Episodi
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Have you ever filled your online cart without even realizing it, or felt an unexpected rush of excitement when hitting the âBuy Nowâ button? Curious about why some purchases give you more satisfaction than others? In this article, youâll uncover the fascinating world of neurotransmittersâespecially dopamine, serotonin, and oxytocinâand how they shape our shopping habits. Ready to see why your brain lights up at a good sale? Letâs dive in!
Full Article: https://ecommercepsychology.com/neurotransmitters-and-shopping-behavior-dopamine-serotonin-and-oxytocin/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Did you know that simply saying âthank youâ can double or even triple the number of loyal customers you have? Have you ever wondered why some companies have fanatically devoted customers who return over and over? By reading this article, youâll learn how gratitude â a seemingly small gesture â can be one of the biggest drivers of conversion and customer retention. Ready to explore why a simple âthank youâ can transform your business? Letâs dive in!
Full Article: https://ecommercepsychology.com/gratitude-as-a-conversion-and-retention-tool/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Episodi mancanti?
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Have you ever wondered why building a piece of IKEA furniture makes you feel especially proud of it, even if itâs just a small table? Are you curious about how spending time assembling a product makes you value it more? By reading this article, youâll discover the fascinating psychological concept behind these feelingsâknown as the âIKEA Effectââand learn how businesses use it to create deeper customer satisfaction. Ready to dive in and see how co-creation shapes value perception? Letâs begin!
Full Article: https://ecommercepsychology.com/the-ikea-effect-how-customer-co-creation-builds-value-perception/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why it feels so exhausting to make choices online? Do too many product options make you close the tab instead of completing a purchase? By reading this article, you will discover the hidden connection between our brainâs capacity, decision fatigue, and why online shoppers leave their carts behind. Ready to find out how neuroscience explains those incomplete checkouts? Letâs go!
Full Article: https://ecommercepsychology.com/the-neurological-basis-of-decision-fatigue-and-its-impact-on-cart-abandonment/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever secretly smiled when you saw a competitor struggle, or felt a small thrill when a rival team lost? Why does that feeling happen, and what does it mean for our social and business lives?
In this show, you will learn about schadenfreudeâthe pleasure we feel when someone else faces misfortuneâespecially in the context of competition. We will explore its psychological roots, how it appears in business and everyday life, and ways to handle it responsibly. By the end, you will have a clear understanding of why schadenfreude happens, how it affects our behavior, and what you can do about it. Ready to begin? Letâs dive in!
Full Article: https://ecommercepsychology.com/schadenfreude-and-competition-understanding-comparative-satisfaction/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever found yourself humming a jingle you barely liked at first? Or perhaps you noticed a brand logo repeatedly and started feeling more comfortable with it, even if you never planned to buy its products? That magical shift could be due to the mere exposure effectâthe simple idea that we grow fond of something just because we encounter it often. Curious to learn how this subtle psychological phenomenon can transform your brand recognition strategy? By the time you finish reading, you will discover how repeated exposure can make potential customers choose you over your competitors. Ready to begin? Letâs dive in!
Full Article: https://ecommercepsychology.com/leveraging-the-mere-exposure-effect-for-brand-recognition/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever bought something not just because of its features, but because its story moved you? Or maybe you felt a deeper connection to a brand that shared your values or heritage? In this article, youâll discover how storytelling can transform ordinary products into exciting journeys, boost your e-commerce conversions, and keep customers coming back for more. By the end, youâll know how to shape and share your own brand narratives for maximum impact. Ready to dive into the world of story-selling? Letâs begin!
Full Article: https://ecommercepsychology.com/story-selling-narrative-structures-that-drive-e-commerce-sales/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever felt instantly attracted to a brand just because of a smell, a taste, or a specific sound? Did you notice how easily those sensory details stayed in your mind, making you recall a particular store or product weeks later? In this article, youâll learn how combining different senses can strengthen peopleâs memories of brands. By the time you finish reading, youâll understand why âmultisensoryâ marketing is so powerful, what brain processes are at play, and how you can use these insights to create unforgettable customer experiences. Ready to ignite your curiosity? Letâs begin!
Full Article: https://ecommercepsychology.com/sensory-marketing-activating-multiple-neural-pathways-for-stronger-memory/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why having more choices sometimes makes you feel less satisfied? Or why you feel happier when you have a sense of control over what you buy? In this article, you will discover why autonomy and control matter so much in customer decision making. By the time you finish reading, youâll know how these factors shape consumer choices, how businesses can support autonomy, and how it leads to better relationships between brands and customers. Ready to learn something new? Letâs dive right in!
Full Article: https://ecommercepsychology.com/the-role-of-autonomy-and-control-in-customer-decision-making/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever faced a choice between two products and suddenly noticed a third option that somehow made the decision feel easier? Surprise! You might have just met the decoy effect. In this article, you will learn how the decoy effect shapes our decisions, how businesses use it to guide customers toward a specific product, and how you can harness it ethically. Ready to uncover the secrets behind strategic pricing? Letâs jump right in!
Full Article: https://ecommercepsychology.com/the-decoy-effect-strategic-pricing-to-guide-customer-choices/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever noticed how one simple word can completely change someoneâs response? Maybe youâre making a request at work, or youâre trying to persuade customers to click âBuy Now.â That magical word is âbecause.â In this article, youâre going to discover why adding a reasonâeven a small oneâcan skyrocket your conversion rates. Youâll learn about fascinating studies, brain science, real-world marketing tactics, and how to use justification in an ethical way. Ready to unlock the power of âbecauseâ? Letâs dive in!
Full Article: https://ecommercepsychology.com/the-power-of-because-how-justification-increases-conversions/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever watched a cooking tutorial or a workout video and felt like you could almost feel the motions in your own muscles? Did you notice how, even without physically trying, you started to understand the techniques? That magical effect isnât just your imaginationâitâs related to what scientists call mirror neurons. In this article, youâll discover why these special brain cells matter so much for demonstration videos. By the end, youâll know how to makeâor watchâvideos that truly spark learning and inspiration. Ready to dive in? Letâs begin!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever received a free dessert at a restaurant without asking, or a handwritten thank-you note in your online order? Didnât it feel special and exciting? This article is all about those little surprises that turn regular customers into enthusiastic fans. By reading this, youâll learn how to tap into human psychology, create unforgettable moments, and inspire people to spread the word about your brand. Ready to discover the power of surprise and delight? Letâs jump right in!
Full Article: https://ecommercepsychology.com/surprise-and-delight-the-unexpected-elements-that-create-brand-advocates/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever stuck with a subscription service long after you stopped using it, just because switching felt like a hassle? Or perhaps you found yourself paying for a streaming platform you barely remember signing up for, yet you continue paying every month. If these scenarios sound familiar, youâve encountered status quo bias in action.
In this show, youâll learn what status quo bias is, why it plays such a key role in subscription-based businesses, and how you can either leverage it if youâre an established playerâor overcome it if youâre new to the market. Ready to dive in? Letâs get started.
Full Article: https://ecommercepsychology.com/overcoming-status-quo-bias-in-e-commerce-subscription-models/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Hey there, ever wondered why some online businesses immediately feel trustworthy while others make you hesitate? Did you know that 98% of people say they rely on trust indicators before buying online? If youâve been curious about how to make your online presence more credible, youâre in the right place. By listening this show, youâll explore the entire journey of trust signalsâfrom the most basic elements to advanced strategies that build lasting customer confidence. Ready to dive in and discover how trust can transform your business? Letâs get started!
Full Article: https://ecommercepsychology.com/trust-signals-the-complete-hierarchy-from-basic-to-advanced/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why you keep choosing the same coffee shop, clothing brand, or streaming service over and over again, even if new options pop up all the time? Could your brain be quietly guiding these decisions without you fully noticing? In this article, youâll uncover the fascinating world of neural loyaltyâwhere neuroscience, psychology, and marketing all converge to shape our brand preferences.
By listening this, youâll learn how emotional systems, reward pathways, and habit loops come together to create powerful brand loyalties. Youâll also see how businesses can use these insights ethically to design more meaningful connections. Ready to discover how your brain becomes attached to certain brands? Letâs get started.
Full Article: https://ecommercepsychology.com/neural-pathways-of-brand-loyalty-how-habits-form-in-the-brain/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever felt instantly transported back to childhood by a simple melody or an old TV commercial? That comfortable, happy feeling is nostalgia. By listening this show, youâll learn how marketers harness nostalgia to create powerful emotional bonds that boost sales. Weâll talk about why nostalgia is so potent, where it comes from, and how you can use it to help your business. Ready to explore this delightful journey into the past? Letâs begin!
Full Article: https://ecommercepsychology.com/nostalgia-marketing-emotional-anchoring-for-conversion/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Did you ever notice how a single dramatic event can shape your decisions for weeks afterward? Maybe you saw a glowing review of a product on social media, and suddenly you couldnât stop thinking about it. Or perhaps you heard one alarming story about a certain service, and now youâre convinced itâs too risky. This tendency to rely on the most recently available information is known as the availability heuristic.
In this show, youâre going to discover exactly how our minds use recent and vivid experiences to shape our choicesâespecially our buying decisions. Youâll learn the psychology behind the availability heuristic, see how it influences consumer behavior, and find out what businesses can do to use (and not abuse) this mental shortcut. Ready to explore the secrets behind why those memorable moments stick in our heads? Letâs dive in!
Full Article: https://ecommercepsychology.com/availability-heuristic-why-recent-events-affect-purchase-decisions/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever felt surprisingly drawn to a product just because it seemed like a better deal compared to something else on the shelf? Or maybe you once bought a more expensive package because the cheaper one appeared less valuable by comparison? If these scenarios sound familiar, youâve already experienced the power of contrast in pricing. By listening this show, youâll learn how contrast shapes what youâre willing to pay, how your brain reacts to price differences, and why companies use this strategy to boost their sales. Ready to uncover the secrets behind these pricing tricks? Letâs dive in!
Full Article: https://ecommercepsychology.com/the-law-of-contrast-in-pricing-strategies/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever felt like your phone is calling for your attention every few seconds? Do you wonder why certain apps, notifications, and advertisements seem almost impossible to ignore? By the time you finish listening this show, you will have a clear understanding of why our attention is such a prized commodity, how our brains respond to the constant demands on our focus, and what we can do to protect ourselves in a world overflowing with distractions. Ready to discover the secrets behind the so-called âattention economyâ? Letâs dive in!
Full Article: https://ecommercepsychology.com/the-attention-economy-neuroscience-of-capturing-and-maintaining-focus/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com - Mostra di più
