Episodi
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At just 25 years old, Canaan Stanley has built a thriving 170-member CrossFit Affiliate, CrossFit Never Forget, overcoming personal struggles, self-doubt, and the challenges of young gym ownership. In this episode, he shares his journey from being 100 pounds overweight and lacking confidence to becoming a successful Affiliate Owner, creating a strong community, and proving that resilience and vision can lead to incredible success.
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📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here:
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🏋️Want to LEVEL UP YOUR COACHING? Click here:
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🧠Learn more about ENLIFTED MINDSET TRAINING
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👋 NEW HERE? HERE'S WHAT WE DO. 👇👇
We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.
👉 FOR AFFILIATE OWNERS: Affiliate University
Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.
👉 FOR COACHES: The Knowledge
Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential
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Simon Jones, CrossFit Seminar Staff Flowmaster and the Middle East Affiliate Rep, shares his journey from discovering CrossFit in 2007 to shaping its growth across the region. He dives into the challenges of coaching internationally, the rapid expansion of CrossFit in the Middle East, and the key lessons that have defined his coaching philosophy.
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📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here:
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🏋️Want to LEVEL UP YOUR COACHING? Click here:
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👋 NEW HERE? HERE'S WHAT WE DO. 👇👇
We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.
👉 FOR AFFILIATE OWNERS: Affiliate University
Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.
👉 FOR COACHES: The Knowledge
Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential
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Episodi mancanti?
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We are bringing back Episode 628 where Fern and Kristen Bowen dive into the art of delivering effective feedback as a CrossFit coach or Affiliate Owner. They discuss the nuances of coaching development, handling difficult conversations, and building a culture of continuous improvement within your gym.
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📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here:
--
🏋️Want to LEVEL UP YOUR COACHING? Click here:
--
🧠Learn more about ENLIFTED MINDSET TRAINING
--
👋 NEW HERE? HERE'S WHAT WE DO. 👇👇
We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.
👉 FOR AFFILIATE OWNERS: Affiliate University
Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.
👉 FOR COACHES: The Knowledge
Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential
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Taylor Self shares how overcoming addiction ignited his passion for coaching and programming, leading him to createSentinel Training. Through his journey of sobriety and dedication to CrossFit, Taylor has built a thriving career while inspiring others to pursue fitness and personal growth.
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📈Want to GROW YOUR CROSSFIT AFFILIATE?Click here:
--
🏋️Want to LEVEL UP YOUR COACHING?Click here:
--
👋 NEW HERE? HERE'S WHAT WE DO. 👇👇
We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.
👉 FOR AFFILIATE OWNERS:Affiliate University
Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.
👉 FOR COACHES:The Knowledge
Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential
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Discover how the Enlifted Method empowers CrossFit Coaches, Affiliate Owners, and athletes to break through mental barriers and unlock their full potential. In this episode, Mark England shares actionable mindset tools that transform negative self-talk into clarity, confidence, and growth for individuals and communities alike.🧠Learn more about ENLIFTED MINDSET TRAINING
👉Watch Mark's Ted Talk
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📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here:
--
🏋️Want to LEVEL UP YOUR COACHING? Click here:
--
👋 NEW HERE? HERE'S WHAT WE DO. 👇👇
We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.
👉 FOR AFFILIATE OWNERS: Affiliate University
Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.
👉 FOR COACHES: The Knowledge
Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential
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John Singleton, founder of The Progrm, shares his journey from athlete to elite CrossFit coach, building one of the most respected training systems in the sport. Learn how he turned passion into a global coaching brand while guiding top athletes to the Games and developing future champions.
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🏋️Want to LEVEL UP YOUR COACHING?Click here:
--
📈Want to GROW YOUR CROSSFIT AFFILIATE?Click here:
--
👋 NEW HERE? HERE'S WHAT WE DO. 👇👇
We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.
👉 FOR AFFILIATE OWNERS:Affiliate University
Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.
👉 FOR COACHES:The Knowledge
Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential
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Jeremy Thiel of CrossFit Central Downtown reveals how he’s revolutionized his gym with exciting revenue-generating additions like pickleball courts, coffee meet-ups, competitions, ice baths, and saunas. These creative solutions don’t just boost income—they build an unbeatable sense of community, energize members, and create a space where fitness and connection thrive.
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📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here:
--
🏋️Want to LEVEL UP YOUR COACHING? Click here:
--
🧠Learn more about ENLIFTED MINDSET TRAINING
--
👋 NEW HERE? HERE'S WHAT WE DO. 👇👇
We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.
👉 FOR AFFILIATE OWNERS: Affiliate University
Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.
👉 FOR COACHES: The Knowledge
Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential
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Luke Meade reveals the steps he took to build a successful career as a full-time CrossFit Coach. From overcoming setbacks to coaching at elite gyms like Invictus Boston, he shares practical advice and lessons learned to help you turn your passion into a thriving profession.
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📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here:
--
🏋️Want to LEVEL UP YOUR COACHING? Click here:
--
🧠Learn more about ENLIFTED MINDSET TRAINING
--
👋 NEW HERE? HERE'S WHAT WE DO. 👇👇
We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.
👉 FOR AFFILIATE OWNERS: Affiliate University
Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.
👉 FOR COACHES: The Knowledge
Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential
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The best CrossFit coaches aren’t just skilled at movement—they’ve learned from personal struggles that have shaped their empathy and leadership. In this episode of Behind The Knowledge, Andrew Charlesworth explores how overcoming challenges fosters personal growth and builds the ability to truly connect with athletes. Discover why empathy and resilience are the foundation of exceptional coaching.
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Want to GROW YOUR CROSSFIT AFFILIATE? Click here:
Want to LEVEL UP YOUR COACHING? Click here:
--
👋 New here? We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.
--
👉 For Affiliate Owners: Affiliate University - Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business. 📈
--
👉 For Coaches: The Knowledge - Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential
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Ren Allen, owner of CrossFit FLxR, discusses her journey from gym member to leader. We explore the challenges she faced in raising coaching standards, overcoming resistance, and transitioning from "buddy" to "boss." Ren shares how she transformed her gym’s culture through clear processes, Coach development, and a shift from competition to a health-focused approach, offering valuable insights for Affiliate Owners everywhere.--
📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here:
--
🏋️Want to LEVEL UP YOUR COACHING? Click here:
--
🧠Learn more about ENLIFTED MINDSET TRAINING
--
👋 NEW HERE? HERE'S WHAT WE DO. 👇👇
We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.
👉 FOR AFFILIATE OWNERS: Affiliate University
Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.
👉 FOR COACHES: The Knowledge
Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential
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Jeremy and Julie, Owners of Desert Devil CrossFit, share how systemizing processes like onboarding and member touchpoints have transformed their gym. Learn how they’ve improved retention, fostered a supportive culture, and empowered members to thrive.
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Want to GROW YOUR CROSSFIT AFFILIATE? Click here!
Want to LEVEL UP YOUR COACHING? Click here!
--
CLICK HERE to learn more about ENLIFTED mindset training
--
👋 New here? We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.👉 For Affiliate Owners: Affiliate University - Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business. 📈👉 For Coaches: The Knowledge - Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential
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The key to great coaching isn’t perfection—it’s connection. In this episode of Behind the Knowledge, CrossFit coach Pat Oyston reveals how this lesson transformed his journey from overcoming depression to becoming a full-time coach.
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With over 600 videos (and new ones daily) plus guided mentorship from L4 coaches, we’re here to help you grow. 🏋️
Are you ready to LEVEL UP YOUR COACHING?
👉CLICK HERE to get started.
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CLICK HERE TO GRAB THE FREE WORLD-CLASS COACH EVALUATION
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0:00 - Struggling to Articulate Coaching Cues
1:03 - Pat Oyston
2:06 - Starting as a Swim Coach at 15 Years Old
5:12 - College Swimming, Injury, and Switching Careers
9:07 - A High School Coach's Life-Changing Impact
14:14 - The Challenges of Recovery After a Knee Injury
17:04 - Discovering CrossFit and Finding Purpose Again
23:35 - Lessons Learned from a Mismanaged Coaching Internship
24:48 - Joining a Supportive Gym Community at Rawson Creek
27:50 - Jason Ackerman’s Mentorship and Building Confidence
32:05 - Taking the CrossFit Level 2 and Learning to “Go Slow to Go Fast”
36:05 - Leaving a Management Role to Pursue Full-Time Coaching
39:15 - Making Coaching About the Athletes
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Elie Zeitlin of CrossFit Coney Island shares how mastering delegation transformed his gym and life. Learn how he empowered his team, optimized operations, and built a thriving community in Brooklyn.
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🚀 Looking to BOOST REVENUE at your CrossFit Affiliate?
CLICK HERE to Grab the FREE “Raise Prices Without Pissing Off Your Members” Mini-Course
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👉 CLICK HERE to learn more about Affiliate University & BOOK A FREE 1-ON-1 CALL
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💻 CLICK HERE to learn more about Push Press Gym Software
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0:00 Intro
1:42 The Power of Delegating
7:00 Managing Growth in a Small Space
10:50 The First Task Elie Delegated
15:04 Creating the Perfect Day
19:32 Taking Extended Time Away from the Gym
26:39 Overcoming the Challenges of Delegation
32:48 Feedback That Builds a Strong Team
37:12 Keeping Politics Out of the Gym
41:06 Redefining Success as a Gym Owner
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In this episode of Behind the Knowledge, Pat Barber and Todd Occhiuto sit down with veteran coach Stephane Rochet to discuss his journey from collegiate strength coaching to becoming a key figure in CrossFit's growth. Stephane shares insights on building trust with athletes, learning from legends like Coach Bergener, and why CrossFit remains the gold standard for fitness. This episode is a must-listen for coaches and athletes looking to master the fundamentals and create lasting impact.--
With over 600 videos (and new ones daily) plus guided mentorship from L4 coaches, we’re here to help you grow.
Are you ready to be more awesome? Click HERE to get started.
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DOWNLOAD THE FREE WORLD-CLASS COACH EVALUATION
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0:00 - Introduction
3:52 - Stephane's Coaching Journey Begins
4:51 - First Coaching Role at UCLA
7:16 - Firehose of Learning as a New Coach
8:11 - Teaching Athletes: Fake It Till You Make It
9:27 - Discovering Coach Bergener and Olympic Lifting
14:08 - Keeping Coaching Simple Yet Effective
19:45 - First Exposure to CrossFit
22:46 - From Coaching to Police Work
24:11 - Bringing CrossFit to Police Training
25:07 - Head Strength Coach at USD
27:42 - Implementing CrossFit Principles for Athletes
35:23 - Building Trust and Culture with Athletes
38:19 - The Role of Trust in Affiliate Coaching
41:12 - Changes in CrossFit From Then to Now
48:40 - Mastering the Basics as a Coach
53:34 - Stefan’s Hopes for CrossFit’s Future
56:46 - CrossFit Gyms as Beacons of Health and Community
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Tanya Sammis, Owner of CrossFit Virilis, transformed her gym from 30 to 130 members by simplifying operations, downsizing her space, and focusing on creating an exceptional class experience. By prioritizing member retention and streamlining her offerings, Tanya built a thriving community in Cibolo, Texas, proving that less can truly be more. Her journey is an inspiring example of how focusing on the essentials can lead to explosive growth.--
🚀 Looking to BOOST REVENUE at your CrossFit Affiliate?
Grab the FREE “Raise Prices Without Pissing Off Your Members” Mini-Course
--
👉 CLICK HERE to learn more about Affiliate University & BOOK A FREE 1-ON-1 CALL
--
💻 Learn more about Push Press Gym Software
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0:00 – Introduction
1:30 – The Journey From 30 to 130 Members
3:45 – Simplifying Gym Operations: The Key to Success
6:10 – Downsizing to Grow: Why Less is More
8:25 – Creating an Exceptional Class Experience
12:00 – Prioritizing Retention Over Expansion
15:20 – The Power of Community and Connection
18:40 – Streamlining Offerings for Member Success
22:10 – The Importance of Consistency in Coaching
25:30 – Empowering Your Team for Better Outcomes
30:00 – Lessons Learned From Mentorship and Growth
33:15 – The Role of Retention in Long-Term Gym Success
36:50 – Tanya’s “Keep Going” Philosophy
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In this episode of Behind the Knowledge, Pat Barber and Todd Occhiuto sit down with Burgener Strength Coach Cody Looney. Cody shares his journey from coaching kids’ soccer to becoming a CrossFit Affiliate Owner, military veteran, and weightlifting educator. He dives into the art of teaching Olympic lifts in CrossFit gyms, the importance of meeting athletes where they are, and how Burgener Strength is shaping the next generation of Coaches and athletes.
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With over 600 videos (and new ones daily) plus guided mentorship from L4 coaches, we’re here to help you grow. Are you ready to be more awesome?
Click HERE to get started.
--
FREE WORLD-CLASS COACH EVALUATION
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0:00 Introduction
1:00 Cody’s First Coaching Experience
3:00 From Military Service to Fitness Coaching
6:00 Discovering CrossFit and the Olympic Lifts
9:00 Lessons from Burgener Strength
12:00 Teaching Olympic Lifts in CrossFit Gyms
16:00 Building a Culture of Coaching Excellence
20:00 Balancing Beginners and Advanced Lifters
25:00 Challenges and Solutions in Weightlifting Programs
30:00 The Impact of Team and Athlete Development
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Jason Fernandez and Jason Ackerman sit down with Steph Grams from CrossFit Kaneohe to discuss her inspiring journey from gym member to thriving Affiliate Owner. Steph opens up about the challenges of buying a failing gym, navigating leadership, and building a close-knit community while staying true to her vision. Don't miss this episode full of valuable lessons on resilience and leadership.
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🚀 Looking to BOOST REVENUE at your CrossFit Affiliate?
CLICK HERE to Grab the FREE “Raise Prices Without Pissing Off Your Members” Mini-Course
--
👉 CLICK HERE to learn more about Affiliate University & BOOK A FREE 1-ON-1 CALL
--
💻 CLICK HERE to learn more about Push Press Gym Software
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0:00 Introduction
1:10 Steph Grams - CrossFit Kaneohe
2:48 From Member to Owner
5:04 Challenges of Buying a Failing Gym
8:14 Facing Fears as a Business Owner
11:03 Competitors and Staying the Course
14:01 Leveraging Gym Software
17:27 Building a Strong Coaching Team
20:24 Transitioning to Gym Mayor Role
26:00 CrossFit for Families and Kids
30:08 Preparing for the Level 4 Exam
34:24 Running a Gym in Hawaii
36:43 Staying True to Your Vision
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In this episode of Behind the Knowledge, hosts Pat Barber and Todd Occhiuto sit down with CrossFit OG and Seminar Staff veteran Mike Giardina. Mike shares his journey from the military to becoming a coach at CrossFit Atlanta, a Flowmaster on CrossFit Seminar Staff, and now a leader in CrossFit’s health initiatives. He dives into the importance of simplicity in coaching, the power of affiliate communities, and how the CrossFit Medical Society is bridging the gap between fitness and healthcare.
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With over 600 videos (and new ones daily) plus guided mentorship from L4 coaches, we’re here to help you grow. Are you ready to be more awesome?
CLICK HERE to get started.
--
Download the FREE WORLD-CLASS COACH EVALUATION--
0:00 - Introduction
1:00 - Mike Giardina
3:03 - Early Days of CrossFit Coaching and Community
5:21 - First CrossFit Workout Experience
7:03 - Joining CrossFit Atlanta and Coaching Beginnings
10:22 - Becoming Seminar Staff: From Intern to Leader
14:46 - The Journey of Coaching Development
19:04 - Coaching New Athletes: Patience and Simplicity
22:43 - The Power of Simplicity in Coaching Cues
27:03 - Transitioning to Leadership in Coaching Education
34:07 - CrossFit Medical Society and Health Initiatives
37:28 - Tracking Health Markers: The Next Level of Fitness
40:49 - Connecting Health, Coaching, and Community
43:02 - Where to Learn More About CrossFit Medical Society
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Randy and Chausse Lauer, owners of 3-46 Grit CrossFit, share their journey of overcoming personal and professional challenges. Chausse opens up about surviving a stroke and how it reshaped her approach to resilience, leadership, and community building. Together, they reflect on their strategies for budgeting, streamlining operations, and creating a thriving gym while staying deeply connected to their CrossFit community.
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Looking to boost revenue at your CrossFit Affiliate?CLICK HERE Grab the FREE “Raise Prices Without Pissing Off Your Members” Mini-Course
--
CLICK HERE to learn more about Affiliate University
--
CLICK HERE to learn more about Push Press Gym Software
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0:00 - Intro
0:31 - Meet Randy and Chausse Lauer
4:26 - Transitioning to Full-Time Gym Ownership
6:51 - From Construction to CrossFit
8:19 - What Randy Did Well vs. Where He Struggled
10:52 - The Power of Budgeting
15:17 - Chausse’s Stroke Story
20:25 - Recovery and Resilience
21:35 - Balancing Member Wants with Business Needs
29:16 - Doing Less, Better
32:50 - Building Legacy Through Systems
37:20 - Why the Lauers Stick with Affiliate University
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In this episode of Behind the Knowledge, Nicole Aucoin shares her journey from dietitian to nutrition coaching expert, revealing how coaches can transform lives by addressing the other 23 hours of the day. She dives into actionable strategies for creating sustainable nutrition programs, fostering accountability, and empowering clients to achieve long-term success. A must-watch for coaches ready to elevate their impact and integrate nutrition seamlessly into their gym.
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CLICK HERE TO LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO--CLICK HERE TO GRAB THE FREE WORLD-CLASS COACH EVALUATION
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CLICK HERE TO LEARN MORE ABOUT HSN
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0:00 – Introduction
1:39 – Nicole’s Journey: From Dietitian to Nutrition Coach
3:48 – Early Coaching Challenges and Lessons Learned6:01 – Personal Story: How Cancer Inspired a Focus on Nutrition
9:25 – Nutrition in CrossFit: Paleo, Zone, and Finding What Works
12:20 – Starting Small: The Key to Sustainable Client Success
22:00 – Lessons from Early Mistakes in Nutrition Coaching
29:04 – How to Find and Empower the Right Nutrition Coach
35:31 – Expanding Healthy Steps Nutrition
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