Episodi
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š Valentineās Day isnāt just for couples anymoreāitās a perfect opportunity to show your clients how much you appreciate them! In this video, Jennie shares creative and thoughtful ways to celebrate your clients during Valentineās Week, helping you strengthen relationships, build loyalty, and even boost engagement for your business.From personalized gestures to engaging social media strategies, Jennie offers actionable ideas that are authentic and meaningful. Whether youāre a service provider, product-based business, or online entrepreneur, youāll find inspiration to make this Valentineās Week memorable for your clients.
š„ Hereās what weāll cover in this video:
How to craft personalized thank-you notes for in-person and online clients.Creative surprise gift ideas tailored to VIPs, product customers, and online audiences.Hosting Valentineās giveaways to increase client engagement and build your following.Showcasing your clients on social media to highlight their achievements and share user-generated content.Time Stamps
š Resources Mentioned:
FREE Client Onboarding Experience Checklist
https://jennielyon.com/clientonboarding5-Star Client Onboarding Strategy & Workbook
https://jennielyon.com/onboardingstrategy
Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennieMake your clients feel the love this Valentineās Week with these authentic and actionable ideas. Donāt forget to like, subscribe, and let us know in the comments how you plan to show appreciation to your clients! š
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Want to know the secrets to transforming first-time clients into lifelong customers? šToday, we break down proven strategies for building trust, delivering value, and nurturing client relationships.
In this episode, Jennie covers:
ā How to make a stellar first impression
ā Tips for personalizing the customer journey
ā Why loyalty programs are key to retention
ā Best practices for follow-ups
š Grab your FREE Client Onboarding Checklist https://jennielyon.com/clientonboardingāļø Timestamps:
0:00 Why having a long time client is important
1:45 NEW RESOURCE: Free client onboarding checklist - grab it while it's hot!
2:00 Start with a stellar first impression
2:20 Polish your onboarding process
2:47 Clarity is key
3:29 Pro Tip: Make your clients feel seen, heard, and appreciated!
4:00 5-Star Client Onboarding Strategy & Workbook $9
4:28 Personalization is key to loyalty
4:55 Segment and tailor communication
5:26 Listen and respond
5:50 Pro Tip: How to make clients stick around
6:00 How to build trust through consistency
6:13 Keep your promises
6:42 Maintain excellence
6:55 Be transparent
7:24 Trust is earned through interaction
7:39 Reward your loyal clients in a generous way
8:00 Create VIP experiences
8:20 Launch a loyalty program
8:28 Surprise them
8:45 Pro Tip: Loyalty is a 2-way street
8:57 Leverage a follow-up campaign
9:35 Post-purchase emails
10:24 Retargeting ads
10:48 Thoughtful upselling
11:07 Stay in touch
11:24 NEW RESOURCE: High-converting follow-up sequence $97
12:00 Build a community around your brand
12:36 Engage on social media
12:50 Offer value-based sales
13:04 Host events and webinars
13:29 Pro Tip: Turning customers into ambassadors
13:49 Focus on relationships
14:18 Be honest
14:35 Seek feedback
14:47 Stay in touch
15:00 Relationships build on trust = sustainable growth
15:20 Check out the free and paid resourcesš Resources Mentioned:
FREE Client Onboarding Experience Checklist
https://jennielyon.com/clientonboarding5-Star Client Onboarding Strategy & Workbook
https://jennielyon.com/onboardingstrategy
Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie -
Episodi mancanti?
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Are you wondering if your business is ready to start running ads? š Paid advertising can be a total game-changer for your growth, but jumping in too soon could lead to wasted money and frustration. In this video, Iāll walk you through the essential questions you need to answer to ensure your business is ad-ready and set up for success! š”
Hereās what youāll learn:
ā How to identify your ideal audience and target them effectively
ā Why having a clear and compelling offer is crucial
ā The importance of optimizing your website or funnel before launching ads
ā How to set a realistic budget for your campaigns
ā Tips for monitoring and optimizing ads for better results
ā How to prepare for increased demand from successful ad campaignsWhether youāre planning to run ads soon or want to set the stage for scaling your business, this video is packed with actionable insights you can start using today.
Please like, subscribe, and comment below if you found this helpful. Letās get your business ad-ready and growing! š
ā Timestamps
0:00 Are you ready to run ads?
2:25 How do you know if your business is ready to run ads?
2:40 Key questions to ask before hitting the launch button
2:49 Do you know your audience?
3:35 Not sure? Here are some questions to ask yourself
3:58 Use this information to create your ICA (ideal client avatar)
4:10 Do you have a clear offer?
4:43 Not sure? Here are some questions to ask yourself
5:17 Test your offer organically first
6:01 How effective is your landing page?
6:46 How to identify and fix potential drop off points
7:03 Do you have an ad budget?
7:48 Not sure? Here are the questions to consider
8:15 What budget to start with and work your way up
8:33 Do you have time to monitor and optimize your ads?
9:15 Not sure? Here are the questions to ask yourself
9:38 Which tools to use to help you
9:52 Are you ready for increased demand?
10:25 Not sure? Here are the questions to ask yourself
10:53 Map out your customer journey
11:00 Grab our free and paid resources to launch successful adsš Resources Mentioned:
Download the $10/Day Ad Template (FREE) - https://jennielyon.com/ads
Download the $10/Day Ad Strategy & Workbook - https://jennielyon.com/adstrategy
Schedule a Free Call with Jennie's Team Today - https://jennielyon.com/chatwithjennieWHO AM I?
If we havenāt met before - Hi š Iām Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.š§© Connect with Jennie Lyon:
Website: https://jennielyon.com
Instagram: https://instagram.com/jennielyonmarketing
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketingš Subscribe & Leave a Review:
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content. -
Are you tired of losing touch with potential customers after they show interest? š” Itās time to change that with an easy, automated follow-up formula designed just for small business owners! In this video, Iāll show you how to use social media ads strategically to guide your audience step-by-stepāfrom discovering your business to becoming loyal, repeat customers.
Hereās what youāll learn:
ā How to introduce your business and grab attention (Brand Awareness)
ā The secrets to building trust and keeping your audience interested
ā Proven strategies to turn interest into sales (Conversion)
ā How to keep customers coming back for more (Retention)āØ Plus, learn how retargeting can supercharge your follow-ups and maximize your ad results!
š„ FREE TEMPLATE: Ready to unlock the secret to running high-performing ads without breaking the bank? Download The $10/Day Ads Template to get started. https://learn.jennielyon.com/10adguideWant to dive even deeper? Grab our in-depth $10/Day Ad Strategy & Workbook for $9! https://learn.jennielyon.com/10-day-ad-strategy-and-workbook
Letās simplify your marketing and grow your business together! Donāt forget to like, subscribe, and share your thoughts in the comments. š
āļø Timestamps:
0:00 Introduction to the Automated Follow-Up Formula
2:08 Getting Your Name Out There
2:44 Brand Awareness: Here's What Works
3:37 Action Tip
3:55 Build Trust & Interest
4:25 Consideration: Here's What Works
5:14 Action Tip
5:31 Make it Easy to Say YES
5:59 Conversion: Here's What Works
6:41 Action Tip
7:22 Keep Them Coming Back for More
7:57 Retention: Here's What Works
8:48 Action Tip
9:09 Make Remarketing your Secret Weapon
9:35 Retaring: Here's What Works
10:20 Action Tip
10:30 Let Automation do the Heavy Liftingš Resources Mentioned:
- Download the $10/Day Ad Template (FREE) - https://jennielyon.com/ads
- Download the $10/Day Ad Strategy & Workbook - https://jennielyon.com/adstrategy
- Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennieWHO AM I?
If we havenāt met before - Hi š Iām Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.š§© Connect with Jennie Lyon:
Website: https://jennielyon.com
Instagram: https://instagram.com/jennielyonmarketing
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketing YouTube Channel -
Overwhelmed by the thought of running Facebook and Instagram ads? Donāt worryāyouāre not alone!
šÆ In this video, Iām sharing 18 of my favorite free tools and resources to help you create, manage, and optimize social media ad campaigns like a pro (without breaking the bank!). From design and audience research to analytics and project planning, these tools will make running ads more straightforward and effective.
š” Hereās what youāll learn:
- How to make the most of a $10/day ad budget
- Tools to create scroll-stopping visuals and videos
- Free platforms to sharpen your ad strategy and skills
- Analytics resources to track whatās working and improve what isnāt
- Planning tools to stay organized and on top of your campaignsš„ FREE Template: Ready to get started with ads? We have a simple fill-in-the-blank template that will get you started on writing your ad copy.
And if youāre ready to take your ads to the next level?
š„š„ Download our $10/Day Ad Strategy and Workbook and get step-by-step instructions to start running impactful ads on a budget: jennielyon.com/adstrategy
Letās make running ads simple and stress-free! Donāt forget to like, subscribe, and let me know in the comments which tool youāre excited to try. š
āļø Timestamps:
0:00: Introduction to 18 Best Facebook & Instagram Ads Resources
2:20: Ads Strategy & Workbook to Get You Started
2:57: Utilize Design & Creative Tools
3:22: Canva (Customizable Templates)
3:42: Pexels & Unsplash (Royalty Free Images)
3:58: CapCut (Simple Video Editing)
4:30: Tutorials & Training
4:43: Meta (Facebook) Blueprint
4:57: Google Skillshop
5:10: YouTube Tutorials
6:01: Analytic Tools
6:11: Meta (Facebook) Ads Manager
6:23: Google Analytics
6:37: HotJar
7:13: Audience & Market Research
7:32: Facebook Audience Insights
7:44: Answer the Public
7:57: Google Trends
8:36: Meta (Facebook) Ad Library
8:47: Google Keyword Planner
8:58: Asana, Trello etc.
9:30: Important Disclaimer
9:38: How to Get Expert Helpš Resources Mentioned:
- Download the $10/Day Ad Template (FREE) - https://jennielyon.com/ads
- Download the $10/Day Ad Strategy & Workbook - https://jennielyon.com/adstrategy
- Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennieWHO AM I?
If we havenāt met before - Hi š Iām Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.š§© Connect with Jennie Lyon:
Website: https://jennielyon.com
Instagram: https://instagram.com/jennielyonmarketing
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketing YouTube Channelš Subscribe & Leave a Review:
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content. -
Jennie Lyon reflects on the lessons learned from social media advertising in 2024 and provides actionable strategies to enhance your campaigns in 2025. Whether you're looking to refine your ad strategy or adopt emerging trends, Jennie shares insights to help you succeed in the new year.
š In This Episode, Jennie Discusses:
#1: Key Takeaways from 2024: Analyzing what worked and what didnāt in social media advertising over the past year.
#2: Emerging Trends for 2025: Identifying upcoming trends to incorporate into your marketing strategy.
#3: Budget Optimization: Strategies for maximizing ROI with cost-effective ad spending.
#4: Creative Content Strategies: Developing engaging ad creatives that resonate with your target audience.āļø Timestamps:
0:00 Introduction to 2024 social media ad performance.
1:30 Lesson #1: The Rise in AI in Advertising
2:04 Expert Insight on AI
2:35 Lesson #2: Evolving Audience Expectations
3:10 Expert Insight on Leaning into Storytelling
3:35 Lesson #3: Tight Budgets, Higher Scrutiny
4:02 Expert Insight on Being Everywhere All at Once
4:45 Strategy #1: Embrace Data-Lead Precision
5:23 Action Tip: What to Focus On
5:15 Analyzing successful strategies from the past year.
5:50 Strategy #2: Make Cross-Promotion Platform Strategies Work for You
6:14 Expert Insight on Repurposing Content
6:43 Strategy #3: Build on Retargeting Opportunities
7:03 Action Tip: Segment Your Retargeting Audiences
7:26 Foster Loyalty Through Retention Campaigns
7:50 Expert Insight on Retention Ads
8:29 Emerging trends to watch in 2025.
9:55 Making 2025 Your Best Year Yetš Resources Mentioned:
Download the $10/Day Ad Strategy & Workbook - https://learn.jennielyon.com/10-day-ad-strategy-and-workbook
Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie
WHO AM I?
If we havenāt met before - Hi š Iām Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.š§© Connect with Jennie Lyon:
Website: https://jennielyon.com
Instagram: https://instagram.com/jennielyonmarketing
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketing YouTube Channelš Subscribe & Leave a Review:
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content. -
Jennie Lyon debunks the top 10 misconceptions about social media ads for online business owners. Whether you're hesitant to start running ads or have been disappointed by past campaigns, Jennie provides clarity and actionable insights to help you succeed with confidence.
š In This Episode, Jennie Discusses:
#1: Bigger Budget = Bigger Results: Why strategy matters more than the size of your budget.#2: Running Ads Generates Immediate Sales: How ads fit into a long-term marketing strategy.#3: Targeting More People Means More Customers: The importance of targeting a specific audience.#4: Boosting Posts Works Just Like an Ad: Why boosting posts canāt replace a well-optimized ad campaign.#5: Work Ends After Hitting āPublishā: Why constant monitoring and optimization are essential.#6: Ad Strategies are One Size Fits All: Why personalization is critical for success.#7: Ads Have to Be High-Tech to Work: The power of simplicity in ad creatives.#8: Ads Only Work for Certain Niches: Why every niche can benefit from social media ads.#9: If They Donāt Work Once, They Donāt Work At All: The value of testing and fine-tuning.#10: Ads Can Be My Only Digital Marketing Strategy: The need for a holistic marketing strategy.āļø Timestamps:
0:00 Introduction to social media ad misconceptions.
1:17 Bigger Budget = Bigger Results
2:44 Running Ads Generates Immediate Sales
3:50 Targeting More People Means More Customers
4:54 Boosting Posts Works Just Like an Ad
6:16 Work Ends After Hitting āPublishā
7:02 Strategies are One Size Fits All
8:13 Ads Have to Be High-Tech to Work
9:06 Ads Only Work for Certain Niches
10:02 If They Donāt Work Once, They Donāt Work At All:
10:58 Ads Can Be My Only Digital Marketing Strategy
š Resources Mentioned:Download the $10/Day Ad Strategy Guide - https://jennielyon.com/ads
Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie
WHO AM I?
If we havenāt met before - Hi š Iām Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.
š§© Connect with Jennie Lyon:Website: https://jennielyon.com
Instagram: https://instagram.com/jennielyonmarketing
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketing YouTube Channel
š Subscribe & Leave a Review:
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content. -
Jennie dives into cost-effective strategies for implementing social media ad campaigns suitable for businesses at any growth stage. She provides actionable insights on maximizing ROI without exceeding your budget.
Understanding Budget-Friendly Ad Strategies: Learn how to design ad campaigns that align with your financial resources.Platform Selection: Discover which social media platforms offer the best value for your advertising dollars.Ad Content Optimization: Tips on creating compelling ad content that drives engagement without high costs.Performance Metrics: Identify key metrics to monitor the success of your ad campaigns.
In this Episode, Jennie discusses:Timestamps:
00:00:00: Introduction to cost-effective social media ad campaigns.00:05:15: Selecting the right platform for your business needs.00:12:30: Crafting engaging ad content on a budget.00:20:45: Monitoring and analyzing ad performance metrics.Resources Mentioned:
FREE: 10/Day Social Media Ad Strategy & Workbook: https://jennielyon.com/adsFREE Consultation: https://jennielyon.com/chatwithjennieConnect with Jennie Lyon:
Website: https://jennielyon.comInstagram: https://instagram.com/jennielyonmarketingLinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_titleSubscribe & Leave a Review
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.
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In this episode of Digital Marketing Made Simple, host Jennie Lyon discusses effective strategies for running social media ads on a budget to grow your business. She provides actionable insights to help you navigate the complexities of paid social media advertising without overspending.
Key Takeaways
Assessing Readiness for Ads: Determine if your business is prepared to invest in social media advertising.Budget Setting: Learn how to establish a realistic budget that aligns with your business goals.Strategic Operations: Understand the importance of operating within a well-defined advertising strategy.Creating Engaging Content: Discover techniques to create compelling ads that capture attention.Performance Analysis: Identify methods to analyze and adjust your ad campaigns for optimal results.Jennie's Ad Strategy: Gain insights into Jennie's personal ad strategy that you can implement.Timestamps
00:00:00: Introduction to running social media ads on a budget.00:03:45: Evaluating if your business is ready for social media advertising.00:08:20: Setting an appropriate budget for your ad campaigns.00:12:10: Implementing a strategic approach to social media ads.00:17:05: Creating ads that stop the scroll and engage users.00:22:30: Analyzing ad performance and making necessary adjustments.00:27:15: Jennie shares her $10/day ad strategy.Resources Mentioned
$10/Day Ad Strategy and WorkbookFree Consultation with JennieConnect with Jennie Lyon
WebsiteInstagramLinkedInSubscribe & Leave a Review
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.
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As they prepare for holiday promotions, my clients often ask, āHow can I stand out from the competition during the holidays?ā While I get asked about being competitive all year, the answers are slightly different this time of year. Holiday promotions have a unique energy and strategy, so Iām sharing how you can make your online business more competitive over the next several weeks. Letās dive in!
The Grunt Test: Ensuring your messaging is clear and immediately understandable.Leverage Personalization: Using data to create tailored experiences for your customers.Follow the Numbers: Tracking and analyzing performance metrics to guide your strategy.Amp Up the Social Proof: Highlighting reviews, testimonials, and user-generated content.Optimize for Mobile Shoppers: Catering to the growing number of mobile holiday shoppers.Upgrade Your Digital Marketing Strategy: Implementing advanced techniques to stay competitive.
In This Episode, Jennie Discusses:Timestamps:
00:00:00: Introduction to holiday marketing strategies.00:05:15: Understanding the Grunt Test for clear messaging.00:12:30: Personalization strategies to engage customers.00:20:45: The importance of tracking performance metrics.00:28:10: Leveraging social proof to build trust.00:35:25: Optimizing for mobile shoppers during the holidays.00:42:15: Upgrading your digital marketing strategy.Resources Mentioned:
Marketing Office Hours: https://jennielyon.com/officehoursHow to Use Our Digital Marketing Team: https://jennielyon.com/teamFree Consultation: https://jennielyon.com/chatwithjennieConnect with Jennie Lyon:
Website: https://jennielyon.comInstagram: https://instagram.com/jennielyonmarketingLinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_titleSubscribe & Leave a Review:
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps me reach more listeners and improve my content.
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Jennie Lyon shares strategies to maximize your digital marketing budget during the holiday season. She provides actionable insights to help you allocate resources effectively and achieve a higher return on investment (ROI).
Prioritizing Your Winning Promotions: Focus on campaigns that have historically performed well to ensure optimal use of your budget.Investing in Retargeting Campaigns: Re-engage previous visitors and customers to boost conversions.Using Social Media to Your Advantage: Leverage platforms where your audience is most active to increase engagement.Leveraging Your Email List: Utilize email marketing to reach your subscribers with personalized holiday offers.Diversifying Your Content Marketing: Create various content types to appeal to different segments of your audience.Doubling Down on Conversion Rate Optimization (CRO): Enhance your website and landing pages to improve conversion rates.Utilizing a Digital Marketing Expert: Consider consulting with a professional to refine your strategies and execution.
In This Episode, Jennie Discusses:Timestamps:
00:00:00: Introduction to maximizing your digital marketing budget for the holiday season.00:03:45: Prioritizing your winning promotions.00:08:20: Investing in retargeting campaigns.00:12:10: Using social media to your advantage.00:17:05: Leveraging your email list.00:22:30: Diversifying your content marketing.00:27:15: Doubling down on conversion rate optimization (CRO).00:32:00: Utilizing a digital marketing expert.Resources Mentioned:
Marketing Office Hours - https://jennielyon.com/marketing-office-hoursDiscover Your Digital Marketing Success Path - https://jennielyon.com/success-pathHow to Use Our Digital Marketing Team - https://jennielyon.com/our-teamSchedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennieConnect with Jennie Lyon:
Free Consultation: https://jennielyon.com/chatwithjennieWebsite: https://jennielyon.comInstagram: https://instagram.com/jennielyonmarketingLinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_titleSubscribe & Leave a Review:
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.
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Weāve talked about preparing for your Black Friday and other holiday sales (which hopefully youāve already started, if not finished), but have you also prepared for what your marketing strategies will be AFTER those sales are over?
Just because someone has already completed a purchase with your business doesnāt mean their lifetime value as a customer stops there. You can continue to nurture and market to your paid customers. After a holiday sale, it is the perfect time to ramp up your digital marketing strategy to take advantage of the Q4 increased spending. You can implement any of these six post-sale strategies to continue to grow your business even after your holiday sales are over. Letās get into it.
Content Overview:
-Personalized Thank You
-Incentives to Return
-Post-Holiday Retargeting Ads Campaign
-Create a Community, Not Customers
-Stay Connected
-Gather Feedback and Learn From It
-Need Help With Holiday Sale Planning?Links for This Episode:
ā Marketing Office Hours
ā Discover Your Digital Marketing Success Path
ā How to Use Our Digital Marketing Team
ā Schedule a free call with Jennie todayGet in touch with Jennie:
-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select āWrite a Review.ā I would love to hear what episodes you enjoy the most!
If you havenāt already, please subscribe to the podcast. Iāll add new content weekly; you might miss out if youāre not subscribed. Subscribe now!
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With only a few weeks left until the holiday season begins and those end-of-year deadlines close, many of my clients are focusing on increasing their total revenue for 2024.
If youāve been following me for a while, you might have noticed Iām strategy-focused. I donāt do things just to do themā¦ and Iām constantly looking at my business and trying to find ways to improve and streamline my processes.
Recently, that has included examining what increases my revenue as an online business owner and how I can prioritize those revenue-generating activities in the coming weeks. Is that something you want to do, too? Then, letās get into it.
Content Overview
- Determine Your Revenue-Generating Activities
- Maximize What Works
- Creating Structures and Systems
- Know When to Delegate
- Know How to DelegateLinks for This Episode:
ā Marketing Office Hours
ā Discover Your Digital Marketing Success Path
ā How to Use Our Digital Marketing Team
ā Schedule a free call with Jennie todayGet in touch with Jennie:
-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select āWrite a Review.ā I would love to hear what episodes you enjoy the most!
If you havenāt already, please subscribe to the podcast. Iāll add new content weekly; you might miss out if youāre not subscribed. Subscribe now!
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Links for This Episode:
āMarketing Office Hours
āDiscover Your Digital Marketing Success Path
āHow to Use Our Digital Marketing Team
āSchedule a free call with Jennie todayGet in touch with Jennie:
-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select āWrite a Review.ā I would love to hear what episodes you enjoy the most!
If you havenāt already, please subscribe to the podcast. Iāll add new content weekly; you might miss out if youāre not subscribed. Subscribe now!
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We are in Q4, and I know you are focused on hitting your end-of-year goals and maximizing what could be the most lucrative time of year for your business.
To do that, you need to take a step back and examine how everything is converting currently so you know what to improve. Butā¦ how do you interpret what you need to do next?Iām going to walk you through exactly what I look for when I do a sales funnel audit for my clients, and explain what Iām looking for, and even what I suggest to fix these common issues. Are you ready to troubleshoot your sales funnel like a pro and figure out whatās holding your business back? Letās get into it.
Content Overview
š¹ Collect Your Data, Know Your Business
š¹ No New Leads
š¹ Low Open Rates
š¹ Stopping at the Freebies
š¹ Landing Pages Not Converting
š¹ One Hit Wonders
š¹ Final Troubleshooting Steps
Get in touch with Jennie:
-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select āWrite a Review.ā I would love to hear what episodes you enjoy the most!
If you havenāt already, please subscribe to the podcast. Iāll add new content weekly; you might miss out if youāre not subscribed. Subscribe now!
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Happy October, and more importantly, Happy Q4 to you online business owners!Now, if youāre wondering why Iām celebrating, itās because online businesses tend to see their best profits in the last three months of the year. Part of this is because of all the wonderful seasonal sales and gift-giving holidays, but Iād argue whatās more important is your strategy for increasing your sales and profits before the yearās end.
So today, on the first day of Q4, letās talk about how to make these next three months the best your business has seen! Letās get into it.
Content Overview
š¹ Get Ahead of the Game
š¹ Specific Targeting and Audience Segmentation
š¹ Optimize Your Offers
š¹ Donāt Just Discount
š¹ Predict & Personalize
š¹ Automate What You Can
š¹ Test the Tech
š¹ Post-Sale Strategy
š¹ Your Next Action Steps
Links for This Episode:
āMarketing Office Hours
āDiscover Your Digital Marketing Success Path
āHow to Use Our Digital Marketing Team
āSchedule a free call with Jennie todayGet in touch with Jennie:
-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select āWrite a Review.ā I would love to hear what episodes you enjoy the most!
If you havenāt already, please subscribe to the podcast. Iāll add new content weekly; you might miss out if youāre not subscribed. Subscribe now!
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Iāve been a digital marketing agency owner for over 20+ years, and needless to say, my business has changed so much in the last two decades. What worked for me fifteen, ten, or even two years ago doesnāt necessarily work today. Iām constantly looking at my business and trying to optimize, refresh, and revamp my current sales funnels, and I always recommend that my clients do the same.
But I was thinking the other day, what if I lost my entire business, all the contacts, all the automation, and all the sales funnels Iāve created for it? What would I do to start from scratch and rebuild my successful online business? With my marketing agency, I help new (or relatively new) online businesses do that all the time. So today, I will take you on that theoretical step-by-step journey of building a successful online business from scratch. Letās get into it.
Content Overview
-Play Detective
-Identify the Solution
-Reverse Engineering
-Setting Up the Logistics
-Building Visibility
-Whatās the Catch?!Links for This Episode:
-Marketing Office Hours
-Discover Your Digital Marketing Success Path
-How to Use Our Digital Marketing Team
-Schedule a free call with Jennie todayGet in touch with Jennie:
-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select āWrite a Review.ā I would love to hear what episodes you enjoy the most!
If you havenāt already, please subscribe to the podcast. I'll add new content weekly; you might miss out if you're not subscribed. Subscribe now!
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Strategic organic content is the backbone of any successful digital marketing strategy, including in written, audio, and video formats. As an online business, your organic content is an opportunity to showcase your expertise, build trust, create a genuine connection with your audience, and attract your ideal clients.
But hereās the catchānot just any content will get these results. You canāt create content based on your inspiration or generic social media prompts from Pinterest and expect it to convert into sales. Today, we will discuss how to get more strategic with your organic content and utilize this strategy to attract and convert your ideal clients.
Content Overview
š¹ What is an ICA, and Why You Need One
š¹ The Power of Content in a Marketing Strategy
š¹ Aligning Your Content with Your Ideal Client Avatar (ICA)
š¹ Creating Content Funnels to Guide Your ICAs
š¹ Measuring Success and Making Adjustments
š¹ Your Next Action StepsLinks for This Episode
š¹ Marketing Office Hours: https://jennielyon.com/marketing-office-hours/
š¹ Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz
š¹ How to Use Our Digital Marketing Team: https://jennielyon.com/vateam
š¹ Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennie
Get in touch with Jennie:
š¹ Free Consultation: https://jennielyon.com/chatwithjennie
š¹ Website: jennielyon.com
š¹ Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select āWrite a Review.ā I would love to hear what episodes you enjoy the most!
If you havenāt already, please subscribe to the podcast. I'll be adding new content weekly, and if you're not subscribed, you might miss out. Subscribe now!
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Youāve been working hard on growing your email list with a free offer, which we call a lead magnet, and itās been creating some new contacts for your email list. But, those contacts arenāt converting into paying customers,
Today, Iām going to troubleshoot this very common problem with you and see if you can identify which opportunity for improvement you can find for your online business. Letās get into it.
Content Overview
š¹ Things donāt match upš¹ Lost in the funnel
š¹ Email epic fails
š¹ Lack of Clarity
š¹ āSet it and forget itā strategy
š¹ How Jennie Lyon Digital Marketing can help
Links for This Episode:š¹ Marketing Office Hours: https://jennielyon.com/marketing-office-hours/
š¹ Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz
š¹ How to Use Our Digital Marketing Team: https://jennielyon.com/vateam
š¹ Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennieGet in touch with Jennie:
š¹ Free Consultation: https://jennielyon.com/chatwithjennie
š¹ Website: jennielyon.com
š¹ Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select āWrite a Review.ā I would love to hear what episodes you enjoy the most!
If you havenāt already, please subscribe to the podcast. I'll be adding new content weekly. If you're not subscribed, you might miss out. Subscribe now!
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Running a successful online business is not for the faint of heart. Building your business from the ground up takes strategy, grit, determination, and TONS of work. As business owners, we know that work is worth it, but what if youāre missing an essential element thatās holding you back?
When I talk to online business owners, they usually blame their lack of social media followers, absence of an email list, or even their own calendar for their business's lack of growth. I can usually guess they havenāt done this essential step in the first 15 minutes of speaking to them. Can you guess what it is?
Letās get into it.
Content Overview
š¹ Build It, and They Will Come?š¹ What is an Ideal Client Avatar?
š¹ Dig Deeper
š¹ Using Your ICA to Grow Your Business
š¹ Your Next Steps
Links for This Episode:š¹ Marketing Office Hours: https://jennielyon.com/marketing-office-hours/
š¹ Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz
š¹ How to Use Our Digital Marketing Team: https://jennielyon.com/vateam
š¹ Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennieGet in touch with Jennie:
š¹ Free Consultation: https://jennielyon.com/chatwithjennie
š¹ Website: jennielyon.com
š¹ Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select āWrite a Review.ā I would love to hear what episodes you enjoy the most!
If you havenāt already, please subscribe to the podcast. I'll be adding new content weekly. If you're not subscribed, you might miss out. Subscribe now!
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