Episodi
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Hello and welcome to the DTC Podcast! Today, we’re joined by Hans Harris, Growth Director at BrüMate, the nine-figure drinkware and cooler brand, as well as Sam Barati, VP of Customer Success at Tapcart.
https://tapcart.com
We'll be diving into the strategy behind BrüMate's wildly successful mobile app, which leads all sales and distribution channels in conversion, AOV, and customer LTV.
Key Insights:
Boosting Customer Retention: Discover how BrüMate's mobile app drives additional revenue incrementally outside traditional channels, and has led to higher conversion rates, AOV, and customer lifetime value.
App-Exclusive Strategies: Learn about the app-exclusive products and promotions that have significantly driven app downloads and engagement.
Cost-Effective Engagement: Understand why push notifications via the mobile app are more effective and cheaper than traditional SMS and email marketing.
More Aggressive Acquisition: BrüMate's mobile app allows for are more reliable & efficient sales channel that has led to increases in MER
Why Listen?
Learn from a Nine-Figure Brand: BrüMate’s experience offers valuable insights for any DTC brand looking to scale.
Tactical App Strategies: Get practical tips on using mobile apps for customer retention and revenue growth.
Real-World Success: See how BrüMate’s app strategy translates into tangible business results.
Topics
eCommerce Strategy, Sales Channels, Distribution Channels, Mobile App, Customer Engagement, Conversion Rates, Average Order Value (AOV), Customer Lifetime Value (LTV), Multi-Channel Retail, Omni-Channel Marketing, Digital Marketing, Customer Experience, Push Notifications, Retention Strategy, App Downloads, Exclusive Promotions, App-Exclusive Products, Mobile Commerce, Online Shopping, Brand Loyalty, Acquisition Channels, User Experience (UX), Retail Technology, Personalization, App Engagement, Customer Acquisition Cost (CAC), Digital Sales, Growth Strategy, Revenue Optimization, DTC (Direct-to-Consumer).
Reach Out:
https://www.linkedin.com/in/sahandbarati/
https://twitter.com/HansHarrisMKTG
https://tapcart.com
https://brumate.com
Timestamps:
00:00 - Introduction
02:00 - The Rise of Mobile Apps in DTC
05:00 - BruMate’s Mobile App Strategy and Success
08:00 - The Power of Exclusive Content and Promotions
11:00 - Building a Loyal Community: The Role of VIP Groups
14:00 - Driving App Downloads: Strategies and Insights
17:00 - The Impact of Push Notifications and Efficiency
20:00 - Leveraging High AOV Items and Seasonal Campaigns
23:00 - Future Trends in Mobile Apps for DTC Brands
Hashtags:
#DTCPodcast #BruMate #Tapcart #MobileAppStrategy #Ecommerce #DTC #DirectToConsumer #AppMarketing #CustomerEngagement #BrandLoyalty #DigitalMarketing #ResilientRevenue
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In this episode of the DTC Podcast, we welcome Van Oakes, Founder of Goat Media, who has perfected the art of running successful giveaways. Van has not only helped scale Diesel Power Gear through countless, high value, strategic giveaways but also assists other brands in boosting their sales and reducing customer acquisition costs through his agency.
Key Insights:
Strategic Giveaways: Learn how to leverage giveaways, including high-value items like cars, electronics, and luxury goods, to significantly reduce customer acquisition costs and build a loyal community.
Omnichannel Marketing: Discover the importance of using multiple channels like Facebook, Google, Snapchat, and TikTok for a successful giveaway campaign.
Legal Compliance: Understand the legal requirements to ensure your giveaways are compliant and effective, including the necessity of offering an alternative method of entry (AMOE).
Influencer Partnerships: Enhance your campaign's credibility and reach by partnering with influencers.
Remarketing: Use winner content for powerful remarketing to encourage participation in future giveaways.
Why Listen:
Reduce CAC: Gain strategies to lower customer acquisition costs through enticing giveaway prizes such as trucks, Teslas, MacBook Pros, and Vision Pros.
Build Community: Learn how to engage your audience and foster loyalty through exciting giveaways.
Drive Immediate Revenue: Discover how to implement these strategies to generate immediate sales while growing your customer list.
Tune in to hear Van's expert advice on how you can implement these giveaway strategies to drive engagement, build a community, and increase sales for your brand. Whether you're new to giveaways or looking to refine your approach, this episode is packed with practical insights and actionable tips.
Episode Highlights:
The effectiveness of strategic giveaways in reducing CAC.
Integrating giveaways deeply into your sales process, such as offering additional entries for larger purchases.
Legal compliance and the importance of offering an alternative method of entry (AMOE).
Partnering with influencers for increased credibility.
The success story of a $7 million giveaway campaign featuring a $100,000 truck.
Listen now and transform your marketing strategy with these expert insights from Van Oakes.
Timestamps:
00:00 - Introduction
02:30 - The Importance of Authentic Content
05:00 - Why Brands Should Consider Giveaways
09:00 - The Giveaway Model Development
11:30 - Legal Aspects of Running Giveaways
15:00 - Best Practices for Running Giveaways
18:30 - Omni-channel Marketing Approach
21:00 - Remarketing Strategies
23:00 - Successful Giveaway Campaigns
26:00 - Tips for First-time Giveaway Campaigns
29:00 - Closing Remarks and Contacts
Hashtags:
#Giveaways #DigitalMarketing #Ecommerce #VanOakes #GOATMedia #DTC #CustomerAcquisition #InfluencerMarketing #PaidMedia #MarketingTips #SEO #BrandBuilding
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Episodi mancanti?
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Today we're jamming with Kari from Pilothouse Google team, breaking down the full funnel she's built on YouTube ads for DTC Podcast alum, Anyday Cookware. You'll learn what kind of content works best at every stage of your funnel, as well as how to measure the true top of funnel effect your YouTube Ads have.
You'll hear:
Going All In On YouTube: Why Anyday now spends more on YouTube than Search.
Organic foundation, campaign and audience structure
Contiguous funnel that retargets viewers and clickers.
Examples of what messages work at top, bottom, and middle of funnel
Measuring it and post purchase survey extrapolation.
Timestamps:
00:00 - Introduction and Incrementality in YouTube Ads
02:00 - Importance of Post-Purchase Surveys
04:30 - Building Credibility with Real People and Influencers
07:00 - Utilizing Organic and Paid Content on YouTube
09:30 - Creating Effective Top of Funnel Content
12:00 - Transitioning from Top of Funnel to Middle of Funnel
14:30 - Measuring Engagement and Conversion Rates
17:00 - Linking Products and Monetization Strategies
20:00 - Tailoring Content for Different Stages of the Funnel
22:30 - Final Tips and Insights for YouTube Success
Hashtags:
#YouTubeAds #DigitalMarketing #FullFunnelStrategy #YouTubeAdvertising #Pilothouse #MarketingTips #YouTubeMarketing #PostPurchaseSurvey #InfluencerMarketing #SEO #OnlineAdvertising #MarketingStrategy
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Welcome to the DTC Podcast! In this episode, Kevin Gould from Glamnetic and Romain Lapeyre from Gorgias dive into the challenges and solutions of managing explosive growth in e-commerce. Glamnetic's remarkable leap to $50 million in just one year brought immense customer support demands. Discover how leveraging Gorgias’s AI-powered tools enabled them to transform their customer support into a seamless and proactive customer experience.
Key insights include:
How Glamnetic scaled customer support to handle rapid growth, achieving a 20% deflection rate with AI and aiming for 70% deflection.
Strategic use of personalized touches to boost customer loyalty.
Preparing for peak seasons like Black Friday with scalable AI-driven support.
Learn how AI and innovative customer support strategies can turn challenges into opportunities for growth and customer satisfaction.
Get proactive about your customer experience: https://partner.gorgias.com/DTCpodcast
Keywords: Customer Experience, AI, E-commerce, Glamnetic, Gorgias, Kevin Gould, Romain Lapeyre, Customer Support, Scaling Business, Customer Loyalty, Proactive Support, Black Friday Prep, Digital Marketing, Growth Strategy.
Timestamps:
0:00 - Introduction
2:30 - The Role of AI in Customer Support
4:50 - Glamnetic's Growth Story: From $1M to $50M
7:10 - Reactive vs. Proactive Customer Experience
9:00 - Using AI to Automate Customer Service
11:30 - The Impact of AI on Customer Satisfaction
14:10 - Building a Customer-Centric Culture
16:50 - Enhancing Customer Experience with Personalized Gifts
19:00 - The Future of Customer Experience with Persistent AI
22:00 - Preparing for Q4 and Black Friday/Cyber Monday
25:00 - The Future of Voice and AI in Customer Support
27:30 - Final Thoughts and Upcoming Events
Hashtags:
#CustomerExperience #AI #Glamnetic #Gorgias #Ecommerce #DTC #CustomerSupport #AIAutomation #EcommerceGrowth #CX #CustomerService #BlackFriday #CyberMonday #Podcast #TechInnovations #FutureOfCX
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On this week's DTC Podcast, Anna Harman, co-founder of Studs, discusses the inspiration behind starting the company and the need for an alternative to traditional piercing options. She explains the superiority of needle piercing and the challenges of opening the first studio. Anna also highlights the importance of branding and creating a unique retail experience. She shares how Studs pivoted to e-commerce during the pandemic and the role of word-of-mouth marketing in their growth. Anna discusses the concept of the Earscape and pioneering new piercing trends. She emphasizes the importance of customer retention and the future growth and expansion of Studs.
https://Studs.com
Takeaways
Studs was created to provide an alternative to traditional piercing options, offering a safe, affordable, and inclusive experience.
Needle piercing is superior to gun piercing as it is sterilizable and allows for more unique and intricate piercings.
Studs focuses on creating a unique retail experience with chic, modern studios and a strong emphasis on customer service.
During the pandemic, Studs pivoted to e-commerce and saw success by leveraging organic and direct traffic.
The concept of the Earscape, combining piercings and curated earrings, has resonated with customers and contributed to Studs' growth.
Timestamps:
00:00 - Introduction
02:00 - Launching the Studs Mobile Piercing Studio
04:30 - The Story Behind Studs: From Idea to Reality
07:00 - Creating a Unique Retail Experience
10:00 - Overcoming COVID-19 Challenges
12:30 - The Rise of the Earscape Trend
15:00 - Marketing Strategies and Brand Partnerships
17:30 - Studs' Growth and Expansion Plans
20:00 - The Role of Influencers in Brand Growth
22:30 - Future Goals and Exciting Plans for 2024
Hashtags:
#DTCpodcast #StudsPiercing #AnnaHarman #EarPiercing #Entrepreneurship #RetailInnovation #Earscape #BrandBuilding #MarketingStrategies #COVID19Challenges #BusinessGrowth #InfluencerMarketing #Ecommerce #DirectToConsumer #StartupSuccess
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In this conversation, Eric and JoGo, Retention Director at Pilothouse.co discuss the issue of bot clicks in email campaigns and how to avoid them. They talk about Klaviyo's bot click exclusion feature and its limitations. They also discuss the concept of 'landmines' in email marketing and how to handle them. They provide tips on improving deliverability and engagement, such as removing bounced email addresses and focusing on adding value to emails. They also mention the importance of monitoring inbox placement using tools like Glock apps. Overall, the conversation provides valuable insights and strategies for optimizing email campaigns.
Topics include:
email marketing, bot click management, Klaviyo, email campaign optimization, digital marketing strategies, email engagement, bot click exclusion, spam complaint management, data integrity in email marketing, marketing technology, DTC marketing, customer engagement, email analytics, segmentation strategies, marketing automation, email deliverability, reducing spam complaints, email list health, engagement metrics, Klaviyo tools
Timestamps
00:00 - Introduction
01:00 - Double Taps and Deliverability: Avoiding resending emails to non-openers
03:10 - Bot Click Exclusion: Leveraging Klaviyo's new feature
05:20 - Spam Complaints and Deliverability: Identifying and managing hidden spam complaints
07:30 - Segmentation and Engagement: Effective segmentation strategies for email lists
09:40 - Using Glock Apps: Monitoring email deliverability and inbox placements
Hashtags
#EmailMarketing #Deliverability #DTC #DigitalMarketing #Klaviyo #SpamManagement #EmailSegmentation #GlockApps #Ecommerce #MarketingTips
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Today's DTC Podcast features Daniel and Ari Murray, the husband and wife team behind The LinkedIn sensation The Marketing Millennials. Ari is Chief Growth Officer at Sharma brands so she's helped driven successful marketing for some of the world's fastest growing brands.
This podcast is an overview of the biggest common success factors that brands who are still crushing in 2024 share in common.
Listen and you'll hear:
In-depth Insights on Authentic Marketing: Learn how to craft genuine and engaging content that resonates with today’s consumers, straight from the experts.
Future Trends in DTC Marketing: Discover what the future holds for direct-to-consumer brands and how to stay ahead in a rapidly evolving marketplace.
Effective Ad Spending and Platform Optimization: Gain valuable strategies on maximizing ad spend efficiency across emerging and established platforms.
Leveraging Influencers for Brand Growth: Unpack the secrets to successful influencer collaborations that truly amplify brand reach and credibility.
Topics:
Marketing Millennials, DTC Marketing, Brand Growth, Influencer Marketing, Authentic Marketing, Ad Spend Efficiency, Marketing Trends 2024, Consumer Engagement, E-commerce Strategies, Digital Advertising
Timestamps:
00:00:00 - Introduction
00:02:00 - The Importance of Authentic Content in Building Brand Trust
00:04:10 - Discussing Efficiency in Brand Strategies and Ad Spend Optimization
00:06:30 - Exploring New and Underutilized Ad Platforms for DTC Growth
00:08:50 - The Role of Influencers in DTC Marketing and How to Optimize Collaborations
00:11:00 - Future Trends in DTC Marketing and How Brands Can Adapt
Hashtags:
#MarketingMillennials #DTCMarketing #BrandGrowth #InfluencerMarketing #DigitalAdvertising
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Join Eric, Rob and Clifford from Pilothouse Amazon to discuss Amazon Prime Day and Amazon's Q2 earnings call. They provide insights and strategies for sellers to prepare for Prime Day, including optimizing listings, driving sales volume, and leveraging influencers and affiliates. They also analyze the Q2 earnings call, highlighting Amazon's focus on profitability and the impact on third-party sellers. The conversation concludes with a brief discussion on investing in Amazon stock.
Keywords: Amazon Prime Day, Q2 earnings call, sellers, optimization, sales volume, influencers, affiliates, profitability, third-party sellers, investing
Takeaways
Sellers should optimize their listings and drive sales volume in preparation for Amazon Prime Day.
Leveraging influencers, affiliates, and PR can help increase visibility and sales during Prime Day.
Define success metrics and goals before Prime Day to ensure a profitable outcome.
Amazon's Q2 earnings call highlights their focus on profitability and the impact on third-party sellers.
Amazon's logistical prowess gives them a competitive advantage in the marketplace.
Investing in Amazon stock has been a profitable venture.
Timestamps:
00:00 - Introduction to Amazon Prime Day Strategies
02:00 - Leveraging High-Intent Traffic and Setting Profit Targets
07:10 - Utilizing Micro-Influencers and Creator Connections for Brand Promotion
12:40 - Analyzing Health of Businesses on Amazon and Key Performance Metrics
16:10 - Discussion on Amazon Q1 Earnings Call and Its Implications for Sellers
21:30 - Closing Remarks and Additional Resources
Hashtags:
#AmazonPrimeDay2024 #ECommerceTips #DTCpodcast #AmazonSelling #OnlineBusiness #RetailStrategy #InfluencerMarketing
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Hello and welcome to the DTC Podcast. Today, we’re thrilled to have Pauline Shiu from Finale Inventory with us to explore the transformative power of effective inventory management in the e-commerce space.
We'll uncover how Finale Inventory aids businesses in avoiding common pitfalls like overselling or stockouts, how to compete at a higher level by scaling up your supply chain and operations, and we discuss the strategic role of inventory in boosting profitability.
Here’s what we'll dive into:
The crucial link between inventory management and business growth.
How Finale Inventory's solutions have led to massive revenue increases for their clients.
Tips for integrating robust inventory systems into your business framework across DTC, Amazon and Retail, plus why ERPs aren't for everyone!
Work with Finale Inventory: https://finaleinventory.com
Connect with Pauline Shiu https://www.linkedin.com/in/paulineshiu
Topics Discussed:
Inventory Management, E-commerce Efficiency, Scalability Solutions, Business Growth Strategies, Operational Efficiency, Stock Management, E-commerce Tools, SaaS Solutions for Inventory, Warehouse Efficiency, Supply Chain Optimization, Amazon FBA Management
Timestamps:
00:00 - Introduction to the episode and guest Pauline Shiu
02:00 - Challenges in e-commerce inventory management
04:10 - How Finale Inventory helps businesses streamline inventory
06:20 - The impact of accurate inventory management on e-commerce growth
08:30 - Key features of Finale Inventory and its integration capabilities
10:50 - The importance of real-time data in inventory management
13:00 - Discussion on ERP vs. IMS and choosing the right system for your business
15:40 - Future trends in e-commerce and inventory management
18:15 - How businesses can prepare for Q4 sales and inventory demands
20:30 - Closing thoughts and how to connect with Finale Inventory
Hashtags:
#ECommerceTips
#InventoryManagement
#FinaleInventory
#DTCpodcast
#BusinessGrowth
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Today we're talking customer support, with a brand leader who's supported A LOT of customers, potentially the most customers of any DTC apparel brand in the last five years...TRUE CLASSIC, the T-shirt giant who last year reported a quarter of a billion dollars in their first four years..
Today Breanna Moreno, Customer Support Maverick and VP of CX at True Classic gives us the breakdown of the system she's built to support the incredibly fast paced growth, while actively turning her division into a profit center.
Breanna is a True Classic herself, literally, as she was the company's first official hire beyond the founders, so she's been there for the whole wild ride.
Listen and you'll get Breanna's insights on:
Support as a Sales Channel for upselling and cross selling
How to harness support data and interactions to fuel effective marketing and product development
as well as how and why you should be integrating your support with your customer retention and loyalty programs
Topics Covered
Customer Experience (CX), Customer Support, Business Growth, Brand Loyalty, Professional Background, Corporate America, Work-from-Home, Operational Efficiency, Career Transition, Team Expansion, Human Touch in Business, Internet Connectivity Issues, Women in Business, Economic Downturn Impact, True Classic
Timestamps
00:00 - Introduction
02:10 - Leveraging Partnerships for Innovation
05:00 - The Importance of Custom Solutions
08:30 - Expanding Internationally: Challenges and Opportunities
11:45 - Building Community Through Brand Narrative
14:50 - Aligning Brand Tone Across Touchpoints
18:15 - Surprise and Delight: Creating Memorable Experiences
21:30 - Innovating at Trade Shows: The True Classic Approach
24:55 - Connecting with Customers on a Global Scale
28:20 - Overcoming Challenges as a CX Leader
31:40 - Conclusion & Future Endeavors
Hashtags:
#CustomerExperience #Innovation #ApparelIndustry #TrueClassic #BrandNarrative #InternationalExpansion #Partnerships #CustomSolutions #BrandIdentity #CXLeadership
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Dive deep into Google Ads with Rafael from Pilothouse in this insightful episode. Rafael's team handles close to 100 account audits a year, and today he's sharing expert strategies on optimizing ad spend, the nuances of Performance Max vs. traditional shopping ads, and the critical importance of split testing. Whether you're scaling up or fine-tuning your campaigns, this episode offers actionable insights to enhance efficiency and effectiveness in your Google Ads efforts. Tune in to learn from a leading expert how to leverage Google Ads for better ROI.
Recognize any of these Ls in your Google Ads accounts?
Maybe work with Pilothouse: https://pilothouse.co
Topics Discussed:
Google Ads, Performance Max, Split Testing, Branded Search, Google Ad Spend, Ad Campaign Optimization, SEO, Digital Marketing Strategies, Ad Experiments, ROI in Advertising, Incrementality, Awareness Keywords.
Timestamps:
0:00 - Introduction
2:00 - The Misuse of Branded Search in Google Ads
4:10 - Importance of Split Testing in Google Campaigns
6:50 - Performance Max vs. Standard Shopping: What Works Best?
9:20 - Using Awareness Keywords for Better Conversion
13:20 - How to Save on Branded Searches and Optimize Spend
18:30 - Crafting Effective Google Ads with Education-First Content
22:00 - Branded Search: When to Spend and When to Save
27:00 - Rafael’s Experience at Machu Picchu and Its Impact on Work
Hashtags:
#GoogleAds #DigitalMarketing #SEO #PerformanceMax #BrandedSearch #AwarenessKeywords #MarketingTips #DTCPodcast #PilotHouse
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Join us on the DTC Podcast as we delve into how BYLT Basics and Tatari are redefining the role of TV advertising in the digital age. Spencer Toomey from BYLT and Greg Kalin from Tatari unpack how TV ads are not just about broadening awareness but are crucial tools for profitability and growth. Discover the strategic insights and analytics that make TV a powerful part of BYLT Basics' marketing arsenal.
Work with Tatari: https://www.tatari.tv/
BYLT Basics: https://byltbasics.com/
Key Episode Points:
Strategic Celebrity Endorsements: Learn about "The Gronk Effect" and how BYLT uses well-known personalities to target specific customer segments.
Data-Driven Targeting: Insights into how BYLT iteratively determined that football audiences were ideal for their campaigns, enhancing the effectiveness of their TV ads.
Airbnb’s Influence: How lessons from Airbnb's targeted advertising strategies influenced BYLT’s approach to demographic targeting with TV ads.
Creative Strategy and Execution: Exploring how creative content tailored for TV can drive direct response and support digital marketing channels for a cohesive brand experience.
This episode is a must-listen for marketers and business leaders seeking to leverage TV advertising for not only brand awareness but also for driving tangible business results. Tune in to learn how integrating traditional advertising channels with modern analytics and targeting strategies can elevate your brand’s market presence and profitability.
Schedule a Demo with Tatari
Timestamps:
00:00 - Introduction
02:00 - How Built leverages TV advertising for brand growth
04:20 - Key performance indicators (KPIs) for TV ad campaigns
06:30 - Utilizing ambassadors and creative strategies in ads
08:50 - The role of data and technology in optimizing TV ads
11:10 - Challenges and solutions in TV advertising for DTC brands
13:40 - Future trends and advice for brands considering TV ads
Hashtags:
#TVAdvertising #DTCMarketing #BrandGrowth #MarketingStrategies #DigitalMarketing #Tatari #BuiltApparel #AdvertisingTips #MarketingPodcast #Ecommerce
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Hello and welcome to the DTC Podcast! Today, we're diving into the unique journey of Dad Gang, an apparel brand that’s revolutionizing fatherhood fashion with high-quality hats. Join us as we explore how Bart, a seasoned DTC marketer, shifted from traditional roles to building a community-first brand.
Join the gang! https://Dadgang.co
Why Tune In?
Community Building: Learn how Dad Gang leverages social media to foster a community of dads.
Quality Over Quantity: Insight into why focusing on one great product can be more effective than diversifying prematurely.
Marketing Strategies: Discover the organic and paid strategies that propel the brand’s growth.
Timestamps:
00:00 - Introduction
02:15 - Starting Dad Gang: From Idea to First Products
04:30 - The Role of Community in Brand Building
06:50 - Product Development: Listening to the Dad Gang Community
09:10 - Celebrity Endorsements and Their Impact
11:20 - Future Plans for Dad Gang and Community Initiatives
13:40 - Advice for Entrepreneurs: Building Community and Brand Identity
Hashtags:
#DadGang
#Fatherhood
#DTCMarketing
#Entrepreneurship
#BrandBuilding
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Today we catch up with Taylor and Jacob from Pilothouse's Meta Ads team to talk Q1 performance and and how we're mitigating platform and algorithm insecurity.
Work with Pilothouse: https://pilothouse.co
Performance Update + shifting factors with Meta AI
The shift to Meta Shops, the pros and cons
Ad inventory factors: Temu, US Election, Summer Olympics
TikTok Ban approved...what's next?
Timestamps
[00:00] Introduction to Meta Shops and Ad Performance Trends
[02:20] Impact of Meta's Algorithm Changes on Traffic and Sales
[04:50] Strategies for Managing Unstable Ad Platforms and Maximizing ROI
[07:00] Discussion on the Effectiveness of Meta AI and Shop Features
[09:30] Insights on Preparing for Q4 and Utilizing Advantage Plus Campaigns
[12:00] The Future of TikTok and Its Impact on Meta Traffic
Hashtags
#DigitalMarketing
#MetaAds
#ECommerce
#SocialMediaStrategy
#DTCpodcast
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Today's talk is all about the best strategies for product seeding and influencer marketing with Yash Chavan, founder of SARAL, the influencer marketing that makes it easy to get your product into the hands of nano-influencers who focus on authentic content.
DTC Listeners get an extended two week free trial ➝ https://www.getsaral.com/champions/dtc-newsletter
Yash shares his philosophy of influencer marketing in 2024, which involves building a community of nano influencers who consistently talk about the brand. He also discusses the pyramid model of influencer marketing, where brands start with product seeding, move on to an ambassador program, and then establish deeper collaborations with top-performing influencers.
Yash provides tips for brands starting out in influencer marketing and suggests aiming for a conversion rate of at least 30% in the base tier. SARAL helps brands build their own unique community of influencers, rather than relying on influencer networks. The pyramid strategy is a key approach, with nano influencers at the base, micro influencers in the middle, and ambassadors at the top. SARAL streamlines the seeding process, automates outreach, and provides a CRM functionality for managing influencer relationships. The platform also offers social listening, affiliate management, and UGC white listing. Building a community of influencers who consistently post about the brand is the most successful influencer marketing strategy. Influencers are top-of-funnel awareness drivers, and their impact should be measured through blended metrics and follower growth.
Takeaways
Building relationships with influencers and focusing on authentic content is key in influencer marketing.
Influencer marketing in 2024 involves building a community of nano influencers who consistently talk about the brand.
The pyramid model of influencer marketing includes product seeding, an ambassador program, and deeper collaborations with top-performing influencers.
For brands starting out in influencer marketing, it's important to set expectations, reward good behavior, and offer unique perks to influencers.
Aim for a conversion rate of at least 30% in the base tier of influencer marketing. SARAL helps brands build their own community of influencers instead of relying on influencer networks.
The pyramid strategy categorizes influencers into nano, micro, and ambassador tiers based on their follower count.
SARAL streamlines the seeding process, automates outreach, and provides CRM functionality for managing influencer relationships.
The platform offers social listening, affiliate management, and UGC white listing.
Building a community of influencers who consistently post about the brand is the most successful influencer marketing strategy.
Influencers are top-of-funnel awareness drivers, and their impact should be measured through blended metrics and follower growth.
Timestamps:
[00:00:00] - Introduction
[00:02:10] - What makes influencer marketing effective in building brand trust
[00:04:20] - The launch and purpose behind Saral: Streamlining influencer collaborations
[00:06:10] - Deep dive into the 'Illuminati Pyramid' strategy for influencer engagement
[00:08:10] - How to qualify influencers at each stage of your marketing funnel
[00:10:30] - The role of authentic user-generated content (UGC) vs. actor-generated content
[00:12:40] - Impact of a dedicated influencer community on brand visibility and sales
Hashtags:
#InfluencerMarketing #DTCMarketing #DigitalMarketing #BrandStrategy #InfluencerTips #ContentMarketing #SocialMediaStrategy #ECommerce #MarketingTips #YashChavan
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Matt Bertulli, the founder of Pela Case, Lomi, and the Operators' Podcast shares his entrepreneurial journey and insights into building successful direct-to-consumer (DTC) brands. He discusses the challenges of advertising on Facebook, the importance of addressing greenwashing accusations, and the need for rational debate around waste reduction. Matt also provides advice for starting a DTC brand and highlights the value of TV advertising for certain products. He concludes by discussing the impact of The Operators podcast and the opportunities it has created for networking and learning. The conversation explores the balance between business and politics, the challenges of running a real company compared to the Silicon Valley perspective, and the importance of staying true to building real companies. It emphasizes the need to stay up market with business owners and appeals to a broader audience. The conversation also highlights the value of engaging with real-world business owners and the possibility of a future ski-related mastermind.
Takeaways
Building a successful DTC brand requires a focus on marketing and storytelling, rather than relying solely on meta ads.
Addressing greenwashing accusations is crucial for brands that prioritize sustainability, and transparency and third-party validation can help combat skepticism.
TV advertising can be effective for reaching older audiences and building trust, especially for products that require education and have a higher price point.
The waste industry presents both challenges and opportunities, and there is a need for more rational debate and solutions to address the environmental impact of plastic.
The Operators podcast provides a valuable platform for networking, learning, and sharing insights among industry professionals. Balancing business and politics can be challenging, but it is important to stay focused on the core topics of running a real company.
The Silicon Valley perspective may not always be applicable to average business owners, who face different challenges.
Building a real company involves dealing with people face to face and managing cost of goods sold.
Staying true to the mission of helping real business owners and avoiding internet marketing scams is crucial.
Appealing to a broader audience and engaging with real-world business owners can lead to valuable insights and connections.
Timestamps:
00:00:00 - Introduction: Meet Matt Bertulli, Entrepreneurship and Marketing Wisdom
00:02:00 - The Shift from Meta Ads to Holistic Marketing Approaches
00:04:10 - Challenges of Green Marketing and Overcoming Misconceptions
00:06:40 - Lomi's Strategic Shift from DTC to B2B and the Future of Waste Management
00:08:40 - The Role of TV Advertising in Reaching Older Demographics
00:11:20 - The Operators Podcast: Insights and Goals for Business Leaders
00:13:50 - The Importance of Authenticity in Business and Avoiding Greenwashing
00:16:00 - Conclusion: Key Takeaways from Matt Bertulli's Entrepreneurial Journey
Hashtags:
#SustainableBusiness
#DirectToConsumer
#MarketingStrategy
#EcoFriendly
#Entrepreneurship
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In this conversation, Eric and Avery discuss the importance of understanding your audience and tailoring your marketing efforts to reach them effectively. They emphasize the need to avoid delusions about who your audience is and instead focus on the data and research to determine their true preferences and behaviors. Avery shares examples of brands that had misconceptions about their audience and how they adjusted their strategies based on data and insights. They also discuss the role of creativity in targeting specific audiences and the importance of authenticity in marketing. The conversation touches on the influence of social media platforms like TikTok and the upcoming US election on advertising strategies.
Keywords audience, marketing, data, research, branding, delusion, targeting, authenticity, social media, TikTok, US election
Takeaways
Understanding your audience is crucial for effective marketing.
Avoid delusions about who your audience is and rely on data and research to determine their preferences and behaviors.
Tailor your marketing efforts to address the pain points and interests of your target audience.
Authenticity is key in connecting with your audience and building brand loyalty.
Social media platforms like TikTok have a significant influence on consumer behavior and advertising strategies.
The upcoming US election will impact advertising costs and regulations.
Timestamps:
00:00 - Introduction
02:00 - The Power of Micro-Influencers in Advertising
05:40 - How Audience Misconceptions Affect Brand Strategy
08:00 - The Importance of Data in Audience Analysis
12:30 - Adapting Marketing Strategies to Audience Insights
17:20 - Leveraging Cultural Trends in Marketing: The Beyonce Example
Hashtags:
#DigitalMarketing #AudienceTargeting #BrandStrategy #DTCpodcast #SocialMediaMarketing #AdvertisingTips #MarketingInsights #Ecommerce #ContentMarketing
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Hello and welcome to the DTC Podcast! Today, we’re thrilled to have Mike Manheimer from Postscript with us.
https://postscript.io/
https://postscript.io/sales
https://postscript.io/cashback
https://postscript.io/onsite
Mike brings years of expertise in the SaaS game, focusing on the unique challenges and opportunities in SMS marketing within ecommerce. Today, we’ll explore why SMS might be your most powerful marketing tool yet, and why it's essential to understand its intricacies. Here’s what you’ll learn:
Why many businesses underutilize SMS and how to find your messaging sweet spot
How to capture more emails with onsite opt-in
How to convert more sales in your funnel support with live sales agents
Strategies to increase customer engagement through personalized communication
Insights into Postscript’s innovative approaches to SMS marketing
Learn More
Timestamps
00:00 - Introduction to Mike Manheimer and SMS marketing
02:00 - How brands are underutilizing SMS
04:00 - Integrating conversational SMS for sales growth
06:00 - The impact of personalized SMS on customer loyalty
08:00 - Innovations in SMS technology and practices
10:00 - Future of SMS marketing in e-commerce
Hashtags
#SMSMarketing #Ecommerce #CustomerEngagement #DTCpodcast #DigitalMarketing #EcommerceTips #RetailInnovation #MarketingStrategies #TechTalk #BusinessGrowth
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Hello and Welcome to the DTC Podcast! Today, we're diving into the innovative world of Kizik with Brett Swenson, a key player in the brand's meteoric rise. Discover how Kizik is revolutionizing the footwear industry by blending cutting-edge technology with fashion-forward designs.
Key Insights:
The Genesis of Kizik: Learn about the brand's journey from concept to scaling in the competitive DTC space.
Strategic Evolution: How Kizik is redefining its demographic focus and product offerings to cater to a fashion-conscious audience.
Marketing Mastery: Insights into Kizik's successful use of video marketing and humor to create a compelling brand narrative.
Listen to uncover the strategies behind Kizik's growth and how they're making waves in the footwear industry.
Timestamps:
[00:00:00] Introduction to Brett Swenson and Kizik's Marketing Philosophy
[00:02:00] How Customer Feedback Shapes Product Design at Kizik
[00:04:00] The Journey of Kizik’s Rebranding and Targeting a Younger Audience
[00:06:00] Strategies for Effective Top-of-Funnel Marketing
[00:08:00] The Role of Experiential Marketing and Out-of-Home Advertising
[00:10:00] Future Directions and New Initiatives at Kizik
Hashtags:
#Kizik #MarketingStrategies #BrandEvolution #ProductDesign #InnovationInRetail #BrettSwenson #FootwearIndustry
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Welcome to the DTC Podcast, where we dive deep into Amazon's evolving landscape with Rob and Clifford from Pilothouse. Today's episode uncovers critical updates that every Amazon seller needs to know: new fees, the power of placement modifiers in advertising, and the groundbreaking Amazon Cosmos.
Work with Pilothouse! https://pilothouse.co
Key Insights:
Understanding Amazon's New Fees: Learn how strategic management can turn new fees into a competitive edge.
Leveraging Placement Modifiers: Discover how adjusting your ad placements can drastically improve your Amazon ad campaign's ROI.
Exploring Amazon Cosmos: Get ahead with insights on Amazon's AI-driven initiative aimed at enhancing consumer search and purchase experiences.
Equip yourself with the knowledge to navigate these changes successfully and keep your Amazon business thriving.
Timestamps:
0:00 - Introduction
2:00 - Discussing the Increase in Amazon Fees and Strategies for Sellers
4:10 - How Amazon's AI Is Changing Inventory Management
6:20 - Deep Dive into Placement Modifiers for Amazon Ads
8:30 - Strategies for Handling Amazon's New Fees and Inventory Challenges
10:50 - Exploring AI-Driven Product Search Enhancements on Amazon
13:00 - Effective Ad Placement and Bidding Strategies on Amazon
15:20 - Amazon’s AI and Future E-commerce Trends
17:40 - Insights on Maximizing Product Visibility and Sales on Amazon
19:50 - Wrap-Up: Key Takeaways from Today's Amazon Strategies Discussion
Hashtags:
#Amazon2024 #Ecommerce #AmazonAI #DTCpodcast #AmazonSellers #AmazonAdvertising #SEOStrategies #EcommerceTrends #AmazonFees #AmazonTips
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