Episodi
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Four months ago, food delivery giant Zomato decided to run an experiment. If you are a regular patron of the app, you may have noticed a tab called âQuickâ appear, that promised 15-minute deliveries in a bunch of metropolitan cities like Bangalore, Mumbai and Delhi NCR.
Now, the companyâs founder and CEO made an interesting statement last year that explains why it would choose to try out this experiment. He was asked a question about how quick commerce has changed customer expectations around food delivery. And he said, quite simply â âBlinkit is fast, but that has made Zomato seem slow.â
He has a point. You may recall that Zomato subsidiary Blinkit launched its in-house 10-minute snack delivery service called Bistro last year, just one day after the very popular Zepto cafe was launched. Swiggy Instamart meanwhile, launched a similar service called Snacc.
In many ways, 2024 was the year 10-minute food delivery became the next frontier of quick commerce.
Naturally, the biggest food delivery giants in the country did not want to be left behind. So while Zomato launched Quick, Swiggy rolled out its own ultra-fast delivery service, Bolt.
But hereâs where things get interesting. While announcing its Q4 results last week, Zomato announced that its four-month experiment was very quickly coming to an end. In a letter to shareholders, Deepinder Goyal explained that they just could not see a path to profitability without compromising on customer experience.
The Ken's COO and the host of Two by Two Praveen Gopal Krishnan explains what changed.
Daybreak is produced from the newsroom of The Ken, Indiaâs first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.The Ken is hosting a subscriber event at the Bangalore International Centre on May 19! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss new ways of thinking about investing to ensure youâll be in a good position 10, 20, or even 30 years from now. Buy tickets here.
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Thanks to AI, economic disruptions, mass layoffs, and a bunch of other fun things, the 40-year career is no longer something you can take for granted. And that fundamentally changes the nature of our careers. No one embodies that change more than the Gen Z workforce.
Young employees are now seeking a job, not a career. They don't join organisations to retire from them. Instead they see them merely as a step along the way.
Which is why, the most rigid companies, known for being forts of loyalists, are loosening up to accommodate the needs of younger generations.Tune in.
Daybreak is looking for a talented audio journalist with at least two years of experience. Check out the role here.
Daybreak is produced from the newsroom of The Ken, Indiaâs first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
The Ken is hosting a subscriber event at the Bangalore International Centre on May 19! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss new ways of thinking about investing to ensure youâll be in a good position 10, 20, or even 30 years from now. Buy tickets here.
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Episodi mancanti?
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The worldâs âmost respectedâ test of school educationâthe Programme for International Student Assessment or PISAâbegan this March. 90 countries are on the list including China, Vietnam and some of the poorest nations in the world. But India? Weâre sitting this one out. In fact, India hasnât touched PISA in 16 years!
The last time it did, in 2009, India ranked 72nd out of 73 countries. Only Kyrgyzstan did worse. Ever since, the country has been quietly working behind the scenes to fix its education system through a slow and steady effort to modernise how students are tested. The government set up Parakh, an ambitious body under NCERT, to bring all of Indiaâs 69 school boards on the same level and align with global standards.
But can a country as huge and diverse as India really move away from rote learning to a system that values real-world problem solving and critical thinking?
Tune in.
If you have any thoughts or questions about this episode, send them to us as texts or voice notes on Daybreakâs WhatsApp at +918971108379.Daybreak is produced from the newsroom of The Ken, Indiaâs first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
The Ken is hosting a subscriber event at the Bangalore International Centre on May 19! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss new ways of thinking about investing to ensure youâll be in a good position 10, 20, or even 30 years from now. Buy tickets here.
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The Life insurance Corporation of India or LIC is now stepping into a sector where more than 860 million Indians or nearly 60% of the population still has no coverage. The insurer signalled its big move into health insurance in March this year with a major acquisitionâ49% of Manipal Cigna, a private health insurer, in a deal valued at over âč3,500 crore.
And hereâs where things get really interesting.
This is LIC we are talking about. It doesnât need to chase quarterly returns or exist to make shareholders rich. It exists to do things, to fix things and show up when the government needs a nudgeâor a battering ram. And in a country where trust, access, and affordability in healthcare are still broken concepts for most, a battering ram could be exactly whatâs needed.
In this episode, we are look at LICâs entry into health insurance and how the rest of the sector is bracing itself. Because if LIC gets this right, it wonât just be another player in the market. It could be the market.
If you have any thoughts or questions about this episode, send them us as texts or voice notes on Daybreakâs WhatsApp at +918971108379.
Daybreak is produced from the newsroom of The Ken, Indiaâs first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
The Ken is hosting a subscriber event at the Bangalore International Centre on May 19! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss new ways of thinking about investing to ensure youâll be in a good position 10, 20, or even 30 years from now. Buy tickets here.
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Ather Electric once pioneered the electric two wheeler segment. But now it has fallen behind its competition like Ola Electric and TVS Motor in terms of market share.
To make matters worse, its recent IPO saw a lukewarm response from investors. One thing is clear -- up until now, Atherâs focus has been on building superior products, loaded with features and a smooth user experience. But to take things to the next level, Ather will have to build a more compelling narrative.
How did it get here? What's next for the EV maker?
Tune in.
Daybreak is looking for a talented audio journalist with at least two years of experience. Check out the role here.
Daybreak is produced from the newsroom of The Ken, Indiaâs first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
The Ken is hosting a subscriber event at the Bangalore International Centre on May 19! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss new ways of thinking about investing to ensure youâll be in a good position 10, 20, or even 30 years from now. Buy tickets here.
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Earlier this month, Indiaâs largest third party logistics company, Delhivery, acquired its biggest rival Ecom Express in a $165 million distress sale. The acquisition could not have come at a better time for both parties.
Things have been tough for Ecom for some time now. The company, in fact, called off its IPO plans just this February, about six months after filing the papers and ended up laying off hundreds of its employees.
Meanwhile, Delhivery has been soldiering some tough times too. By acquiring its floundering rival, Delhivery seems to be going all out to claw back some business. But is that enough?
Tune in.Daybreak is looking for a talented audio journalist with at least two years of experience. Check out the role here.
Daybreak is produced from the newsroom of The Ken, Indiaâs first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
The Ken is hosting a subscriber event at the Bangalore International Centre on May 19! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss new ways of thinking about investing to ensure youâll be in a good position 10, 20, or even 30 years from now. Buy tickets here.
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Mahindraâs new EVs the XEV 9e and BE6 were marketed as software wrapped in metal. They promised the future. Things like augmented reality heads up display, auto park assist, a triple screen dashboard, an in car camera, and a digital key based on near field communication.
But now, that long list of cutting edge features is proving to be a real bottleneck for the company. The Ken spoke to at least a dozen frustrated buyers of Mahindraâs new electric twins, who havenât yet received their cars despite promised deliveries.
Why? Well, the reason apparently is a software update. Buyers have found that the digital keys they were handed at the showrooms just wouldnât work. Touchscreens were freezing, Cameras were glitching. The list goes on.
Tune in.Daybreak is looking for a talented audio journalist with at least two years of experience. Check out the role here.
Daybreak is produced from the newsroom of The Ken, Indiaâs first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
The Ken is hosting a subscriber event at the Bangalore International Centre on May 19! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss new ways of thinking about investing to ensure youâll be in a good position 10, 20, or even 30 years from now. Buy tickets here.
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In January this year, Netradyne, the logistics AI startup, became Indiaâs first unicorn of 2025 after it raised $90 million in series D funding.
You see, it did not take it long to realise that its sweet spot is the long-distance trucking segment. It serves over 3,000 customers across eight countries, including the likes of Amazon, Shell, Indian Oil and Greenline Mobility. And it all began with one rather primitive prototype. Of course, now it has morphed into a compact device with a built-in GPU, up to four cameras, and a disembodied voice alerting drivers not to crash the vehicle.
The Ken reporter Abhirami G found herself in the backseat of one of Netradyneâs test cars in Bengaluru's Whitefield neighbourhood. The driver of the car was a Netradyne employee. And as he weaved through the traffic, the companyâs signature always-on surveillance cameras didnât just watch his every move, but also apparently âunderstoodâ and âanalysedâ. As he drove, he was generating the precious training data that powers the companyâs bread and butter. Apart from making roads safer, this whole system also doubles up as a driverâs best legal defence in times of trouble. The companyâs executive Vice president of Engineering Teja Gudena said that on multiple occasions, it has saved drivers from liability by proving their innocence in accidents.
Apart from its new-found unicorn status, it reportedly managed to clock Rs 1,000 crore in revenue in 2023. It also currently has a stronghold in the US and other major global markets. Reaching all of these milestones within nine years is pretty remarkable. But despite all that success, Netradyne is now grappling with an existential crisis. Because now, driverless vehicles are no longer science fiction, they are a logistical inevitability. And that leaves Netradyne in a rather tricky spot.
Tune in.
This episode was first published on Feb 13, 2025
Daybreak is produced from the newsroom of The Ken, Indiaâs first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.The Ken is hosting a subscriber event at the Bangalore International Centre on May 19! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss new ways of thinking about investing to ensure youâll be in a good position 10, 20, or even 30 years from now. Buy tickets here.
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In this episode we fill you in on three standout stories from the past week.
First, what ITCâs acquisition of 24 Mantra means for the larger organic food market;
Next, Muskâs latest attempt to save Tesla;
And finally, why Blusmartâs unravelling was an eventuality we all chose to ignore.
Check out the newsletter and podcast mentioned in this episode:
The latest edition of Trade Tricks
The Nutgraf: Blusmart and the dogs that didnât barkThe Ken is hosting a subscriber event at the Bangalore International Centre on May 19! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss new ways of thinking about investing to ensure youâll be in a good position 10, 20, or even 30 years from now. Buy tickets here.
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On 9 April, as the world reeling from the tariff standoff between America and China, one Indian company quietly made history.
The stocks of InterGlobe Aviation, the parent company Indigo, Indiaâs top budget airline, hit an all-time high. For a brief moment, Indigo wasnât just Indiaâs largest airlineâit became the most valuable airline in the world. More than Delta even.
Back home though, meanwhile, a different story has been playing out. Thousands of Indian flyers have been complaining online about broken luggage, rude crew, overbooked flights. When cricket commentator Harsha Bhogle tweeted his frustration about Indigoâs service, more than a thousand people replied to his tweet with their own horror stories.
Has Indigo stopped caring about its passengers?
But why would it? It flies nearly 9 million people a month.
The clues, as it turns out, lie inside a grey building in Gurgaon that my colleague Rounak Kumar Gunjan visited recently.
This is Indigo's training centre called iFly where hundreds of young trainees, often barely in their twenties, are taught how to serve tea at 30,000 feet.
Tune inDaybreak is produced from the newsroom of The Ken, Indiaâs first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
The Ken is hosting a subscriber event at the Bangalore International Centre on May 19! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss new ways of thinking about investing to ensure youâll be in a good position 10, 20, or even 30 years from now. Buy tickets here.
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Hereâs the thing about the Indian carbonated beverage market â for decades now it has been a two, sometimes three horse race dominated by everyoneâs favourite black coloured colas. Pepsi, Coca Cola and Thums Up.
But in the last year or so, a 160-ml bottle of cumin-flavoured soda has managed to do what very few bottled beverages could. It has challenged the Indian beverage industryâs holy trifecta â the Coca-Cola-Pepsi-Parle Agro trio.
The crazy thing is, this isnât some massive global brand that has just entered the Indian market. Itâs a seven year old desi brand launched by three cousins in Punjab that was largely unknown until about a year ago. We are talking about Lahori Zeera.
Tune in.Daybreak is produced from the newsroom of The Ken, Indiaâs first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
The Ken is hosting a subscriber event at the Bangalore International Centre on May 19! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss new ways of thinking about investing to ensure youâll be in a good position 10, 20, or even 30 years from now. Buy tickets here.
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In 2021, Ashni and Avni Bayani, the scions of industrialist Kishore Biyaniâs Future Group, launched their own venture â a startup studio called Think 9 Consumer Technologies.
The concept was simple â they would incubate new brands across categories like apparel, beauty, health and wellness and food; and then use common teams for marketing, technology and even product development.
Why? Well, according to an executive from the startup studio, the end goal is to be able to build them into sizable businesses in 5-7 years and then exit. Itâs called the roll-up modelled and it was pioneered by a US-based consumer good company called Thrasio.
For the Bayani sisters, this isnât just another venture. Itâs a full blown comeback. You see around the time they launched Think9 Consumer Technologies, their fatherâs business empire â the Future Group â was falling apart. It eventually went bankrupt in 2022 and sold everything lock, stock and barrel to Reliance Industries.So the sisters have a point to prove. But unfortunately not everything is working in their favour.
For starters the roll up model they based their business on has been stuttering for some time now. Remember Thrasio? Well it filed for bankruptcy just last year.
Tune in.Daybreak is produced from the newsroom of The Ken, Indiaâs first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
The Ken is hosting a subscriber event at the Bangalore International Centre on May 19! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss new ways of thinking about investing to ensure youâll be in a good position 10, 20, or even 30 years from now. Buy tickets here.
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On 19 March, the Indian government slashed incentives for UPI transactions by more than half to Rs 1,500 crore for FY25.
After it launched in 2016, UPI very quickly became the backbone of Indiaâs digital economyâthanks to demonetisation, and well, the pandemic. Most importantly, it was the radical decision to keep it free that fuelled its growth. No merchant fees. No transaction costs. But the zero-MDR policy came at a price because payment processors lost more than 2500 crore last year alone. And with the new budget cut, it will get worse.
The system is clearly showing signs of strain.
While UPI continues to post record volumesâ18 billion transactions in March aloneâmany are asking an uncomfortable question:
Can India maintain its digital payments miracle without letting the infrastructure collapse under its own weight?
Tune in.
Do you think people will stop using UPI if there is a small fee involved?
Send your answers to us as texts or voice notes on Daybreakâs WhatsApp at +918971108379.Daybreak is produced from the newsroom of The Ken, Indiaâs first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
The Ken is hosting a subscriber event at the Bangalore International Centre on May 19! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss new ways of thinking about investing to ensure youâll be in a good position 10, 20, or even 30 years from now. Buy tickets here.
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In this episode, we dive into a topic that is as daunting as it is exciting â the future of careers.
First, we talk about a troubling trend in workplaces today â the rise of the unwilling retiree;
Next, we share some of the lessons learnt by students who graduated during economic downturns in the past.
Check out the stories and newsletters mentioned in this episode:
Why more 40-somethings are becoming unwilling retirees
Lessons from past students who graduated during economic downturns
The Ken is hosting a subscriber event! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss broken career ladders, shortening career spans, and collapsing organisational structures. Buy tickets here.
The Ken is hosting a subscriber event at the Bangalore International Centre on May 19! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss new ways of thinking about investing to ensure youâll be in a good position 10, 20, or even 30 years from now. Buy tickets here.
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What happens when Indiaâs biggest streaming platform decides itâs no longer satisfied with just airing Koffee with Karan and cricket? And it now wants to take on YouTube and Instagram?You get Sparksâan ambitious experiment by Jiohotstar thatâs is set on winning over Gen Z viewers, one short video at a time.
In February, right before the IPL kicked off, Jiohotstar launched Sparks. It is a free, creator-led platform of bite-sized episodes featuring the likes of Tanmay Bhat, Zakir Khan, Ranveer Brar, and Elvish Yadav. On paper, it might sound like just another experiment with content. But it is actually a marked product shift the platform is making after its merger with Disneyâs India business. And at the heart of this strategic move is a 25-member team that includes former top executives from YouTube and Instagram.
But letâs be real. This is like David trying to beat not one, but two Goliaths, that too on their home turf. Add to that the fact that this is a space where the rules are always shifting, creators are supremely loyal, and content never sleeps
In today's episode, host Snigdha Sharma is joined by The Ken reporter Rounak Kumar Gunjan who dug deeper to find an answer to one big question: can a streaming giant reinvent itself as a scroll-worthy destination?Tune in.
If you have any thoughts or questions about this episode, send them us as texts or voice notes on Daybreakâs WhatsApp at +918971108379.
Daybreak is produced from the newsroom of The Ken, Indiaâs first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
The Ken is hosting a subscriber event at the Bangalore International Centre on May 19! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss new ways of thinking about investing to ensure youâll be in a good position 10, 20, or even 30 years from now. Buy tickets here.
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In a little over a decade, Lenskart has gone from being just Indiaâs biggest online eyewear retailer to becoming one of Asiaâs biggest omnichannel eyewear giants. Needless to say, business has been booming. And the company is now inching towards its next big step â an IPO.
But in the midst of all its success, it appears Lenskart may have rubbed some people the wrong way. The catch is that these are the very people who helped it get to this point in the first place â the franchise owners that operate hundreds of its stores across the country.
You see, for the last few years, many of them have had observed a similar, pretty disturbing pattern. Theyâll set up their stores with Lenskartâs blessings. And then things start getting weird.
Tune in.
Check out our new podcast Make India Competitive Again â
Spotify
AppleThe Ken is hosting a subscriber event! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss broken career ladders, shortening career spans, and collapsing organisational structures. Buy tickets here.
The Ken is hosting a subscriber event at the Bangalore International Centre on May 19! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss new ways of thinking about investing to ensure youâll be in a good position 10, 20, or even 30 years from now. Buy tickets here.
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Back in 2019, an ed-tech called Scaler Academy decided to do for tech education what Mastersâ Union did for the traditional MBA.
The tech-upskilling platform launched in 2019 with a simple pitch: take AI, machine learning, and data science courses, get placed at top tech firms, and make a lot more money.But five years later, that formula is breaking down. The very thing Scaler trained people inâAIâis making it redundant.
Tune in.
Daybreak is produced from the newsroom of The Ken, Indiaâs first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
The Ken is hosting a subscriber event! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss broken career ladders, shortening career spans, and collapsing organisational structures. Buy tickets here.The Ken is hosting a subscriber event at the Bangalore International Centre on May 19! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss new ways of thinking about investing to ensure youâll be in a good position 10, 20, or even 30 years from now. Buy tickets here.
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Welcome to the world of consulting in 2025. AI is everywhereâfrom writing reports and making decks to crunching numbers. But youâd think the likes of McKinsey, Bain, and BCG would be worried about AI, right? Because AI reduces the knowledge gap between them and their clients. Turns out, instead of resisting it, theyâre going all in.
The ones feeling the heat are junior most employeesâthe consultants. Timelines are shrinking and expectations are going up. Creativity? Who cares about that anymore. A former Bain manager told The Ken about an instance when a senior partner wanted a full client assessment by the next day. Normally, this would take weeks to pull off. The result? Rushed work and fancy words that sound good but donât really say anything substantial. And worst of allâthere is no time to fact-check. There seems to be a real disconnect between what senior leaders think AI can do, and what it actually does.
So what happens when the industry famous for having all the answers is now taking shortcuts using a chatbot? Also, what happens when clients find out?
Q for listeners: If 90% of your job could be done by AI, what would you focus on to stay valuable?Send us your answers as texts or voice notes on Daybreakâs WhatsApp at +918971108379.
Daybreak is produced from the newsroom of The Ken, Indiaâs first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
The Ken is hosting a subscriber event at the Bangalore International Centre on May 19! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss new ways of thinking about investing to ensure youâll be in a good position 10, 20, or even 30 years from now. Buy tickets here.
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In this episode, we talk about the global trade war that stopped before it started.
First, we talk about US President Donald Trump's decision to reverse the "reciprocal tariffs" on almost every country in the world, except one.
Next, we talk about why India had little choice but to offer concession after concession to the US.
Finally, we unpack the long term and short term impact of the tariffs on the Indian economy.
Check out the newsletters and podcasts mentioned in this episode:
The latest edition of The Nutgraf by Praveen Gopal Krishnan â India is the mark
Two by Two feat Mohit Satyanand â Are Trump's tariffs a crisis or an opportunity for India?The Ken is hosting a subscriber event at the Bangalore International Centre on May 19! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss new ways of thinking about investing to ensure youâll be in a good position 10, 20, or even 30 years from now. Buy tickets here.
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One of the largest deals to acquire a D2C brand took place in January this year. Indiaâs largest manufacturer of consumer good, Hindustan Unilever acquired the skincare company Minimalist, a 90% shareholding for nearly Rs 3000 crores.
Homegrown startup beauty brands have been on a roll in India. Scores and scores of new age skincare brands have cropped up since the pandemic and all of them harp on the science of it. And their whole appeal is transparency. Transparency about the ingredients that go into each of their products.
Among all of them, Minimalist is the one that really stands out. It is an active ingredients based skincare company that sells things like niacinamide, retinol, Vit C, glycolic acid, and salicylic acid. It launched around the end of 2020, and within a span of eight months, it built a 1000 crore rupee business. Whatâs even more surprising that the brand has remained in the green, meaning profitable, from the very first month itself.
For years, legacy brands like, HUL, Ponds, and Loreal have been selling products with similar ingredient--the only difference being they either didn't launch them in India or the kept the names hidden away in tiny fonts at the back of the bottles.
It was Minimalist that came around and broke that mould.
And now, seeing the success of brands like Minimalist, legacy brands are rethinking their strategy.
Case in point: Hindustan Unilever
The companyâs has been wanting to turn its beauty and well-being portfolio into a âhigh-growth" premium category for a while now and the acquisition of Minimalist is a big step in that direction.
But how did Minimalist manage something that a giant like HUL couldn't?
Tune in.
**This episode was first published on January 27, 2025
Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!Daybreak is produced from the newsroom of The Ken, Indiaâs first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
The Ken is hosting a subscriber event at the Bangalore International Centre on May 19! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss new ways of thinking about investing to ensure youâll be in a good position 10, 20, or even 30 years from now. Buy tickets here.
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