Episodi
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In this episode of Business Growth Hacks, hosts Andrew Brockenbush and the John get into WordPress maintenance strategies that every small business owner and entrepreneur should know. From routine backups to staging sites, discover how to navigate updates without risking downtime or headaches. Tune in to master these five essential steps and keep your website running like a pro!
Key Points:
[0:00] - Introduction to WordPress Maintenance
Why regular updates and proper preparation are critical for a smooth website experience.
[0:54] - Step 1: Check Your PHP Version
Understanding PHP and why upgrading to version 7.4 or higher enhances speed and security.
[2:19] - Step 2: Backup Your Site
The importance of database and full-site backups as a safety net for any update mishap.
[2:51] - Step 3: Set Up a Staging Site
How to test updates in a staging environment to prevent issues on your live website.
[3:40] - Step 4: Update Plugins and Themes Safely
Avoid compatibility issues by updating plugins individually and replacing outdated ones.
[4:39] - Step 5: Try the Beta Tester Plugin (Bonus Step)
For tech-savvy users, beta testing offers a sneak peek into future WordPress features.
[6:18] - Final Thoughts: Why These Steps Matter
Save time and avoid stress by staying proactive with your WordPress maintenance.
Quotable Moments:
[1:54] - âAlways, always, always back up your site before an update. This is your insurance policy.â - Andrew Brockenbush
[2:51] - âIt's better to find out on a test site that you have an issue rather than on your live site or from customers trying to purchase.â - Andrew Brockenbush
[6:18] - âA few simple steps now can save you a world of hassle down the road.â - Andrew Brockenbush
Links Mentioned:
Beefy Marketing: https://www.beefymarketing.comBackup Plugins:
Updraft Plus: https://updraftplus.comBackupBuddy: https://ithemes.com/backupbuddy/Staging Plugins:
WordPress Staging: https://wordpress.org/plugins/wp-staging/Duplicator: https://wordpress.org/plugins/duplicator/Proper WordPress maintenance ensures your site stays secure, fast, and reliable. Implementing these steps can save you significant time and trouble. Donât forget to subscribe, share this episode with fellow business owners, and connect with Beefy Marketing for more insights to grow your business!
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In this episode of Business Growth Hacks, Andrew and John help business owners navigate the tricky decision of hiring contractors or employees as they scale. By exploring the pros, cons, and costs of each option, they offer practical advice for building a team that aligns with your long-term goals. Listen in for insights on choosing the right hires to sustain growth, minimize costs, and support your business vision.
Key Points:
[0:28] - The Big Decision: Contractor or Employee?
John and Andrew introduce the episodeâs focusâhelping business owners determine the best hiring strategy as they scale.
[1:09] - Defining Contractors vs. Employees
They explain the key differences, including control, commitment, and cost implications of each type of worker.
[3:00] - When Contractors Shine
Contractors provide flexibility and cost savings, ideal for short-term projects or fluctuating workloads.
[5:11] - Benefits of Employees
Employees offer stability and are a great fit for roles needing consistency, deep product knowledge, and cultural alignment.
[7:11] - Making the Right Choice for Your Business
Consider factors like budget, business needs, and control to choose the best fit for your roles and goals.
[8:45] - Hybrid Approach: Mixing Contractors and Employees
Using both contractors and employees allows flexibility, with contractors filling specialized short-term roles and employees in core positions.
[10:21] - Pitfalls to Avoid
Avoid misclassifying workers, over-relying on contractors for essential roles, and underestimating long-term costs.
Quotable Moments:
[1:31] "Contractors work independently and follow their own processes, which can be freeing, but itâs limiting if you need day-to-day input." - Andrew
[5:00] "Employees bring stability and are committed to your long-term vision, essential when scaling a business." - John
[8:05] "Blending contractors and employees lets you scale flexibly without sacrificing the consistency needed for core roles." - Andrew
Links Mentioned:
Beefy Marketing: http://www.beefymarketing.comChoosing between contractors and employees is essential for scaling smartly. By understanding each optionâs benefits and limitations, you can build a balanced team that fits your needs. For more tips on scaling, subscribe to Business Growth Hacks, and follow Beefy Marketing for ongoing insights.
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Episodi mancanti?
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In this episode of the Business Growth Hacks Podcast, Andrew and John share strategies to boost Black Friday sales without losing your margins or peace of mind. From prepping your website for high traffic to leveraging social proof and crafting post-purchase follow-ups, these actionable insights are tailored to help businesses thrive during the holiday rush. Listen in for expert tips on maximizing revenue and building customer loyalty this season.
Key Points:
[0:00] - Introduction to Black Friday Opportunity
Andrew and John dive into the potential of Black Friday for maximizing sales and how starting early can set you up for success.
[1:12] - Start Promoting Early
Rather than waiting until the last minute, they recommend starting teasers and pre-sales 2â3 weeks in advance to build anticipation among customers.
[3:35] - Ensuring Your Website Is Ready for High Traffic
Tips on website optimization, including compressing images and ensuring your site is mobile-friendly, and advice to help prevent crashes during peak shopping times.
[6:17] - Streamlining the Checkout Process
Make checkout smooth by reducing unnecessary steps and offering various payment options, from guest checkout to options like Apple Pay and Shop Pay.
[8:00] - Customer Loyalty During Black Friday
Encourage loyalty by offering exclusive deals for VIP customers and email subscribers. This keeps customers engaged and increases the chance of repeat business.
[9:40] - Boosting Order Values with Bundles and Upsells
Strategies like product bundles and upsells at checkout can significantly increase the average order value, adding to your bottom line.
[10:36] - Leveraging Social Proof
Customer reviews, user-generated content, and highlighting popular products increase trust and drive conversions during the busy shopping season.
[11:16] - The Importance of Post-Purchase Marketing
Black Friday is just the beginning; follow up with targeted emails, loyalty bonuses, and special offers to turn one-time buyers into long-term customers.
Quotable Moments:
[1:34] "The earlier people know about your Black Friday deals, the betterâstart priming customers weeks in advance." - Andrew
[4:49] "If your site crashes on Black Friday, youâre not just losing salesâyouâre risking losing customers for good." - John
[8:28] "Use Black Friday to strengthen customer loyalty, not just to drive one-time sales." - Andrew
Links Mentioned:
Beefy Marketing: http://www.beefymarketing.comWith Black Friday just around the corner, applying these strategies can help your business stand out and secure both immediate sales and long-term customer loyalty. Donât forget to subscribe to the Business Growth Hacks Podcast for more valuable tips and insights to help your business thrive. And good luck with those Black Friday sales!
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In this episode of The Business Growth Podcast, Adam Callanan, co-founder of BottleKeeper, shares his journey from humble beginnings to creating a multi-million dollar company that caught the eye of Shark Tank investors and eventually sold to private equity. Adam dives into the math and strategy that drove BottleKeeperâs rapid growth, emphasizing the power of data-driven decisions in scaling a business. He also shares advice on navigating investor relationships and optimizing cash flow to stay self-sustaining, making this episode a goldmine for entrepreneurs who aim to grow without sacrificing control.
Key Points:
[0:00] Introducing Adam Callanan and BottleKeeper
Adam Callanan, a serial entrepreneur, shares how he co-founded BottleKeeper, which skyrocketed to $8 million in sales without outside funding or employees.
[1:09] Making it to Shark Tank
Adam recounts his experience appearing on Shark Tank, including the long process of securing a spot on the show and how BottleKeeper was already a major success before filming.
[2:21] The Real Value of Shark Tank
While the showâs investor angle was appealing, Adam reveals that BottleKeeperâs true motivation for going on Shark Tank was the exposure it could bring to the brand.
[4:38] The Power of Knowing Your Numbers
Adam stresses the importance of understanding business finances to grow sustainably, sharing that clear financial metrics allowed BottleKeeper to scale profitably without external capital.
[7:02] Self-Sustaining Growth Over Venture Capital
Adam explains why building a profitable business model can be more advantageous than seeking investors, giving entrepreneurs control over their companyâs future.
[10:57] Why Math Matters in Marketing
He highlights how calculating ad spend and ROI became critical to scaling, noting that most businesses under $20 million make dangerous mistakes by not having a data-driven ad strategy.
Quotable Moments:
[2:06] âWe just wanted to get in front of the panel⊠for us, it (Shark Tank) was really about brand exposure.â â Adam Callanan
[4:47] âThe biggest risk is getting an influx of orders and not having the systems in place to handle itâthatâs where things can blow up.â â Adam Callanan
[7:10] âIf you understand the math, you donât need investors⊠youâll have the control and flexibility that comes from being self-sustaining.â â Adam Callanan
Links Mentioned:
- BottleKeeper on Shark Tank (Season 10, Episode 6): https://abc.com/shows/shark-tank
-Bottle Keeper:
- Pentane - Adamâs latest venture: https://pentane.com
- Connect with Adam on LinkedIn: https://www.linkedin.com/in/adammcallinan/
- Beefy Marketing: https://beefymarketing.com
Tune in to hear Adam Callananâs practical insights for sustainable growth and the vital role of numbers in decision-making. Subscribe to The Business Growth Podcast and follow Beefy Marketing on social media for more valuable business tips. Visit BeefyMarketing.com to elevate your marketing strategy.
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In this episode of Business Growth Hacks, hosts Andrew and John dive into insights from the High Level Summit and share invaluable lessons on why customers buy from brands they like. Featuring advice from marketing expert Billie Jean, the episode explores how small businesses can create genuine connections, showcase authenticity, and win customer loyalty. From getting comfortable on camera to incorporating storytelling, these strategies will help business owners stand out and foster trust, turning brand followers into devoted customers.
Key Points:
- [0:47] - The Likability Factor
Billie Jean shares a powerful insight: "If people don't like you, they wonât buy from you." Andrew and John break down why likability is essential for business success.
- [1:54] - Adding Personality to Content
Generic content often falls flat. Injecting your unique voice and story into your posts can create a stronger bond with customers.
- [3:24] - Building Trust Through Transparency
Show your real side to build trust. Share your brandâs journey, mission, and even its challenges to establish a genuine connection.
- [4:04] - Actionable Tips for Business Owners
Simple actions like showing your face on social media or responding personally to comments can make your brand more relatable and memorable.
- [7:15] - The Power of Value-Driven Content
Not every post should be a sales pitch. Share educational or entertaining content to create a sense of community around your brand.
Quotable Moments:
- [4:04] "People want to see the face behind the brand." â Andrew Brockenbush
- [7:34] "Genuine connection plus valuable contentâthatâs the secret formula." â John Fritzsching
Links Mentioned:
Beefy Marketing: http://www.beefymarketing.comBeefy Marketing on Social Media: https://www.facebook.comInstagram: https://www.instagram.comYouTube: https://www.youtube.comThanks for tuning into Business Growth Hacks! Remember, building a brand that people connect with is about more than just sales. Itâs about showing your human side and creating value for your audience. Subscribe and join us again for more actionable tips on growing your business.
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In this episode of Business Growth Hacks, Andrew Brockenbush and John Fritzsching tackle the essential skill of pivoting in business. They compare pivoting to shifting gears in a manual car, explaining when to recognize the need for change, how to approach a pivot, and ways to manage the speed and control required for smooth transitions. With tips on avoiding common mistakes and making mid-course adjustments, this episode is a must-listen for anyone considering a new direction for their business.
Key Points:
[0:31] - Recognizing the Need to Pivot
Andrew and John discuss how to tell when itâs time to pivot, like noticing "engine" signals in a business such as flat sales or market changes.
[2:29] - Making the Shift
Pivoting needs intentionality. Half-hearted attempts can lead to stalling, so the hosts emphasize fully committing when making a significant shift.
[3:28] - Avoiding Over-Acceleration
Going âfull throttleâ can lead to burnout and confusion. Managing speed is crucial to avoiding mistakes and giving changes time to gain traction.
[4:34] - Mid-Course Adjustments
Pivots often require adjustments. The hosts talk about using data to refine strategies without abandoning the shift entirely.
[5:16] - Committing to the Pivot
Constantly shifting gears without giving time to settle can stall progress. They stress the importance of riding out a pivot to see its full impact.
[5:41] - Balancing Speed and Control
A successful pivot balances speed with control. Rushing into changes without measured steps can lead to errors, while moving too slowly risks missing opportunities.
[6:01] - The Importance of Data
Using metrics as an âRPM meterâ allows you to gauge the effectiveness of a pivot and make necessary tweaks without losing momentum.
Quotable Moments:
[0:56] âJust like driving, pivoting in a business takes practice. You wonât always get it right the first time.â â John Fritzsching
[3:09] âA pivot needs to be intentional. Without full commitment, you might stall your business.â â Andrew Brockenbush
[6:01] âOnce youâre in the right gear, enjoy the smooth ride and let the pivot do its job.â â John Fritzsching
Links Mentioned:
Beefy Marketing: https://www.beefymarketing.comPivoting is a powerful strategy for growth, but it requires timing, commitment, and control. Recognize the signs for a shift, make intentional changes, and give your pivots the time they need to succeed. Tune in for more business insights, and donât forget to leave a review if you found this episode helpful!
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In this episode of the Business Growth Hacks podcast, Andrew Brockenbush and John Fritzsching explore the crucial topic of avoiding burnoutâa common challenge for business owners and entrepreneurs. They share insights on recognizing early signs of burnout, setting boundaries, prioritizing self-care, and leveraging delegation. With practical advice on routines, gratitude, and automation, this episode empowers listeners to protect their energy, maintain motivation, and cultivate a sustainable work-life balance.
Key Points:
[0:27] - Recognizing Burnout Warning Signs
The hosts discuss how burnout can creep up through exhaustion, lack of sleep, and a diminishing passion for work, often stemming from an unbalanced routine.
[2:18] - Setting Boundaries
Establishing work-life boundaries, such as a hard stop time and saying ânoâ when needed, helps business owners avoid the pressure of 24/7 availability.
[4:16] - Prioritizing Self-Care
Andrew and John emphasize self-care as a necessity, highlighting the importance of sleep, physical well-being, and mental breaks to recharge effectively.
[6:14] - The Power of Delegation
They explore ways to delegate and automate tasks, allowing business owners to focus on high-priority areas without shouldering every responsibility.
[9:24] - Celebrating Small Wins
Practicing gratitude and celebrating progress creates resilience, shifts perspective, and strengthens the motivation to achieve long-term goals.
Quotable Moments:
[0:49] âBurnout doesnât usually hit all at once; it creeps up on you.â â John Fritzsching
[5:14] âSelf-care is not selfish. You need to take care of yourself to perform at your best.â â Andrew Brockenbush
[12:22] âGratitude isnât just positivityâitâs building resilience.â â John Fritzsching
Links Mentioned:
Beefy Marketing: https://www.beefymarketing.comAvoiding burnout is essential for long-term business success. By setting boundaries, delegating tasks, and prioritizing self-care, you can protect your passion and energy. Tune in for more tips on creating a balanced, sustainable approach to business growth, and donât forget to subscribe to stay updated!
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In this episode, Andrew Brockenbush and John Fritzsching introduce exciting new features for Wingman, the all-in-one marketing and sales platform designed to simplify workflows and enhance business efficiency. From improved CRM contact association to a social media planner with analytics, these updates are aimed at helping businesses stay organized, save time, and increase customer satisfaction. The hosts also discuss Wingmanâs new AI-powered assistants that can handle customer inquiries 24/7, making it easier for businesses to manage customer interactions and reduce churn.
Key Points:
[0:31] - Wingman Updates Overview
Andrew and John introduce the new updates for Wingman, designed to simplify business workflows, from CRM to social media management.
[1:24] - Enhanced CRM Features
New CRM features, like contact association and internal notes, allow for better tracking of client relationships and seamless internal communication.
[2:08] - Social Media Planner & Analytics
Wingman now includes a social media planner that lets users share vertical video content across platforms and track engagement metrics, with a mobile tool coming soon.
[3:07] - AI Virtual Assistants
Wingmanâs new virtual assistant and voice AI features manage customer interactions, answer calls, and can handle after-hours inquiries, adding a personal touch to automation.
[4:55] - Voice AI for Better Customer Service
With voice AI, Wingman can act as a virtual receptionist, answering questions, collecting contact info, and providing updates to ensure customer calls donât go unanswered.
Quotable Moments:
[1:04] âThese updates are all about simplifying your workflows and boosting your business efficiency.â â Andrew Brockenbush
[3:30] âItâs like having a 24/7 team member handling customer support.â â John Fritzsching
[5:20] âThese tools are definite ways to avoid churn and improve customer satisfaction.â â Andrew Brockenbush
Links Mentioned:
Beefy Marketing: https://beefymarketing.com/ Wingman: https://www.trustyourwingman.comWingmanâs new features are designed to make business workflows more efficient, with tools to enhance customer service, streamline social media, and improve CRM management. Check out the demo at TrustYourWingman.com to see how these updates could transform your business operations, and stay tuned for more episodes filled with insights on boosting business success.
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In this episode of the Business Growth Hacks podcast, Andrew Brockenbush and co-host John dive into essential strategies for reducing customer churn and increasing retention. They break down actionable tips and calculations to identify churn rates, evaluate customer health, and develop timelines that lead to higher lifetime value. With practical advice on customer engagement and real-life examples, this episode is packed with insights for any business leader looking to secure long-term growth.
Key Points:
[0:30] - Understanding Customer Churn
Andrew and John define churn and explain that a 1-2% churn rate is ideal, with rates above 6% signaling a need for intervention.
[1:20] - Calculating Revenue Ceiling
Discover how to calculate your revenue ceiling by factoring in client value and churn rate, helping identify when reducing churn is critical for growth.
[2:30] - The Customer Health Index
They discuss implementing a customer health index with detailed metrics beyond âred, yellow, greenâ indicators to monitor satisfaction and predict risks.
[4:35] - The Value Extraction Ladder
Learn how to engage clients at different satisfaction levels, from brand ambassadors to those needing extra support.
[5:15] - Importance of Success Timelines
The first 90 days are crucial for setting the tone for retention, with milestones that guide clients from initial engagement to advocacy.
[6:07] - The Impact of Churn Reduction on Revenue
Reducing churn by just 1% can significantly impact recurring revenue, underscoring the financial benefits of customer retention efforts.
Quotable Moments:
[0:54] âA churn rate of 1 to 2% is ideal. Anything 6% or higher signals a real need for change.â â Andrew Brockenbush
[5:37] âFocus on delivering consistent results, maintaining proactive communication, and building a supportive community.â â John
[6:07] âEvery point you lower your churn translates into a higher lifetime value and your overall growth potential.â â Andrew Brockenbush
Links Mentioned:
Beefy Marketing: https://www.beefymarketing.comReducing churn is one of the most effective ways to increase long-term customer value and drive sustainable growth. Implementing even a few strategies from this episode can help you enhance retention and achieve your business goals. Tune in next time for more tips on scaling your business and be sure to subscribe to stay updated!
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In this episode of the Business Growth Hacks podcast, hosts Andrew Brockenbush and John dive into a powerful framework shared by Ryan Deiss for transforming cold audiences into loyal customers. They walk through key steps to identify customer pain points, develop high-impact content, leverage YouTube ads, and re-engage leads effectively. These strategies are designed to help business owners maximize their marketing impact and drive consistent growth. Tune in for actionable insights that can take your customer conversion to new heights.
Key Points:
- [0:31] Introduction to Ryan Deiss's Framework
- Overview of a step-by-step guide for creating buyers from scratch, addressing issues like low conversions and lead generation.
- [1:18] Identifying Customer Pain Points
- Start with at least 30 customer pain points to align your messaging with customer needs. They recommend using a targeted ChatGPT prompt for this.
- [2:28] Crafting Pillar Content
- Create a central, high-value content piece (like a guide or webinar) that addresses multiple problems. This becomes a "binge-worthy" resource for potential customers.
- [4:28] Using YouTube Ads to Build Engagement
- How YouTube's in-feed discovery ads help reach audiences actively searching for solutions, creating a content "binge factory."
- [5:20] The âReady Now Hand-Raiserâ Re-engagement Strategy
- Reconnect with existing leads through a straightforward email to determine whoâs ready to make a purchase.
Quotable Moments:
- [1:45] âWhen you fully understand the problems your audience faces, you can position your product as the solution theyâve been looking for.â â Andrew Brockenbush
- [4:09] âThink of pillar content as the piece that every potential customer should see before they ever work with you.â â John
- [5:02] âSometimes all it takes is giving your leads an opportunity to act.â â Andrew Brockenbush
Links Mentioned:
Beefy Marketing: http://www.beefymarketing.comBusiness Growth Challenge: https://www.businessgrowthhacks.com/p/business-growth-challenge/This episode is packed with practical, step-by-step advice from Ryan Deissâs framework that every small business can benefit from. Start by identifying customer pain points, then develop high-value content and smartly use ads to grow engagement. If you found these tips helpful please, share this episode with a friend.
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In this episode of Business Growth Hacks, Andrew and John sit down with Clay Staires, a renowned leadership coach, speaker, and business consultant. Clay shares his journey from a high school teacher to running a successful leadership consulting firm and even winning a seat in the Oklahoma House of Representatives. He dives deep into his philosophy on business growth, emphasizing the importance of organization, time management, and emotional strength. Clay also introduces his concept "Dragons of Management" that every business owner needs to conquer to achieve both financial success and personal freedom.
Key Points:
- [0:00] Introduction to Clay Staires
Clay's impressive career spans leadership in education, non-profits, entrepreneurship, and government.
- [2:02] The Career Shift
After 15 years of teaching, Clay felt the call to do more, leading him to take over his familyâs non-profit and eventually start his own business consulting firm.
- [3:50] Finding Work-Life Balance
Clay explains the importance of giving business owners not only financial growth but also the time to enjoy their success.
- [5:03] The Price of Success is Organization
Clay discusses how success can quickly become overwhelming if you lack strong organizational skills, leading to burnout.
- [7:27] Slaying the Five Dragons
Clay introduces the five essential management "dragons" business owners must defeat to stay on topâstarting with the emotional and time management dragons.
- [10:09] Contact Clay
Clay shares how listeners can connect with him for leadership coaching and consulting.
Quotable Moments:
- [1:50] âThereâs more to you than youâve accessed so far.â â Clay Staires
- [5:03] âThe price of success is organization.â â Clay Staires
- [7:04] âVision without organization is hallucination.â â Clay Staires
Links Mentioned:
Clay Staires: https://claystaires.com/Call Clay at (918) 798-0852Beefy Marketing: http://www.beefymarketing.comClay's leadership advice is invaluable for business owners feeling overwhelmed by success. If you're ready to take your business to the next level while reclaiming your time and peace of mind, reach out to Clay for expert coaching. Donât forget to subscribe to Business Growth Hacks to catch more episodes like this one!
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In this episode of Business Growth Hacks, hosts Andrew and John dive into the game-changing world of marketing automation. Discover how this technology can save you hours, nurture leads, and enhance customer communication, all while boosting your brandâs reputation. If you're ready to streamline your operations and work smarter, not harder, this episode is a must-listen for business owners overwhelmed by repetitive tasks.
Key Points:
[0:00] Why Marketing Automation is a Must-Have
The hosts introduce the benefits of automation in streamlining communication, nurturing leads, and elevating business reputation.
[2:16] Automation as Your 24/7 Assistant
Discussing how tasks like email follow-ups, social media posting, and lead management can be scheduled and executed automatically, freeing up time for business growth.
[3:12] Reputation Management Through Automation
How automation tools can help monitor and respond to customer reviews, ensuring your business stays on top of its online image.
[4:35] Personalized Communication Made Easy
By segmenting audiences and personalizing messages, automation allows businesses to send targeted content, building stronger customer connections.
[5:58] Lead Nurturing Without the Hassle
Learn how to keep leads warm and guide them through the sales funnel with automated nurturing, saving you from the grind of cold calls.
Quotable Moments:
[0:00] "Imagine freeing up hours of your week by automating those tedious marketing tasks that eat up your time." â Andrew
[2:59] "Automation is like having a marketing assistant that's working 24/7 for you." â John
[5:16] "When your communication feels personal, customers are more likely to engage with it." â Andrew
Links Mentioned:
Beefy Marketing: https://www.beefymarketing.comMarketing automation is no longer a luxuryâit's a necessity for businesses looking to save time and boost efficiency. By automating repetitive tasks, personalizing communication, and nurturing leads, you can work smarter, not harder. If you're ready to take your business to the next level, start implementing marketing automation today. Be sure you share this episode with other business owners who need a little more automation in their lives.
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In this episode of Business Growth Hacks, Andrew and John dive into the essentials of social media advertising for businesses of all sizes. They discuss selecting the right platform, setting objectives, creating eye-catching visuals, targeting audiences effectively, and continuously optimizing campaigns. Whether you're just starting or looking to scale, this episode provides actionable insights to make your social media ads work harder for you.
Key Points:
- [0:00] Introduction
Andrew and John introduce the topic, emphasizing how social media ads can transform businesses if done right, and why it's not about just spending money.
- [0:44] Choosing the Right Platform
John explains the importance of knowing your audience when selecting where to run ads. Whether it's LinkedIn for B2B or TikTok for a younger audience, matching your platform with your audience is key.
- [2:03] Setting Clear Objectives
Having a clear goal for your ad campaign (traffic, leads, or brand awareness) is essential. Otherwise, you're just "shooting in the dark."
- [2:22] Budgeting: Start Small, Scale Later
Andrew shares advice on setting a modest ad budget and running small tests before investing more based on the results.
- [3:17] The Power of Creative Content
Discussing the importance of high-quality visuals and videos to grab attention, they share a real-life example of how switching to video ads increased conversions for a popcorn company.
- [4:34] Advanced Targeting Techniques
Social media ads allow for precise audience targeting. John emphasizes testing between narrow and broad audiences to see what resonates best.
- [6:41] Performance Metrics Matter
They highlight the importance of tracking performance metrics, such as click-through rates and conversions, and making data-driven adjustments.
- [7:12] Tools to Simplify Facebook Ads
Andrew recommends AdEspresso, a tool to help businesses automate and optimize their Facebook ad campaigns.
Quotable Moments:
- [0:06] "Just because you're running ads doesn't mean they're going to work automatically. You need a strategy to make sure those ads convert." - Andrew
- [2:03] "If you don't know what you're aiming for, you're just wasting money." - John
Links Mentioned:
AdEspresso - A tool to automate and optimize Facebook ad campaigns. https://adespresso.comBeefy Marketing Blog - https://www.beefymarketing.com/blogSocial media ads offer a powerful way to grow your business, but they require the right strategy. Make sure you pick the right platform, set clear goals, create high-quality content, and optimize based on data. Want to learn more or need expert help? Donât forget to subscribe, and share this episode with a fellow business owner!
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In this episode, Andrew Brockenbush and John Fritzsching dive into the world of digital billboards and why they are an essential part of modern marketing strategies. They discuss the flexibility, visibility, and cost-efficiency that make digital billboards a powerful tool for businesses looking to elevate their brand awareness. They also explore how dynamic content, real-time updates, and targeted ads can help companies engage with audiences more effectively. Learn how to make the most out of digital billboards and why they might be more affordable than you think.
Key Points:
[0:22] - Why Digital Billboards Matter
The hosts introduce digital billboards as an overlooked marketing asset that can dramatically increase brand visibility.
[1:32] - Flexibility in Real-Time Updates
Unlike traditional billboards, digital versions allow for real-time content updates. Perfect for changing promotions and targeted messaging.
[2:27] - Dynamic and Customizable Ads
Digital billboards let businesses tailor ads to factors like time of day, weather, and even specific events happening nearby.
[3:08] - Unmatched Visibility
Placed in high-traffic areas, digital billboardsâ vibrant colors and animations capture attention more effectively than static billboards.
[5:14] - Cost Efficiency Through Shared Space
Digital billboards can be more affordable as businesses share the advertising space, reducing long-term costs while keeping visibility high.
[9:27] - Better ROI with Digital Billboards
Combining flexibility, visibility, and targeted reach, digital billboards offer superior ROI compared to traditional options.
Quotable Moments:
[1:07] "Digital billboards are like the social media of out-of-home advertisingâdynamic, adaptable, and attention-grabbing." - Andrew Brockenbush
[2:50] "Imagine promoting hot coffee on a cold, rainy morning or switching to iced coffee during a heat wave. That kind of customization makes your campaign relevant." - John Fritzsching
[9:58] "It's Google ads in the real world. Digital billboards are a game-changer." - Andrew Brockenbush
Links Mentioned:
Beefy Marketing: https://www.beefymarketing.comIf you're looking to boost your marketing efforts, consider adding digital billboards to your strategy. Their flexibility, cost efficiency, and ability to target specific audiences make them a powerful tool for business growth. Reach out to Beefy Marketing to learn more about how digital billboards can take your brand to the next level.
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In this episode of Business Growth Hacks, hosts Andrew Brockenbush and John Fritzsching dive into how small businesses can leverage AI for growth, focusing on email automation. They break down simple ways to get started with AI by using tools like Grammarly, ChatGPT, and Hemingway to improve daily communication. Whether you're sending client emails or reaching out to prospects, these AI-powered tools can save time, enhance professionalism, and increase productivity. Learn how to automate and personalize emails effectively, making your business communication smoother and more efficient.
Key Points:
- [0:00] Introduction to AI for Small Business Growth
Discover how AI can save time and improve your business, starting with email automation.
- [1:00] Improve Emails with Grammarly and ChatGPT
Learn how AI tools like Grammarly and ChatGPT can refine email tone and clarity, ensuring polished, professional communication.
- [4:02] Boost Productivity with AI-Powered Automation
Save time on repetitive email tasks by using AI tools that draft and edit messages efficiently.
- [5:43] Personalize Customer Emails with AI
Use AI tools like ChatGPT to craft personalized responses, maintaining a human touch while automating emails.
- [7:00] AI Tools for Productivity and Summary
Spark and other AI-driven tools streamline email management by summarizing emails and filtering out distractions.
Quotable Moments:
- [0:46] "You don't need to be a tech expert to benefit from AI. Start with something as simple as improving your emails." â Andrew Brockenbush
- [2:55] "AI helps you sound professional but not robotic, friendly but not overly casual. Itâs all about balance." â John Fritzsching
- [6:59] "AI tools can make you look like a hero, saving time while still providing a professional response." â Andrew Brockenbush
Links Mentioned:
Beefy Marketing Website:https://www.beefymarketing.comGrammarly: https://www.grammarly.comHemingway: https://www.hemingwayapp.comChatGPT: https://www.openai.comSpark Email: https://sparkmailapp.comAI is transforming business communication, and starting with email automation is a great first step. These AI tools are easy to use and can drastically improve both productivity and personalization in your outreach. Try integrating AI into your daily email tasks to save time and ensure professional, clear messaging. Subscribe, leave a review, and share this episode with fellow business owners ready to embrace AI. Visit Beefy Marketing for more tips to grow your business.
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In this episode of Business Growth Hacks, Andrew and John dive into how podcasting can be more than a content creation platformâitâs a powerful tool for building real connections. Whether you're already podcasting or thinking about starting, they discuss how hosting or being a guest can build meaningful relationships, expand your network, and even create business opportunities. From collaborations to client leads, podcasting might be the best networking tool you didn't know you needed.
Key Points:
- [0:00] - Podcasting as a Networking Tool
Podcasting isnât just about talking into a microphone. Itâs a fantastic way to connect with like-minded individuals and grow your business.
- [0:52] - Podcasting Bonds You with Others
Podcasting creates a supportive community where hosts and guests cheer each other on, leading to promotions, collaborations, and shared success.
- [2:34] - Podcast Interviews Solidify Relationships
Hosting someone for an in-depth conversation fosters stronger connections than brief business interactions, making these bonds long-lasting.
- [3:56] - Podcasts as a Mini Business Mixer
Each episode acts like a business mixer, allowing for idea exchanges and potential partnerships down the line.
- [5:37] - Recap: Why Podcasting is a Top Networking Tool
Podcasting connects you with others, strengthens relationships, and opens doors to new collaborationsâall while being more enjoyable than typical networking events.
Quotable Moments:
- [0:00] "Podcasting is more than just talking into a micâit's one of the best ways to connect with like-minded people, build relationships, and expand your circle." â Andrew
- [1:48] "If your podcast does well, my podcast can do well, because podcasts do well. We're all in this together." â John
- [3:13] "It's way more meaningful than a five-minute chat at a conference or exchanging business cards." â Andrew
Links Mentioned:
- [Beefy Marketing](https://www.beefymarketing.com)
If you havenât considered podcasting as part of your business strategy, nowâs the time! Whether you're looking to make new connections or deepen existing ones, podcasting is a fun and effective way to network. Share this episode with a friend, leave a review, and donât forget to subscribe to never miss an episode of Business Growth Hacks. Let's grow together!
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In this episode of Business Growth Hacks, hosts Andrew Brockenbush and John Fritzsching dive into the power of digital billboards. They discuss how this modern twist on a traditional medium can significantly enhance your marketing strategy. From the ability to update ads in real time to their cost efficiency, digital billboards offer incredible opportunities for dynamic, eye-catching advertising. Tune in to discover why this tool should be in your marketing mix.
Key Points:
[0:25] - Why Digital Billboards Should Be in Your Marketing Strategy
Digital billboards grab attention, much like those in New York or Vegas, with dynamic visuals that are hard to ignore.
[1:38] - Real-Time Flexibility
Unlike traditional billboards, digital ones allow real-time updates, offering dynamic options for flash sales or weather-based ads.
[2:15] - Tailored Ads and Customization
Tailor your ad depending on time, day, or weatherâlike promoting hot coffee during a rainy morning or iced coffee in a heatwave.
[3:17] - Visibility and Impact
Bright, vibrant, and located in high-traffic areas, digital billboards engage more than static ones, helping retain customer attention.
[4:43] - Cost-Effective and Flexible Campaigns
Digital billboards can be shared with other advertisers, lowering costs while enabling targeted, short-term campaigns.
[7:10] - Targeting the Right Audience at the Right Time
With the ability to customize based on audience behavior, digital billboards offer the precision of online ads in the real world.
[9:23] - Return on Investment (ROI)
The ability to track metrics and see real-time results makes digital billboards a smart choice for businesses focused on measurable growth.
Quotable Moments:
[0:53] "Digital billboards are like the social media of Out of Home advertisingâdynamic, adaptable, and grabbing attention instantly." - Andrew Brockenbush
[2:49] "Imagine seeing a billboard that updates ER wait times in real-timeâthatâs the kind of flexibility digital billboards offer." - John Fritzsching
[9:53] "Itâs Google Ads in the real worldâdigital billboards give you data-backed results to prove your ROI." - Andrew Brockenbush
Links Mentioned:
Beefy Marketing: http://www.beefymarketing.comDigital billboards offer unparalleled flexibility, visibility, and targeting, making them a valuable addition to any marketing strategy. If you're looking to boost your brand's presence with real-time, customizable, and cost-effective advertising, it might be time to consider digital billboards. Visit Beefy Marketing to explore how they can help with your marketing needs, and donât forget to subscribe to the podcast for more growth hacks.
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In this episode, hosts Andrew Brockenbush and John Fritzsching touch on the importance of tracking Key Performance Indicators (KPIs) to ensure your business is on the right path. They explore the use of KPI systems like the EOS Scorecard, explain the concept of Smart Goals, and offer various tools from spreadsheets to advanced KPI tracking software that businesses of all sizes can use. Whether you're running a small business or managing a larger team, tracking KPIs is essential for growth. Learn how to set clear, measurable goals and ensure accountability within your organization.
Key Points:
- [0:00] - Introduction to KPI Tracking
Understanding why KPI tracking is essential for business success and growth.
- [2:21] - What Are KPIs and Why Do They Matter?
Breaking down what Key Performance Indicators are and how they help businesses measure their progress.
- [2:41] - EOS Scorecards: The Key to Consistent Tracking
The EOS Scorecard is a simple, weekly report that tracks 5-15 key business metrics, helping businesses stay focused.
- [5:00] - KPI Tracking Tools
From Google Sheets to advanced software like Databox and Clipfolio, a variety of KPI tracking tools are discussed for businesses of all sizes.
- [6:15] - Setting Smart Goals
How to define KPIs that are specific, measurable, and aligned with your business's long-term goals.
Quotable Moments:
[0:46] "What we don't measure, we can't improveâit's as simple as that when it comes to business growth." â Andrew Brockenbush
[3:27] "KPIs aren't just numbers on a page. They need ownership and accountability to drive real results." â John Fritzsching
[7:48] "You can't grow your business if you're not tracking your progress." â Andrew Brockenbush
Links Mentioned:
Business Growth Hacks: https://www.businessgrowthhacks.comBeefy Marketing: https://www.beefymarketing.comIf you're not already tracking KPIs, now is the time to start. Whether you use an EOS scorecard, a spreadsheet, or a more advanced tool, measuring key metrics is vital to improving and growing your business. Visit https://www.businessgrowthhacks.com to learn more, and donât forget to subscribe for more actionable business tips in upcoming episodes.
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In this episode, hosts Andrew Brockenbush and John Fritzsching dive into the transformative impact of conversational AI chatbots on businesses. They explore how businesses can use AI-powered chatbots to streamline customer service operations, manage inquiries across platforms, and boost both efficiency and customer satisfaction. The discussion highlights the differences between automated and suggestive bots, how AI can be trained using existing business data, and the cost-saving benefits of 24/7 availability. Whether you're an SMB or an enterprise, this episode will show you how AI can scale with your growth.
Key Points:
[0:00] - Introduction to Conversational AI Chatbots
AI chatbots are revolutionizing customer service across businesses of all sizes, from automating tasks to managing inquiries across multiple platforms.
[2:20] - Types of AI Chatbots
Explaining automated bots that handle repetitive tasks and suggestive bots that support customer service teams by recommending responses.
[4:34] - Multi-Channel Engagement
AI chatbots respond to customers on websites, SMS, and social media, providing a seamless experience across platforms.
[5:35] - Training AI Using Existing Data
Businesses can train chatbots using existing resources like websites, FAQ pages, and customer interactions to improve responses over time.
[7:46] - Scaling Customer Support with AI
AI chatbots can manage hundreds of customer inquiries simultaneously, making it an essential tool for scaling businesses.
Quotable Moments:
[1:07] "Imagine you had an AI-powered chatbot that could handle inquiries instantly across every channelâgame changer!" â Andrew Brockenbush
[4:55] "With AI, your customer gets a seamless experience no matter where they reach out, from Facebook to SMS." â John Fritzsching
[8:07] "Chatbots save you timeâa lot of it. Whether automated or suggestive, they reduce the workload for your team." â Andrew Brockenbush
Links Mentioned:
Wingman: https://trustyourwingman.com
Beefy Marketing: https://www.beefymarketing.com
AI chatbots are no longer just a trend; they are a necessity for businesses looking to enhance customer service and scale efficiently. Whether you're automating frequent inquiries or supporting your team with suggestive bots, AI chatbots can save time, reduce costs, and improve customer satisfaction. If you're not leveraging AI chatbots yet, now is the time to start. Visit https://www.businessgrowthhacks.com for more tips and subscribe for future episodes to stay ahead of the curve.
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In this episode of Business Growth Hacks, hosts Andrew Brockenbush and John Fritzsching dive into the powerful statistic that 68% of people interact with brands on social media. They explore how social platforms like Instagram, Facebook, and X (formerly Twitter) are not just tools for promotion but vital spaces for building trust, loyalty, and ultimately driving sales. Learn actionable strategies to engage your audience, build stronger connections, and turn engagement into long-term customers.
Key Points:
[0:00] â Introduction
Andrew and John kick off the episode by introducing a crucial stat: 68% of people use social media to interact with brands. If your business isnât actively engaging online, youâre missing out.
[1:10] â Social Media: A Must-Have, Not a Bonus
They highlight how social media has become a non-negotiable part of brand strategy. It's a tool for real-time feedback, customer service, and creating a two-way dialogue with your audience.
[2:34] â Engagement Builds Trust and Loyalty
The hosts discuss how interacting with customers on social mediaâwhether itâs through comments, likes, or repostsâbuilds trust and converts casual followers into loyal advocates.
[4:19] â Turning Engagement Into Sales
Engagement leads to trust, and trust leads to sales. They explore the direct link between social media interaction and customer conversions, focusing on Instagram and Facebook's built-in shopping features.
[6:37] â How to Boost Social Media Engagement
Andrew and John share practical tips for boosting engagement, including consistent posting, encouraging interaction through polls and giveaways, and using user-generated content to increase visibility.
Quotable Moments:
[0:48] â âIf seven out of ten people want to interact with your brand online, social media isnât just a nice-to-haveâitâs a must-have.â â Andrew
[3:19] â âThat small moment of interaction creates a connection. It sounds simple, but it turns a casual follower into a brand advocate.â â John
[7:24] â âThe more real you seem, the more people will want to interact with you.â â Andrew
Links Mentioned:
Beefy Marketing: https://beefymarketing.comBusiness Growth Hacks Podcast: https://businessgrowthhacks.comSocial media is no longer just a tool for marketingâit's a platform for real-time customer engagement that builds trust and drives sales. With 68% of people interacting with brands online, itâs time to take your social media strategy seriously. Start posting consistently, interact with your followers, and watch your business grow! Donât forget to subscribe to Business Growth Hacks to never miss an episode!
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