Episodi
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Want to know the secrets behind creating viral podcast clips for social media?
In this episode, we break down everything you need to know about crafting standout video podcast clips for platforms like YouTube Shorts, TikTok, Instagram, and LinkedIn.
Join as we discuss:Key insights from studying the top 50 video podcasts posting clips across social platforms.The types of clips that capture attention and drive engagement.10 examples from top shows that are nailing their short-form video strategy.
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/ -
James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to discuss if Hubspot has any chance of catching SalesForce. Weigh in, DM James on LinkedIn with your thoughts.
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Episodi mancanti?
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James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to have a conversation about all their lessons learned as marketing leaders, and much more!
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What do you get when a fast-food giant runs out of food during the Olympics and a tech titan tries to outsmart Nintendo with a grassroots campaign? Two colossal marketing failures that left customers frustrated and brands scrambling.
In this episode, we explore how McDonald's 1984 Olympics promotion backfired, costing the company tens of millions and leaving customers empty-handed when they ran out of fries, buns, and even Coca-Cola. We also dive into Sony’s desperate attempt to boost PSP sales with the “All I Want For Christmas is a PSP” campaign, which fell flat in the face of Nintendo’s dominance.
For more Marketing Fails check out B2B Growth on YouTube:
https://www.youtube.com/@b2bgrowth -
James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to discuss Starbucks & Coke dipping their toes in the water of owned media, and much more!
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The top of the marketing funnel doesn’t need to be mysterious or overly complicated! For many companies though, they think they’re doing top-of-funnel marketing, and while they’re spending money on ads they aren’t growing affinity or an owned audience.
In this episode, James and Benji share the 4 top of funnel marketing tactics you cannot afford to overlook.
Join as we discuss:
Why video podcasting is a game-changer for reaching wider audiences and establishing thought leadershipHow to leverage original research for creating compelling, data-driven reports that resonate with your audienceWhy companies consistently get newsletters wrong, and how to avoid falling into the same trapConnect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/ -
How can you turn your team’s LinkedIn profiles into powerful distribution channels that drive real results?
In this episode, we’re exploring the best ways to leverage personal LinkedIn profiles to immediately boost your marketing strategy.
Join as we discuss:
The evolution of Sweet Fish’s LinkedIn team strategy and how you can apply itPractical tips for getting founders, sales, and marketing teams posting Overcoming common barriers like time constraints and fear of criticism
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/ -
Things get personal in this episode. Benji is sharing his journey with depression and self-doubt, and lessons learned that have shaped his creativity and identity.
Join us as we discuss:How to handle losing your communityLearning to hold space for those that see the world vastly different from youHow to overcome self-doubt and find healing
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/ -
Things get personal in this episode. James is sharing his journey with overwhelm and self-doubt, and lessons learned that have shaped his business and life.
Join us as we discuss:The importance of community in business and lifeThe hardships of working with family and friendsHow to overcome self-doubt and find healingConnect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/ -
The role of the 'Creator' is shifting content teams dramatically —find out how this shift and other trends will shape the future of content marketing.
In this episode, James and Benji break down 4 trends that’ll impact content in 2025 and beyond and how marketing teams must adapt now.
Join as we discuss:Is YouTube the next big frontier for B2B?How to future-proof your content strategyWhy 'building an audience' is replacing 'generating leads'
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Link to Post discussed in this episode: https://www.linkedin.com/posts/jamescarbary_12-short-thoughts-on-the-future-of-b2b-content-activity-7193250357425098753-Cq8j?utm_source=share&utm_medium=member_desktop -
James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss how Salesforce could better excite the market with a more compelling brand narrative.
Connect with us:
James Carbary: https://www.linkedin.com/in/jamescarbary/
Sara Pion: https://www.linkedin.com/in/pion/
Nathan Burke: https://www.linkedin.com/in/nathanwburke/
John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/ -
Too many people hear podcasts and think of interviews.
Today, James and Benji explain why having guests on your show may be hurting your growth and the ROI you’re hoping to see from the content.
Join us as we discuss:Building an Audience vs. Generating LeadsWhy you can’t build a brand with an ABM podcastThe power of personality-led content
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/ -
James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss IBM and the marketing predicament they find themselves in.
Join as we discuss:
What can IBM do to reinvent themselves Leaning in to tell your story betterIs IBM so big that they don’t need to (or even can) promote themselves?
Connect with us:
James Carbary: https://www.linkedin.com/in/jamescarbary/
Sara Pion: https://www.linkedin.com/in/pion/
John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/
Nathan Burke: https://www.linkedin.com/in/nathanwburke/ -
James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to breakdown the wisdom they wish they would've known at the beginning of their marketing careers.
Connect with us:
James Carbary: https://www.linkedin.com/in/jamescarbary/
Sara Pion: https://www.linkedin.com/in/pion/
John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/
Nathan Burke: https://www.linkedin.com/in/nathanwburke/ -
We all know B2B marketing has evolved, but what is the new way? It seems we've come to a vital decision, how will brand and performance marketing work together in this new era?
Today, James and Benji discuss a blog from Velocity Partners, "B2B Brand is Back(and MQLs are Bullshit)" -- breaking down some of the top takeaways and mindset shifts marketers must make.
Link to Post: https://velocitypartners.com/resources/new-b2b-manifesto/
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/ -
Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it?
Join as we discuss:The need for a personalized approach to engage your audienceThe need for foundational research and data-driven insights to support your contentThought leadership and brand building through media content
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Link to Post discussed in this episode: https://www.coca-colalens.com
Press release:
https://www.coca-colacompany.com/media-center/new-platform-offers-retail-and-restaurant-partners-data-backed-insights-and-industry-trends-through-a-uniquely-coca-cola-lens -
James Carbary sits down with Ashley Faus(Head of Lifecycle Marketing Atlassian), Gwen Lafage(VP Marketing, Sinch), Spud Rule(VP of Demand, Leap), and Jane Serra(Creator & Host, Women in B2B Marketing) to talk about the future of content marketing and how to become a thought leader.
This clip is from a B2B Growth Roundtable, hosted in Orlando at the Sweet Fish Media Creator House.
Watch the full video now: https://www.youtube.com/watch?v=eDFc1fSrtYg&t=52s
Learn more about the Creator House: https://www.sweetfishmedia.com/services/creator-house -
We’re drafting our favorite B2B content companies! Today, James and Benji each pick three companies and discuss why they believe these companies are excelling at content creation.
Join as we discuss:Using satire and comedy in B2B contentFinding a format that’s repeatable and resonates with your audiencePaid media to promote owned media
Our Draft Picks:
AudiencePlus - https://audienceplus.com/Travis Tyler (Motion) - https://www.linkedin.com/in/travis-scott-tyler/Ahrefs - https://ahrefs.com/Moz - https://moz.com/Haris Spahić (ButterDocs) - https://www.linkedin.com/in/haris-spahic/Bold Strategies - https://www.boldstrategies.com/
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/ -
What if we told you audacious generosity and unreasonable hospitality should be at the heart of your marketing strategy?
In this episode, we’re breaking down unique ways to surprise and delight your ideal clients. From billboards in Times Square to dinner with Lindsey Stirling playing violin, this conversation is packed with stories and ideas to give you a new marketing perspective.
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
Link to Post discussed in this episode:
https://www.linkedin.com/posts/kieranlenahan_hey-beehiiv-weve-booked-a-billboard-in-activity-7183908315893014529-H0TD?utm_source=share&utm_medium=member_desktop -
Too many organizations are running digital media strategies that are outdated and underperforming. In 2024 we need to rethink our approach and find a way to stand out in a sea of endless noise.
In this episode, James, Brent, and Benji countdown 5 truly unique marketing strategies that could propel your business forward, and help you resonate with your market.
Join as we discuss:How character building allows businesses to create a recognizable and relatable persona for their brand.Why co-hosted commentary is the future of B2B content.Moving in-house creators to the center of your social media strategy.
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ - Mostra di più