I'm Jon Morrow, and this is Break Through the Noise, a podcast where I show you how to stand out in a world where people are already inundated with content, where they are distracted by an endless stream of notifications from social media and their cell phones, and somehow, someway, you have to get their attention and make them listen. It's a battle, it's a war, and this is the podcast that shows you how to win, not just grabbing their attention for a moment, but turning people into lifelong fans who hang on your every word so you or your company or your clients never have to break through the noise again.