Episodi
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As a visionary for my company, taking time to reflect is essential. It allows me to review the events of the past year, recognize my growth, and learn from the lessons it brought. Reflecting also helps me plan with intention and shape a clear vision for the year ahead.
While I canât control every circumstance, I can control how I approach the future, set meaningful intentions, and focus on what I want to achieve in the coming year.
In this special year-end episode, I share how to reflect on your wins, lessons, and growth from 2024 while preparing to embrace 2025 with clarity and purpose. I guide you through setting goals, choosing a "Word of the Year," using a planner to stay focused and accountable, and crafting a vision board to keep you motivated toward your goals.
I also introduce exciting updates to My Design Mentor and an all-new Launch Your Business Boot Camp! These resources are designed to give aspiring interior designers the guidance, accountability, and tools they need to build a thriving business.
Whether youâre dreaming of starting your career or ready to leap into entrepreneurship, this episode is packed with tips and inspiration to help you make it happen.
Start 2025 with intention! Listen now, and take the first steps toward turning your creative goals into reality. Donât forget to join the waitlist for the boot campâspots are limited!
Why youâve got to check out todayâs episode:
Discover how to reflect on your personal and professional growth from the past year and use those insights to set clear, intentional goals for 2025 Learn how to create your vision board to keep your goals top of mind and fuel your motivation throughout 2025 Get early access to a boot camp so you can launch your interior design business in 2025Check out the show notes >>> Start Your 2025 Journey: Reflection, Goal Setting, and Vision Board for Success
NEXT STEPS:
Grab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Join the My Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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"Do I need a formal degree in interior design to succeed? What steps should I follow in the design process? Should I add new services like construction management or staging? How do I diversify my offerings while staying true to my brand?"
These questions reflect a critical milestone in a designerâs career journey, helping them go from establishing their practice to running a thriving business.
In this episode, you will find answers from Michelle Norgren, the founder of Harmony Homes, a successful luxury interior design and construction firm. She shares her inspiring story highlighting how she built her business during the uncertainties of the pandemic and the systems she developed to ensure her team runs like clockwork.
She also reveals practical strategies for growing your design business, from using tools like Motion AI to streamline tasks, to hiring the right people to cover your weaknesses.
Whether you're just starting or looking to scale up, Michelleâs insights will help you create clear processes, improve client relationships, and achieve your goals.
If youâve been searching for ways to grow your interior design career with confidence and clarity, this episode is for you! Don't miss this opportunity to gain practical, battle-tested advice from an interior design entrepreneur who's been in your shoes. Tune in now!
Featured Guest:
â Michelle Norgrenâ is the owner and founder of â Harmony Homesâ , a luxury interior design and construction firm.
With a background in architecture and a passion for creating beautiful, functional spaces, Michelle launched Harmony Homes to help clients bring their dream homes to life.
Under her leadership, the company has become known for its seamless design-build approach, ensuring every project reflects the firm's ethos, where beauty, space, and functionality harmonize. Michelle's expertise in both design and construction allows her to offer clients a comprehensive, personalized experience from concept to completion.
Why youâve got to check out todayâs episode:
Discover how to build an efficient, collaborative team and implement streamlined processes to manage projects effectively Learn expert advice on scaling whether itâs expanding into construction, collaborating with architects, or preparing for new build projects Gain inspiration to turn your creative passion into a thriving, sustainable enterpriseCheck out the show notes >>> Expert Advice on Building & Scaling Your Interior Design Firm With Confidence
NEXT STEPS:
Grab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Join the My Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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Episodi mancanti?
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Newbie interior designers often have questions as they start building their careers, balancing creativity with client satisfaction, and running a business effectively.
In this episode, I answer questions sent in by listeners over the past couple of months. Some listeners were unsure whether I had covered these topics in previous episodes, and it seems I haven't. I thought it would be a great time to answer some of those questions now. For those starting, these might be the areas you are struggling with right now.
I share my tried-and-true methods for success as an interior designer. From mastering the all-in-one proposal presentation to finding trustworthy contractors, my recommendations will help you avoid common design pitfalls and create a seamless experience for your clients.
And if youâre struggling to organize yourself with several projects at once, my step-by-step approach will help you stay on track without getting overwhelmed.
Don't miss out - listen now and take the next steps towards achieving your design business goals.
Why youâve got to check out todayâs episode:
Discover the proven method to present a design proposal that makes clients confidently say âyesâ and saves everyone time Develop a plan or strategies for organizing your workflow when juggling multiple projects Learn practical tips on building a network of reliable tradespeople and vendors to support your workCheck out the show notes >>> Essential Tips for Interior Designers on Presenting Proposals and Managing Multiple Projects
Links Mentioned:
Interior Designer Business Starter KitNEXT STEPS:
Grab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Listen to Related Episode:
Episode 105: The Must-Ask Questions for Successful Interior Design Consultations and Projects Episode 103: Project Management 101: Seven Steps to a Stress-Free Interior Design Projects Episode 99: Smart Way to Maximize Profits in Your Interior Design Business: Furniture Sales and Designer DiscountsJoin the My Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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Interior designers often find managing the financial side of their business challenging because they are primarily focused on creative work rather than financial planning and analysis.
Many start their careers with a passion for aesthetics, design, and problem-solving for clientsâ spaces, not necessarily for crunching numbers. This makes dealing with financesâlike budgeting, pricing, and understanding profit marginsâfeel less intuitive and sometimes even overwhelming.
So if you are an interior designer struggling to manage the financial side of your business and wish you had a trusted advisor to guide you, this episode is for you.
Today, I chatted with Michelle Williams, owner of Scarlet Thread Consulting and Metrik Solutions, who specializes in helping designers take control of their numbers. She shares practical ways to read financial statements, price your services, and understand what your numbers really mean. With easy-to-use tools and strategies, she helps business owners make smart financial decisionsâwhether it's setting prices, hiring, or planning for future growth.
Michelle also shares insights on setting up a clear financial strategy and tips on adapting the Profit First method.
Don't miss this opportunity to gain the financial confidence and tools you need to take your business to new heights. Tune in now and start owning your numbers!
Featured Guest:
Michele Williams is the dynamic owner of Scarlet Thread Consulting and Metrique Solutions, two companies focused on empowering creative professionals in the design industry including interior designers, workrooms, and window covering professionals. With an eye for detail and a passion for innovation, Michele has carved a niche in providing strategic business coaching and financial analytics to help designers and workrooms navigate the complexities of entrepreneurship.
Michele's commitment to excellence and her unwavering support for her clients have established her as a trusted advisor and thought leader in the design community. Her work not only transforms businesses but also inspires creativity and growth, making her an invaluable asset to the industry.
Why youâve got to check out todayâs episode:
Learn practical steps to help you understand your numbers and make smart decisions that support your growth Discover how to create a solid strategic plan tailored to your goals Apply the Profit First method to manage your cash flow, pay yourself, and keep your business financially healthyCheck out the show notes >>> Master Your Finances: How Interior Designers Can Take Control of Pricing, Planning, and Profit
Links Mentioned:
Find the books Atomic Habits and Profit First hereNEXT STEPS:
Grab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Join the My Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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The interior design industry is quite crowded, especially with the rise of online platforms and social media showcasing designersâ work, making the field more visible and accessible than ever.
The growth in popularity is fueled by shows on networks like HGTV, DIY resources, and the increase in design-focused social media content, which has inspired many people to pursue interior design as a career.
Having said that, how do you stand out in the crowded interior design market? How do you attract your ideal clients and build a thriving, sustainable design business?
In this episode, I share my proven strategies to help you set yourself apart from the competition, whether you are just starting or already growing your business.
From finding your unique voice to mastering smooth business operations, you will find practical ways to become unforgettable to clients. You will learn why it is essential to show off your personality, create systems that run like clockwork, and deliver the kind of customer service people remember.
So don't settle for blending in with the crowd. Discover how to make your interior design services irresistible to your dream clients. Tune in now and start setting yourself apart today!
Why youâve got to check out todayâs episode:
Uncover proven strategies to differentiate yourself and stand out in a crowded interior design market Learn how to leverage your unique expertise and adapt to industry innovations to become the go-to designer in your local area Be ready to build a brand that resonates with the clients who want exactly what you offerCheck out the show notes >>> 9 Proven Ways to Set Yourself Apart as an Interior Designer and Succeed
NEXT STEPS:
Grab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Listen to Related Episode:
Episode 68: The Power of Intention: How to Set and Achieve Your Goals for 2024 With Sierra Collins Episode 28: Designing Your Success: Finding the Right Niche in Your Interior Design Career with Yvonne HartyJoin the My Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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Finding balance and fulfillment in a creative career has always been a constant struggle for most interior designers.
Interior designer Laura Martin Bovard has been there - and she's here to share her hard-won wisdom.
In this episode, Laura opens up about her unconventional path to design, learning on the job and building her firm LMB Interiors from the ground up, without a design degree.
She reveals how she overcame perfectionism, set boundaries with clients, and nurtured her entrepreneurial spirit - all while prioritizing self-care through her "Divine Hustler" personal growth practice.
If youâre struggling to balance creativity, business, and personal life, this episode offers real solutions. Tune in for practical tips on growing your design business while taking care of yourself and serving others.
Featured Guest:
â Laura Martin Bovardâ is the principal designer of â LMB Interiorsâ , which she launched in 2002 while pregnant with her first child, working from her dining room table.
She runs a successful design firm that focuses on sustainable practices, collaborating with local artisans and contractors as well as using eco-friendly, earth-conscious materials and practices.
Laura is also known as "The Divine Hustler," which reflects her side hustle involving speaking events, retreats, and a blog dedicated to personal growth. As a personal growth junkie, she aims to help other beauty makers discover more about themselves.
Why youâve got to check out todayâs episode:
Learn the value of networking, hiring the right people, and building strong client relationships to grow a sustainable and profitable design business Discover practical tips on managing a design business while staying true to your creative vision and avoiding burnout Be inspired to infuse more self-care, mindfulness, and authenticity into your design practice and entrepreneurial journeyCheck out the show notes >>> Balancing Business and Self-Care: Secrets to Success in the Interior Design World
Links Mentioned:
The Surrender Experiment by Michael Alan SingerNEXT STEPS:
Grab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Join the My Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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Do you dream of becoming an interior designer, but wonder what it's really like behind the scenes?
In this episode, I pull back the curtain to give you a realistic look at the challenges of the interior design career.
While the Instagram-worthy staging and design work may look effortless, the day-to-day grind of an interior designer involves grit, problem-solving, defending decisions, and navigating invisible labor that often goes unnoticed.
I share my journey, from initial expectations to the hard-won lessons I learned over nearly 20 years in the industry.
I also talk about the importance of self-assessment, flexibility, finding your "zone of genius," and building a supportive network of peers and mentors to help you overcome obstacles.
If you're ready to go beyond the glamour and develop the resilience needed to thrive as an interior designer, tune in now. My insights might be the reality check you need to set yourself up for long-term success in this dynamic career.
Why youâve got to check out todayâs episode:
Gain a realistic, behind-the-scenes look at the interior design industry - beyond the glossy social media posts and TV shows Learn practical strategies for developing the grit, self-awareness, and support network needed to succeed as a designer Assess if you have the right mindset and skills to turn your design passion into a fulfilling, sustainable careerCheck out the show notes >>> Preparing for a Career in Interior Design: The Realities, Skills, and Mindset You Need to Succeed
Links Mentioned:
List of recommended books on Amazon for personal and professional developmentNEXT STEPS:
Grab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Join the My Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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Are you struggling to attract high-end clients as an interior designer?
In this episode, Hassan from MC Luxury shares the proven marketing strategies that can help you land more projects and grow your brand. From using Instagram to build a personal brand to leveraging email marketing, blogging, and PR, Hassan breaks down exactly what worksâand what doesn'tâfor designers like you.
Hassan explains how to overcome the challenge of reaching your ideal clients, offering solutions that donât just rely on social media.
He dives into the power of personal branding and reveals how blogging can take you from being a local designer to getting recognized nationally.
Whether you're just starting or want to build a name nationally, Hassan provides actionable tips to help you succeed.
It's time to stop chasing clients and start attracting them. Tune in to get Hassanâs expert insights and apply these strategies today. Don't forget to check out the free eBooks (link below!)
Featured Guest:
Since launching MC Luxury in 2020, Hassan has been at the forefront of revolutionizing marketing for interior designers, specializing in helping them acquire more residential projects through a blend of Instagram, email marketing, blogging, and PR.
With a keen understanding of the design industry's nuances, he has engaged in insightful conversations with top-tier professionals, including a notable conversation with a globally recognized New York design firm responsible for directing projects worth over 5 billion across continents. These interactions have enriched his understanding of effective marketing strategies promising tangible ROI for the design sector. Leveraging this knowledge, Hassan authored three eBooks to empower interior designers to scale their businesses.
Whether you are looking to refine your digital marketing approach or seeking fresh ways to attract clients, MC Luxury will equip you with actionable insights to elevate your practice.
Why youâve got to check out todayâs episode:
Discover how email marketing, blogging, and SEO can help you land high-end interior design projects faster. Get practical tips on building a strong personal brand that sets you apart, attracts more clients, and eliminates the need for constant ad spending. Learn the process of going from a local designer to being featured in top national publications, using effective PR strategies and smart storytelling.Check out the show notes >>> Powerful Marketing Tips (That Actually Works!) to Get High-End Interior Design Clients
Links Mentioned:
Instagram Insights for Interior Designers https://www.mcluxury.site/instagramguide The Art of Designer Leads https://www.mcluxury.site/resourcesNEXT STEPS:
Grab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Join the Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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What qualities make a client an ideal fit for your interior design business, ensuring a smooth design process?
If you are a client looking for an interior designer, how can you be the best client throughout the interior design process?
In this episode, I break down the traits of an ideal client while walking you through the entire processâfrom the initial inquiry to the final revealâhighlighting how clear communication, trust, and realistic expectations lead to better outcomes for everyone involved.
Whether you are embarking on your first design project or refining your client approach as a designer, this episode is packed with tips to ensure a successful collaboration.
If you are a client who wants to get the best results from your designer, understanding the designer's perspective can help you become the kind of client that interior designers love to work with. This ensures that your project runs efficiently and that you end up with a design you truly love.
Tune in now and find out how to shape your dream clients!
Why youâve got to check out todayâs episode:
Learn exactly what interior designers look for in a client to help your project run smoothly from start to finish. Discover the key actions that will help keep your design project on track, from initial consultations to the final reveal. Get insider tips on how to collaborate effectively with your client, making your project smoother and more enjoyable.Check out the show notes >>> What Interior Designers Look for in an Ideal Client
NEXT STEPS:
Grab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Join the Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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Are you wondering if you can succeed in an interior design career without following the traditional path? How to do it? This episode may be the answer you are looking for.
Colleen Bennett's journey into interior design was anything but traditional. She started with dreams of becoming a lawyer but accidentally landed a job as a furniture representative straight out of college. Then she designed homes for presidents and dignitaries across Latin America.
From launching her first design studio in Costa Rica to managing luxury interiors for Ralph Lauren in over 60 countries, Colleenâs story proves that you can thrive in the design world by embracing unexpected opportunities and leveraging unique skills.
She shares the key mindsets and strategies that allowed her to adapt to different cultures and survive economic downturns while building her business from scratch.
If you're worried about how to succeed as a designer without a formal background, this episode will show you how to turn your passion into a thriving career.
Ready to kickstart your design journey? Tune in and get inspired by Colleenâs resourcefulness and creativity. Donât miss this chance to learn from a global design powerhouseâgrab your notebook and start planning your path to success!
Featured Guest:
â Colleen Bennettâ founded her first Interior Design Studio, Caducus Folium, in 2006. This Costa Rica-based firm quickly expanded into six design centers in Ecuador, Colombia, Mexico, Nicaragua, and Honduras. Colleen designed most presidentsâ and dignitariesâ homes in Central America and throughout the region. In 2012 Colleen moved back home to North Carolina and opened the US division of the company, â CBB Design Firmâ , based in Morganton, NC.
Shortly after graduating from Wake Forest University, Colleen became the youngest furniture representative hired by Drexel Heritage. Traveling the world, she visited over 60 countries and designed thousands of vignettes of every style and budget for her clients. In 2009 Colleen was hired as the youngest account manager and visual merchandiser for Ralph Lauren Home where she was responsible for all of their home stores in Africa, Australia, and Latin America.
Colleen takes her international portfolio and brings that resort living to her designs in the NC market. She specializes in residential and commercial designs as well as historic renovations.
Why youâve got to check out todayâs episode:
Discover how to build a design business from scratch Learn insider tips to standing out in the industry and succeeding in a competitive industry Get inspired by an unconventional career pathCheck out the show notes >>> How to Build a Successful Career in Interior Design Without a Traditional Path
NEXT STEPS:
Grab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Join the Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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Are you worried about starting or transitioning into a creative career like interior design? You're not alone! It's normal to feel scared about the unknown.
In this episode, I address the most common fears that hold people back from switching careers and pursuing their design dreams.
From fears about your business failing, lacking experience, or managing the financial and legal side of running your practice - I have practical solutions. I share my story of starting a successful design business during a recession and provide actionable advice and resources to help you overcome these hurdles. You'll learn how to build the right framework, develop a confident mindset, and surround yourself with the support you need to thrive as a designer.
If you're ready to take the next step but feeling stuck in fear, this episode is a must-listen. Gain the clarity and courage to make your career change a reality. Tune in now and discover how you can turn your creative passion into a fulfilling, profitable design career.
Why youâve got to check out todayâs episode:
Overcome your fears with practical advice from someone who has been there before Discover valuable resources on starting your own interior design business and setting yourself up for success Get the mindset shift and confidence boost you need to transition into a creative career you loveCheck out the show notes >>> Common Fears of Starting an Interior Design Career and How to Conquer Them
Links Mentioned:
Branching Out With SierraNEXT STEPS
Grab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Listen to Related Episode:
Episode 48: From Chaos to Cash Flow: The Transformative Power of Hiring a Bookkeeper for Your Design Business With LoriAnn Kuntz Episode 68: The Power of Intention: How to Set and Achieve Your Goals for 2024 With Sierra Collins Episode 98: Prioritizing Profit: Tips for Interior Designers to Grow Your Business With Danielle HendonJoin the Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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Are you struggling to scale your interior design business while balancing family life? Or perhaps you're considering adding commercial projects to your list of services.
In this episode, Katie Decker, a successful commercial color consultant and business coach, shares her inspiring journey and practical strategies to help you achieve sustainable growth.
Katie's path to success was anything but linear. From starting in communications to flipping houses and discovering her passion for color consulting, she navigated various challenges before finding her niche in the commercial design industry. Her story demonstrates that with the right mindset and business understanding, you can transform your creative talents into a thriving, scalable enterprise.
Discover Katie's proven methods for transitioning from residential to commercial design, effectively managing rapid growth, and maintaining a healthy work-life balance. Whether you're looking to scale up or down, Katie's coaching expertise can help you build a business that aligns with your values and life stage.
Tune in and unlock the secrets to growing your interior design firm while staying true to your "why" and enjoying the journey.
Featured Guest:
â Katie Decker-Ericksonâ began her career in commercial color consulting as a part-time passion project in 2007. With her MBA, today, her company, â Color Worksâ , has grown into a multi-million dollar commercial design company, currently operating in over 20 states nationwide, with a fully remote team of more than a dozen individuals.
Katie is known for her business acumen (having grown her interior design firm by 1500% in a year).
Today, she works with billion-dollar Real Estate Investment Trusts, managing the design of multiple large-scale portfolios, hundreds of properties, and more projects, focusing on design impact experience.
With 15 years in the industry and 18 years teaching graduate & undergraduate courses at four universities, and a wild passion for women's empowerment, entrepreneurship, and financial literacy, Katie is now coaching other designers toward similar success and what scalability looks like, both personally and professionally. When not positioning her team and clients for success, she enjoys travel, hiking, and being on the water.
Why youâve got to check out todayâs episode:
Learn how to scale your design business successfully Assess if adding or moving into commercial design is the right step for your design business. Get empowered with practical strategies for overcoming designers' common struggles like undercharging and feeling undervaluedCheck out the show notes >>> How to Grow Your Design Business While Staying True to Your âWhyâ
NEXT STEPS:
Grab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Listen to Related Episode:
Join the Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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Are you struggling to figure out the best way to charge clients for your design services?
In this episode, I dive into the hotly debated topic of billing methods for interior designers. With so many optionsâhourly rates, flat fees, square footage modelsâwhich one is right for your business?
As someone who primarily does residential remodeling, I found that hourly billing allows me to capture the unknown challenges that often arise on projects. However, I acknowledge that time tracking can be a tedious task. Believing that tracking your time is essential for the health of your design practice, I share practical tips on using time-tracking software like Harvest to streamline your process.
I also explore alternative billing models like fixed fees and cost-plus, explaining when those approaches may be appropriate.
Regardless of your chosen billing method, tracking your time is a critical business expense that will provide invaluable data to improve your profitability.
If you're ready to take control of your design fees and ensure you are getting paid for every minute of your hard work, tune in now. This episode might be the solution you have been searching for.
Why youâve got to check out todayâs episode:
Learn the best billing method for residential remodels to help you capture all the work you put into a project Discover practical tools for time tracking making it easier to track your time efficiently and ensure you are paid accurately Avoid common billing pitfalls and ensure you are billing clients fairly and maximizing your profitabilityCheck out the show notes >>> Hourly, Flat Fee, or Square Footage? Discover the Best Billing Method for Your Design Practice
NEXT STEPS:
Grab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Listen to Related Episode:
Episode 103: Project Management 101: Seven Steps to a Stress-Free Interior Design Projects Episode 99: Smart Way to Maximize Profits in Your Interior Design Business: Furniture Sales and Designer DiscountsJoin the Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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Are you an interior designer struggling to build a profitable, sustainable business? Do you feel overwhelmed by the marketing and business side of your creative practice?
In this episode, Jacqueline Green, founder of Behind the Design, shares her proven strategies to help designers overcome these challenges. Her journey from corporate marketing to interior design provides a relatable roadmap. She discovered that designers often excel creatively, but need support in branding, systems, and outsourcing. Through her company, Jacqueline empowers designers to transform their passion into a thriving business.
She shares practical tips on networking, content repurposing, and leveraging platforms like LinkedIn.
Tune in now and discover how Jacqueline's expertise can help you build the creative career you've always envisioned.
Featured Guest:
Jacqueline Green is the founder, CEO, and Chief Strategist of Behind the Design, a training and education company that provides interior designers and other creative business owners with the tools they need to build profitable businesses. Through comprehensive education, coaching, marketing, and community offerings, she and her team empower designers to reach their full potential.
Jacqueline is a seasoned commercial interior designer, former college instructor, and highly experienced marketing expert. After working in architectural firms, she knows talented designers and architects grappling with various career and business challenges. With a solid background in business and marketing, Jacqueline realized that she had a unique skill set that would help design firms overcome these pain points and fulfill their deep desire to make a difference and assist others. In 2018, she founded Behind the Design, where her mission was and still is to build a stronger design community by reimagining how we educate, train, and support designers after college.
Why youâve got to check out todayâs episode:
Learn strategies to overcome your fear of networking and enhance your visibility Develop an action plan for consistent marketing, effective networking, and smart outsourcing Overcome common challenges faced by designers & creative entrepreneurs with Jacqueline's insightsCheck out the show notes >>> Proven Strategies to Elevate Your Brand, Streamline Operations, and Grow Your Design Business
NEXT STEPS:
Grab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Join the Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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An initial interior design consultation is crucial for laying the foundation of a successful project. It's where you gather all the important info about your client's needs, style choices, and expectations.
But how do you do that? By asking the right questions, of course! Without asking the right questions, you might miss key details that could make or break your design.
In this episode, I walk you through the key questions every interior designer should ask to ensure you understand the project's scope and create a personalized experience that resonates with your client. From finding out if your client is in it for the long haul or aiming for a quick sale to uncovering their pain points and style preferencesâeverything you need is right here. Plus, I share tips on budgeting and decision-making discussions to keep everyone on the same page.
If you want a clear roadmap for your next initial consultation, you won't want to miss this episode. Tune in now!
Why youâve got to check out todayâs episode:
Discover the key questions that will help you fully understand your client's needs, lifestyle, and design expectations Learn how to address potential challenges with client decision-making and budget discussions early on Modify your existing initial consultation process making your clients feel heard & understood, and delighted with the final resultsCheck out the show notes >>> The Must-Ask Questions for Successful Interior Design Consultations and Projects
NEXT STEPS:
Grab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Listen to Related Episode:
Ep103: Project Management 101: Seven Steps to a Stress-Free Interior Design Projects Ep71: Exploring Color Theory in Interior Design Ep101: Easy Guide to Setting a Realistic Budget and Timeline for Your Next Construction ProjectJoin the Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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Are you starting your interior design business but unsure how to manage the financial side? The right money mindset is more important than you think.
In this episode, financial expert Danielle Hayden shares why understanding your money personality is key before launching your business. Knowing your strengths and challenges can help you avoid common pitfalls and set your business up for success.
Danielle also reveals the essential money team you need to build from day one to keep your finances in check. With her practical advice, youâll learn how to invest in your business wisely and pay yourself properly.
Whether you're just starting or running an established design firm, this episode provides practical solutions to take control of your finances and set your business up for long-term success.
Ready to transform your money mindset? Tune in and discover how to manage your finances better so you can focus on what you do bestâdesigning beautiful spaces!
Featured Guest:
â Danielle Haydenâ is the co-founder and CEO of â Kickstart Accounting, Inc.â Her bookkeeping and accounting firm is on a mission to coach six-figure and beyond female entrepreneurs so they can better understand their numbers through bookkeeping, financial analysis, and support so they can grow profitable, sustainable and enjoyable businesses.
With over 15 years of experience in finance, Danielle has worked her way from an accounting firm intern to the co-founder of Kickstart Accounting. She understands how complex business finances can be and knows that entrepreneurs need more than just a bookkeeper. They need real financial analysis and support to get the confidence required to create the sustainable wealth they deserve. Danielle brings a unique perspective when it comes to providing business owners with a total package that relates to their finances. She has been a guest on multiple shows, and when she isn't in her money mindset work, you can find her hiking or spending time with her family.
Why youâve got to check out todayâs episode:
Learn how your unique money personality can impact your business decisions and financial success, helping you identify strengths and areas to improve Build your strategic "money team" to ensure your business finances are managed effectively Gain practical advice on how to invest wisely in your business, ensuring sustainable growth and profitabilityCheck out the show notes >>> The Money Mindset You Need Before Starting Your Design Business With Danielle Hayden
Links Mentioned:
QUIZ: Know Your Money Personality Type Podcast: Business By The BooksNEXT STEPS:
Grab your freebies:
The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Join the Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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Are you struggling to keep your interior design projects running smoothly?
Worry no more! I've got it covered.
In this episode, I share the tried-and-tested Seven-Step Process I use in my design firm, Rebecca Ward Design, to help you manage your projects more efficiently and effectively. I walk you through each stepâfrom gathering crucial information to presenting your design and overseeing implementationâso you can deliver beautiful, on-time results that impress your clients and within budget.
Whether you are approaching your first project or collaborating with a designer for the first time, this will give you a clear roadmap to manage your project confidently and easily.
Don't miss out on this opportunity to transform your project management skillsâtune in now, and letâs make your next design project a success!
Why youâve got to check out todayâs episode:
Learn how to organize every phase of the design project, from the first consultation to the final reveal, ensuring nothing is overlooked Discover tools and strategies to keep projects on track, manage time, and stay within budget, making your work easier and more professional Refine your current process to ensure that your projects not only meet but exceed your client's needs and expectationsCheck out the show notes >>> Project Management 101: Seven Steps to a Stress-Free Interior Design Projects
NEXT STEPS:
Grab your freebies:
Furnishings Investment Guide The Remodel Budget and Timeline Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Listen to Related Episode:
Ep101: Easy Guide to Setting a Realistic Budget and Timeline for Your Next Construction Project Ep87: How To Organize Your Projects Like a Pro: A Guide to Setting Up an Effective Site BinderJoin the Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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An interior designer's role is to partner with clients to manifest and bring their dreams to life through personalized designs.
I love how Kelee, my special guest, illustrates that role.
Kelee Katillac, an acclaimed interior designer and author shares her remarkable journey from a childhood of adversity to becoming a respected voice in the industry. She reveals how her personal experiences of marginalization and self-discovery led her to embrace design as a tool for healing, empowerment, and community building. She emphasizes the importance of finding your "three critical moments" - pivotal life events that can inspire your design work and give it deeper meaning.
She also shares her expertise on the science of color therapy and how designers can incorporate it into their practice to promote wellness and personal growth. Spoiler Alert: there's a color meditation towards the end of the episode đ
Kelee's infectious passion and authenticity shine through in our conversation, making it no surprise that she consistently transforms her client's visions into reality.
Whether you're a seasoned interior designer or just starting, this episode will inspire you to infuse your design work with passion, purpose, and the power to transform lives.
Tune in, get inspired, and start designing with purpose.
Featured Guest:
â Kelee Katillacâ is an interior and architectural designer as well as a preservation consultant. Her work has been featured in the pages of USA Today, House Beautiful, Designer Builder, Traditional Home, Introspective, The Washington Post, Chicago Tribune, The Dallas Morning News, The Boston Globe, Los Angeles Times, and hundreds of others worldwide. The books House Beautiful Pink and Gestaltenâs, The Chamber of Curiosity featured her signature style. She has been a guest on CNN, The Oprah Winfrey Show, Discovery Channel, Pure Oxygen, The Family Channel, and many others. In addition, Kelee is the author of two nationally acclaimed books and is the founder of Design Gives Back â â designgivesback.comâ , an initiative to provide rooms of hope, health, and happiness for those critically ill or in need.
Kelee's new book is â Historic Style: Honoring the Past with Design for Todayâ .
Why youâve got to check out todayâs episode:
Learn how to use your own experiences to fuel your creativity and make your designs meaningful Discover how interior design can become a truly healing profession Explore how to blend historical inspiration with modern designCheck out the show notes >>> Turning Challenges into Creative Fuel: Kelee Katillac's Journey in Helping Clients Manifest Their Dream Spaces PLUS Color Meditation
NEXT STEPS:
Grab your freebies:
Furnishings Investment Guide https://rwarddesign.myflodesk.com/furnitureinvestment Remodel Budget and Timeline Guide https://rwarddesign.myflodesk.com/budgetandtimeline Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Join the Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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Coming up with construction project estimates can be challenging. Project costs can quickly add up, potentially causing the client or the project manager to underestimate the project's total cost.
In this episode, I break down the costs of common construction projects so you can plan your project budget with confidence. From painting an entire home to remodeling a kitchen, I share the average costs based on my experience here in Northern California. I even explain why prices can vary and what I do to avoid surprises.
If you are looking for ballpark estimates for your construction project this episode is for you. Listen now to get the tips you need to prepare a solid construction project budget.
Don't forget to check out the show notes for the Remodel Budget and Timeline Guide and additional resources and guides to help you on your journey. Let's make your next project a success!
Why youâve got to check out todayâs episode:
Learn how to estimate the costs of various construction projects, including painting, flooring, and kitchen remodels, based on real-world experience Understand the average prices for different parts of a construction project, helping you set a realistic budget and avoid unexpected expenses Be empowered to confidently discuss budgets with your clients and ensure smooth project executionCheck out the show notes >>> Easy Guide to Setting a Realistic Budget and Timeline for Your Next Construction Project
Links Mentioned:
The Remodel Budget and Timeline Guide https://rwarddesign.myflodesk.com/budgetandtimeline Remodel Survival Guide: a step-by-step process on the construction side of a remodel projectNEXT STEPS:
Grab your freebies:
Furnishings Investment Guide https://rwarddesign.myflodesk.com/furnitureinvestment Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz!
Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be!Listen to Related Episode:
Episode 99: Smart Way to Maximize Profits in Your Interior Design Business: Furniture Sales and Designer Discounts Episode 89: How to Approach Your First Remodeling Project with ConfidenceJoin the Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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We did it! We finally made it to 100 episodes and even landed in the top 100 in the Apple Podcast US and top 20 in the Apple Podcast Canada both in Design Category.
Thank you for tuning in each week. To celebrate, I have a special giveaway for you. Scroll down for details on how to enter and win.
Also, in this milestone episode, I have a special guest, Lillian "Lilly" Janik, my associate designer and right-hand gal. She has been instrumental in helping me grow my business, organize it, and manage all the various aspects, including the podcast and my mentorship program, My Design Mentor.
Join us as Lilly shares her inspiring journey from a creative child to a key player in our design firm. Discover how she overcame the challenges of starting her career and the valuable lessons she learned.
If you're an aspiring interior designer or a recent graduate unsure of your next steps, this episode is packed with insights and advice to help you succeed in your creative career. From internships to working with clients, Lilly's experiences offer a roadmap for achieving your dreams in the interior design industry. Don't miss this opportunity to learn from someone who has been in your shoes and emerged successful.
Tune in now and take the first step towards building a fulfilling and prosperous career in interior design.
Featured Guest:
Lillian "Lilly" Janik is an experienced interior designer with a passion for creativity and a keen eye for design. After graduating from CSU Sacramento with a Bachelor of Arts in Interior Design, she has honed her skills, starting as an intern to an associate designer at Rebecca Ward Design firm. With a knack for sourcing furniture and construction finishes, Lilly excels in design drawing and client relations. Her dedication to mentoring interns and sharing her knowledge reflects her commitment to growth and learning in interior design.
Why youâve got to check out todayâs episode:
Learn from Lilly's real-life examples and practical advice for navigating your career path in interior design Understand the importance of internships and mentorship in shaping a successful design career Get inspiration and encouragement as you pursue a career or business as an interior designerCheck out the show notes >>> Tips and Stories for Starting Your Interior Design Journey Plus Celebrating 100 Episodes With Lillian Janik
Join the 100th Episode Giveaway
To celebrate the 100th episode of my podcast, 1 lucky winner will win an Interior Designer's Tool Package which includes:
Hulken Bag Laser Measure Full Focus Planner Branded Graph Paper Pad Custom Scented Candle Erasable Pens Boss Lady MugENTER TO WIN In 3 easy steps:
Leave a Star Rating & Review on Apple Podcasts or Podchaser (if you're not an Apple user) Follow @rwarddesign on Instagram Leave a comment on our giveaway post. Let us know what your favorite episode is.Giveaway Period: August 5 to 9, 2024
Winner Announcement: August 9, 2024
Grab your freebies:
Furnishings Investment Guide https://rwarddesign.myflodesk.com/furnitureinvestmentâ Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my CareerTake a Quiz:
Curious about your design style? Take the Quiz: Find Your Perfect Interior Design Style Interior Designer!! Take the QUIZ and Find Out What Type of Interior Designer You Should Be!Listen to Related Episode:
Episode 5: The Doâs and Donâts of Interior Design Internships Episode 68: The Power of Intention: How to Set and Achieve your Goals for 2024 With Sierra CollinsJoin the Design Mentor to kickstart a successful career in interior design!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
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