Episodi
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In episode 33, Benjamin reviews a recent study conducted to better understand how consumer messaging is perceived by millennials and three key takeaways you can implement into your own organization. Show Notes The average American looks at their phone 46 times a day. You may be above average. Consumer messaging has changed forever – and […]The post EP033: The Missing Ingredient in Your Brand Experience appeared first on BrandedWorld, Inc..
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In episode 32, Benjamin dives into the hidden psychology in your city. Winston Churchill said it best: “We shape our buildings and afterward our building shapes us.” Show Notes Why is it that some built environments feel safe, calm, and relaxing while others feel stressful? In new research presented at this year’s Conscious Cities Conference […]The post EP032: The Hidden Psychology in Your City appeared first on BrandedWorld, Inc..
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Episodi mancanti?
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In episode 31, Benjamin shares 5 things he is grateful for. Happy Thanksgiving! Show Notes In the spirit of Thanksgiving (one of my favorite holidays), I wanted to take time to share five things I am truly grateful for. I don’t think we stop and acknowledge enough where we’ve been, where we are headed, and […]The post EP031: 5 Things I’m Grateful For appeared first on BrandedWorld, Inc..
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In episode 30, Benjamin celebrates a major milestone for the podcast, plus reflects on three tech trends he wrote about in November 2016 and discusses if they are still relevant. Show Notes Last year, around this time in November, I published a blog post on three tech trends shaping the future of brands. In […]The post EP030: 3 Tech Trends Shaping the Future of Brands appeared first on BrandedWorld, Inc..
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In episode 29, Benjamin reflects on the new LinkedIn experience, what has changed, and how you can boost your profile to all-star status. Show Notes Have you noticed how LinkedIn has been changing? Only 29% of adults in the US are actively on LinkedIn. That provides you a big opportunity to carve out your niche […]The post EP029: Understanding the New LinkedIn Experience appeared first on BrandedWorld, Inc..
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In episode 28, Benjamin shares why you should hire for enculturability instead of cultural fit. Plus, learn three questions to ask during the hiring process. Show Notes Consumers, more than ever, are in search of something more than a product or service. They are in search of a brand that shares their same values, that […]The post EP028: Why Your Brand Persona Matters appeared first on BrandedWorld, Inc..
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In episode 27, Benjamin shares why you should hire for enculturability instead of cultural fit. Plus, learn three questions to ask during the hiring process. Show Notes These days, companies are hyper-focused on hiring for “cultural fit.” You, know candidates that reflect and adapt to the company’s core beliefs, attitudes, and behaviors. In addition, they […]The post EP027: Why You Should Hire for Enculturability appeared first on BrandedWorld, Inc..
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In episode 25, Benjamin shares how UX design impacts the brand experience you are delivering to your customers. Learn 9 UX strategies that you can implement to improve your brand experience. Show Notes UX design is the basis for why and how customers choose to interact and experience your brand. From a phone call to […]The post EP025: 9 UX Strategies to Improve Your Brand Experience appeared first on BrandedWorld, Inc..
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In episode 26, Benjamin shares why retail is getting ‘experience’ wrong. Plus, learn the five elements needed for a remarkable experience. Show Notes According to retail futurist Doug Stephens, Customer experience is the future of how physical retailers will generate revenue. Experiences won’t just sell products. Experiences will be the products. In this episode, you’ll […]The post EP026: Why Retail is Getting ‘Experience’ Wrong appeared first on BrandedWorld, Inc..
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In episode 24, Benjamin shares why customer service does not equal brand experience. Plus, you’ll learn three actions you can take to improve your brand experience, leading to higher customer retention, profits, and deeper relationships. Show Notes How do you define the brand experience? It is the sum of all interactions a customer has with […]The post EP024: Why Customer Service Does Not Equal Brand Experience appeared first on BrandedWorld, Inc..
