Writing and customer conflict - should your customers suffer for your art? Customer Centricity Podcast

Episodi

Customer Centricity - What is it? How do we get it? And Why is it desirable?
26 lug 2021· Customer Centricity
What is customer centricity? Does anybody know?

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Why should we listen to the customer?
26 lug 2021· Customer Centricity
Topics discussed include - Why should we listen to customers? How do we interpret what they are really telling us? What are storyarchetypes and how do we use them to develop better customer messaging and communications.

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Writing and customer conflict - should your customers suffer for your art?
26 lug 2021· Customer Centricity
How should you deal with customer conflict? How can we manage this to create stronger customer communications?

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WIIFM - What's in it for me?
26 lug 2021· Customer Centricity
Me me me.....Understanding the importance of WIIFM is crucial for creating messaging and campaigns that have real impact with your customers.

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Episodi

Customer Centricity - What is it? How do we get it? And Why is it desirable?

Why should we listen to the customer?

Writing and customer conflict - should your customers suffer for your art?

WIIFM - What's in it for me?