Episodi
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In this episode of Digital Marketing Stories, Jim talks with John McDougall, a veteran in the digital marketing field.
John recounts his early experiences starting from 1995 when he was tasked with selling websites at his father's agency.
He describes how he learned about it in 1996 and utilized tools like WebPosition Gold.
John and Jim exchange stories from the late '90s and early 2000s, covering keyword stuffing, link-building strategies, and the evolution of SEO tactics.
They discuss the changing landscape of digital marketing, the importance of content creation, and the challenges of working with difficult clients.
John shares his insights on niche marketing, in law firms and education, the significance of technical SEO, and the role of AI in SEO practices.
The episode also touches on the educational aspect of digital marketing, emphasising the need for up-to-date, practical knowledge in university curricula.
Content Marketing and SEO for Law Firms: How to Get Consistent Website Leads by Following a Highly Actionable RoadmapI have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
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For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Digital Marketing Stories.
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In this episode of Digital Marketing Stories, host Jim Banks chats with Corey Morris, a seasoned digital marketing professional with over 20 years of experience.
Corey shares insights from his career journey, which began in 2005, and explains his progression from project management to becoming the owner of Voltage, a full-service digital marketing agency.
They delve into the importance of niche specialization, consistent strategy implementation, and the pivotal role AI tools play in modern marketing practices.
Corey discusses the idea behind his book on digital marketing frameworks and the benefits of having documented processes.
The conversation explores the dynamic nature of the industry, touching on changes in search engine dynamics, the impact of generative AI, and the necessity of staying adaptable in a constantly evolving digital landscape.
HubSpot CRMSYSTEMology: Create time, reduce errors and scale your profits with proven business systemsFree Text to Speech & AI Voice Generator - ElevenLabsCastmagic - Turn podcast episodes into content using AII have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
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For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.
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Episodi mancanti?
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In this episode of Digital Marketing Stories, host Jim Banks chats with Grace Clemens, a digital marketing expert hailing from the United States, but currently based in Barcelona, Spain.
We delve into Grace's career journey, focusing on her e-commerce expertise and the significance and value of digital marketing audits for e-commerce brands, nonprofits, and B2B companies.
Grace explains in detail her audit process, stressing the importance of branding consistency, purposeful content across multiple platforms, and effective email automation.
We discuss challenges and opportunities in digital marketing, including the role that AI, community management, and multi-channel strategies have to influence brands overall success.
Grace offers valuable insights on how businesses can optimize their marketing efforts and maintain a strong multi-channel presence amid challenging social media dynamics.
A must listen episode for digital marketing practitioners.
The Filter Bubble: What The Internet Is Hiding From You (Book)Lucky Orange - Dynamic heatmap, visitor activity trackingNotion - Podcast workflow and episode distributionI have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Digital Marketing Stories.
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The discussion today touches on topics including the complex business strategies needed to succeed today to the rapid evolution of AI.
Ben Hoehn is a fractional CMO whose personal brand is Mojo Mogul.
Ben explains his passion for working with early-stage startups and his unique approach to 'strategic-cution.'
The conversation dives deep into the AI landscape, discussing its impact on jobs, workforce, and business operations.
Key discussion points include the role of business webinars (along with pet peeves), digital content creation, the importance of quick response times for lead follow-up, and strategies for optimizing PPC campaigns.
Jim and Ben also talk about how the pandemic has altered business practices and the evolving importance of digital marketing techniques, including video content creation and SEO.
They close with insights into the future of targeted advertising and suggestions for optimizing business strategies in a digitally-dominated world.
Well worth a listen.
Free Text to Speech & AI Voice Generator - ElevenLabs90-Minute Books by Dean JacksonI have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.
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In this episode, Jim talks to Jesse Ringer, founder and CEO of Method & Metric, an SEO agency based in Vancouver.
Jesse discusses his journey from freelancing in a post-financial 2008 crisis to establishing his agency in 2017.
They talk about the evolution of digital marketing, the importance of human connection in business, and the impact of AI on SEO.
Jesse shares insights into finding and retaining clients, managing and recruiting staff, and the challenges and rewards of running a business.
They dive into the future of SEO amidst changes like Google's recent updates and the rising influence of AI.
Register Now and Start Your FREE Trial Immediately of SimilarwebI have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.
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In this episode of Digital Marketing Stories, Jim talks to Ryan Jones, who shares his journey at Razorfish as well as innovative and new SEO tool SERPrecon.
Ryan discusses the transition from traditional SEO metrics to modern approaches using machine learning and vectors.
Additionally, they explore the impact of AI on search and digital marketing strategies.
Apart from professional insights, Ryan opens up about personal health challenges, including weight loss and knee surgeries, and the positive effects on overall well-being.
They also touch upon side projects, such as Ryan's involvement in playing and promoting cornhole, and his experience with investing in a new cornhole bar.
Insightful, educational, and personal, this episode provides valuable perspectives on balancing professional endeavors and personal health.
Register Now to Start Your Free Trial Immediately of SimilarwebPubConSerprecon - Evolve your SEO toolsI have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.
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In this episode of Digital Marketing Stories, host Jim Banks chats with Sam Noble about her journey and experiences in the digital marketing industry.
Sam shares insights from her transitional career, starting at a travel agency and moving through various roles in marketing, financial services, and agencies, before establishing her own freelance consultancy, Biddable Moments.
She discusses the pros and cons of freelancing, the importance of networking, and how she manages work-life balance.
Jim and Sam also touch on the impact of AI in digital marketing, changes in advertising platforms, and the value of speaking at conferences.
Sam offers practical advice for those considering a freelance career and reflects on the industry's evolving landscape.
Register Now to Start Your Free Trial Immediately of SimilarwebbrightonSEO the world's largest search marketing conferenceI have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Digital Marketing Stories.
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Welcome to another episode of Digital Marketing Stories.
Today we're diving into a fascinating journey with Drew Donaldson, the founder of GroHaus, an innovative marketing agency.
Despite launching his business just three months before the onset of COVID-19, Drew navigated the challenging landscape to build a successful agency that defies conventional marketing pitfalls.
In this episode, Drew shares his incredible story of resilience and strategic thinking.
We chat about the complexities of setting up a business right before a global pandemic, the nuances of client-agency relationships, and the critical importance of setting realistic expectations.
Drew also provides insights into the advertising shifts from platforms like TikTok to the more stable grounds of Meta and Twitter (X), and he explains why agencies need to put a laser focus on their ideal client profile.
If you've ever wondered how to navigate the highs and lows of the marketing world or want to hear about the strategies that can keep a startup afloat during unprecedented times, this episode is a must-listen.
Let's dive into the conversation with Drew Donaldson on Digital Marketing Stories.
Coaches & Consultants WorkshopI have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.
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I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.
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Join us on this engaging episode of "Digital Marketing Strategies" as host Jim Banks sits down with digital marketing expert, John Lawson.
Discover how John's fascination with technology took him from selling Elton John tickets on eBay to pioneering the use of AI in business.
This conversation is packed with actionable insights for anyone eager to leverage digital marketing and technology to transform their personal and professional lives.
Kick Ass Social Commerce for E-preneursJohn LawsonI have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Digital Marketing Stories.
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Join Jim Banks as he sits down with SEO expert Kaspar Szymanski to discuss how bad decisions and outdated practices can impact your site's performance.
Learn how to avoid common SEO pitfalls and optimize your strategies for success.
Disavow files and managing harmful linksImportance and methods of regular SEO auditsThe role of AI in SEO and managing its recommendationsSEO contingency planning and diversifying traffic sourcesImpact of poor website optimization on user experienceBe sure to subscribe for more insights on maintaining your website's health and performance
Search Brothers SEO Consulting by ex-Google Search QualityI have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.
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Today, we're joined by Kevin Gibbons, the founder of Re:signal, who shares his journey through the ups and downs of the search industry, from SEO consulting to handling major brand transitions.
We'll dive into Kevin's experiences with career changes, the challenges and pitfalls of the franchise model at Blueglass, and what he's learned from past failures.
Jim Banks and Kevin also discuss the importance of purpose and value in their work, the evolution of remote work setups, and the significance of financial accountability within a business.
Stay tuned as we explore the lessons learned from these pivotal moments and how they shaped Kevin's path forward.
Whether you're a seasoned professional or just starting in the industry, this episode is packed with insights you won't want to miss.
Re:signal - ecommerce SEO agencyI have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.
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Today, we're breaking new ground with not one, but three incredible guests - Taryn Stoddard, Kali Ashford, and Sara Malo.
All trailblazers in their own right, they share their unique experiences and insights from navigating the challenging waters of male-dominated industries.
This episode explores the spectrum of their professional journeys.
We'll touch on the importance of boundaries, the evolving dynamics of gender roles in the workplace, and how collective support has helped these women carve out spaces of their own.
Plus, we'll discuss innovative initiatives like LinkUnite, a community that aims to elevate female representation in the performance marketing industry.
Join host Jim Banks as he reflects on his own career challenges, while engaging with our guests about the lessons they've learned from their past, the technical hurdles they’ve overcome, and their visions for a more inclusive future.
Whether you're curious about the nuances of urban networking, keen on understanding the balance between chivalry and modern professional conduct, or looking for inspiration on supporting young talent, this episode is packed with valuable takeaways.
So, let’s get into it.
Kaija GroupAdMediaCardsLinkUnite.live – A movement aimed at uniting communities and the greatest minds in marketing and wider industries.I have one small favour to ask, would you please visit this link and follow the show on whichever platform you prefer to listen to podcasts on.
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In this episode, Jim sits down with none other than Brett Tabke, the founder and CEO of Pubcon, a legendary figure in the world of SEO and digital marketing.
We take a trip down memory lane, revisiting how Jim and Brett first met at Pubcon London in 2001, and the pivotal moments at the Citie of York pub that helped shape their enduring friendship.
Brett shares his journey from the early days of informal gatherings discussing search engines to organizing Pubcon, a premier conference that's stayed true to delivering quality content over networking fluff.
We'll talk about the evolution of search engine conferences, dealing with industry challenges, and the often harsh impact of Google updates on businesses.
Plus, we'll explore the future of AI in advertising, the authenticity of AI-generated content, and the dynamic transformations in digital communications and event management.
But it's not all tech talk.
Brett opens up about the personal and financial challenges he faced during the pandemic, the resilience required to keep Pubcon alive, and the significant transformation of the conference landscape.
We'll hear insights on the importance of community engagement, the need for reliable information, and the ever-changing trends in content consumption.
Get ready for a candid and insightful episode filled with industry anecdotes, professional reflections, and a hearty dose of wisdom from one of the best in the business.
Grab your headphones and settle in for another episode of "Bad Decisions with Jim Banks"
SynthesiaSearch Engine World – By SEOs for SEOsPubconI have one small favour to ask, as you listen to the episode would you please follow or subscribe to the show on whichever platform you prefer to listen to podcasts on.
If you consume video podcasts then subscribe to the podcast over on YouTube Music and you can receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for "Bad Decisions with Jim Banks"
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Big Click Co. - Search Engine Marketing - PPC Ads - Lisa Raehsler
I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.
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Welcome back to another episode of "Bad Decisions with Jim Banks."
After a brief summer hiatus, we’re diving right back into the thick of things with an exceptional guest, Sarah Stemen.
Sarah, a seasoned marketing expert who recently transitioned into consulting, joins us to talk about the significant and impactful decisions she has made throughout her career and personal life.
In this episode, Sarah reveals the lessons she learned from referring clients to larger agencies, the evolving landscape of marketing, and the importance of networking and maintaining strong industry connections.
Jim also shares his insights on balancing professional work with personal life, emphasizing the necessity of setting boundaries and ensuring mental well-being.
We delve into Sarah's bold career change from a demanding agency role to a more flexible consulting position, driven by her need to manage both her professional aspirations and family obligations.
Sarah and Jim also discuss the challenges and opportunities in PPC, the shifting dynamics of digital marketing, and the essential nature of holistic marketing approaches over single-channel specializations.
Join us as we explore these topics and more, including the importance of client relationships, the impact of Google Ads on small businesses, the value of organic social media marketing, and the significance of speaking engagements and networking at conferences.
Sarah also shares her journey of managing client expectations, transitioning to a focus on training and building self-sufficient ad campaigns, and the role of inclusivity and diversity in industry events.
Whether you're a marketing professional, a business owner, or someone interested in the ever-changing digital landscape, this episode is packed with valuable insights and inspiring stories.
So, sit back, relax, and enjoy another eye-opening conversation on "Bad Decisions with Jim Banks."
Sarah Stemen on InstagramSarah Stemen on XSarah Stemen - Paid Ads MarketerI have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.
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I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you like video then I suggest YouTube or YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.
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In this episode of Bad Decisions with Jim Banks, we sit down with Fred Vallaeys, CEO of Optmyzr to explore the evolution of the advertising industry and the role of AI in shaping the future.
Join us as we delve into Fred's fascinating journey and insights.
Topics discussed include
- The importance of continuous experimentation in Google Ads.
- Transitioning from in-person conferences to online PPC town halls.
- The potential of AI to preserve industry knowledge for future generations.
- Challenges and frustrations with machine learning in advertising.
- The significance of understanding and providing value to customers.
🧰 Resources mentioned or used making this episode 🧰
Podpage - Website for your podcastCastmagicThe modern PPC management software, built for PPC peopleDescript - Video editing, filler word removalEcamm Live - Live Streaming and video productionOpus Clips - Create short video clips using AIbrightonSEO - the world's largest search marketing conferenceDigital Marketing in an AI World: Futureproofing Your PPC AgencyUnlevel the Playing Field: The Biggest Mindshift in PPC HistoryI have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you like video then I suggest YouTube or YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.
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In this episode of Bad Decisions with Jim Banks, Boris Beceric, a PPC consultant specialising in Google Ads, joins Jim to discuss the challenges and insights of Google Ads advertising strategies.
We discuss the :
- Subjectivity of "cheap" in marketing
- The impact of AI in Google Ads
- The challenges in data tracking and understanding the value of conversions
- The role Google reps play in managing Google Ads accounts
- The importance of aligning strategies with client objectives
🧰 Resources mentioned or used making this episode 🧰
Descript - Video editing, filler word removalManychat - Chatbot flow builder Lucky Orange - Dynamic heatmap, visitor activity trackingEcamm Live - Live Streaming and video productionNotion - Podcast workflow and episode distributionSemrush - SEO, keyword researchOpus Clips - Create short video clips using AICastmagic - Turn podcast episodes into content using AII have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you prefer video podcasts then I suggest YouTube or YouTube Music as your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music or wherever you choose listen to listen to your favourite digital marketing podcast, just search for Bad Decisions with Jim Banks.
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Today, we have an incredible story that traverses continents, careers, and the evolving digital age. Joining me is Ash Nallawalla, an SEO consultant with an extraordinary journey. From his humble beginnings in Bombay, India, to his unexpected career shifts in Australia and New Zealand, Ash has navigated the turbulent waters of technology, marketing, and entrepreneurship.
In this episode, we discuss the challenges of competing with AI in the publishing industry, the highs and lows of SEO consulting, and the hard lessons learned from undervaluing one's services. Ash opens up about his struggles in the mid-80s trying to break into the computer industry, his eventual success in desktop publishing, and his pivotal role in growing Melbourne PC user group’s internet service.
We also delve into the nitty-gritty of SEO, the significance of understanding search intent, and the balance between SEO and PPC in digital marketing. Plus, Ash shares valuable insights from his book, 'Accidental SEO Manager,' and the unique hurdles he faced in getting it published.
Resources Discussed On The Episode
Accidental SEO Manager (Amazon)I have one small favour to ask. Can you please follow the show on whichever platform you prefer to listen to podcasts on.
If you like video then I suggest YouTube or YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music or wherever else you listen, just search for Bad Decisions with Jim Banks.
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