expert Danny Richman.
This week they're talking about where search and AI is going after Google's integration, as well as some ChatGPT plugins they like (or don't) and a little-known app that Will's fallen for, called Call Annie.
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AI with the DMI is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at [email protected].
We want to know more about you, our listeners! Please take a few minutes to fill out our online survey to let us know what you love, like, and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey on www.digitalmarketinginstitute.com/blog/survey
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We're about to launch a new series within the podcast! Its' called AI with DMI and it'll be a regular chat between Will Francis and SEO expert Danny Richman - a smart, intelligent chat that will cut through the noise about AI and see how it really relates to digital marketers.
Have a listen, in the meantime to our earlier podcast on The Impact of GPT on Marketers.
----------The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
If you'd like to send us some feedback or be a guest on the show, drop us a line at [email protected].
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dmiaheadofthegame/message - Mostra di più
