Episodi
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Hayley is a marketing coach, high energy motivational speaker, and host of the Females on Fire podcast. As a coach, she helps women in business fill the gaps in their sales and marketing processes to create better and more profitable strategies that actually convert into revenue, and as a speaker, she empowers entrepreneurs to let go of the things holding them back, step into who they truly are, and go after their biggest and wildest dreams. Hayley is an audacious dreamer who started with a hobby wedding planning business born out of her college apartment, pivoted to create her company Luckadoo Media, and turned it into a serial entrepreneur success story built on resilience. She has been featured in major outlets like Fox, NBC, CBS, Medium, and Foundr, along with dozens of chart-topping podcasts, and spends her days in her pink office with a Dr. Pepper in hand, dreaming up content and resources to help entrepreneurs go after their goals, level up their business, and change their life.
On this episode of the podcast, we're talking about current marketing trends that everyone should know about right now. She's also sharing an awesome freebie with listeners. Check it out here: hayleyluckadoo.com/chblueprint
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Emma Givens is a content marketing strategist and copy coach who traded in 10 years of corporate comforts to bring the power of brand messaging to entrepreneurs. Emma does the writing for you or helps you make your writing better using her signature WISDOM framework, which she shares on this episode! She combines masterful copy strategy, a unique brand voice that stands out, and a message that resonates with your ideal audience. Her mission is to get your copy and content marketing to bring more customers to you - so you can make a great living doing the work you love most.
Get the free guide to repurposing content - so you get more eyes on your business while actually freeing time to do the work you love most.
www.emmagivens.com/freeguide
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Episodi mancanti?
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Tolu Michaels, author of "Show Up" is a digital entrepreneur and personal brand strategist, who teaches how to position yourself as a valuable expert so you can attract quality clients and impact lives profitably. She's also the author of “Show Up” - a blueprint for creating a profitable brand while doing work you love, with clients you like. Through her work with hundreds of clients, she’s concluded that you don't have to lose yourself or compromise your values to build a profitable personal brand and that's what we talk about on this episode of the podcast! She's also sharing this exciting freebie with my listeners for a limited time: https://tolumichaels.com/personalbrand/
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It feels crappy doesn’t it? When business is SO busy that it feels like it’s running you? I get it, I’ve been there. We’ve all been there but, did you know? There’s a way you can run your business without it running you. No, REALLY.
Award winning business coach, international keynote speaker, author and podcaster, Angela Henderson, is dropping some serious wisdom on this episode of the Brand in Bloom Podcast.
Angela tells us about her incredible business journey from e-comm to coaching and how she became one of Australia’s leading parenting bloggers AND one of Netflix’s Top 30 Influencers in Australia. WOWZA!!
Her specialty? Helping women in business get all the pieces in place to have consistent 5 figure months and then onto 6/7 figure years without burning out in the process.
She’s also *quite* the whiz when it comes to setting up multiple income streams, which is something I know we’re all curious about.
This episode answers questions like…
What are the benefits of multiple income streams?How can I avoid burnout no matter how many businesses I have? When is the right time to hire someone smarter than me (i.e. a coach or consultant) to help me grow and how do I break down the fear barriers that keep me hesitant + stuck? How can I build the right support system for me? Why is hiring a consultant so worth it and how do I look beyond the premium price tags when hiring help?Plus, Angela shares loads of examples to help you visualize the power of pay to play and how you can make immediate improvements in your business right now to make 10x more progress (and profits!)
This episode is sooo good! You don’t want to miss it!
For resources and goodies mentioned on this episode visit: https://www.elisabethfleming.com/blog/how-to-run-a-business-that-doesnt-run-you-with-angela-henderson
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Often times, when people hear the word “marketing” they think of the trendy stuff like social media, email, blogging but, the truth is, marketing is SO much more.
In fact, one of the smartest marketing strategies you can have in your back pocket right now as a business owner has absolutely nothing to do with how many followers or subscribers you have.
It’s a magical little tool called Search Engine Optimization, also known as SEO.
You may have heard of it before and thought to yourself “That’s too advanced for me to figure out” or “I’ll start SEO when my business gets bigger” or “I have no clue how to approach SEO so I’m just going to put it on the back burner for now.”
Well, SEO and Pinterest expert, Julia Bocchese hopped on the Brand in Bloom podcast to shine a bright light on SEO and why it’s better if you start earlier rather than later. Actually, SEO is how your business can grow exponentially bigger with way less effort than populating an Instagram profile. Try adding Pinterest to the mix and see just how much you can maximize those clicks!
In today's world, your website is your storefront so it better be optimized for search, baby!
And, the best part is - THIS IS ANOTHER FREAKIN’ FREE MARKETING STRATEGY YOU CAN USE TO GROW YOUR BUSINESS. You just need the right resources to create your plan of action, which Julia tells us more about.
This is not the time to be scared to try something new. It’s time to level up your learning and Julia is giving us her best insights on this episode!
This episode answers questions like…
What is SEO? What role does Pinterest play in SEO?What are some examples of good SEO on my website?How can shops get customers from Pinterest? How is Pinterest strategy for product shops different from service-based businesses?For resources and more info from this episode visit: http://elisabethfleming.com/blog/pinterest-the-ultimate-seo-tool
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“Schooooool’s out for SUMMER!”
Somehow it’s already June, which means school’s out, which means summer vacation, which means consumer habits are about to shift…big time.
There is a lot to consider when navigating these new waters over the next few months + I want you to be READY, which is why I recorded this solo-sode to help you out. In it, I cover 3 Steps to Set Your Business Up for Success this Summer.
This episode will answer questions like…
Where the heck did all of my customers go?!What can I do about the shift in my engagement? How can I stay on my game + keep traffic high? What do I need to be on the look out for moving forward?The answers to these questions + more will all be answered on this episode.
And, guess what?
I’m not going to give you MORE work to do. I’m helping you do more with less. You do have a life to live after all. So, decide right now. Ask yourself: What kind of LIFE do I want to live? Does my business support that?
Now, go have a listen + let’s get to it!
Resources mentioned in this episode…
The Bloom Crew - my marketing mentorship program for makersAutomation tools for content:
Tailwind for Pinterest Flodesk for email marketingPlanoly for InstagramSquarespace / Buffer / Hootsuite / SproutSocial / Hubspot / Kajabi (other site/blog, social + email schedulers)Hosted on Acast. See acast.com/privacy for more information.
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Neurolinguistic programming. That is how Bonnie Morata is helping us online entrepreneurs stand out these days and it’s soo interesting!
Bonnie is a business and mindset coach helping entrepreneurs build intuitive and aligned businesses.
She is certified in some pretty brainy modalities meaning that her foundational understanding of how the brain works gets to the root of what's keeping her clients stuck in their businesses.
If she wanted you to know one thing, it would be that if you dream of something, it's meant to be yours.
So, what the heck is neurolinguistic programming and how can you use it to your benefit?
Tune into this episode of Brand in Bloom podcast to learn more about how to look deeper into yourself to discover the potential roadblocks you may be putting up for yourself without even realizing they’re hindering your progress. Bonnie and I have a very real conversation about boldly stepping into the spotlight no matter where you are on your journey and it’s so incredibly refreshing. You are not alone out there!
Here are the key talking points…
How can entrepreneurs use intuition and strategy in businessEntrepreneurship as a vessel for personal developmentWhat’s happening online in regards to business and how it may be affecting youA healthy approach to business and lifeTo access the free goodies mentioned in this episode, click here: https://www.elisabethfleming.com/blog/neurolinguistic-programming-entrepreneurship-with-bonnie-morata
Connect with me:
Subscribe to my Podcast: www.elisabethfleming.com/podcast
Follow me on Instagram: https://www.instagram.com/mslizfleming/
Follow me on TikTok: https://vm.tiktok.com/gmUYCJ/
Follow me on Facebook: https://facebook.com/mslizfleming
Follow me on Pinterest: https://www.pinterest.com/mslizfleming/
Follow me on Twitter: https://twitter.com/mslizfleming
Follow me on LinkedIn: https://www.linkedin.com/in/mslizfleming
Subscribe to my Youtube channel: https://bit.ly/brandinbloomtv
Show hashtag: #BrandInBloomPod
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Once upon a time there was a girl whose Instagram account got deleted for no reason. Oh, wait, THAT’S ME. But, guess what? As much as that stinks, it’s not the end of my business. I explain why in this brand new episode of the Brand in Bloom podcast.
Here’s are the key talking points…
What the heck happened, Liz?!How you can set your business up for success without social mediaWhat the #1 priority should be for your business right nowThe Bloom Crew™ can help you build your business (and email list!) from the ground up + it’s accepting new members RIGHT NOW for a limited time! Visit https://www.elisabethfleming.com/bloomcrew for more info :)Hosted on Acast. See acast.com/privacy for more information.
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There's no one-size-fits all approach to being a business owner. Success looks different for every single one of us, regardless of skill level or social status or social FOLLOWING. We're all on our own paths + you know what? That’s ok. Amazing, actually. And, even more importantly. There is NO RUSH for you to get to where you're going. You cannot expedite your success, it unfolds overtime. It grows + it blooms, as you do.
This week's episode is a quick little pep talk you can bookmark + listen to whenever you're doubting yourself + your progress, like I did this morning. Hence popping on the mic to record this for you spur of the moment.
Whoever you are, wherever you are, I hope you know that I'm here for you. You are not in this alone so, if you have questions or a thought that's been poking at you, reach out on Instagram or email me anytime. You've got this. Keep doing you, stay in control + remember your WHY, always.
Resources mentioned in this episode:
Simon Sinek - Start with Why TED TalkThe Made By: Me Summit™ for makers is happening April 28-30, 2021 + it will be TOTALLY FREE for you to attend. Registration opens April 11 but you can follow the event on Instagram for updates: instagram.com/madebyme.summitConnect with me:
Subscribe to my Podcast: www.elisabethfleming.com/podcast
Follow me on Instagram: https://www.instagram.com/mslizfleming/
Follow me on TikTok: https://vm.tiktok.com/gmUYCJ/
Follow me on Facebook: https://facebook.com/mslizfleming
Follow me on Pinterest: https://www.pinterest.com/mslizfleming/
Follow me on Twitter: https://twitter.com/mslizfleming
Follow me on LinkedIn: https://www.linkedin.com/in/mslizfleming
Subscribe to my Youtube channel: https://bit.ly/brandinbloomtv
Show hashtag: #BrandInBloomPod
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EPISODE 50 can you even believeeeee?! This is big for me. That's a lot of content. Jeesh!
In this episode, I'm sharing a special message from the heart about where I've been, what I've been up to, what's on the horizon for you to enjoy + what's really working for me in my business right now.
I share a fun little strategy to help you reach more of the right people on social media that is stress free + so, so fun.
Yes, you heard that right. FUN.
Plus, I'm giving you the inside scoop on a MAJOR virtual event I'm hosting for all of my fellow makers this April 28-30 called the Made By: Me Summit™.
Tune in for the details on this totally FREE educational event featuring 20+ of the best business + marketing experts I could find to help you simplify + scale your business as a maker. More details are coming soon!
For now, go listen to episode 50!
Resources mentioned in this episode:
The Made By: Me Summit™ for makers is happening April 28-30, 2021 + it will be TOTALLY FREE for you to attend. Registration opens April 11 but you can follow the event on Instagram for updates: instagram.com/madebyme.summitConnect with me:
Subscribe to my Podcast: www.elisabethfleming.com/podcast
Follow me on Instagram: https://www.instagram.com/mslizfleming/
Follow me on TikTok: https://vm.tiktok.com/gmUYCJ/
Follow me on Facebook: https://facebook.com/mslizfleming
Follow me on Pinterest: https://www.pinterest.com/mslizfleming/
Follow me on Twitter: https://twitter.com/mslizfleming
Follow me on LinkedIn: https://www.linkedin.com/in/mslizfleming
Subscribe to my Youtube channel: https://bit.ly/brandinbloomtv
Show hashtag: #BrandInBloomPod
Hosted on Acast. See acast.com/privacy for more information.
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Kelsey Chapman is an author, podcaster, and personal cheerleader to women building their dream life and business.
When she first launched her own brand in 2015, she felt all the overwhelming feelings, too. It was scary to take such a huge leap and commit to showing up for a dream she didn’t know would pan out. Mentorship is what pushed her to rise up and continue making her dream a reality. Over the first few years of business, she leaned on the shoulders of several incredible mentors who took her under their wing and taught her how to make the jump from dreamer to doer.
Kelsey needed their expert wisdom to shift old perspectives, discover the next right steps that would help her execute the vision, and stay hopeful throughout the journey. Her mentors helped shape her character so she could become the CEO and leader she is today. Now she is excited to pay it forward and be that cheerleader for you, too… because she believes YOU can turn your wildest dreams into REALITY.
I invited Kelsey on the podcast to enlighten us on how she’s found her mentors, the best investments she’s made in her business + to learn more about the risks she’s taken on her own as a female solopreneur.
Episode Highlights
How Kelsey grew her following to 100K followers in just 5 yearsWhat it takes to grow a strong personal brand + stand out in your industryWhat most industry pros aren’t saying about how they grew their followings on social mediaKelsey shares her top Instagram tips for organic growth in 2021(psst…time to prioritize COMMUNITY + VIDEO)How to find the right mentors for you + why they’re pivotal to your success in life + businessWhat investing in your business really looks like + how to find the support you needHow Kelsey continues to pivot in her business no matter how the societal landscape evolvesResources mentioned in this episode:
Get a free copy of Kelsey’s Radiant Mail: kelseychapman.com/radiantmailRead Kelsey’s book, What They Taught Me: kelseychapman.com/bookFollow Kelsey on Instagram: instagram.com/kelschapman>> To learn more about this episode + access all the resources, visit: https://www.elisabethfleming.com/blog/best-way-invest-business-kelsey-chapman
Connect with me:
Subscribe to my Podcast: www.elisabethfleming.com/podcast
Follow me on Instagram: https://www.instagram.com/mslizfleming/
Follow me on TikTok: https://vm.tiktok.com/gmUYCJ/
Follow me on Facebook: https://facebook.com/mslizfleming
Follow me on Pinterest: https://www.pinterest.com/mslizfleming/
Follow me on Twitter: https://twitter.com/mslizfleming
Follow me on LinkedIn: https://www.linkedin.com/in/mslizfleming
Subscribe to my Youtube channel: https://bit.ly/brandinbloomtv
Show hashtag: #BrandInBloomPod
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Speaking at summits has completely changed the game for my business as a marketing coach + solopreneur. The last one I spoke at helped me garner 500 new subscribers from ONE presentation + it didn’t cost me anything but roughly 30 minutes of my time. Those are way better results that I could ever see from any paid ad in such a short period of time + that audience is still warm today! I want you to experience that success too. Summits = amazing, genuine, lasting connections without breaking the bank.
That’s why I invited my friend, Krista Miller, to come on the podcast + tell us all about virtual summits + how to host successful ones, especially if we’ve never done it before + have a very small audience.
At Summit In A Box, Krista Miller helps entrepreneurs 3x their monthly revenue through virtual summits without wondering where to start or what to do next. Her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved.
In this episode, you'll learn...
What is a virtual summit?Why Krista started her journey with virtual summitsHow she got the word out for her first summit + saw such amazing results from the get-goWhat you need to host a profitable virtual summit + what you don'tWhat are the most important pieces to hosting a virtual summit that actually works?How a virtual summit can help you sell more courses/services/productsHow does summit pricing work? What are “All Access Passes”?Are summits possible for physical product makers?Summit success stories (these are my fave!)Resources mentioned in this episode:
Krista’s Summit Roadmap: www.summitinabox.co/roadmapFollow Krista on Instagram: instagram.com/summitinabox>> To learn more about this episode + access all the resources, visit: https://www.elisabethfleming.com/blog/how-to-host-virtual-summits-krista-miller
Connect with me:
Subscribe to my Podcast: www.elisabethfleming.com/podcast
Follow me on Instagram: https://www.instagram.com/mslizfleming/
Follow me on TikTok: https://vm.tiktok.com/gmUYCJ/
Follow me on Facebook: https://facebook.com/mslizfleming
Follow me on Pinterest: https://www.pinterest.com/mslizfleming/
Follow me on Twitter: https://twitter.com/mslizfleming
Follow me on LinkedIn: https://www.linkedin.com/in/mslizfleming
Subscribe to my Youtube channel: https://bit.ly/brandinbloomtv
Show hashtag: #BrandInBloomPod
Hosted on Acast. See acast.com/privacy for more information.
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Sam Vander Wielen is an attorney-turned-entrepreneur and legal educator who helps coaches & service-providers legally protect and grow their online brands through her legal templates and signature program, the Fearlessly Legal™️ Ultimate Bundle. Sam lives in Philadelphia, PA with her husband Ryan, lots of plants and her ever-growing stack of favorite books. If you’ve always associated attorneys with words like “shark,” “intense,” and “cutthroat,” you’re in for a down-to-earth breath of legal fresh air from Sam on this episode!
EPISODE HIGHLIGHTS:
>> [2:12] What can and should we do to best legally protect our businesses right now?
>> [4:16] How do we legally protect our content online?
>> [7:33] What do our website terms and policies really need to say? How do we save our vegan bacon?
>> [11:15] What to do when someone steals our work online?
>> [13:11] An amazing resource Sam created to help us with ALL of this stuff.
>> [14:27] As makers, how do Etsy and Shopify come into play when it comes to legal stuff and making sales?
>> [17:59] 5 steps to legally protect your business - a FREE workshop from Sam that BIB listeners can watch!
Resources mentioned in this episode:
Sam's free goodies for BIB listeners: samvanderwielen.com/free-workshopFollow Sam on Instagram: instagram.com/samvanderwielen>> To learn more about this episode + access all the resources, visit: https://www.elisabethfleming.com/blog/legally-aligned-business-sam-vander-wielen
Connect with me:
Subscribe to my Podcast: www.elisabethfleming.com/podcast
Follow me on Instagram: https://www.instagram.com/mslizfleming/
Follow me on TikTok: https://vm.tiktok.com/gmUYCJ/
Follow me on Facebook: https://facebook.com/mslizfleming
Follow me on Pinterest: https://www.pinterest.com/mslizfleming/
Follow me on Twitter: https://twitter.com/mslizfleming
Follow me on LinkedIn: https://www.linkedin.com/in/mslizfleming
Subscribe to my Youtube channel: https://bit.ly/brandinbloomtv
Show hashtag: #BrandInBloomPod
Hosted on Acast. See acast.com/privacy for more information.
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Courtney Peacock is an Austin-based life and business performance coach who specializes in helping people manage stress, create sustainable structure, and reframe their perspective so they can increase their impact without burning out. I interview her on this episode of the podcast to talk about stress management in business and how we can be more productive as makers flying solo!
EPISODE HIGHLIGHTS:
>> [4:00] The most common misconceptions about stress
>> [8:00] How to recognize when you’re stressed and what it may mean for you
>> [10:00] Busy vs productive: what it looks like and how you can stay on your game + practice healthy habits as a business owner
>> [13:00] Stress relief looks different for everyone. How to take breaks that don’t mess with your day and will meditation *really* work for you? Maybe not!
>> [16:00] A unique take on how to think positive and be in control of your day
>> [21:00] Next steps and how to get started on your stress-management journey!
Resources mentioned in this episode:
Courtney's website: wearepinecone.comCourtney's free goodie for BIB listeners: wearapinecone.com/sustainableceoFollow Courtney on Instagram: instagram.com/courtneypeacock_>> To learn more about this episode + access all the resources, visit: https://www.elisabethfleming.com/blog/stress-management-tips-makers-courtney-peacock
Connect with me:
Subscribe to my Podcast: www.elisabethfleming.com/podcast
Follow me on Instagram: https://www.instagram.com/mslizfleming/
Follow me on TikTok: https://vm.tiktok.com/gmUYCJ/
Follow me on Facebook: https://facebook.com/mslizfleming
Follow me on Pinterest: https://www.pinterest.com/mslizfleming/
Follow me on Twitter: https://twitter.com/mslizfleming
Follow me on LinkedIn: https://www.linkedin.com/in/mslizfleming
Subscribe to my Youtube channel: https://bit.ly/brandinbloomtv
Show hashtag: #BrandInBloomPod
Hosted on Acast. See acast.com/privacy for more information.
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I want to introduce you to designer + renowned brand consultant, Fiona Humberstone. You may know her as The Brand Stylist behind her #1 bestselling books “How to Style Your Brand” + “Brand Brilliance” or her most beautiful website + instagram account @thebrand_stylist.
On this episode, we talk about her books, of course, but, more importantly, what the makers out there like us can do to be consistently intentional with our brands, even when life gives us every reason to just let it slide so we can keep up with the day to day hustle.
Fiona also tips us off on unique trends to keep an eye on + what you can do to make sure your brand stays aligned with exactly what your audience wants + needs.
This year has been a doozy but Fiona reminds us how we can, in true Brand in Bloom fashion, stay rooted to what matters so we can create a meaningful business + life.
I couldn’t think of a better episode to both round out this year + kick off a new one. I don’t know about you but I’m feeling energized by the clean slate ahead, even though it’s bound to get a bit messy too.
EPISODE HIGHLIGHTS:
>> [3:31] Tips for the busy business owners who are not making branding a priority or want to but are just struggling to make it happen
>> [8:23] What you can do to get off the hamster wheel of hustling in your business so you have more time to focus on what matters when it comes to growing your brand
>> [13:12] Trends that Fiona’s seeing now + anticipates for the near future + how you can align your brand to best meet your community where they are
>> [16:16] The most sustainable, robust + resilient way to build your business
Resources mentioned in this episode:
Fiona’s free seminars: https://www.thebrand-stylist.com/the-seminars Fiona’s blog + books: https://www.thebrand-stylist.com/Follow Fiona on Instagram: https://www.instagram.com/thebrand_stylist/ The Bloom Crew™ marketing mentorship program for makers>> To learn more about this episode + access all the resources, visit: https://www.elisabethfleming.com/blog/creating-brand-brilliance-fiona-humberstone
Connect with me:
Subscribe to my Podcast: www.elisabethfleming.com/podcast
Follow me on Instagram: https://www.instagram.com/mslizfleming/
Follow me on TikTok: https://vm.tiktok.com/gmUYCJ/
Follow me on Facebook: https://facebook.com/mslizfleming
Follow me on Pinterest: https://www.pinterest.com/mslizfleming/
Follow me on Twitter: https://twitter.com/mslizfleming
Follow me on LinkedIn: https://www.linkedin.com/in/mslizfleming
Subscribe to my Youtube channel: https://bit.ly/brandinbloomtv
Show hashtag: #BrandInBloomPod
Hosted on Acast. See acast.com/privacy for more information.
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This week, my friends, I'm excited to share a special guest episode with another awesome girlboss I know here in the land of the pines, Lauren Rothlisberger!!
Lauren is a productivity expert. She loves the challenge of breaking overwhelming projects into manageable tasks + follows her framework of "build your week, curate your day" each day. Implementing digital strategy in solo + small businesses is her happy place. She's also a #milspouse + mom of four.
She popped on the podcast this week to have a conversation with me about how we can all be more productive in life + business. Check it out!
Episode Highlights:
>> [3:14] How to plan for business when you’re not a self-starter or it’s hard to put your ideas into action
>> [10:00] The surprising thing that impacts your productivity + overall creativity most
>> [12:00] What to do if you have trouble setting deadlines for yourself + meeting them
>> [17:01] How to set realistic expectations so you can make significant progress + feel great about what you’re actually getting done
>> [20:16] Best planning tips for the year ahead and a practice that the most productive people in the world use each and every day to stay on track
>> [25:00] Picking the right organizational tools for YOU, both digital and physical
>> [28:34] Lauren walks us through The Daily Curator, the productivity guide she designed to help solopreneurs, and what makes it insanely unique
Resources mentioned in this episode:
Follow Lauren on InstagramLauren’s websiteThe Daily Curator Toolkit by LaurenAtomic Habits by James ClearTrello for digital project managementThe Notion App for task planningThe Bloom Crew™ marketing mentorship program for makers>> To learn more about this episode + access all the resources, visit: www.elisabethfleming.com/blog/tips-stay-productive-business-lauren-rothlisberger-productivity-guide
Hosted on Acast. See acast.com/privacy for more information.
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Wanna know what gets Sean + I really excited every year? Like, goofy, giddy excited?⠀⠀⠀⠀
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GIVING BACK.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We're not big on physical gifting + accumulating stuff (or being the reason others do). Instead, we prefer to invest our time + money in meaningful experiences, like family trips (when that was a thing) + giving back to our community.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Each year we make a donation to our charitable giving partner, Children's Legacy Partnership, in the names of our closest family members + friends + it always puts a smile on their faces.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'm also partnered with this same organization on behalf of my business + am proud to donate a portion of the proceeds from my online programs to Children's Legacy Partnership each year, along with offering complimentary marketing services to them every quarter.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Giving back can take many forms, especially in business.⠀⠀⠀⠀⠀⠀⠀
Social impact is imperative to growth as a brand. This episode breaks down why that is + how you can make charitable giving a priority in your life + business.
Here are this episode's highlights
>> One of the best ways to strengthen brand integrity and overall exposure
>> A handful of ideas to give back on behalf of your business
>> How I give back in my business each year
>> The best way to spread the word about your giving efforts
>> How to select the right charity for your business
*You can hear from founder of CLP on episode #10 of Brand in Bloom Pod*
This year, I encourage you to think of ways you + your families can give back, whether it's time or money. A little can go a LONG way. For example, $25 to Children's Legacy Partnership feeds a family of 4 for one month overseas + supports the actions the organization is taking here at home to educate our nation's children.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I encourage you to pick a charity, local or global, that aligns with your passions personally or professionally. Education has always been close to mine + Sean's hearts so Children's Legacy Partnership made the most sense for us.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What makes the most sense for you? How can you + your business give back?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Maybe client + staff gifts this year could be donations in their names to a charity in your community OR you donate a product / service to a cause?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Our form of gift giving looks a bit different + I hope it inspires you to think about how you can make more of an impact with your gift giving this season + beyond.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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For more information about the charity we partner with + to make a donation of your own, visit ourclp.org/donate!
You can also support them by giving them a follow on social media!
Follow on Facebook: https://www.facebook.com/childrenslegacypartnership
Follow on Instagram: http://instagram.com/ourclp
Happy giving!
Show hashtag: #BrandInBloomPod
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In this episode, I speak with maker Lisa Zimmermann of Oak & Oliver Candle Co. who tells us the unique ways she pivoted her business during the pandemic and how it’s skyrocketed her success. Interestingly enough, pivoting for Lisa didn't just mean ramping up messaging for her digital storefront on Etsy - she was already doing that. Lisa was forced to get even more creative + in a matter of DAYS was able to whip up one of the best collaborative ideas I've seen come to life in a long time: a virtual market with local makers in her community.
From production to execution, it was truly incredible (and inspiring!) to witness Lisa's magic come to life with this virtual market + even more exciting to see how her idea continues to bloom...and I'm not just saying that as her friend :)
Lisa is telling us how she came up with the unique idea, saw it through and continues to evolve it. Of course, we talk about some other helpful tid bits along the way that she's also doing on top of that to scale her small batch soy candle business out of her home. Believe it or not, the virtual market wasn't the only way she got creative.
Tune in for this truly insightful conversation with a business owner, product maker, + genuinely amazing human being who's doing it RIGHT.
Oh, and did I mention that Oak & Oliver isn't Lisa's full-time gig? She got her start in the Silicon Valley tech scene (*cough* Google *cough*), and now works at a global software. I don't know where she finds the time but she does + I hope her stories of taking massive imperfect action will inspire you to do the same with your business too.
Episode Highlights:
>> [1:24] The story of how Lisa got started with Oak & Oliver Candle Co. back in 2015 + where she is now on her 5 year brand-iversary.
>> [4:50] How she learned to create a product that was a long time interest but completely new to her. Great tips for the aspiring makers out there who want to make something of their own!
>> [7:40] A look at how Lisa creates thriving wholesale partnerships with local shops + what she does to strengthen those relationships regularly, in addition to running her online shop on Etsy.
>> [9:45] 5 examples of how Lisa uniquely scaled her online business during the pandemic, starting with taking her makers markets VIRTUAL + starting a subscription program for her candles on Etsy.
>> [18:24] The only thing required to successfully grow your business as a maker in today’s world. Hint: it’s not money.
>> [22:22] Helpful tips for categorizing your online shop, whether on Etsy or Shopify, + Lisa’s #1 piece of advice for other aspiring product makers out there.
>> [26:58] Lisa shares a special gift with Brand in Bloom listeners! (Scroll down for more info)
Resources mentioned in this episode:
Brand in Bloom listeners can enjoy a FREE room spray from Oak & Oliver Candle Co. ($14 value) on Etsy orders over $50 with code BLOOM thru the end of the year (December 31, 2020): https://www.etsy.com/shop/OakandOliverCandleCo Lisa's website + newsletter (which you should definitely subscribe to for more great ideas!): http://www.oakandoliver.co/Lisa’s Sunday Market website: https://www.sundaymarketnc.com/The Sunday Market on Instagram: https://www.instagram.com/sundaymarket_nc/Oak & Oliver Candle Co. on Instagram: https://www.instagram.com/oakandolivercandleco/>> To learn more about this episode, visit: https://www.elisabethfleming.com/blog/5-unique-ways-to-scale-your-etsy-shop-with-lisa-zimmermann
Connect with me:
Subscribe to my Youtube channel: https://bit.ly/brandinbloomtv
Subscribe to my Podcast: www.elisabethfleming.com/podcast
Follow me on Instagram: https://www.instagram.com/mslizfleming/
Follow me on TikTok: https://vm.tiktok.com/gmUYCJ/
Follow me on Facebook: https://facebook.com/mslizfleming
Follow me on Pinterest: https://www.pinterest.com/mslizfleming/
Follow me on Twitter: https://twitter.com/mslizfleming
Follow me on LinkedIn: https://www.linkedin.com/in/mslizfleming
Show hashtag: #BrandInBloomPod
Hosted on Acast. See acast.com/privacy for more information.
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In this week's episode, I'm sharing a handful of my favorite public relations tips to help brands SLEIGH the holiday season. These tactics are best practices year round but are especially important in Q4 when your audience is most active online. Have a listen and take notes - you don't want to miss out on implementing these strategies, especially if you want to profit more this season...and REALLY please your peeps!
Episode Highlights:
>> [2:40] How to handle good + bad social media comments
>> [6:00] Why you're not seeing enough traction on your social media profiles
>> [8:00] Simple ways to use email to profit more during the holiday season
>> [12:20] What social proof looks like + how it can boost your visibility
>> [18:13] How to rise above the noise online right now
>> [23:32] What to say if things don't go as planned for your brand this holiday season
>> [27:30] The single most important piece of your brand's message
>> [34:00] The biggest mistake brands make this time of year
>> [39:24] An easy way to strengthen your presence + grow your exposure FAST
Resources mentioned in this episode:
This limited-time social media marketing for brands bundle for podcast listeners: http://bit.ly/2TqMjvIConnect with me:
Subscribe to my Youtube channel: https://bit.ly/brandinbloomtv
Subscribe to my Podcast: www.elisabethfleming.com/podcast
Follow me on Instagram: https://www.instagram.com/mslizfleming/
Follow me on TikTok: https://vm.tiktok.com/gmUYCJ/
Follow me on Facebook: https://facebook.com/mslizfleming
Follow me on Pinterest: https://www.pinterest.com/mslizfleming/
Follow me on Twitter: https://twitter.com/mslizfleming
Follow me on LinkedIn: https://www.linkedin.com/in/mslizfleming
Show hashtag: #BrandInBloomPod
Hosted on Acast. See acast.com/privacy for more information.
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As many of you do (or don't) know, I'm a military spouse - my husband is in the US Army. Its been a very interesting learning curve as a new "milso" + business owner. While I may not know every acronym or have it all figured out like the books say I should by now, I sure have met a bunch of powerhouse women (and fellow military spouses) who have enriched my life (+ business) in the best way, including the one I interviewed for this episode: Abi Ray of Legacy Magazine.
As a licensed counselor and coach with eleven years within the service community, Abi Ray, LMFTA seeks to encourage and equip individuals in their personal, professional, and relational lives. In 2017, she launched Legacy Magazine as a tangible way to empower service families and the communities that champion them. Most days you can find her unwinding with her husband and two daughters or immersing herself in literature on professional development, family enrichment, and trauma-informed care.
Each year, on the podcast, I like to highlight a fellow military spouse or veteran in honor of Veteran's Day. This year, I'm honored to highlight one who understands the importance of carefully crafting a meaningful narrative, whether it's inked in a magazine or written in a social media post. I wanted to bring Abi on to enlighten you, my sweet listeners, on the importance of storytelling, the critical need for patience + planning, the power of taking action + leaning on collaborations within your networks of family, friends + colleagues to build a fruitful business that has the ability to market itself with the right nurturing.
Abi's story is one of hard work + determination. It's one that all business owners, whether they have a military affiliation or not, need to hear again + again. She is a model for the Brand in Bloom motto of blooming boldly where you're planted by staying rooted to what matters + she lives a life fueled by, not just living up to her full potential, but helping others see the potential in themselves. To me, that's something we could all learn to do a bit more of - coming together, building one another up, listening, supporting + acknowledging our communities as a means to help them shine bright, not dim their spotlight.
Here is a breakdown of this episode:
>> [3:11] Abi tells us the story of how she started Legacy Magazine + what helped it come to life.
>> [5:33] The first steps toward bringing a product to life stars with good mentorship + surveying your networks.
>> [11:49] How intentionally focusing on quality over quantity helps Abi scale the growth of her magazine.
>> [14:43] The importance of storytelling + carefully crafting your own narrative.
>> [15:39] The 7 questions Abi's team asks themselves before creating a new volume of the magazine. Things you should ask yourself while crafting content for your audience too!
>> [19:00] Abi walks us through how they plan out their brand + marketing strategy in a way that deeply involves their audience.
>> [23:33] What's been most surprising about Abi's experience.
>> [26:22] Abi shares a freebie for Brand in Bloom listeners! (see below)
Resources mentioned in this episode:
Free Creativity Cards from Legacy Magazine: https://view.flodesk.com/pages/5f8de2481bb8f609a800bfc4 Learn more + subscribe to Legacy Magazine: http://legacymagazine.org/Connect with me:
Subscribe to my Youtube channel: https://bit.ly/brandinbloomtv
Subscribe to my Podcast: www.elisabethfleming.com/podcast
Follow me on Instagram: https://www.instagram.com/mslizfleming/
Follow me on TikTok: https://vm.tiktok.com/gmUYCJ/
Follow me on Facebook: https://facebook.com/mslizfleming
Follow me on Pinterest: https://www.pinterest.com/mslizfleming/
Follow me on Twitter: https://twitter.com/mslizfleming
Follow me on LinkedIn: https://www.linkedin.com/in/mslizfleming
Show hashtag: #BrandInBloomPod
Hosted on Acast. See acast.com/privacy for more information.
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