Episodi
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Digital and mobile banking open up new ways for data to impact customer experience. But what do those changes actually look like in execution? In this conversation with Jeff Lee, Chief Digital Officer of Seacoast Bank, Banking Local dives into the bank’s use of digital and data to adapt to changing customer behaviors and even predict lifetime value. Plus, hear about a clever campaign to entice older generations to try digital banking by mailing out a $1 check.
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