Episodi
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In this episode of ‘AI Literacy for Entrepreneurs’, host Susan Diaz breaks down the dynamic between AI and creativity - specifically, how to collaborate with AI without compromising your own authentic voice.
Too often, we hear that AI-generated content can sound generic, robotic, or even "too ChatGPT-ish". Susan unpacks the core reasons why this happens and shares strategic steps you can take to ensure your AI-assisted content truly sounds like you.
Key Takeaways:
AI as a Strategic Partner: Treat AI as your second brain. Instead of assigning it junior-level tasks, elevate your thinking and have AI help you brainstorm at the strategic level. Use it to ask the right questions that guide your creativity.
Iterative Collaboration: AI works best when you work iteratively. Instead of expecting perfect results from the first draft, treat it like any other team member - provide feedback, refine, and iterate.
Define your Brand Voice Clearly: If AI isn’t getting your voice, it's likely because you haven't defined your voice clearly enough. Develop a “brand book” that encompasses your tone, mood, and creative intentions. Use AI to help create this, ensuring that future outputs are aligned with your vision.
Why this Matters:
Understanding how to make AI work for you while maintaining your unique style is crucial for entrepreneurs and creators. Whether you're a founder, a marketer, or just AI-curious, this episode provides a practical framework for using AI as a tool for creativity - without letting it overshadow your human touch.
Resources Mentioned:
ChatGPT, Claude, and Gemini as tools to explore for strategic collaboration.
The idea of using AI as your “second brain” for creative expansion.
Enjoyed the episode? Please leave a 5-star rating and review - it helps others discover AI Literacy for Entrepreneurs.
Subscribe to stay updated on future episodes and share it with your entrepreneurial friends who are exploring AI!
Further AI Learning
Gen AI Myths Busted: Debunking 3 Damaging AI Misconceptions: Want to understand what generative AI really can and can’t do? This article clears up some damaging myths to help you leverage AI effectively.
100x Mindset: How AI Empowers Small Businesses to Think Bigger: Discover how AI can help you think bigger and expand faster - moving from scarcity to a mindset of abundance. This piece is essential reading if you're ready to level up your small business with AI.
Join Us:
Ready to implement AI at quantum speed? Join the Marketing Power Circle to get the support, frameworks, and community needed to take your AI game to the next level.
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In this thought-provoking episode of AI Literacy for Entrepreneurs, host Susan Diaz welcomes Jesse Adams, CEO and founder of Ember Experience, to explore the dual nature of AI and its implications for the future of work. The discussion points to a compelling parallel in history with Oppenheimer and the development of nuclear technology, bringing both hope and fear to the front.
Key Topics Covered:
The Paradox of AI: Susan and Jesse talk about how AI represents both tremendous opportunities and risks, much like the invention of nuclear technology.
Human vs. AI Decision-Making: Insights into the differences between human-controlled tools and AI's autonomous capabilities.While humans decided how to deploy atomic bombs, AI’s potential involves it making decisions on its own - a powerful shift that requires careful stewardship.
Cultural and Ethical Implications: There is a critical need for creating a value-driven approach to how AI evolves, ensuring that it serves humanity in a positive way, rather than just driving profit and power.
Psychological Safety and AI: Jesse and Susan talk about the impact of AI on workplace psychological safety. As AI tools drive efficiency, there’s an inherent tension between maximizing productivity and fostering a safe and supportive work culture. Jesse discusses how organizations can balance these pressures by focusing on intention and values.
Hope for the Future: Despite the risks, we remain hopeful about AI's potential to be a force for good. Leaders must actively engage in the development of AI tools with ethical considerations at the forefront - fostering creativity, community, and the well-being of individuals.
Highlights:
AI's power is akin to that of nuclear technology—capable of immense good or bad.
Decision-making shifts: AI can independently generate ideas and make impactful choices.
Organizations must re-center on core values to guide AI implementation.
The dual forces of hope and fear surrounding AI are shaping our approach to technology in the workplace.
Guest Bio: Jesse Adams is the CEO and founder of Ember Experience, an organization focused on improving culture within workplaces through leadership development and creating environments of psychological safety. Jesse's unique background spans from working with Olympic athletes to corporate wellness, and now leading teams to think deeply about how to navigate the complex, nuanced relationship between technology and humanity.
Connect with host Susan Diaz on LinkedIn
Connect with guest Jesse Adams on LinkedInAs you hit play on this episode please leave us a 5 start review!
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Episodi mancanti?
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In this episode of AI Literacy for Entrepreneurs, I am excited to introduce you to Tara MacIntosh, our new Director of Membership Growth for the Marketing Power Circle. Tara joins me and we go deep into the work we do and the impacts we achieve inside the Marketing Power Circle (MPC), our AI implementation mastermind designed for founders of small teams.
Tara and I discuss:
Tara’s Journey into AI
Tara shares her experience of discovering AI and highlights how being part of the MPC has accelerated her understanding of AI tools like ChatGPT and Perplexity, empowering her to use AI for deeper research, and writing.
The Power of Community in MPC
Tara speaks about the value of connecting with fellow entrepreneurs in the group who are at different stages of their AI journey. The sense of community, regular meetings, and accountability homework provide an environment for learning, experimenting, and implementing AI tools in real-time. She highlights the unique “early adoption” advantage of MPC members, with hands-on support from other AI-driven business owners.
Why You Should Embrace Early Adoption
AI isn’t just for large enterprises. As small businesses, we have the agility and the power to implement AI faster than most. Tara and I discuss why it’s essential to start now and build your AI literacy - gaining the competitive edge that’s available to you today.
Five Reasons to Join the MPC
Early adoption of AI will set you ahead of your competition.
The community of like-minded entrepreneurs allows for collective learning.
Developing an organized system for AI literacy and strategy implementation.
AI will enhance your productivity and cost-efficiency without replacing your team.
The MPC is fun! We enjoy genuine conversations and laughs while learning.
Key Tools we Discussed
ChatGPT and Perplexity are at the core of our AI discussions. We also teach about tools like Canva and automation platforms, breaking down how they help small teams integrate AI into daily operations. Our discussions focus on actionable steps, not just theory - ensuring you can implement these tools with your team.
Join the Marketing Power Circle
If you are a founder or lead a small team and are curious about AI implementation, the Marketing Power Circle could be the place for you. We meet twice a month to collaborate, share ideas, and implement AI strategies in real-time. Want to learn more? Reach out to Tara or me for a prospectus.
Resources Mentioned:
ChatGPT
Perplexity
Canva
Subscribe to our podcast today and stay updated with more episodes on AI literacy for entrepreneurs!
Connect with us:
Connect with host, Susan Diaz, on LinkedIn.
Connect with Tara MacIntosh on LinkedIn.Website: peacefulaimarketing.com
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🎙 Welcome to AI Literacy for Entrepreneurs! In this inaugural guest episode under our new name, host Susan Diaz sits down with Dan Sanchez, a seasoned marketer, podcast host of AI-driven Marketer, and AI enthusiast. Together, they explore how to leverage AI to streamline podcast production and maximize content reach.
In This Episode, you'll Learn:
🚀 Dan's Journey into AI for Podcasting: Dan shares his early experiences experimenting with generative AI tools like ChatGPT to solve practical problems in podcast production, from generating creative names to designing custom workflows.
🔄 Building an AI-Enhanced Podcast Workflow: Learn about My Showrunner.com a custom GPT tool co-developed by Dan and Susan to automate parts of podcast pre-production. This tool minimizes the manual effort involved in preparing for a guest interview on your podcast or video show.
📊 Overcoming Common AI Challenges in Podcasting: Dan discusses the importance of clear, documented processes when delegating tasks to AI, and how AI should be treated like a competent team member rather than a magical solution.
📈 The Future of AI in Marketing Teams: Dan and Susan talk about the evolving role of AI in marketing and content creation, predicting a future where AI tools will handle more tactical work, freeing up time for strategic and creative efforts.
🛠️ Practical Applications and Tools: From using Zencaster for production to leveraging AI for generating show notes, social media posts, and newsletters, this episode provides actionable tips for podcasters looking to incorporate AI into their workflows.
Why This Episode Matters:
With AI adoption increasing rapidly, knowing how to apply these technologies in content creation can set your podcast apart. This episode is a must-listen for anyone looking to scale their podcasting efforts or enhance their marketing strategy with AI.
Don't Miss This:
📝 Resource Highlight: Dan shares his AI-powered email course on marketing, a unique, hyper-personalized learning experience. If you're eager to level up your AI game, check it out at aidrivenmarketer.com/course
🔗 Connect with Susan Diaz and Dan Sanchez: Follow Susan and Dan for more AI insights and strategies on how to automate and optimize your podcast workflow!
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Welcome to the very first episode of “AI Literacy for Entrepreneurs”! 🎉
In this inaugural episode, I’m pulling back the curtain on a big, bold decision: rebranding our beloved 5-year-old podcast, "The 4am Report", into its new identity, "AI Literacy for Entrepreneurs."
After years of exploring what keeps founders and marketers up at night, the past year made it clear that our mission was evolving - pivoting sharply into the world of AI. And so, a rebrand was in order.
What You’ll Learn in This Episode:
🔍 Why Rebrand a 5-Year-Old Podcast?
Find out the emotional and strategic reasons behind saying goodbye to “The 4am Report” and how we knew it was time for a name that reflects our current mission.
🤖 The Power of AI in Rebranding
Discover how I used AI tools like ChatGPT and custom GPTs to brainstorm new names, analyze past themes, and gather community feedback to guide the rebrand process.
📝 The 3 Key Criteria for the New Name
I break down the three things I knew the new name needed:
AI in the Name: To align with our mission and reflect the core of what we’re doing.
Findable but Distinct: A unique name that is easy to find but avoids trademark headaches.
Built to Last: A name that stands the test of time, not just a passing trend.
📊 Engaging the Community
Learn how we included our audience in the rebranding process, from polls on LinkedIn and Instagram to direct feedback, and why this transparency was crucial to finding a name that resonates.🔎 Navigating Trademark Availability and Market Research:
Hear how AI tools like Perplexity simplified the search for name availability and helped us make a plan to avoid potential trademark issues, ensuring our new identity was both unique and legally sound.
Why This Episode Matters:
Rebranding is more than just a name change - it’s a strategic pivot. Whether you’re considering a rebrand or looking to leverage AI for smarter business decisions around your business infrastructure intellectual property, this episode offers a practical framework for making a significant brand transition with confidence.🎉 Join us as we embark on this new chapter, doubling down on our mission to make AI accessible, actionable, and valuable for entrepreneurs everywhere. Stay tuned for more episodes packed with insights, interviews, and AI strategies designed specifically for your business growth.
Subscribe to “AI Literacy for Entrepreneurs” and share your thoughts on this episode. What does AI mean for your business? How do you see it shaping your future?
Connect with me, Susan Diaz, on LinkedIn for real-time AI insights and updates.
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Welcome back to the 4am Report AI Literacy Podcast! As we transition our podcast name to better reflect our focus on AI literacy for entrepreneurs, I’m diving deep into debunking some of the most damaging AI myths that present often in the entrepreneurial community.
What I Cover in This Episode:
🚫 Myth 1: Using AI is Cheating
I explore why this belief is a misconception and how AI, like any tool, is designed to augment human capabilities and foster innovation, not replace our ethical minds or creativity.
🛠️ Myth 2: AI Implementation is Complicated
Real Talk: Ditch the myth that AI requires extensive tech knowledge. You’re firmly in the era of no-code solutions enabled by AI.
I share a story from my own experience on how AI (and a friend in my network) helped me save my business website from malware without expensive and time-consuming traditional fixes.
🤖 Myth 3: AI Results are Unreliable and Sound Robotic
I address concerns about AI-generated content’s quality, explaining the importance of quality inputs (garbage in; garbage out, folks) and the role of prompt engineering in achieving better outputs.
Looking Ahead:
This marks the last episode under the name "The 4AM Report".
Stay tuned for our new name and a refreshed focus, continuing our mission to enhance AI literacy among entrepreneurs. Expect a lineup of incredible guests and impactful discussions in upcoming episodes!
Engage with Us:
Have thoughts on these AI myths or questions about AI implementation drop us a comment on our social media platforms. Your insights make our community stronger!
Connect with me - Susan Diaz on LinkedIn: Entrepreneur, podcast host, and passionate advocate for using AI to enhance small business revenue and productivity.
Special Announcement Reminder:
Be the first to experience our podcast under its new name in the next episode, where we'll continue to unravel the complexities of AI with expert insights and practical advice. Hit Subscribe!
Thank you for your continued support over the last five years.
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Welcome to Episode 220 of The 4am Report, a practical guide for entrepreneurs at the beginning of their AI journey. In this episode, I’ll give you the foundational steps necessary for assessing and integrating AI into your business operations. I’ll demystify the process and highlight actionable strategies that will have you moving in days and weeks, not months and years!
What you'll Learn:
⚡ Understanding AI and Its Potential Impacts on Small Businesses: We'll start with a basic introduction to AI, including its common forms such as machine learning and natural language processing, and discuss how it can enhance business operations, reduce costs, and improve decision-making.
🔎 Identifying AI Opportunities within Existing Business Processes: Learn how to conduct an audit of your current business processes to pinpoint where AI can be integrated, focusing on high-impact areas like customer service, sales, and marketing.
🔁 Simple AI Tools that Can Automate Routine Tasks: Discover user-friendly AI tools that can streamline operations, featuring general examples like ChatGPT, Perplexity, and specific tools for email management and CRM.
🧮 Statistics Highlight
According to McKinsey, 65% of organizations are now using generative AI, with a significant jump in adoption across various business functions.
Deloitte notes that organizations are transitioning from pilot programs to large-scale deployments, though the anticipated efficiency gains are still emerging.
🇨🇦 Canadian SMBs and AI
78% are looking to adopt AI, with 65% encouraging their employees to use AI tools.
The challenge remains in upskilling talent to utilize AI tools effectively.
🧠 ❤️ Why This Episode Matters
With AI adoption on the rise, understanding how to leverage this technology can set your business apart. This episode aims to build AI literacy and help entrepreneurs implement AI deeply and effectively, beyond superficial use.
🎒 Case Studies and Resources
For real-life examples of small businesses successfully implementing AI tools, revisit EP 218 - Beyond Blogging: 6 Use Cases for ChatGPT that Are Not Content Creation.
Also pop back to explore my detailed tool recommendations and integration strategies from EP 213 - 9 AI-Enabled Tools That Save You 2 Hours a Day.
📢🤫 Special Announcement coming up
Stay tuned for a significant rebranding in EP 222 after 5 years as ‘The 4am Report’. More details coming soon! Hit that subscribe button to stay in the know.
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🎉 Celebrating One Year: The AI Advantage Program
Welcome back, listeners! Today’s episode is special as we mark one year of our DIY AI literacy course - The AI Advantage. Join me, your host, Susan Diaz, as I extract three pivotal lessons from pioneering AI literacy for small businesses.
Key Lessons from the Year:
🚀 Lesson 1: Early Adoption Transforms
Embracing generative AI early can significantly enhance business capabilities. And I share personal reflections on how overcoming my own initial skepticism to realize AI's potential for marketing transformation.
🤝 Lesson 2: Community and Collaboration
The power of a supportive learning community in fostering growth and innovation cannot be overstated.
🔄 Lesson 3: Commit to Continuous Learning
I talk about the importance of adapting and evolving with AI advancements.
A heartfelt thank you to our community for a year of engagement and feedback inside the program. Exciting plans ahead to expand and deepen the program's impact.
🎉 Get the AI Advantage DIY AI Literacy Course
Ready to revolutionize your business with AI? Click here to join The AI Advantage Program.
🌟 Keep listening for more insights from upcoming guests who are using AI in groundbreaking ways, and join us next time for more AI literacy discussions on The 4am Report!
Connect with me - Susan Diaz on LinkedIn: Entrepreneur, podcast host, and passionate advocate for using AI to enhance small business marketing and sustainability.
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🌟 Welcome to The 4am Report, with me, Susan Diaz, your host and an AI optimist. Let’s talk about innovative ways small businesses can use artificial intelligence RIGHT NOW, beyond the basics. Today, I'm going to debunk a common myth about AI; and share six unique ways to use AI in your content marketing that go beyond writing blog articles.
On the episode I cover:
✍️ Expanding AI Use Beyond Blog Writing: Many perceive AI as a tool just for generating text-based content, but it’s so much more! I’ll introduce you to advanced, practical applications that can transform your business operations.
6️⃣ Six Innovative AI Use Cases for Small Businesses: From breaking down video content to enhancing your sales processes, these tried-and-tested strategies from our Marketing Power Circle (member-only AI implementation mastermind) will open your eyes to new possibilities.
In-Depth Topics:
📹 Video Content Utilization: How to transform existing video material into multiple content pieces for varied marketing channels.
💵 Enhanced Sales Processes: Utilize AI like ChatGPT and Claude to streamline your sales drafts and follow-ups, making your outreach efforts more efficient and personalized.
🎙️ Simplifying Guest Interviews with Myshowrunner.com: A free tool that eases the podcast interview process by streamlining guest research and question formulation.
♻️ Revitalizing Existing Content: Use AI to update old articles or reports with new insights, SEO enhancements, and user-friendly formats.
🔎 Efficient Summarization for Client Research: Employ AI tools to quickly summarize extensive research materials, saving valuable time and effort.
💻 Optimizing Workshop Summaries: How AI can help you efficiently repurpose past workshop and training content for new audiences or formats.
⭕ Special Invitation: If you’re interested in learning how to implement these AI strategies effectively in your business, consider joining our Marketing Power Circle. Drop me an email or LinkedIn DM and I'll send you more details about our AI implementation mastermind, designed specifically for small businesses looking to scale and innovate.
AI is not a futuristic concept but a practical tool that can dramatically enhance the way small businesses operate today. By adopting a broader view of AI’s capabilities and integrating these technologies into various aspects of your business, you can unlock significant growth and efficiency.
🌟 Keep listening for more insights from upcoming guests who are using AI in groundbreaking ways, and join us next time for more AI literacy discussions on The 4am Report!
Connect with me - Susan Diaz on LinkedIn: Entrepreneur, podcast host, and passionate advocate for using AI to enhance small business marketing and sustainability.
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Welcome to The 4am Report, where talk AI literacy for founder-led brands with me, your host, Susan Diaz. Today I will be exploring what it means to think exponentially in the age of artificial intelligence and how this mindset can drastically shift your business landscape.
On this podcast, we no longer do intros and outro on audio, so here’s a short note on who I am. I am Susan Diaz, lifetime marketer with over 20 years of experience spanning startups to government sectors. I am the founder of a content marketing firm, and I am focused on how artificial intelligence can turbocharge small business operations.
In this episode you should expect to hear about:
🚀 Thinking Exponentially: How adopting a 100x mindset, with the support of AI, can lead to significant growth and innovation in your business.
💡 The True Power of AI: Exploring how artificial intelligence can be a game changer, not just a productivity tool but a strategic partner in your business.
In-depth Topics Covered:
I love a good metaphor to help me learn and remember. And I hugely value the experts who give me that. And I try to do the same as I speak to, and train, various audiences.
Inside this episode I give you an interesting analogy on how technology evolves and becomes mainstream, relating it to how refrigeration technology, initially developed for preserving life-saving drugs, evolved to widespread uses - including ‘skincare fridge’.
You’ll also learn the three key mindsets for leveraging AI to grow exponentially:
🤖 Strategic Partner, Not Just a Task Manager: Viewing AI as a co-thinker and brainstorming tool, not just as an automator of mundane tasks.
🔍 Workflow Visualization: Importance of understanding current processes clearly before integrating AI, bringing clarity to how AI can fit into and optimize these processes.
🌱 Focused Implementation: The significance of starting with one tool or process, mastering it, and then scaling to avoid overwhelming change and to grow sustainably.
Thinking about implementing AI in your small business?
For hands-on help, consider joining our Marketing Power Circle ⭕ an AI implementation mastermind group that meets twice a month. Together, we focus on automating one business workflow every 90 days, turning your quantum possibilities into actions that will move you far ahead of the curve. Join Here
Connect with me, Susan Diaz on LinkedIn to gain AI literacy insights in real time.
As you hit play, please leave us a 5 star rating ⭐⭐⭐⭐⭐
It goes far in helping us bring AI implementation strategies to more small businesses.
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Welcome Back to The 4am Report 🌟
In this episode, I meet you at the intersection of AI and financial coaching with my awesome guest, Marni Saifert. A certified financial planner and financial coach, Marni brings over 30 years of expertise to our discussion, highlighting how she used AI to enhance her life and financial coaching services.
🤖 Meet Marni Saifert
Marni identifies as someone who blends the mechanics of money management with the emotional aspects of financial decision-making. Her approach focuses not just on financial literacy but on understanding clients' money stories - the underlying beliefs and behaviors that shape their financial decisions.
🔍 AI in Financial Coaching
We discuss how AI has become a game-changer in Marni’s practice, helping her streamline processes and enhance client interactions. AI tools have leveled up the way she operates, making her services more efficient and effective.
💡 Balancing Business Growth and Personal Time
We talk about the challenges of growing a brand while maintaining a healthy work-life balance. Marni shares insights into how AI helps manage her workload, allowing her more time to focus on strategic tasks and personal growth.
🎧 The Impact of AI on Financial Literacy
Learn how Marni uses AI to improve the financial literacy of her clients by providing them with customized educational materials and interactive experiences. This not only helps in better understanding complex financial concepts but also in making more informed decisions.
💬 Listen to this episode for practical advice on embracing milestone technology to stay relevant in the ever-evolving small business landscape.
Remember, embracing AI is not a replacement for human expertise but rather a powerful tool to augment it.
🔗 Connect with Marni Saifert - Follow her on Instagram @moneymentormarni https://www.instagram.com/moneymentormarni/ for more insights on your money stories and to explore her upcoming group programs.
Connect with me, your host, Susan Diaz on LinkedIn to gain AI literacy insights in real time.
As you hit play, please leave us a 5 star rating. It goes far in helping us bring AI implementation strategies to more small businesses.
Like what you're learning about AI and community building? Join our Marketing Power Circle where we dive right to the heart of implementing AI in your small business marketing. Join Here
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🎧 Welcome to The 4am Report, with me, your host Susan Diaz. As we continue to explore AI's role in content creation, my guest today is Gillian Kuriyan, Director of Mommy Connections Midtown Toronto - a thriving hub dedicated to supporting parents of young children. Gillian shares her journey from skepticism to practical use of AI in her business.
And perhaps most fun, if you listen to the end you’ll find a fun segment where Gillian walks us through her 3-step framework for winning newsletters that people read. And we compare that to a generic newsletter written by AI. Stay tuned to find out how the face-off goes!
Gillian and I talk about:
🔍 Gillian's Love for Newsletters (which I deeply share!)
Despite the growing popularity of AI tools for content automation, Gillian champions the personal touch in her newsletters, using them as a creative outlet to connect deeply with her community. She tells us how.
🤖 AI as a Supportive Tool
For many folks, AI has moved from being a daunting concept to a supportive tool. Gillian tells us her story on how she began using AI for automating standard messages about event dates and then moved to deeper uses.
📝 Evaluating AI Impact
We talk about how AI can be integrated into traditional content creation without compromising the authenticity that is crucial for community building.
👥 Community Building Insights
Gillian provides valuable insights into managing a vibrant community, emphasizing the importance of personal connections and maintaining quality interactions, even as technology like AI becomes more prevalent in operational tasks.
🛠️ Practical Tips from Gillian
Discover Gillian’s 3-step framework for winning newsletters that blend personal anecdotes with calls to action, ensuring content remains compelling and visually appealing.
📊 Gillian vs AI Demonstration
Listen in on a live demonstration where Gillian and an AI-generated newsletter go head-to-head, showcasing the differences and potential of AI in content creation; particularly where it comes to being able to meaningfully scale the creative writer’s mind
🔗 Connect and Learn More
Follow Gillian Kuriyan on Instagram @mommyconnections_mto for more insights on community engagement.
Connect with me, your host, Susan Diaz on LinkedIn to gain AI literacy insights in real time.
Whether you're AI-skeptical or AI-curious, this episode offers a nuanced perspective on integrating technology with a human touch.
And as you hit play, please leave us a 5 star rating. It goes far in helping us bring AI implementation strategies to more small businesses.
Like what you're learning about AI and community building? Join our Marketing Power Circle where we dive deeper into implementing AI in your small business marketing. Join Here -
Welcome back to The 4am Report, the podcast that explores AI (artificial intelligence) literacy issues keeping small business owners up at night. In this episode, we’re thrilled to have Tom Winter, the founder of SEO Wind, dive deep into the evolving world of AI and content creation. Host Susan Diaz sits down with Tom to chat about how AI is reshaping content strategies and the myths surrounding its use.
What you’ll learn in this episode:
🔍 AI’s Impact on Content Quality:
We discuss the latest Google content updates and how AI tools can help create helpful, data-packed content that engages readers and complies with search engine standards.
🛠️ Myths vs. Reality:
Many fear that AI content will be flagged by Google as spam or that it will dilute personal voice. Tom debunks these myths, explaining that AI is just a tool that, when used correctly, enhances content quality without compromising authenticity.
🧠 The Power of AI-driven Tools:
From improving search engine performance to streamlining content creation processes, AI tools like ChatGPT are changing the game for content developers and marketers.
🤖 The Cyborg Approach:
Tom advocates for a hybrid model where human creativity and AI capabilities are combined for optimal results. He shares insights on how blending AI with human input can lead to more effective and efficient content strategies.
✍️ Practical Tips for Integrating AI:
For those new to AI, we talk about ways to start with tasks you may dislike, as AI can significantly reduce the time and effort required, enhancing overall productivity.
📈 Tom's Experiment:
Learn about a challenge that Tom took on: publishing 100 articles in 30 days using AI tools, which resulted in an 80% increase in organic traffic.
🎧 Hit play to listen now. And as you do, please take a moment to give us a 5-star rating.
It helps us keep working on delivering episodes with powerful AI insights and tips for small business owners
📢 Join the Marketing Power Circle 📢
For those looking to dive deeper into using AI to revolutionize their businesses, don't miss the opportunity to connect with like-minded entrepreneurs in the Marketing Power Circle. Here, we explore AI's transformative potential together, sharing insights and strategies for leveraging AI in small businesses.
Connect with Susan Diaz on LinkedIn to gain AI literacy insights in real time.
Connect with Tom Winter on LinkedIn for insights and access to the SEO Wind tool. Dive into AI with a practical approach and see how it can amplify your marketing efforts. -
Welcome to The 4am Report, where we dissect AI's dilemmas and opportunities keeping small businesses awake. 🎤 Join Host Susan Diaz today as she brings you the masterclass you need to energize your productivity with 9 essential AI tools.
Join Susan for a dive into the future of efficiency 🚀✨
Sure, we all know mainstream AI tools like ChatGPT, Claude, and Perplexity, but did you know about Superhuman, which can help you save an hour a day on your inbox management? Or Canva, which can simplify presentations and image editing? And let’s not forget Zapier, the much-needed integrator that can help you stack AI tools for exponential project and cost efficiencies.
In This Episode you’ll find these ‘other’ AI force multipliers for your small business productivity:
Superhuman - Email Management Reimagined 🦸♀️
Use: Inbox management with AI-powered responses
Cost: US$30/month
Why: Saves time and keeps your inbox under controlZencastr - Podcasting, Elevated 🎙️
Use: Recording and publishing podcasts and video clips
Cost: US$30-90/month
Benefits: High-quality separate tracks, easy publishing, and instant transcriptsCanva - Your Graphic Design Genie 🎨
Use: AI-enhanced graphic design
Cost: Free - C$19/month
Highlights: Magic presentations, auto design adjustments, and batch creationsDescript - Video Editing Simplified 🎥 (Mentioned as Opus Pro, potentially a transcription error)
Use: Easy video editing and content creation
Cost: While there is a free, it covers 1 hour and you’ll probably get what you need with the US$12/month plan
Why It's a Game-Changer: Automatic clip generation and editing for viral contentZapier - Connect Your Tools Effortlessly ⚙️
Use: Integrating various tools to streamline workflows
Cost: While plans start at C$27/month, as a long term Zapier user from the pre-mainstream-AI-era, I can tell you that most meaningful workflows will need $49/month at a minimum. Zapier has also more recently acquired a worthwhile adversary! It’s called
Make. No gatekeeping here. We haven’t tried it but we hear great reports.
Why Necessary: Creates efficient, automated workflows across applicationsConnect with Us:
🌟 Subscribe to The 4am Report
📚 Explore AI Literacy: Discover our AI Literacy course and mastermind sessions for small businesses.
Get The AI Advantage
Join Marketing Power Circle
📅 Want details of Upcoming Events where you can join Susan for real time AI insights? Subscribe to our newsletter here.
🎁 Freebies & Resources: Dive into our treasure trove of AI literacy materials. Grab Yours
🔗 Stay Connected: Follow Susan on LinkedIn for the latest updates and join our vibrant community of AI optimists.
📢 Call to Action: Ready to harness the power of AI in your business? Book a discovery call with Susan to explore how these tools can revolutionize your workflow. Book Now
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🌟 Welcome to "The 4am Report" 🌟
In this special episode, we're getting right to the heart of AI's impact on small businesses, with a special focus on the critical conversation around user demographics and the digital divide. I am your host, Susan Diaz, and I’m joined by Talica Davies, Principal of Talica Davies Sales Consulting. A sales mind extraordinaire and advocate for democratizing AI, Talica is Program Affiliate for Marketing Power Circle. We explore how AI is currently being harnessed and who is being left behind.
📊 Who's Using AI? Inequality Exposed 📊
A significant portion of society has interacted with AI technologies like ChatGPT, yet there's a noticeable gap in usage among different demographics.
Gen X and small businesses led by traditionally marginalized founders, particularly BIPOC women, show lower engagement with AI. This highlights a digital divide but also an unparalleled opportunity for change.
🌱 The Opportunity to Democratize AI 🌱
This gap presents a unique chance for agile small businesses to leverage AI, potentially leveling the playing field.
By embracing AI, marginalized founders can harness this disruptive technology to amplify their growth, innovate, and compete more effectively in today's digital marketplace.
🔍 Navigating the AI Landscape for Small Businesses 🔍
We discuss practical steps for small businesses to embrace AI, enhance AI literacy, and explore AI's potential to democratize technology access.
Join us as we unravel how small businesses can navigate the AI landscape, harnessing its power for innovation and efficiency.
📢 Join the Marketing Power Circle 📢
For those looking to dive deeper into using AI to revolutionize their businesses, don't miss the opportunity to connect with like-minded entrepreneurs in the Marketing Power Circle. Here, we explore AI's transformative potential together, sharing insights and strategies for leveraging AI in small businesses.
Connect with Susan Diaz on LinkedIn to gain AI literacy insights in real time.
Find Talica Davies on LinkedIn for actionable sales advice. Thank me later! Learn more about how you can work with Talica here.
Want free AI literacy resources? Grab our guide with a collection of ChatGPT prompts to improve your life and everyday productivity!
🎧 Please give us a 5-star rating.
It helps us keep working on delivering episodes with powerful AI insights and tips for small business owners!
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Welcome to Episode 211 of "The 4am Report", with host Susan Diaz. Today, we tackle the elephant in the room for small businesses: AI implementation challenges. Despite the agility and innovation small teams can offer, many are still on the sidelines, puzzled by AI integration. Susan dives deep into the three core hurdles small businesses face in embracing AI, and how to leap over them:
⏰ Leadership Time Constraints: Discover strategies for busy leaders to carve out time for AI learning and planning, understanding its pivotal role in steering business transformation.
🏎️ Navigating the Fast-Changing AI Landscape: With AI evolving daily, grasp how to stay ahead without being overwhelmed, finding reliable partners and resources in this journey.
⚙️ Streamlining Systems for AI: Learn why your current systems and workflows are crucial to AI success and how to optimize them for impactful automation.
Susan shares insights on moving from merely consuming AI content to actual implementation, emphasizing AI's role as a significant change agent, similar to historical milestones like the advent of the internet. This episode is a must-listen for any small business leader looking to harness the power of AI to scale their operations efficiently.
Looking for personalized guidance on AI integration?
Book a discovery to start your journey toward AI mastery and ensure your small business isn't left behind in the tech revolution.
🔗 Resources for Deeper Learning:
Connect with Susan Diaz on LinkedIn to gain AI literacy insights in real time.
Grab our free guide with a collection of ChatGPT prompts to improve your life and everyday productivity!
🏆 Please give us a 5-star rating.
It helps us keep working on delivering episodes with powerful AI insights and tips for small business owners!
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Welcome to The 4am Report, with me your host, Susan Diaz! In this episode, I talk to Matt Paige, Vice President of Marketing at HatchWorks, AI Trainer, and Host of the Built Right Podcast, on the transformative potential of custom Generative Pre-trained Transformers (GPTs) for small businesses.
📝 In This Episode we cover:
🥊 The concept of AI agents, also referred to as custom GPTs, which can work autonomously and asynchronously, potentially revolutionizing tasks within organizations and life in general.
💵 How to monetize custom GPTs using platforms like Gumroad. And why ‘the GPT store’, which is not yet monetized may be worth your time.
💻 The evolving role of jobs in the face of AI, with tasks shifting towards more strategic activities rather than repetitive ones.
🏆 The democratization effect of AI on small businesses, allowing them to compete with larger corporations by levelling the playing field.
🤸♂️ The emergence of open-source AI models (Mistral, Llama and more) and their significance in the future of technology for small businesses.
🛒 A look at practical examples of how AI can improve daily life, such as generating meal plans catering to specific dietary requirements.
📕 A use case from Matt on how he used a data science approach to create a custom GPT that performed clustering analysis on an Airbnb dataset, resulting in a marketing strategy that was developed in minutes rather than weeks.
All this, and much more, in this value-packed episode of The 4am Report, focussed on creating AI literacy in the marketing domain, for small businesses.
Hit that play button!
🔗 Resources for Deeper Learning:
Connect with Susan Diaz and Matt Paige on LinkedIn to gain AI literacy insights in real time.
Interested in learning more about custom GPTs and how they can elevate your business?
Visit myshowrunner.com to discover our custom GPT that is designed to help podcast guests with pre-production. It cuts guest research time from 90 mins to 5 mins! Embrace AI to amplify your business's reach and efficiency.
Grab our free guide with a collection of ChatGPT prompts to improve your life and everyday productivity!
🎧 As you hit play, please drop us a 5-star rating. It allows us to continue to create more episodes with AI insights and tips tailored for the entrepreneurial mind.
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🎙️ Welcome to a special edition of The 4am Report, where we continue to bring awesome AI literacy content covering Generative AI for Small Businesses. Please welcome your host, Susan Diaz!
Today, we're diving into the transformative world of thinking about Generative AI in a strategic context rather than a task-based approach. We’ll do this with the insights of Karl Yeh.
👥 Meet our Expert Guest:
Karl Yeh is a Demand generation leader, video content creator, AI strategist and operator, and the Co-founder 0260.AI. Karl brings a wealth of knowledge, sharing how AI tools offer a competitive edge and streamline operations.
For small businesses, AI is not just a buzzword; it's a co-pilot that navigates you through the complexities of modern entrepreneurship.
📝 In This Episode we cover:
AI as Your Co-Pilot: Discover AI's role in enhancing decision-making and efficiency.
Real AI Impact: Karl provides real-world examples where AI has been a game-changer.
Myth-Busting AI: We tackle the myths, giving you the real scoop on AI's capabilities to help you cut through the noise.
Overcoming AI Hurdles: Practical advice for small businesses looking to adopt AI.
AI’s Future: Peek into the future of AI in small businesses over the next five years.
Ethics and Security: We give you practical guidance on the ethical use of AI and how to secure your business while also leveraging the AI landscape.
🚀 Take Action Now:
Eager to integrate AI into your small business? This episode is your first step towards leveraging AI's full potential!
🔗 Resources for Deeper Learning:
Connect with Susan Diaz and Karl Yeh on LinkedIn to gain AI literacy insights in real time.
Discover how Karl’s AI implementation firm, 0260.AI can help you accelerate your AI plans.
Grab our free guide with a collection of ChatGPT prompts to improve your life and everyday productivity!
🎧 Don't get left behind in the AI revolution. Subscribe to The 4am Report for more such insights and tips tailored for the entrepreneurial spirit.
Drop us a 5-star rating. It allows us to keep coming back with more powerful AI literacy episodes to help small businesses soar!
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In this insanely valuable AI Literacy Panel episode of 'The 4am Report', host Susan Diaz joins Melissa Penton, Stan Chang, and Sandra Janjicek - feminists and tech optimists who are giving us their PERSONAL TIME to create a crucial minimum viable level of AI literacy for small businesses!
Together, we uncover the key role of AI in our daily lives and the profound impact that our current responses will have on future generations. Tune in as we explore how AI literacy not only shapes our interaction with technology but also prepares us for a future where AI just runs in the background.
🌐 The Essence of AI Literacy in Today's Digital Age: Exploring how AI is integrated into our daily lives and the importance of understanding its impact.
🤖 Balancing Technological Advancements with Privacy and Ethical Considerations: A discussion on navigating the complexities of privacy and ethics in the AI landscape.
📚 How AI Is Reshaping Education and Career Paths: Insights into how AI literacy is becoming crucial for future generations in their educational and professional journeys.
🔍 The Role of AI in Augmenting Human Skills: Examining the relationship between AI advancements and the retention of essential human skills.
Tune in!
🌟 Enjoyed the episode? We'd love to hear your thoughts! Please leave us a 5🌟 rating and explore more episodes. Your insights help us grow and bring more meaningful content to you.
🔗 Connect and continue the conversation on LinkedIn:
Melissa Penton's LinkedIn
Stan Chang's LinkedIn
Sandra Janjicek's LinkedIn
Susan Diaz's LinkedIn
🔥 'MyShowrunner' (are you a podcast host or friend of a podcast host? This tool is NOT OPTIONAL)
'MyShowrunner' is a custom GPT tool specifically designed for AI-literate podcast hosts. It epitomizes the essence of what we discussed in our episode – harnessing the power of AI for greater efficiency and innovation. Imagine cutting down your podcast editing and production time from 90 minutes to a mere 5 minutes. That's the kind of efficiency 'MyShowrunner' offers. It's not just a tool; it's your digital assistant that understands the nuances of podcast production and helps you create more impactful content in less time.
Subscribe and Share 🎙️
Don't miss out on our future episodes - subscribe to 'The 4am Report' and share this episode with your network. Let's deepen our understanding of AI together and stay ahead in the ever-evolving tech landscape.
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🎙️ Welcome to another episode of The 4am Report! Today, we're diving deep into the world of AI and web design with our special guest, Fifa Tran. Fifa is not just a web design expert; she's a visionary in blending AI with creative strategies to boost online presence. Get ready to learn how AI can give your brand the edge it needs in the digital world.
🤖 Key Discussion Highlights:
🌐 Fifa's Journey into AI-Driven Web Design: Discover how Fifa embraced AI tools to transform the web design landscape for brands, and how you can too.
💡 Balancing Creativity and AI: Learn about the synergy between human creativity and AI capabilities in crafting unique online experiences.
🛠️ AI Tools you Can't Miss: Fifa and Susan share their top AI tools that are game-changers in web design and content creation.
🚀 Boosting Brand Presence with AI: Insights on how AI can elevate your brand's online visibility and engagement.
📣 Like what you’re hearing?
🌟 Follow the visionary Fifa Tran on Instagram for a daily dose of inspiration and tips @FifaTran. Dive deeper into her work at FEI Modern.
💬 Engage with us! 📱Stay connected with our host Susan Diaz on LinkedIn for more insights on AI in marketing.
🛠️ AI Tools mentioned by Fifa and Susan
ChatGPT - OpenAI’s heavyhitter generative AI tool
Elementor - for Wordpress web design projects
Superhuman - email plugin (for G-Suite) that is heavy on the AI.
📚 Further Learning:
Explore additional resources and episodes on AI's role in marketing and brand development on previous episodes of The 4am Report podcast.
Stay ahead of the curve - subscribe to ✉️ The UNboring AI Shift
Don't forget to tune in on Thursdays at 4am for future insightful conversations on AI in marketing! If you loved this episode, show your support with a 5-star review 🌟🌟🌟🌟🌟
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