Episodi
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Ryan sits down with James and Anika Salerno, the dynamic founders of Ringers Western, to dive deep into the journey of building a successful Australian eCommerce brand.
With Ringers Western emerging as a standout name in the Australian market, James and Anika share the ups and downs of creating a brand that resonates with authenticity, grit, and a love for the Australian lifestyle.
The conversation uncovers the powerful role of authenticity in storytelling, as James and Anika reveal how staying true to their brand identity has helped Ringers Western connect deeply with their audience.
Listeners will hear firsthand about the challenges the Salerno's faced, from stock management hurdles to the fast-paced demands of scaling an eCommerce business.
They share insights into effective eCommerce marketing strategies, including ways to engage with a loyal customer base and the value of understanding your market.
For eCommerce SEO, James and Anika talk about optimizing content and making sure that the brand's story reaches a wider online audience.
For aspiring entrepreneurs, this episode is packed with valuable advice on navigating the challenges of launching and growing an eCommerce business in Australia.
Whether it's mastering stock management, building an authentic brand narrative, or creating a meaningful connection with customers, Ryan, James, and Anika cover strategies that can help other eCommerce businesses thrive.
Tune in to get inspired by Ringers Western's journey and learn actionable tips on eCommerce marketing, building brand loyalty, and staying agile in the ever-evolving world of eCommerce in Australia!
Link to the bull jumping over the fence that James referred to:
https://www.youtube.com/watch?v=6NoHF4D55gc
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Ryan Martin (eCommerce SEO Agency Founder) interviews Peter Gardner & Adam Pearce from Blend Commerce.
A must listen for those in eCommerce, the 3 talk about practical and real ways you can improve your eCommerce conversion rate.
We cover what the best product pages need to include on it, how to increase your AOV through smart bundling opportunities, where to include the bundles, and how to get the most amount of data and information from your website traffic.
We also touch on the strategies of Black Friday Cyber Monday, and why it might not be the best use of your marketing budget, and how discounting can really impact your brand.
Get in touch with the boys below:
Peter Gardner
Adam Pearce
DTC Dining Club
eCom Collab Club Community -
Episodi mancanti?
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In this episode of Ecommerce Australia, Ryan speaks with Huw Griffiths, head of enterprise in ANZ for Airwallex, a leading payments platform.
They discuss Huw's background in e-commerce finance, the evolution of Airwallex, and the importance of brand integrity in e-commerce.
Huw shares insights on current trends, challenges faced by e-commerce businesses, and the role of Airwallex in facilitating growth through innovative payment solutions.
The conversation also highlights the inaugural e-commerce champion awards, celebrating outstanding contributions in the industry.
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In this episode of Ecommerce Australia, host Ryan Martin chats with Zac Van Manen, marketing manager at Brisbane-based workwear brand TradeMutt.
Zac takes us behind the scenes of the social enterprise shaking up the workwear industry with vibrant “conversation-starting” shirts designed to spark mental health discussions.
We explore TradeMutt’s unique 4-day work week, creative collaborations with brands like Bunnings and BCF, and the challenges of balancing purpose with growth.
Zac also shares insights on marketing strategies that work, the power of SMS, and how they keep things simple for busy tradies. Plus, he reflects on how TradeMutt’s mission to support mental health—through their TIACS foundation—truly impacts lives.
Whether you're into eCommerce, social enterprise, or just curious about how good storytelling can drive change, this episode delivers inspiration with a genuine expert in eCommerce, as well as an all round great guy in Zac van Manen.
Link to the TradeMutt Founder Story as promised in the podcast here.
Enjoy
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Join us for an exciting episode featuring Tristan Bauer, the visionary behind Missing at Sea. We start with Tristan explaining how MAS started, by documenting his fishing trips and organically building a community through genuine and authentic content! As our conversation with Tristan unfolds, you'll uncover the secrets to building a brand that resonates on a personal level. Learn about the power of authenticity, strategic content creation, and the art of fostering brand loyalt...
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PROMO CODE ALERT: Bubka have kindly offered 30% off in September, use the word 'RECORDMONTH30' at checkout to receive your discount. Join us as Ryan Martin interviews Ari Segal, the co-founder of Bubka, whose entrepreneurial journey with his wife Alicia was driven by their personal challenges with breastfeeding. Ari's story highlights the vital role of authentic social media content in their success, proving that genuine connections can turn LinkedIn followers into podcast guests.Discove...
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Free Audits Available: Conversion Rate Audit: https://www.linkedin.com/in/ilanhurwitz/Search Enging Optimisation Audit: https://www.remarkabledigital.com.au/audit-my-existing-strategy/Ready to transform your Black Friday strategy and skyrocket your conversion rates? We're excited to have Ilan Hurwitz from Clever Conversions join us in this episode of Ecommerce Australia Podcast. Ilan uncovers the staggering $8.7 billion spent over the Black Friday weekend last year and shares e...
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Ever wondered how to transform raw social media content into a powerful e-commerce strategy? Join us as we chat with Lily Hargreaves, an e-commerce superstar with a rich history at brands like Acler, Ryderwear, and Frank Green. Lily takes us through her fascinating career journey across iconic Australian cities and shares her love for Adelaide’s serene coastal lifestyle and her favorite escapes in Port Elliot.Lily dives deep into the art of optimizing e-commerce conversion rates. Sh...
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Tune in as we chat with Kate Massey, the 2023 eCommerce Industry Person of the Year and Head of APAC for Search Spring. Kate recounts her inspiring journey, sharing the hurdles and strategies she used to establish Searchspring in Australia. Her tales of resilience, building strong customer relationships, and personal achievements like completing the Kokoda Trail and the New York Marathon offer invaluable lessons for anyone in the industry.Kate dives into the transformative role of u...
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Get ready to uncover the secrets of Shopify's success over the last 20 years! We’re joined by Jordy Heis, Senior Retail Product Consultant in the APAC region, who immerses us in the exhilarating atmosphere of Shopify's 20th anniversary celebration in Toronto. Jordy brings the event to life, recounting the excitement of gathering 5,000 team members and 1,000 developers, and reflecting on Shopify’s incredible journey to processing a trillion dollars in orders. Through his persona...
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Ever wondered how you can turn hesitant online shoppers into loyal customers?Join Ryan Martin (Remarkable Digital Founder) as he sits down with Peter Ceredig-Evans, the brilliant mind behind the Shopify app "Try With Mirror." Peter opens up about his personal favourites, from the best spot to eat on the Gold Coast to his all-time favourite movie "Saving Private Ryan." We also uncover some light-hearted moments and what drives him both personally and professionally.Peter shares the secret...
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Unlock the secrets to skyrocketing your e-commerce success with SMS marketing as Ryan Martin (Founder - Remarkable Digital) speaks with Matt Markoff from Sinch MessageMediaLearn why SMS boasts a 98% open rate within the first 90 seconds and how it outperforms email marketing. Matt dives into the common hurdles that brands face, such as cost, database limitations, and fears of intrusiveness, and reveals how Sinch MessageMedia's seamless integration and competitive pricing can make al...
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Curious about how to master the ever-evolving world of SEO? Join us for an enlightening conversation with Patrick Dhital, the eCommerce SEO lead at Remarkable Digital, as he shares his journey from a start up eCommerce business, learning how to do SEO, to spending the last 10 years purely devoted to SEO. Ryan Martin and Patrick Dhital talk about what is working in eCommerce SEO, where Google has shifted to in terms of SEO best practise and the evolving nature of AI integration. Patr...
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Ever wondered how to skyrocket your e-commerce business while maintaining a healthy profit margin? Ryan Martin, Host of eCommerce Australia and Founder of Remarkable Digital, speaks with Ben Fitzpatrick, Chief Strategy Officer at WebProfits, as he shares his vast expertise and unique journey—from Washington, DC to Southeast Asia, and now the Central Coast of New South Wales. Ben's transformation from an SEO and content expert to a key leader sheds light on the dynamic roles within the ag...
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Ever wondered how even minor hiccups on your website can cost you big bucks? Learn from the best, Ryan Martin (Host and Founder of Remarkable Digital) interviews Sasha Murrie, founder of Journeyflow. Sasha shares her wealth of experience spanning 15 years in eCommerce with iconic brands like The Body Shop and TXO by Tiffany Hall, she walks us through her journey from health software to eCommerce, emphasising the pivotal role of smooth customer experiences and how she has dedicated ...
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Ever wondered how streetwear evolved from niche to mainstream? Join us as Ryan Martin, podcast host and founder of Remarkable Digital interviews Nick Gray, founder of I Got You Consulting, Nick shares his experiences in building robust brand strategies and retail partnerships, making this episode a goldmine for anyone interested in the intricacies of the fashion and retail world.We delve into the nuances of cognitive and emotional branding in retail, breaking down how brands can become ...
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Ryan Martin, host of eCommerce Australia and Founder of Remarkable Digital, an eCommerce SEO agency based in Melbourne, interviews Nathan Perdriau, Co-Founder of Blue Sense Digital, a paid performance agency based in Melbourne. Listen in as we talk to Nathan Perdriau, co-founder of Blue Sense Digital, about the critical importance of technical marketing skills and maintaining e-commerce hygiene. Nathan shares his expertise on understanding customer behaviour and the resilience...
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BONUS CODE: eCommerce Podcast Listeners get 20% off for a limited time, jump to conni.com.au and use code: ecomausJoin us as Ryan Martin, Host and founder of Remarkable Digital, speaks with Norm Douglas, COO of Conni, a product that requires a unique marketing mix, as it can be a product people don't want others to know they use. Beyond his entrepreneurial achievements, Norm is also a senior football umpire in the Geelong Football League and an avid guitarist — a passion he picked ...
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Ever wondered how a simple idea can blossom into a million-dollar business? That's exactly what Kelly Jamieson, founder of Edible Blooms, will unravel for us as she narrates her journey from the legal halls of Minter Ellison to cultivating a flourishing Australian brand. Ryan Martin, founder of eCommerce SEO Agency Remarkable Digital interviews Kelly and talks on the calculated risks that paved the way for an audacious venture into e-commerce, yielding a sweet first-year revenue of $1 million...
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Ryan Martin, host of eCommerce Australia and Founder of eCommerce SEO Agency Remarkable Digital hosts Sami Jarrous, the co founder of Mateship. Sami unveils the story of Mateship, a revolutionary platform that addresses the growing concerns of group purchasing, environmental sustainability, and the cutthroat climb of advertising costs in the e-commerce sphere. As we chat, discover how Mateship not only fosters community and shared savings but also how it's reshaping the strategies o...
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