Episodi
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Talea Beer is a female-founded brewery making easy-to-love beers (and a personal favorite of mine).
Founded by two friends LeAnn and Tara, they found the need for craft beer to meet the needs and wants of women. As they explain ‘From confusing packaging and bearded bros with attitudes to dark, industrial taprooms, the male-dominated industry was lacking an approachable, inclusive perspective and voice’.
Co-founder Tara Hankinson takes us behind the brand to learn more of their story, brand differentiators, brand messaging, strategy to scale, and vision. This is a great episode for a food & beverage founder looking for a sign to find their unique niche!
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Famm is on a mission to showcase LGBTQ+ owned brands, products and services all in one place. Cat Perez and Marianna Di Regolo, a queer married couple from Northern California, founded Famm because they have struggled to find products and services designed with their unique experiences, identities, and needs in mind.
Famm officially launched in 2023 and off to an amazing start. Cat and Marianna share more of their brand story, brand strategy, vision, and advice for emerging brand founders.
Listen for encouraging advice and strategy!
Website: https://www.heyfamm.com/
Instagram: https://www.instagram.com/hey_famm/
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Episodi mancanti?
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As a brand strategist, the kid’s snack market has been interesting to watch. One of the brands leading the way is Happy Wolf. Co-founder, Jana Goodbaum in sharing behind-the-scenes of how they’re bringing a fridge-fresh kid snack bar to market.
With a career background in marketing and advertising (within plot twist - fast food!) Jana leveraged her experience and spoke with over 700 parents looking for a clean snack product.
Learn how Jana found the right manufacturing partner, sourcing the right ingredients, and breaking through in the fridge category.
This is an encouraging interview especially for parents launching brands!
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Sneha Saigal, Co-founder and CEO Geeks and Experts brings us behind-the-scenes of launching a new approach to PR. Her brand Geeks and Experts matches PR teams as you need basis to scale your business effectively. As a founder, you can have skilled talent is vetted, matched to specific brand needs, and onboarded swiftly.
Learn how Sneha found her PR niche, brand strategy, and vision for Geeks and Experts.
A helpful episode to learn more about leverage PR for your brand!
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Rich Tu is a first generation Filipino-American and award-winning designer and artist residing in Brooklyn, NY. He is a Partner and Executive Creative Director at Sunday Afternoon. And hosts the Webby Honoree podcast First Generation Burden.
Clients and collaborators include: The New York Times, The New Yorker, MINI, NIKE, A24, Budweiser, Paramount, Adidas, Converse, G-Shock, American Express, NPR, NorthFace Purple Label, Coca-Cola, Verizon, Skype, Fuse TV, Alfa Romeo, Bombay Sapphire, and Hamilton The Musical, among others. Also, he has exhibited at galleries and festivals in New York, Los Angeles, Berlin, and Miami.
I met Rich at the launch of New York Design Club. In this interview Rich takes us behind-the-scenes of his career and personal story. This is a must listen for all creatives!
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Kelley Arena, Founder Golden Hour Ventures gives us a behind-the-scenes look of building and funding brands.
Why? Because women founders are still struggling for equity in accessing capital. In 2021, a record breaking year for venture capital, women-founded companies received just 2.3% of venture funds (Black women founders received 0.6% of the funding raised since 2009, and Latinx founders received 0.6%).
Leveraging her career in finance along with the power of community, Kelley launched Golden Hour Ventures to empower women to succeed in business. Whether it is access to funding to start their dream business, making their very first investment, or tip toeing into the world of cryptocurrency and web3; Kelley is here to provide strategic solutions.
Learn more about fundraising, brand building, and Kelley's story!
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Pianta began in 2018 in Francesca’s kitchen with her husband, Joanas Riccardi in their Brooklyn, NY home. They wanted to create nutritious, beautiful and vibrant food. What’s cool about their plant-based cheese is that it’s made with fermented & activated cashews, packed with enzymes, vitamins, adaptogenic herbs and live cultures.
Francesca shares their brand story, how they leveraged their career backgrounds (from culinary, cpg, to yoga), to launching Pianta in New York City. Such an inspiring story!
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Combining Mike's background of working for leading publications to growing early-stage startups and Nick's background in BioChemical and Environmental Engineering to sustainability in real estate private equity, the two friends launched Blobs. Blobs is a candy company that evokes the best of childhood, while just happening to be better for you.
We talk about their strategy of early retail testing, collecting customer data, and the power of old school cold outreach. Mike shares the vision of building the next leading brand in candy (that happens to have cleaner ingredients) and Nick shares advice about their launch in Sprouts.
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Come behind the scenes of Dripspoon - a mini loaf with drip. Founded by Crystal Hale who found her signature recipe seeking a creative outlet in her LA kitchen and came up with mini loaf that wasn’t loaded with sugary frosting. Crystal uses fresh flavors in her drips like salted tahini caramel, ube, lemon ricotta and thyme, to chocolate olive oil. Crystal launched her brand at Creative Communal curated market and sold out within the first couple of hours (so cool!). I worked with Crystal on her brand strategy and super proud of how she’s building the brand. She shares her strategies in this episode!
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Hannah Bae, founder of Halmi is bringing real, good-for-you ingredients rooted in history and culture to market. Inspired by her Korean grandmother's recipe, Hannah created a brand of light sparkling beverages inspired by traditional Korean flavors. Beverages that aid digestion and delicious. Hannah shares how she launched her brand in New York City, brought her drink to market, landed inside some of our favorite retailers (like Big Night) and what she’s cooking up this year. Such an inspiring episode!
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Rachel Krupa, Founder The Goods Mart & Krupa Consulting brings us behind the scenes of how she built a powerhouse PR agency and better-for-you convenience store in New York City.
She was recently featured on the TODAY Show talking about smart snacks along with having an incredible roster of clients improving the food ecosystem and wellness brands. Both of Rachel's brands each make their own impact.
On this episode, we talk about the story behind launching The Goods Mart and Krupa Consulting. Speaking to how her background in PR for food and wellness brands led to opening a shop. She shares about curating emerging food and beverage brands, the power of discovery, how the two brands work together, and trends in better-for-you cpg.
Personally I admire Rachel is a founder and stoked for you to listen to this episode!
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What started as hosting pizza parties for friends, mother daughter team, Bianca Kenworthy & Martina Kenworthy, co-foundered La Rossi Pizza. We talk about the importance of local sourcing ingredients, product testing, social listening, and recipes rooted in heritage. With a background in hospitality pr and marketing, Bianca shares how they are differentiating themselves in the market, omnichannel marketing, and landing retail partnerships. Martina talks about her background of growing up in Italy, experience building food brands, and how she developed relationships with customers by hand delivering pizzas. Martina and Bianca bring us behind the brand and share lessons learned. This is a must listen!
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Curious how to fundraise capital for your brand? Meet Annie Evans. She is the founder of Dream Ventures, a female-focused fund and incubator. Their mission is to connect female-owned businesses to awesome investors and land that dream deal you’ve always dreamed about. Annie and her team has worked with female founders for the past 2 years helping them raise $5 million+ and land deals with Amex, P&G, Sephora, and many more. On this episode, Annie generously brings us behind the scenes of fundraising, investing, and why this is so damn important for female founded brands. This is a must listen!
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Aaron Luo, Co-Founder & CEO Mercado Famous is bringing Spanish charcuterie to the states. Mercado Famous encourages you to sit with friends over plates of jamon and glasses of vermouth and just talking, laughing, and slowing down (perfect holiday vibes). Aaron brings us behind the brand on how his Chinese heritage and upbringing in Spain brought him and his co-founder to launch Mercado Famous. We talk about entrepreneurship, the food industry, and culture.
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Mayssa Chehata, Founder & CEO BEHAVE Candy has a sweet tooth. Growing up with a diabetic father, she grew up with no sweets and would binge sugar as an adult. Through her journey of wanting to find a low-sugar candy that would satisfy her sweet tooth and safe for her dad to enjoy, she create BEHAVE. Mayssa brings us behind the brand and shares how she partnered with world-renowned chefs and food scientists to develop her signature candy line (which is one of my personal favorites).
Fun fact! Behave is the only female-owned and led company in the candy industry, with 100% of leadership and R&D teams comprised of women.
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Lana Van Brunt, Co-Founder Sackville & Co who create smoking accessories that look as good as they make you feel. Lana and her team disrupted the cannabis space with her design and lifestyle company, especially was female founders. She brings us behind the brand and how she cultivates community off social media and leverages partnerships to scale the business. Such an insightful episode!
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Crystal Vilkaitis, Founder Crystal Media and Host of Rooted in Retail Podcast, helping independent retailers grow through social media. Her team combines strategy, creativity, data and marketing to help clients sell more and drive more traffic to their websites and physical locations, generating millions of dollars. Crystal brings us behind the brand and how she's built Crystal Media since 2012. Such a great episode!
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With close to a decade of experience in PR, Tori brough her passion for women's health to craft a career building wellness brands.
Tori shares her personal story of finding her balance of wellness, mental health, and how that shifted her career. Today she's the VP Beauty & Wellness KCSA Strategic Communications, taking on brands that she's passionate about.
In this episode, Tori shares about what she looks for in a brand to pitch to press, what brands are cutting through the noise, and the future of women's wellness brands.
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After searching for more higher-protein plant-based options, Isabelle Steichen co-founded Lupii. Going back to her roots, Isabelle re-discovered the Lupini bean, is a little legume that has 2x more protein than chickpeas, 3x more protein than eggs, 3x more dietary fiber than rolled oats, jam-packed with vitamins and all 9 essential amino acids. Isabelle started creating products and launched Lupii with a protein bar. However during the lock-down she started experimenting with other product categories to disrupt, Lupii launched their best-selling pasta (yum!).
Isabelle takes us behind the scenes of the brand.
Starting in January, you can shop Lupii pasta at 26 Costco clubs across the PNW region!
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Cory Sargent is a mult-hyphanent creative. With a background in PR, Cory launched Lady Sargeant as a creative marketplace with playful products for conscious consumers. Cory brings us behind the scenes of her lastest product, SAY IT DO IT which was developed during the pandemic and stems from the desire to connect more deeply with friends and families after a year of social isolation. We talk about how she's building the brand, reaching out to retailers, and impact of deeper connections.
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