Episodi

  • CIBIL or Credit Information Bureau (India) Ltd is one of only four credit information providers in the country that is licensed by the RBI. It is considered the oldest and the most reliable. It essentially calculates your credit score, a three digit number between 300 and 900, and provides it to banks so they can judge your creditworthiness. Usually, anything over 700 is considered good.

    But this whole process is anything but straightforward. In fact, it is shrouded in mystery. Each of these bureaus typically have their own algorithm to compute your credit score. And they are all somewhat similar. But nobody–not the borrowers and not even the banks–fully understand how these credit information providers, like Cibil, actually rate finances.

    In this episode, we try to demystify these credit bureaus and their mystery calculations that decide our fate.

    Tune in.


    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

    We are now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

  • *This episode was originally published on 17 September, 2024.

    Subway, the globally popular sandwich-eatery chain, is now grappling with sweeping changes in India—and not for the better. For one, the world’s largest quick-service restaurant (QSR) brand is moving away from the franchise model it has operated under for the past 25 years. In doing so, it’s also shedding the very thing that made it popular in the first place: choice.

    Tune in.

    Listen to 'One Billion in 10 Minutes', our new mini series based on The Ken's inaugural case competition.

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  • Back in 2016, the government launched a scheme called UDAN. It stands for Ude Desh Ka Aam Nagrik, which roughly translates to every ordinary citizen will fly. This was a scheme that promised affordable, hassle free air travel to tier-2, 3 and 4 cities across the country.

    But eight years later, flying in and out of smaller towns and cities could not be more cumbersome. Direct flights are rare, and cancellations and delays are constant. So, that prompts the question – where did Udan go wrong?

    A report by the Comptroller Auditor General shows that more than half of the 770 odd approved flight routes under the scheme had not even commenced operations by March 2023. This largely had to do with two things – inadequate airport infrastructure and the lack of flights.


    But now the government is trying to fix it.

    Tune in.


    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

    We are now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

  • The luggage industry seems to have undergone quite a makeover in the last few years. Back in the day, VIP and Safari were synonymous with the plain black and grey suitcases. But now, luggage is as important as the clothes you wear--it's part of the whole airport look.

    Startups like Mokobara, Nasher Miles, Assembly, and Uppercase have turned luggage into an aspirational lifestyle product with smart social-media marketing and a vibrant aesthetic.

    Also, important to note is that travel changed after Covid pandemic. The duration of trips has shortened, but the frequency of general travel has increased from once every three months to once every 45 days.The suitcase now has to fit in with the instagram aesthetic so it has gone from being functional to a style statement. As of now, VC-backed, new-age luggage brands only have a tiny slice of the market.

    But that slice has been growing quickly, and that’s enough to get the old guard nervous.

    Tune in.

    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

    We are now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

  • 'As the battle for winning 10-minute deliveries heats up, so do the stakes. Pick one of five quick commerce companies. Determine what winning looks like. Write your solution’

    That was the challenge we threw at some of India’s smartest, most ambitious and creative students from top business schools across the country. In our brand-new mini series 'One Billion in 10 Minutes', you will hear their ambitious and creative pitches – all rooted in the real world and centred around five quick commerce platforms that have completely changed the way we all shop.

    The six-episode mini series goes live on Monday, February 3. But before that, we thought we would give you a sneak peak here on Daybreak. Check out the first episode of the series, where two teams — Metamorphosis from IIM Ahmedabad and Voldemort from IIMK Kozhikode — go head to head with their billion dollar strategies for the OG quick commerce platform, Big Basket.

    Tune in.

    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

    We are now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

  • A new generation of designers is on the rise. These designers are expected to be a lot more than just “one trick ponies”. The new-age ‘Designer X’ is expected to bring a little bit of everything to the table. They understand the basics of sustainability, how their designs would impact things like climate change and culture. And they would also generally know a little bit of coding too.

    And that is because the whole perception of design has shifted. Just last month, IIT Delhi announced a new certificate course in design thinking. It quoted multiple reports explaining why aspirants should take it. One of them was a 2023 Deloitte report that said companies that integrated design thinking in their innovation process brought new products to market 50 per cent faster than others and saw 2.5 X more revenue growth.

    The latest batch of design generalists are the products of a new era of design education that has been sweeping through India’s universities. As of now, about a dozen have started their own design schools. Some of these universities are leaning into the industry’s demand for a well-rounded designer.

    But now that more universities have entered the picture and generalist designers are becoming a dime a dozen, landing good jobs is going to get tougher as the job market matures.

    Tune in.

    *This episode was previously published on November 4, 2024

    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

  • Nothing can dampen a vacation like a chronic migraine. Sunayani Sarkar, a 22-year-old biotechnology student learnt this the heard way during a trip to the Andaman and Nicobar islands last year. A month of terrible migraines later, her doctor suggested she try out a wearable device called Nerivio, developed by Pharma major Dr Reddy's through a partnership with an Israeli bio tech firm called Theranica Bio Electronics.

    The device connects to an app via Bluetooth and controls the electronic pulses sent to the arm. It also stores the patient’s data to track migraine episodes over a period of time. It seemed simple enough and Sunayani’s migraines weren’t getting any better, so she decided to give it a go.

    She isn’t alone. Turns out in the last few years, the market for devices to treat and manage chronic and non communicable diseases has been blowing up. Despite its high costs, thousands of Indians are opting for digital therapeutics to manage their migraines better and monitor heart health. And company's like Dr Reddy's and Lupin are making the most of it. And why wouldn't they? After all, it opens the doors to bundled products, robust patient data and a chance to be pioneers in global healthcare.


    Tune in.

    Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

  • Welcome to the world of luxury-lifestyle management, where firms like RedBeryl, Indulge Global, and Quintessentially play the role of concierge for their ultra-wealthy clients, making the impossible possible.

    Now this sort of thing has become even easier for the rich. Because their wealth managers are also taking care of some of these requests.

    It isn’t a one -off thing. Companies like RedBeryl, Indulge GLobal, Quintessential – all of which play the role of concierge for their ultra wealthy clients – are increasingly partnering with wealth managers to edge out competition and increase their clientele.

    In today’s episode, we dive into how wealth managers are finding new ways to delight the ultra-rich.

    Tune in


    Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

  • One of the largest deals to acquire a D2C brand took place last week. India’s largest manufacturer of consumer good, Hindustan Unilever acquired the skincare company Minimalist, a 90% shareholding for nearly 3000 crore rupees.

    Homegrown startup beauty brands have been on a roll in India. Scores and scores of new age skincare brands have cropped up since the pandemic and all of them harp on the science of it. And their whole appeal is transparency. Transparency about the ingredients that go into each of their products.

    Among all of them, Minimalist is the one that really stands out. It is an active ingredients based skincare company that sells things like niacinamide, retinol, Vit C, glycolic acid, and salicylic acid. It launched around the end of 2020, and within a span of eight months, it built a 1000 crore rupee business. What’s even more surprising that the brand has remained in the green, meaning profitable, from the very first month itself.

    For years, legacy brands like, HUL, Ponds, and Loreal have been selling products with similar ingredient--the only difference being they either didn't launch them in India or the kept the names hidden away in tiny fonts at the back of the bottles.

    It was Minimalist that came around and broke that mould.

    And now, seeing the success of brands like Minimalist, legacy brands are rethinking their strategy.

    Case in point: Hindustan Unilever

    The company’s has been wanting to turn its beauty and well-being portfolio into a “high-growth" premium category for a while now and the acquisition of Minimalist is a big step in that direction.

    But how did Minimalist manage something that a giant like HUL couldn't?

    Tune in.


    Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

  • Property prices across Indian cities have gone through the roof, up by nearly 30% in the last two years. This along with ever increasing rent and general cost of living has made planning for the future quite challenging for those in their 20s and 30s.

    So has the idea of home ownership changed among the younger generations, like in many Western countries where more and more people are choosing to rent rather than buy? Or are we still attached to the idea of owning a home?

    And what's behind these record-breaking property prices anyway?

    Tune in to find out.

    Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

  • FROM THE ARCHIVES (This episode was first published July 1, 2024)

    The Economic Times reported yesterday that Zepto, the quick-commerce startup, is in talks to increase the size of its initial public offering to $800 million-$1 billion. Zepto earlier planned to raise $450 million through the issue. Even when it entered the quick commerce scene for the first time in 2021, Zepto was a disruptor. Now, it is the third largest company in the market after Blinkit and Swiggy Instamart. Last year, it secured its biggest funding ever at a US$3.6 billion valuation, mainly from its existing investors.

    Venture Intelligence, a data provider told The Ken that the US$660 million funding was the largest bet made by VCs in Indian startups in 2024.

    What did Zepto do to get all this attention from investors?

    Tune in.

    Also listen to:

    Daybreak: Why we date, marry, or breakup with Swiggy Instamart, Blinkit, Zepto & BigBasket

  • A dialogue from Munnabhai has become the ultimate source of inspiration for Acko, a digital general insurer.

    "When someone’s dying, do they necessarily have to fill out forms?"

    The Ken spoke to multiple Acko executives who said that this line is frequently repeated in meetings of its 21-month-old retail health insurance business. The inspiration seems to be working.

    Despite being new to the retail health insurance game, the company was able to sell health insurance policies worth about Rs 51 crore in the segment. That’s 40 per cent more than Godigit, which is listed and had the advantage of being around longer.


    Most people who understand this space are thrown off by the route it has gone down. You see, conventionally, the industry has depended heavily on agents and point of sale personnel to sell policies. But Acko has no interest in this approach.


    Tune in.

    Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

  • A bunch of startups are not entering the booming Indian e-bus ecosystem and becoming overnight successes. Just take the case of EKA mobility. Before 2023, EKA was barely a company. It was more the R&D wing of Pinnacle Industries, which is a major manufacturer of seating and interiors for legacy automakers like Tata Motors and Ashok Leyland.

    But when the government launched the PM E-Drive subsidy back in September, everything changed for Eka Mobility. The five-year-old startup turned into a full-fledged EV manufacturer. Eka Mobility is one among many beneficiaries of the EV wave here in India. But naturally, it does not come without its challenges.

    Which is why, despite India’s e-bus ambitions slowly gaining momentum thanks to government funding, the private sector has barely put its foot on the pedal.


    Tune in.

    Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

  • Last week, Ola Electric’s shares saw a three-day slump after the Central Consumer Protection Authority asked the company for more documents for its investigation against it post receiving thousands of consumer complaints. But shares going up and down is regular stuff right? Not for Ola Electric.

    The company went public in August 2024 at a debut price of Rs 76 becoming the only startup that went public at a lower price.

    In his newsletter The Nutgraf, my colleague Praveen said it was a bold decision which paid off for Ola Electric. You see, when startups go for an IPO, it becomes clear that most of the value has already been extracted when it was private, leaving little for public investors. If it were shown to you as a graph, you’d see a sharp fall in growth post going public. That is the usual trend.

    But Ola Electric dodged it thanks to its lower debut price. This is exactly what makes its falling share prices a matter of concern. And somewhere in the middle of all this is CEO Bhavish Aggarwal's public perception.

    Tune in.

    Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

  • A couple years ago, quick commerce platforms were the place to be for up and coming brands across the country. Just a little sliver of real estate on a rapid delivery app was enough to put them on the map.

    But now, many of these brands are very quickly realising that success on a Blinkit or a Zepto is a double edged sword. With it comes high commissions, marketing fees, and the constant pressure to never run out of inventory.

    Some brands have now had enough.

    How did it get here? The Ken reporter Nuha Bubere explains.

    Tune in.

    Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

  • Hurun India began curating rich lists a decade ago. Now, it has moved up ahead of ranking giants like Bloomberg and Forbes with 17 lists so far. It has a Global 500 list, similar to Bloomberg’s Billionaire Index.

    In fact, at this point, it's safe to say that it has replaced Forbes as the most trusted choice for bankers and wealth managers. Hurun has managed to turn showing it off into a cultural trend despite the fact that wealth is often wrapped in secrecy in a country like India. So what’s really driving India’s obsession with ranking the richest? Hurun India has grown way beyond its original rich lists, creating rankings for just about everything you can think of—from self-made entrepreneurs to top art collectors. They even track billionaires by zodiac signs.

    Today we look at Hurun India beyond just these lists— a closer look at the behind the scenes relationship it has with wealth-management firms, and how it keeps the ultra-rich happy.

    *This episode was previously published on November 18, 2024

    Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

  • For decades, the whole process of getting a loan approved was infamously painful and long winded. But now things have changed. Getting a loan is a whole lot faster than before. And that’s because of the disruptor to end all disruptors — artificial intelligence.

    A bunch of companies have entered the scene with specalised AI tools to speed up different aspects of the loan-approval process. In fact, Indian AI startups have managed to raise nearly 750 million USD in 2024 and the banking and financial sector was one of the top drivers of this growth.

    Now at first glance, it seems like a win-win for both the borrower and the bank. But there’s a catch. This surge has come with a lot of scrutiny from the RBI.

    Tune in.


    Tell us what you thought of this episode. You can text us your feedback on WhatsApp at +918971108379

    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

  • On the 25th of November 2024, just five days before the placement drive began at the Indian Institute of Technology, Madras, a new role was suddenly added to the student’s placement portal. Tech giant Microsoft was looking for a bunch of promising silicon hardware engineers.

    This was the first time Microsoft was hiring for this particular role. And it wasn’t just looking at the top tier IITs like IIT Madras. Students at IIT-ISM Dhanbad in Jharkhand, saw the same exact thing happen.

    Why, you may ask? One word. Nvidia. Until now, companies like Microsoft, Amazon and Google have been the most direct beneficiaries of the AI revolution. But the Nvidia monopoly in the AI chip market is preventing these tech companies from making as much money as possible. Microsoft wants to change that.

    That’s exactly where a team of freshly minted hardware engineers comes in. The company is hiring graduates who know hardware programming to test and design its own chips.


    Tune in.

    Tell us what you thought of this episode. You can text us your feedback on WhatsApp at +918971108379

    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

  • 2024 was the year of the 10-minute delivery. We think we didn't need it but the likes of Zepto, Swiggy Instamart, and Blinkit proved us wrong. While other companies were struggling to find funding, these quick-commerce companies were raising billions of dollars and reporting double-digit, sometimes even triple-digit annual growth rates.

    In December, Zomato’s quick-commerce subsidiary, Blinkit made a strategic move in the rapidly growing quick food delivery market space. It launched ‘Bistro’, a platform that will deliver food and beverages within 10 minutes. Interestingly, this was just a day after its competitor Zepto introduced the Zepto Cafe. Swiggy too already has a 10-minute food delivery service called Bolt, and unlike the others, it is inside their original app.

    Is this just another indulgence or has quick commerce reached a point where players are so paranoid that they’re trying to hold on to customers who think that a food delivery that takes 40 minutes is too slow?

    Tune in.

    Also, listen to: Why we date, marry, or breakup with Swiggy Instamart, Blinkit, Zepto & BigBasket

    Tell us what you thought of this episode. You can text us your feedback on WhatsApp at +918971108379

    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

  • Welcome to the big fat sustainable Indian wedding!

    Over the last few years, sustainability has become a big buzz word in the wedding industry. Multiple wedding planners told Daybreak that couples are now increasingly asking for more ‘sustainable’ alternatives while planning their big day — from offsetting the carbon footprint of the event, to setting up compost pits in the middle of their wedding venues.

    This growing environmental consciousness makes sense. You see, as beautiful and fairytale-esque the typical Indian wedding is known to be, it is also infamously wasteful.

    But here's the thing — while some couples may be thinking about ‘sustainability’ more than before, the numbers tell a whole different story. Indian weddings aren’t getting any smaller. They are bigger and more expensive than ever before. About Rs 6 lakh crore was spent on weddings in 2024. That’s a 40 per cent increase from the previous year. And that’s not all – data shows that one in every 100 of those weddings had a budget of over Rs 1 crore.


    So how does sustainability co-exist with the grandeur of the Indian wedding? And can it? Daybreak host Rahel Philipose speaks to Ashwin Malwade, founder of Greenmyna, a sustainable event planning company, and Anirudh Gupta, the co-founder of Climes, a climate tech company.

    Tune in.

    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.