Episodi
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This week Amanda and Bec dive deep into the importance of identifying, training, and supporting young assistant teachers in your studio. From early conversations to ongoing feedback, they share practical ways to build confident, capable leaders who often become the heart of your teaching team.
Here’s what they covered:
Start young and be intentional: Don’t wait until a student is “ready.” If you see potential in a 12–14-year-old, start the conversation early. Give them encouragement and let their parents know you see something special.
Training is non-negotiable: Assistant teachers should never be thrown into classes without guidance. Ongoing training, feedback from lead teachers, and regular check-ins are vital to helping them thrive.
Body language matters: Smile! Young students interpret resting or serious faces as anger or disapproval. Teach your assistants how their facial expressions and posture affect the energy of the class.
Use your team: You don’t need to do all the training yourself. Bring in superstar teachers who model the right energy and attitude to run short workshops or lead sessions with your junior team.
Create a clear pathway: Talk regularly with your assistants about what they want to do long term, whether it’s choreography, studio management, or teaching full-time. Help them see that a career in dance is both real and rewarding.
Get parents on board: Keep parents informed about the growth you see in their child. It builds trust and helps them view dance teaching as a valid and meaningful profession.
It’s also a retention strategy: Students who feel seen, valued, and involved, especially teens, are more likely to stay with your studio. Leadership opportunities like assisting or running events give them a reason to stay connected.
Tailor roles to strengths: Not every great assistant is a top technical dancer. Some excel because they’re confident, nurturing, or naturally great communicators. Celebrate and develop those strengths too.
Remember: the assistant teacher you nurture today might just become your most loyal and passionate team member for the next decade.
DPU Tribe | Studio Growth Club
#DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio
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In this episode of the Dance Principles United Podcast, we're diving deep into creative ways to boost revenue in your studio without needing to add more weekly classes. From birthday parties to discos, corporate team building to holiday workshops, these strategies aren't just about income, they also build community, create memorable experiences, and help your team shine.
Key Takeaways:
Uniforms & Costumes – Learn how to simplify, profit from, and streamline uniform and costume orders while making life easier for families.Birthday Parties – Whether you’re all-in or prefer a “set and forget” system, birthday parties can generate income and get new kids into your space.Corporate Team Building – Tap into a surprising market by offering creative workshops for corporate teams, even just by word of mouth.Staff-Led Initiatives – Empower your team to lead events and classes outside the normal schedule, generating extra income for them and your business.Holiday Workshops – From Taylor Swift themes to Mermaid Days, rinse-and-repeat school holiday workshops are a game-changer with the right systems.Discos & Parent Date Nights – Turn a fun event for kids into a night off for parents and a new enrolment funnel for your studio.Whether you’re just starting out or ready to grow, this episode is packed with practical tips and proven strategies to help you build smart, scalable income streams around your existing operations.
DPU Tribe | Studio Growth Club
#DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio -
Episodi mancanti?
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In this episode, Bec chats with Trudy Skippen, a much-loved studio owner and member of the Studio Growth Club. Trudy shares her story of taking over Belmont Dance Centre in 2018 and the ups and downs of running a dance business.
🎧 In this episode, you’ll hear about:
Trudy’s move from teacher to studio owner
The biggest challenges she faced early on
How working on her mindset made a big difference
Why community and connection are so important in her studio
The way she supports nervous preschool parents and children
How her new preschool readiness program helps kids feel more confident and prepared
This episode is a must-listen if you want to create a warm, welcoming space for families and grow a strong, supportive business.
DPU Tribe | Studio Growth Club
#DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio
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Join Bec and Nathan for a dive deep into the world of Facebook and Instagram advertising for your dance studio.
They break down complex marketing strategies into simple, actionable steps, showing you how to effectively attract new students through targeted social media ads.
This episode is packed with practical advice, real-world examples, and insider tips to help you grow your dance business in an increasingly competitive market.
Key Takeaways:Marketing is crucial for dance studios in 2025
Students are more likely to switch activities, so view this as an opportunity
Social media is your "shop window" to attract new clients
Facebook/Instagram ads are an affordable way to reach local families
DPU Tribe | Studio Growth Club
#DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio
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Join us as Nathan breaks down the mysteries of Facebook ads for dance studio owners, sharing practical insights on how to effectively market your studio online.
Social media is your modern "shop window" - most people are scrolling on their phones dailyMajor brands are investing more in paid social media advertising - it works!Facebook/Instagram ads are most effective for local area marketingDon't just "boost" posts - create strategic, focused ad campaigns
Key Takeaways:Top Tips for Facebook Ads:
Understand the basic structure: Campaigns → Ad Sets → AdsChoose clear campaign objectives (like lead generation)Create simple, distraction-free landing pagesUse lead forms that keep potential clients on the platformTest different ad creatives and don't get hung up on perfectionCommit to spending a small budget to learn and experimentDPU Tribe | Studio Growth Club
#DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio
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Let’s be real – dealing with difficult parent conversations is one of the toughest parts of running a dance studio. In this honest and relatable episode, Amanda and Bec dive deep into the emotional rollercoaster that comes with handling parent (or client) complaints, and why it can feel so overwhelming – especially when you're deeply invested in your studio community.
They share personal stories from their own early days of studio ownership (cue: overthinking and sleepless nights), and walk you through practical tips that have helped them shift their mindset, protect their mental health, and create stronger boundaries.
From why you shouldn't email back to why reframing parents as "clients" can change everything, this episode is packed with real talk and smart strategies to help you manage these conversations with more confidence, calm, and clarity.
Whether you’re new to studio ownership or a seasoned pro, this episode is your reminder that you’re not alone – and you can handle this better.
🎧 Tune in now and take the drama out of difficult convos.
DPU Tribe | Studio Growth Club
#DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunit #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio
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In this lively and value-packed episode of the Dance Principles United podcast, Amanda and Bec dive into everything you need to know to plan and deliver a successful midyear showcase for your dance studio.
Fresh off the high of Expo, the duo brings their infectious energy and decades of studio experience to discuss why midyear concerts are not only fun and community-driven but also a powerful business move.
They cover everything from the benefits of keeping it low-key and budget-friendly, to how it builds connection, boosts enrolments, creates upsell opportunities, and gives dancers more chances to perform. Plus, they share creative ideas like parent dress-ups, fun signage, and ways to make the event Instagram-worthy. Whether you're already planning or just thinking about a showcase, this episode will leave you inspired and equipped with practical strategies to make it a hit — without the stress of a full-scale production.
✨ Highlights include:
Why a midyear concert matters for both students and parents
Turning it into a profit center (without overcomplicating it)
The "no opt-in" policy that simplifies planning
Using the stage to upsell and educate
How to keep it casual, fun, and unforgettable
🎧 Tune in for ideas, laughs, and plenty of encouragement to get your midyear showcase up and running—fast!
DPU Tribe | Studio Growth Club
#DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunit #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio -
Term 2 has officially begun—and if you’re a studio owner feeling the weight of student drop-offs, you’re not alone.
In this episode, Amanda and Bec get real about the “Term 2 Blues” and why this time of year often brings unexpected challenges for dance studios.
From post-holiday slowdowns to kids switching up their activities, the girls dive into the reasons behind seasonal student drops—and what you can actually do about it. They share practical strategies for improving retention, keeping students engaged, and creating experiences that families will want to stick around for.
Tune in for tips on:
Why Term 1 is the time to plant the seeds of retentionThe power of mid-year concerts and performance opportunitiesHow parent communication can make or break your retentionWhat to say (and ask!) when a student drops outUsing feedback to reflect, adapt, and grow your studio communityWhether you’re feeling frustrated or just need a boost of reassurance, this episode will leave you feeling empowered and ready to take action.
DPU Tribe | Studio Growth Club
#DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunit #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio -
Hey friends!
We are back and buzzing after a huge weekend at Dance Teacher Expo in Queensland! 🎉
We're sharing all the highlights, lessons, and unforgettable moments from the event – including what it was like taking the Expo to a brand new market, what made this year so special, and why the support from the dance community meant so much. 💜
Tune in as we dive into:
The power of in-person connection and why hallway conversations can sometimes be more impactful than the sessions themselves
How live events can reignite your energy and passion as a studio owner
Heartwarming stories of new friendships, bold first-timers, and the magic of community
What we'd tell our younger selves (as shared in our brand-new closing keynote segment!)
And why stepping outside your comfort zone might just be the best business move you make
Whether you were at the Expo or tuning in from afar, this is your dose of motivation, insight, and community connection. Don’t forget to subscribe and share your biggest takeaway with us on Instagram @danceprinciplesunited 💫
DPU Tribe | Studio Growth Club
#DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunit #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio -
Join us as we sit down with Dionne and Britt from Triple T Dance for an inspiring conversation about their journey from part-time studio owners to full-time entrepreneurs.
In this episode, they share how they scaled their studio from 70 to nearly 300 students, the game-changing strategies implemented, and the mindset shifts that helped them thrive.
From branding and marketing to creating a strong studio culture, Dionne and Britt reveal the lessons they've learned along the way. Whether you're a dance studio owner or an entrepreneur looking for motivation, this episode is packed with actionable insights to help you grow. Tune in now! 🎧💃✨
DPU Tribe | Studio Growth Club
#DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunit #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio -
In this special episode of Dance Principles United, Amanda and Bec pull back the curtain on what it really takes to create and grow Dance Teacher Expo.
From an idea sparked in Vegas to launching their third event in Australia, they share the lessons, challenges, and surprises they’ve encountered along the way.
Listen in as they discuss:
🎭 The inspiration behind Dance Teacher Expo
📅 How they pulled off the first event in just a few months
💡 Why testing ideas in the market is crucial for success
💰 The unexpected costs of running an event (and how it relates to studio concerts!)
🎶 The importance of a safe, inspiring space for dance teachers and studio ownersWhether you're curious about event planning or looking for business insights for your studio, this episode is packed with valuable takeaways.
🎧 Tune in now and get ready for Dance Teacher Expo!
DPU Tribe | Studio Growth Club
#DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunit #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio -
In this episode of Dance Principles United, Amanda is joined by Caitlin from Dance Aid to dive into the essential topic of first aid for dancers. Caitlin shares her journey from dancer to cardiac nurse and how she combined her two passions to create a first aid course specifically for the dance industry.
From common dance injuries like ankle sprains and concussions to serious medical emergencies such as anaphylaxis, Caitlin explains why specialized training is crucial for studio owners, teachers, and dancers. She also shares insights on how her tailored courses help make first aid more relevant, engaging, and accessible for the dance community.
Tune in for expert advice on keeping your dancers safe and prepared for any situation in the studio!
🎧 Listen now and learn how to prioritize health and safety in your dance space.
DPU Tribe | Studio Growth Club
#DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunit #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio -
Struggling to keep up with social media while running your dance studio? You’re not alone!
In this episode, Amanda and Bec dive into simple yet powerful strategies to improve your studio’s online presence. From optimizing your bio to keeping your stories active, they’ll walk you through a social media scorecard to help you attract more students.
Plus, they share personal insights on balancing business, self-care, and motherhood. Tune in for practical tips and a fresh perspective on making social media work for you!
DPU Tribe | Studio Growth Club
#DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunit #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio -
In this episode of the Dance Principles United Podcast, Amanda and Bec take you behind the scenes of their recent trip to Melbourne and dive deep into a game-changing strategy for dance studio owners—creating an ideal client avatar.
Meet "Jamie"—a fictional (but very real) representation of the perfect studio parent. Discover how defining your own "Jamie" can revolutionize your marketing, branding, pricing, costumes, and even social media content.
You'll learn:
✅ Why studio owners often market to their peers instead of potential clients (and how to fix it).
✅ The key characteristics of an ideal studio parent and why specificity matters.
✅ How understanding Jamie’s lifestyle, spending habits, and values can attract the right students.
✅ Why your marketing should focus on what parents care about—not just dance jargon. If you’ve ever struggled with reaching the right clients or want to streamline your marketing, this episode is a must-listen!
✨ Bonus: Want help crafting your own ideal client avatar? Send us a DM, and we’ll share our exclusive Ideal Client Avatar Worksheet!
🔗 Join the Dance Principles United Tribe for 2 Weeks FREE! Click the link in our show notes to sign up today.
DPU Tribe | Studio Growth Club
#DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunit #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio -
Think student enrollment is over for the year?
Think again!
In this episode, Amanda and Nathan Barr dive into why studio owners should ditch the outdated mindset of stopping enrollment after the first few weeks of term.
Instead, they share actionable strategies to keep bringing in new students all year round. It’s all about working smarter, not harder—so if you’re ready to grow your studio and bring in more students, this episode is for you!
🔥 Try out these strategies and let us know your results—we’ll raise a glass in your honor! 🥂
📌 Join our Dance Principles United Tribe for 2 weeks FREE! Click the link in the show notes to get started
DPU Tribe | Studio Growth Club
#DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity -
Is your studio team truly set up for success? In this episode of Dance Principals United, Amanda and Rebecca dive deep into the power of teacher training and why it's the key to running a thriving studio.
They discuss why staff training should go beyond just upskilling technique—focusing instead on creating a cohesive team, delivering a consistent student experience, and ensuring every staff member understands the values and vision of your studio.
Tune in as they share practical strategies for running effective staff training, setting clear goals, and improving communication across your team. Whether you're looking to enhance customer service, boost retention, or build a stronger studio culture, this episode is packed with actionable insights to start 2025 on the right foot! Don't forget to subscribe and leave a review—let's build better studios together!
DPU Tribe | Studio Growth Club
#DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity -
In this episode of the Dance Principles United Podcast,we tackle a common challenge for studio owners: the January cash flow blues.
We share our personal life updates, including a recent trip to the Showcase National Dance Championships, before diving into practical tips to help studio owners manage cash flow more effectively.
We discuss the importance of knowing your class numbers and avoiding overstaffing to save on unnecessary expenses. We also highlight the significance of proactive financial planning, particularly for taxes, and recommend the book Profit First by Mike Michalowicz as a game-changer for managing cash flow and profitability.
Tune in to learn how to set your studio up for financial success and avoid the cash flow crunch next January!
DPU Tribe | Studio Growth Club
#DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity -
In this energizing episode of Dance Principles United, we dive into the top five essential tasks to kick off your year and grow your dream studio in 2025.
Join us as we discuss setting meaningful goals, the importance of accountability, and actionable strategies to get your studio off to a strong start.
Whether you're a seasoned studio owner or just beginning your journey, we offer valuable insights to help you organize, set realistic goals, and stay motivated throughout the year. Tune in to make this year your most successful one yet!
DPU Tribe | Studio Growth Club
#DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity -
🎙️ Hey, Dance Studio Owners! Amanda here with an inspiring episode of the Dance Principals United Podcast! This time, I’m joined by Chelsea Windon, owner of Extreme Talent Co in Windsor. Chelsea’s story is one of transformation—taking over a long-standing studio and reimagining it into a bold, modern brand.
In this episode, Chelsea shares:
✨ Her journey of inheriting and rebranding a dance studio.
✨ How branding can elevate your studio’s image and impact.
✨ The resilience it takes to adapt and thrive in the competitive dance industry.
Looking for more tools to grow your studio and connect with your community?
Don’t forget to explore Studio Growth Club and Dance Principals United for exclusive resources and support.
Let’s spark your creativity and take your studio to the next level! 🌟
🌟 To grow your studio with expert guidance, join the Dance Principals United Tribe or Studio Growth Club for Dance Studio Business Coaching.
DPU Tribe | Studio Growth Club
#DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity -
Welcome back, Dance Studio Owners! We hope you had a merry Christmas!
Amanda and Bec are here to share an honest, inspiring, and laugh-filled episode that takes you behind the curtain of Dance Sensations and PAWS Studio.
We’re opening up about the highs, lows, and pivotal moments that have shaped our journeys in studio ownership.
Tune in as we discuss:
✨ The twists, turns, and triumphs of building a thriving dance studio.
✨ How we navigated challenges like COVID-19 with resilience (and plenty of coffee!).
✨ Strategies for keeping class placements full and spirits soaring.
✨ And a few unexpected lessons we’ve picked up along the way.Ready to take your studio to the next level? Join our supportive coaching communities, Dance Principals United Tribe or Studio Growth Club, where we help studio owners like you grow, connect, and thrive.
This episode is part heart-to-heart, part strategy session, and 100% authentic. Let’s turn your dream studio into a reality—together! 🌟
Connect, grow, and enrich your studio with a community that's as passionate about dance as you are! Check out DPU Tribe | Studio Growth Club for more.
Strap in for an episode that's part heart-to-heart, part strategy session, and entirely us. Let's turn your studio into the studio of YOUR dreams – together. 🌟
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