Episodi
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We tend to want to build out businesses within markets that have already been validated, which by nature, already have some level of competition.
The problem with this, is that the more competitive a market is, the less opportunity there is for huge profit margins and aggressive pricing power. So, why should we gravitate to markets that are more competitive, even when the upside is often far less attractive?
In this model we’ll uncover the concept of monopolies and why you should view them as the most attractive opportunities. -
How to approach innovation thinking for new ideas and businesses. We will unpack how to think about ideas and products that create categories, rather than find categories that already exist.
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Episodi mancanti?
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Rational thinking is slow and uses up a lot of energy, therefore the brain often opts towards instinctive thinking to make decisions.
Although this leads to faster decisions, it can leave us exposed to making irrational, foolish decisions that are driven by emotion and gut feelings, rather than logical reasoning.
