Episodi
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How do you communicate your best ideas and strategies to your audience? What are the possibilities and potential pitfalls of "thought leadership"? How do you know when you've accomplished the goals of your content strategy or marketing campaigns?
In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the 83 podcast episodes they've recorded together since 2019 and why Abbie has decided to "pause" the Copper State of Mind podcast ... for now, anyway.
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the worldâs local public relations agency.â
Additional Resources
"Should Your Organization Invest in Starting a Podcast?" (Episode 17) "How Do You Listen to Your Podcasts?" by Justin Liggin "What Do Journalists Want?" by Abbie Fink "Creativity Is Just Half of the Equation" by Abbie FinkNeed to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.
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In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jackie Yoder, COO of Wilde Wealth Management.
Jackie Yoder joined Wilde Wealth Management in March of 2020. As Chief Operating Officer, she leverages her excellent leadership and teamwork skills in order to ensure that objectives are completed to the highest standard. Jackie brings with her a background in Sales Accounting, and Financial Advising. Prior to her position at Wilde Wealth, Jackie was a Financial Advisor at Edward Jones. During her time at Edward Jones, Jackie focused on reviewing clients' accounts and results regularly to determine whether life changes, risk tolerance, economic developments or financial performance indicated need for plan revision. Jackie earned her Bachelor of Science in Accounting in 2007, and additionally, her MBA in 2016 from Grand Canyon University. Jackie holds Series 7 and Series 66 registrations as well as her Life and Health License. She employs creativity and innovation to overcome challenging and complex issues across employees, processes, and costs. Focused and meticulous in all financial and regulatory compliance objectives to strategically plan and execute budgets, forecasts, cost-reduction techniques. This experience has allowed her to develop significant knowledge in the field of finance/economics, which she utilizes in order to ensure positive company growth. With a passion to help people become their best version, Jackie aims to foster a welcoming environment. In her downtime, Jackie enjoys hiking, reading, and most importantly spending time with her daughter Avery, 11, and son Parker, 9. Jackie also is a board member of Chrysalis, a nonprofit helping people in abusive situations.
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the worldâs local public relations agency.â
Listen to previous episodes of this mini-series:
"In The House With ... Melanie Green of Fish & Richardson" "In The House With ... Samantha Gulick of Harrahâs Ak-Chin Casino" "In The House With ... Laurie Munn of Mercy Care"Need to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.
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Episodi mancanti?
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In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Melanie Green about law firm marketing and communications.
Melanie Green loves working with lawyers and building teams to support them. She currently serves as the chief marketing and business development officer at Fish & Richardson, a premier intellectual property and litigation law firm. With over 20 years of experience in the legal marketing industry, Melanie is an industry leader on client feedback programs and frequent speaker on law firm change management and operations strategies. Prior to joining Fish, Melanie was the chief client development officer at a global full-service firm, where she helped navigate two of the largest law firm combinations over the last decade.
Read Abbie Fink's blog post for this episode: "Law firm marketing is more than just appetizers."
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the worldâs local public relations agency.â
Additional Resources
"Why Law Firms Value Public Relations" by Scott Hanson "Book Review â Perfect Pitch" by Abbie Fink "How do you become a thought leader?" by Alison BailinNeed to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.
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In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Samantha Gulick, Director of Marketing for Harrahâs Ak-Chin Casino. Sam is a proud graduate of Bellevue University where she earned a degree in business. She started her career with Caesars Entertainment in June 2014 as the first Marketing Campaign Associate for Horseshoe Baltimore. She then became the Marketing Campaign Supervisor for Horseshoe Baltimore in July 2016. Sam was promoted to Marketing Campaign Manager for Harrahâs North Kansas City in 2017 and then manager for both Harrahâs and Horseshoe Council Bluffs. She joined Harrahâs Ak-Chin as the Database Marketing & Advertising manager in October 2019 and is currently the Director of Marketing after her promotion in October 2021. When sheâs not busy working, Sam enjoys hiking and paddle boarding with her husband Ben and their two dogs Maya and Captain.
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the worldâs local public relations agency.â
Additional Resources
"What Should You Look for in a Public Relations Agency?" by Alison Bailin "What Makes a Good Client?" by Abbie Fink "Celebrating a Diverse Client Roster as HMA Turns 40" by Abbie Fink "Where Do Clients Come From?" by Scott HansonNeed to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.
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When the whole world seems to be taking sides and voicing opinions on controversial issues, should your organization stay silent? Topics like abortion, gun legislation, or climate change may not be a "PR issue" for your company, but does that mean silence is an appropriate option?
In this episode, Abbie Fink and Dr. Adrian McIntyre talk about when and how to take a stand in a contentious media environment, including how to talk to your internal teams about challenging topics.
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the worldâs local public relations agency.â
Additional Resources
"More Than a Statement" by Autumn Jarrett "Now is the Time to Be Authentic" by Annelise KrafftNeed to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.
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Does your team trust you to follow through? A Harvard Business Review study found that 58% of employees would trust a stranger more than their boss.
In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the difference between accountability and authority and share some thoughts about the importance of trust in the workplace.
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the worldâs local public relations agency.â
Additional Resources
"Is Authenticity Overlooked?" by Scott Hanson "Now Is the Time to be Authentic" by Annelise Krafft "What is Leadership?" by Abbie FinkNeed to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.
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In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the state of online reviews from the perspective of both customers and business owners â the value of feedback, the information we can glean from the reviews, and more importantly, what the business owner can and should do with that information.
Read Abbie Fink's blog post for this episode: "Is It Worth It To Ask for Online Reviews?"
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the worldâs local public relations agency.â
Additional Resources
"Fake Reviews Could Cost You" by Abbie Fink "#BookClub â Manipurated" by Abbie Fink "Is the Customer Always Right?" by Rachel BrockwayNeed to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.
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Abbie Fink and Dr. Adrian McIntyre chat with Laurie Munn, Senior Director of Strategy and Business Development at Mercy Care, a not-for-profit health plan serving AHCCCS members throughout Arizona. Mercy Care provides access to health care services for families, children, seniors, and people with physical and developmental/cognitive disabilities. Learn more at MercyCareAZ.org.
Read Abbie Fink's blog post for this episode: "In The House With ... Laurie Munn"
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the worldâs local public relations agency.â
Additional Resources
"What Makes a Good Client?" by Abbie Fink "Celebrating a Diverse Client Roster as HMA Turns 40" by Abbie Fink "Where Do Clients Come From?" by Scott HansonNeed to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.
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In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the benefits of the Public Relations Global Network, which celebrates its 30th anniversary this year.
Read Abbie Fink's blog post for this episode: "Collaboration, Best Practices Are Benefits of the PRGN Network"
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the worldâs local public relations agency.â
Additional Resources
"What is the Difference Between Local and National Public Relations?" by Abbie Fink "Unmatched Resources of a PR Network" by Scott Hanson "How PRGN Got Started" by Scott HansonNeed to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.
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The "new normal" of remote and hybrid workplaces has created many challenges and opportunities. Abbie Fink and Dr. Adrian McIntyre discuss how these changes are affecting both internal and external communicators.
Read Abbie Fink's blog post for this episode: "Communications Remains Front and Center in the Workplace."
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the worldâs local public relations agency.â
Additional Resources
"Creating An Innovative and Authentic Workplace" by Abbie Fink "Two Years" by Abbie Fink "Whatâs Your Story?" by Abbie Fink "The Candy Bar Personality Test" by Abbie FinkNeed to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.
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What is integrity in public relations? What happens when your client has done wrong -- do you still work with them? What makes a good client, and what reasons are there NOT to take on a client? How do you navigate a crisis situation while maintaining your ethical standards?
Read Abbie Fink's blog post for this episode: "Have We Ever Compromised Our Integrity?"
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the worldâs local public relations agency.â
Additional Resources
"How to Build a Crisis Management Strategy for Social Media" by Justin Liggin "Crisis Communications in the Social Media Age" by Abbie Fink "What is integrity?" by Abbie Fink "Should You Be Held Accountable?" by Abbie Fink "What I Learned From This Yearâs Graduates" by Abbie FinkNeed to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.
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In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jon Goldberg, founder of Reputation Architects Inc., about the importance of content in establishing your reputation.
Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc., a strategic communications and risk management advisory firm focused on building, protecting and restoring reputations in a world of evaporated trust and unprecedented stakeholder engagement. He founded the firm in 2009 after more than 25 years as an advisor to top corporate executives, a senior leader at some of the world's most prominent communications firms and a front-line spokesman for major corporations and non-profit organizations.
Over the years, Jon has helped clients in virtually every industry build reputational equity, inoculate against crises and transform adverse situations into opportunities to demonstrate leadership and integrity. His experience spans everything from government investigations, public health emergencies, activist attacks, labor disputes, employee matters and unanticipated executive transitions, to cybersecurity incidents, corporate and executive misbehavior, product safety and risk communication issues, complex litigation, corporate reorganizations, workplace violence, chemical and environmental catastrophes and natural disasters.
Before founding Reputation Architects, Jon was partner and leader of the Corporate Affairs and Reputation Risk Management practices of Porter Novelli, the international communications consultancy. Earlier, he was executive vice president and general manager at Edelman Public Relations Worldwide and Edelmanâs national director of crisis, litigation and risk communications, and served in senior client management roles at J. Walter Thompson. He began his public relations career as manager of corporate media relations for The Prudential Insurance Company. A frequent author, speaker and media commentator on reputation management and crisis communications, Jon is a member of the executive committee and former chair of the Public Relations Society of Americaâs Counselors Academy, founding co-chair of PRSAâs national civility task force and served as a director at- large of PRSA-NJ.
Download Jon Goldberg's eBook, "Building Crisis Immunity: 5 Strategies to Protect your Reputation and Create a Stronger, More Crisis-Resistant Enterprise"
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the worldâs local public relations agency.â
Additional Resources
"Planning for the Unexpected: Five Best Practices for Risk Management" by Keri McIntosh "Crisis Communications in the Social Media Age" by Abbie Fink "How to Build a Crisis Management Strategy for Social Media" by Justin Liggin "Can omitting key information cause a crisis?" by Abbie... -
Across the globe, distrust is on the rise.
People's confidence in governments, the media, and NGOs is falling, while their trust in businesses continues to grow.
In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the latest research on trust and what the public wants from executives and other business leaders.
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the worldâs local public relations agency.â
Additional Resources
The 2022 Edelman Trust Barometer "How Can Brands Build Trust for the New Normal?" by Autumn Jarrett "Building a Brand with Trust" by Marissa Baker "Trusted News Sources" by Scott HansonNeed to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.
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When Instagram was purchased by Facebook for one billion dollars in 2012, the world's collective jaw dropped to the floor. Traditional business analysts couldn't imagine that a relatively young company with only 13 employees, who's sole product was a a picture sharing app, could be that valuable.
Fast forward ten years and Instagram is, for many in the 18 to 45 year old set, the undisputed champion of social media apps. Every day, people are posting millions and millions of pictures--carefully curated, of course--of their lives, their products, their work, etc.
In this episode, Abbie Fink and Dr. Adrian McIntyre talk about Instagram's place in business communication today and what the future might hold for the world's favorite photo sharing app.
Read Abbie Fink's blog post for this episode: "Grow Your Brand with Instagram"
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the worldâs local public relations agency.â
Additional Resources
"How to boost engagement on Tik Tok and Instagram" by Autumn Jarrett "How to Maximize Instagram" by Autumn Jarrett "Instagram Hashtags: Less Is More" by Breanne KragerNeed to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.
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In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of Twitter as a platform for business communication and how brands can engage in 2022.
Read Abbie Fink's blog post for this episode: "Grow Your Brand on Twitter"
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the worldâs local public relations agency.â
Additional Resources
"How to Use Twitterâs Trending Topics for Your Twitter Strategy" by Autumn Jarrett "Twitter is a Valuable Tool for Todayâs Journalists" by Abbie Fink "Lessons to Learn From the Big Game" by Abbie FinkNeed to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.
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In this episode of Copper State of Mind, Abbie Fink and Dr. Adrian McIntyre talk about business communication on Facebook and whether the platform is still relevant in 2022.
Read Abbie Fink's blog post for this episode: "How to Grow Your Brand on Facebook"
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the worldâs local public relations agency.â
Additional Resources
"Three Tips for Generating Leads on Facebook" by Justin Liggin "What is Facebook Reach?" by Autumn Jarrett "What Do Consumers Expect From Brands Online?" by Justin LigginNeed to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.
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LinkedIn continues to gain importance as the primary social network for business professionals. New features and content types are being added on a regular basis, and the overall "tone" of the platform has shifted toward a mix of personal and professional content.
In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of LinkedIn as a content platform and why all business leaders should have a LinkedIn strategy in 2022.
Connect with Abbie on LinkedIn: https://www.linkedin.com/in/abbiesfink
Connect with Adrian on LinkedIn: https://www.linkedin.com/in/adrianmcintyre/
Read Abbie Fink's blog post for this episode: "Grow Your Brand on LinkedIn"
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the worldâs local public relations agency.â
Additional Resources
"What Should Your Business Post on LinkedIn?" by Justin Liggin "How to Wow Your Audience with LinkedIn Video" by Autumn Jarrett "LinkedIn Most Popular Social Media Network for Fortune 500 companies" by Abbie Fink"How to do Digital Communications like a Pro" by Autumn JarrettNeed to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.
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As the digital landscape becomes even more entrenched in our daily lives, companies and brands, both large and small, must continue to adapt to the online behavior of their audiences, clients, and customers. In this episode, Abbie and Adrian talk about digital trends that are continuing into 2022.
Read Abbie Fink's blog post for this episode: "Trends in Digital for the New Year"
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the worldâs local public relations agency.â
Additional Resources
"How Good is Your Digital Marketing Strategy? â Part One" by Abbie Fink "How Good is Your Digital Marketing Strategy? â Part Two" by Abbie Fink "How Good is Your Digital Marketing Strategy? â Part Three" by Abbie FinkNeed to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.
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One thing we know about the future is that it's unpredictable. But here we are with some predictions about issues that will continue to impact our lives and work in 2022, as well as the public relations and media-related implications of these trends.
Read the full article for more insights from members of the Public Relations Global Network: https://prgn.com/prgnfuture/pr-predictions-for-2022-from-the-best-comms-pros-around-the-globe/
Read Abbie Fink's blog post for this episode: "What Does the Future Hold?"
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the worldâs local public relations agency.â
Need to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.
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How does your organization define success? Better than average profits? Support of local nonprofits? Great customer feedback?
The best way to achieve any of these or other ways you measure success is to ensure your employees are as committed to the success of your organization as you and the other leaders are.
No one will be as strong of a brand advocate as the people that work for you. So how do you cultivate that?
Since employees play a critical role in an organizationâs success, effective internal communication is key. It is extremely important to measure your communication effectiveness and especially the link between communication initiatives and business results.
Read Abbie Fink's blog post for this episode: "How Your Employees Lead to Your Success"
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the worldâs local public relations agency.â
Additional Resources
"Is Effective Employee Communications Possible?" by Alison Bailin "Employees as Brand Ambassadors" by Abbie FinkNeed to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"
Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.
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