Episodi
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Tom Hammaker’s life in copywriting took a radical turn last month when he was hired to become Rich Schefren’s copywriter.
Better yet, Tom won the gig in a six-week competitive search against dozens of other copywriters – some with more than 20 years in the game.
We called it “The Goods,” and clearly Tom has them.
In this episode you’ll hear directly from Tom how he approached “The Goods,” his strategy for the final copy test, and what it’s like to work with one of the best marketing teams in the world, led by a bonafide legend of Direct Response.
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In this episode of Copy Chief Radio, we explore the captivating world of perfume and its unexpected parallels with the storytelling engineer-turned-perfumer Helida Dodd. Helida shares insights into how creating a perfume is similar to crafting a narrative.
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Episodi mancanti?
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I recently took 25 copywriters through the process of landing a six-figure copywriting gig.
The Grand Prize was becoming the primary copywriter for Rich Schefren and being Chiefed by Mark Ford!
It was a one-of-kind experience (imagine Hunger Games for copywriters). Everyone survived, but no one is the same.
Here’s what we learned, and what you need to know if you want to land the best gigs in copywriting.
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How do you build a career or a team in the Era of Large Language Models and what happens to talent development when even the lowest intern needs full-stack CMO skills?
In this episode of Copy Chief Radio, we're going on a mind-bending ride with Aaron Winter, Founder of Dig.On, and creator of multiple nine-figure promos for Motley Fool and Agora Financial. Aaron is the hidden-hand mentor behind Dan Ferrari, Julie Hassett, Jen Adams, Ning Li, Mike Abramov, Austin Lee, Sam Woods (and even... David Deutsch?!?).
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In this episode, we're going behind the curtain with Jason Friedman, CEO of CX Formula. Today, Jason reveals how any business can direct their customer experience to not just satisfy but to dazzle and delight.
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In this episode, Sara explains how she was able to position herself as the top choice for this contract, and how they responded to her “bombshell” after offering it to her.
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Today, we're discussing how freelance copywriters can forge profit partnerships with their clients, as emphasized by Chris Mason, to attain financial stability and success in their work.
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Today I’m sharing who’s behind the problem (yeah, I’m naming names), and how I hope to change it for copywriters who have “The Goods.”
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Donnie French, a skilled copywriter at Performance Golf, shares insights into his expertise and inspiring journey from prison to guiding inmates in entrepreneurship through copywriting.
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My guest today, Stephen Hutson is an expert at building loyalty brands and has thought a lot about buyer beliefs.
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Today, I’m going to reveal the Top 3 Copywriting Categories for Freelancers in 2024. And also, the one place where your services are no longer needed.
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In this podcast episode, Carlos and Brenda Citron, branding experts, advise businesses to intentionally create a simple, customer-focused brand to boost loyalty and success.
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In the episode, I go deep into all three phases with celebrated author and television writer and producer, David Matthews.
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In this episode, you’ll pull up a chair next to me so I can walk you through my latest sales letter. This is the kind of “look over my shoulder” insight we rarely get to see in copywriting.
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In this podcast episode, Kevin Rogers and Nicholas Kusmich discuss Kusmich's journey from pastor to Facebook ads expert and key marketing strategies.
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Today's podcast episode is with Marie, a world-class marketer and passionate copywriter.
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I’ve interviewed John close to 50 times over the years, this is certainly one of the best. A true must listen for anyone looking for an edge in sales, and in life.
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My guest today, Debbie Owen, is an Enneagram coach who has taken things to another level by incorporating neuro-science into the mix.
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It only takes a little awareness and some simple tactics to use your voice with confidence. You’ll leave this episode with both.
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Today, my guest is Justin Blackman, who is THE GUY when it comes to brand voice, the expert who has defined the brand voice for people like… Amy Porterfield, Stu McLaren, and Todd Herman.
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