Episodi
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Recently, I tried to buy an online course and hit a wall - a multi-page assessment stood between me and the information I needed. Frustrated, I walked away without purchasing.
I don’t want potential buyers leaving your course or offer because of unnecessary hurdles!
This episode, I’m sharing five ways to reduce friction in your marketing, so your clients and students stick around to get what they need. Discover how to:
✔️ Make your offers transparent and clear;
✔️ Eliminate scroll and click frustrations;
✔️ Remove barriers that make your audience think twice;
✔️ And keep it personal while maintaining ease for buyers.
It’s best to test your process. How can you support your potential buyers with a more seamless experience?
Would you like a seamless course creation and marketing experience for yourself and your students? Apply for Done-For-You and let’s GET IT DONE together!
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How do you consistently show up with vitality and passion as an entrepreneur? Tristan was a zombie for Halloween this year, and I loved sharing the photos!
None of us want to become zombies because of burnout. However, it’s too easy to slide into burnout as an entrepreneur, and your business relies on consistently showing up with energy and focus.
Dr. Brittany Childley is here this week to help you recognize and navigate the signs of burnout so you can get some relief before drastic consequences hit. She is a clinical psychologist specializing in people with high-stress careers and the CEO of And We Feel, an online collaborative course platform.
You’ll learn how to:
✔️ Recognize the three signs of burnout and what you can do.
✔️ Notice, navigate, and express how you feel to replenish your energy.✔️ Decide when pushing through is for the win or a further step toward burnout.
✔️ Create daily or longer-term rituals that keep you on top of your game.
Plus, Brittany walks me through examples of fluctuating energy and recovery, so you can see how to crush it in business without crushing your appetite for your work.
Feeling burnt out on building your course alone? Apply for Done-For-You (coursecreationboutique.com/course) and let’s GET IT DONE together!
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Episodi mancanti?
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Time is precious, and how you use it can make or break your business and life goals. So why do so many people stick with make-do and DIY?
I was reminded this week about how important it is for me to stick with what only I can do for my business. Maybe you’re not sure about the expense of outsourcing or you fear things won’t be done to your standard, I’m here to show you the path to productive leverage.
In this episode, you’ll learn:
✔️ The five tasks you should consider delegating to stay focused on your core strengths.
✔️ How to break down larger projects and tasks with a collaborative team to boost results;
✔️ What to delegate in areas like content creation, podcasting, and course management to stay in your zone of genius.
✔️My top tips for entering and exiting any project to ensure the best results and smooth operations.
Skilled and affordable resources are at our fingertips, so what do you need to stop doing?
Have you got a vision, a fire in your belly for teaching your genius, or a loose course concept but you’re feeling unsure about what’s next? Don’t let anyone hold you back—especially not you!! Apply for Done-For-You (coursecreationboutique.com/course) and let’s GET IT DONE together!
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Are you putting off creating your course because you’re not an expert in all areas? Don’t have the time? Maybe you’re not tech-savvy or you worry about how to organize all your content so it makes sense and isn’t boring.
These were some of therapist Robyn Firtel’s concerns when she set out to create her successful online course Overcoming Love Addiction. With almost 25 years of experience, she knew her clients would heal more quickly if they received a foundational education to make the most of their time in counseling sessions with her.
That’s where I came in! Robyn trusted me to support her in areas where she was less sure.
In this episode, we’ll walk you through some of the most common hesitations to creating an online course and how to overcome them, including:
✔️ How to create a format that works with your strengths;
✔️ Where having a custom solution can sometimes make the most sense for you and your audience–no cookie-cutters here;
✔️ Ensuring your course content matches your approach and your promise and enhances your client experience; and
✔️ How the right support can help you feel confident and realize your vision in surprising ways.
Robyn has such a beautiful message. I learned skills in our collaboration that have stayed with me and changed my life too.
It’s time to get your brilliant course out to the people who need it!
I care about you and your message! Are you ready to push through your resistance and receive expert support? Apply for Done-For-You (coursecreationboutique.com/course) and let’s GET IT DONE together!
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Feeling the pull to host your own one-day or weekend workshop? You’re in luck! In this episode, event guru Jessie Schwartzburg shares her tried-and-true strategies for planning workshops that leave a lasting impact. She’s exceptional at making it all come together, and now we all get to benefit from her expertise!
In this episode, Jessie walks us through:
✔️ The essentials for hosting a successful workshop;
✔️ How to craft a topic and title that sells out;
✔️ Key elements to ensure an unforgettable experience; and
✔️ Lessons learned from Jessie’s years of experience.
Plus, Jessie reveals why pitching at the end of any event can be the game-changer you need!
Do you need a fresh perspective and expert execution for your mastermind, lead-generation, starter, live, or signature course? Apply for Done For You (coursecreationboutique.com/course) and let’s GET IT DONE together!
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It takes a lot of blood, sweat and tears to launch an online course or program for the first time.
It’s a vulnerable process. You put so much of yourself into it—and how do you know if it’s going to pay off?
What if you could mitigate that risk?
Join me in considering an Insider Live Cohort.
An insider live cohort can help you refine your course format, delivery, and message to create a grand slam! In this episode, I'll walk you through how an insider cohort can help you build a winning course, including:
When a live cohort is the right choice (and when it isn’t);
✔️ The benefits this cohort provides for you and your business;
✔️ How to choose the ideal audience, students, or clients to include for this exclusive experience; and
✔️ Your must-haves for a successful cohort launch, so you don’t waste your time.
Don’t miss the bonus, where I give you the secrets to getting the most from the cohort process and the feedback you receive.
Do you need a fresh perspective and expert execution for your mastermind, lead-generation, starter, live, or signature course? Apply for Done For You (coursecreationboutique.com/course) and let’s GET IT DONE together!
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Are you overloading your course with too much content? It’s time to streamline and simplify for greater success!
As creators, it’s easy to get carried away, trying to cram everything you know into one course. But too much information can overwhelm your students, leaving them more confused than empowered.
So, how do you know if you have an over-stuffed course and how do you right the ship?
In this episode, it’s all about decluttering your content. Learn how to break down your material into clear, digestible pieces that truly resonate with your audience and drive results. I’ll share the four essential steps I use with my Done For You clients to ensure their courses hit the mark every time!
Listen in to discover how to:
✔️ Get clear on what stays and goes.
✔️ Structure your course for easy consumption and maximum impact..
✔️ Recognize when you're over-delivering and how to pull back.
✔️ Repurpose cut content for future use.
You’re the creator! You have the power to craft a course that not only teaches but also inspires action. Let’s make sure your content delivers on its promise and propels your business forward!
Ready to take your course to the next level? Apply for Done For You (coursecreationboutique.com/course) and let’s GET IT DONE together!
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I'm thrilled to welcome my longtime friend and operations manager, Becky McCleery, to the podcast!
Becky is a powerhouse when it comes to adding value and creating win-win scenarios for everyone involved. In this episode, we dive deep into the world of summits and uncover how they can be a game-changer for expanding your audience and reaching your ideal clients.
Becky shares her extensive knowledge on crafting the perfect summit experience, from strategic planning to execution. You'll learn where to focus your efforts, the best practices to follow, and pitfalls to avoid. Whether you're new to summits or looking to optimize your approach, this episode has got you covered.
Listen in to discover:
✔️ How to design a summit that benefits all speakers and participants, including yourself.
✔️ Key decisions that can make or break your summit's success.
✔️ How to ensure your content delivers maximum value.
✔️ The latest best practices for hosting summits at any stage of your business.
Plus, Becky reveals her secret market research method to help you target your ideal clients before, during, and after the summit.
Don't miss out on these insights that could super-size your audience and accelerate your business growth!
Does a done-for-you course complete with your brand of expertise and style done in 90 days sound like a dream come true? Apply here (https://coursecreationboutique.com/course/) to work with me and the team and let’s GET IT DONE!
Would you like my eyes on your content for a full strategic and effective marketing plan? Apply here for an AUDIT (https://coursecreationboutique.com/audit) from me.
Maybe you have a brilliant course idea you want to bring to market! Get your course from concept to launch without the stress by joining the 6-Week Accelerator (https://coursecreationboutique.com/sixweeks).
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Whether your audience is small, you’re just starting, or you’re looking to expand, there’s no better way to grow your audience and nurture trust with them than with strategic partnerships.
In this episode, you’ll learn what partnerships are, where to find them, and how to cultivate long-lasting and mutually beneficial relationships in three tiers. Plus, I’ll cover:
✔️ The proper etiquette to approach and keep partnerships strong;
✔️ How to choose your partners wisely; and
✔️ The four things you need in formal partnerships to make them effective.
Do you want to hear more about paid affiliate launches? Be sure to comment.
Don’t miss next week’s episode, which is all about another way to grow–summits!
Would you like my eyes on your content for a full strategic and effective marketing plan? Apply here for an AUDIT (https://coursecreationboutique.com/audit) from me.
Maybe you have a brilliant course idea you want to bring to market! Get your course from concept to launch without the stress by joining the 6-Week Accelerator (https://coursecreationboutique.com/sixweeks).
Does a done-for-you course complete with your brand of expertise and style done in 90 days sound like a dream come true? Apply here (https://coursecreationboutique.com/course/) to work with me and the team and let’s GET IT DONE!
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In addition to our passion for tennis, we’re thrilled about baseball season in our house. While Tristan is all about the Padres, my heart belongs to the Yankees.
Have you wondered what separates an average player in the majors from the All-Stars? Today's episode dives deep into this topic with insights from Dr. Kimberly Wagner.
I had the pleasure of working with Dr. Kimberly Wagner on her done-for-you course, Believe It, Achieve It. Dr. Wagner knows what it takes to be at the top of your game in any field, whether you’re aa business owner, course creator, or coach. She's backed by solid research and has a track record of big client successes.
In this week’s episode, Dr. Wagner shares some of her mental toughness secrets that can lead to incredibleg and sustainable success in your business and career. She also delves into her approach to course creation.
Tune in to discover:
✔️ The key skills that propel people to the top of their field;
✔️ How Dr. Wagner applies sports psychology principles as a coach, course creator, and business owner; and
✔️ The motivation behind creating Believe It, Achieve It, and why she opted for the done-for-you model with me.
Plus, you’ll learn the key practice you can start working on today to improve your performance as an expert.
Does a done-for-you course complete with your brand of expertise and style done in 90 days sound like a dream come true? Apply here, coursecreationboutique.com/course/ to work with me and the team and let’s GET IT DONE!
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As a creator, you’ve probably got a few course or program topics swirling around in your mind on any given day. How do you narrow all those possibilities down to the one that delivers on your promise and makes money?
In this week’s episode, workshop step-by-step with me to get the best topic out of your head and into the world!
This workshop starts with you. Listen in and in three easy steps you’ll be able to:
✔️ Use your life experiences, current situations, and insight as fuel for your business.
✔️ Connect to your audience’s real desires and frustrations, so your solution transforms their lives.
✔️ Explore how your topic uniquely bridges a gap that your audience can’t resist.
Want my eyes on your content?
Apply for an Audit at http://coursecreationboutique.com/audit, and walk away with a clear, CUSTOMIZED plan for your course creation and marketing in 60 days!
Get Your Starter Course Out to Market in 6 Weeks
https://coursecreationboutique.com/sixweeks -
If you are reading this right now you are likely a prolific creator.
However just because you can create volumes of juicy content before your morning coffee doesn’t mean you should. I gotta ask - are you intentional around choosing your next big thing?
In this episode, I’m cutting through the noise with three questions to get you laser-focused on what matters to you, your business, and your audience.
You’ll learn:
✔️ How to gain clarity and what’s driving your need to create;
✔️ Why shiny object syndrome is toxic for your bottom line and how to stop it; and
✔️ What you can do if you’re stuck in indecision or frustrated with a lack of growth.
Not making money yet? I know the one thing you need to do!
Want my eyes on your content?
Apply for an Audit at http://coursecreationboutique.com/audit, and walk away with a clear, CUSTOMIZED plan for your course creation and marketing in 60 days!
Get Your Starter Course Out to Market in 6 Weeks
https://coursecreationboutique.com/sixweeks -
The podcast is back, and I think — better than ever!
I’m so excited to be back! I had to honor the recovery season in my personal and business lives, but I’m so thankful to be here, pouring all this goodness into you and your businesses again!
You can count on me every other week to deliver inspiring, dialed-in, and essential content to help you grow the business of your dreams.
Now to today’s episode…
Are your sales slowing? Have you launched in a new market segment, but aren’t seeing the anticipated results? Or, maybe you get lead magnet downloads but few conversions to your paid offer. There may be an often overlooked objection you need to know about…I’ll share all in today’s episode.
Listen in to the return episode of the Course Creation Incubator Podcast to:
✔️ Step back and analyze your student path to ensure you have this missing piece.
✔️ Build a specific trust with your students so it’s always a no-brainer to continue working with you no matter what it costs.
✔️ Ready your students to make the most of every experience with you.
You don’t want to miss the simple reason your students may be backing down from the next leap with you.
Want my eyes on your content?
Apply for an Audit at http://coursecreationboutique.com/audit, and walk away with a clear, CUSTOMIZED plan for your course creation and marketing in 60 days!
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Just three episodes ago we talked about re-evaluating how we’re spending our time and energy and whether it’s right for us, our business, and our audience.
2024 started with a surprise emergency eye surgery for me; the required downtime gave me plenty of time to think about what was best for my own business and me personally. As a result, I’ve decided to press pause on this podcast—for now.
I’ve loved pouring myself into each episode, inspiring you, workshopping key activities, interviewing some pretty amazing people and experts, and teaching you how to market and build the business of your dreams. I don’t want to give any of it up. So I won’t. Our community will go on a bit differently is all, and I’m still your course and marketing coach!
Check out my Done for You Packages here.
Be sure you’re staying connected to the CCB community by emailing [email protected]. It’d mean a lot to me to hear from you, especially if this podcast made a difference in bringing your course inspirations to life!
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Making the Most of Your Social Media Real Estate
Occasionally, I have expert guests on the podcast because I want to learn some things myself. I like to see where I may need to button things up, post more frequently, or optimize the tools available.
That’s why I was so excited to chat with LinkedIn go-to advisor, Kate Merryweather on this week’s episode. Kate guides us on all things LinkedIn whether you’re holding your place with a profile or all in like she is.
You’ll learn:
✔️ All the reasons LinkedIn is an undiscovered gem for course creators and why it’s easy to stand out;
✔️ How you can mostly easily become a reliable advisor, especially if you’re asking your audience to trust you with personal details; and
✔️ The one thing you can do on LinkedIn that makes a huge difference for your business.
We are all busy but trust me, you don’t want to miss the golden opportunity of LinkedIn.
Check out my Done for You Packages here.
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How Two Leadership Experts Expanded Their Consulting with a Wildly Successful Online Course
Friends, I’m always telling you your digital course can be a long-term asset for your business. One course can become a flagship, a way to reach a larger, more diversified audience, and your ticket to changing the world with your expertise and growing a long-term, profitable business.
This week, it’s my pleasure to sit down with Cathy Maday and Ivan Konermann of Wingspan Performance® as they walk through their course creation process from vision to money-making expansion asset. Their leadership clients frequently requested a digital offering, and they knew they needed to diversify their services and client base to continue to grow.
After a couple of years of trying to DIY it and feeling frustrated, they decided to go with Done for You with my team.
As Cathy points out, we don’t know what we don’t know. Join me in this episode as they show you, instead of me telling you, what’s possible and what makes it happen. You’ll hear:
✔️ When it makes business sense to do done for you versus DIY in course creation;
✔️ How the right attitude and implementation can make all the difference in course reception, brand alignment, and continued growth;
✔️ Which leadership qualities and awareness are critical as you make decisions and create course content; and
✔️ All the exciting opportunities that can appear after the launch.
I hope this episode gives you a peek into how your course vision can play out over several years when you have all the ingredients in place and prioritize your course as a key business asset.
How will you make your 2024 business dreams a reality? Here are some options. I meet you where you are!
Are you tired of course creation DIY and know a digital offering is that asset your business needs? Apply for Done for You with the CCB team!
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Maximizing Your Go-To-Market Strategy So Everyone Wins
Are you preparing to pivot in 2024?
It’s the ideal time of year to strategize for your business and all areas of your life.
After last week’s episode on 15-minute annual planning, I want to dig a bit deeper. I found myself looking at my own business more closely. What’s working, what about that piece of my business or life is making it work, and what isn’t working well enough when measured against the resources I put in?
It’s time to look at a few things with a constructive but critical eye. Several clients are considering pivoting, especially from one-on-one work to something more expansive, lucrative, and aligned for everyone involved.
The latest episode covers the four things you need to understand when you’re ready to make structural changes in your business so you can package yourself most advantageously, including:
✔️ How to ensure you’re giving your audience what they need when they need it most when you switch it up;
✔️ The sweet spot you need to be aware of so you can fulfill all your income and personal goals; and
✔️ Recognizing the winning combination that hits the right notes at every level.
You can maximize your expertise in a way that benefits you, your audience, and your business. Let’s find it!
Are you ready to start 2024 off with a punch of efficiency and insight? Work with me to experience massive momentum. Check out my Done for You Packages here.
Thank you for listening! Please leave a review and let me know what you’d like to learn in an upcoming episode.
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Map Out Your Next 6 Months for Your Digital Business
Seeing my son Tristan’s character in action inspires me. I learned a lot from watching him play tennis this past weekend. He was determined, kept a cool head, and persevered even under pressure.
We can do the same for our businesses as entrepreneurs, and it all starts with a plan.
With all that’s going on, I realized I’d not thought about strategy for 2024, so I sat down with my business coach. In the latest episode, I will ask you the same five questions.
Pull up a chair or make the process more fun with a business buddy and interview one another.
In this episode, you’ll get your head around the year behind you and the year ahead as well as a clearer vision of what you want the next six months to look like. You’ll understand:
✔️ Why and how you look at your wins and losses is important and informs your business growth;
✔️ The role larger milestones play in your business no matter how they go; and
✔️ Where your focus is put to best use in the coming year.
Make sure you stay on to the end to learn how to leverage this process in other areas and get to the one thing that exponentially increases your success and fulfillment.
Are you ready to start 2024 off with a punch of efficiency and insight? Work with me to experience massive momentum. Check out my Done for You Packages here.
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The Piece that Makes Everything Fall Into Place
I absolutely love late fall and the cooler months here in San Diego. It means it’s time to take out the hiking gear and spend some quality time in the mountains around San Diego as a family. There’s nothing like it and I’m all in.
My love for our family treks and a client I visited with this week, inspired the latest episode.
Many of you online creators started in a specific area of expertise, where you saw a need and took the leap to become an entrepreneur. It was a big jump, but once you made it, you were able to see other trails forward (see how I brought hiking back into it?!), how to diversify, and how to serve any number of markets.
With experience and the proof that you can generate an income and build a reputation, you probably began to expand your expertise and create and leverage new offerings. Many of you are quite prolific and may have numerous offers you’re juggling on a given day, just like the client I spoke with.
Now how do you know which offer fits the bill of who you are now as a business leader and get sure it’ll take you to the next phase of growth and beyond?
Listen in as I give you the five different lenses to use to examine your offers for the best chance at exponential growth and scale.
Work with me to experience massive momentum. Apply for Done-for-You and receive guidance and expertise from start to finish or message me directly for our marketing packages: [email protected]
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Shortcut Your Way to Online Success Without the Headaches
My newly acquired website overhaul hindsight is here to serve you!
After my website was hacked, we were forced to prioritize starting over from scratch. My team and I learned a lot of processes, shortcuts, and lessons you can benefit from whether you’re starting from nothing, refreshing, changing directions, or launching a rebrand.
You’ll learn how to:
✔️ Approach a website refresh, restart, or rebrand proactively and strategically.
✔️ Know who you need on your team and how to strike the right balance between scrimping and sensible spending.
✔️ Collaborate, communicate, and prepare in ways that set the whole process up for seamless success.
Listen in to make your website project experience easier and more efficient, and check out my new online presence: www.coursecreationboutique.com.
Check out my Done for You Packages here.
I’d love to answer your website project questions on Instagram or LinkedIn!
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