Episodi
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Episodi mancanti?
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From nothing to millions: The mindset that separates the best from the rest π
In this episode, Cole and I are diving deep into what it really takes to go from broke and struggling to building a multi-million dollar empire. We're pulling back the curtain on our journey from living in tiny apartments to driving supercars and owning gyms.
But here's the thing - it's not about tactics or strategies. The real secret is developing the right mindset. We're breaking down the core beliefs and character traits that allowed us to separate ourselves from the pack and become the best in the industry.
So if you're ready to stop settling and start leveling up every area of your life, this episode is your wake-up call. Because the truth is, you have everything you need to create massive success - you just need to make the choice to go all in.
Top Quotes:
"I just looked in the mirror one day and was like, I don't like you. I don't like how you look. I don't like how you dress. I don't like how you act." (2:59)
"Stop settling. Then make the choice today to do something. If you have no means to get out of your situation, start with the basics like fitness." (34:27)
"Our mindsets are why we are here. Period." (36:42)
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What to do when you feel like quitting: Embracing the struggle and pushing through πͺ
In this episode, I'm getting real about those moments when you feel like throwing in the towel on your dreams. We've all been there - the pressure feels too much, the obstacles seem insurmountable, and you start questioning if you even have what it takes.
But here's the truth: those moments of doubt are exactly when you need to dig deep and keep pushing forward. I'm breaking down my personal strategy for overcoming those "I want to quit" feelings and channeling that energy into unstoppable momentum.
From embracing the suck to reconnecting with your vision, I'm sharing the exact steps I've used to push through adversity and manifest everything I've ever wanted. Because at the end of the day, the only true failure is giving up on your dreams.
So if you're struggling right now and wondering if you should keep going, this episode is your wake-up call to stay in the f***ing arena. Let's go!
Top Quotes:
"If you try to bury that feeling of 'I feel like I want to give up,' it will manifest in other areas of your life, even if you don't want it to." (1:37)
"Remind yourself of how f****** powerful you actually are. I think that we forget that we're powerful creatures that can literally create unlimited abundance at the f****** snap of our fingers." (3:17)
"No matter what you do, you guys are always going to be at risk of failure. But there's also a risk of failing because you could look at your life and realize that you never f****** tried." (7:06)
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When to call it quits: Real talk on relationships from a power couple πͺ
In this episode, Kirsten and I are back by popular demand to dish out some real talk on relationships. As a power couple building our own empires while supporting each other's dreams, we're diving deep into when it might be time to walk away from a relationship that's no longer serving you.
From the importance of seeing your partner's potential to recognizing toxic patterns, we're breaking down the key signs that it might be time to call it quits. Because here's the truth: the wrong relationship can hold you back in every area of your life - from your fitness goals to your business success.
So whether you're struggling in your current relationship or looking to level up your partnership game, this episode is packed with insights to help you build a thriving life together. Let's dive in!
Top Quotes:
"Even on our darkest of days and darkest moments where I choose who I want to be in this relationship, there was a very large part of me that could still see all the potential that you had as a man." (3:20)
"We're building a business so we can build a life together. We're not building a business so that we just build a business so that the business makes money for f****** what?" (23:58)
"I truly think that one of the biggest energy blocks that I've ever seen in people is when they're with the wrong person. And they have all of this potential and that person is almost just sucking that potential out of them until they become a shell of the human who doesn't feel confident." (24:59)
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From bodybuilding to business empire: How this power couple doubled their income in 4 months π
In this episode, I'm sitting down with two of my rockstar clients, Alyssa and Carter, who recently joined PT Domination and doubled their already successful business in just four months. We're diving deep into their journey from competitive bodybuilding to building a thriving online fitness empire.
From Alyssa's early days of hustling on Instagram while in college to Carter's leap from in-person training to the online world, their story is packed with valuable lessons for anyone looking to level up their fitness coaching business. Plus, we're breaking down the key factors that led to their explosive growth - including the mindset shifts that took them from $45k to $90k per month.
So if you're ready to learn what it really takes to build a 7-figure fitness coaching business as a couple, this episode is for you. Let's dive in!
Top Quotes:
"Always be a f****** student. Because whenever my ego kicks in and is like, I no longer need this, is usually one more plateau." (22:16)
"Be a person of value. You have to be someone that someone wants to pay because they know that you're going to change their lives." (23:27)
"If you want to make more money, you have to spend more money. If you want to get to the next level, you have to pay to get to the next level." (22:54)
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Unlock the secrets to viral content and high-paying clients π₯
In this episode, I'm breaking down exactly how I went from a struggling online trainer to consistently converting high-ticket clients from Instagram. If you're putting in the work but not seeing results, this masterclass is for you.
I'm revealing the three key secrets that will help you go viral, sign clients, and make money - guaranteed. From my own journey of figuring out what works (and what doesn't) to scaling PT Domination to work with over 8,000 coaches, I'm sharing the foundational principles that have led to massive success.
Plus, I'm diving into the nitty-gritty of content creation, from choosing the right editing tools to crafting messages that resonate with your ideal clients. Whether you're just starting out or looking to level up your online coaching business, this episode is packed with actionable advice to help you break through.
Top Quotes:
"Without social media, we would never be able to speak to any of you." (2:56)
"If you have a watermark on your video, we will not push it out as far as it needs to be." (18:32)
"I'm very bullish on our program because I know what business coaches are out there and I know that we're the best and we're the most viral." (20:04)
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What it really takes to be the f***ing best: Cole and Brian's unfiltered truth π₯
In this episode, I'm bringing back my OG co-host Cole for a no-holds-barred conversation about what it truly takes to reach the top. We're not just talking about business success - we're diving deep into the mindset and work ethic required to become the absolute best at anything you do.
From outworking the competition to developing an unshakeable champion's mentality, we're breaking down the key ingredients that separate the elite from everyone else. And spoiler alert: it's not about hacks, tricks, or shortcuts.
So if you're ready to tap into your unlimited potential and become a f***ing beast in every area of your life, this episode is your wake-up call. We're also teasing an exclusive new mastermind program focused solely on next-level mindset training. Trust me, you don't want to miss this one.
Top Quotes:
"To be the best in any field or to be the best in any area of your life, it might not even be business related. You need to put in unwavering amount of work in and you need to be like relentless in your pursuit, regardless of what comes your way." (2:10)
"If you don't have what you want, if you're not making the money that you want to make, if you don't have the position, physique that you want to have, if you don't have the business that you want to have, yes, there's some strategy involved, but none of that f****** shit matters. If this up here is f*****" (39:02)
"We're champions in every single thing that we do. Cole has become one of the most well-known voices on social media because he's the f****** best. And so if you want to learn how to become the f****** best and you want to tap into your unlimited potential, reach out and let us know." (40:44)
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Podchats: Real talk with my clients on crushing content and scaling their businesses π
In this episode, I'm bringing you another round of Podchats β where my clients get to ask me anything about leveling up their online coaching empires. We've got a packed house of motivated coaches ready to take their content game to the next level.
From fine-tuning hooks to nailing scene changes, I'm dropping some serious knowledge bombs on how to create content that converts. We're diving deep into lighting, scripting, and the power of a killer hook to grab your audience's attention.
Plus, I'm sharing my unfiltered thoughts on what it really takes to break through when your content isn't performing. Spoiler alert: it's not always about the algorithm.
So whether you're struggling to get views or ready to take your content to the next level, this episode is packed with actionable advice to help you crush it on social media. Let's f***ing go!
Top Quotes:
"Overall, the scripting's really f****** tight, which I really like. The scene changes are really good. I like the title. I like on the video. So, like, you've got all the right foundations and now I just, I think you need better lighting." (1:18)
"As much as it's f****** annoying to hear, like, it's just content, it's the f****** thing, bro." (2:28)
"I hate to break it to you, but the reason why you're not making progress is not because your workouts are too easy. I'm about to give you a dose of reality that you're probably not ready for." (1:40:22)
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The $16.1 billion opportunity you're missing out on π°
In this episode, I'm dropping some mind-blowing stats about the explosive growth of the online fitness coaching industry. If you think the market is saturated, think again - we're just getting started.
From $6.1 billion pre-pandemic to $16.1 billion today, with projections to hit $57 billion by 2027, the opportunity is massive. But here's the kicker: there are still billions of people who don't even know they need an online coach yet.
I'm breaking down why now is the single greatest time in history to build an online coaching business, and why you need to stop wasting time trying to figure it out on your own. Because while you're saving money, my clients are making money by following a proven system.
So if you're ready to catch this wave before it's too late, it's time to invest in yourself and your business. The floodgates of opportunity are open - are you ready to step through?
Top Quotes:
"There has never been another time on the history of this planet that it's been easier for you to access information to help you grow your online coaching business." (02:13)
"Time is something that you can't ever buy or buy back. It's something that once it's gone, it's gone forever." (09:11)
"ChatGPT can never replace a human connection and for that reason and the fact that everybody's moving online, I truly do believe that online fitness coaching is the single best industry that you can get in in 2024 if you're serious about creating a life of freedom for yourself." (11:27)
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The one decision that made me $25 million: Are you ready to level up? π
In this episode, I'm dropping some serious truth bombs about what it really takes to break through and hit that next level in your online coaching business. If you're feeling stuck in a Groundhog Day loop, putting in the work but not seeing results, this one's for you.
I'm sharing the single most important decision I've made over the last 10 years that's allowed me to build a $25 million empire. It's not about grinding harder or learning new tactics - it's about putting yourself in the right room.
From investing $100k in high-level mentors to surrounding myself with 7-figure earners, I'm breaking down why environment is everything when it comes to leveling up. Because here's the truth: you can't outgrow your current situation without outside stimulation.
So if you're ready to break free from your limitations and step into your full potential, it's time to make the decision that will change everything. Are you willing to put yourself in the room?
Top Quotes:
"You cannot outgrow the environment that you're currently in without stimulation from an outside perspective." (00:50)
"The one decision that I made in my life that made me 25 million dollars was the hardest decision I ever had to make, because when I was making it, I was facing all of my limitations." (1:39)
"It doesn't matter what level that you're currently at. If you're making $5,000 a month and you know that there's a room where people are making $20,000 a month, put yourself in the f******
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The fork in the road: Will you choose comfort or greatness? π
In this episode, I'm challenging you to take a hard look at the decisions you're making in your life and business. Are you constantly choosing the safe, comfortable path? Or are you willing to step into the unknown and pursue true greatness?
I'm breaking down why we often default to what's familiar, even when we know there's something greater out there for us. From my own experiences facing major forks in the road to the daily choices we all encounter, I'm sharing how to recognize these pivotal moments and have the courage to choose growth over comfort.
Because here's the truth: you'll never achieve extraordinary results by doing what everyone else is doing. It's time to blaze your own trail and see what you're truly capable of.
Top Quotes:
"You will never achieve greatness if you keep walking the same path as everybody else." (21:10)
"At some point, you must learn how to step into the unknown, step into uncertainty, step into fear, and do it knowing that you might fail." (21:21)
"You won't find that version of you, that fearless version of you, that powerful version of you, unless you give yourself the chance to fail." (21:52)
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Falling off track? Here's how to get your momentum back πͺ
In this episode, I'm getting real about what happens when you lose momentum in your business - and how to bounce back stronger than ever. Fresh off our epic PT Domination All Access event in Houston, I found myself struggling to get back into my routine. But instead of beating myself up, I learned a valuable lesson about self-compassion that I'm sharing with you.
From the importance of giving yourself grace to the power of forward motion, I'm breaking down exactly what to do when you fall off track. Because let's face it - we're all human, and sometimes life gets in the way of our goals. The key is how you respond and get back on track.
So if you're feeling stuck or like you've lost your mojo, this episode is your wake-up call to stop shaming yourself and start taking action. Let's get that momentum flowing again!
Top Quotes:
"Give yourself some f****** compassion. You're a f****** human being, not a robot." (6:52)
"Success and failure is a game of momentum. So, if you want to be successful, you need to gain momentum." (7:28)
"I'd rather like love myself. And there are times where I need to be a little bit more aggressive with myself. But I'd rather be like, Hey, like, I love you. You're an imperfect human. That's okay." (9:01)
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Podchats: Real talk with my 10k Mastermind students on crushing content and scaling their businesses π
In this episode, I'm bringing you another round of Podchats β where my 10k Mastermind students get to ask me anything about leveling up their online coaching empires. We've got a packed house of motivated coaches fresh off our epic PT Domination All Access event, ready to take massive action.
From going viral on social media to tapping into the emotional side of content creation, we're covering it all. I'm dropping some serious knowledge bombs on:
β’ How to leverage viral reels to build real relationships with potential clients
β’ The power of investing in yourself and taking that leap of faith
β’ Why you need to practice being more emotional in your content (even if it feels weird)
Plus, I'm sharing my unfiltered thoughts on when to focus on challenges vs. mastering your content game. Spoiler alert: sometimes you gotta listen to mom (Janelle) and ignore Dad (me).
So whether you were at the live event or missed out this time around, consider this episode your backstage pass to all the action. Let's f***ing go!
Top Quotes:
"The definition of insanity is doing the same thing over and over again. Different results, right? That was my biggest takeaway from the event." (1:47:48)
"Practice being emotional. Okay. It's gonna feel f****** weird and uncomfortable, especially if it's not natural." (1:47:41)
"I'm smashing 10k this month, baby. Let's f****** go." (2:51)
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The viral trap: Why chasing views is killing your content game π
In this episode, I'm calling out all the wannabe influencers who are obsessed with going viral but can't seem to post consistently. Here's the hard truth: your obsession with virality is exactly what's holding you back from creating great content and growing your following.
I'm breaking down the four mindsets you actually need to succeed on social media, and spoiler alert - none of them involve chasing views or followers. From finding your content flow to treating posting like brushing your teeth, I'm giving you the real talk you need to hear to level up your social media game.
So if you're tired of making excuses and ready to put in the work, this episode is your wake-up call. Because at the end of the day, consistency beats virality every damn time.
Top Quotes:
"The reason you're struggling on social media is one of two reasons. Number one is you just never f****** post." (1:39)
"You can literally put yourself on. You can literally just be like, I'm the f****** one. Move the f*** over. Watch me. Watch this. Y'all are about to f****** grab some popcorn. Y'all are about to see the show." (13:08)
"The goal should not be to go viral with every video. The goal should be becoming a better content creator." (14:04)
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PT Domination takes over Alphaland: 300 coaches unite for an epic weekend π
In this episode, I'm giving you the inside scoop on our biggest event yet - the PT Domination All Access takeover at Alphaland in Houston, Texas. We're talking 300 personal trainers from around the world coming together to level up their online coaching businesses and make some serious noise in the industry.
From Christian Guzman following us on social media to the insane turnout for our in-person event, this weekend was nothing short of phenomenal. I'm breaking down all the highlights, including:
β’ Why we chose Alphaland for our epic takeover
β’ The surprising stats on virtual vs. in-person attendance
β’ A sneak peek at our plans for building PT Domination headquarters
This event was a major statement that PT Domination is here to stay and we're setting the gold standard for what elite-level coaching looks like. So whether you were there in person, tuned in virtually, or missed out this time around, consider this your backstage pass to all the action.
Top Quotes:
"We wanted to basically make a statement and let everyone know, PT Domination is here and we're here to stay for a long time, and we're the best in the industry." (0:44)
"Our culture is so f****** strong. That we had three times the amount of people sign up for the in-person event, as we did the virtual event." (1:56)
"We've set the f****** tone, we've set the standard, and at this point, like, everybody else is playing catch-up, and we plan on keeping it that way." (5:23)____
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PT Domination Squad unites: Get ready for an epic takeover at Alphaland π
In this episode, I'm giving you the inside scoop on our biggest event of the year - the PT Domination All Access event happening in Houston, Texas. We're talking 300 of my top-performing coaches from around the world, coming together to learn, collaborate, and elevate their online fitness businesses to the next level.
From surprise guest speakers to game-changing strategies, I'm breaking down everything you can expect from this epic two-day event. And even if you can't make it in person, I've got you covered with our new virtual ticket option that lets you join the action from anywhere in the world.
So whether you're a seasoned pro or just starting out, this is your chance to surround yourself with like-minded entrepreneurs who are crushing it in the online coaching space. Trust me, the energy and insights you'll gain from this event will be a total game-changer for your business.
Top Quotes:
"We spend all this time online, getting to know each other better in f****** Facebook groups⦠But, at this point in time, we get to get together as a community because as online fitness coaches, you guys, we're f****** different." (1:37)
"If you want to be surrounded by people that are f****** crushing it so you can elevate your own mindset and take your own mind to the next level, you need to come to the virtual event." (6:01)
"The $97 that you invest in the virtual event, I guarantee, you will be literally the best investment that you ever made. I promise you that the value that is coming at that event is going to be second to none." (5:09)
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