Episodi
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Big Click Co. - Search Engine Marketing - PPC Ads - Lisa Raehsler
I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.
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Welcome back to another episode of "Bad Decisions with Jim Banks."
After a brief summer hiatus, we’re diving right back into the thick of things with an exceptional guest, Sarah Stemen.
Sarah, a seasoned marketing expert who recently transitioned into consulting, joins us to talk about the significant and impactful decisions she has made throughout her career and personal life.
In this episode, Sarah reveals the lessons she learned from referring clients to larger agencies, the evolving landscape of marketing, and the importance of networking and maintaining strong industry connections.
Jim also shares his insights on balancing professional work with personal life, emphasizing the necessity of setting boundaries and ensuring mental well-being.
We delve into Sarah's bold career change from a demanding agency role to a more flexible consulting position, driven by her need to manage both her professional aspirations and family obligations.
Sarah and Jim also discuss the challenges and opportunities in PPC, the shifting dynamics of digital marketing, and the essential nature of holistic marketing approaches over single-channel specializations.
Join us as we explore these topics and more, including the importance of client relationships, the impact of Google Ads on small businesses, the value of organic social media marketing, and the significance of speaking engagements and networking at conferences.
Sarah also shares her journey of managing client expectations, transitioning to a focus on training and building self-sufficient ad campaigns, and the role of inclusivity and diversity in industry events.
Whether you're a marketing professional, a business owner, or someone interested in the ever-changing digital landscape, this episode is packed with valuable insights and inspiring stories.
So, sit back, relax, and enjoy another eye-opening conversation on "Bad Decisions with Jim Banks."
Sarah Stemen on InstagramSarah Stemen on XSarah Stemen - Paid Ads MarketerI have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.
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Episodi mancanti?
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I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you like video then I suggest YouTube or YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.
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For full show notes, links to the resources discussed in this episode head to http://www.bdwjb.com/26
In this episode of Bad Decisions with Jim Banks, we sit down with Fred Vallaeys, CEO of Optmyzr to explore the evolution of the advertising industry and the role of AI in shaping the future.
Join us as we delve into Fred's fascinating journey and insights.
Topics discussed include
- The importance of continuous experimentation in Google Ads.
- Transitioning from in-person conferences to online PPC town halls.
- The potential of AI to preserve industry knowledge for future generations.
- Challenges and frustrations with machine learning in advertising.
- The significance of understanding and providing value to customers.
🧰 Resources mentioned or used making this episode 🧰
brightonSEO - the world's largest search marketing conferenceThe modern PPC management software, built for PPC peopleDigital Marketing in an AI World: Futureproofing Your PPC AgencyUnlevel the Playing Field: The Biggest Mindshift in PPC HistoryDescript - Video editing, filler word removalOpus Clips - Create short video clips using AIEcamm Live - Live Streaming and video productionPodpage - Website for your podcastCastmagicI have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you like video then I suggest YouTube or YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.
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In this episode of Bad Decisions with Jim Banks, Boris Beceric, a PPC consultant specialising in Google Ads, joins Jim to discuss the challenges and insights of Google Ads advertising strategies.
We discuss the :
- Subjectivity of "cheap" in marketing
- The impact of AI in Google Ads
- The challenges in data tracking and understanding the value of conversions
- The role Google reps play in managing Google Ads accounts
- The importance of aligning strategies with client objectives
🧰 Resources mentioned or used making this episode 🧰
Lucky Orange - Dynamic heatmap, visitor activity trackingManychat - Chatbot flow builder Descript - Video editing, filler word removalCastmagic - Turn podcast episodes into content using AIOpus Clips - Create short video clips using AISemrush - SEO, keyword researchNotion - Podcast workflow and episode distributionEcamm Live - Live Streaming and video productionI have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you prefer video podcasts then I suggest YouTube or YouTube Music as your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music or wherever you choose listen to listen to your favourite digital marketing podcast, just search for Bad Decisions with Jim Banks.
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Today, we have an incredible story that traverses continents, careers, and the evolving digital age. Joining me is Ash Nallawalla, an SEO consultant with an extraordinary journey. From his humble beginnings in Bombay, India, to his unexpected career shifts in Australia and New Zealand, Ash has navigated the turbulent waters of technology, marketing, and entrepreneurship.
In this episode, we discuss the challenges of competing with AI in the publishing industry, the highs and lows of SEO consulting, and the hard lessons learned from undervaluing one's services. Ash opens up about his struggles in the mid-80s trying to break into the computer industry, his eventual success in desktop publishing, and his pivotal role in growing Melbourne PC user group’s internet service.
We also delve into the nitty-gritty of SEO, the significance of understanding search intent, and the balance between SEO and PPC in digital marketing. Plus, Ash shares valuable insights from his book, 'Accidental SEO Manager,' and the unique hurdles he faced in getting it published.
Resources Discussed On The Episode
Accidental SEO Manager (Amazon)I have one small favour to ask. Can you please follow the show on whichever platform you prefer to listen to podcasts on.
If you like video then I suggest YouTube or YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music or wherever else you listen, just search for Bad Decisions with Jim Banks.
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Today's guest, Emanuel Cinca, also known as Manu, joins us to share his unique journey from a struggling university student to a professional poker player, and finally to a successful digital marketing publisher.
Manu pioneered Stacked Marketer, a newsletter that now commands an impressive audience of over 100,000 subscribers.
We dive deep into the acquisition of complementary newsletters, the challenges of digital advertising, and how maintaining a reader-engaging tone has been pivotal in his strategy.
Manu’s open-book policy on revenue stats, his successful sponsorship strategies, and his insights into future challenges for publishers paint a comprehensive picture of the digital marketing landscape.
Whether you're an aspiring newsletter publisher, a budding entrepreneur or a seasoned digital marketer, there’s a wealth of knowledge to unpack in today’s episode.
I hope you enjoy listening to it as much I made making it for you.
Stacked MarketerI have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you like video then I suggest YouTube or YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, you can find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.
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Anton Shulke is an inspiration.
He is from Ukraine and when the war started everyone in the search community rushed to Facebook looking for the video that Anton posted of himself drinking a coffee.
Since then he has moved on to many countries.
He is also fantastic at creating influencer communities.
So enjoy this discussion with Anton on Bad Decisions with Jim Banks
Discussed during the episode
SEO for Paws AnnouncementUkrainian Cats & Dogs InitiativeDuda - eCommerce Website BuilderOne small ask - If you do nothing else, please, please, please can you visit Anton's Buy Me A Coffee link. He donates every penny to support the stray cats and dogs that have been left abandoned by the war in Ukraine.
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Today, we're in for a special treat as we're joined by Purna Virji, a renowned PPC expert, author, consultant, and all-around guru in digital marketing.
In today's episode, we're diving deep into the labyrinth of explaining digital marketing to the uninitiated, tackling the misconceptions and complexities with Purna's incisive clarity.
We'll get a glimpse into her world – from university days in Cardiff to her big move to the US, navigating through her auspicious career trajectory that led her straight to the heart of SEO.
As we unravel Purna's approach to creating high-impact content that stands the test of time, we will also explore how to combat the challenge of rising AI influence and still produce content that resonates authentically with our audience.
Purna will reveal some pearls of wisdom on crafting a book that becomes an evergreen resource, and we'll even touch upon the economic pressures shaping digital marketing today.
So, sit tight and get ready for an insightful journey that could reshape the way you view content creation, leaving you with a fresh perspective on how to leave a meaningful legacy in a world constantly morphing by technology.
It's time to take our bad decisions and turn them into powerful learning experiences, here on Bad Decisions with Jim Banks.
Don't forget to check our show notes for more on Purna's strategies, and be sure to follow, subscribe, and share our podcast with your colleagues and friends.
Let's dive in.
Discussed on the episode
High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
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In this episode we dive into conversation with my guest, the PPC evangelist from Optmyzr, Navah Hopkins.
Navah shares her wisdom on the industry’s pressing need for diversity, her own challenges on the speaking circuit, and the pivotal role brands have in creating an ecosystem that embraces underrepresented voices, especially women.
We unpack the importance of providing a platform and opportunities to speak at industry conferences.
Navah's insights on navigating the complexities of SEO and PPC marketing will shine a light on good and bad decisions made in these fields.
We discuss the evolution of Google's advertising tools, the ethics around branded search, and the indispensable value of trust in this business and the special role of the Google Ads liaison representative.
Navah's transition from SEO to PPC to makes her perfect for her role with Optmyzr, we're covering all angles.
All this and more in today's engaging episode of "Bad Decisions with Jim Banks".
Every decision has a story, and today's might just change your perspective on the digital marketing industry.
Discussed on the episode
Women in Tech SEOPaid Search AssociationFoxwell FoundersHigh-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and EffectiveLinkUnite - A movement aimed at uniting communities and the greatest minds in marketing and wider industries.One small ask - would you please subscribe to the show and leave me a rating - it goes a long way as I get the show off the ground
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A soul searching episode with a back story to the early 90's, some really bad decisions and how tossing a coin can help you arrive at the right decision.
Short episode with some profound and personal content for you to listen to, hop you enjoy it and learn.
One small ask - would you please subscribe to the show and leave me a rating - it goes a long way as I get the show off the ground
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This week's guest is Ashley Segura, the co-founder of Content Yum.
We take a deep dive into content marketing, SEO, and the evolving role AI is playing today.
Listen as we explore Ashley's new venture, Content Yum, and its human-centric approach to content creation.
We discuss the competition posed by AI-generated content and its impact on SEO and content marketing.
Ashley shares personal stories about the negative effects of spam content and the importance of authenticity in user-generated content (UGC) and what UGC actually is might shock you.
Ashley shares the importance of having a solid content strategy and the significance of actively looking for criticism and feedback for growth.
Gain insight into the importance of authority in product reviews and the potential pitfalls of relying too heavily on AI in business decisions.
Be sure to listen in, follow and subscribe and share with an industry friend or someone interested in breaking into content marketing specifically or digital marketing more generally.
Discussed on the Episode
DescriptSemrushContentYum - Your Content Marketing PartnerOne small ask - would you please subscribe to the show and leave me a rating. Feedback is the food of champions and I love getting feedback, even if it is negative.
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It's been a tough few months since I launched the podcast.
Partly because I was travelling and hadn't worked out how to keep the cadence of publishing going and also because just having podcast guests puts pressure on schedules.
Solo episodes, like this one, are much easier to make. I can talk directly to you and share my thoughts and feelings, as well as tips, tricks and things that are aha moments.
My digital marketing guests so far have been amazing.
I've loved the conversations and am so thankful that they gave up their time to come and talk to me.
Sure, they all mainly have their own things they are trying to achieve, whether it is book promotion, speaking promotion, new business.
In this short solo episode I share how someone made me feel when they reviewed my digital marketing podcast on their show.
I've flip flopped between being grateful and being annoyed about the feedback I got.
But, now that I have made this episode, I can park it and move forward.
There is a valuable lesson here for all of us in how and when you should give feedback and the impact it might have on the recipient.
Please listen to the end, and do what I ask you to do.
It's not for me.
It's for you.
Descript - Video editing, filler word removalBad Decisions with Jim Banks - ReviewedI only have one small ask - please subscribe to the show and leave me a rating or a review - it goes a long way as I get the show off the ground.
And tell a colleague, friend or family member looking to get in to digital marketing to come and listen.
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In episode 10 Jim delves into the twists and turns of agency life, working in-house with 20 year digital marketing veteran Dave Roth and his bumpy journey as a digital marketer.
Discover the high-stakes world of managing campaigns with an insider's perspective from his time at Yahoo and realtor.com
Learn about Dave's early involvement in "that search engine thing" which led to a decade at Yahoo managing substantial search engine marketing budgets for their internal paid media channels and delivering over 3 billion page views a day for their many web properties.
We explore the complexity of running Google Ads accounts today vs. the past and how generative AI can help streamline workflows, and the constant innovation required in the digital marketing industry.
We jump into the challenges and strategies needed to work with startups, setting expectations, and maintaining client relationships and why Jim doesn't like working with startups (no offense to any startups)
Emergent DigitalOne small ask - would you please subscribe to the show and leave me a rating - it goes a long way
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Thought I would jazz things up a bit and add in an extra "episode" with a short aha moment or tip while we work on pulling together the guest interviews for Wednesdays.
This particular aha moment is about the Amazon Associates program and how members of the program can stop leaving money on the table when they post their content on YouTube, Instagram or anywhere else for that matter where the geographic location of your visitors can mean the difference between a big fat commission or a big fat duck egg.
There is also a great story about Sean Cannell and Think Media, tea, biscuits and some bad decisions.
Love to know what you think of the idea of the shorter form episodes, that are not really episodes.
Geniuslink - URL Shortener for Creators and AffiliatesBrian G Johnson - YouTubeNick Nimmin - YouTubeThink Media - YouTubeOne small ask - would you subscribe to the show and leave me a rating - it goes a long way as I get the show off the ground
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Today we're diving into the intersection of bad decisions, digital marketing, and the power of connections with the CEO of Be Found Online, Steve Krull.
Steve's journey from exploiting a business's website weaknesses to becoming an SEO expert unfolds a tale of liberation and the birth of his agency Be Found Online (or BFO as it is better known).
We explore the raw reality of running a digital agency, touching on the importance of trust in client relationships and why sometimes, smaller is better.
We get personal about our experiences of being taken advantage of in business and our preference for the personal touch versus the allure of luxury items.
We discuss the need to stay authentic in the ever-changing landscape of social media and the shifting demographics on platforms like TikTok.
As we grapple with the latest Google core update and the role of AI in digital marketing, Steve shares his innovative approach to creating short, informative content for LinkedIn.
We dive into some tech tips and tools for podcasting and video analysis, so be sure to check the show notes to learn more about the tools discussed.
Join us as we reflect on the significance of personal connections made at conferences like Hubspot Inbound and how face-to-face interactions define our growth.
So buckle up, as we unpack the lessons learned from the missteps and the strategic moves that shape success in the digital marketing world.
This is "Bad Decisions with Jim Banks," and you're about to find out how bad decisions have paved the way for better ones for Steve Krull.
Castmagic - Turn podcast episodes into content using AIOpus Clips - Create short video clips using AITikTok Chrome Extension for TikTok Creators & BrandsAIPRM: Your Cheat Code for AI like ChatGPTBe Found Online - Chicago Digital Marketing AgencyEpisode Timestamp
00:00 "Bad Decisions" podcast featuring digital marketing mistakes.
04:38 Lost business due to sharing too much.
09:16 Building lasting connections, not just networking.
11:01 Confidence in socializing helped close business deals.
15:30 Networking without expectation leads to success.
18:48 Sales manager discovers employee pretending to work.
21:49 Tech conference topics and Google updates in Vegas.
25:42 Podcast host discusses guest promotion and tools.
27:56 Struggles with writing led to blog transcription.
32:23 Respect for elders, concern about industry future.
33:23 Efficiency, growth, and diversification in agency business.
38:52 Interest in digital marketing and reaching new audience.
42:08 Chrome plugin, analyze TikTok profiles, stats summary.
42:56 Virality doesn't guarantee financial success for creators.
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So, having interviewed 6 people and being away from my studio I thought I would try something different for this weeks episode of Bad Decisions with Jim Banks.
I thought it would be good to walk and talk, so listen to me walk around the 5.5 kilometer (3 miles) of the Yas Marina Abu Dhabi Grand Prix track and share with you my thoughts on setting up the podcast, how being a podcaster has been, what I've enjoyed, what I've learned, how I create the podcast, what the plans for the future are and so much more.
This is one episode where watching the video might also be useful and if you visit YouTube and search for "Bad Decisions with Jim Banks" you should be able to find the episode.
Mentioned on this episode
Opus Clips
Podpage
** Please be advised that this episode contains explicit language. Some listeners might prefer not to hear, in which case this is your fair warning **
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This is episode number 6, and joining me today is my old friend and insightful thinker, Tim Ash.
Tim is well-known for his pioneering work in digital marketing, particularly in conversion rate optimization.
But lately, he's turned his expertise towards a broader horizon, focusing his energy on the intersections of leadership, public speaking, and the primal aspects of human behavior.
Today, we'll unravel the complex layers behind making impactful decisions, the blend of luck and hard work in career success, and the importance of purpose in driving our professional journeys.
We'll explore the tough decisions leaders face and the implications of rallying people around a cause, whether for better or worse.
Tim shares his concerns about the social deficiencies faced by younger generations due to the pandemic, and we'll delve into the juicier topics of human nature, mentoring in the digital marketing industry, and China's one-child policy aftermath.
We also get personal - reflecting on the influential roles of teachers, the transformative power of gratitude, and evolving beyond fixed versions of ourselves.
We talk about the evolution of ideas, even drawing parallels between the growth of YouTube and this very podcast.
Finally, Tim will bring to light his book "Unleash Your Primal Brain," discussing how understanding our evolutionary psychology can drastically improve not just business and relationships, but also personal development.
Aiming to co-create a world of peace, safety, and love, Tim's purpose-driven approach to life is sure to provide invaluable takeaways for everyone tuning in.
So, buckle up and get ready for a deep dive into the psyche, purpose, and the power of decisions. Let's make some Bad Decisions with Tim Ash.
Unleash Your Primal Brain: Demystifying how we think and why we act - Tim Ash's latest bookLanding Page Optimization: The Definitive Guide to Testing and Tuning for Conversions 2nd Edition - The "bible" on Landing Page Optimization. Second Edition.The End of the World Is Just the Beginning: Mapping the Collapse of Globalization - Peter ZeihanLinkUnite - A movement aimed at uniting communities and the greatest minds in marketing and wider industries.Timestamp of key points in the discussion
00:00 Focusing on passions led to successful pivot
03:57 Content with emphasis on small agency success
09:31 Geopolitical analyst Peter Zan predicts China's future
10:53 Fostering diversity and inclusion in digital marketing
15:55 Perspective on diversity and reverse discrimination
18:01 Quality speakers prioritize industry knowledge and experience
20:39 Create a positive tribal culture for leadership
26:23 Options considered for company's financial future. CEO's decision
29:13 Pursue peace, love, and purposeful decision-making
31:30 Tim's impactful teaching leaves a lasting impression
34:31 Teaching culture as a human superpower in life
37:21 Embrace change and go with the flow
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Welcome back to another episode of "Bad Decisions with Jim Banks" – the podcast where we delve into the minds of digital marketing leaders making waves and learn from their experiences and, occasionally, their bad decisions.
Today, in Episode 5, we're joined by Alita Harvey-Rodriguez, founder and managing director of MI Academy.
Alita is a powerhouse in digital marketing and innovation, with a decade-long career transforming organizations from the inside out.
This episode covers the unique approach of project-based training and how it directly aligns with achieving specific organizational goals.
We'll dive into how her team uses AI to amplify project outcomes and discuss the power of human experiences amidst technological advancements.
Consideration is also given to the intersection of corporate growth and philanthropy.
Alita shares her drive for making an impact, not just in business but in global issues such as child safety and combating child trafficking – a poignant topic that aligns with Jim's passion for charity work.
Expect to hear about how MI Academy is revolutionising the retail and e-commerce industry with their "hack games" innovation incubator, and how Alita's strategic vision is leading to expansive growth, potential investor partnerships, and an exit plan that defines the future of the company.
Alita also brings invaluable insights on team efficiency and the use of an impact matrix, complemented by a generous offer for podcast listeners.
So buckle up, grab your notepad, and let's explore how to drive sustainability in business and make a difference in the world with Alita Harvey-Rodriguez on "Bad Decisions with Jim Banks."
Don't forget to check out the show notes for all the relevant links, including how you can take advantage of Alita's exclusive offer for BDWJB listeners.
Let's get started.
Haiti Bercy ProjectFundraiser for HaitiRetailROI in Haiti00:00 Alita, founder of MI Academy, digital marketing expert.
05:30 Transition to enterprise, avoid negative connotations.
07:05 Project-based training trend in Europe gaining traction.
09:58 AI can enhance, not replace, human work.
16:10 Using templates, generate ideas to solve problems.
17:06 Industry struggles post-Covid, event scheduling challenge. Suggestions?
20:04 Different business sizes impact learning and marketing.
24:58 Funding hospital, shifting aid focus to Australia.
26:29 Podcast discussed charity work in Haiti, positivity.
30:31 Identify tasks, align projects, measure business impact.
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In this episode, we have a lively discussion with Nathan Huppatz, an experienced professional in the digital marketing and e-commerce space.
Join us as we delve into Nathan's journey, from his early fascination with the Internet in the 90s to his ventures in e-commerce, including creating a successful costume business.
Stay tuned to hear about the challenges and successes, and how the impact of COVID-19 transformed the landscape.
Timestamp Overview
00:00 - Fascination with the internet from a young age.
05:45 - Started small importing cars, now in startup.
07:14 - Worked with computers, especially with Google search.
11:18 - Learning from ecommerce experience to build software.
15:39 - Harry Potter boosted unexpected Book Week sales.
18:20 - Technical issues led to episode's premature end.
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