Episodi
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In this episode, Kayla Ashley, founder of Spexy, joins the podcast to discuss the importance of influential communication and how simple behavioral adjustments can notably improve patient trust and practice outcomes. Ashley shares actionable insights into reducing patient walkouts, optimizing team interactions, and enhancing the overall patient experience. The significance of active listening and the impact of non-verbal cues are also highlighted to ensure patients feel heard and understood, thus fostering loyalty and increasing sales. This episode offers invaluable advice to both doctors and optical staff aiming to boost their communication skills and practice effectiveness.
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At The Connection 2025, Dr. Todd Cohan discusses the importance of integrating a business mindset into optometry practices. He shares insights on balancing patient care with effective business management, highlighting three pillars of his practice: primary eye care, myopia management, and dry eye treatment. Dr. Cohan emphasizes the need for entrepreneurial skills, the significance of valuing staff, and the methods of creating accountability and trust within the team. He also shares his journey of transitioning from traditional eye care to specialized services to ensure sustainable growth and patient satisfaction.
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Episodi mancanti?
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In this episode, Jeremy Bono, a new addition to the IDOC team, delves into his experience in the eye care space, specifically focusing on marketing for optometrists. He emphasizes the importance of defining personal brand values and mission, leveraging SEO, and using AI for competitive analysis and strategy refinement. Throughout the conversation, Jeremy offers actionable advice on creating effective websites, the role of social media, and the significance of both digital and traditional marketing methods.
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In this podcast episode, we tackle the often uncomfortable topic of 'selling' in the eye care profession. Despite being trained primarily as clinicians, optometrists and opticians can greatly benefit from understanding effective sales techniques. Host Steve Vargo introduces the CLEAR Sales Model - a simple, repeatable system that helps guide patients through the eyewear selection process. The model stands for Connect with the patient, Listen actively, Educate on options, Address concerns, and Recommend the best solution. Through this approach, eye care professionals can enhance patient trust, improve sales without feeling pushy, and ultimately ensure patients walk away with the best vision solutions.
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In this episode originally aired on the 20/20 Money podcast, certified financial planner Adam Cmejla and Dr. Steve Vargo discuss the importance of staying true to one's vision and passion in practice ownership. The conversation highlights common pitfalls such as the temptation to mimic other successful practices and urges optometrists to avoid unnecessary comparisons. Steve shares insights on identifying and focusing on activities that align with one's vision, experimenting with new ideas, and making well-considered decisions in practice management. The episode also emphasizes the importance of learning from failures, finding joy and passion in one's work, and balancing financial success with personal fulfillment.
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Are you stuck in the “Admin Day” mindset, drowning in tasks that keep you from growing your practice? In this episode, Steve and guest Adam Cmejla challenge the way optometry practice owners think about time management, delegation, and productivity. They explore why so many ODs struggle to let go of certain tasks, how opportunity cost affects practice growth, and why saying no to low-value activities can be the key to scaling successfully.
Tune in to learn actionable strategies for reclaiming your time, avoiding burnout, and focusing on what truly moves the needle in your business and personal life. Plus, Adam shares his “Next Best Step” framework to help you start making immediate changes.
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In this episode of Eye Own a Business, Steve welcomes practice management experts Sharon Carter and Lynn Lawrence to discuss their keynote presentation, How to Embrace Change and Implement It, which will be delivered at the upcoming IDOC Connection conference in February. The conversation explores why change is challenging in optometry practices, how to implement it effectively, and the critical role leadership plays in navigating change. Sharon and Lynn share insights on overcoming resistance, building strong teams, and developing processes that drive success.
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In this episode, Steve sits down with Ankit Patel to discuss the integration of AI in his optometry practice. They explore various applications of AI, from enhancing hiring processes and staff training to streamlining operations and creating SOPs. Ankit shares practical advice on leveraging AI tools like ChatGPT and Claude, highlights the current capabilities and limitations of AI, and reflects on its future potential in the eyecare field.
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In this episode, Dr. Steve Vargo addresses the topic of selling within the eyecare industry. He emphasizes the need to reconceptualize selling not as a pushy tactic, but as an extension of patient care. Drawing from his book, 'But I Don’t Sell,' Dr. Vargo discusses the importance of understanding patient needs, emotional drivers behind decision-making, the 'trust gap,' and strategies to overcome common objections. He offers actionable tips like asking better questions, clearly communicating value, and creating a sense of urgency to enhance patient outcomes and practice revenue. The episode aims to reduce the stigma around selling and help eye care professionals provide better, more ethical care.
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In this insightful episode, Dr. Steve Vargo interviews Dr. Janelle Davison, a leader in dry eye therapy and owner of Brilliant Eyes Vision Center and Premier Dry Eye Spa. Dr. Davison offers advice for ODs looking to grow their dry eye services, starting with simple steps and gradually advancing their offerings. The episode underscores the significance of combining innovation with tradition to achieve lasting success in dry eye management and patient satisfaction.
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In this episode of Eye Own a Business, host Steve Vargo dives into the often-dreaded topic of workplace conflict, reframing it as an opportunity for growth rather than a threat to harmony. Drawing from personal experiences, leadership workshops, and compelling research, Steve explains why conflict is a natural and even beneficial part of team dynamics—when managed effectively.
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In this episode, Dr. Vargo converses with Dr. Amanda Nanasy, an expert in neuro-optometric rehab in South Florida. They delve into the potential for optometrists to treat patients with headaches more effectively, challenging common assumptions and exploring practice-building opportunities. Dr. Nanasy shares her methods for diagnosing and treating headaches, the role of Neurolens technology, and the importance of patient and provider education. Additionally, she provides insights into managing referrals and co-managing with other healthcare providers to enhance patient outcomes.
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Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty
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In this episode, Dr. Steve Vargo discusses the transformative power of one-on-one meetings with Dr. Steven Rogelberg. Dr. Rogelberg, an organizational psychologist and author of acclaimed books on meetings, explains how effective one-on-one meetings can improve team culture, boost productivity, and enhance employee retention. They dive into why bad meetings fail, the benefits of one-on-one meetings over team meetings, and how leaders can structure these interactions for maximum impact.
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In this episode, industry experts Dr. Jessilin Quint and Dr. Janelle Davison share their insights on integrating new technologies in optometry practices. They discuss the impact of innovation on patient care, particularly through the lens of dry eye treatments and the new Precision7 contact lenses. The conversation covers strategies for convincing both staff and patients to adopt new technologies, emphasizing patient comfort, innovative treatment plans, and the importance of clear communication. The episode also touches on the benefits of the new Precision7 lenses, including its intuitive one-week disposable schedule, sustained comfort, and blue light filtering technology.
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Resources for Independent Optometrist!
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If you are interested in more ways to help your business IDOC has great resources!
2023 Optometry Benchmarks Report Download
How is Your Website Really Performing? Free Website Audit
Case Study: See The Strategies Needed to Say Relevant in The Market
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In this episode, Dr. Steve Vargo and Dr. Justin Kwan from CooperVision discuss how optometrists can effectively respond when parents say "not interested" to myopia management recommendations. They share insights gathered from a recent workshop with over 60 doctors and explore strategies to handle patient objections with empathy and clarity.
WATCH EPISODES ON YOUTUBE
Resources for Independent Optometrist!
Follow Us on Instagram - EyeOwnABusiness
If you are interested in more ways to help your business IDOC has great resources!
2023 Optometry Benchmarks Report Download
How is Your Website Really Performing? Free Website Audit
Case Study: See The Strategies Needed to Say Relevant in The Market
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In this episode, Dr. Steve Vargo interviews Dr. Garrett Whitmore, a successful optometry practice owner who expanded from one to six locations, doubling revenue multiple times. Dr. Whitmore shares insights into the challenges of scaling a practice, emphasizing the importance of leadership, systems, culture, and marketing. He discusses the role of strategic planning and communication, offers strategies for maintaining consistency across multiple locations, and highlights the benefits of utilizing third-party services. The conversation also touches on effective partnership communication and the impact of structured marketing strategies on practice growth.
WATCH EPISODES ON YOUTUBE
Resources for Independent Optometrist!
Follow Us on Instagram - EyeOwnABusiness
If you are interested in more ways to help your business IDOC has great resources!
2023 Optometry Benchmarks Report Download
How is Your Website Really Performing? Free Website Audit
Case Study: See The Strategies Needed to Say Relevant in The Market
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In this episode, Dr. Steve Vargo challenges traditional notions of business success by emphasizing the importance of embracing failure. Contrasting the usual focus on success strategies, Dr. Vargo advocates for taking risks and learning from failures, highlighting how an experimental mindset can drive growth and innovation in optometry practices. Through practical examples and industry insights, he illustrates how small, low-risk tests can provide valuable data and lead to significant improvements. He also emphasizes building a culture of experimentation within practices and encourages staff empowerment to test new ideas.
WATCH EPISODES ON YOUTUBE
Resources for Independent Optometrist!
Follow Us on Instagram - EyeOwnABusiness
If you are interested in more ways to help your business IDOC has great resources!
2023 Optometry Benchmarks Report Download
How is Your Website Really Performing? Free Website Audit
Case Study: See The Strategies Needed to Say Relevant in The Market
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In this episode, Dr. Steve Vargo speaks with Johann Van Zyl, Business Development Manager at Younger Optics. They discuss the vital role of second pair sales in the profitability of independent optical practices. Johan shares insights on effective communication strategies for both doctors and opticians, the importance of understanding patient needs, and how independent practices can learn from the success of corporate optometry. They also explore the role of discounts, the significance of dedicated sunwear sections, and how to educate patients about specialty lenses to enhance their visual experience.
Find more information about how IDOC can help grow your practice at Optometry Practice Management & Alliance | IDOC
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In this episode, Dr. Steve Vargo interviews Dr. Allie Markowski, an optometrist specializing in migraine management using Avulux lenses. Dr. Markowski shares her journey of incorporating this technology to help patients suffering from migraines and light sensitivity, drawing from her own experience as a migraine sufferer. The discussion covers how to effectively integrate a migraine subspecialty into an optometry practice, emphasizing patient communication, staff training, and the potential for both improved patient outcomes and practice profitability. The episode highlights the benefits of differentiating a practice through specialized care and offers insights on how to get started with Avulux lenses.
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In this episode, Dr. Steve Vargo engages in a deep conversation with Dr. Bart Higley, an IDOC member and owner of New England Eyeworks, to explore the story of his highly successful optometry practice. Dr. Higley shares insights on how he has never accepted vision plans, highlighting the benefits of operating a cash-pay model, focusing on quality of care, and emphasizing the importance of brand and patient experience. The discussion touches on metrics, marketing strategies, and managing patient expectations, offering valuable advice for practice owners contemplating a similar path.
Learn more about how IDOC can help your practice at Optometry Practice Management & Alliance | IDOC
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